Why we should quit generational stereotypes | Marcus Schögel | TEDxBerlin
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- Опубликовано: 22 июн 2024
- In a world quick to label and segregate by age, Marcus Schögel, a seasoned professor at the University of St. Gallen, challenges the narrative. Drawing from his firsthand experiences with GenZ and Y in the classroom, and his journey through the generational landscape as a GenXer, Schögel debunks common myths surrounding generational clashes. With engaging anecdotes and evidence, he advocates for a more nuanced understanding that transcends stereotypes, urging all generations to harness the power of diversity for a more inclusive future.
Prof. Dr. Marcus Schögel, Institute of Marketing and Customer Insight at the University of St. Gallen (IMC-HSG), Switzerland, is focusing in interaction and exchange-based strategies for superior customer experiences. With a background in business administration, he earned his PhD in 1997 and habilitated in 2004, focusing on multichannel management and relational capabilities in marketing. Since 2009, he has been a senior lecturer at the university, also serving as the academic director of the Master in Marketing Management program and leading the competence center for Customer Centricity in Asia at the Singapore Institute for Management (SGI-HSG). He has published over 130 papers, articles, and books on marketing topics, including a textbook on "Distribution Management." Schögel is an active member of prestigious marketing associations and holds leadership roles in various academic and entrepreneurial initiatives, including co-founding companies like Marketing-Auditorium St. Gallen and FIELD 33, an AI-based venture. His newest book, "The Customer Experience Navigator," focuses on successful customer journey management and touchpoint innovations for corporations and their customers. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx
We spend too much time looking for what divides us. This talk is refreshing!
Thanks! I am so sick of all the prejudices going along with these generational stereotypes. I am glad someone finally took a stance against that.
I agree….. fully😊
I quit my last job because two of my managers could not stop talking about how lazy millennials are. Meanwhile half the team were millennials and working very hard. I decided I needed a more peaceful environment for myself.
that's true
Very interesting speech. I recently listened through a seminar from a generation expert professor dude, and he said similar things. He used the US categories for base, but in European perspective defining new and in-between generations based on historical events (like influence of the Soviet Union, WW1 and WW2) and technology. He was speaking about how the environment (and restrictions) defined different values for different generations. These examples were used to ignite openness, help to understand and accept each other. He emphasized that these differences are not better or worse, just different.
Apt. I was having a conversation with two women yesterday, both of “different generations”. The younger said that the older generations could be happy in polygamous homes but not this generation. And I pointed out the fact that in fact people who are willing to be in polygamous homes can be found in every time since the earth has existed. The same people from yesterday are here now and will be here tomorrow.
Thanx for the sharing. This is a good point of view to adopt but some extreme cases like my 97 years old neighbourg can be hard to encounter without generational prejudices. She is really from a alien epoch where children were daily walking 5 km to school in WOODEN SABOT on muddy dirt road. Peace & love
Very important, thank you. At Reddit there are assumptions and incorrect labels. Good talk. Birth order matters.
Reverse mentorship ! Now that's brilliant 👏
Refreshing
I want go at my dream but I don't know what I need
I learned a lot
I have no problem with age gap. Gen Y here in love with a Gen X.
Help humanity first.
❤❤❤
Cimenar vere nic thank you vere much 😊
now thats some top tier presenting, nice guy
Yes yes yes
Yes, we really don't know each other, so stop acting like we know.
More boomers need to take accountability for the state we are in
By all means
Take some responsibility for yourself. Blaming others won’t help you. Corporate America has made life difficult for everyone but the top 10%. Elon Musk doesn’t care about you. Mark Zuckerberg or Peter Thiel. Silicon Valley is all young. Don’t indict an entire generation for what is happening today. Republicans don’t care about young people either. They axed all kinds of help for GenX , Y and millennials , the poor. People of color. LGBTQ, and women. Read up.
They overpopulated earth the same as those before them? If there were only 600 million people now.. there'd be nothing to take accountability for.
Last thing I, as a Boomer, want is to be lectured-to by a Gen X'er. *JUST KIDDING !!!* 🙂
The only thing worse than a boomer is a whippersnapper, great video.
PHIGGMENT DADDY'O ☝
Can we make gen z an exception 🙏😂.
Im a gen z btw im allowed to say that 😁
A C E S 👍
I am poor .But not by my mind.
Bro looks like he tryna steal the moon
Its gru od topic😂
Nah, generational curses and generational debt is real.
3 Rd comment
Watched 2024😂
First comment
Wouldn’t that be convenient for the boomers..
typical gen x statement
ok boomer
Boomer mad