I am doing the same thing. Great book, solid two movies made from it - Steve Jobs 2013 with Kutcher and Jobs 2015 with Fassbender. I'm a 90s baby, so I grew up in the Apple era but a few years too early to remember this ad. It hits all the right feels, especially after you understand the background behind Apple and Steve Jobs' thinking and philosophy. I like Jobs narration, but I'm glad he stuck with Dreyfuss' instead
I love how this commercial wasn't only an ad, but a kind of guide for how Apple structured its whole company culture. Even today, I think, it embodies the way they do things, just different enough to stand out and always bring something totally unique to the table.
"Because the people who are crazy enough to think they can change the world, are the ones that do." is probably the most motivational quote i've ever heard in my life
I think that quote should be "the people who think they can change the world, are the ones that do" leave out the crazy part. Less motivated people like to bully others and try and label them crazy, or try and gaslight them to make them feel crazy.
This ad NEVER gets old. To The crazy ones The misfits The rebels The trouble makers The round pegs in a square hole The ones who see things differently The ones who don't care about the status quo...whew!
Did anyone notice that the original idiom is "a square peg in a round hole" but they tweaked it to "the round peg in a square hole" to make it different? ;)
It's hard for me to watch this ad spot - and I've probably watched it many dozens of times at this point - without getting teary. It seems irrational to feel such emotion about a brand. But as a creative with a relationship to Apple products that spans 43 years at this point I suppose I feel a powerful connection to Apple in that it has conjured some of the most powerful tools to enable my creative productivity that I've used during my lifetime.
Yeah such a shame that the company right now seems to have lost its focus, their products are still quality but sometimes their economical choices are way too cheap, they charge for more and give less
It’s so sad to see them repeat the same exact mistakes Apple made under Sculley (dozens of different versions of the same product, much lower quality products, no vision and no real innovation). Still can’t believe Steve Jobs chose Tim Cook over Scott Forestall. I think he was so doped up from the cancer he made an irrational choice, Tim should have never been put in charge of Apple.
Stephen Parkinson you’re completely right. I used to not put as much weight into Jobs compared to the engineers like Woz and others (probably 40-60) but i started to “think different” when I looked at the facts: Every single revolutionary product Apple has ever released is from Steve’s brain. They have failed to move the world forward, and instead have become the very thing that Steve would have despised, and I’m sure Woz does at some level: a complacent money machine that relies on its addicted customer base to purchase the same overpriced phones with slightly different features year after year. Also, they kind of have a monopoly on the app services space since they literally are the App Store; they can squeeze third party developers relentlessly, because where else can they go? Pay up, they say. They have $93billion in cash & equivalents and yet they just keep fumbling the bag while spending billions on developing complimentary products instead of new user interfaces and new applications. Is focusing on building a production & streaming division really the way of the future and the way to change the world? Probably not.
@@GamingCentral80 meh, it seems like gimmicks more than anything else. over the past few years apple has been putting outdated garbage hardware in their computers and using their software to make up the difference. they're still kind of doing that right now. if they would put in some decent hardware and give it a proper cooling system they could be a major competitor, but they won't do that which is why PCs are still dominating the market.
@@rajat1960 no it's not BS. its fact. I remember when they rolled out the 2014 MacBook they put haswell processors in them and advertised them as being latest and greatest which was technically true until broadwell came out a month later. And they did this with every computer onward because it makes them much cheaper to manufacture. Apple knows new CPUs come every year so they intentionally grab micro architectures just before they go out of style and advertise them as being latest and greatest which is technically accurate but then the new CPUs come out soon after so their hardware is always a generation behind when they release it. And you can't defend them with the cooling. Everybody knows the cooling on these things is abysmal at best. They talk about how much they innovate but honestly its real easy making paper thin computers when you're removing essential components like heatsinks. And then they add silly names to their shit to make it sound better than it really is. Like a "fusion drive" is advertised as being faster than an HDD but it's the same damn thing. It's actually just a standard hybrid drive that uses NAND chips for caching making it run slightly faster. The best part is Apple didn't even manufactor or design these drives, they just bought them from Samsung or western digital and slapped a different name on them.
