The Absolutely SLOPPY Fight Over NewJeans - HYBE vs MIN HEE JIN EXPLAINED (Part 1)
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- Опубликовано: 18 май 2024
- Min Hee Jin and ADOR apparently attempt to take NewJeans from HYBE but is that ins’t really what it seems. In this video I cover the history of who is Min Hee Jin, Min Hee Jin time at SM Entertainment, the power struggle over NewJeans as Min Hee Jin allegedly starts a takeover, HYBE finds documents for plans of ADOR trying to take NewJeans from HYBE, ILLIT copying NewJeans, Min Hee Jin press conference, the chat between Min Hee Jin and Bang Shi Hyuk and what will happen to NewJeans?
The Absolutely Sloppy Fight Over NewJeans - HYBE vs MIN HEE JIN Explained (Part 1)
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Timestamps:
0:00 Intro
1:02 Who is Min Hee Jin? Graphic Designer to CEO
4:50 Was Min Hee Jin the reason for NewJeans Success or was it HYBE?
6:02 Is Min Hee Jin forcing a takeover of NewJeans or is HYBE
7:32 Is ILLIT Copying NewJeans?
8:47 HYBE Found Documents and Things Just Got Spicier
11:16 Min HeeJin Surprise Press Conference
14:36 What Will Happen to NewJeans?
#KPOP #newjeans #illit #lesserafim #ador #hybe #internetsnathan
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I'll say this: NewJeans has a clear branding and color from the beginning, and that is _all_ Min Heejin. However, she took trainees that Hybe/Source Music had initially recruited (regardless if they were set to debut or be cut, MHJ did not audition and choose them to from a general audition), and used money from & the name of Hybe to produce and market this group. NJ is the product of MHJ _and_ Hybe. NewJeans most likely would not have seen this sort of success had MHJ built Ador on her own without Hybe (or another large company) to back her up with resources.
I'm not supporting one side or the other. This whole situation is a big mess. Hybe is probably looking to axe Min Heejin _because_ she's upset about Illit. However, MHJ keeps deflecting on _all_ of the questions being asked about the hostile takeover. She's standing on public opinion and her personal relationships while Hybe is airing out way too much of their company drama. No one else will maintain NJ's creative image like MHJ, but if this woman really was planning a hostile takeover, I wouldn't trust her if I was leadership at Hybe.
It's not about where MHJ got her trainees from, but MHJ being promised one thing and be given another. She was set to debut Hybe's first girl group, but the group she wanted got denied when they signed Chaewon and Sakura for Le Serrafim. Hybe went back on their word and Debut LS. It's the reason New Jeans didn't get any PR from their debut. They lacked Hybe support to do so. It wasn't a strategy. It's the reason why she made the comments about PR.
Ok just to clarify this with your statement and understanding, the only SoMu member MHJ chose was Minji who joined SoMu in 2017. The other 3 members went for SoMu + Bighit joint audition in 2019 held specially for MHJ to find the Girls for her Girls group and even promoted it. Hyein was the last one to join after being spotted online in July 2021. They stay and trained in SoMu that's because they are expected to debut under SoMu till BangPD interfered with the process of her debuting Newjeans as Sakura and Chaewon was reported to be joining Hybe on August 2021 and that's when they push Newjeans debut aside and wants to use MHJ name to debut LSF as her first GG group under Hybe.
Whichever group debuted first was important as audience were anticipating her GG. And for Hybe to use her name to Debut LSF first is called hoaxing and misleading the public.
Also, MHJ questioned belift lab for the plagiarism not upset about Illit. She stated in the press conference, "This are all B*stard adult fault, it got nothing to do with the innocent children". Please correct that.
It is only rightful for Hybe to provide financial support to debut a group and Hybe provided ADOR with 16.1 Billion Won. But did you know how much Hybe provided Belift Lab for the financial support for Illit? A 150 Billion Won.
The mistreatment not only showed through the amount of financial support but if you go to Hybe youtube shorts page, you will find zero content of Newjeans. Why is that? They posted everything for every group except for Newjeans. The only teaser shorts Hybe posted for Newjeans was ETA Teaser and that teaser is hidden on their page.
Please double check your info before posting it and don't post a misleading post.
I just hope that investment companies see this and pay for the Nj exit fee from Hybe so they can join Mhj to do their own thing with other people resources now.
@@eslnterif what you are saying is true and tgere is evidence of it,is thst why MHJ was planning to steal(coz its obviously stealing)a company and a grouo that doesnt belong to her?She is being accused of one thing but her and the likes of her keep talking about she said,he said
@@NowAndToEternity No one will do it. The only way to exit was prove of Bang PD/ Hybe interruption with ADOR's business, leaked of personal info/ invaded privacy/ mistreatment from Hybe and in turn breached of trust. Only then I believe the court will be much favor on their side.
But seeing the corruption rate in Korea is so high, I wonder if justice would be served.
If she leaves, I hope HYBE is smart enough to have Shin Woo-seok (mv director) to oversee the groups image, Kim Eun-ju and BLACK.Q (main choreographers) to oversee the dances and have the producer "250" overlook the music production. It has to be an intense and close collaboration between the NJ and those I mentioned in order to keep and retain the sound/look without the overall direction of MHJ if she gets kicked out.
Yes, this is what's I'm been saying. They act likeif they took her out and everything would never be the same. While she's not the only one who working here. I'm been theresinc debut and saw many ppl who have worked with the girl from the beginning. If she out, does that mean she gon took everything withher? Including music producer, choreographer, mv director? Can she really do that? They got anything to do with her as a package or smth? Can't they just continue working with the girls like b4??? 🤷🤷♀️
why would hybe bother to do all that when it's already evident hybe have never been interested in newjeans ever since they debuted? no hybe will not do any of those things i guarantee you even now you can look at how hybe treats newjeans's bubble gum release are there any promotions for it?
@@-NWJNS- You want a promotion in the middle of the fight? I am surprised they even release new jeans bubble gum.
@@moonlightpaw5868 bubble gum release was planned long before the fight broke out and instead of planning for the bubble gum promotion, why hybe of all time chose to purposely publicize the issue close to the release date when it's supposed to be an internal company matter? if that's not sabotage then i don't know what is!
@@-NWJNS- well said !
Everything about this feels like a classic corporate power struggle. The more popular NJ is. The more power Ador/MHJ hold. So they created a new group Illit to compete with NJ. MHJ probably noticed this and started asking questions. Hybe probably weren’t expecting MHJ to clap back this hard. Or maybe they did and using this opportunity to kick her out as CEO.
You are wrong,MHJ didnt have all that power unless its written down and signed.thats why she was requesting to solely have the rights over Newjeans contracts.who even thinks about that?its not your company nor is it your group.she was just an employee just like anyone else
@@vybzalways5293 she hasnt returned the laptop and hasnt explained why she was revealing secret info
@@LOVER_LINKthere’s no proof that she was revealing secrets, only HYBE’s claims
Nah, she started saying abt the copy accusation after hybe already published questioning her loyalty. And then she bring up this issue bc it was already been talking on the internet abt how similar they r. U could consider this as one of media play she use against hybe and guess what? It works!!! Let's say Illit wasn't this popular to pak and debut on bb100. She wouldn't say shit bc b4 all this, she never say anything abt them once. Why now then??? 🤔🤔🤨🤨🤨
@@princesscherry5217 when you make serious accusations like this, you don’t make it public, you present it at court.
its so much to wrap my head around, just sucks NewJeans will certainly take a significant hit in some way from all this mess D:
I don’t think they will. They’ll get the sympathy vote and their own fandom wont let her down. They started with Hybe , they’ll be looked after by Hybe. That’s my prediction.
@@MoonstoneStarChaser Well this didnt age well. Seems that HYBE is considering a year and half hiatus for New Jeans, which ofc leads to speculation that they are trying to shelve New Jeans and promote ILLYT
@@MoonstoneStarChaser girl hybe already made a replacement group lol. NWJS is dead unless the girls do something about it.
Personally, I feel illit is more dreamcore than y2k and yeah there is familiarity between the groups, but honestly there is familiarity throughout ALL of kpop.
This really breaks down to money and power, who has it and who wants it. However this plays out in court, the ones who will actually feel the negative effects are artists, not the ceos and management.
