Nike made some of the worst visually appealing football jerseys this season. On the other hand Adidas has made good jerseys for winning clubs/country like Real Madrid, & Spain. Also Indian cricket team which won World Cup. Going deep into tournaments & winning finals mean more eyes on the particular team’s jerseys.
I dont like nike but wearing adidas since 2012. Right now I have 3 adidas 1 sketchers. 2 mochi and 1 louis philippe. And yeah 1 snow boots from decathalon.
👉Join the Retire Early Masterclass now at 50% discount bitly.onepercentclub.io/retireearlymc (The Masterclass is going to be in English) youtube.com/@onepercentclub12?si=iGkac_6DPcJUnH5v
Finally, I understand properly why Nike's stock price fell. I have seen so many foreign RUclips videos but your video is the most detailed and in-depth.
I really dont know who is buying from Macys and foot locker most of their stores are being shut down..... I 100% agree what NIKE is doing is absolutely correct and the only thing Nike is falling is inventory issue that was created during lockdown and the other biggest thing is competitors have been increasing day by day. I myself have been trying other brands
Also they need to give some discounts or special offers if they are trying to capture a lot of customer segments. They aren't targeting a niche customer segment who could easily buy shoes on whatever prices Nike sets. When there is a lot of competition you not only need a strong brand image but also provide some incentives to your customers.
Nike's downfall is due to the poor durability of their shoes. Plus they increases the prices so high while make customers wait in queue at shop or login to one of their website late at night for their so called "Limited drops". Also the mentally deranged sneakerheads who collect shoes didn't help.
This is what I believe to be the case as well. They're just not good enough quality or performance, especially for the price they're charging. I own both Hoka and Asics shoes and they're way better in terms of performance than what the best of Nike had to offer. While being less expensive to comparable models too. A great d2c strategy is clearly pointless if your products just aren't as good anymore.
@@head_honcho192 you are lucky, my old Nike shoes lasted a really long. But after 2018 their quality was going downhill every time I bought one. Adidas usually lasted longer. But for me Asics, New Balance and Hoka were most durable.
@@dalmeow Yup none of my shoes from Nike were durable. In fact I found them to be a bit uncomfortable too. While my Asics and New Balance are not only durable but comfortable as well.
Haters be hating but Nike still makes the best shoes. Yes there are limited drops but they also sell the most cutting edge shoes for every sport that are not limited. Even if you want a walking shoe- there's noting better than zoomx shoes. What's the model of the shoe you used and what NB or Asics model are you comparing with? Nike hasn't had a downfall, stocks fall and rise; even in that a 20% drop. It's fine, what business doesn't make mistakes? Nike as a brand, as sports tech org, as shoe design org is still going strong, just ask their athletes across sports. EDIT: I own like 60 pairs of Nikes and I'm not deranged. Prove me wrong.
I think another big reason was moving production to China, and not safeguarding their design like Apple. So many knockoffs surfaced from Chinese producers. With the DTC set up, the accessibility to consumers become reduced and it took the product away from average consumer. Its product design also appear flimsy awful.
I have owned a Hoka and presently own an On. Hoka was very comfortable and On is literally their name On-cloud! Both were better than various Nike’s I have owned over decades!
Present buddy ❤ From the case study 'Understanding Nike'(3 years ago) to this, lucky to have found you so early. Thank you both of you for making a difference. Ye Dil Maange More❤
Nah that's not the only reason, Shoe resellers have ruined them, they are the real culprits, plus their good shoes are getting costlier out of average people's reach. Plus the raise of other affordable brands has really hit them hard. 😂😂😂😂😂😂
@@sir_prize_ma_the_farcar4547 shoe resellers are the main reason that Nike is having the premium stamp. Did you see any other brands that didn’t collab with Nike adidas or some big giants having that premium valuation in this market
@@subhankar5615 such in depth micro economy example is of no use in essay. Use your time wisely. I was like you, wrote mains 4 times and never got to interview because i lacked focus.
