The Rise and Fall of Old Monk | Business Case Study

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  • Опубликовано: 10 янв 2025

Комментарии • 1,4 тыс.

  • @ThinkSchool
    @ThinkSchool  4 месяца назад +73

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    • @CaptainbadboyShaah
      @CaptainbadboyShaah 4 месяца назад +2

      Woh sb toh thik hai bhai bt yeh btaoo yeh watch ki link kha hai??

    • @CaptainbadboyShaah
      @CaptainbadboyShaah 4 месяца назад +1

      I want watch link

    • @youniquesaikat776
      @youniquesaikat776 4 месяца назад

      Did you know that the name Old Monk was based on Netaji Subhash Chandra Bose's Gumnami baba avatar. Not many knows this information but I am sure about this.

    • @yogesht.s.9513
      @yogesht.s.9513 4 месяца назад +1

      Next we need a case study on red bull

    • @chBasit01
      @chBasit01 4 месяца назад

      Think school should add Audio track option for it's Hindi audience just like Mr.Beast..... 19 years old huge fan of Think School interested in business and Geopolitics.Love from PAKISTAN 🇵🇰

  • @outbackandabout
    @outbackandabout 4 месяца назад +1295

    When he started talking about the fall of Old Monk, I paused the video and went to the shop and got a bottle of Old Monk as i simply will not allow Old Monk to fall. But then as video went ahead, he started talking about the rise of Old Monk again. So now both Old Monk and me are high as F and I'm proud of it.

    • @subhamroy6359
      @subhamroy6359 4 месяца назад +14

      Cheers brother 😂

    • @warrenbuffett920
      @warrenbuffett920 4 месяца назад +4

      Damn😂😂😂

    • @outbackandabout
      @outbackandabout 4 месяца назад +5

      @@warrenbuffett920 Sir, big fan of your investing strategies. thank you for taking time to comment here.

    • @warrenbuffett920
      @warrenbuffett920 4 месяца назад +2

      @@outbackandabout , Thank you and always thing long term and invest long term.

    • @vsuperstar69
      @vsuperstar69 4 месяца назад

      😂😂😂

  • @DeepjyotiMukherjeeSuman
    @DeepjyotiMukherjeeSuman 4 месяца назад +69

    The rise of Old Monk in recent years is due to the word of mouth on social media. Old Monk is legendary and still is legendary in the northern and eastern states especially in higher altitude places. Travel vloggers, food vloggers and social media influencers are bringing back the legend in unique and creative way through their content.

  • @arjunnair2924
    @arjunnair2924 4 месяца назад +2839

    Going to buy Budha Sadhu(old monk) today..can't let it go bankrupt

  • @epicroyal01
    @epicroyal01 4 месяца назад +37

    Old monk and hostel mates were a staple during engineering days errr nights, brings back memories, its been and will always be a legend

  • @mr.schrodinger7
    @mr.schrodinger7 4 месяца назад +700

    Being a 20-year old, I never knew Old Monk was this legendary. Thank you Think School for educating us on this very aspect of business.

    • @shortsblocker5076
      @shortsblocker5076 4 месяца назад +10

      I know because my friends drinks but never taste it....
      No alcohol

    • @The90sbuoyy
      @The90sbuoyy 4 месяца назад

      @@shortsblocker5076 Good buooyy

    • @dataone100
      @dataone100 4 месяца назад +4

      Ur gen z…u wouldn’t know.

    • @manojgail
      @manojgail 4 месяца назад +3

      Wait for atleast 1 year to try it out.

    • @KunalKeshav-dq6ty
      @KunalKeshav-dq6ty 3 месяца назад +1

      Naya hai na tu isilye

  • @rajeshkumarpanda7057
    @rajeshkumarpanda7057 4 месяца назад +16

    This is the biggest smile I saw in Ganesh's face while doing a case study

  • @rajeevmd
    @rajeevmd 4 месяца назад +287

    Old monk bounced back due to three reasons, 1. they started handing out bottling franchises to suppliers in different states and hence got back into markets which supported within state manufacturer ( eg. like in TN) 2. they started coming out with new and bit more premium products (eg. XO cafe rum) 3. their comeback rode on a wave of nostalgia especially in places where they were previously absent due to state interference.