No. Illit is literal NJ 2.0
It's VERY obvious
@@PolkaGeekmmwell that is an opinion. I agree with @JRiley813 that Illit is not y2k and their music is not even the same genre than NJ. Do they have similarities ? Yes, they do. But if you take other groups like BM and BP there are also big similarities, or even bigger I would say. I feel that the « Illit is NJ 2.0 » is an excuse and a diversion tactic (from whom I don’t know) so people do not focus on the real issues. In fact it shouldn’t be this big of a deal whether Illit and NJ are similar or not.
@PolkaGeekmm that is your opinion, which you are allowed to have.
But honestly to think that concepts don't inspire other groups is silly... like how long have you listened and been into kpop? Nobody owns a concept, MHJ didn't invent y2k she just repopularized a look from the early 2000s. It was also said that MHJ took inspiration from a late 90s jpop group SPEED, if true then didn't she do with New Jeans what she is claiming the management of Illit did?
All I am saying is y2k isn't brand new and when I first saw Illit it gave me a dreamcore feel, not y2k. Again that is MY opinion.
@@irisouyart So you agree that Newjeans and Illit are similar like BP and BM? Can you also see that they were released 7 years apart and not the year after their debut?
Its definitely not the core issue of this situation, but it supports her statements of why she stood her ground and fought for what she believed in.
@@dwp_orange8416 well the similarities I see is that they all are very young and they all have dark hair. If you think that is enough to say they are copying NewJeans, then that is your opinion. Style-wise Illit is more doll-core, while NJ are y2k, music-wise Illit is more Uk garage, while NJ is more R&B etc. I was just stating that there are SOME similarities, but not enough in my opinion to say that Illit is a NJ copycat. Making a fuss for this is nonsense, because it is not that big of a deal (I am not saying that those who think they are very similar are nonsense, just that obsessing on it is a waste of time). That is why I suspect that emphasizing on this aspect looks like a diversion. And about BM and BP, there may be years in between their debuts, but if we talk purely similarities then to me, they are more similar than Illit and NJ.
There are some De Ja Vu on this (or some sort)
Former LOONA creative director Jaden Jeong leave the company after BBC (the new management) decided to scrap off the LOONAverse concept storyline (though the preference of concept still exist in the later releases from "So What" to "Flip that!", the storyline never progresses) aside from problems with the agency's finances and debt, which led to the cracks began to form and even the mistreatment of LOONA began to reveal. If I recount, Jaden was the visionary behind LOONAverse concept/storyline in which he's proud of, and he broke his heart when he's not going further with the 12 girls. Therefore, LOONA will NOT be the SAME without Jaden Jeong.
So as MHJ and NewJeans, if MHJ will kicked out by HYBE, the NewJeans will NOT be the same and much more HYPE and POPULAR without MHJ. Like Jaden, she's also the visionary (just like it said) of creating a new group in a different kind of concept, the style, and even the looks. Plus, NewJeans members were already ATTACHED to MHJ, and treat like its second mother to them.
So sad 😢
can you do what happened to cherry bullet? since they just disbanded
I don't see MHJ staying at Hybe. However, I don't think MHJ would have been able to do what she did with NJ all on her own without Hybe's resources - not just money but connections, music, network, training etc. If she could have she would have. Allegedly, she even borrowed the money to buy her shares from Bang. It's a huge mess and NJ have been hurt by adults they trusted to care for and protect them.
i almost wonder if NewJeans are making enough on their own to fund their own endeavors but bc of huge profit cuts from HYBE ceo’s, they only see part of it. i bet MHJ & NJ will all make more if they can own their own property. just like any talented artist signed to a huge label.
Hybe will protect their artists. NJ is hybe artists. Hybe not remove NJ but MHJ. Hybe will terminate Unprofessional CEO. BUT NOT NJ
@@princesscherry5217 yes.so she should open her own business alone so the stocks is her stocks100% . if she plans want to bringing NJ out from there then she need to wait for the contract expired first.
NJ is hybe labels asset. The girls is from hybe trainee. Also She coming alone when she working at hybe not with the girls.
@@princesscherry5217 If MHJ opens his own label (when he gets out of prison) she will also take on the risks. You have to pay the staff, you have to pay the MVs, you have to pay the artists. A small independent label won't be able to pay girls a $5 million annual salary or afford a big promotion. Maybe MHJ may earn more, but the girls will definitely earn less, because the bulk of the profit goes to the label, not the artist. Furthermore, to terminate the contract with Hybe, NJs will have to pay a penalty: even if they find an investor who lends them the money, they will then have to pay it back. BTS have finished paying their debts NOW for the money they borrowed in the past.
@@Candycookies-rv9df You are not too sure. They already have Illit. We will only see things pan out if indeed after NJ Comeback this May if they will shelf them and give them fewer comebacks until they fade into view just like fromis_9.
Thanks for this awaiting your part 2
Thanks for this video, cuz I have zero clue what the hell is going on RN ☠️
Glad I could help! But strap in because Part 2 just gets weird
Instead of watching this video watch her press conference... It was all red flag type she indirectly admitted that there was conflict regarding shares equity. Any person who has knowledge of psychology will tell you that she's greedy. She asked for more shares. Look at her audacity to ask for more when hype created ador with their money and she bought shares at a discount price.
@eslnter well she's just an employee but then she bought ador shares. There's nothing wrong about it. But initially, hybe sold her 10% of shares in discount... She said that's not enough plus there is 45% tax on it. She was unsatisfied they negotiated and sold her 3.5% shares again in discount and vesting period for those 13.5% was less than standard vesting period... this wasn't enough for her she asked for more shares. Hybe denied in the beginning but then they agreed and sold an extra 4.5% of shares and 2% to her underlings but the condition was that she can use those shares after standard vesting time period which is 5 years just to make sure that she doesn't sell stocks n run off immediately.. Those 4.5% of stocks are extra, she should have realised that she's just an employee and stay in a limit. Plus hybe never wanted to sell this much of shares to only one person as it doesn't look good in other shareholders' perspectives. It wasn't a slave contract but more like a sweetheart contract. Just because she brought 335 M won to HYBE it doesn't mean she has the right to ask for more money. SHE IS JUST AN EMPLOYEE AND NOT A FOUNDER.
@@Caterpillar1112 Hello Bang Si Hyuk. Still can't calm down? You won’t earn all your money anyway, go and rest.
@@wolf-from-tambov tell your mhj to earn money ethically... Coward woman don't have the guts to create her own company by herself.
@@wolf-from-tambovhow abt u one of mhj account? How much she paid u to ome comment on the internet??? Is she told u this is one of the plan she gonna use to overtake ador to herslef too??? 🤔🤔🤔
Dumb of HYBE to release Illit when they had New Jeans on the books. You give Magnetic to New Jeans and that song would have trended globally. GLOBALLY. MHJ is right, HYBE got greedy.
they want full control of a group that is similar to NewJeans and people managing them that will do anything Hybe execs tell them to do
Are you knew to kpop? Companies releasing the same type of groups is literally the norm. The idea is bank on already existing fans that can support the new group while they develop their own image. That's why TxT and BTS had similiar images when TxT debuted and now they're completely different groups.
Magnetic plays everyday on the local radio in my region (small town in east europe). The last time kpop song was that big is ddu du ddu du by blackpink
TXT and BTS has the same image. Still both are relevant and popular in their own way.
@@alexlefay hi As Army TXT and BANGTAN are tottally different style a group with 10 year had different style of music genre when TXT debuted it is has his Own Concept and his music genre they debuted in 2019
the only thing both group are similiar is The company
great vid, I've been following the chaos so already aware of why part 2 will be wild but the way you edited it and did that build up with "easy" intro was great lol XD Looking forward to the next part.
The K-pop industry is still dominated by power and secrecy.
In order for the K-Pop industry to continue to develop, it is important to change the culture and mindset to one where people are free to consult about contract terms and whistleblowing misconduct.
-"She out here lookin' for Atten-tiooooon"
She probably just ended her future
I read that in babymonster voice😅
@@TreyCary1 Stop dragging other fandom into it with your illogical sense.
No matter what it won't end will for her sadly
One thing I don't see people talking enough about is how Min Hee Jin is directly targetting three artists: iLLit, Le Sserafim, and BTS. These groups are getting a massive amount of hate right now because of how she spoke of them in her press con. BTS is even being investigated *again* for already debunked sajaegi allegation back in 2017 because of Min Hee Jin and her "public opinion campaign." This "May public opinion campaign" was in the documents HYBE uncovered, and it's so sad to see these innocent artists being targetted when they've done nothing wrong. Min Hee Jin even used company money to pay for her shaman friend to wish ill on other HYBE artists.
