How the Air Max 90 Changed the Sneaker World | Sole Origins

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  • Опубликовано: 28 июл 2024
  • Nike's Air Max line is one of the most important in sneaker history. Among the classics in the longstanding collection is the Air Max 90, a Tinker Hatfield-designed shoe that made its debut in 1990. On the 30th anniversary of this timeless model, Sole Origins takes a look back at its design innovation, global impact, and historic collabs that continue to make the 90 one of today's most exciting sneakers.
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Комментарии • 405

  • @gsneakerson24g-sneak62
    @gsneakerson24g-sneak62 4 года назад +38

    I’ve been a sneakerhead my whole life. Addiction made me lose my collections but I’m 4 years sober now and collecting again. I have had MAJOR air max phases and the AM90 has been a favorite of mine since high school. The AM1 is amazing but the 90 has always been my go to. I always have 90s no matter where I am in life

    • @desertheatkicksgee
      @desertheatkicksgee 4 года назад

      Smoking them blue Ms 30s huh?

    • @gsneakerson24g-sneak62
      @gsneakerson24g-sneak62 4 года назад +4

      PhoenixLogic nah, I’m 33. When I was first starting I was smoking and shooting the real 80s. We got started on those and they were so cheap, like $5-$15 a piece. Then they shot up to a dollar a mg and that is sustainable for only so long so heroin becomes much easier and cheaper to get. Started in a pain clinic in high school because I broke bones in my spine. Those blue 30s wouldn’t touch me, I would have had to do like 6-10 at a time at least three times a day and that’s so much money. I needed to get sober And I did and now I am and working as a counselor

    • @OscarStyles
      @OscarStyles 7 месяцев назад

      Mine was air force in high school but air max changed the game love the sneaker !

    • @teeaymusik9811
      @teeaymusik9811 4 месяца назад

      The 90 looks better but the SC is cheaper and more comfortable.

  • @SeanGo
    @SeanGo 4 года назад +96

    1:55-1:59 Representtttt lol

    • @03ToyotaCamry
      @03ToyotaCamry 4 года назад +6

      3:10 as well

    • @wahjackchin4843
      @wahjackchin4843 4 года назад +1

      Sean Go and 4:00

    • @M4XD4B0ZZ
      @M4XD4B0ZZ 4 года назад

      @@03ToyotaCamry really really want that kicks bro

    • @03ToyotaCamry
      @03ToyotaCamry 4 года назад +1

      @@M4XD4B0ZZ if it helps they're called the air Max 90 "vinyl"

    • @M4XD4B0ZZ
      @M4XD4B0ZZ 4 года назад +1

      @@03ToyotaCamry thx Bro appreciate it

  • @thefureprer6603
    @thefureprer6603 2 года назад +22

    The 90 air max has the shape that can define as timeless and the shoe can’t go wrong with any type of outfit

  • @OGtalks
    @OGtalks 4 года назад +82

    Max’s have been huge in Australia for as long as I can remember , not just the 90’s either .. our history definitely favours Max’s over Jordan’s . Jordans became big way later but the max was and still is that essential shoe that every sneaker-head has at least 1 pair of .. I couldn’t tell you how many 90’s I’ve had in my life . 😂 🇦🇺✌🏼

    • @max3eey
      @max3eey Год назад

      What about the air max plus?

    • @h.r.hufnstuf4171
      @h.r.hufnstuf4171 10 месяцев назад

      thats the essential hoodlum shoe in Aus@@max3eey

  • @MG-ge5ii
    @MG-ge5ii 4 года назад +333

    I’ll take a Max 90 over almost any hype sneaker any day.

    • @mak00ileven
      @mak00ileven 4 года назад +7

      M G facts

    • @Hoosier81
      @Hoosier81 4 года назад

      💯

    • @inferno72229
      @inferno72229 4 года назад +37

      Any Air Maxes are 🔥 until Travis Scott touched it.
      These nigga ruins the sneaker culture so hard, everything he touch are become overhyped garbage.