Thanks for the video when my father show me the first business case study i was surprised than i started watching your video and i am the future entrepreneur and plz make more video case study of lot of brand👍👌
"3 tigada kaam bigada.." This line also can be a reason for NIKE down fall because where Nike Market is falling, decathlon is growing because they are providing better values to customers where Nike is not ensuring customers time and value
The video was extremely insightful as always!! Moreover, being a B-School student of Marketing, the takeaways in this video were a direct application of the lessons I am learning in the classroom. Thank you very much for this wonderful video!
I think the decline has also to do with increasing competition with new brands offering amazing designs at lower price. Then there is the rise of Pop culture. Nike was always about athletes. You don't see them promoting celebrities other than athletes. While this is commendable to stay true to yourself, it's also important to acknowledge that there is a shift in consumer preferences and it's important to have a sub-brand to address that gap.
The best video and explanation that I've come across detailing the DTC model and some of the reasons for Nike's share price woes. It's quite amazing to see the doom and gloom stories of Nike being finished and it's the end of them. They're still the largest sportswear and shoe company worldwide. Excellent video and commentary.
Your "How Dell killed IBM ?" case study should be linked to this video on how D2C when combined with just in time production is successful whereas for products like Nike it is not. Beautiful insights from both the video. Loved it :)
One more major benefit of D2C is eliminating the risk of buying fake products. Imagine spending 100s of dollars on a pair of shoe you bought from some store or online website like amazon, only to later realize it was fake, badly damages the brand reputation. So i think even if this hits their business, although there are many other reasons for this too. In the long run D2C will help keep their brand image strong and exclusive which will make them a more stable business.
ghanta...D2C is still profitable...just that it had to be aggressive during lockdown for 2 years on D2C and cut down retailers as stores were closed / people are not going to stores. once everything is back up now Nike is doing business with retailers too.
Men You are making damnn good content, As i am aspirant of Data field i got to know how Data is important to Nike, and based on which Nike has changed it's strategy, However it's not succeeded as wanted as they unware about consequences, Man worth watching this channel 🌟
love all your videos. this as well.. as a business perspective.. but as a sneaker head I'll tell you 3 more things happened due to which there is a fall in nike sales.. 1) nike sneakers mostly air Jordans were not living up to the hype as there were no brand new ideas and stories rather they were re-releasing the older designs which were limited pairs before.. so the supply raised and demand fell. 2)other sneaker companies are giving tough competition like Adidas originals ,new balance etc.. and people are now opting for them.. nike was more about aspirational products and exclusivity which had them sell out everything in seconds. 3) JORDANS as a brand is now falling off and new entrants like travis Scott and more have not lived up to the hype of air Jordans. more rookie basketball players have joined Adidas. Adidas is heavily investing into the marketing and its giving nike a tough competition.. nike was a athelete's thing before and they marketed like that but now things have changed. kindly make an extensive video on the whole sneaker market concept which is a very hard to crack market for new entrants where india is now literally going up with some of the Indian brands going up.
Hi bro i am a huge fan of your videos,from your videos I have gained lot of knowledge about business , could you please do a video on a agri-tech business model
Great Strategy to use the most trending topic on youtube i.e. Cristiano Ronaldo as your thumb nail you guy's can even clarify that he is one of the faces of nike . Nice 👍
I book a daily slot of 30 mins for self learning (it may be reading a telecom related article or learning new paper modelling techniques etc), watching your video is part of that 30 min self learning 🙏🏼❤️. Please keep it up and God bless you ❤️❤️
Firstly I love your videos it really gives me insides regarding my career approach despite not being from business subject. Can you make a video on the pharmaceutical economy ?
Think School you are winning hearts day by day with your brilliant case studies and analysis , thanks to god i was born in the era when think school has a youtube channel.Hats off to ganesh bhai , parsh bhai and their brilliant team🛐
Nike raised prices like crazy, retailers would generally offer discounts, Nike doesn't do it that way.. I have bought over 5-6 pairs of nike a year during the covid times, but since last year I have bought about 3 only..
Hello Sir, I really like your styling of the presentation, so can you tell me which tool you use for building all your presentations?. As I am starting my startup journey it will be beneficial.