She is evil. Anyone who uses shamans and witches are from the devil.
stop it the only real victims here is new jeans
BTS aren’t being investigated again. That was a rumour that a known lying reporter made and people ran with it.
@@aewfy No, BTS are real victims here
@@atjadgirl, But this is the second massive wave of hate towards BTS since 2018, it is not normal that international and Korean people are messing with them
I also share your worries.. again i have my reservations about min heejin, but i really don't want hybe to have full creative control over newjeans...
Corrupt Hybe will place New Jeans in the basement then slowly get rid of them after some model gigs just as they got rid of GFriend and Garam unjustly. People underestimate how evil and greedy Hybe really is.
They wouldn't. The best way is to probably hore someone else who understands and has the same vision as mhj to do nj projects in the future instead. Tbh most of ppl who works with nj such as the producer 250 or the mv director shin wooseok. They r not up to mhj. Even when she left, they can still keep working with the girls together. All these creativity doesn't came from her alone, yk? There r so much more ppl who working bts to make them to where they r today. So I believe even without her, nj will still keep going like the same, even without hybe to take control of them. 👌👌👍👍
@@l._.-._.l i don't think you understand what a creative director does.
And to take your example: bts has shifted a lot in terms of style, concept and sound over the years. It has payed off for them (though not always free from criticsm), but the aspect around newjeans is that people don't want these changes. So your example doesn't hold much credit in regards to this Situation
@@kingtaeyeonie7908 well, u can't compare a 10 yo group to a 2 yo group. So ur comparison is irrelevant from the beginning. Ppl grow, so is bts. They pop off, didn't work with only ppl from bighit alone anymore. More ppl, more thought into project. And that's how ppl grow. And so is nj, they won't do this concept forever. Whether like it or not, they can't do the same thing forever. Also they didn't do all this for the fans alone, they do it for themselves too. What they like, they gon do them. U can't just say to them what ppl want. So if they have changed over the years and u don't like them like the beginning, that's ur choice to leave. No one hold u up or anything 🤷🤷♀️
@@l._.-._.l your arguments make no sense 😂 you brought bts up 😂 saying my comparison is wrong when you started it says a lot about your logic 😂 ig i can explain this how i want, you still say one thing and then the opposite 😂
She's a shareholder. How is she just an employee? If they can't be anyone with out her, then they will always remain performers not artists and yes her machine of misinformation has begun
the ceo isn’t even the highest position of a company, there’s the board chairman as well. plus hybe still owns 80% of ador
@@FrostyPlayzYTwell, the position of the chairman is just someone who hold the most stocks on a company. They might have a final decision on things but it still depend on how much they would intervene. In this case, bsh left a ceo position to other and go back to be a producer instead. That alone tell u a lot abt him. It wasn't even a 2 years since they rebrand and become hybe, he already decided to step down. While he can have everything under his hand by being both ceo of hybe and a chairman who has hold the most stocks in the company. But he still didn't 🤷🤷♀️
Did she finally, actually pay for her shares? You know, the money Bang lent her to buy her shares? Does she actually own them yet? How generous of Bang to help her like that. She has all the hallmarks of a smarmy vixen.
She borrowed money from bighit to get those shares
@@atjadshe didn't borrow, she purchased allllllll shares at a discount.... Can you imagine... Was Bang PD out of his mind!!!!
This is not fully researched you’ve left out a lot of information
1) there’s gonna be a part 2
2) a lot of the information out there is just rumor and speculation
Like what?
The fact that here in the comments there are both stans of Hybe or Ador/Min Heeji makes me laugh so much. Both parties are A MESS and they are just money and power hungry, as every big company (and its subsidiaries) is. The drama they created can really rival the best plot of a k-drama. What I am really concerned about are only the girls. New Jeans, Illit, Lesserafim: the antis and stans are already fighting and these poor girls are being caught in the fire, with consequences to their mental health. I really hope they are being taken care of by adults that have the girls' best interests at heart. Who cares about fame if it's making your life miserable? We already lost too many idols. Let's just protect the girls, as fans, let's just give them love, not hate.
oh god, finally someone said it…
i can’t even imagine what these girls from all 3 groups are going through, they are in the middle of the hell
all these girls just wanted to debut, and it’s COMPANIES that allowed them to, that build their marketing plans, concepts, music and etc.
like there’s so much things they are not responsible for but get hated
all this girls are so young, many of them are minors too, which is k-pop industry’s and company’s problem, not girls’
and i genuinely can’t imagine, how hurtful it is for their mental health…
i’m a lesserafim fan myself, i just genuinely adore this girls, their music, performances and personalities, and just let me say, i don’t go in socials cause it’s really hurts how they get hate for everything they do
and i enjoy nj and illit music too, never hated them or anything
being a gg k-pop stan just really hurts.
The sad truth is, if they had adults around them who have their best interest at heart they wouldn't be in that industry at that age.
Honestly I do think MHJ is doing what she thinks is best for NJ, she treats the members as her own children, I think people don't really understand the relationship between MHJ and NJ, it's a lot different from the usual corporate, professional relationship and that's why NJ are obviously on MHJ's side
Bang Si Hyuk and HYBE don't care about NJ, it's weird finding out there are ZERO NJ shorts on the HYBE official YT, though there shorts for every other group. He has no pictures with the members or any quotes of anything positive to say about them, this massively successful group that everyone loves. A stark contrast to his relationship with LSF.
Whatever you think about MHJ, it's obvious Bang has no love for the group. He doesn't get to be the genius creator of the NJ sensation, he can only say he hired the right person. If they're left at HYBE, they're going to be put in the dungeon.
He doesn't love the group, however he treats them like queens, he pays them millionaire sums a year, he gets them luxury brands to promote, he lets them have the best places to live, it's pathetic how stupid fans like you victimize these girls when I doubt that a rookie group she has better treatment than these girls, what's more, she gave her CEO the possibility of working independently under an exclusive label for them and not being just another sorce music group, it's incredible how you can see the lies that this woman invents
Love the format and info, but I think the jokes in between is slowing the video down. I find myself skipping 5 seconds ahead... Keep them but keep them brief?
👍
I be honest here. MHJ & Hybe are both not exactly in the right here. I guess the explosive quick rise of hybe means the leadership hierachy and cross brands cooperation is still in infancy. With this drama it is in shambles
The fight isn’t over New Jeans it’s about money, power and control. Ador’s CEO couched it as her and New Jeans against the big bad corp HYBE (in that classic narcissistic, manipulative press conference) when it’s really about her wanting complete control over New Jeans and Ador. More importantly it is about her wanting to be the CEO of a major brand on par with HYBE. When HYBE didn’t bend the knee and give her what she wanted because well…contracts which she willingly signed and got handsomely compensated she attempted a coup with outside investors. Only people who are going to suffer in the end is New Jeans because well you know, she loves them like a mother. 🙄
Brilliant explanation..the love them like a mother is chef kiss
The Stan from Hybe are funny. The woman held a press conference to defend herself from the witch hunt they have against her without having found her guilty of anything.
Completely agree with you
@@helios1191She is the witch, she bewitches all of you with her crocodile tears
It seems like a lot of people haven't watched the conference...
I hope people watch the conference from beginning to end and then talk about it.
Articles distributed by sites with messy translations like allkpop focus only on what they find provocative during the two-hour discussion.
Most Koreans who watched the conference did so without any bias,
as many of them didn't even know who Min Hee-jin was.
Despite differing opinions on Min Hee-jin's somewhat intense tone, if you delve into the content of her words,
you'll see that Hybe was consistently countered with evidence and arguments.
This aspect might not be apparent to international audiences. Among those interested in this issue abroad, many are already fans of K-pop and are familiar with Min Hee-jin or Bang Si-hyuk to some extent, and already have preconceived notions about them.
Viewing the issue through such fixed ideas, those who already dislike Min Hee-jin for whatever reason will try to find fault in everything she says or does.
However, when typical Koreans encountered this news, there were likely more people uninterested in K-pop or idols,
and many who had just learned who Min Hee-jin was.
Therefore, they would have viewed the issue without any bias and focused on the content,
regardless of her appearance or tone being standing out and different from norm. (Even though that is how she dress even on other interviews and award shows)
Sometimes when you hear stories from international fans, it seems like they think Koreans live their lives entirely focused on K-pop,
but in reality, there are more people who aren't interested at all. So, there's no infiltration or change in opinions.
Looking back at the Fifty Fifty situation, most international fans supported Fifty Fifty and heavily criticized the CEO.
Most Koreans sided with the CEO. At that time, most Koreans didn't know who Fifty Fifty was, and they didn't know the CEO either.