    • @konr4d
      @konr4d 4 года назад

      nah

    • @Yerinjibbang
      @Yerinjibbang 3 года назад

      frfr

  • @MuadDab
    @MuadDab 2 года назад +4

    My dad in rural Oklahoma rocked a pair of Air Max 90s and even as a kid in the sticks I knew they were dope af. Loved em ever since

  • @mikelabelle1145
    @mikelabelle1145 2 года назад +7

    My go to shoe since 1997... Never can go wrong with the 90.

  • @amsf1
    @amsf1 4 года назад +9

    My first pair was the 93's, the air bubble going completely around the back was so futuristic... That style definitely doesn't get the acclaim that I feel they should

  • @sdot5389
    @sdot5389 Год назад +5

    I bought my first Air Max in 1990 and it’s my everyday sneaker. I buy a pair when the other gets worn out. I have perpetually owned a pair of Air Max for 33 years consecutively.

  • @darianagalvan1078
    @darianagalvan1078 2 года назад +4

    I'm just loving sneakers more and more everyday!! The Air Max 90’s was my first pair in my shoe collection and is my most worn one. 🔥❤️

  • @aguwokie6421
    @aguwokie6421 4 года назад +18

    Im getting a pair this week.They look really nice

  • @masterg7895
    @masterg7895 3 года назад +2

    i just got my first pair today in grey/black/white. I think that these are the most beautiful shoes i have ever owned, and i am a shoe freak that had em' all, i can't believe i finally got them, i mean, the moment i tried them on at the store i was in awe!!

  • @travisbuter2358
    @travisbuter2358 4 года назад

    Complex keep doing ya thing for the vlogs an keep them coming 💯💯💯👍👍👍

  • @blablabla13344
    @blablabla13344 2 года назад +4

    The most beautiful model in the market.

  • @mrsamt1996
    @mrsamt1996 4 года назад +19

    I’m 23 and I just bought my first pair of air max 90 this year and I think they are one of the most comfortable sneaker I’ve ever had.

    • @powong1231
      @powong1231 4 года назад

      Me too. Most comfortable I've ever had

  • @toneriggz
    @toneriggz 4 года назад +11

    Wearing Air Max's in spirit while Quarantined. Shoutout to DQM, copped some Peanut Butter SB's there back in the day.

  • @kevinGvue
    @kevinGvue 4 года назад +1

    Sean Go's photos are all over this video! Best sneaker photography in the game!

  • @Daywalker78
    @Daywalker78 4 года назад +8

    I go to Atmos every time I go to Japan, the vibe in those shops is unreal. ❤️

  • @TheGshocka
    @TheGshocka 4 года назад +4

    The first shoe I got with my first pay check from my first job, was a pair of air max 90’s funny enough I don’t currently own any pairs because I’ve just been on boost but the 90’s still hold a special place for me

  • @samgledhill
    @samgledhill 4 года назад +2

    amazing silhouette. one of the greatest IMO

  • @jaytray5446
    @jaytray5446 4 года назад +1

    these need to be a regular thing. so many shoes, so many stories

  • @Jerome-oz3jx
    @Jerome-oz3jx 12 дней назад +1

    SHOUTS TO TINKER HATFIELD...THANKS FOR YOUR VISION ON THE AIR MAX 1 & 90.

  • @fespinales
    @fespinales 4 года назад

    I have like 20 plus glad too see videos like this. Been wearing them since they came out

  • @Nick-zc2yu
    @Nick-zc2yu 4 года назад

    As a kid I remember seeing the volt colorway and always wanting them.

  • @leebocappo848
    @leebocappo848 4 года назад +78

    The Air Max 95s are considered the “Dope Boy Nike’s “ in my neighborhood

    • @SaveNobody
      @SaveNobody 4 года назад

      Gucci mane made the '95 dope runners' a worldwide thing in my opinion.

    • @SNAKEAT3R
      @SNAKEAT3R 4 года назад +1

      97

    • @tyson6331
      @tyson6331 4 года назад

      Leebo Cappo 95s are ass

    • @SNAKEAT3R
      @SNAKEAT3R 4 года назад +1

      @Andrew Lee true

    • @VainAttempts
      @VainAttempts 4 года назад

      Andrew Lee it’s a acquired taste, I used to be a 90s guy but lately the 95s been catching my eye

  • @broskimedula5300
    @broskimedula5300 Год назад

    It's big in Cape Town too. I currently have the 90 triple white (non LTR) and Terrascape 90.