    • @pranavvisweswaran2170
      @pranavvisweswaran2170 4 месяца назад +5

      exactly and also the change in management

    • @ShashidharParameshwaran
      @ShashidharParameshwaran 4 месяца назад +8

      Also they launched a small but emotional connect campaign, the Old Monk days, reach out to the people with whom you have had Old Monk if you have lost touch. That really caught up and lots of people for old nostalgia reach out to the brand and the people.

    • @sanjaypatil2532
      @sanjaypatil2532 4 месяца назад +8

      Very old story. And during the slow down, we in Karnataka never saw any shortages, neither is there one now. 30 Crores is a very small debt for such a large firm ! So is this a real case study or a marketing gimmick ?

    • @indukumarr
      @indukumarr 4 месяца назад

      ​@@sanjaypatil2532
      Group must be worth 10 to 15k crores.

  • @sigmarules3584
    @sigmarules3584 4 месяца назад +10

    Since the time it rumoured the Bankruptcy... Old Monk fans flooded the market with its demand. The consumption rose sky high. This Rum can never be out of fashion. Legends are legends.

    • @sushant3196
      @sushant3196 3 месяца назад +2

      Yes, old monk's quality has dropped, but I'm not going to let the company go down. I'm going to buy old monk bottles now.

  • @Cradaver
    @Cradaver 4 месяца назад +648

    Old monk is in OR mess , JCO mess , Officers mess .. Unit's bada khana , TD .. Old monk is army's favorite drink...

    • @abhishekeditz7326
      @abhishekeditz7326 4 месяца назад +22

      True ! Every Bada Khana Party's favourite mixed with coca cola 😅!

    • @fnamelname4146
      @fnamelname4146 4 месяца назад +10

      Yeah, but not the same like it used to be, nowadays whiskeys are more common than old monk.
      Once upon a time it was old monk, old monk and old monk.

    • @vg82
      @vg82 4 месяца назад +7

      Old monk sardi mai garam pani ke saath maaza badiya wala

    • @MARKCRASTO
      @MARKCRASTO 4 месяца назад

      Absolutely!!

    • @abhisekhkumar4948
      @abhisekhkumar4948 4 месяца назад +1

      ​@@vg82waah

  • @soumyabhawna2879
    @soumyabhawna2879 4 месяца назад +101

    You surprise me everytime with your mindboggling content and invaluable insights on every business study you take up. Your work is an inspiration, keep teaching us the great way!

    • @OO27
      @OO27 4 месяца назад +3

      Girls also see his videos interesting

    • @fruitsalad-ry4ku
      @fruitsalad-ry4ku 2 месяца назад

      ChatGPT

  • @nilanjannandi4713
    @nilanjannandi4713 4 месяца назад +223

    Old monk launched many new products recently one of which is Old Monk Coffee Rum which tastes like Irish coffee , this product alone can kill the competition

