HOW I EDITED This Epic Client Commercial
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- Опубликовано: 22 сен 2021
- Let's take a deep dive into how I edited this epic client commercial, using Premiere Pro, After Effects, Photoshop and Illustrator.
Calling all you fire lovers - This is the pack I purchased to help with my creation
videohive.net/item/flash-fx-p...
You want to see how I made an epic client product video, at home, in my kitchen! Follow along as I take you from the start to finish of this amazing advert. It all starts with those initial ideas, they get turned into a proper storyboard, then the filming happens, but most of the magic is when you get back on the computer and start to edit. Why not learn from me as I take you through the whole process.
We all think that you need high end gear, kit that costs thousands. Well you don't. You can make awesome videos for brands from your home with the gear you have. This video, along with the playlist I have created on how to shoot and edit product commercials proves that even on a budget, even when just shooting from kitchen or living room, you too can create an epic product commercial at home.
Filming product commercials at home doesn't need to be scary. My channel goes into the tips and tricks for product videography and you will gain the knowledge on how to make a professional commercial. Showing how you can shoot product commercials with a look into behind the scenes will hopefully inspire you to get your camera out and start shooting.
If you are keen to use similar equipment to what I have shown, all my gear is listed below.
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Don't forget to check out Artlist and Artgrid for all your future content creation.
Artlist - Get 2 months FREE when you sign up for a subscription - bit.ly/3yOUSDv
Artgrid - Get 2 months FREE when you sign up for a subscription - bit.ly/3zDIXJS
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A massive thanks to Camp Scoville for reaching out in the first place and trusting me with their brand video. Really was a pleasure working with these guys. Why not check them out and order yourself some tasty hot seasoning! www.campscoville.com/
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Below is a list of my essential gear for making commercials at home. I use this equipment for both RUclips creations and my professional work. These are affiliate links so I will earn a small commission on any purchase made using these links, but out all goes back into the channel to help continue to make awesome content for you guys.
THE ONE BIT OF KIT YOU NEED
Lazy Susan/Rotating Turntable (the one I use is not available, but this one looks amazing) - amzn.to/3vwRqwy
CAMERA GEAR
Camera (main) - amzn.to/3tf90UM
Lens - 100mm Macro - amzn.to/36yB23R
Lens - 35mm - amzn.to/3r9PY0f
Lens - 24-70mm - amzn.to/3fJVumW
Lens - 16-35mm - amzn.to/3pEw8Ki
Lens - 50mm - amzn.to/3pQbeHW
Lens - 10-18mm - amzn.to/3r90Dbw
RODE VideoMic Pro - amzn.to/3Cu4h6d
Variable ND Filter - amzn.to/2MoxN8j
Camera Monitor - amzn.to/3ako236
Tripod - amzn.to/3pzxFkG
Geared Head - amzn.to/2YwIQyz
Joby Gorillapod - amzn.to/3oCNYMg
Hard Case - amzn.to/2Mg8hSQ
LIGHTING
Beast Video Light - amzn.to/3jBhWQu
Great Kicker Light - amzn.to/3lLDD31
Great First Video Light - amzn.to/3tfWXGP
Pocket video Light - amzn.to/3tbAhrn
Large Softbox - amzn.to/3cvcvkb
Medium Softbox - amzn.to/3j8SukM
Studio Strobe - amzn.to/3rcD0Pq
Speedlight - amzn.to/3aicygo
COMPUTER GEAR
Monitor - amzn.to/3iLRtif
Laptop - amzn.to/36w5xHU
Keyboard - amzn.to/2MnqfCO
Mouse - amzn.to/2MK7bi1
USB Hub - amzn.to/3taD83L
Portable SSD’s - amzn.to/3tjnbIn
Backup HD Storage - amzn.to/2Mg58m0
Microphone - amzn.to/3pExwN0
Microphone Arm - amzn.to/3j7w9Un
Headphones - amzn.to/36yD9oj
Speaker - amzn.to/3j8qFZv
#productcommercials #bts #behindthescenes #jameskelly #jameskellystudio #filminganadvert
Hope you don't mind the rough and ready approach on this one? I could have spent forever getting creative angles and filling it with broll, but I always struggle with motivating myself to get these ones out. If you don't mind it rough, I'll be able to do more like this. If you haven't yet seen the original video on how I came up with the idea, storyboard, and finished advert, then it's certainly worth checking out here ruclips.net/video/zeWMAI464o8/видео.html
Still entertaining and useful
great work James, you have a golden style :) hope you are still doing videos.....