  • @Nymex4lf3
    @Nymex4lf3 4 года назад +3

    Got my first pair of Airmax 90's I fell in love

  • @MrxxSelfxxDestruct
    @MrxxSelfxxDestruct 4 года назад +2

    7:04 Well Trinidad, the air max 2 light atmos (the multi color one) from last year was flooding the outlets

  • @HaviaOchowa
    @HaviaOchowa 4 года назад +2

    definitely one of the best Nike sneakers ever. I have a pair of Viotechs and love them.

    • @rainman415
      @rainman415 4 года назад +1

      I agree, I have 44 pair so far!

  • @blackmagic1371
    @blackmagic1371 Год назад

    I’m definitely feeling some of these AIR MAX’s (me personally got love for 95’s/97’s/98’s/21’s/22’s).......& Jordan 4’s & the RED ALERTS

  • @Kiiieeechiii
    @Kiiieeechiii 4 года назад +12

    95s are my favorites but definitely getting the infrared 90s this year

  • @Cdn911
    @Cdn911 4 года назад +2

    I remember stacking infrareds.. still have a few Ds.

  • @OhSoGhost
    @OhSoGhost 3 года назад +1

    I fell back in love with the AirMax90s

  • @JC-jb9ug
    @JC-jb9ug 4 года назад +2

    AM90 will always be my favorite shoe.

  • @noahhartz2361
    @noahhartz2361 4 года назад

    Awesome video!

  • @Ash-wu9yx
    @Ash-wu9yx 2 года назад +2

    They designed it ahead of time man... thosed shoes still are the best in 2022

  • @jeremiahtalkssports1832
    @jeremiahtalkssports1832 4 года назад +4

    I just happen to be a guy that loves the Air Max 1 and 90. As a matter of fact they are the only 2 Air maxes that I am a fan of

  • @Silenced_by_nazi_youtube
    @Silenced_by_nazi_youtube Год назад +1

    The UK sneaker scene intrigues me. Here in America, Jordans are the main hype. I’m a Jordan guy for sure but I do love me a nice pair of AM90’s.

  • @waszeldahing3375
    @waszeldahing3375 4 года назад +2

    Air max 90s got me into tha game

  • @robinmarples5198
    @robinmarples5198 4 года назад

    Where I live, the best way to express yourself is through what you drive.

  • @Welcome_to_O-Block
    @Welcome_to_O-Block 10 месяцев назад +2

    Best shoe ever. Hands down

  • @fatehahmad5197
    @fatehahmad5197 4 года назад

    Sean Go's pictures being used👏

  • @SneakerTalk
    @SneakerTalk 4 года назад +23

    This was awesome 👌🏻👌🏻

    • @julianreese6021
      @julianreese6021 2 года назад

      you all probably dont give a damn but does someone know a method to get back into an Instagram account..?
      I stupidly lost my account password. I would love any tips you can offer me

    • @tobymiller8508
      @tobymiller8508 2 года назад

      @Julian Reese instablaster :)

    • @julianreese6021
      @julianreese6021 2 года назад

      @Toby Miller Thanks so much for your reply. I found the site thru google and Im in the hacking process now.
      Looks like it's gonna take a while so I will get back to you later when my account password hopefully is recovered.

    • @julianreese6021
      @julianreese6021 2 года назад

      @Toby Miller It worked and I now got access to my account again. I'm so happy:D
      Thank you so much, you really help me out!

    • @tobymiller8508
      @tobymiller8508 2 года назад

      @Julian Reese no problem :D

  • @ItzYoGyalCuTiE
    @ItzYoGyalCuTiE 4 года назад

    Oh my God, that thumbnail look so good!💖💎😱

  • @VinayPundir-fh7fn
    @VinayPundir-fh7fn 2 года назад

    My all time favourite silhouette for a reason!

