Make Your Product Video JUST 15 Seconds - Why? And How?
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- Опубликовано: 29 июн 2024
- You can't be serious!? Make your product video just 15 seconds long? Why? And how? 15 seconds isn't very long, and while that is true, our attention span on social media is low, VERY LOW. If we aren't hooked in the first few seconds then most of the time the viewer will swipe up to get to the next bit of content fighting for their eyes. This is why it is so important to get as much entertainment in as short a time as possible. 10-15 seconds is the time most of us decide to move on, so make it count!
This is a follow up video to my 'why you need an RGB light', but this time we look at the editing which takes place to get a handful of shots into something pretty epi and in under 15 seconds. Using Premiere Pro and Photoshop you will learn how I edit my product commercial work for maximum impact.
Check out the previous RGB Lighting video here - • Why YOU NEED An RGB Li...
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I get all my music and SFX from either Epidemic Sound or Artlist. Both great platforms to try out using my links below!
Epidemic Sound - bit.ly/3sUWvQ7
Artlist - Get 2 months FREE when you sign up for a subscription - bit.ly/3yOUSDv
Artgrid, Quality Stock Footage - Get 2 months FREE when you sign up for a subscription - bit.ly/3zDIXJS
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Below is a list of my essential gear for making commercials at home. I use this equipment for both RUclips creations and my professional work. These are affiliate links so I will earn a small commission on any purchase made using these links, but out all goes back into the channel to help continue to make awesome content for you guys.
THE ONE BIT OF KIT YOU MUST OWN
Lazy Susan/Rotating Turntable (the one I use is no longer available, but this one looks amazing) - amzn.to/3vwRqwy
CAMERA GEAR
Camera (main) - amzn.to/3tf90UM
Lens - 100mm Macro - amzn.to/3LJefpz
Lens - 35mm - amzn.to/3SxYyDG
Lens - 24-70mm - amzn.to/3ReR1sn
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Lens - 50mm - amzn.to/3pQbeHW
Lens - 10-18mm - amzn.to/3r90Dbw
RODE VideoMic Pro - amzn.to/3Cu4h6d
Variable ND Filter - amzn.to/2MoxN8j
Camera Monitor - amzn.to/3ako236
Tripod - amzn.to/3pzxFkG
Geared Head - amzn.to/2YwIQyz
Joby Gorillapod - amzn.to/3oCNYMg
Hard Case - amzn.to/2Mg8hSQ
LIGHTING
Beast Video Light - amzn.to/3BLpl8J
Amazing RGB Panel - amzn.to/3dPqa8M
Great Kicker Light - amzn.to/3CmUkd3
Great First Video Light - amzn.to/3tfWXGP
Pocket video Light - amzn.to/3tbAhrn
Large Softbox - amzn.to/3cvcvkb
Medium Softbox - amzn.to/3j8SukM
Studio Strobe - amzn.to/3rcD0Pq
Speedlight - amzn.to/3aicygo
COMPUTER GEAR
Mac Studio - amzn.to/3fgYTfD
Monitor - amzn.to/3iLRtif
Laptop - amzn.to/36w5xHU
Keyboard - amzn.to/2MnqfCO
Mouse - amzn.to/2MK7bi1
USB Hub - amzn.to/3taD83L
Portable SSD’s - amzn.to/3tjnbIn
Backup HD Storage - amzn.to/2Mg58m0
Microphone - amzn.to/3pExwN0
Microphone Arm - amzn.to/3j7w9Un
Headphones - amzn.to/36yD9oj
Speaker - amzn.to/3j8qFZv
#productcommercials #productvideo #editingtutorial #behindthescenes #jameskelly #jameskellystudio 
Развлечения
Hopefully a lot of you found this video helpful. Sorry if you are a Final Cut or DaVinci user, this one is aimed at my fellow Premiere people. Did you get any helpful tips from this one? I was at the brink of throwing my laptop out the window creating this so I'm hoping it helps at least a few of you.
I'd say most of us are premiere people
Im a DaVinci user but the steps are translatable depending on how familiar you are with your editing software.
Oh and I forgot to add a thank you….because this tutorial was amazing
DISCOVER YOUR CHANNEL TODAY!
YOUR CONTENT IS AMAZING!!