    • @shivaygoel7929
      @shivaygoel7929 4 месяца назад +15

      True AF bro, just commented the same thing, Old monk is a go to drink in winters

    • @suman3365
      @suman3365 4 месяца назад +4

      I've never tasted it dude does it taste good

    • @sandipan8
      @sandipan8 4 месяца назад

      ​@@suman3365if you like coffee you'll love it.. it's more like a dessert drink

    • @shivaygoel7929
      @shivaygoel7929 4 месяца назад

      @@suman3365 yes it does

    • @cba070288
      @cba070288 3 месяца назад +3

      But unfortunately bro quality have been compromised

  • @MBsMancave
    @MBsMancave 4 месяца назад +42

    Very nice video. Here are a few points that I would like to mention.
    1. Even though they word it in a way that a common buyer would think that the rum is 7 years old, it is actually just fresh rum that is blended with fraction of aged rum.
    They use artificial flavors to achieve the taste that seems similar to an aged rum.
    2. Same with usage of casks. Casks are expensive and because of high temperature in India, a lot of liquid is evaporated during the aging. While makers are genuinly aging the liquid in casks for prolonged period, selling it for sub 500 price is simply not practical or sustainable.
    3. While this is just an opinion, their bounce back can be accounted to strong sales in Haryana (Gurgaon) as most NCR based people prefer to buy their alcohol from L1 stores because cheaper prices. Also, there is a nostalgia kick back as people have tried a lot of rums but none have been to crack the right taste balance and people are going back to the old trusted. Also, popular rums like Imperial Red disappeared from Delhi market after the liquor scam fiasco.
    Things may change as Indian rum industry is bound to go through a change in coming years with a lot of new players entering the market.
    Once again, loved the video.
    Cheers!!!

  • @NaveenKumar-s8e
    @NaveenKumar-s8e 4 месяца назад +42

    Wat a coincidence I watch all your videos at evening with my drink and today I am with a glass of old monk and watching the legendary old monk case study! Love for old monk from 7 years

  • @chankithan4561
    @chankithan4561 2 месяца назад +5

    Me and my friends single handedly trying hard to keep Old Monk in business.

  • @prithvi24
    @prithvi24 4 месяца назад +37

    watching from Chennai. For the past few years I see old monk at the TASMACs once in a while. Every time , I stock up. Demand is always there, supply is never there.

  • @mikemikemikemikemikemeup
    @mikemikemikemikemikemeup 13 дней назад +2

    I’m drinking it on the rocks half water, half old monk right now. I’m mostly a whiskey guy but when it comes to rum it’s the only one I’ll get. I hope they stick around. It was the first and only rum that I even enjoyed.

  • @bijupanickerinok3457
    @bijupanickerinok3457 4 месяца назад +178

    Old monk has now come up with white rum, we are buying it in Qatar.
    My friends told old monk started selling in Manchester shops.
    During Covid lockdown I had a case of old monk which helped us to navigate that period
    Go strong old monk

    • @akshathaka5988
      @akshathaka5988 4 месяца назад

      Alcohol s available in Qatar?

    • @bijupanickerinok3457
      @bijupanickerinok3457 4 месяца назад

      @@akshathaka5988 Yes, available to buy from an outlet against holding permit for it. Available in 5/4 star hotels bars for all. Nightclubs also available

    • @fancyyahoo
      @fancyyahoo 4 месяца назад

      I knew that Saudi Arabia is legalising alcohol because they know they have to reform their general Islamic mindset in order to become more globally welcome, but Qatar is a big surprise!

    • @frostzeno9
      @frostzeno9 Месяц назад +1

      try Old monk coffee flavor bro

  • @SandipanChakraborty
    @SandipanChakraborty Месяц назад +3

    Winter is here. Time for old monk to rise again!

  • @menons
    @menons 4 месяца назад +20

    Ganesh: I live in the US and noticed that Old Monk is available in many liquor stores across the US, in the past 2-3 years. The specific brand they sell is "Old Monk Legend". I hope they push this more aggressively in the bars in the US. No advertising spells death knell these days. I love my Old Monk!

  • @rudragoyal7464
    @rudragoyal7464 4 месяца назад +2

    Can not thank you enough for these case studies man. Glad i discovered your channel. Keep up the great work. Lots of love.❤

  • @poploginjust555
    @poploginjust555 4 месяца назад +159

    Drinking Oldmonk snd waiting to educate myself with more monks

  • @RajatG69
    @RajatG69 Месяц назад

    Heyy, thanks for the shoutout! After 2015, we did step up the game a bit. Apart from sticking to the nostalgia vibe, we also tried new stuff like special blends and a premium range (like Old Monk Gold Reserve).
    We also started showing up more at events and bars to vibe with the younger crowd. And exports helped us too-spreading the Monk love globally.
    At the end of the day, it's all about the stories n memories people have with Old Monk. Cheers for the love!

