What Steve Jobs learnt from Nike's marketing campaign that beat it's rival Adidas
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- Опубликовано: 23 окт 2020
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VIDEO INTRODUCTION:
What Apple's marketing legend Steve Jobs learned from Nike
OLYMPICS 2012: How Nike beat Adidas
How did Nike (not a headline Olympic sponsor) beat the headline Olympic sponsor Adidas?
Why has Nike outdone Adidas so comprehensively on social channels even without a hefty Olympic sponsorship payment?
There is no reliance on waiting for sponsorship to deliver the goods: simply sticking to their core themes and, as it were, running with them. Of course, making fantastic products and already having a devoted fan base helps - but both brands have this, and Nike has made rather more of it, at least by social measures, than Adidas has.
In this video, Think School will uncover all this and much more!
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#stevejobs #nike #NIKEvsADDIDAS Credits: CNN-News 18, WION, NBC News, Money control pro, Business standard, TV18,Business Today, ABC news, CNBC, ET now ,Bloomberg originals, Financial Times, DW documentary, AL Jazeera English, BBC news, Firstpost. Fair use - This video is for educational purposes only. All materials used in this video, including images, audio, and video clips, are the property of their respective owners and are used here under the doctrine of fair use. This video is intended to provide commentary, criticism, research, and education on the subject matter. We believe this constitutes a fair use of any such copyrighted material as provided for in Section 107 of the US Copyright Law.
Please correct me if I am wrong - Think Different Campaign was around 1997 while this case study is from the 2012 London Olympics. How can we correlate these two incidents?
That said, it's absolutely true that when you look at Nike's ads over the years, they always honor great athletes and honor the great athletic spirits in each and every one of us.
Bro Steve adopted Nike's philosophy of selling stories which has been in place since a 1990s and I used a modern example to explain it so that most of the audience can understand. .
To put that straight, think different campaign had some attributes as nike's campaigns (which have been the same since 1990s)
1. Selling a feeling rather than a product.
2. Communicating the purpose of the brand rather than specifications
3. Always associating the brand with greatness and people who stand by it in every way possible.
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True
When you relize he is rediating the same strategy Nike has adopted
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