They’re confident in their position and know this will not effect them negatively. No plastic swatch will replace the traditional Speedy. Just like Tudor BB hasn’t taken away from the Sub or any of the well made affordable homages. For those that want a Speedy, the MoonSwatch will not suffice or deter. For those that are satisfied with the a MoonSwatch, they were never going to by a Speedy to begin with.
I think its great for Omega, personally I cant spend 7k on a Speedmaster but I can definately get a MoonSwatch...and once I am able to afford the real thing in steel/gold & all its mechanical glory, I'd definitely get that over a new Rolex with their crazy waiting lists and "preferential customer first" attitude.
This is what I've been saying for years as well. It's really silly to compare them, based on price and also technical aspects. Perhaps it's because Tudor is the accessible brand within the Rolex Family that has caused some people to make this comparison? Also Tudor prices are actually in a bit of a 'quiet' segment - I.e. more expensive than Longines and Tag Heuer but less expensive than Omega.
This mash-up is more of a threat to Timex, Seiko, and a zillion other entry level quartz offerings ... why buy a $250 beater when you can now have something with the Brand Name of Omega on it now? Assuming we will eventually be able to "buy" the damn thing. Asshats on eBay already have the MoonSwatch going for upwards of 7k! I Most are in the 2-3K range and people are bidding on them. I don't get it. The fact that they released it in limited numbers to choice outlets, causing the frenzy of long lines etc, makes me hate the watch already. IF it comes online for the rest of us for the suggested low price, I'll buy it. Until then, it's just a load of shite IMO.
Supposedly, there has been an increase in the sales of the omega speedmaster moonwatch according to Fratello. I don't even consider the moonswatch as anything but a fun take on the moonwatch. They stand distinctly separate.
Yeah sure, Fratello was able to report an increase in speedmaster sales one day after the moonswatch release. Give me a break, watch journalism has no integrity and is constantly shilling watch companies to get special privileges and access. It's all a bunch of puff pieces with a heavy layer of sugar coating, never any criticism whatsoever for any brand or product they release.
I think Pete McConnel over at Not So Obvious Watches has the best analysis of all the youtubers I've watched. The Swatch Group has a higher value brand in Glashutte Original so there is no point in moving Omega up to that level/chasing Rolex. A second point that only Pete seems to have mentioned is that most watch influencers today have fondness for Rolex because they remember their dads wearing a Rolex or they saw successful people like doctors wearing Rolex. They remember Rolex on alpha males like James Bond. Well, Rolex has pretty much become unobtainium to those people. Now, that 10-12 years old boy or girl who see his parents wearing an Omega Seamaster or Speedmaster, or Bond wearing a Seamaster, can get his own Swatch Speedie as his first watch. What is going to be his go to brand in 20-30 years when he is ready to celebrate his marriage or first kid?
@@JohnLFjellstad . Would you rather a Rolex that you can gift to you kids that will still work or an omega or jlc? People wearing Rolex 40 years no service even
@@zhaowei3025 what makes you think an Omega or JLC won’t work in 20-30 years? Plenty of 30-50 old Omegas, Longines and even Seiko available that is still running
It takes a big man to admit he may have got it wrong, kudos to you sir😁 Watch Pete at "Not so Obvious Watches" he explains the thinking behind the release.
Never close to Rolex??? You clearly don’t know much about horological history. It’s only in the last two or three decades that Rolex has overtaken omega. Omega was always considered the better brand in the past.
@@scottc6946 your comment was that omega was “never close to Rolex.” That’s not even close to accurate. You sound like a little Y gen turd that doesn’t know much about the background of these watches, just what you see on Instagram and RUclips.
Also, an Apple Watch is the number 1 selling watch by a country mile. This puts Omega underneath Apple. Sure it doesn’t possess the technology but it brings brand watches to the Apple price point
I think the colorful Moonswatch models introduce a younger customer base to the speedmaster design and heritage. Once this customer base becomes more affluent it may want to own the "real" moonwatch. I think it was a very smart move to reach a customer base that is more familiar with smartwatches.
Best add campaign of the last century, besides that i realy like them, while i already own a Speedy pro. Rolex only does some more dail colors for watches you wont be able to buy.
Tudor need to bring their game up, a number of issues with their movements, GMT dates, ceramic BB have movement issues, I had a BB58 the action was not great, bezel off too. I personally don't think they are on the level as Omega, Omega have better finishing as well. We all know it was a long term play by Omega/Swatch. I really would just like to see Omega do their own thing, some questionable (Rolex alternative) releases as of late.