Jonathan Littman , did his research with the aid of Craig Tanimoto , an old creative art director who worked at TBWA/Chiat/Day agency and became the person behind this brilliant concept with black and white photographs of “crazies” people who “thought different” in combination with the all-time-classic logo and slogan.
Beautiful yet bittersweet for these great souls who have left to join the Different Folks up on High! God Bless...yu are Blessed if yu had to luck to live in and experience their respective eras!
Steve Jobs established the company as a brand with his innovations that no one else could ever do for the company and who transformed how people think and came up with something that hyped the world. From my opinion the CEOs who joined Apple except for Steve Jobs could not make the company successful.
Easiest way to explain the correct grammar of "think different": "Hey, what's the vibe we're going for with this music video shoot?" "Think 1990's-meets-1920s-art-deco" Different is an adjective, and never was trying to be an adverb. It's a command to think of a word which describes the company and the users, not a command to tell you how to think.
I absolutely love this ad, probably my favorite ever advertisement. Ironically, Apple has made their money from users who embrace sameness and being part of a crowd versus being different more than perhaps any other product. Cult like even. This is not a commentary about true creatives that use an Apple product merely as a tool for their expression. That is probably less than 10% of their users.
Dnt compare Mahatma Gandhi to Einstein!! Plz ! Einstein is waay greater than Mohandas karmachand! And there are many ! Coming from an Indian! Who is well read!
The note emoji says this. “Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules” > 📝
Mi best friend n cousin is getting thr classic apple 🍏 rainbow 🌈 logo on her hand to show the world she thinks different a great math science genius tech n amazing singer who loves Steve Jobs x
The ad didn’t include the Apple logo, just “Think different”? Wild. This video does include it in the first few seconds, but it doesn’t have the same quality as the rest of the vid, making me think it isn’t part of the commercial.
![Eminem - Houdini [Official Music Video]](http://i.ytimg.com/vi/22tVWwmTie8/mqdefault.jpg)
I am reading Steve job by Walter Isaacson that's why I watched this campaign.........wow
same bhai... today i just started and on 4th page i got "apple's think diff commercial 1997...and m here
I am doing the same thing. Great book, solid two movies made from it - Steve Jobs 2013 with Kutcher and Jobs 2015 with Fassbender. I'm a 90s baby, so I grew up in the Apple era but a few years too early to remember this ad. It hits all the right feels, especially after you understand the background behind Apple and Steve Jobs' thinking and philosophy. I like Jobs narration, but I'm glad he stuck with Dreyfuss' instead
Same
Me too
Same!
Good to see Kermit The Frog was recognised alongside Gandhi, Lennon, Ali, etc.
I'm assuming your comment was meant to be sardonic. Lol. Either that or you have never heard of Jim Henson. lol
Drop Your Buffs Sardonic
@@dropyourbuffs60 Just some hippy puppeteer. Nowhere near the genius of a talking frog with a pig girlfriend.
Whatta real dumb ass you must be.
@@charlesbr7684 she thinks SQDC sells real pot !
I love how this commercial wasn't only an ad, but a kind of guide for how Apple structured its whole company culture. Even today, I think, it embodies the way they do things, just different enough to stand out and always bring something totally unique to the table.
"Because the people who are crazy enough to think they can change the world, are the ones that do." is probably the most motivational quote i've ever heard in my life
I think that quote should be "the people who think they can change the world, are the ones that do" leave out the crazy part. Less motivated people like to bully others and try and label them crazy, or try and gaslight them to make them feel crazy.
@@lcampbell9837 that was the point of this commercial, you have to take pride in being crazy. “Crazy enough to think that they can change the world”
Eh not really.
It's neieve and trite.
Definitely one of the best commercials ever made. RIP Steve Jobs
Jobs may be a genius, but he's a failure as a father and a human being.