They just found the CEO's story more credible and truthful when they heard from two people.
The difference in perspective between international fans and ordinary Koreans stems from several factors:
the inability to understand the language, the slower access to news, and the mistranslation or deliberate sensationalization of news by companies translating these articles,
resulting in international fans not receiving the accurate news.
Koreans typically encounter news about Min Hee-jin or FiftyFifty-related news about once an hour,
and these news pieces are often presented neutrally without taking sides.
Additionally, many Korean RUclipsrs neutrally analyze both sides of the argument and explain the correct and incorrect points,
allowing the public to make their own decisions based on the content. Because to most of them or general public, it is not that important since they are not fandom of any group.
It is interesting story and something to talk about, that is it.
However, international fans often encounter media that leans heavily towards one side, especially outlets like allkpop or Koreanboo.
Therefore, international fans frequently fail to access accurate information due to the influence of media.
For instance, the word 'bad' in English can have both positive and negative meanings, but when Koreans hear it, they often interpret it negatively.
Similarly, in Korean, translating words directly into English can result in distorted meanings, leading to misunderstandings and misconceptions.
Min Hee-jin didn't selectively show KakaoTalk messages to prove only what she wanted,
and at least she appeared more truthful than Hybe's official stance.
Korean lawyers and people in the entertainment industry are not fools; they are very smart people.
Most lawyers or marketing experts also think Min Hee-jin seems truthful, but they believe Hybe will prevail. Because they have 80% of share, and end of the day Big companies usually win.
But culturally, Min hee jin wins, because she talked about a lot of dark Side of Kpop general public did not know about, and now they knows. And trying to fix it.
From a neutral standpoint, it's not even important who wins.
It might be important to fans, but to the general public, whether this issue is positive or negative for K-pop as a whole matters.
It might be negative for Hybe, but when viewed in the context of the entire K-pop industry, it brings to the surface issues that have been swept under the rug for so long.
Min Hee-jin mentioned issues like photo cards and forced fan meetings (how it is hard for artists, fans, because of greed of companies) during this conference.
She also talked about industry-wide problems in the K-pop industry.
Why don't they talk about these issues? While focusing on Min Hee-jin's appearance and tone, no one properly translates and spreads the essence of the content.
By bringing up these issues, Min Hee-jin ultimately made Koreans who don't know much about K-pop realize that such problems exist.
Issues like forcing CD purchases randomly and the lack of uniqueness maintained by each label, even though innovative marketing methods like NewJeans have been utilized,
leading to the homogenization of the entire K-pop style...
It's not just an issue of illit copying; in the past, groups from the Big 3 companies all had the same style of music and fashion, leading to the uniformity of the entire K-pop scene.
If you're a multi-label, each one should be different. When one group succeeds, its style becomes a trend, and everyone starts following it.
However, leading that from the same company is wrong, and it negatively affects not just NewJeans and Illit but the entire K-pop culture.
That's why efforts are being made to change it.
International fans seems to be more focussed on min hee jin and hybe, who is right or wrong. When Koreans talk about something else, more of problems in Kpop and how to fix it.
Thank you! I really liked what you wrote. I agree with you.
But I want to add:
It's not just about the money, and it's not just about the future of K-pop. If Min Hee Jin loses to these hucksters, people's sense of justice will suffer. And this leaves a difficult impression and for many it is more important than money.
Yes, bc korean doesn't give a shit abt this whole thing when hybe first published the situation. They didn't come out and has someone talking on a press conference explain everything. They just published a paper thru online. Now that the news didn't boardcast it either. And now when she had press con with all these news reporters in a room live streaming on one pf the biggest sk tv channel. And ppl tuned in bc it on the news. And they just found out abt all of this thru her only perspective, which is look like an employee being abusive from the mother company. Of everyone gonna side with her. But kpop fans in general been following this issue since the beginning. They been there since the first statement from hybe any mhj was published. So they have more context on this situation. With more knowledge abt this whole thing with also non-bias pov, I believe most ppl know how this is going. The korean side with her bc they feel sympathy to her from seeing the press conference and she did do everything to paint hybe as a villain of the story. But do they actually know abt the whole situation??? Have they ever do a research abt it? Or just tuned in the news when she did a press con, heard her one-side story and start believing her from that alone? I doubt that they actually been following or maybe even use that logical thinking skills for this whole situation for once, rather than just seeing some woman dress poorly talk crying abt everything that make her look like a victim on this story and feel sympathy and side with her at the end. If that so, then I got nothing to say than let's wait and see what the judge would say when she standing there in the court in the next few weeks😗😗😗
You wrote so much yet you couldn't spell hybe properly.
@@MissAdalia1991 I didn't even realize I had misspelled it. Thanks for letting me know. As long as the content is understood, that's what really matters.
@@MissAdalia1991 I didn't even realize I had misspelled it. Thanks for letting me know. As long as the content is understood, that's what matters.
If min hee jin leave Ador, NewJeans will slowly disband
NAJAIJUEJURNISMIXMIXMX NEWJEANS IS MY LIFE.
U think? Bc they don't wanna work in hybe without her. Do u think they're that stupid to let go of their one of a life time chance for a woman??? Do u really think they gon do allat for her?? 😭😭😭
Hybe is not even promoting NJ. So yeah. Also see what they did you Girlfriend. Their concept suddenly changed for a sweet girl next door then to a witch when Hybe was involved. Also, they treated their glass bead so preciously and cracked it once they turned in a witch. No needed to so that.
@@Joajoa17 💀💀💀 another can't-move-on buddy💀💀💀
@@l._.-._.l Hybe doesn't like NJ, it is obvious. They already have NJ 2.0. Would that petty man care about his adopted children (NJ) or his own children (NJ2.0)?
Min Heejin's media play is crazy😂😂😂😂😂😂
Hybe is a really shady company especially when they let scooter Braun in who supports genocide. Yes lessarafim debut has so limelight and new jeans come out of nowhere
Not copies but continue the storyline siri concept. Its hybe branding style. Same to yg sm also jyp.
Yeah, like all companies with Israel supporters are now shady. LOL, you are a clown
Oh wow. I came here thinking that this video will be objective and will at least narrate the facts from BOTH parties.
What a completely biased way of "explaining" things
Did I not explain things?
Don't expect objectivity, this guy is a fan of this woman, he's not even a fan of new jeans.
@@pao94 right. Speaking of been objective and making your own assumptions 👍
Man this is so great. 5/24 is gonna be huge for this industry.
No babes, she had a plan she market those girls to BTS Fandom, every post MHJ did on twt about her girls she tag BTS and army then the mv was uploaded to Hybe RUclips channel that has over 70 million subscribers of BTS fans.. Onces that mv drop everything one got a notification..
I was getting tired of her on twt and her tagging, I mute her on twt..
I was gonna say that I’m army and I heard a lot about New Jeans ahead of time.
Explains why they got so massive then bc even tho yes I enjoyed their music I was shocked how huge it got so quickly
Mhj isn't even on twitter what 💀
And every hybe group mv is uploaded on hybe channel
This is the best Kdrama Korea ever produced. Better than Queen of Tears lol
If a company HIRES and PAYS you to create something, that creation belongs to the company. This is absolutely obvious. Also, she isn't a creative artist. She's a business woman, specialized in branding. She doesn't create things. She guides and supervises the creation and marketing. The songs aren't hers, the design isn't hers, the fashion style isn't hers, the choreographies aren't hers, the video screenwriting and art aren't hers. Other people did that.
She's NewJeans creativee director, AR and produces for them... the music producers 250 and FRNK were brought in by her as well as a lot of the staff that work in ADOR. That woman as a lot of influence and credibility for NewJeans brand and what they put out.
@@wispymango Ador was established by HYBE lol. HYBE owns over 80% of Ador, which means MHJ works for HYBE
@@jakafe1188 yeah we all know that but it doesnt change the fact that she brought in her a lot of own people to create NewJeans
But she doesn't pay them, hybe does it
@@wispymango she was hired to do that. It was her job. Hybe hired her and paid her and paid for the whole project. So, her creation belongs to Hybe.
In the same line as Hybe having a hard time to win over MHJ in court; she would also not win over any plagiarism claim too. She'll more than likely leave losing NJ until their contracts are over (if the girls chose to side if her later on)
I feel like Min was trying to negotiate a better contract because new jeans was very popular right out the gate. She wanted 30 times it's worth and HYBE was not willing to do that give her $300 million dollars. My thought is they're all under one company they could have been able to settle this if she felt BELIFT/ ILLIT was copying.