I don’t get Tudor ! Someone said to me get Tudor last year .. I said nope they are on sale every time you stumble across them online and there is a reason for that.
My 21 year old daughter, who never ever cared for or wanted a watch, actually came up to me yesterday to tell me about ‘this’ cool watch she ‘wanted’😳. Strange times
IMO Rolex is not in the same bracket as AP/VC/Patek. I know you said, underdog but not even close thinks me. My first thought was it will be a disastrous move for Omega but like you i too am conflicted to the max. Can't decide whether this is a good move or not. Only time will tell if was a genuis move or a disaster that will end up as a case study in every MBA classroom, in a few years. You make a good point about the moon Swatch despite being a plastic $250 watch having created more buzz that any Rolex ever did. Some Rolex fanboys consider themselves too dignified to get a moon Swatch but own several Rolexes, more than half of which were bought just to get the one they really wanted. What is so dignified about buying 4 crappy Rolexes for the 1 you really want is beyond me.
I think you are WAY overthinking this. And I also think you are wrong. The more likely scenario is that Omega was forced into the collaboration by the Swatch group. This release does nothing positive for the omega brand. It only devalues and cheapens it. That being said, it’s a major boost for swatch, which is a major cash machine for the swatch group. You have to remember that, unlike Rolex, Omega is owned by a huge corporation with a profit incentive.
This is about profit not prestige, it's here today and in a year or two it will be gone, but the kids will remember Omega and in 10 years may go pick one up then...very clever product placement. What would be Huber cool is if Omega comes out in a year with high grade versions of their own in PVD colours...imagine that 🤔 everyone would go nuts again
Speedys are already readily available, and the amount of times they keep rereleasing the same watch over and over has cheapen the speedmaster in a way. I remember seeing a speedy between 3-4K so for them to ever be at 6-7k would be crazy. And not a lot of people are willing to pay that price for that watch. But if you could get that same watch, same esthetic for less then $300 just because it’s plastic and has a quartz movement. Everyone will jump on that. The average person doesn’t care about movements, I bet if swatch put a sistem 51 movement in that watch half of the people wouldn’t know how to wind it. This actually feels like apple, the speedy is the iPhone pro max and these moonSwatch are the 5.9. Yeah it’s not the max, but you at least get to enjoy the basic model.
Omega needed a new direction. Something fresh, modern, and daring that aligns with today's viral trends. The old school purists seem to be the most upset but that's not the market that Omega should be going after. For the purists, Omega will always trail behind Rolex no matter what Omega does. If Omega continues to play it conservatively following the 'business as usual approach' of other competing luxury brands, then expect nothing extraordinary to result. Instead, Omega needs fresh set of new set of untapped customers that will possibly put Omega first. I say this was a brilliant move. Time will tell if demand for Omegas increases
What if they plan on releasing all these MoonSwatch watches in a high end metal & mechanical version like the Moon Watch they would have a winner. One of the things i like about the MoonSwatch is all the Planets & Colors !
Hey james great vid! My take on it is that it is a smart move of them, I think because of this moonswatch the speedmaster will be more recognised watch then the the sub in generations to come. Also Lets be honoust the insta gen is already getting bored with rolex releases and supply Time for a new icon and this is the seed to do it
Part of the genius in this campaign was setting up the groundwork with the Canopus gold speedy a few months back. The hypebeast crowd are obsessed with luxury goods value, hence the hype on nautilus and Daytona… having a recently released speedy in that price tier def added to this hype.
Great vid. I'd say Swatch just gave the orders to a reluctant Omega, they would never have authorised this if independant - too much downside risk to justify any upside long term. It's a double edge sword that will cheapen the brand but will bring potential customers in the market. What I'll be looking at is how available the new omega releases will be (aqua terras and chrono's). Currently you need to register interest and they're not limited edition so this may be a sign of going the "rolex way".
Tudor range of watches has got a little bit boring . It’s black bay line is to big and the brand needs more variety. Maybe bring back the grand tour line , a new ranger etc . And not bang snowflake hands on everything. Omega is on a different level to Tudor . The moonswatch is great for the swatch brand but I’m not sure if it’s good for omega. At least if I buy a moonswatch I won’t be bothered if I scratch the crystal like I was when owned a 1861.
