Can I Sell Multiple Brands on the Same Seller Central Amazon FBA Account? (YES)
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- Опубликовано: 16 июн 2021
- It's against TOS to sell the same products on multiple accounts.
It's completely safe to have multiple brands on the same account. Or to have multiple accounts selling unique items on each account.
Check out myamazonguy.com/amazon-aggreg... to see how other big companies are buying multiple brands.
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About Steven Pope: Steven is the founder of My Amazon Guy. He started his career as a TV reporter in Idaho, then was an eCommerce Director for 10 years for brands ranging from Gold & Silver Coins to Women’s Plus Size Clothing. Steven created My Amazon Guy because of how difficult it has become to grow sales on Amazon. Steven owns MAG, My Refund Guy - a clawback FBA service, and Momstir - a Private Label FBA Wine Glass brand with the #1 funny wine glass on Amazon. He has more than 600 tutorial videos on RUclips showing how to handle ANY problem faced on Amazon. Steven also hosts a podcast with interviews from other Amazon experts.
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Hey Stephen! Thanks for another great video! Do you have a video showing how to add a new brand to my existing Seller Central account? I want to list a new range of products under a new brand name, but when I go to add a new product, the only brand name I can list them under is my current one.
Get a TM, or request brand approval. TM is more ideal. See myamazonguy.com/trademark-services/
Thank you, Steve, great content! Question - if I have mutliple brands on the same account, is it possible to sell (transfer ownership ) of one of them to a different owner, while maintaining control of the remaining brand?
You can. Most brokers will tell you it is more headache to unravel and can get muddy for the buyer when they are looking at your books and financial reports.
Great video @My Amazon Guy -- one quick question since it was a little confusing:
"It's against TOS to sell the same products on multiple accounts" - does this refer to the same ASIN's or the same type of products? eg. selling a silicone spatula as Brand A and selling a silicone spatula as Brand B -- is against TOS? or are/can they considered "unique products" since each have its own branding etc.(or might differ in color or size)
Unique is fine
I really enjoyed your video! Is there a stigma for selling a brand to an aggregator if the brand is shared with a separate brand in the same seller account?
You should book a coaching call with me to go more in detail - myamazonguy.com/book-a-coaching-call/
Thanks for the info! I'm taking over management for a product a friend of mine has created, patented, and trademarked. It's not on Amazon yet so I'll be taking care of all that. Should I be creating a Seller Central account for my friend and listing it under that or can I just add it as a brand under my Seller Central? The thing is that in a couple years he may take it over himself or transfer to another person to manage. Just want to keep it clean.
You're welcome! If your friend has already trademarked the product, then it would be best to create a separate Seller Central account for them and list the product under that account. This would help ensure that their brand is properly protected and they have full ownership and control over their account and product listings.
You could still manage the account on their behalf and be granted access as a user or administrator. This would allow you to help them with their Amazon sales while maintaining their brand identity and legal ownership.
If your friend decides to transfer the account to someone else in the future, they can do so by granting them access as a user or administrator and then transferring ownership of the account when the time comes.
Congrats for the baby!
So is it also possible to have 2 different brand stores on 1 SC account? Or do I need to cross populate as you described?
Yes it is!
@@MyAmazonGuy Amazing. May I ask when (and at what time) you are doing your next live Q and A? I guess you'll be busy for a while eh?
@@MyAmazonGuy How to do that? If in the same seller account then it will have the same bank account and tax id no?
Can you do a tutorial on how to set up the 2 different brand pages one 1 seller account?
It would be a 30 second video, enroll 2 brand registries, build 2 brand stores. Done.
Great video Steven ! I have a question regarding multiple account . Can a sole trader have 2 sellers accounts as a sole trader but with different banking to manage 2 brands ?
You can have a second account if you have two separate business LLC, banking, credit, etc. you can have multiple brands though on the same account
Thanks for the great video. So create a second seller account I would need to use a different bank account, LLC, etc. It is also probably best just to create a second seller account for the new brand in case down the road I want to sell one of the brands correct? Thanks again
If you think you want the option to sell one open the second 🥈
It is my understanding that it is best to create a new seller account in case there are issues with account(suspensions, suppressions, etc) down the road. One friend wanted to wait a bit to form new LLC for new brand but in order to buy GS1s they ask for legal company name. And wouldn't we want the trademark we apply for to be owned by the new LLC as well. The address for seller account should also match the address used to purchase GS1s, trademark address, etc right? Thanks again for your help.@@MyAmazonGuy
Hey thanks a lot for this amazing video! Question so if I have 1 seller account and inside 2 brands, is it possible to be paid with 1 different bank account for each brand? So in my case to have 2 bank accounts because of 2 brands. Thanks a lot.