Companies who have subsidiaries they pretty much copy each other cuz they're under one roof.
I don't know whose side I'm on but I know if I own a company and I gave a person a good job and they did it well and they were negotiating with her to give her more money and she was too greedy well so be it. It's more money than she she was ever offered. And then to find out she was trying to steal part of your company no way.
the lawyer was CONCERNED 😭😂😂 13:27
You have to watch the press conference. He made that face because she wanted to reveal details of her contract, and the lawyer told her not to. It's funny how a single out of context image can create a whole narrative.
HYBE gave proof to the police and this will go to court, so let’s see what evidence HYBE has. They found evidence and it’s no joke.
So far there hasn't been any solid proof of anything so I'm looking forward to something
MHJ was doing alot of great work and HYBE was copying how MHJ does her magic. now that they figured why she is so popular and successful, they didn't need ehr anymore. if want to know everything, you have to know the contract between them, it will tell you everything. the time is coming for HYBE to pay her a HUGE amount of $$$, but they never intent to pay her HUGE amount, but if they fire her due to technicality they only have to pay her like 0.5% of the amount so...which is why HYBE is trying to put a label on her character. if you follow the Korean news, it is obvious who is winning and who is at fault. US media is doing lots of media play for HYBE as they own record companies in the US as well. now there is an English version of MHJ press conference for English speakers, i recommend everyone go check it out. imo, HYBE has become a $$$ making machine ( greed ) well know it will catch up to you someday and i think that someday has come. one thing that really creeps me out is the many of HYBE vids have cult or satanic symbols and hand gestures.
That press conference was unhinged. MHJ did not come up with an original concept. If you want to look something up, look up TLC and Aliyyah then tell me what magic she worked
Mhj copied as well
Please cover the story that "NJ will have a hiatus around 1 year after MHJ left Adore" It's from HYBE's HQ CEO saying. (A gap of one year effectively means the end of the Kpop girl's idol market.) Who is NJ's side NOW?
Not one year , it's more than a year ( 18 months)
Its funny that what she wore that day sold out online.
I can tell people will be creating a lot of memes
I THINK PART 2 WILL BE LIKE A MISSING PUZZLE...EVERYTHING WOULD MAKE SENSE NOW
If nj really with mhj, if i were hive i would let mhj and nj to leave the hive after paying the fines. Its too much drama. And its not worth it. Hive can just create new gg. And in the next comeback of illit they change their concept then all the drama mhj stops there. Right because thats all her statement right? The “copying of nj and mistreatments” then leave.
Min Heejin brand what now? MHJ came up with "ADOR" because BTS & ARMY branding is a door. It was popularized by BTS with HYYH and then Magic Shop in LoveYourself series. She the took another most popular thing which was the bunny specifically known for Jungkook and used that icon. A bunch of these things a in their mvs and more to attract ARMY. She is clever in making it not exactly alike, but any veteran ARMY cab see the alignment
BTS fans being delusional as usual, you know not everything revolves around BTS right?
Times were better when it was just Bighit
Tell MHJ to stop all this propaganda… she will never win. She should be grateful atleast that Hybe given her all money and power, and the growth she needs in her career.
I disagree, just bc investors give money does not mean they make a company successful. It takes more than just money to create something well
Bruh
Where is Part 2?? By the way some people still didn't know who is Min Hee Jin, they thought that She doesn't have connections or well known outside K-pop Industry.
Coming soon!
I don't like min heejin but illit copying newjeans is so obvious and back when they started teasing the debut, everyone was saying that. Yes, min heejin or newjeans don't own y2k. But the similarities are undeniable and before min heejin went public with this, everyone knew that and would agree to that.
Exaxtly, the dirst time i heard magnetic, i thought of new jeans. In lucky girl syndrome's mv, they made one of the girls look like hanni. Illit looks like a knockoff newjeans and all the girls deserve better than that.
Nahhhh, y'all would say anything similar to nj is copy. Not everything orbit around u, yk. Learn to study concept first b4 using only feeling to judge smth u don't truly know👌👌👌
Than do u think ILLIT copied new jeans by hair and Makeup like ador said ?? I don’t believe that they were copied but I hope people aren’t dumb enough to think makeup and hair was copied cuz makeup and hair were basic on both sides and not a valid point
What would be the best/worst case scenario for NJ?
Worse case - Fifty-fifty but even more dept💀💀💀
Best case - still be under hybe working with the same ppl who they've been working with since the beginning 250, shin wooseok, etc. just without mhj🤷🤷♀️
@@l._.-._.l what is this 250 ? Could you explain
@@user1234-ol7mz u don't know 250? R u bunnies or not? Maybe not, ig. So 250 is the producer behind those nj songs since debut. U could said he's the house producer of ador in a way👍👍
@@user1234-ol7mz he’s a music producer and 250 is his stage name
@@user1234-ol7mzhe produced a lot of nj’s songs (Ditto, Hype Boy, OMG, etc.)
I need the part 2 because the conspiracy theories are nuts.
Coming soon!
This video seems a bit biased towards Min Heejin's favor. There's also a profound lack of discussion on how many different fandoms have been roped into this mess because of name drops and people getting confused over ethics and business. It's gotten to the point where many groups have been roped into severe hate trains, especially HYBE groups specifically LSF. Newjeans and Illit. It is a whole dumpster fire where people are trying to boycott NewJeans because they think it will somehow help what's going on.
There's a severe amount of misinformation and victim blaming and tomato throwing and has made the fandom space even more toxic than it usually is. Even ARMYs have been roped in and have suddenly declared that NJs is the enemy?? Or random bunnies who think Min Heejin can do no evil??
Agreed. A lot of points missed and completely brushed over the fact that Min Hee Jin is diverting attention away from the very serious crimes she's accused of using innocent groups--specifically iLLit, Le Sserafim, and BTS. She's even been accused of giving away personal information (including health records) of groups to outside sources which is a HUGE breach of trust/contract not to mention disgusting on a moral level.
Agree he was biased to heejin. In my opinion both heejin and HYBE aren’t innocent. And I feel like heejins claims to ILLIT copying them, most aren’t valid. Like hair, makeup, photoshoots?? If this went to court about ILLIT copying new jeans I don’t think it would be successful for her
I think he's biased cause SK is on Min Heejin's side
This. I felt the same. The cult and stuff is media play by MHJ to try and hide the facts of her misdeeds such as the renegotiating of contracts, put options, asking 200 million in share payment. Taking all the trainees from source music leaving them an “empty shell”. Etc etc
A lot of what you mentioned will be covered in Part 2
First, congrats on not jumping the gun and took your time for some facts to come through before covering this. The outline that has emerged thus far isn't even that complicated: HYBE's cannibalization of K-pop has kicked into a crazy brazen gear, now Bang is eating his own children, but trying to project his total lack of ethics onto someone 1000 times smaller. Domestic media may debate over moral issues, fandoms may fear K-pop being eaten alive by The Hype Entourage with the likes of Scooter Braun on board, but top investors will only notice Bang's gluttony and desperation. For K-pop dabblers like me, I can only feel sorry for every artist and song that the world don't get to hear, because of the insatiable appetite of a few people.
Anywayz yours a relatively subtle and balanced take. I look forward to your part 2!
Why are there alot of streer vendor analysts out there?
Talking abt not jumping the gun but all u saying is blaming hybe. Just say u hate them and leave. It's okay😭😭😭
It’s not just HYBE. Min heejin is also not innocent at all. First she’s a creep. Second shes thinking ILLIT copied new jeans but her proof wasn’t valid enough… etc
Your hatred is showing nothing you said is said because u care about right and wrong. You are just being hateful towards a company and it is okay to admit, you ain't fooling anyone here
@@queenhiyyih2759MHJ created the same concept for the audition of new jeans like how is it not clear enough
I’m siding with Min Heejin. I’ve dealt with corporate leaders in the past. Sh*t, one of my best buddies owns his own corporation…and I can relate to how he wants to run his daily operations and have control over his business and financial affairs.
So if MHJ is responsible for the success of NewJeans, let her buyout the remainder of her contract (or to terminate her contract). I’m sure she can find a lender to provide the money.
They will terminate her contract for sure
And then why didn't she do it alone, why didn't she use her own contacts and her own money to form a group like new jeans because she didn't form it without the help of hybe, it's because she obviously can't, if that had been the case this group would have had a medium success in Korea, but it would never have had international success without hybe, that is the reality that this woman's fans do not want to understand
She has the right to sell her shares but don't forget that HYBE sold shares at a discount price and she won't sell her shares (since her plan was to buy at least 50.1% shares of ador) but her searching for investors and potential future shareholders and not telling Bang PD about it is shady.
