The Story of Air Max: 90 to 2090 | Air Max Day | Nike

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  • Опубликовано: 16 янв 2025

Комментарии • 1,6 тыс.

  • @nike
    @nike  4 года назад +694

    What's your all-time favorite Air Max sneaker?

  • @dogkaisher8841
    @dogkaisher8841 4 года назад +685

    Others: Gives long ass speech about air maxes
    Me: Theyre comfy AF

    • @Jay-pu2pd
      @Jay-pu2pd 4 года назад +26

      and they look dope

    • @jamiewhitehouse810
      @jamiewhitehouse810 4 года назад +3

      Then you aint apart of the culture my brother

    • @MOSTAFA-ALSAEED
      @MOSTAFA-ALSAEED 4 года назад +7

      🔴🔵It is the worst shoe and the stupidest idea for shoes on the face of the earth .. Because I bought several Air Max shoes a few years ago, and when I went and friends on the way to the cinema, I mistook on a nail that was lying on the floor and suddenly the air was emptied from the inside of the shoe and I became walking, limping, and my shape became embarrassing in the street .. Since that day I have been sharing all of my acquaintances and friends and social media with this disastrous experience with this stupid shoe so that a small nail in the street makes it useless.

    • @Markuspt.2
      @Markuspt.2 4 года назад +4

      Jamie Whitehouse the air max culture vs the “sneaker” culture are different things. The sneaker culture now is resale. People dont appreciate shoes as people did. Shoes are shoes but now days shoes are a source of income.

    • @c46453
      @c46453 4 года назад +32

      @@MOSTAFA-ALSAEED only because you are too stupid to walk straight you blame the shoe...

  • @bread8857
    @bread8857 4 года назад +837

    this has that vibe like something a teacher would make you watch in class

  • @Tofu.87
    @Tofu.87 4 года назад +29

    So, so much memories with these shoes, from my childhood (kids on the playground bragging and struggling to get a pair). Into my teens, (impressing friends and girls, party's and skateparks). Into my twenties (party's, love, heartache, funerals and weddings). Until my thirties now, passing the love down to my own kids. These shoes have been a huge part of my life, my culture, my generation, our identity. I truly fell in love with these shoes. The love for these shoes will be past down to the next generations, not because we want that to happen but because These shoes are fire!

  • @medicmikerelf3309
    @medicmikerelf3309 4 года назад +144

    I’m remember getting my first pair of Air Max’s I was 15 years old, now I’m 44 years old, and they are still 🔥and Air Max’s will be 🔥 4 Ever

    • @Jeremylin21
      @Jeremylin21 3 года назад +3

      Thats crazy im 15 rn and im about to get my first air max its the recycled ones

    • @claudiamariamirandaderesen17
      @claudiamariamirandaderesen17 7 месяцев назад +1

      ❤ Ok, thank you.
      Ok, Yes!!!

  • @jaredclarke3
    @jaredclarke3 4 года назад +192

    Happy Airmax day everyone!

  • @dellapinohill2789
    @dellapinohill2789 4 года назад +19

    Air max 90's & Air max 95's are my favorite

  • @rexpuentespinajr6443
    @rexpuentespinajr6443 4 года назад +34

    man the guys from patta are so dope. legends

  • @lakiaray3982
    @lakiaray3982 4 года назад +5

    This is a true Love story to Airmax! My favs were 95s since 95 lol. But within the last few years I have changed to 97s. I don't care what colorway. Airmax will ALWAYS reign supreme.

  • @krypto360
    @krypto360 3 года назад +24

    I'm glad Nike makes these kind of videos it will help the next generation hundreds of years later of kids to be inspired good job NIKE!

  • @alimokdad4598
    @alimokdad4598 4 года назад +23

    Nothing in my life resonates with me more than my AirMax 90 when it comes to the material goods I own. There is an engrained cultural and socio-economical heritage that just reminds me of my past, the present and the future. These are more than shoes to me. More than iconic. They are truly historic in all facets of life.