  • @bangtanionship
    @bangtanionship 4 месяца назад +198

    He is telling about this drink in such detail with passion that we can feel it on our taste buds 😂😂

    • @srinivasm2149
      @srinivasm2149 4 месяца назад +6

      This is exactly problem sir. My 15 year old son is now asking me to buy old monk for him. Shame on Ganesh Prasad for explaining about an Alcohol drink like this.

    • @bangtanionship
      @bangtanionship 4 месяца назад

      @@srinivasm2149 i agree

    • @bangtanionship
      @bangtanionship 4 месяца назад

      @@srinivasm2149 I agree

    • @mradvert0
      @mradvert0 4 месяца назад

      @@srinivasm2149I agree

    • @mradvert0
      @mradvert0 4 месяца назад

      @@srinivasm2149I agree with the problem

  • @sawanthapa9192
    @sawanthapa9192 4 месяца назад +2

    Old monk was always favourite across the classes. When there was a scarcity of old monk the lovers always looked and searched for it creating a new demand for it. I being the lover of old monk seen the days where it was not available even in states like Karnataka. But I believe class is forever. Which created the demand for old monk again and we see a rise in sale and demand

  • @ravishankar-tl5uk
    @ravishankar-tl5uk 4 месяца назад +63

    Think school has found a unique way of increasing its views by presenting this kind of business cases 😅 am sure nobody would skip the video 😊

  • @sharanjhaveri6324
    @sharanjhaveri6324 4 месяца назад

    Anyone with any entrepreneurial experience what so ever -
    The last 2 minutes on the video was gold. Felt it in my bones

  • @namansh9h
    @namansh9h 4 месяца назад +31

    Thank you Think School for making learning about Business so easy! ❤

  • @vidityadav1154
    @vidityadav1154 4 месяца назад +1

    2 to 3 days ago ,One of my friends was talking about old monk he asked me why now we can't see old monk in shop , and we couldn't have any idea about old monk . Thanks @thinkschool bring this topic 😄

  • @ppmmbb999
    @ppmmbb999 4 месяца назад +168

    Old Monk falling...How???
    I see it everywhere 😂
    In the last you only mentioned about the comeback it made, so the title should have been 'Rise Fall and Rise Again of Old Monk'

  • @bijuhajong5897
    @bijuhajong5897 4 месяца назад

    While you're explaining the story , today i found an extra glow in your face. I think this is LOVE😍

  • @rounakdas2797
    @rounakdas2797 4 месяца назад +18

    This is now the best marketing for Old Monk, also free

  • @chaz-e
    @chaz-e 23 часа назад

    Never knew it was world's #3 selling rum. great content, thanks TBS

  • @statsnmore
    @statsnmore 4 месяца назад +7

    Seriously, i just entered BAR ordered old monk, then opened RUclips this video was in recommendation started watching it while drinking, at 9:36 when it was all about taste, i really started smiling 😊

  • @DeveshChile
    @DeveshChile 2 месяца назад +6

    Video start from 4:00

  • @anuragrakshit8520
    @anuragrakshit8520 4 месяца назад +14

    Old monk should advertise it in such a way like nostalgia and college days and good old days..

  • @rafikkhotu2942
    @rafikkhotu2942 3 месяца назад

    Old is gold..
    Never heard anyone talk badly...will be loved another 100 yrs

  • @sen2939
    @sen2939 4 месяца назад +17

    Time to buy Old Monk and nostalgic college days. I can't see it going bankrupt.🎉

  • @neerajpatel6411
    @neerajpatel6411 Месяц назад

    after drinking so many brands now, we still love Old Monk the most! it can't stop rising to top again!