I don't think they are letting Rolex off the hook, they will chase Rolex until they overtake. Luxury watches are typically sold to people aged 35+. The current buyers saw Rolex be seen as a power watch in the 80s and then they bought them. What Omega are doing is making young people want Omega and view Rolex as an Uncles watch. Omega know they can't catch Omega right now, but they are playing the long game. What could have been a disaster for Omega has turned out to be amazing as they could never have anticipated that so many young and new generation buyers would have expressed such interest. The way gen z work, the social media gen, once lots have this Swatch speedy they will want to go one up, the Omega version. A genius move and pretty much consolidated Omegas position will overtake Rolex within the next decade
On Wednesday lot’s of watches are going to be released and 99% of us won’t be able to get one even if we have the money. It’s a stupid game of look at this but you can’t have one unless you buy one from one of the 1% who are able to get them for stupid money. It’s boring and most people aren’t interested anymore. In a time of high inflation and people having less money than they’ve had in along time this is a breath of fresh air and has given the watch industry something different to talk about than how to get a Rolex for retail. Some of the kids that buy this will want a actual Speedmaster in years to come.
I don't see how that's Omega lowered themselves to compete with Tudor. Not until they lower their price. I think it just more of a move towards the younger generation and put the Moonwatch into the limelight.
How about getting a younger generation excited about something on their wrist, other than an iWatch? I’m around your same age and I remember collecting swatches and other and better timepieces and brands have now since come into my collection. Plus, Swatch is meant to be fun and not so damn serious.
That’s big of you to accept that you could be wrong. I think Omega are going to take a big financial hit on the transitional period that you’re suggesting.
It's genius I've been so annoyed I can't get a Rolex and now I can get an omega for 200 and makes me think I'm gonna give up on a Rolex op and get an aqua Terra instead
Swatch wants to generate interest for Omega in the low end customer market. Get a plastic Omega and soon they will wonder what a real watch feels like. A rising tide raises all ships.
Whats that rambling all about? Omega tries to imitate Rolex in every way, first and foremost regarding prices. The moonswatch is a swatch, not an Omea. Rolex is prestige, Tudor is bang for buck, Omega is a decent but overpriced brand in between.
Personally, I was wondering if this is Omega trying to place a fun watch into the market to compete with the type of people who would buy an Apple Watch, or perhaps kids (I could see a lot of teenagers buying these). If these type of people and kids then fall in love with this style of watch, they might then go on to buy a real Speedmaster. I know there is a chance that this could demean the brand but I don’t see a way Omega loose here really.👍
Omega created their own quartz crisis. Why would Omega cheapen their brand image like this to compete with Tudor? Just lower the price points if that would be their goal. It makes Omega less reliable (what more collaboration crap will they introduce?) and also from a pricing strategy point of view. I'm not so sure a potential Speedmaster Professional buyer (like myself currently) is willing to pay 5K minimum on a Speedy that has a similar plastic quartz version at 5% of the retail price....
Ahhh Brands Rolex,Mercedes,Nike the three best BRANDS in the world Not the best products but BRANDS Omega and swatch are just getting on with there stuff there own way
Omega got ducked hard with a plastic hen. There's no way the Speedmaster will ever sale for 6k £ in a few months, after millions of the plastic toys will be on the market. Luxury prices means an air of exclusivety. That's gone now, and I won't be surprised if we won't see more. Why not a plastic 007 Swatch? Wasn't one of the reason Daniel Craig wanted the last iteration made of titanium, to feel lighter, to be less in the way? Why not a 20g plastic Swatch for the next James Bond?😅
This watch was made to deliberately take the wind out of the upcoming Rolex releases and their bullshit waiting list nonsense. Who gives a shit about a new Rolex release, no one will be able to get hold of because its made of unobtainium. Everyone - and I mean EVERYONE will still be talking about - AND BUYING - the new MoonSwatch months from now. Screw Rolex - I would rather collect every model of the moonswatch, than beg the asshole Rolex dealer for a Submariner he doesn’t have, and won’t sell me if he did have it. I think SWATCH just gave Rolex the middle finger - and there isn’t a damn thing Rolex can do about it.
Seems Omega are going for all-out profit at all costs. First the OP/AT colour releases, now the Moonswatch. Previously a million versions of the Speedy, shameless pushing of the 007 link. They really haven’t been ‘classy’ or protective of a superior image for a very long time now.