In my opinion, the reason they're doing poorly is because their products are all hype and no substance lately, while costing an exorbitant sum. The leather on the current Jordans and Air force 1s are the cheapest and worst quality if you look at reviews. They don't last at all, and I've personally faced this with my Air Force 1. When it comes to running shoes, I own both Hoka and Asics shoes and they're way better in terms of performance than what the best of Nike had to offer. While being less expensive to comparable models too. A great brand name and amazing d2c strategy aren't going to be worth shit if your products just aren't good enough.
Dude yea, but that may affect customer choice of a few; not the overall bottom line in the short term... If quality is everything, then Pepsi, Coke, Kraft-Heinz etc. should not be doing that well... And the Jordans and Air force one are bling, basketball shoes (consumer dispensable)... they have more staple products in their catalog like basic running shoes... But yes, what you say has merit, IMHO as an investor in the company (I own a few shares), I would like to see inorganic growth... The market and consumer choice is a lot more fragmented today... there is hiking shoes, ultra cushioned shoes like Hoka and On, Barefoot shoes, minimalist running shoes etc...
Due to the pandemic, the situation of the businesses in all the markets has become very fragile and with of concept D to C, it breaks all the supply chain even the structure of economy
one more thing is the shift of nike's brand image, ive seen people in social media talk about the streetwear trend ruining their design and comfort and people hate it. Some believe it no longer connects with people through storytelling. Not to forget some hideous designs they have been selling.
![Seungmin "그렇게, 천천히, 우리(As we are)" | [Stray Kids : SKZ-PLAYER]](http://i.ytimg.com/vi/kAzmhLHePqU/mqdefault.jpg)
![BLACK BAG - Official Trailer [HD] - Only in Theaters March 14](http://i.ytimg.com/vi/Du0Xp8WX_7I/mqdefault.jpg)
Nike made some of the worst visually appealing football jerseys this season. On the other hand Adidas has made good jerseys for winning clubs/country like Real Madrid, & Spain. Also Indian cricket team which won World Cup. Going deep into tournaments & winning finals mean more eyes on the particular team’s jerseys.
Bro forgot World cup champions Argentina 😂❤️🔥
Nike quality sucks as well, Adidas is picking up n good ones too.
@@shivshankardash8248Making an appealing jersey won't win the contract. Anyway the funniest comment. Good luck
QQ q😮😢
I dont like nike but wearing adidas since 2012. Right now I have 3 adidas 1 sketchers. 2 mochi and 1 louis philippe. And yeah 1 snow boots from decathalon.
As an MBA student, these videos are such a treat! I watch them on my way to college
THe very basic thing is, people would like to try a shoe before buying. Having stores in every place is not possible which creates another problem
he discussed it i guess
👉Join the Retire Early Masterclass now at 50% discount bitly.onepercentclub.io/retireearlymc
(The Masterclass is going to be in English)
youtube.com/@onepercentclub12?si=iGkac_6DPcJUnH5v
Case study on Apple will be worth it
Yes much needed
The reasons u hv givn is related to mismanagement often happen with big brands for not noticing everyday sales
Nice video editing
Loved the flow and understanding
Finally, I understand properly why Nike's stock price fell. I have seen so many foreign RUclips videos but your video is the most detailed and in-depth.
I really dont know who is buying from Macys and foot locker most of their stores are being shut down.....
I 100% agree what NIKE is doing is absolutely correct and the only thing Nike is falling is inventory issue that was created during lockdown and
the other biggest thing is competitors have been increasing day by day. I myself have been trying other brands
Also they need to give some discounts or special offers if they are trying to capture a lot of customer segments. They aren't targeting a niche customer segment who could easily buy shoes on whatever prices Nike sets. When there is a lot of competition you not only need a strong brand image but also provide some incentives to your customers.
Yes this is absolutely true……
Classic Thinkschool business case studies are back! Super insightful and look forward to more such case studies!
Nike's downfall is due to the poor durability of their shoes. Plus they increases the prices so high while make customers wait in queue at shop or login to one of their website late at night for their so called "Limited drops".
Also the mentally deranged sneakerheads who collect shoes didn't help.
my all nike shoes lasted longer than the adidas ones tho
This is what I believe to be the case as well. They're just not good enough quality or performance, especially for the price they're charging. I own both Hoka and Asics shoes and they're way better in terms of performance than what the best of Nike had to offer. While being less expensive to comparable models too.