Great job mate, keep it flying
Thank you 👍
आग लगा दी 🔥 👍
Wonderful video as always!
Thanks Matt. Giving away all my secrets 😂
Finally ! Absolutely fan of your work
Haha, sorry it took so long. Let me know if you don't mind this raw approach. I'll be able to do a lot more frequently if I can do it as rough as this edit
@@JamesKellyStudio I am looking right now... will let you know for sure after fully watched it :-) ... even letting my dinner get cold and the kids yelling hahaha
@@JamesKellyStudio Watched... liked it a lot... learned some new stuff... will try do it myself here in my livingroom... I am FCPX and Motion user but same principles i guess... would even love more details camera-wise like shutterspeeds, iso, how you get rid of backgrounds like the arm when you pick a bottle... as getting rid of backgrounds for me is challenging...the raw approach is actually quite good... i really don't mind. Well done !!!I hope to see lots of new videos about anything actually... you are talented and down to earth... appreciate that. Succes!
Thanks for explaining!
Thanks, the breakdown helped a lot
Absolutely beautiful 😍! I Loved how it was playing in the background in the BEGINNING
Thank you. That was some crazy good timing considering that intro was like on take number ten already 😂
You are amazing!
Haha 😂 thank you
Found it!! Thanks for sharing.
I love these videos.
Haha you’re welcome. A pain for n the but to make as you have to revisit the nightmare edit to break it down
Thank you for your response!@@JamesKellyStudio
Loved this brother.. Good works always
Cheers man
I'm surprised you don't have more subscribers. Keep up the great content.
I appreciate that! I'll keep pushing and hopefully get the reach one day
With content this good and tight, it's just a matter of time. It's so bingeable. I discovered the channel yesterday, and have already watched I'd say 10-12 videos start to finish. When RUclips sees stuff like that they'll push your videos out to similar viewers.
Do a collaboration with Film Booth. (Where I heard about your channel).
I watch a lot of larger channels in the film making/doing RUclips space and your quality, the value you give and personality are all up there with the bigger channels.
Just make more vids.
If your retention is good, and I reckon it must be (I certainly watched all the videos I've started so far!), it could be a lower CTR is holding you back. From a graphic design point of view they look nice, but when they are viewed small they might be a bit text heavy. One piece of advice I've seen about this is aiming not to have more than 3 words, 5 max, and you don't need to repeat text you'll be putting in your title.
Not that you asked 😅 sorry!
Great video.
Glad you enjoyed it
Such good content, all your videos are so easy to binge!!
Thank you. Glad you like them. Hoping to get a lot more out soon
Are you still doing more product videos etc.... Your work is outstanding :)
Utterly incredible. Thanks so much for taking the time to educate us all. I appreciate it
You’re more than welcome 🙏
sometimes as audience we connect more with rough/ phone videos vs the high production sets and scripted/edited content. although you have so much better videos this is the one I will remember.
My wife always says the one's without a script are much more natural. Maybe I should embrace mistakes and bad composition/lighting
I had a absolute failed attempt doing a beer commercial yesterday.
Totally forgot about the reflections.
Tomorrow I’ll try something like this, since it’s mostly out of the chair.
(Never done animation but I can manage those blinks)
You got your assets from the company, any recommendation where I could find these types of assets?
ruclips.net/video/XMx02dKGoNc/видео.htmlsi=d4JGveBc87hY4z5u ❤
How can you create good lighting as a beginner for product commercials shooting with a phone ? i will start with making product commecial with my phone. your video's are always awesome. keep going :)
I tell you what, maybe I'll add this to a future video soon. I'll take my phone (iPhone 12 mini) and only use that with what sort of light? Window light (free), computer screen (free), my cheap Godox SL60W, or my Aputure 300Dii ? If you set the rules, I'll take on the challenge.
@@JamesKellyStudio some cheap lighting gear under a budget of 80 dollars you get that budget and need to create a good commercial with your phone. you can choose what lighting you want or extra stuff such as a diffuser or... with a budget of 80 dollars. looks me nice. a good starters budget i think.
Absolutely amazing work!
Thank you, very kind 😊
Wow, it‘s easier as I though, still very well thought out! Thanks for the Breakdown James
Yeah, breaking it down this way made me realise it’s actually pretty simple when you watch it back. I mean it’s just some key frames on a layered photoshop file ☺️
Nice content.