  • @radhakrishnan2007
    @radhakrishnan2007 4 месяца назад +11

    My favorite brand is Old Monk. I would like to highlight one thing here. All state/politicians promote their own brand which may their relatives or someone who give good money to them and manufacture locally. In Kerala they have promoted 'Javaan' which has high level of alcohol content, and they stopped only because of media power in our state. After couple of years, I'm seeing Old Monk again in our state. It's same with Tamil Nadu and Karnataka. In Tamil Nadu still they are selling locally manufactured un quality items.

  • @srijansantra7626
    @srijansantra7626 4 месяца назад

    Amazing work! This was a much required information for Old Monk lovers and probably one of the best case studies for entrepreneurs or Business Manegement students.

  • @VDeshmukh
    @VDeshmukh 4 месяца назад +13

    Cant let down the old monk, Usually I start it in Winter but this year form Rainy itself 😊😊

  • @Km15DJ
    @Km15DJ 2 месяца назад

    Without it in bangalroe 2006 , i wouldnt have finished my studies. loved it.
    all the way from malaysia

  • @sukritisalunke
    @sukritisalunke 4 месяца назад +61

    What I can’t believe this, As soon as old monk gets re stocked in defence canteens it disappears!

  • @yalavarthy333
    @yalavarthy333 4 месяца назад +258

    The fun fact is that even if you drink a full bottle of Old Monk rum, there’s no hangover the next day, as if you weren’t drunk at all.

    • @SlimJim3082
      @SlimJim3082 4 месяца назад +104

      Maybe in your 20s. It's a different thing in your 30s trust me 😂😂😂😅😅

    • @grdainylung5216
      @grdainylung5216 4 месяца назад +7

      Yep it's quality,taste is unique

    • @bobbysingh5470
      @bobbysingh5470 4 месяца назад +5

      Absolutely true man, thats the best part!

    • @vaibhavjadhav6122
      @vaibhavjadhav6122 4 месяца назад +26

      Marr jayega bro tu itna maat pee. 2 Quarter me toh meri yaadash chale jaati he and you are saying ki Khamba peene k baad there is no hangover.

    • @yalavarthy333
      @yalavarthy333 4 месяца назад +3

      @@SlimJim3082I am 34 bro now 😂

  • @tamalacharya8264
    @tamalacharya8264 4 месяца назад

    Dear Ganesh team, we all learn so much from each one of your case studies. We're so glad to have you ❤

  • @jyotichoudhary817
    @jyotichoudhary817 4 месяца назад +8

    Present buddy♥
    Thank you both of you!
    Ye Dil Maange More❤

  • @yuvisyuniverse
    @yuvisyuniverse 3 месяца назад

    On the way to buy one Old monk , Old monk gold reserve and old monk coffee can't leave this legend to be bankrupt. Just pure emotion for me❤

  • @Alfa210A
    @Alfa210A 4 месяца назад +196

    "Memories Bring Back... Memories Bring Back You "😂😂

    • @noclicheplease
      @noclicheplease 4 месяца назад +5

      Cheers to the wish you were here, but you're not
      'Cause the drinks bring back all the memories

    • @beingslimshady
      @beingslimshady 4 месяца назад +1

      Of everything we've been through
      Toast to the ones here today
      Toast to the ones that we lost on the way
      'Cause the drinks bring back all the memories 😁🍻

    • @__.cf.__darkn_ess5173
      @__.cf.__darkn_ess5173 4 месяца назад

      Memories bring memories bring back old monk glass😅😂

  • @yaxshah167
    @yaxshah167 4 месяца назад

    The introduction & background part was flawless perfect!!

  • @rajatgupta30
    @rajatgupta30 4 месяца назад +36

    The way you described Old monks's taste is legendary..old monk should create an ad out of it

    • @bobbysingh5470
      @bobbysingh5470 4 месяца назад

      i totally agree!!!