A great d2c strategy is clearly pointless if your products just aren't as good anymore.
@@head_honcho192 you are lucky, my old Nike shoes lasted a really long. But after 2018 their quality was going downhill every time I bought one. Adidas usually lasted longer. But for me Asics, New Balance and Hoka were most durable.
@@dalmeow Yup none of my shoes from Nike were durable. In fact I found them to be a bit uncomfortable too. While my Asics and New Balance are not only durable but comfortable as well.
Haters be hating but Nike still makes the best shoes. Yes there are limited drops but they also sell the most cutting edge shoes for every sport that are not limited. Even if you want a walking shoe- there's noting better than zoomx shoes. What's the model of the shoe you used and what NB or Asics model are you comparing with?
Nike hasn't had a downfall, stocks fall and rise; even in that a 20% drop. It's fine, what business doesn't make mistakes? Nike as a brand, as sports tech org, as shoe design org is still going strong, just ask their athletes across sports.
EDIT: I own like 60 pairs of Nikes and I'm not deranged. Prove me wrong.
Wow What a Coincidence !
Currently I'm Reading the 'Shoe dog' and This video Shows Up .
It's not a coincidence...! Welcome to digital era.
same man
they reading your mind, stay woke.
@@Beanboy-fx1qybro I Started reading This book 20 days ago
And I subscribed to him
No One is reading my mind 🙂
There are no coincidences, i swear Google hears you all day long.
This channels graphics are second to none. As a visual learner, its game changer
Companies in my country did D2C but didn't cut ties with their retail partners, because their D2C sales are small compaired to those from retail.
I think another big reason was moving production to China, and not safeguarding their design like Apple. So many knockoffs surfaced from Chinese producers. With the DTC set up, the accessibility to consumers become reduced and it took the product away from average consumer. Its product design also appear flimsy awful.
I have owned a Hoka and presently own an On. Hoka was very comfortable and On is literally their name On-cloud! Both were better than various Nike’s I have owned over decades!
True that is. Both are practical and provide better foot stability compared to Nike.
Present buddy ❤
From the case study 'Understanding Nike'(3 years ago) to this, lucky to have found you so early.
Thank you both of you for making a difference.
Ye Dil Maange More❤
Nah that's not the only reason, Shoe resellers have ruined them, they are the real culprits, plus their good shoes are getting costlier out of average people's reach. Plus the raise of other affordable brands has really hit them hard. 😂😂😂😂😂😂
@@sir_prize_ma_the_farcar4547 shoe resellers are the main reason that Nike is having the premium stamp. Did you see any other brands that didn’t collab with Nike adidas or some big giants having that premium valuation in this market
slightly disagree. competition is becoming tougher. On Running, Li-ning, Peak, Asics and even Puma are targeting premiere customers.
HAS TO BE THE BEST EP, WELL DONE!!!!!!!
Love your content! ❤
Please make one video on Mining Industry it would be really helpful 😀
I think there is already one
Another top quality video 👏🏼👏🏼👏🏼
Greatest RUclips channel a 100 percent education with not less than entertainment that not bored us. Great channel wowwww
You never fail to deliver great content!!
Being an UPSC aspirant, I wait for your case studies for preparing my notes.
How is this even remotely relevant?
@@CMGM55examples in Essay writing
@@subhankar5615 🤦 It's not even philosophical 🤷♀️
@@subhankar5615 such in depth micro economy example is of no use in essay.
Use your time wisely.
I was like you, wrote mains 4 times and never got to interview because i lacked focus.
@@CMGM55 & u r still out of focus?
Thanks for the video when my father show me the first business case study i was surprised than i started watching your video and i am the future entrepreneur and plz make more video case study of lot of brand👍👌
this is a classic thinkschool video.. that i have subscribed for ❤
"3 tigada kaam bigada.."
This line also can be a reason for NIKE down fall because where Nike Market is falling, decathlon is growing because they are providing better values to customers where Nike is not ensuring customers time and value
The episodes are extremely informative.
So much to learn from each case study, I wish if think school can increase their frequency of video releasing.