Where can I get the background music from?
I use a mixture of songs from Epidemic Sound, and for the main film this was using Artlist - link in description if you want to check them out. Pretty cool for client work as the license is all covered.
@@JamesKellyStudio thank you
Breakdown and Beer 🍻
Regular slot? 👍
I'm a new viewer, Film Booth mentioned your channel in his recent livestream, but I have already watched loads of your videos since discovering it yesterday. Brilliant stuff.
I think on RUclips when you make high production value content that takes a lot of time to plan/film/edit then it makes sense to intersperse that content with talking head or screen share videos or live streams which you can get out quicker.
I relate a lot (also being at the small kid season of life) to how hard it can be to create "consistently" on YT so whatever makes it easier to post. The high production value videos are awesome, and people understand they take longer to produce and that you have work and family commitments too, so if you need to post less frequently that's cool too. We can wait.
I have Ed to thank so much for always praising my content. Glad you enjoyed my content so far, I do wish I had a bigger catalogue, but yeah, young family and life certainly don’t allow for that magic RUclips consistency 😆
BUT HOW DID YOU CREATE THE FIRE EFFECTS?!? 😜😂
Great video, thanks for making this breakdown!
Thank you 🔥🔥🔥
Amazing, as always. 😂 You talk like it’s easy
Thanks. Every project is a bit of a challenge. But I like throwing myself in the deep end and see what's possible with a bit of trial and error.
how you did that subtle motion on that
Pepper ...... that floating effect. is that an effect or you just manually keyframed it
That was the built in wiggle inside After Effects, but very very low
Hi james i am getting into the product commercials, u really are an inspiration.
There’s a draw back, that i am just starting and the clients don’t pay much, like 10-15 dollars per product. so doing all those creative and time consuming stuff for that cheap is not working for me. How do i break that circle? please share your story about how did u start?
Hmmm that price is just not acceptable. Unless you find a way of bulk filming and editing them all (and there’d need to be hundreds to make that price anything to look at), I can’t see that being something to say yes to. You need to be firm with your day rate, work out how many you can shoot in that day, and then work out how much time it’ll take to edit them all. I think it’s one where they are taking advantage of you and id be cautious committing to the work at that rate.
For me I have years of experience in agencies and kind of know what rates should be charged. You should definitely check out the channel The Future. They give great advice on costs snd knowing your worth.
@@JamesKellyStudio Thanks for highlighting the day rate policy. I’ll try to lure them into that bracket and you mentioned agencies. I don’t knw why but i am afraid of joining any agency 😬 but yes i will also try to join some in near future.
Hi, i was the one who asked for this tutorial. Thanks for great breakdown. Actually i think you answered most of the quetions. I am not sure if it gonna help, but what if you try to use next time Adobe Dimension for wraping labels on a round or any another surface. This programm is defenetly the easiest one of adobe cloud: Its like a 3 steps to get it done and them you can export it simply in a different formats. Not quite sure if its better solution. And yeah this video was actually fun, because it was real. Dont try to do,it right - because it is right like this.
Appreciate the suggestion. Question though - can you add a video layer to the Adobe Dimension software? My next video for a client had to tackle this exact problem - animating on a cylinder! THAT WAS A LEARNING CURVE! But luckily I cheated it a little in After Effects with the built in cylinder effects. Hoping to showcase this one soon as it was another powerful example of what can be done with flat artwork.
Greatt hat I can be a bit more raw when it comes to these videos. Too often I'm worried about lighting and camera angles. Be good to not have that worry so much 👍
@@JamesKellyStudio i am not quite sure, but since maybe last year dimension export also as obj and this is format for an 3delement - rhe easiest plugin/3dsoftware for aftereffect - and then you can rotate your object in any direction as you like. Funniest thing i didnt try any of my suggestions for you never at all))) i just understand this step how its could work)) and i thin you cant add a video layer to dimension
@@StanislavBagin I have a little bit (tiny) of experience with Cinema4D, and was contemplating using that for the client job mentioned. But luckily After Effects allowed me to use quite a basic feature for 3D and mimic the look of something created in 3D software. Plus it allowed me to use pre comps on the cylinder, so in a way a flat animation could look as though it was on a bottle.
@@JamesKellyStudio allready curious about this one.