Charge more for a BMW and it will not make it a Porsche. This is what Rolex is trying to do. Rolex is a mass produced run of the mill watch which has been swept up by the gullible on the back of decades of superlative marketing. To compare Rolex with brands such as Patek etc is frankly laughable as is the notion that a company making a £150k central tourbillon with one of the best heritage in watchmaking would try to “catch up” with Rolex. As for Tudor, they are parasitic and fees from the hyped kudos of its sister-brand which is in itself the most over hyped brand ever.
It's been amazing marketing. Fact. Handled pants. But gets the omega brand out their to so many segments that didn't even know them. Defo brand snobbery for those who knew omega. End of day this is a plastic watch with there brand given to those who would never have thought they could get it, aspiring to get the metal version.
The problem with Rolex is their quality isn’t on par with the big 3 or higher horology brands. Neither does their finishing come close to them but the marketing with Rolex is genius. It will be interesting to see what happens
They’re confident in their position and know this will not effect them negatively. No plastic swatch will replace the traditional Speedy. Just like Tudor BB hasn’t taken away from the Sub or any of the well made affordable homages. For those that want a Speedy, the MoonSwatch will not suffice or deter. For those that are satisfied with the a MoonSwatch, they were never going to by a Speedy to begin with.
I agree 100%
It isn't snobbery to cherish a brand for what it is. There is a reason Ferrari never put their horse on a Dino.
Peugeot pininfarina
Omega just proving a point that they can play the hype game too and have just achieved more hype with this £200 watch than any Rolex ever has.
I think its great for Omega, personally I cant spend 7k on a Speedmaster but I can definately get a MoonSwatch...and once I am able to afford the real thing in steel/gold & all its mechanical glory, I'd definitely get that over a new Rolex with their crazy waiting lists and "preferential customer first" attitude.
Sorry but Tudor are not at the same level as Omega, compare the average selling price of their watches and Omega are nearly double the price.
This is what I've been saying for years as well. It's really silly to compare them, based on price and also technical aspects. Perhaps it's because Tudor is the accessible brand within the Rolex Family that has caused some people to make this comparison? Also Tudor prices are actually in a bit of a 'quiet' segment - I.e. more expensive than Longines and Tag Heuer but less expensive than Omega.
Those lines.. they are future watch collectors and enthusiast… imagine a Daytona-Swatch collaboration… madness
This mash-up is more of a threat to Timex, Seiko, and a zillion other entry level quartz offerings ... why buy a $250 beater when you can now have something with the Brand Name of Omega on it now? Assuming we will eventually be able to "buy" the damn thing. Asshats on eBay already have the MoonSwatch going for upwards of 7k! I Most are in the 2-3K range and people are bidding on them. I don't get it. The fact that they released it in limited numbers to choice outlets, causing the frenzy of long lines etc, makes me hate the watch already. IF it comes online for the rest of us for the suggested low price, I'll buy it. Until then, it's just a load of shite IMO.
Supposedly, there has been an increase in the sales of the omega speedmaster moonwatch according to Fratello.
I don't even consider the moonswatch as anything but a fun take on the moonwatch. They stand distinctly separate.
Yeah sure, Fratello was able to report an increase in speedmaster sales one day after the moonswatch release. Give me a break, watch journalism has no integrity and is constantly shilling watch companies to get special privileges and access. It's all a bunch of puff pieces with a heavy layer of sugar coating, never any criticism whatsoever for any brand or product they release.
So my suspicions were correct, Showcase drives an unmarked white van with no windows. Fmd
I think Pete McConnel over at Not So Obvious Watches has the best analysis of all the youtubers I've watched. The Swatch Group has a higher value brand in Glashutte Original so there is no point in moving Omega up to that level/chasing Rolex. A second point that only Pete seems to have mentioned is that most watch influencers today have fondness for Rolex because they remember their dads wearing a Rolex or they saw successful people like doctors wearing Rolex. They remember Rolex on alpha males like James Bond. Well, Rolex has pretty much become unobtainium to those people. Now, that 10-12 years old boy or girl who see his parents wearing an Omega Seamaster or Speedmaster, or Bond wearing a Seamaster, can get his own Swatch Speedie as his first watch. What is going to be his go to brand in 20-30 years when he is ready to celebrate his marriage or first kid?
He was also one of the few to mention that this will overshadow the new Rolex releases.