Not at all. 1 Bank account per account. So if you need 2 banks, setup 2 SC accounts!
hello! great video! Just a couple of quick questions, but say for Age of Sage and Momstir, are they both under the same seller central account? did you need 2 different business entities?
I have five brands under one single account with no problem
@@MyAmazonGuy thanks for the reply! so each brand needs its own business entities, correct?
Hello . I am a seller of a physical store of household appliance products and one of our suppliers did not give the exclusivity to market one of their products on Amazon. They already market other products but they want us to exclusively market that one because it is larger and our logistics network is better optimized. We have registered our brand name on Amazon (which is different from the supplier's brand) and we would like to know if we can create a listing with the brand attribute of our store so that customers go to our storefront directly. Can this be done without the listing being removed in the future? We don't want to waste time or effort. Thanks in advance for any help you can give me. Kind regards.
Hi Steven I got a question. When you said that you can have different brands under the same brand store, I was wondering do those brands have to be enroll those different brands in Amazon brand registry? Someday I do plan on running my own Amazon storefront and I plan on selling action figures under different brands of my own and have one brand store front with all those different brands in the same store rather then having individual stores for those different brands. I got that idea because I bought figures branded My Little Pony in the past on Amazon Canada and the link said “vist the hasbro store” and they had a whole bunch of different brand like Playskool, Transformers, Hasbro gaming etc. That’s one example on I want to setup my brand store and I thought that was a neat idea to setup a brand store with multiple brands under one store when I start my business. Btw I’m from Canada I’d like your advice. Thanks.
When you're ready to start, you can book a coaching call with our team to get a roadmap and how to set this all up myamazonguy.com/book-a-coaching-call/
Hi,
How do I get such a beautiful store front created and designed for my store? As well as how to get A+ content done for your store if you’re not savvy in that area? Thanks
I had the same question:)
We offer A+ content you can order here! myamazonguy.com/amazon-enhanced-brand-a-plus-content/
How to create 2 different store front under the same seller central account? Do you have a video on that?
Just register your 2 brands on your account. Same process, nothing unique. Get your TMs with My Amazon Guy if you like myamazonguy.com/trademark-services/
Steven - I’m hoping you’re taking adequate care of yourself! Sounds like you have a cold and you look new-dad tired. :-). Hope all’s well!
Nose/Sinus surgery, super sore throat still. Not sick. Just post surgery recovery still.
Hi thanks for this, question if I launch two completely different brands on one amazon seller account, does this make it difficult to exit one brand and not the other (sell to an aggregator for example)?
Yes. The logistics of moving the brand off the account are extreme. Because heavy lift.
Hi Steve! Can I have one Amazon store that pulls in products from other brand registered stores? For example, we're managing multiple Brand Stores that are trademarked approved. However, we're needing one central location where ALL the products (multi-brand) are located. Is this possible to do this on Amazon?
You would have to have the brands registered to the account associates with the store to do this
Hi Steven,
We are already selling body care products under a brand on Amazon Seller Central. We recently launched a new cosmetics brand, not as a separate entity, but as a brand attached to our main company. So this new brand does not have its own tax ID. How can we do to manage inventory and sales activity separately?
Thank you !
To manage inventory and sales activity separately for your new cosmetics brand without a separate tax ID, you can create a new brand store on Amazon Seller Central. This will allow you to have a separate storefront specifically dedicated to your cosmetics brand.
To create a brand store, log in to Seller Central and confirm that the client name matches the task project. Then, select "Create Store" to begin work on a new store in the SC Store Builder. Within the Store Builder, use the Page Manager to create, name, and organize your pages. Make sure to add engaging graphics and use the Mobile and Desktop views to ensure good navigation.
By setting up a separate brand store, you can manage inventory and sales activity separately for your cosmetics brand. This will provide a distinct presence for your brand and allow you to track performance metrics specific to your cosmetics products.
When you say different banking infrastructure. Do you mean each seller account must have different bank info ie: routing/account number? If you go the route of one account, multiple brands/stores this wouldn’t be an issue, correct?
You are 100% correct
Hi, I have a question... when it comes to brand registry.. do I need to register every product I have? for example I have different type of products like gadgets, beverages, etc. do I need each of them to be brand registered?
No need
Hi Steve!
That is very interesting.
Does it mean that I'm able to have two accounts and sell using the same Brand Name with both of them?
Same brand on multiple accounts is ok but may be gray. Same items is not.
Thanks for the video, if I want to sell 2 different items in the same selling area that has the pictures and description, do I must have private label so I put them in the same box or amazon can do that instead?