Nathan, you're missing an important part. It wasn't the plan to debut New Jeans without PR. It's that they didn't have the support to do so when Hybe made Le Serrafim be Hybe's first girl group instead of New Jeans even though they were set to debut. It's the reason why she was able to get New Jean's parent's support since their initial debut was postponed due to LS.
Also a lot of this information came out of the press conference. How could you reference the press conference without going through what she said?
Well, that's just one of her accuses. So she want the title first gg from hybe to be her group instead??? How greedy do u want? She never said anything until now. They been picking trainee to form a group since 2019-2020. Back then when iz*one still wasn't disbanded. What was she doing all those year??? She had so much time to debut a group b4 lsf was formed. Why didn't she??? U telling me is that hybe fault also??? 🤨🤨🤨
@@l._.-._.l Damn brilliant reply. The MHJ team just relentlessly blames this toxic vixen’s behaviour on Hybe. Their language and thought processes sound like they’re really young and impressionable.
It was Heeins idea to not pre promote and come boom! out. Stop blaming stuff on Hybe, they are not a label, it's ADOR that did all the decisions, that literally why she demanded a new label, because she wanted to make these decisions independently.
@@skarbuskreska Thank you! These kids are just blindly following this twisted vixen. The damage she has done to her own industry is enormous.
The reason they debuted Le Sserafim first is because that was always the plan. Why was MHJ hired? To be the creative director for the first GG in Hybe THROUGH SOURCE MUSIC. Hybe had recently acquired Source Music and needed a new group to start bringing in revenue because Source Music was not doing well financially. That's why all of the trainees were from Source Music and Source Music was paying for everything. It was MHJ who wanted to get further and further away from what she was hired to do. She said herself in her press conference, she didn't want to work with Sakura or Chaewon who were brought in by Source Music to be in the group. Hybe/Source Music could have said "Too bad. We want these girls in the group", or they could've fired her, or she could've quit. But what actually happened was Hybe listened to her opinions and GAVE HER HER OWN LABEL! She was able to pick all of the members (from Source Music trainees) and had full creative control while HYBE paid for everything. Then they gave her 18% of the company. Quite the career ascent for someone who was just hired to be a creative director. But now that she has her own label with New Jeans, SOURCE MUSIC STILL NEEDS A GG (you know, what she was actually hired to do). So they put together Le Sserafim and now have two groups to debut and now have a scheduling conflict. It's not a surprise to me that they debuted Le Sserafim first because that was always the plan. AFTER EVERYTHING MHJ GOT IN ALL OF THIS, a mild inconvenience of postponing their debut isn't something worth complaining about.
She repeatedly admitted during her presser & later interviews that she spoke to outside investors, advisors & her shaman friend about Njs & HYBE. THAT is why her attorney tried to shut her up because she was admitting she violated her nda, employment contract, fiduciary duty’s, & violated the law. Regardless of the other evidence HYBE has, those are admissions. HYBE flipped one if the o/ former sm employees on the board who also admitted to speaking to advisors. They are all losing their jobs & frankly all the staff at ador should be culled & njs rolled into Source (where they were supposed to debut a way). If njs doesn’t want that they can break their contract, pay out the remaining 5-6 years & any penalties & leave all the njs ip w/ HYBE. I can’t believe you of all people are buying her horrible media play. Very disappointed. Will no longer watch your videos
lol u if u watched it u would clearly know he’s presenting both sides and it’s up to us as the audience to choose what side or not choose bc both are wrong it’s just MHJ is more wrong bc she has more at stake then Hybe does.
Sadge
*Let this play in court and support all the groups Equally just to prove a point that YOU nor the Groups ARE THE PROBLEM.*
NewJeans will be weaker if MHJ is forced out, but they'll still be strong. HYBE is running Le Sserafim, ILLIT, and NewJeans pretty much some of the biggest names right now.
Yeah, of course they’ll be fine and do well and forget the atrocious little vixen after a while.
Interestingly from a business perspective, Le Sserafim and New Jeans have very different results. In 2023, Ador made 20 million in profit while Source Music only made 9 million in profit. My guess is that Ador (New Jeans) have more partnership contracts. For a 3rd comparison, Big Hit (BTS, TXT) made 109 million in profit last year. Of all Hybe's labels, Big Hit is the most profitable and Ador is the 2nd most profitable.
You're wrong
@@Candycookies-rv9df No You’re wrong! 🤔
she didn't say illit copied newjeans. what she said was their company followed their promotion road map footprint to exact.
HYBE has not come out with one solid evidence, just talk, why ? if you have so much evidence, why not show it ?
MHJ FIGHTING !!!!!!!!!!!!!!!!!
Yes, I am looking for anything that HYBE has found but so far nothing yet
Because they are smart enough to let MHJ keep flapping her gums and bury herself.
You didn't address how BTS's enlistment announcement affected how NJ were received.
One thing that MHJ was not a part of: the music. She's not a songwriter, she's not a producer, she didn't contribute to the music at all. You know why their concepts became popular...they had good songs. That's why I think they'll be fine without MHJ if she is removed.
Yeah, as long as they are able to keep the same producing team especially and maintain their creative direction as much as possible they should be ok. I’m more concerned though about the members themselves because, although things are still ongoing, I recall seeing reports detailing that Hybe were unable to get into contact with New Jeans’ parents through their representatives, and MHJ/ some reported claims from Hybe framed things as if their parents had some degree of knowledge on the decision to try to separate ador and potentially supported one of the “escape plans” involving the termination of their contracts. If the court sides with Hybe (which seems likely), I’m slightly unsure on how things will settle if this was deemed true and they still support that decision.
@@olivw9303 I have heard that the parents weren't answering Hybe's calls, I haven't heard that they knew about any contract termination plans. But I think that the parents should open up communication with Hybe. It gives the parents opportunity to air out any grievances they have and gives them the opportunity to hear directly from a Hybe representative. At least give them the opportunity to talk about what's going on privately. If the parents don't like what they hear, at least they can say they tried. But by not answering the calls and not allowing the opportunity to communicate sounds pretty childish to me. It reminds me of the Fifty Fifty situation
@@caseyfranks371 I agree with this, and we all saw how the situation with fifty fifty turned out. Hopefully things will end with the best possible outcome for the girls, and all the other groups who are being unfairly targeted/slandered as collateral will get peace.
@@caseyfranks371their parents probably only believe heejin in this controversy which honestly isn’t so good bc she’s sketchy af. But so is HYBE. But ur right that should probably open up communication since hopefully HYBE will help them with their worries
No. KPopers are more of visual and vocal more than anything.
It's crazy that I agree with your opinion but you can't just slap "explained" on the video title and be this biased towards one side
I didn’t watch the video yet but can you tell me which side he bias towards?
@@israelrenfro5148 Well, for sure not towards Hybe or BTS... 🤷♀️
@@Sherluck93 Who give a shit about BTS. This drama is between Ador and Hybe. BTS, NJ, Illit,... are just pawns
Well I explained it and shared my logical conclusion as well and if that makes it seem like I’m one sided then it might be
@@Sherluck93I didn’t mention BTS once in my video
wow i’m sorry but this video comes off so biased. you said “i’m just reporting the news” but had no issue putting in your opinions. ridiculous. i should have known you fell off when you started praising jaden jeong too. orbits were right about you. unsubscribing!
Oh no!
@@InternetsNathan ohh ha ha you think you’re so funny. go ahead and keep praising a narcissist who fetishizes minors
@@InternetsNathanoh haha you think you’re so funny but go ahead and keep praising a manipulator who is not innocent in the slightest and has a weird obsession with young girls
Bye.
@@helios1191 your mom
HYBE isn’t a music label. Or an entertainment company. HYBE is more like Kakao, than it is like SM or JYP or YG. Why would HYBE have any creative control over any of their labels?
They appoint those who will lead in those creative control and have ultimate control and decision making if they want
@@InternetsNathan Genuine question: So do you think Kakao has creative control over SM, IST, Starship, EDAM, Bluedot, High Up, and Antenna?
@@InternetsNathan One more thing: Ador is the only label that’s created from scratch other than Be Lift. But Ador is the only one created specifically for a person. Be Lift is a label created as a joint venture of two companies. I know you already know all this but I merely want to point out to illustrate a point.