    • @Copypaste_11
      @Copypaste_11 4 месяца назад +1

      Im sure bro took a peg after this vid 😆💀💀💀

  • @KinshuKumar-theKKR
    @KinshuKumar-theKKR 4 месяца назад +1

    rise for old monk after 2021 was due to the fact that tourism shot up and the regular hilly places like parts of Uttrakhand, Ladakh, Himachal Pradesh saw waves of tourists. And the key selling point of old monk in the hill stations is that its still fairly cheap after adding the "extra" charge they add over the MRP for all available liqours.

  • @kgkarrthik
    @kgkarrthik 4 месяца назад +6

    As always loved the presentation. Always a special connect with OMR ❤

  • @helloworld8813
    @helloworld8813 11 дней назад

    Gulp down a bottle and half with my friends last evening, the best for chilling winter ❤❤❤

  • @Anonymous_13000
    @Anonymous_13000 4 месяца назад +15

    Finally the wait if over 😮‍💨🎉

  • @andysplays296
    @andysplays296 4 месяца назад

    Childern who saw their elders drinking old monk grew up and the brand loyalty kicked back in

  • @subhadippal9054
    @subhadippal9054 4 месяца назад +12

    Old Monk, an iconic Indian rum brand, has a long history that includes a Scottish founder, a brewery, and a connection to the Jallianwala Bagh Massacre.

  • @Abhisheak13
    @Abhisheak13 3 месяца назад

    Old Monk saw a resurgence around 2015-16, and it's no coincidence-that’s when my friends and I entered our college years.

  • @gaindians100
    @gaindians100 4 месяца назад +17

    Fantastic case study Ganesh

  • @SOUNDnBEATS
    @SOUNDnBEATS 4 месяца назад

    Any strategy we use will not change the fact that brands or products will rise and fall. The size of your product line doesn't matter. While I'm not a market expert, I think some products, like Old Monk, have a unique appeal that can't be replaced. Sales might drop, but the potential for a comeback remains, depending on how long the product has been off the market or lost its popularity. This is an interesting case study, and I appreciate you mentioning it. The rise and fall of Old Monk provides many insights to consider and learn from. The world is full of unknowns, and many factors from human thoughts and actions are constantly influencing every product, service, or business. Pace of Change is quite fast nowadays. Live Long!! Old Monk !! 😊👍

  • @sasankbarai2225
    @sasankbarai2225 4 месяца назад +8

    Maybe Old Monk is Ganesh's favorite drink, and he single-handedly went on to revive the brand, paving his path to becoming the brand ambassador of Old Monk 😃

  • @amanali2052
    @amanali2052 2 месяца назад

    I thought old monk was from out of India, i am really amazed to know that it was from India, thank you think school to bring this kind of content ❤

  • @monjeetmukerjee4179
    @monjeetmukerjee4179 4 месяца назад +8

    Old Monk is the Royal Enfield 'Bullet' of the drinks

  • @aryaxxn
    @aryaxxn 4 месяца назад

    great case study, just one more point to add in lessons is that:
    - Old Monk reduced it's price which led to two things, 1) Brand value degradation; and 2) Wave of ignorance
    that too during globalisation and increasing standards of living!

  • @tradingswamyintelugu6541
    @tradingswamyintelugu6541 4 месяца назад +25

    Old monk bottle is so unique

  • @calypso5629
    @calypso5629 4 месяца назад

    This video is the absolute word of mouth to bring back Old monk from Bankruptcy..

  • @nandish2911
    @nandish2911 4 месяца назад +25

    Old Monk = First Love 🤩😍

  • @umeshchittirai
    @umeshchittirai 4 месяца назад +37

    People still love old monk.
    It has distinct flavour and aroma

    • @mr-x-003
      @mr-x-003 4 месяца назад +1

      old monk Isn't failing, you are a failed youtuber

    • @umeshchittirai
      @umeshchittirai 4 месяца назад +1

      @@mr-x-003 do you understand English? Translate it into hindi if you are facing difficulty in understanding.
      Is there anything where I mentioned old monk is failed?
      I just said people still love old monk. It ha distinct flavour and aroma.