Always box your kits yourself. FBA will not do this
@@MyAmazonGuy If I box my kit my self I will have to spend fuel on car to go & come back, iam just starting, mmmm, in this case selling items separately is my option so amazon can handle packing.... Easy no headache
Very informative video! Does the seller feedback remain same for multiple brands under same account?
Yes
Hi Steve, I have my own coffee brand on my seller account and my roaster wants me to sell his coffee under his brand on my seller account, he has nor barcodes or any set up on amazon, can i sell his brand on my account? do i need to get all new barcodes for his brand? thanks
You can but it will be rough without a TM
Hey Steve! Questions - if we have 2 brands under a single seller central account, would we be able to sell one brand while keeping keeping the other? This is what we want to do, but are not sure whether or not we should start a new account due to this uncertainty. Thanks in advance!
Yes but it's very messy. One brand has to come off the account
@My Amazon Guy so I'm assuming it'll be best to start a separate account in this situation. Thanks!
Hi Stephen! Is there any information on this listed on the Amazon seller services site? I emailed them to inquire and they responded with the below making it seem like it actually isn’t allowed. Any idea?
Query 1. For seller central accounts with multiple brand stores, is it within the guidelines to include a 'Brand A' Product within the 'Brand B' Storefront?
Please know that a Seller can have multiples brands registered in his account. When a brand store is created, they can only advertise products that is related to the same brand and not from a different brand. The brand name on the ASINs that they want to add to the store should be exactly as the advertiser has it registered (even case sensitive, or special characters). For example, if the brand is registered as "MARC" in Brand Profile, the name should appear as "MARC" on the ASINs.
As a result, they cannot advertise "Brand A" products in "Brand B" Store front.
There's some nuance here. You can't advertise for another product outside of your account. So technically they reference the Brand store could be in advertising standpoint. In reality we have dozens of accounts that we've put other branded products on just for community building purposes.
Do you need to trade mark every single new brand you make under your one seller central account?
Yes, you do need to trademark every single new brand you create under your one Seller Central account. This is because Amazon requires a trademark to interpret and understand your brand attribute. Having a trademark helps Amazon identify and categorize your brand accurately, ensuring a consistent and reliable shopping experience for customers.
ruclips.net/video/hL6Zs9v9i20/видео.html
How to open a second store on already registered business seller account with trade mark please?
You would need to just register the new trademark through brand registry. No need for a second store unless you have a completely separate business entity
Hi I have a question do you know if i get a bad review and 1 in one brand does it affect all the other brands in the same seller central account for amazon to sell
No, a bad review for one brand or product in your Seller Central account does not directly affect all the other brands or products within the same account. Each brand and product is typically treated as a separate entity on Amazon.
However, it's important to note that customer trust and reputation can have an indirect impact on your overall performance and sales. If customers have a negative experience with one brand or product, it may affect their perception of your overall seller account and potentially influence their decision to purchase from your other brands or products.
Therefore, it is crucial to address and resolve any negative reviews or customer concerns promptly and professionally. By addressing customer objections and continuously improving your products based on customer feedback, you can help build a positive reputation and maintain customer trust across all your brands and products.
I'm trying to sell another brand without having to create a whole new account, but I can't figure it out.. I wish I could see part of your sellercentral. Is it that you have 1 display name, but you have to add your new brand to amazon's brand registry? Meaning that you need to trademark your brand?
You can have unlimited brands on the same account. Feel free to get a trademark from us then file brand registry and then just start loading product like normal.
Order a Trademark from My Amazon and get your brand registry on Amazon in under 7 days.
Order here: myamazonguy.com/trademark-services/
We file your trademark within one business day of your order and give you the serial number immediately which you then take and file at brandregistry.amazon.com
You have to llc for each one? Thx
No. LLC each account
I think I need to be more specific in regards to what I was asking in my previous question. I currently have one seller account and one brand in the outdoor sports niche. A friend and I are creating a completely unrelated brand in the home and kitchen niche. If I put the brand under my current seller account how would I be able to seperate finances(payouts, sales, taxes, etc)? Or in this case should we just create another seller account? The trademark for new brand is under my name but has not be registered with brand registry yet. Would I need to be the owner of the new seller account as well or can I just assign who has access to the new brand within brand registry once registered? Hopefully that all made sense. Thanks again.
If you need to separate finances then a second account is ideal
Ownership of the accounts has no impact but need separate llcs
@@MyAmazonGuy I just finished setting up and getting approved second seller account It is my understanding that I do not just want to give my business partners the login info as Amazon may cross-check their IP address and see if it is associated with another seller account. Then both accounts would be at risk of being suspended. It is better to just go into user permissions and grant them full admin access correct? Thanks again.