@@ADHDDoc with stock footage, paper and pen to write it. That is how you WIN
Yes, RIP Steve, And.. the poem/words were written by Rob Siltanen, and were read aloud by actor Richard Dreyfus.
@@ADHDDoc I mean he started to turn his life around, but still he did horrible things. The Steve Jobs biopic really puts it into perspective.
@@ADHDDoc Most geniuses are not good with human interaction...they tend to not be wired in the same way as us mere mortals.
I cannot change the world even a little bit but the commercial really inspire me. Steve is really an amazing poet.❤
Has any person ever had a better understanding of ads than Steve Jobs? He just knew how to build the emotion he wanted in people
Yeah, that's what he was good at.
Marketing to make the products feel brand new, when they're just stolen ideas.
@@quokka_yt yeah, but great products nonetheless
@@quokka_yt cry
yeah, mind manipulation is fun for some...
Steve jobs was awesome at understanding the people and creating trends. Coca-Cola is another advertising company I like as well.
Great Ad for sure. Concept is about Think Different. Ad never mentioned about the product and that’s the beauty.
This ad NEVER gets old. To The crazy ones
The misfits
The rebels
The trouble makers
The round pegs in a square hole
The ones who see things differently
The ones who don't care about the status quo...whew!
So much to unpack here…
Did anyone notice that the original idiom is "a square peg in a round hole" but they tweaked it to "the round peg in a square hole" to make it different? ;)
LOL I was just questioning myself thinking " was I saying it wrong the whole time??" :D
It's hard for me to watch this ad spot - and I've probably watched it many dozens of times at this point - without getting teary. It seems irrational to feel such emotion about a brand. But as a creative with a relationship to Apple products that spans 43 years at this point I suppose I feel a powerful connection to Apple in that it has conjured some of the most powerful tools to enable my creative productivity that I've used during my lifetime.
Yeah such a shame that the company right now seems to have lost its focus, their products are still quality but sometimes their economical choices are way too cheap, they charge for more and give less
@@impmadness they'll get back on track... just give them some time, maybe after Tim or after a crash but they'll remember what they used to be about.
@@yndeloos or a new company will fill in the role, theres only hoping
It’s so sad to see them repeat the same exact mistakes Apple made under Sculley (dozens of different versions of the same product, much lower quality products, no vision and no real innovation). Still can’t believe Steve Jobs chose Tim Cook over Scott Forestall. I think he was so doped up from the cancer he made an irrational choice, Tim should have never been put in charge of Apple.
I have zero interest in apple, I think this is just great filmmaking.
Such subtle and profound advertisement by the genius. You'll always be missed Steve.
Yeah this is extremely subtle. Lmfao.
Credit should go to Lee Clow and tbwa\chiat\day. They created it actually, with Steve's blessing.
This one just never gets old.
Indeed
Steve was actually saying about himself,the one who changed things. No one will ever be like steve. Thanks a lot for everything
well we have elon musk now
Steve Wozniak is also a genius too
Be crazy enough in life to do insanely great, extraordinary, and impossible things.
Probably the best Advertisment in history
in YOUR opinion
Jobs chose Richard Dreyfuss to voice this ad and such a great subtly powerful reading brought this to life on so many levels.
But there is also a version with Jobs, his voice. That was the real idea, but he refused. It was still recorded.
I watch it every time I need motivation
I love this commercial so much. Steve was such an amazing person.
Lmao why
Such an awesome feeling to have two posters from this campaign. The Man on the Moon and Alfred Hitchcock will always be with me.
Probably the greatest commercial ever made. Still moves me every time I see it.
Wow so everybody is reading Steve Jobs this quarantine?
Yeah lol
Yes hahahaha
oh yes!
Hahahaaaaaaaaa. Just ordered.
if only apple still made commercials like this
they do
That's because they don't change the world anymore! All the Apple innovation died with Steve Jobs.
Stephen Parkinson yep
@@darcyandmiro7615 they most definitely do not.