This technique of using photoshop along with the video takes was way out of the box!
Gained a fan!
Thank you 🙏 😊
Ask and you shall receive, thanks for making this tutorial pal!
No worries!
Holy crap. Just keeps getting better and better!
Haha 😂 thank you 😊
I was just stuck with one product video, but this video gave it just the right kick. Thanks a lot mate! :)
My pleasure. Glad it could inspire 👍
I always learn so much from your videos. Keep it coming!!! 🙌
Thanks Matt, will do 👍
this is crazy. i like that you always go the extra mile
Bravo 👏 👏 👏
love the way you play with key frames..awesome
Thank you. They do create some cool results, but my god are they unpredictable sometimes 🤣
you deserve more subscribers! Great job James!
Thank you. Hopefully the videos start getting pushed out more.
Amazing!!! Thank for sharing!
Thank you ☺️
Best Best Best …. really love listening to u explaining filmmaking
Maaaan 💪🤩 quality content. Glad I am subed
Thanks 🙏
brilliant James, brilliant... as always 👏👏
Brilliant James, Brilliant... as always
Thank you for sharing all your knowledge, for the time invested in this.
I love how clear and dynamic the video is.
This is worth gold.
Seriously, I loved the format. I'm definitely going to spend my spare time creating something with a beer from here.
Sooo good I love your clips and editing is very unique.
Thank you. Nice to know that it comes across slightly different from the usual product commercials 👍
Bro! this video is fire! The thumbnail is also brialliant, my eye goes there immediately.
Thank you 🙏 yeah pretty happy with the thumbnail. I guess green is a good choice 👍
Just amazing how much can be achieved with a couple of good shots and loads of creativity and time, great video as always, will try this out on my next quad skate ad :)
Indeed 👍 some of my best work just comes from one hero shot. Go for it with the skate vid 👍 Would be keen to see it when finished
@@JamesKellyStudio If it turns out slightly above average and presentable I’ll let you know :)
Sir, you are so underrated. Your content is always so fire. I learned so much from you
I appreciate that!
That came out great James!
I might spend a weekend and try to reproduce this for the learning. Some nice details in your overall editing thwt have improved from a whole back. Consistency is key, need to get back to it but thank you for teaching us some new tricks
This is so great! I never thought you can use a static image and blend it so well in a video! Definitely going to experiment with the transform effect!
Yeah I’ve done it a few times and even though I can see a clear change when it happens, a lot of the time nobody can tell.
Man you crushed it, thanks for the great content!
You’re welcome ☺️
this is super helpful thank you
I'm so glad!
Insanely amazing
☺️
Thats so sick!
Thank you. Hope it helps/inspires 👍
Doing this with the product artwork in photoshop has completely changed my perspective for my videos ! Thanks so much for sharing this great content 😍 More editing tutorials
It certainly opens up some interesting options. Glad you found it useful, and of course more to come 👌
Very cool
Thank you keep going.
I have a video idea for you if you’re interested. What if you have a subscriber (I volunteer! Lol) and we shoot a short 15 second promo, send you the files and you edit it, showing us how you did it all too. Maybe even use the same video editing program the subscriber uses so we can learn and see? Then we can edit it ourselves and compare your edit with our edit. That’d be so cool.
Legend!
😆
Good job 👏
Thank you 🙏
woow !!
Coooooooooooooooooooooooooooooooooooooooooooooool!!!1!!1
Haha 😂 thanks 😊
Fantastic tutorial but what about the sound, that's what always catches me out. How to line up to the beat and make it pop in the right part. Is that where you start?
Thank you. Well SFX will always come after the edit, and as for the music, a lot of the time its finding a song you like, and then tweaking your sequence so actons happen on a beat for example. Sometimes I get lucky and it just works though.
Thanks for all your tutorials and tips! I've learned a lot from them and I've even tried to create a beer commercial of my own in my livingroom. I still have a lot to learn and I would really like to spice up the videos with some special effects, but I'm not sure if similar effects can be done using iMovie. Here is my first try: ruclips.net/video/vroIdVBVjPs/видео.html. Next time I'll try to shorten the video to only 15 seconds.
Thanks for the comment and support. Unsure about iMovie, it’s been years since I last used it. Your video looked very good by the way 👍
15 sec , for me it will be 2 h.