Great video! How do you set up multiple brands on one Amazon Seller Central account? thanks!
File brand registry for each brand.
@@MyAmazonGuy I have registered for another brand, what next
Hi Steve. Are shipping costs getting more expensive? My supplier keeps charging more.
Yes. The container fees are at All Time Highs ATH right now. Inflation is rampant as well. Energy costs through roof.
I have already brand approval from Amazon for my first item..now I want to add another item under same brand..do I have to go through brand registry again? Because when I created i see Generic brand and I cannot change it..
You don't need to apply for brand registry to add products under the registered brand. You just need to file tickets to get the brand name changed for your current products and for new products, you can add them under the brand when you create the listings
Hi. How are you? Will my business in amazon make a lose if I don't win buy box? And is it compulsory to win buy box to be more profitable in amazon? Do I have to win buy box while selling every products on amazon?
If you don't win the buy box you won't get hardly any sales
Would we need to register all brands differently to be able to sell different brands ?
Yes, in order to sell different brands on Amazon, you would need to register each brand separately. Each brand has its own unique identity and listing requirements on Amazon, so registering them individually ensures that you can properly manage and sell products under each brand. Registering your brand on Amazon can also provide additional benefits, such as enhanced brand content and brand protection.
@MyAmazonGuy Yeah, I thought so. Thank you so much for clarifying this. I appreciate your response 👍 🙏
Hi. How are you? How do amazon seller get money from the buyer? Do amazon seller get money in bank accounts or in credit card?
Bank account
Hi. How are you? What is the other way of selling products on amazon other these ways to sell on Amazon FBA: Amazon Private Label, retail arbitrage, wholesale, and creating your own product? What is the method called where I order product directly from alibaba and ship it to amazon warehouse without private label?
Still need to brand it and make it a private label
@@MyAmazonGuy Do private label seller win 100% buy box?
This is awesome, thanks Steven! Question, what platform do you use for your own website, Shopify, woocommerce etc? Also with advertisements outside of Amazon, do you direct that traffic to Amazon, or your own websites? For me it makes sense to direct to website as of course less fees, but at the same time I think perhaps directing to Amazon would lead to more sales and therefore more profit overall. What's been your experience please?
Use Shopify. Don’t use external traffic, Amazon ppc is king
@@MyAmazonGuy Many thanks. So how do you drive traffic to your Shopify story, Google ads, Facebook, Insta, something else, or none at all?
Hi is it ok to have two different accounts 1 for myself and 1 for my partner at the same address and selling same category?
All accounts should have separate business entities to be compliant
My question is How many store front can i create not brand ?
1 store
Unlimited brands
Unlimited brand stores
@@MyAmazonGuy thanks 🙏
Hi. How are you? Suppose I start the amazon business and doing the business till 4 years. Now I want to stop the amazon business for few years because I am going to study abroad for 3 years. I can't do the business in that country because I am a student in that country. So after completion of my graduation for 3 years I want to restart my amazon business. So can I restart the amazon business after 3 years of stopping the business?
Yes. Simple reactivation
Is it possible to sell , 10 totally different products, different genres, under 10 different brand names under one FBA seller account?
Yes. Easily. I do it. amazon.com/ageofsage amazon.com/momstir
Can I sell the same product under both brand names?
Yes but you're going to want to have differentiation on the listing if possible to avoid Amazon throwing a fit
Hello Steve!. Yesterday, I left you a comment but it looks like if you couldn't see it.
Here is my situation:
I would like your help to resolve a big problem with one of my competitors.
The thing is that recently one of my competitors has launched a new product using an insert asking for 5 stars reviews and rewarding the customer with a $30 gift card.
The insert doesn't have the brand name or anything that refers to the product. It just came into the box.
How can I report this violation with amazon?
I have seen all of your videos about this kind of problem, but there are not too specific on how to proceed with my problem.
Thanks for being a member! Sorry I don't answer questions every day but I try to get to them when I can with priority to members. Any product insert that gives an incentive for reviews can be reported from both a seller and buyer account. It will take 10-20 complaints and they will get delisted. See ruclips.net/video/Exbdv_31IGI/видео.html
@@MyAmazonGuy Okay, thank you!!
@@MyAmazonGuy It means that it would be very hard that amazon take action with that account. Because the customers would be happy to let them a 5 stars review to get $30 back
Hi. How are you? Can I sell multiple different products on amazon? Suppose I want to sell baby product and electronics products such as mobile phone and etc etc different types of product category like jewelry,fashion clothes,electronic device together in amazon in one single seller account of mine. So can I sell? Pls reply
You sure can!
First congratulations for your 👶 baby birth
Thank you!