  • @marklester1450
    @marklester1450 4 года назад

    Sean Go pics always clean

  • @alejandroramirez4470
    @alejandroramirez4470 4 года назад

    Finally back 👌

  • @mak00ileven
    @mak00ileven 4 года назад

    My Favorite silhouette. I have like 5 pairs in my rotations atm

  • @jahqari8286
    @jahqari8286 4 года назад +2

    I always wanted the corks still haven’t got around to copping them 😭😭

    • @mak00ileven
      @mak00ileven 4 года назад

      Dj Jazz them shits look lava , on god

  • @colind.8803
    @colind.8803 4 года назад

    Give @seango a shout out for those shots of the airmaxes you used!

  • @shady2493
    @shady2493 11 месяцев назад

    The Bacon is amazing love that shoe, Off White Killed it with their colab. I hope to see corteiz and other UK brands do something awesome

  • @Yung_Costanza
    @Yung_Costanza 4 года назад +1

    Been looking for Dizzee Rascals for so many years man

  • @gauravpun6376
    @gauravpun6376 4 года назад +2

    Game changer 🔥

  • @fpsgenerator
    @fpsgenerator 4 года назад

    0:05 Anyone knows what are those brown Converses with blue stripe and cowboy hat(?) on a side?

  • @geemonster9179
    @geemonster9179 4 года назад +2

    I think Air Max 95's are the best sneaker ever, both in their look and in their comfort and durability

  • @bennettcain635
    @bennettcain635 2 года назад +1

    I dunno what rock I have been under but I only just discovered the 90 recently... already have 2 pairs and look everyday at new colourways.

  • @benvincent6473
    @benvincent6473 4 года назад

    love these

  • @ilyybabygirl
    @ilyybabygirl 4 года назад +8

    Air max 90 and 95 are the best Nike shoe ever invented idc

    • @BeardedVato
      @BeardedVato 3 года назад

      AM 90's and AM 1's are the best in my opinion

  • @floridamike8433
    @floridamike8433 4 года назад +1

    Air max 90s are my favorite nikes ever

  • @peppemanueleasroma
    @peppemanueleasroma 4 года назад +1

    Air max 90 air max 95, Air Force 1 and Jordan 1 are always 🔥🔥🔥 for me

  • @mickc3423
    @mickc3423 4 года назад

    Which pair are the ones at 4:00 and at 8:47?? Unreal never seen that tongue...looks like an off white collab

  • @marcelloventilii617
    @marcelloventilii617 4 года назад

    Air Max 1, Air Max Light and Air Max 90 are my favorite Air Max

  • @user-ob9zo9cr4c
    @user-ob9zo9cr4c 4 года назад +4

    nobody:
    Complex: let's cut 10 min only of video

  • @edgarjakes5055
    @edgarjakes5055 4 года назад

    Do a documentary on cortez LA shoes

  • @DallasTechie
    @DallasTechie 4 года назад

    I rocked these in the late 80's when not many other cats did. Now I see them as played out. Now sport Adidas NMD and old school Puma

  • @nicholaschau9127
    @nicholaschau9127 4 года назад

    What are the ones Steve Bryden is holding called?

  • @danielmurray5490
    @danielmurray5490 4 года назад

    Desert Ore off white Air Max 90, quality pair of Air Max.....💥

  • @tagone05
    @tagone05 4 года назад

    Camo joints dropped today. I need those.

    • @jonholmes6125
      @jonholmes6125 4 года назад

      Why you won't be able to see them

  • @txgmachine5021
    @txgmachine5021 3 года назад

    Looking for air max 90 under 350 any recommendations

  • @joemcwilliam5697
    @joemcwilliam5697 4 года назад +1

    Love Trinidad James on fsr but why is he on an airmax90 video he stated that he doesn't like AM90!

  • @arr24
    @arr24 4 года назад

    I really liked this video

  • @harryhead23
    @harryhead23 4 года назад

    Great story!! Air max ❤️

  • @mscaliforniagirl135
    @mscaliforniagirl135 4 года назад

    Infrared Air Max 90s are still my go to sneaker. Need better colorways of the Flyease 90s before I grab a few pairs

  • @astral_plane_crash
    @astral_plane_crash 4 года назад +2

    Greatest sneaker ever made in my opinion.