Stephen Parkinson you’re completely right. I used to not put as much weight into Jobs compared to the engineers like Woz and others (probably 40-60) but i started to “think different” when I looked at the facts:
Every single revolutionary product Apple has ever released is from Steve’s brain. They have failed to move the world forward, and instead have become the very thing that Steve would have despised, and I’m sure Woz does at some level: a complacent money machine that relies on its addicted customer base to purchase the same overpriced phones with slightly different features year after year. Also, they kind of have a monopoly on the app services space since they literally are the App Store; they can squeeze third party developers relentlessly, because where else can they go? Pay up, they say.
They have $93billion in cash & equivalents and yet they just keep fumbling the bag while spending billions on developing complimentary products instead of new user interfaces and new applications.
Is focusing on building a production & streaming division really the way of the future and the way to change the world? Probably not.
An eye for an eye makes the whole world blind. Those who tried to blind others now want secrets to be held sacred.
Amazing Advertisement.
Amazing company.
Amazing products.
You are a follower.
@@bor1490 Yet everyone will agree the new M1 MacBooks are ground breaking. Probably the most efficient laptop you can buy right now.
@@GamingCentral80 meh, it seems like gimmicks more than anything else. over the past few years apple has been putting outdated garbage hardware in their computers and using their software to make up the difference. they're still kind of doing that right now. if they would put in some decent hardware and give it a proper cooling system they could be a major competitor, but they won't do that which is why PCs are still dominating the market.
@@ElectronicsForFun That's bs imo
@@rajat1960 no it's not BS. its fact. I remember when they rolled out the 2014 MacBook they put haswell processors in them and advertised them as being latest and greatest which was technically true until broadwell came out a month later. And they did this with every computer onward because it makes them much cheaper to manufacture. Apple knows new CPUs come every year so they intentionally grab micro architectures just before they go out of style and advertise them as being latest and greatest which is technically accurate but then the new CPUs come out soon after so their hardware is always a generation behind when they release it. And you can't defend them with the cooling. Everybody knows the cooling on these things is abysmal at best. They talk about how much they innovate but honestly its real easy making paper thin computers when you're removing essential components like heatsinks. And then they add silly names to their shit to make it sound better than it really is. Like a "fusion drive" is advertised as being faster than an HDD but it's the same damn thing. It's actually just a standard hybrid drive that uses NAND chips for caching making it run slightly faster. The best part is Apple didn't even manufactor or design these drives, they just bought them from Samsung or western digital and slapped a different name on them.
This ad is the most amazing ad ever made.
Part of my faith journey…
When you’re saved by FAITH alone.
this is moving me to tears
apple forgot to showed their product bro
Yeah bro...I cried over a commercial...How crazy is that.
Apple then: we change the world, we influence people who dare to dream, we make a difference, we think different.
APPLE NOW: we privacy
Can never watch this without tears.
The legendary vid for us who do NOT fit your square boxes ~ Never did ~ NEVER WILL ~
Oh please. Another brainwashed peanut eater.
Genius.I just love it!
Watched this as it was mentioned in Yu-Kai Chou’s book Actionable Gamification !
It’s powerful, what a good example of epic meaning and purpose!
Steve was such a legend
No
So great! Thank you for your being, Steve! You are an inspiration for this world ❤💯🏆🌍
Still makes me cry every time.
Jonathan Littman , did his research with the aid of Craig Tanimoto , an old creative art director who worked at TBWA/Chiat/Day agency and became the person behind this brilliant concept with black and white photographs of “crazies” people who “thought different” in combination with the all-time-classic logo and slogan.
Amazing spot.
man that was beautiful
So incredibly inspiring.
Beautiful yet bittersweet for these great souls who have left to join the Different Folks up on High! God Bless...yu are Blessed if yu had to luck to live in and experience their respective eras!
That commercial is deep. Very deep.
love it. I am in for this
One's commercial can flood the city in tears of nostalgia.
Excellent!
Great, great, great Steve ( Jobs...), thank's a lot for all the life. 😘
I am crazy enough. I will like to change the world, one child at a time because they are our future leaders
Good luck with that
Thank you
Best champaign ever 🧡✨
Powerful message by the greatest innovator of all time
From time to time I just need an inspirational booster, so I watch this ad and my spirit is charge again.