    • @mr-x-003
      @mr-x-003 4 месяца назад

      @@umeshchittirai it's my mistake , I thought I was commenting, but seems like I replied u , however this was for Think school, not for u

    • @theknightking4379
      @theknightking4379 4 месяца назад

      ​@@mr-x-003 you must have been so high

  • @nirmalyasinha9726
    @nirmalyasinha9726 4 месяца назад

    The "Hi Everybody" wakes my mind giving me repeat refresh.

  • @aadisingh1551
    @aadisingh1551 4 месяца назад +10

    Gonna take a shot of #OldMonk

  • @Sammoan_Thor
    @Sammoan_Thor Месяц назад

    I am going to buy it right now and then continue watching this video #OldMonk for life ❤️🫰🏻 Cheers 🥂

  • @kethaniyer5554
    @kethaniyer5554 4 месяца назад +5

    U made my mouth dry....Feel like having old monk now😂

  • @PaperModelGuru
    @PaperModelGuru 4 месяца назад

    You have chosen a unique topic yet again. Everyone has heard of or drank Old Monk but only a few knew about its legend. Thanks for sharing such insightful videos Ganesh and team ✌

  • @bharatshah765
    @bharatshah765 4 месяца назад +7

    Insightful presentation 👍

  • @MysticMind3891
    @MysticMind3891 4 месяца назад

    Old monk is still the favorite of those in their late 30's and 40's due to nostalgia associated with it. Memories of "Friends doing 10Rs contri each to buy a bottle and do a house party" is surely propelling the sales to an extent. Those friends can now afford to buy many bottles individually🙂

  • @brouno1989
    @brouno1989 4 месяца назад +6

    Though Old Monk is a tastier rum then McDowels or Captain Morgan Rum, I just want to comment on aging part of the Old Monk Rum. 7 year aged rum blended is just a marketing gimmick. They don't mention how much of the aged rum they blend. Because selling a 7 year blended rum in india would make it way more costlier than various scotch available in the market because in a tropical country like India where evaporation is high and aging will leave very little alcohol to sell after 7 long years of aging and it will not be possible to sell a rum on that price point (xxx or others) In Mharashtra XXX cost around Rs. 800 where as a scotch like Black Dog cost around 3-4k. So this aging statement is controversial. It mainly contains artificial flavoring, artificial colours and GNP (grain neutral spirit). If somebody knows how much they blend 7 year old rum pls let me know as well.

  • @scentofthesea
    @scentofthesea 4 месяца назад

    Your passion for old monk is quite visible in your description of its taste! 😅 9:03. Fun and good advertisement for the legendary drink!

  • @surferp89
    @surferp89 4 месяца назад +3

    Please guys take this responsibility seriously and let's make old man great again. Cheers 🍻

  • @Firesang
    @Firesang 4 месяца назад

    Nice video. Consise and informative.
    I wish Old Monk is available in the off-license shops and restaurants outside India!! Its taste is classic and unchanged. The dark brown bottle, its unique shape and texture - the feel in hand!! Old Monk is an Indian Legend Spirit.

  • @mucic4309
    @mucic4309 4 месяца назад +130

    For every like this comment gets I'll buy a bottle of old monk and drink it the same day

  • @rudranilshil9379
    @rudranilshil9379 3 месяца назад

    OM never disappeared, I Have been drinking Om since 4 years, it never disappoints me, the new coffee drink is beautiful

  • @saswatahalder4887
    @saswatahalder4887 4 месяца назад +4

    ❤❤
    brother a major salute to your research team

  • @rohandeep181
    @rohandeep181 2 месяца назад

    Old monk was always a go to drink in college whenever we felt the urge of drinking during our college days.. still remember the taste of the same .