As such, each company which joined HYBE has a preexisting leadership team. Each of these leadership teams direct their own creative direction, such as whether to do a promo, when, whether to do a teaser, what kind, whether to do photo cards, what kind of alum or poster, etc. Resources to execute these are from their parent company, HYBE.
This is the incentive for smaller pre existing labels to join a bigger conglomerate such as HYBE and Kakao. In HYBE’s case, a lot of them was independently owned by friends of the founder of HYBE.
While in Kakao’s case the acquisitions are less friendly.
Supports such as money, staff, material, and labour, among others which I won’t list since I think you get the idea, are obtained from each of their parent companies.
Such as Kakao and HYBE, whose business encompasses A LOT MORE than kpop.
If such control had been asserted towards Ador, I doubt they (and when I say “they” I know most kpop fans only think of Bang SH) would let her use the “This record surpasses BTS mega hit song Dynamite” phrase for 75 times in one press release alone.
That’s just my thought.
@@HailToTheMeep In this case each of those labels you mentioned have creative control. However, to bring the conversation back to the topic at hand much like HYBE, Kakao could motion to remove someone in a leadership or creative position to appoint someone else so…
@@InternetsNathan Right. I just added a comment to share my thoughts. I am merely asking the question: If a huge conglomerate with a large variety of businesses to manage financially, would be inclined to meddle in such smaller scale operations such as a creative direction of a label. And if so what would the financial invectives be. Because no conglomerate would spent time tweaking creative outputs without any financial reasons.
Thanks for the response.
Been enjoying your content since I found BTS, was researching about them during the pandemic, and became more curious about kpop which by then had changed a lot from how it sounded during the 2nd gen, so was more interesting to me.
I swear if youre going to make a part 2 centered around that dumb allkpop thread I need you to reconsider how you go w talking about it. If the point is anything other than it being a deliberate hate train to character assassinate the mentioned artists (w no basis at all) then, you're just fueling the atrocious hate that these hybe artists are getting rn (sp bts) (bts that do not have a control of the situation as theyre in the military rn)
Edit: Know your audiences, realize that wtv youre about to say, how you say it and why youre saying it is going to be spread/interpret their own way by/to the public. Most of the viewers of these kind of commentary vids won't even bother double checking or digging deeper into what happens next. Please be aware. These artists get enough hate and false accusations already. Even armys (a huge fandom) is overwhelmed and visibly malding by it all.
I completely understand and I am reporting what is out there in a comprehensive video with an outlook on what makes the most sense
@@InternetsNathan Ok as long as you understand
Hybe has no intention of helping Newjeans, he does not want to let Newjeans free, what Hybe wants is to make life impossible and disappear the group. all the millions of fans around the world have to support Newjeans and make Hybe pay.
MHJ is doing a good job of destroying NJ all on her own. She is a narcissist.
Girl, you are too emotional to be rational now. Check your facts before speaking. What MHJ tried to do is more damaging than you think. She is hiding behind NJ like an innocent little 😺 when she is screwing them over. It is stupid to go behind a company that Owen 80 percent and try to find investors and go solo. Dude that plan is great for drama but not real life. Her plan is stupid and dangerous. If you are a fan Just concentrate on streaming NJ song and wait till everything settles down because there is a board meeting on May 30th. Let's wish better for NJ because MHJ may put them on the blacklist of the industry because she is too greedy to see what is best for the girls. She should have worked with Hybe and waited till their contract expired and created her own company. What a stupid woman.
I don't see anything worng in changing creative direction. It happens all the time.
BTS did it in every album.
I wonder if there's more of a story behind NJ and LSF getting video game promos at the same time but getting songs that objectively seem better suited to the opposite group (Gods vs Perfect Night). For the record, everything worked out just fine, but if we knew about this drama it would have been an interesting wrinkle in the conversation.
Now that's a reach.Get over it💀💀💀
@@l._.-._.l spoiler alert : this has nothing on the shaman/witchcraft/cult arc. The insanity of this situation may be too much for your heart. Take care of yourself.
@@MsJackieJack Lmao there is nothing abt that from the beginning. Everything is business here. We all know those r media play from both sides 💀💀💀
@@l._.-._.l Why are you replying? Get over it. 💀💀💀
@@MsJackieJack Lmao what??? Why am I replying? Girl.... This is comment section. Everybody has the right to speak💀💀💀
New jean will be empty video cassettes cover if min hee Jin the architect is not with them heck like other industries it will be like starwars without George Lucas and we all know what happens there… there is content but no in-depth real story behind like matrix 4 I really for K-pop it will happens for better for K-pop because K-pop is now belong to everyone in the world to enjoy and feel comfort from all the bad thing in the world. I really hope everything would get better
LOL I like your buffet analogy. The whole thing just feel like one vicious little big man on a vengeance path. Bang PD is obviously obsessed with Lee Sooman's legacy, so obsessed he would plot to buy them or license them just to devour, digest, spit them out and destroy everything that is good about SM. Then he'll go whatever good music/artists that YG and JYP have.
Tf r u on abt??? 💀💀💀
But i think there is a fact check needed, bc NJ couldnt promote. Hybe saids it.
I hope the NJ members stay strong!
😭😭
Make A Part 2😂😅
This was not as thoroughly done. MHj discussed so much more that what you mentioned. LSM didn't want to debut the new jeans members. He wanted someone to takedown aespa and ive so he started le seraffim and recruited already well known members. MHJ fought for the debut of NJ members that's why they debuted back to back. LSM send sarcastic messages like "are you happy now?" when NJ did well. He's not happy that someone else did better than him. So he went out of his way to make another group that's exact same copy as NJ. That's what started this all. They want MHJ to cease and desist with the plagiariasm complaints so they're kicking her out.
I’m making a Part 2 to explain on more detail
I feel like min heejins career might be over, but especially with new jeans , their concept from the start was so well done that It’d be a loss for the industry to lose her, if it did majorly come from her conception
Yeah sadly I think that’s how this unfolds
Actually, New jeans is thriving. Public opinion regarding this has shifted to MHJ side in Korea. That is what's most important about all of this. MHJ has never looked better.
SHE COPIE A JAPONESE GIRL GROUP AND THIS GIRL GROUPS THEY ALL LOOKS ALIKES
MHJ THE CREATIVE GENIUS is obsessed with intriguing concepts.
ETA has reference to the terrorist group named ETA. Now inactive ETA was run by Micheal.
Cookie is bout female breasts.
There are some 18+ scenes In cool with you
In the past, MHJ once posted her wall decor. There were photos of the child actresses who worked in famous 18+ movies. These movies are based on sexu....zating minor, ped0phila.
Doesn't mean all those allegations abt her ain't ture. Now that hybe already repported her. The only way to find out and reveal everything is on the court 🤷🤷♀️
Hybe wants to replace New Jeans through ILit. Not Fair. They copy everything.
Whatever the drama is, the adult shouldn't involved the kids or even mentioning the groups name.. don't they ever think how awkward the relationship between the groups would be? Not mentioning hates from respective fandom...
People live two-faced lives. This saga coming out this year is going to be an open eye for everyone and the music industry worldwide. No one can predict the future of NEW JEANS unless all of us are God the almighty or Sharman for those who think so. If the case is already in the hands of the law, let's wait and see who was right and who was wrong. Then, from there, we can judge. I know NJs won't disband, but MHJ is a 50/50% of her career as she is the one who who brought it to the public either for her gain or allegenation on hybe's reputation. But I can tell one has to go to jail.
What took you so long to make this.
Uh, I have to make the video lol
FIRST!!
4:12 LOLLLL
honestly neither proved fit to manage new jeans. i hope they will leave ador and hybe and be somewhere they'll be appreciated and protected.
Who'll take them then??? 🤔🤔🤔
@@l._.-._.l you'll see soon.
@@alinsofan501 i think i already see it😗😗
If getting mistreated by Hybe means not getting sent to coachella unprepared, then NewJeans is pretty fortunate.
I support Min Hee Jin and Newjeans ❤
I only support new jeans because they are with HYBE
@@swisscheese2705 lol that's stupid
If I’m not mistaken Min Hee Jin hasn’t turned over her laptop. Sorry but you make it all sound like a joke.
So Hybe can plant fabricated "evidence" on it ie lies.
@@johnjackson3735 truth!