  • @ChefJerfey
    @ChefJerfey 4 года назад +23

    Just bought my first pair of Air Max's today, they were the 90's.. so here I am learning a bit. Just wanted to say that the lady talking about working in mental health & having the designs on her wall brought a tear to my eye. All the respect 👌

  • @eldridsonmaria3360
    @eldridsonmaria3360 4 года назад +15

    The bw classic and 90 make my childhood great

  • @hoopzone98
    @hoopzone98 5 месяцев назад +1

    I immediately fell in love at the first sight of these shoes and been in love since, the airmax 1 is just simply timeless

  • @MrCrowndi
    @MrCrowndi 4 года назад +5

    air max 90 forever! just graceful

  • @raybadudu787
    @raybadudu787 4 года назад +2

    All white leather Air Max 90. The first sneaker I ever bought with my own money and it was what started my passion for both sneakers and fashion.

  • @harakiri3250
    @harakiri3250 2 года назад +9

    What I truly LOVE in the Air Max sneakers beyond its incredible design is their durability! I bought Air Max 90 5 years ago and they are still fine !

  • @TheCNSR
    @TheCNSR 4 года назад +226

    Merry Air Max Day people 🙌🏾 Cool insight into the new silhouette, I'm surprised it didn't drop in a remixed OG Infrared colourway though. I know it's not the activation for the time yet, but I'm intrigued to know what's coming for 95's as well. There's been a lot of sick in-house Air Max colourways designed over the past year, but I'm looking forward to seeing what collabs hold in store this year, the Sk 5 on a Tailwind 5 sounds like certified 🔥🔥🔥 I think you should get Kendrick on Air as well, he'll bring some sick concepts to the table.

  • @jamesgrimshaw5562
    @jamesgrimshaw5562 4 года назад +13

    Wished they mentioned australia cause like tns and air max shoes are like a big part of the eshay and street culture around here and like tns are fucking iconic over here

    • @DissidentPrick
      @DissidentPrick 3 года назад

      Bw’s were very popular in Australia in the 90’s.

    • @faceless_7545
      @faceless_7545 6 дней назад

      @@DissidentPrickstill are

  • @gravemind6536
    @gravemind6536 3 года назад +5

    I hate how expensive this shoe is but I tried on a pair and there was no breaking them in period, simply the most comfortable shoe I have ever worn.

  • @jonclark1113
    @jonclark1113 4 года назад +3

    Remember first saw red and white air max 1988. Absolutely bkew me away. Groundbreaking moment in the trainer world /market. Always be legendary shoe. 👌👍

  • @kgregg9719
    @kgregg9719 4 года назад +2

    I Love this vid! I have 70+ AirMax and now I get to watch my children step out in the same sneakers I grew up loving!!
    The 90s and 95s are my fav!!

  • @lyaline13
    @lyaline13 4 года назад +10

    I recall my first time trying them 90s on: damn! This is the most comfy shoe I have EVER tried on my foot

  • @iceberg5588
    @iceberg5588 4 года назад +4

    Was a pleasure to be a part of this movie. Thanks @ Nike!

  • @nbgdrifter2438
    @nbgdrifter2438 4 года назад +40

    17:30 *Eshays have entered the chat*

    • @xdausgibbsy7059
      @xdausgibbsy7059 4 года назад

      Eeeshay braaa

    • @leonrowe5445
      @leonrowe5445 4 года назад

      airmaxlay everydaylay stabbed ya dadlay eshaayyyyyyy brah

  • @fabzfeast
    @fabzfeast 4 месяца назад +1

    Born in the 80s, raised in the 90s, skanking out in my Nike’s!

  • @mikaelvilela4179
    @mikaelvilela4179 4 года назад +4

    I leave in The Brazil, and man, the brazilians loves nike's air max 90, 95 and 97. But maan, I love so much the model air 90 Light, is incredible shoes!!!

  • @Skleros
    @Skleros Год назад +2

    Foreword: Excuse my English but I am Italian-French. Due to an aggressive form of Multiple Sclerosis I suffer from atrocious chronic and drug-resistant pains in both legs, all the way down to and including the soles of my feet, Nike Air Max in their various evolutions are the only shoes that allow me to take steps while suffering as little as possible. It's amazing how Nike always manages to come out with models that are perfectly suited to my ever-increasing pain as time goes by, today without Air Max Scorpion, 720 and Vapormax I wouldn't even be able to take those few steps that the disease allows. THANK YOU NIKE. 🙏

  • @souhaibghernaouti4676
    @souhaibghernaouti4676 4 года назад +29

    For me the air max 90 is the best sneaker ever.