  • @Yes-Yes1
    @Yes-Yes1 9 месяцев назад +1

    Favorite shoe to this day

  • @leonard187
    @leonard187 2 месяца назад

    Yo these are my joint Air Max 90’S is all I wear now. Beautifully designed sneaker.

  • @carterrussell5888
    @carterrussell5888 4 года назад +2

    Happy Air Max Day!!! 🥳

  • @estevaobarbosavicente8836
    @estevaobarbosavicente8836 7 месяцев назад

    This go as far as my home Country Portugal I'm from 85. And now I collect them 💯

  • @Ddq888
    @Ddq888 4 года назад

    @9:02 anybody have any idea what these are?! i need them

  • @personperson3793
    @personperson3793 3 года назад

    I’m new and getting into air maxes I just got the denhams and there 😳

  • @jonathancramer4176
    @jonathancramer4176 4 года назад

    The ones are classic but I love the 90s to ...just copped a pair simple black and white with a charcoal grey mesh . The 90s are comfortable as fuck for real

  • @chriscornell5095
    @chriscornell5095 Год назад

    Got my new Batman Max 90! I might be late but i love it..

  • @gogetta8131
    @gogetta8131 4 года назад +19

    Best shoes ever in all black, real trap boy shoe 🇬🇧

  • @JesusGarcia-pq3uo
    @JesusGarcia-pq3uo 4 года назад

    I got two pairs, so dope 🔥

  • @Bajwaaa24
    @Bajwaaa24 4 года назад

    8.34 Listen to that voice break

  • @Blassie.P
    @Blassie.P 4 года назад +1

    Inferred 90's are my fav max ever

  • @terryjackson4633
    @terryjackson4633 4 года назад +1

    I got 3 pair of air maxes in my shoe collection i need somemore

  • @eriksvik8319
    @eriksvik8319 4 года назад +17

    8:32 Idk if that is a voicecrack or just the language

    • @BackseatJuice
      @BackseatJuice 4 года назад

      People like you are the worst...

    • @eriksvik8319
      @eriksvik8319 4 года назад

      BackseatJuice and people like you can’t take a joke

  • @moneykid6247
    @moneykid6247 4 года назад +22

    U know what's crazy I got on one now 😂

  • @fardinahemed8577
    @fardinahemed8577 4 года назад

    my favorite airmax of all time

  • @modmav5594
    @modmav5594 4 года назад +3

    "trainers by the truckload, trainers by the ton...." -Dizzie Rascal (Fix up, Look sharp)

  • @Lior__plays
    @Lior__plays 4 года назад

    Best nike sneakers of all time for me

  • @thebestpentapper23
    @thebestpentapper23 4 года назад

    Recently copped the volts 🔥🔥🔥

    • @markbennett4202
      @markbennett4202 4 года назад

      SupremeRAGE i just got the og royal blues and the volts airmax 90,s all the way 30 years later and the shoe is as popular as the day it came out if not more popular now that's saying how good they really are such a nice looking shoe and comfortable what more can you ask for

  • @brijetmary5295
    @brijetmary5295 4 года назад

    can anyone tell me what version of that first air max 90 (pink, white,gray) is??? I can't seem to find it online. There are very similar ones but... if anyone knows id appreciate it thanks

  • @Akushasmith
    @Akushasmith 4 года назад

    Air Max 90 classics yo.

  • @kevinlenyatsa3648
    @kevinlenyatsa3648 4 года назад +2

    S/O to Sean Go with the crispy images. In hopes that he benefits from this video

  • @k.c.taylor5282
    @k.c.taylor5282 4 года назад +1

    Am I the only one who thinks If you put InfraRed on any sneaker it looks dope??

  • @ericb4498
    @ericb4498 4 года назад +2

    Obv they’re selling more Air Max 90s today than in 1990, they produce much more Air Max 90s today than in 1990! They released like 2 color ways in 1990 & they released so many color ways this year I can’t even count anymore

  • @rjari8578
    @rjari8578 Год назад

    All my friends rock with j1 j4 or dunks, but i always with with my 3 air max 90

  • @mixedpleasure4324
    @mixedpleasure4324 4 года назад +1

    Air max 90 is my favorite shoe of all time

    • @sheedo1999
      @sheedo1999 4 года назад

      Word. It's the goat of sneakers