KITKAT ADVERTISING ANALYSIS: Analyzing Kitkat's Indian ad campaigns from strategy to execution

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  • Опубликовано: 25 авг 2024
  • Hey Guys!
    Today we are starting with a new series on the channel, that of Advertising Analysis.
    So we look at various ads, some popular, some not so popular, and try to understand the thoughts gone behind making the same!
    This video is aimed at understanding KitKat’s advertising over the years and how brand communication has evolved.
    We will be analyzing various campaigns throughout this video, so ensure you stick till the end!
    We will cover the following parts as a part of the video
    1. Brief History of Kitkat
    2. The introduction and growth of the tagline ‘Have a Break, Have a KitKat’
    3. Advertising Campaign analysis of KitKat in India
    4. Advertising Learnings
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    Disclaimer: Under section 107 of the Copyright Act 1976, allowance is made for “fair use” for purposes such as criticism, comment, news reporting, teaching, scholarship, education, and research. All of the commercials included in the video solely belong to KitKat and there is no intention of copyright infringement.
    Disclaimer: The content is used only for educational purposes and The Marketing Empress is the sole owner of the content. Do not copy the content or use it for other purposes without consent.

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