    • @lydialilybellevalley2297
      @lydialilybellevalley2297 3 года назад

      The greatest shoes Nike Air Max Invigor and all the kind similars of Nike REQUIN/Nike Shark Tn 🦈💚🦈♥️

  • @minafouad78
    @minafouad78 4 года назад +6

    Scoop Jackson talking from his heart ..

  • @grn9209
    @grn9209 4 года назад +3

    Happy Air Max Day! As having just turned 47, I HAVE HAD THEM ALL!! And have loved every single one of them 😎

  • @qhorton6743
    @qhorton6743 4 года назад +2

    The Air Max 90 and the late 90's Tuned Air series will always be my favs.

    • @lydialilybellevalley2297
      @lydialilybellevalley2297 3 года назад

      The greatest shoes Nike Air Max Invigor and all the kind similars of Nike REQUIN/Nike Shark Tn🦈💚🦈 at 8;17 a frenchboy it make pleazure i am french , and we prefer the Shark Nike 🤗

  • @danielkiseloski1602
    @danielkiseloski1602 4 года назад +11

    tn's australia's fave max since the late 90s early 00s till now even nike back in the day where shocked at how well australia embraced them some of the most limited tn's hit footlocker shelves that never made it anywhere else in the world was the ultimate hood sneaker in sydney espically i remember first time i seen the hyper blue tn at the locker was a massive game changer in the air max line long live the tn

  • @mack22x
    @mack22x 4 года назад +4

    I love all my air max 90's. Constant compliments and it's a fantastic shoe for my flat feet.

  • @toohoney8674
    @toohoney8674 4 года назад +6

    I ordered my 2090 pair an hour after it went live. Excited to see where they take me.
    Thanks, Will

  • @drnymo.elfrida16
    @drnymo.elfrida16 3 года назад +3

    Air max is the first Nike sneaker I bought. It gave me unique steps apart from others.I really enjoy it.

  • @SpeedcoreJihad
    @SpeedcoreJihad 4 года назад +3

    This is maybe the best Reputation that Gabber ever got since the ´90´s
    Thx for that!

  • @Junzstylemadapaka
    @Junzstylemadapaka 4 года назад +8

    Man, big props to that lady nurse who wears air max at workplace. I can relate 😍😜🔥🔥🔥

  • @mssrmikemssrmike1064
    @mssrmikemssrmike1064 4 года назад +7

    As a man who loves shoes I needed this video thank you 🙏🏽

  • @joseolmeda2936
    @joseolmeda2936 4 года назад +8

    My all time favorite Air Max is the BW,😍😍😍😍

  • @edwindgreat2783
    @edwindgreat2783 4 года назад +23

    I dream of having an Air Max 90 volt colorway, but unfortunately i cant afford it..since were having a lockdown and no work at all..im just praying that all people in the world can survive in the covid 19 and have a covid free world once again...be safe everyone!!!god bless!!!

  • @nawazkhan9469
    @nawazkhan9469 3 года назад +1

    My favourite shoes in my life

  • @KRATOS97
    @KRATOS97 4 года назад +21

    Air Max 90's and 97's will always be my favourite

    • @alifalam365
      @alifalam365 4 года назад

      I share the same favorites as ya

  • @jibri7207
    @jibri7207 3 года назад +1

    I love the 97s and 2090s

  • @dronelarudytonarmijo1412
    @dronelarudytonarmijo1412 3 года назад +4

    Funny 90’s growing up story:
    My mom once told me that I couldn’t have “Nike air’s” I could only buy “Nike’s” cuz the airs are too much. Explaining that they are one and the same was mind blowing for her

  • @gbengaadeku
    @gbengaadeku Год назад +1

    This just clicks on a whole new level.