He/ she will want a Rolex for
Their wedding
@@zhaowei3025 Maybe, maybe not. It's going to be just as obtainable as a Patek for your wedding. Personally, I got a JLC for my wedding.
@@JohnLFjellstad . Would you rather a Rolex that you can gift to you kids that will still work or an omega or jlc? People wearing Rolex 40 years no service even
@@zhaowei3025 what makes you think an Omega or JLC won’t work in 20-30 years? Plenty of 30-50 old Omegas, Longines and even Seiko available that is still running
It takes a big man to admit he may have got it wrong, kudos to you sir😁 Watch Pete at "Not so Obvious Watches" he explains the thinking behind the release.
It’s a genius move for Omega to be the brand of the people. They were never close to Rolex anyways
Never close to Rolex??? You clearly don’t know much about horological history. It’s only in the last two or three decades that Rolex has overtaken omega. Omega was always considered the better brand in the past.
@@whereRbearsTeeth whatever Omega once had has been long lost… for at least 40-50 years now. Now a watch for the people like Seiko
@@scottc6946 your comment was that omega was “never close to Rolex.” That’s not even close to accurate. You sound like a little Y gen turd that doesn’t know much about the background of these watches, just what you see on Instagram and RUclips.
So glad you kept your channel man
Also, an Apple Watch is the number 1 selling watch by a country mile. This puts Omega underneath Apple. Sure it doesn’t possess the technology but it brings brand watches to the Apple price point
I think the colorful Moonswatch models introduce a younger customer base to the speedmaster design and heritage. Once this customer base becomes more affluent it may want to own the "real" moonwatch. I think it was a very smart move to reach a customer base that is more familiar with smartwatches.
Best add campaign of the last century, besides that i realy like them, while i already own a Speedy pro. Rolex only does some more dail colors for watches you wont be able to buy.
Tudor need to bring their game up, a number of issues with their movements, GMT dates, ceramic BB have movement issues, I had a BB58 the action was not great, bezel off too. I personally don't think they are on the level as Omega, Omega have better finishing as well. We all know it was a long term play by Omega/Swatch.
I really would just like to see Omega do their own thing, some questionable (Rolex alternative) releases as of late.
I don’t get Tudor ! Someone said to me get Tudor last year .. I said nope they are on sale every time you stumble across them online and there is a reason for that.
My 21 year old daughter, who never ever cared for or wanted a watch, actually came up to me yesterday to tell me about ‘this’ cool watch she ‘wanted’😳. Strange times
IMO Rolex is not in the same bracket as AP/VC/Patek. I know you said, underdog but not even close thinks me. My first thought was it will be a disastrous move for Omega but like you i too am conflicted to the max. Can't decide whether this is a good move or not. Only time will tell if was a genuis move or a disaster that will end up as a case study in every MBA classroom, in a few years.
You make a good point about the moon Swatch despite being a plastic $250 watch having created more buzz that any Rolex ever did. Some Rolex fanboys consider themselves too dignified to get a moon Swatch but own several Rolexes, more than half of which were bought just to get the one they really wanted. What is so dignified about buying 4 crappy Rolexes for the 1 you really want is beyond me.
A few pictures have surfaced of the blue version rubbing color off on the wrist of owners. I am curious if this is wide spread or one off?
I think you are WAY overthinking this. And I also think you are wrong. The more likely scenario is that Omega was forced into the collaboration by the Swatch group. This release does nothing positive for the omega brand. It only devalues and cheapens it. That being said, it’s a major boost for swatch, which is a major cash machine for the swatch group. You have to remember that, unlike Rolex, Omega is owned by a huge corporation with a profit incentive.
Solid Wet Point of View. I may come around to that POV. Insightful. 💦
This is about profit not prestige, it's here today and in a year or two it will be gone, but the kids will remember Omega and in 10 years may go pick one up then...very clever product placement. What would be Huber cool is if Omega comes out in a year with high grade versions of their own in PVD colours...imagine that 🤔 everyone would go nuts again
Speedys are already readily available, and the amount of times they keep rereleasing the same watch over and over has cheapen the speedmaster in a way. I remember seeing a speedy between 3-4K so for them to ever be at 6-7k would be crazy. And not a lot of people are willing to pay that price for that watch. But if you could get that same watch, same esthetic for less then $300 just because it’s plastic and has a quartz movement. Everyone will jump on that. The average person doesn’t care about movements, I bet if swatch put a sistem 51 movement in that watch half of the people wouldn’t know how to wind it. This actually feels like apple, the speedy is the iPhone pro max and these moonSwatch are the 5.9. Yeah it’s not the max, but you at least get to enjoy the basic model.