Waiting on the podcasts ❤
I am in total love with this channel. Just brilliant stuff as the time goes. Can't thank you enough for these videos.♥
Great job on video editing & very well explained!
The video was extremely insightful as always!! Moreover, being a B-School student of Marketing, the takeaways in this video were a direct application of the lessons I am learning in the classroom. Thank you very much for this wonderful video!
I think the decline has also to do with increasing competition with new brands offering amazing designs at lower price. Then there is the rise of Pop culture. Nike was always about athletes. You don't see them promoting celebrities other than athletes. While this is commendable to stay true to yourself, it's also important to acknowledge that there is a shift in consumer preferences and it's important to have a sub-brand to address that gap.
Yes I agree with you..brand loyalty has its own ifs and buts
Lovely! I love the point of Loyalty by perception and Loyalty by design.
The best video and explanation that I've come across detailing the DTC model and some of the reasons for Nike's share price woes.
It's quite amazing to see the doom and gloom stories of Nike being finished and it's the end of them. They're still the largest sportswear and shoe company worldwide.
Excellent video and commentary.
Your "How Dell killed IBM ?" case study should be linked to this video on how D2C when combined with just in time production is successful whereas for products like Nike it is not. Beautiful insights from both the video. Loved it :)
Great video brother!❤
One more major benefit of D2C is eliminating the risk of buying fake products. Imagine spending 100s of dollars on a pair of shoe you bought from some store or online website like amazon, only to later realize it was fake, badly damages the brand reputation. So i think even if this hits their business, although there are many other reasons for this too. In the long run D2C will help keep their brand image strong and exclusive which will make them a more stable business.
Very good topic,well explained too,Thanks think school
Knowledgeable, Interesting Inputs!
Great content, Great delivery, Great infomatics and presentation....
Awesome analysis about Nike’s temporary struggling.
3:35 real content start
Would love an episode on INTEL. It is very important topic
yyyyeah wow 9 in a row on the demo and 4 in live. Thanks. Been waiting for something that finally works for me. I understand now how it works.
Brilliant video! Much appreciated.
Good insights. Very informative yet another video.
Great intro 🔥
Brilliant and well presented
Excellent programme
Props to the editor
I am surprised by the Nike d2c strategy 😮 ❤ 👏👏👏
Best Case study for class 11th bst students ❤
this entire business lesson was really worth studying
15:20 Reason behind downfall
How do you scrape topics i love how you present things but have always been intrigued by your choices of topics
Awesome content as always
ghanta...D2C is still profitable...just that it had to be aggressive during lockdown for 2 years on D2C and cut down retailers as stores were closed / people are not going to stores. once everything is back up now Nike is doing business with retailers too.
D2C strategy also includes avoiding digital platforms like Amazon. Nike doesnt sell any shoes on Amazon for example.
Profit and profitability are different things brother...
In a brand as big as Nike, the first one matters for shareholder's value...
Men You are making damnn good content, As i am aspirant of Data field i got to know how Data is important to Nike, and based on which Nike has changed it's strategy, However it's not succeeded as wanted as they unware about consequences,
Man worth watching this channel 🌟
Very informative vid ❤
Video quality is so bad even at 4k. Looks very blurry and soft. Watching on C2 oled. Why??
love all your videos. this as well.. as a business perspective.. but as a sneaker head I'll tell you 3 more things happened due to which there is a fall in nike sales..
1) nike sneakers mostly air Jordans were not living up to the hype as there were no brand new ideas and stories rather they were re-releasing the older designs which were limited pairs before.. so the supply raised and demand fell.
2)other sneaker companies are giving tough competition like Adidas originals ,new balance etc.. and people are now opting for them.. nike was more about aspirational products and exclusivity which had them sell out everything in seconds.
3) JORDANS as a brand is now falling off and new entrants like travis Scott and more have not lived up to the hype of air Jordans. more rookie basketball players have joined Adidas. Adidas is heavily investing into the marketing and its giving nike a tough competition.. nike was a athelete's thing before and they marketed like that but now things have changed.
kindly make an extensive video on the whole sneaker market concept which is a very hard to crack market for new entrants where india is now literally going up with some of the Indian brands going up.