  • @FCB_818
    @FCB_818 4 года назад +3

    The new 2090s look dope

  • @roderickmoppins2478
    @roderickmoppins2478 4 года назад +2

    The air Max bw will always be my favorites because they're the first joints that all the hoods rocked heavy

  • @joshhood3703
    @joshhood3703 4 года назад +5

    The 90 is also a staple in hardcore-punk scene as well

  • @ericnuanez3578
    @ericnuanez3578 4 года назад +2

    Wow.....Pure Power. Thank You Nike

  • @samloveridge1887
    @samloveridge1887 3 года назад +3

    Very good documentary although the Air Max 2090 should not have made it off of the drawing board

  • @randyserafica4293
    @randyserafica4293 4 года назад

    "sneaker is kind of a refuge for me"
    best phrase ive heard so far. i am recovering for OCD and my sneaker collection gives pride and confidence

  • @nicoladeneke-szabo1379
    @nicoladeneke-szabo1379 2 года назад +4

    Still remember my first steps in an Air Max! It felt unreal and perfect. Totally new feeling. 🫶🚀

  • @floriandecockbuning7494
    @floriandecockbuning7494 4 года назад +4

    The best documentary I have ever seen!

    • @AbelKamras
      @AbelKamras 3 года назад

      @Tony Montana Yeah it's not a bad one but... it aint no David Attenborough my guy!

  • @electreusenterprise276
    @electreusenterprise276 4 года назад +2

    Honestly...Wang Yibo brought me here.. after launching airmax 2090 last March 26 in China and the sales was huge. And waiting for mine too💚

  • @dwaniscool
    @dwaniscool 4 года назад +5

    Loved this! Very thorough! I am an AIR MAX nut!!!! It's crazy - I am have been buying and rocking the 90s for 12 months now only because I wanted different colorways than the Vapor Max I have. Air Max Plus blows my mind! I love those along with the Vapor Maxes! I had been buying Jordans for 7 yrs straight until 2019!

  • @cunneyes
    @cunneyes 4 года назад +1

    they're all dope.
    my 1st pair was in 1990 I bought Air max 90's LE (limited editions) all leather, white leather with black details and light grey. Dope.
    Bought my first pair of classics in 2012, reissues from HK Fa yuen street, navy blue with cheeta prints.
    Today bought MX-720-818's with tech pack trim, I hope they feel good, slept on a pair of 95's in armoury blue.

  • @lemjones2218
    @lemjones2218 4 года назад +19

    Love Documentaries like these💯

  • @PLAYASAAGAR
    @PLAYASAAGAR 4 года назад

    Air Max 90 Ultra SE - best and favourite shoes I ever owned. I miss them dearly.

  • @djchanman
    @djchanman 4 года назад +6

    I’m probably in the minority! Favorite is the Air Max 180 Ultramarine! 😍. My 2018 👟 of the year was the 180 CDG. The black/pink color way on the 180 silhouette are 💯 💯 Only wished I bought three more pair! Loved those! Classic.

  • @zzjimmai59
    @zzjimmai59 3 года назад +2

    The BWs are the best design ever. @Nike bring them back and keep them updated. Bring them to Nike iD

  • @alfonsobautistarosas4832
    @alfonsobautistarosas4832 4 года назад +6

    love nike air max 720 saludos 🇲🇽

  • @bigfishfishing-111
    @bigfishfishing-111 Год назад

    Nike Air Stabs, Structure triax 91s, Pegasus, and Bw Persians are my favourite sneakers.
    My first pair were AM90 Spruce limes. I'm 50 and still buy the retros of these past grails. Absolutely love them

  • @miltsockj5742
    @miltsockj5742 4 года назад +3

    I wasn't even alive when the air max 90 dropped, but I just wanted to say that it has rightfully earned it's spot in the hall of Fame.