Omega needed a new direction. Something fresh, modern, and daring that aligns with today's viral trends. The old school purists seem to be the most upset but that's not the market that Omega should be going after. For the purists, Omega will always trail behind Rolex no matter what Omega does. If Omega continues to play it conservatively following the 'business as usual approach' of other competing luxury brands, then expect nothing extraordinary to result. Instead, Omega needs fresh set of new set of untapped customers that will possibly put Omega first. I say this was a brilliant move. Time will tell if demand for Omegas increases
Hi JAMES you gave me advice on my moonwatch , i would like some advice,on taking our watches on holidays abroad thanks buddy 👍
What if they plan on releasing all these MoonSwatch watches in a high end metal & mechanical version like the Moon Watch they would have a winner. One of the things i like about the MoonSwatch is all the Planets & Colors !
I'm shure they have plan B
Your comment makes zero sense.
Hey james great vid!
My take on it is that it is a smart move of them,
I think because of this moonswatch the speedmaster will be more recognised watch then the the sub in generations to come.
Also Lets be honoust the insta gen is already getting bored with rolex releases and supply
Time for a new icon and this is the seed to do it
Part of the genius in this campaign was setting up the groundwork with the Canopus gold speedy a few months back. The hypebeast crowd are obsessed with luxury goods value, hence the hype on nautilus and Daytona… having a recently released speedy in that price tier def added to this hype.
Anyone remember those Rolex Air King's with a Domino's Pizza logo plastered on the dial & bracelet? Classy eh .... Didn't do em any harm though.
Great vid. I'd say Swatch just gave the orders to a reluctant Omega, they would never have authorised this if independant - too much downside risk to justify any upside long term. It's a double edge sword that will cheapen the brand but will bring potential customers in the market.
What I'll be looking at is how available the new omega releases will be (aqua terras and chrono's). Currently you need to register interest and they're not limited edition so this may be a sign of going the "rolex way".
Tudor range of watches has got a little bit boring . It’s black bay line is to big and the brand needs more variety. Maybe bring back the grand tour line , a new ranger etc . And not bang snowflake hands on everything. Omega is on a different level to Tudor . The moonswatch is great for the swatch brand but I’m not sure if it’s good for omega. At least if I buy a moonswatch I won’t be bothered if I scratch the crystal like I was when owned a 1861.
I don't think they are letting Rolex off the hook, they will chase Rolex until they overtake. Luxury watches are typically sold to people aged 35+. The current buyers saw Rolex be seen as a power watch in the 80s and then they bought them.
What Omega are doing is making young people want Omega and view Rolex as an Uncles watch. Omega know they can't catch Omega right now, but they are playing the long game.
What could have been a disaster for Omega has turned out to be amazing as they could never have anticipated that so many young and new generation buyers would have expressed such interest.
The way gen z work, the social media gen, once lots have this Swatch speedy they will want to go one up, the Omega version.
A genius move and pretty much consolidated Omegas position will overtake Rolex within the next decade
On Wednesday lot’s of watches are going to be released and 99% of us won’t be able to get one even if we have the money. It’s a stupid game of look at this but you can’t have one unless you buy one from one of the 1% who are able to get them for stupid money. It’s boring and most people aren’t interested anymore. In a time of high inflation and people having less money than they’ve had in along time this is a breath of fresh air and has given the watch industry something different to talk about than how to get a Rolex for retail. Some of the kids that buy this will want a actual Speedmaster in years to come.
I don't see how that's Omega lowered themselves to compete with Tudor. Not until they lower their price.
I think it just more of a move towards the younger generation and put the Moonwatch into the limelight.
😆😆😆 back to Tag for you pal… that’s the best thing to do for you
Hey if it brings more attention to wrist watches, then it’s gotta be good for prices and interest going forward
Swatch won ...Omega lost...fyi it's official...Omega is the new Seiko..a priced watch for every level of of watch buyer!
How about getting a younger generation excited about something on their wrist, other than an iWatch? I’m around your same age and I remember collecting swatches and other and better timepieces and brands have now since come into my collection. Plus, Swatch is meant to be fun and not so damn serious.
That’s big of you to accept that you could be wrong. I think Omega are going to take a big financial hit on the transitional period that you’re suggesting.