True. Also, Adidas is now way ahead in performance to price ratio compared to nike in every price range.
Great content & you explained so well that any layman or school kid can understand❤😊
Amazing ❤
Informative ❤
Hi bro i am a huge fan of your videos,from your videos I have gained lot of knowledge about business , could you please do a video on a agri-tech business model
Brilliant video!
Great Strategy to use the most trending topic on youtube i.e. Cristiano Ronaldo as your thumb nail you guy's can even clarify that he is one of the faces of nike . Nice 👍
Awesome video. Thank you
I book a daily slot of 30 mins for self learning (it may be reading a telecom related article or learning new paper modelling techniques etc), watching your video is part of that 30 min self learning 🙏🏼❤️. Please keep it up and God bless you ❤️❤️
Firstly I love your videos it really gives me insides regarding my career approach despite not being from business subject.
Can you make a video on the pharmaceutical economy ?
Good Job Nike. They will try hard to let you down via every way possible( Likes of YT content creators )but you are a long run winner.
Think School you are winning hearts day by day with your brilliant case studies and analysis , thanks to god i was born in the era when think school has a youtube channel.Hats off to ganesh bhai , parsh bhai and their brilliant team🛐
Thanks for the informative video. . . .
Just obsessed with ur thumbnails ❤.......
Thank you team
Amezing video with fine details ❤❤❤😊😊
Nike raised prices like crazy, retailers would generally offer discounts, Nike doesn't do it that way..
I have bought over 5-6 pairs of nike a year during the covid times, but since last year I have bought about 3 only..
You are aspirational
I am a facial plastic surgeon you help me learn more about world
thank you
You should share the details of your video editor. He’s really impressive
Really well explained...👍
Decathlon is currently running on a similar D2C model and I believe it will too soon see declining profits as some competitor comes up!
❤ amazing learning
Nice case study
Its just shoes.....yet people buy it like its gold
Basic of business..
You can not do all..
Profit sharing helps you grow..
Hello Sir, I really like your styling of the presentation, so can you tell me which tool you use for building all your presentations?. As I am starting my startup journey it will be beneficial.
🤯🤯🤯🤯🤯🤯🤯🤯 blown, by the strategies, mistakes which were ment to bring profit but backfired
Awesome evaluation
Very good sir
Can any one some more channels(informative ) same like thinkschool that covers crazy things around the universe. Thnx in advance.
Thanks buddy!
In my opinion, the reason they're doing poorly is because their products are all hype and no substance lately, while costing an exorbitant sum. The leather on the current Jordans and Air force 1s are the cheapest and worst quality if you look at reviews. They don't last at all, and I've personally faced this with my Air Force 1. When it comes to running shoes, I own both Hoka and Asics shoes and they're way better in terms of performance than what the best of Nike had to offer. While being less expensive to comparable models too.
A great brand name and amazing d2c strategy aren't going to be worth shit if your products just aren't good enough.
Dude yea, but that may affect customer choice of a few; not the overall bottom line in the short term...
If quality is everything, then Pepsi, Coke, Kraft-Heinz etc. should not be doing that well...
And the Jordans and Air force one are bling, basketball shoes (consumer dispensable)... they have more staple products in their catalog like basic running shoes...
But yes, what you say has merit, IMHO as an investor in the company (I own a few shares), I would like to see inorganic growth... The market and consumer choice is a lot more fragmented today... there is hiking shoes, ultra cushioned shoes like Hoka and On, Barefoot shoes, minimalist running shoes etc...
nice video
hello Ganesh, I would request you to please make this video in hindi so that i can share it with my parents as they both are in D2C business
Due to the pandemic, the situation of the businesses in all the markets has become very fragile and with of concept D to C, it breaks all the supply chain even the structure of economy
Case study on BMW will be worth it!
Nike was the main sponsor for the groups worked against Osho ( Bagavan Rajneesh) at Oregon
one more thing is the shift of nike's brand image, ive seen people in social media talk about the streetwear trend ruining their design and comfort and people hate it. Some believe it no longer connects with people through storytelling. Not to forget some hideous designs they have been selling.
15:35 actual video starts here in case if you are already aware of the DTC model