  • @Avinash.J
    @Avinash.J 4 месяца назад +5

    How did it bounced back is very important please incorporate that !

  • @ckesan
    @ckesan Месяц назад

    The last part of the video is an eye opener!❤

  • @arjunnair2924
    @arjunnair2924 4 месяца назад +10

    Old monk coffee lover❤

    • @Shobhitgupta_46
      @Shobhitgupta_46 4 месяца назад

      Mujhe toh hungover ho jata hai so gold reserves or regular

  • @satraj1961
    @satraj1961 4 месяца назад

    The best 20 minutes spent in recent time!! Thank you 🙏🏻🙏🏻🙏🏻🙏🏻

  • @kirankumarpawar16
    @kirankumarpawar16 4 месяца назад +3

    In a single month old monk price hiked 3 times in Karnataka so I've shifted to Amrut Rum 🥴🙌🏻

    • @sushant3196
      @sushant3196 3 месяца назад +1

      I know... Maybe you want to switch to whiskey because rum is made from sugarcane... It'll cause diabetes. I think

  • @Johnsondsouza1987
    @Johnsondsouza1987 4 месяца назад

    I was totally unaware about the history of old monk. I felt everyone bought it just because it was the most affordable and Indians always love a good deal.

  • @sajalpratapsingh2057
    @sajalpratapsingh2057 4 месяца назад +4

    Thumbnail goes hard ngl

  • @pruthwirajpaul295
    @pruthwirajpaul295 3 месяца назад

    I drink old monk even in hot summers and my friends just look at me in awe. Whether I am a showoff or a fool...

  • @JayJay-jy8kz
    @JayJay-jy8kz 4 месяца назад +3

    Video starts at 3:55

    • @y6jacob
      @y6jacob 3 месяца назад

      Thank you 😊

  • @EUREKA-dw9pr
    @EUREKA-dw9pr 2 месяца назад

    old monk is legend..no worries, thanks for ur inputs, u made a video, that itself shows ur a big fan of that, likewise me also. its a pause, new trend..old is new.. think got my point thanks

  • @Sympl3535
    @Sympl3535 4 месяца назад +4

    I don't drink and I know nothing but yet loved this case study.. and even made a summary (notes)❤❤
    Thankyou Ganesh Bhai .!

  • @rutikkk7781
    @rutikkk7781 4 месяца назад +2

    18:34 - "Never be too reliable on a single product"
    Meanwhile Redbull with one energy drink 🎀

  • @bharatavarsha17000
    @bharatavarsha17000 4 месяца назад +13

    Damn! 💀
    First shocker is that I never knew Old Monk was an Indian brand which ruled the world, that's some serious sh**...👏🏻
    Second, it's great to see this case study on ThinkSchool ❤
    Third, Appreciate NM ji's work ...

    • @saupi5256
      @saupi5256 3 месяца назад

      Because you aren't drinking enough 😂

  • @AnandSivasankar
    @AnandSivasankar 4 месяца назад

    Saw this, bought a bottle and started drinking old monk and watched the video along side the great monk

  • @pechaoooo69
    @pechaoooo69 4 месяца назад +22

    Fall???? Really???

  • @farhanahmedrahee6422
    @farhanahmedrahee6422 Месяц назад

    Old Monk is popular in Bangladesh too. Just had a drink before seeing this video. Glad to see it's comeback in the indian market.

  • @parthabiswas7399
    @parthabiswas7399 4 месяца назад +4

    Recently Old Monk Also Launched The Coffee Flavour. Who Tried It & How's It ??

    • @varadmulye8540
      @varadmulye8540 4 месяца назад +2

      Its sexy !!!

    • @ArtaxWild101
      @ArtaxWild101 4 месяца назад +2

      Too sweet didn't like it. Always a fan of 7yrs Blended 😊

    • @varadmulye8540
      @varadmulye8540 4 месяца назад

      @@ArtaxWild101 pro tip mix ut with cold coffee