HYBE has been facing so many scandals of plagiarism/copying from style, concepts even mere fandom names esp in the 4 months. To me this lack of internal creativity and vetting just topped everything. I support MJN a lot because it takes a lot to collect put together and create or modify something in artistic way that is appealing to whole mass.. HYBE has become lazy in creativity and the low quality is becoming more& more clear. HYBE is becoming bolder in it response to poor behaviors " like who are you to challenge me, IAM HYBE". Does it not surprise everyone SM /JYP that have many groups, all have distinct colors, you can tell the difference this is SUJU, GG, SHINEE, EXO NCT or this is TWICE and this ITZY. HYBE needs to learn more and get over its obsession in destroying SM.
THIS!⬆🎯 HYBE is Bang Sihyuk and BSH is HYBE. Other labels may have their anti-artist sins but Hybe is something else. It's not that HYBE "has become lazy" but they are normalizing CHEAP, LAZY, EMPTY works, because Bang PD is not a creative man, he is a pure money man pretending to be a creative. HYBE doesn't care about music, or Kpop, or any pop music. Bang and pals just coypasta their way to the bank. Belift is 100% HYBE owned, and so far they have plagiarized two western indie artists, got their MASSIVE Hybe fandoms to bully and silence the victims, and use cheap lazy ai in ILLIT promo. Cheap, because nothing they make is meant to last a season.
Everyone, including non-SHINee fans wondered out loud, why was a HYBE soloist covering Taemin's brand new VERY PERSONAL title song Guilty at GDA - when Taemin, who wanted to perform the song at GDA, was blocked from the event? Even worse, Big Hit casually appropriated Guilty, by willfully omitting Taemin's name in every video title uploaded to every platform, it took SHINee ifans protest before Hybe added Taemin's credit to the video. It was clearly an attempt to hijack Taemin's magnum opus. There is no precedence of a personal title song being robbed like that, in Kpop, or in US pop. NONE.
HYBE now buy/grab whatever it wants from SM. The thing is, if HYBE could stab Taemin's heart in broad daylight, if a HYBE idol could eat Taemin's soul alive, nobody else stand a chance. Everyone kinda sensed that horrifying reality, but couldn't put it to words. So they just blame SM. But it was just HYBE eating Kpop's Ace of Aces for lunch. At least now we can see the entire view. I'm glad Korean citizens are calling for anti-trust/ anti-monopoly probe on HYBE the BULLY LEECH.
@@beyondfans-rw1sqmf yappin' 💀💀💀
She's obsessed with intriguing concepts.
Cookie is about rachel and Samantha
ETA has a reference to the T£rr0ri$t group named ETA, The person named Michelle was the leader of this group and you can clearly see his name in MVs and teasers.
Not only that they even released MV on the same date on which one of the attacks that happened in Spain
There are some nude scenes in cool with you and these barely adult members were forced to watch that, if not directly then indirectly
In the past she posted photos of her wall decor. There were photos of child actresses who worked in famous 18+ movies. Movies were based on p£d0ph!l@
She even had nak£D photos of child actresses.
Danielle's hairstyle was inspired by then child actress Natalie portman's hairstyle in a movie called Leon.
Leon is about a group of people K* word her family and then she joins the group.
What a way to lie bang if hyunk is a producer, he was the producer of many JYP hits of their great artists from the past of that company before forming his own, and this woman does not produce anything, only aesthetic copies of other times and the supposed scandals They are just lies magnified by people like you who are envious of the groups being so successful, so rant all you want here, take out your anger all you want but be honest, admit that it is pure envy
@@beyondfans-rw1sqOr please download your pathetic lies, victimize yourself and cry, it is not hybe's fault that the sm groups are not more successful, it is the fault of the bad management of that company, but you can blame others, you are experts in that
This video was nothing but mhj fan service. Both companies are just weird and suck for exploiting children
Illit and boy next door and now tws are literally exact copy of new jeans.
I thought Illit was MHJ’s group too…. Wow…
I've got a baaaaaad feeling about this
Musically it is due to MHJ but commercially rich is due to Hybe getting their hands on those endorsement deals. Look at illit getting all these public and endorsement when they haven't debut. Plus Hybe literally paid MHJ to do her job. Hence, she could not have done it w/out Hybe. They own 80% after all.
newjeans without minheejin is like another kpop gg out there.
newjeans with minheejin is newjeans.
this is like loona and jaden jeong fr
She's a creative genius and obsessed with intriguing concepts.
Cookie is about rachel and Samantha
ETA has a reference to the T£rr0ri$t group named ETA, The person named Michelle was the leader of this group and you can clearly see his name in MVs and teasers.
Not only that they even released MV on the same date on which one of the attacks that happened in Spain
In the past she posted photos of her wall decor. There were photos of child actresses who worked in famous 18+ movies. Movies were based on p£d0ph!l@
She even had nak£D photos of child actresses.
Danielle's hairstyle was inspired by then child actress Natalie portman's hairstyle in a movie called Leon.
Leon is about a group of people K* word her family and then she joins the group.
If a woman holds a grudge, it will also frost in May and June
It's a famous Korean proverb
I kove new jeans, thaey are different in my eyes with ilit, accusations of copying their dance, then sue. Accusing of copying the concept, then sue. That ceo is dillusional! They dont own any of this, they also copy those moves. Pathetic. Why just let other group to grow, it will be the best way to boost popularity of kpop. You my agrree or not. Let me know
completely unrelated but Nathan looks FINE with that outfit and glasses...👀
horny
Lmao Hybe’s upper management is ran by previous Nexon/NC game CEOs. They treating hardcore fans like Whales, Idols like game apps that can be patched after users (fans) complaint. Sadge.
Saddest thing is No one knows these games companies lolol bc they suck and its pay to win. I guess Fan sign events a Gacha.
STOP EXUSES HER SHE CRAZY
STOP DEFENDING THE BIG BULLY!
lol
Hybe denying the cult allegations is so funny to me, because there is so much proof rn of the contrary 😭
Funny, cause lawsuits are going out for this false rumor of them being in a cult. Even Dahn world came out and denied those rumors as well. But dumb naïve people like you can't accept the truth and still wants to keep spreading these false rumors. Good one though.
Stay tuned for Part 2 👀
There is no proof tho. Yall believe anything u see online. This whole bs started when an article published it as roumour and took a twitter account with one follower as their source.
And for ppl like u to really believe it true is even more funny to me cuz hw tf u believe allat related💀💀💀 If this is one of mhj media play then ig it really works cuz she make someone like u actually believe that is just crazy to me. Like... 💀💀💀
You seriously thought you sounded cool huh? LMAO Dahn world already came out and denied the rumors. HYBE denied the rumors. They are sending out law suits and here's you still believing it!! HAHAHA You must be laughing at yourself. Since it's so funny.
Bang is incompetent. Please ask for his resignation now.
Yeah, he is soincompetent he was able to build the biggest KPOP company from scratch. LOL
@@swisscheese2705 BTS built it, not Bang. Bang went along for the ride. Don't get it twisted.
Why would he resign from the company he built? You sound delusional. MHJ needs to step down and start her own company without the resources of Hybe. She can do her own thing
@@44sgyrl I understand your perspective, but it's essential to consider the complexities of leadership transitions. People resign from companies they've built for various reasons, ranging from personal growth to strategic shifts in the company's direction. Additionally, starting a new venture isn't always straightforward, especially without the support and resources of their previous organization. Instead of rushing to judgment, it's crucial to respect MHJ's decision and support her in her future endeavors, whether within or outside of Hybe.
Totally disagree. NJ needs a new soul. You think MHJ's "cookies" is appropriate for NJ considering the sexual implicatio? Is that the soul you want NJ to have and to continue promoting?
She is merely an employee, but she did purchase shares in Ador. Nothing about it is wrong. Hybe first sold her 10% of the shares at a discount. That was not enough, she said adding that there's a 45% tax. She didn't like that they negotiated and sold her 3.5% shares at a discount, and that the vesting term for the 13.5% shares was shorter than the usual vesting period. AGAIN she asked for more shares because she felt that this wasn't enough. Hybe first denied, but eventually they came to an agreement and sold an additional 4.5% of shares and 2% to her associates. The only catch was that Min Heejin could only use the shares after the standard vesting period of 5 years. simply to be sure she doesn't sell stocks and take off right away. She should have understood that she is only an employee and sticks to limits. those 4.5% of stocks are additional and from the perspectives of other shareholders, it doesn't seem good for Hybe to sell this many shares to just one person. She doesn't have the right to demand additional money just because she brought 335 M won to HYBE. She is not the founder; she is merely an employee.
Poor girls who work so hard. In a patriarchal cesspool. And no, MHJ only took Minji from Hybe.
you forgot kpop moments of 2023