This commercial was in 1998
THANKS
Perfect
Amazing
One word: true
great advertising ever, making by great pople, crazy ones, rebels, troublemaker. Steve Jobs
Chills
we are grateful...🙏
99% of corporations do the exact opposite to this.
To be fair so do most people.
This is the kind of ads I wanna be popped up on my face during my fav video.
Great minds think alike. For everyone else there's apple Think Different
Who watching this video while reading book "Steve Jobs"
Steve Jobs used to park in the handicap spots at Apples headquarters. The employees used to mock him with phrases like "Park different" xD.
Steve Jobs established the company as a brand with his innovations that no one else could ever do for the company and who transformed how people think and came up with something that hyped the world. From my opinion the CEOs who joined Apple except for Steve Jobs could not make the company successful.
@@prateektorres What device do you have? Wonder where that comes from.
Easiest way to explain the correct grammar of "think different":
"Hey, what's the vibe we're going for with this music video shoot?"
"Think 1990's-meets-1920s-art-deco"
Different is an adjective, and never was trying to be an adverb.
It's a command to think of a word which describes the company and the users, not a command to tell you how to think.
Good try at trying to make a mockery of this for attention mate. Good on you
@@armaansaha6492 I can't see the other replies. Was this directed at me?
WoW
I absolutely love this ad, probably my favorite ever advertisement.
Ironically, Apple has made their money from users who embrace sameness and being part of a crowd versus being different more than perhaps any other product. Cult like even.
This is not a commentary about true creatives that use an Apple product merely as a tool for their expression. That is probably less than 10% of their users.
They like to look different, not to think different
Wow
The two of the greatest human to walk ever on Earth- Mahatma Gandhi and Albert Einstein. ❣
Two of many.
Dnt compare Mahatma Gandhi to Einstein!! Plz ! Einstein is waay greater than Mohandas karmachand! And there are many ! Coming from an Indian! Who is well read!
"Jesus, Gandhi, Me.....John Lennon, Mohammed Ali, This guy"
lol Edison. should have been Tesla.
Because Jobs was Edison (though not that bad). Wozniak is the Tesla.
@@psymoozoo The Product is nothing without marketing. Marketing is the differentiator between smartphones and Apple.
Think More Differenter
Now when you think different Apple will silence, mute or de-platform you.
I wonder how many people know that Apple's "Think Different" in a play on the "Think" motto from IBMs Founder, Thomas Watson ?
I was called crazy today
Maria 💟
Think diffrent. Still sounds like a booming thunder to me today.
The note emoji says this. “Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules” > 📝
The world belongs to those crazy people
This ad should be remade with featuring more such people and lastly Steve jobs.
If it wasn’t for this commercial back in 1998 I phone 11 wouldn’t be here today..ok i did it ..it took me 40 min to writes this😀
Mi best friend n cousin is getting thr classic apple 🍏 rainbow 🌈 logo on her hand to show the world she thinks different a great math science genius tech n amazing singer who loves Steve Jobs x
Who justo read Steve Jobs by Walter Isaacson
Think differently; use subliminal programming to sell phones.
They already do that.
İyi bir adamdı 👍
Apple 2013: Think Different
........
Apple 2021: Think Different?
Apple 2021: BAN.
We see Genius
Watching this on my iPhone 14 Pro
Still one of the best ads ever, but apple needs to work harder on being sustainable...
It is a real lack of respect that Nikola Tesla is not in this video.
"Ignorance Is strength"
Maria Callas🥺
Marketing will start after we resumed trading on the exchanges
Callux :
Think different .....
Ly
Hi
Ironically, I don't think ANY of the personalities shown in this advert would have lowered themselves to using an Apple product. :)
The ad didn’t include the Apple logo, just “Think different”? Wild.
This video does include it in the first few seconds, but it doesn’t have the same quality as the rest of the vid, making me think it isn’t part of the commercial.
Gandhi ❤️