The Marketing Genius of Apple "Think Different"
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- Опубликовано: 10 сен 2024
- In 1997, Apple was about to go under. They owned barely any market share in the tech industry and people referred to their computers as “toys”. Steve Jobs wanted to change that, so with the help of the world-famous ad agency TBWA\Chiat\Day, he released their most famous marketing campaign of all time. This campaign would not only save Apple’s business but would make them $2 trillion richer and lead to creations like the iPod, iPhone, App Store, and iPad. This is the story of the “Think different” commercial and campaign.
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Was anyone around to see the commercial when it aired?
I wasn't though my parents were. We have two posters from this campaign. The Man on the Moon is on my wall, Alfred Hitchcock is in our attic.
They way you present this story is very captivating! Nicely pairs with your previous video you had on apple advertising, makes the story feel even more well rounded.
Glad you like them both! :D
Amazing content, having a hard time in life right now but somehow those videos make me feel more comfortable
I'm glad I can help you. I hope you get thru what's happening, I've been in the same boat :)
What a banger of a video, I really liked it, however I'd suggest making an outro to make a better ending. Really enjoying your content, you're going to blow up soon
Appreciate it! Thanks for the tip
Damn Love The Content. Keep it up! The channel will grow quickly. Keep up the good work!
thanks Jordan!!
This story is not 100% accurate. I was at BBDO working on the team to defend the Apple account. BBDO came up with Think Different, specifically Chris Wall (RIP). We even produced a video very similar to the Jobs narrated version.
How cool! Thank you for clarifying & my apologies for not doing my due diligence. I try to get as much info on a video topic as possible, but I sometimes miss details 😅
Crazy cycles Apple has been through. The iphone saved the company.
Very good stuff. Great job
Much appreciated!
a major oversight is the deliberate grammatical error of “think different.”
Oh yeah! I came across that part of the story after I had finished this video. Very interesting choice they made, I think it sounds way better than "think differently" haha
We need screen brightness manual buttons and headphones jax
Wow 😲😲. Gets it perfectly.
Can I get a link to the Los Angeles times story that trashed the campaign?
7:58
😂😂😂😂😂😂
I think you could change your titles to be a little more simplistic and enthusiastic. For example:
"How one commercial saved apple from bankruptcy "
I like that actually! I'll change it lol
Nice
Nice
Thanks!
Cool but video, but the think different campaign was definitely not the most influential, the 1984 was.
I considered it the most influential as the campaign was launched right before they started dominating the tech world, but I also agree that 1984 was just as influential for the macintosh. I actually made a vid about 1984 if ur interested!
The content is inspiring, but mispronouncing the name of Academy Award/OSCAR winner Richard Dreyfuss immediately pulls this down to questioning if this is an AI created video from Asia. 🤷🏻♂️
First! 🔥
VIC BROWN BACK AGAIN!!!!!!
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worst of all
worst of all what?
@@bcproductionvideos exactly thats you making fun of dead people