Why Lazy Marketing is Failing and Strategies for 2024 and Beyond with Veronica Romney

Wondering why your tried-and-true marketing tactics aren’t working anymore?
In this episode , I’m joined by marketing expert (and good friend!) Veronica Romney. Veronica, known for her innovative marketing strategies, shares invaluable insights into navigating the ever-evolving landscape of online business. Veronica and I discuss the importance of adapting marketing strategies, the impact of COVID-19 on entrepreneurship, and how service providers (like you!) can stay competitive in today's market.
Tune in to hear:
-Using benefit extensions to offer multiple value tiers from a single transaction and strengthen client relationships.
-Marketing strategies that stopped being effective in 2023, and how businesses must continually innovate and update their messaging to remain relevant.
-How the COVID-19 pandemic kickstarted a rise in entrepreneurship and brought about new challenges for online businesses.
-The idea of proximity in marketing and how service providers can build closer relationships with clients.
-The importance of collecting and using customer feedback to refine marketing strategies, along with specific techniques for accomplishing this.
Connect with Veronica:
Website: www.veronicaro...
Instagram: / vromney
Podcast episode mentioned: www.veronicaro...
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[@divyv20]

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