It's genius I've been so annoyed I can't get a Rolex and now I can get an omega for 200 and makes me think I'm gonna give up on a Rolex op and get an aqua Terra instead
Swatch wants to generate interest for Omega in the low end customer market. Get a plastic Omega and soon they will wonder what a real watch feels like. A rising tide raises all ships.
Whats that rambling all about? Omega tries to imitate Rolex in every way, first and foremost regarding prices. The moonswatch is a swatch, not an Omea. Rolex is prestige, Tudor is bang for buck, Omega is a decent but overpriced brand in between.
Personally, I was wondering if this is Omega trying to place a fun watch into the market to compete with the type of people who would buy an Apple Watch, or perhaps kids (I could see a lot of teenagers buying these).
If these type of people and kids then fall in love with this style of watch, they might then go on to buy a real Speedmaster.
I know there is a chance that this could demean the brand but I don’t see a way Omega loose here really.👍
Omega, short e as in keg, NOT Omeeega! Just because Daniel Craig messed it up, the rest of us shouldn’t!
Rolex has never been in the level you’re talking about.
Rolex has established a segment on their own.
Interesting take,
I love Tudor but they’re at Longines level not omega
Omega created their own quartz crisis.
Why would Omega cheapen their brand image like this to compete with Tudor? Just lower the price points if that would be their goal.
It makes Omega less reliable (what more collaboration crap will they introduce?) and also from a pricing strategy point of view.
I'm not so sure a potential Speedmaster Professional buyer (like myself currently) is willing to pay 5K minimum on a Speedy that has a similar plastic quartz version at 5% of the retail price....
I thought the same exact thing.
Ahhh Brands Rolex,Mercedes,Nike the three best BRANDS in the world
Not the best products but BRANDS
Omega and swatch are just getting on with there stuff there own way
There going right after Casio/g-shock! No brainer
Omega got ducked hard with a plastic hen.
There's no way the Speedmaster will ever sale for 6k £ in a few months, after millions of the plastic toys will be on the market.
Luxury prices means an air of exclusivety. That's gone now, and I won't be surprised if we won't see more. Why not a plastic 007 Swatch? Wasn't one of the reason Daniel Craig wanted the last iteration made of titanium, to feel lighter, to be less in the way? Why not a 20g plastic Swatch for the next James Bond?😅
Q has one
This watch was made to deliberately take the wind out of the upcoming Rolex releases and their bullshit waiting list nonsense.
Who gives a shit about a new Rolex release, no one will be able to get hold of because its made of unobtainium.
Everyone - and I mean EVERYONE will still be talking about - AND BUYING - the new MoonSwatch months from now.
Screw Rolex - I would rather collect every model of the moonswatch, than beg the asshole Rolex dealer for a Submariner he doesn’t have, and won’t sell me if he did have it.
I think SWATCH just gave Rolex the middle finger - and there isn’t a damn thing Rolex can do about it.
Has this never happened before? We wont care about this in a month.
Might HAVE, not might of. Jeez.
Seems Omega are going for all-out profit at all costs. First the OP/AT colour releases, now the Moonswatch. Previously a million versions of the Speedy, shameless pushing of the 007 link. They really haven’t been ‘classy’ or protective of a superior image for a very long time now.
Charge more for a BMW and it will not make it a Porsche. This is what Rolex is trying to do. Rolex is a mass produced run of the mill watch which has been swept up by the gullible on the back of decades of superlative marketing. To compare Rolex with brands such as Patek etc is frankly laughable as is the notion that a company making a £150k central tourbillon with one of the best heritage in watchmaking would try to “catch up” with Rolex. As for Tudor, they are parasitic and fees from the hyped kudos of its sister-brand which is in itself the most over hyped brand ever.
It's been amazing marketing. Fact. Handled pants. But gets the omega brand out their to so many segments that didn't even know them. Defo brand snobbery for those who knew omega. End of day this is a plastic watch with there brand given to those who would never have thought they could get it, aspiring to get the metal version.
Phirst
Second 🥈
Third 🥉
Fourthd
@@GonzoJamie really enjoyed your video on your channel covering the London watch show 👌👌👍
The problem with Rolex is their quality isn’t on par with the big 3 or higher horology brands. Neither does their finishing come close to them but the marketing with Rolex is genius. It will be interesting to see what happens
Are you in support of Tim profiting off Ukraine's peoples misery.