  • @hammbone8184
    @hammbone8184 4 года назад +3

    Air Max was the shoe that started my love for shoes

  • @OverflowCrew
    @OverflowCrew 4 года назад +14

    Seen it on SNKR app! Awesome job! Cop'd the 2090's🤙🏾🤙🏾🤙🏾

    • @14dmg
      @14dmg 4 года назад

      Me2😎🤙

  • @Hugo-tf6no
    @Hugo-tf6no 4 года назад +3

    love the styles everyone is rockin here, AM is such a versatile shoe

  • @jenna2026
    @jenna2026 3 года назад +3

    Now do one about ALL the Nike Air Force series and ALL the Nike Delta Force series!!!!!

    • @tylongkicks8821
      @tylongkicks8821 3 года назад

      I haven't wore a pair of Air Force One's in a decade

  • @Anonyme-ie9yd
    @Anonyme-ie9yd 4 года назад +1

    Air max 90 and 1 😍

  • @Bigfootsteps1
    @Bigfootsteps1 4 года назад +18

    This air max will be forgotten nothing beats 90- TN 2000 era

  • @jamesrobert4106
    @jamesrobert4106 2 года назад

    I had the Day-Glo 90s and the original 180s.
    They were special.

  • @ibewsparky4
    @ibewsparky4 4 года назад +59

    damn tinker had a laptop in 87' lol

    • @manguswilson5829
      @manguswilson5829 4 года назад

      DAMIAN XAVIER lol!

    • @tenamsalsangma2402
      @tenamsalsangma2402 4 года назад +2

      laptop was invented in 81' so..

    • @ibewsparky4
      @ibewsparky4 4 года назад +8

      @@tenamsalsangma2402 you know damn well he didnt get a laptop just to design some running shoes what software did it come with Microsoft paint lmao

    • @knowwe
      @knowwe 4 года назад +2

      yup, complete with monochrome screen & shitty keypad

  • @oscarblack7624
    @oscarblack7624 3 года назад +1

    Best shoe ever

  • @haseen5286
    @haseen5286 4 года назад +4

    This is such high quality of production for a RUclips video

    • @igiveyouthefacts
      @igiveyouthefacts 4 года назад

      Lol are you new to RUclips? Almost every video is high quality it’s 2021

    • @haseen5286
      @haseen5286 4 года назад +1

      @@igiveyouthefacts not really, some use better cameras such as RED cameras, better photo editing software, more well thought out shots. This is like a documentary

  • @kshah6243
    @kshah6243 4 года назад

    The Air Max 90's is my fav cause not only the cool kids had em but when they released I was able to finally cop a pair & start my sneaker collection

  • @mscaliforniagirl135
    @mscaliforniagirl135 4 года назад +4

    The Infrared Air Max 90s got me hooked into sneakers around 2006. Still my favorite pair and Air Max model

  • @barriebutsers3379
    @barriebutsers3379 3 года назад

    I remember when i copped my first pair of 90’s.. fell in love instantly.. thank you nike

  • @nike
    @nike  4 года назад +14

    Set a reminder and watch the premiere with us later today!

    • @decastrovince
      @decastrovince 4 года назад +1

      Eyy nike why is my air jordan 34 are getting water on the multiple silver circles of the outsole

    • @decastrovince
      @decastrovince 4 года назад +2

      eyy Nike why is my Air Jordan 34 are getting water inside on the silver circles every time i step in water on the outsole

  • @kokokrunch2468
    @kokokrunch2468 4 года назад +1

    15:36 thats fire🔥

  • @LL-fw6xu
    @LL-fw6xu 4 года назад +6

    I‘m hyped

  • @sock4715
    @sock4715 2 года назад +1

    max is in the air in st!!! :0

  • @ThompterSHunson
    @ThompterSHunson 4 года назад +11

    The Air Max 90 Infrared is at the Top-3 of the most beautiful sneakers ever.

    • @marxman300
      @marxman300 4 года назад

      Yep the original colourway 👍🏾

  • @CrazyGreek80
    @CrazyGreek80 4 года назад

    Just ordered a pair customized them myself black base and sole with a blue and gray top!! Cannot wait!!

  • @vonvex
    @vonvex 4 года назад +3

    More content like this please

  • @DeanT1987
    @DeanT1987 2 года назад +2

    Crazy how I still choose an Airmax 90 to be on my feet all day over my Reacts, Ultraboosts, ZoomX. Just the right level of comfort and stability that my feet like.

    • @satishpar6059
      @satishpar6059 2 года назад +2

      Yea, its crazy how comofortabel they are, although I find my 95s more comfortable.

  • @medicmikerelf3309
    @medicmikerelf3309 4 года назад +3

    Happy Air Max Day Yessssss!!!!!!!!, They Are Fire 🔥

  • @samuelhallett9818
    @samuelhallett9818 3 года назад +1

    Man said this new generation doesn’t have a signature shoe!?!?? It’s called the airforce

  • @filip2340
    @filip2340 4 года назад +4

    Happy Air Max day

  • @lonlinkin
    @lonlinkin 4 года назад +2

    Thank you for this video gift, it is a gem and I would see it again! 🔂 👍🏼

  • @gabkoost
    @gabkoost 4 года назад +6

    12:09
    Best looking Air Max ever IMO.

    • @orlandohochstenbach1608
      @orlandohochstenbach1608 4 года назад

      GabKoost Nike moet deze terug brengen volgend jaar met Air Max Day2021 omdat dan de anniversary is van deze sneaker👊🏻

  • @TheHungryTrollRawr
    @TheHungryTrollRawr 2 года назад

    Nike air max 90 2020 infrared! My favourite sneaker of all time, let alone Nike sneaker lol, easiest question i've ever had to answer, i'm OBSESSED with them!

  • @MrEiht
    @MrEiht 4 года назад +5

    Thank you for sharing this Nike. For some, these sneakers are an essential part of life. Even if we have wear 'em inside now. The work of your company, from designer to shop employee, make our days brighter. And our feet shinier! Thank you!

  • @alleniverson397
    @alleniverson397 4 года назад +1

    Unpopular opinion: air max 95 is the best looking air max.

  • @ArvSaysHello
    @ArvSaysHello 4 года назад +4

    @Nike We Dutch people need our Air Max Classic/BW. Please start producing and selling them again. They aren't for sale anymore as from the 2018s. Its 2020 and I wrecked my last pair and only walked 3 months on them due to a production fault. You should considder cooperating with Id&T and create some special ones directed to our Dutch "gabber" culture!
    My top 3:
    1. Air Max Classic/BW
    2. Air Force Max (OG)
    3. Air Force 180 (OG)
    I've recently bought a pair of Air Force Max CB2 Hyperfuse from 2013. They are great and lucky I was still able to get them from a kind of hidden store who had 1 pair left.

  • @section8atl
    @section8atl 3 года назад +2

    Great video. Learned a lot, including how much of a staple Air Max were in grime & gabber.

  • @williamshields7184
    @williamshields7184 4 года назад +9

    Who remembers air max classic? I believe they're now called air max BW (big window) 👏

    • @utube2902
      @utube2902 3 года назад

      The classic is air Max 1 (1987)
      Air Max 90 bw are from 1991

    • @Turk_2023
      @Turk_2023 3 года назад

      BW just rereleased

  • @lukecroker1230
    @lukecroker1230 4 года назад +1

    I love 270s they are stylish and comfy

    • @appelscha23
      @appelscha23 4 года назад

      Tru but they're quite big, a friend of mine wears 270's in a size 9. If I put my vans in next to his nikes it looks like I have midget feet though I wear a size 9 as well 😂

    • @amaya8227
      @amaya8227 3 года назад

      They don't look that good IMO not many people in our generation like those shoes unlike the airmax 90s most people loved them the 270's aren't gonna be iconic and I wouldn't think people are going to remember them in 30 years time

  • @kokokrunch2468
    @kokokrunch2468 4 года назад +5

    15:55 agreeeeeeeeee

  • @jordanrobery9621
    @jordanrobery9621 11 месяцев назад

    I love the original air max 90 right up to a few years ago they started putting a stitch line through the swoosh and slightly changed the design! Haven’t got another pair since

  • @jordant_330
    @jordant_330 4 года назад +2

    I love the air max 90 and the simple appearance of it. Affordable and good looking and its stood through the testament of time, still find it hard to see how amazing a viable air unit is. In only 19 so I showing my age, I think the 2090 isn't a hitter though it has too much going on