Hey everyone! TCL did 115-inch and Hisense 110-inch, not the other way around!!!! One critical component among a few I didn’t for into this video: twice the nits is NOT twice as bright! I’ll do something on that in upcoming videos. What else about brightness should we be talking about?
@@shazanahmed7576 The S90c is QD OLED, which is a better technology then non QD OLED that the C3 has. Either are excellent TVs. I think the S90c is less money right now, which really makes no sense. If you are looking for a 77", look at the S89c at bestbuy only and its always under $2k, which is an amazing deal, its basically the same as the s90c with a different stand. Have a couple LG OLEDs and love them all, they are all fantastic and they get better every year.
Yup, I agree. Most of these new brightness TVs are using a lot more electricity, especially the 85" and 98". They also give off a TON of heat too!. 99% of all TVs I've seen have very good brightness.
Yes, in the past, LCD TVs would be energy efficient. Then they started to grow and get brighter and contain more powerful chips, pulling ungodly amounts of power. Nobody mentions that anymore.
Hey everyone! One critical component among a few I didn’t for into this video: twice the nits is NOT twice as bright! I’ll do something on that in upcoming videos. What else about brightness should we be talking about?
What should we set our backlight to on most TVs? Should we change it based on the amount of light in the room? Should we just eyeball it to something that looks good on a well lit scene?
The main problem most people don't understand about brightness with a TV is the difference in HDR PQ and SDR gamma. In SDR you can simply turn up the brightness slider to raise the APL for a bright room. In HDR the brightness is already maxed because HDR is absolute. All HDR content is designed for watching in a dark room and most aspects of the image are under 200ish nits. The average APL of most scenes are actually single or double digits. TVs that manipulate the PQ EOTF tracking will raise the APL inaccurately but aren't able to increase their peak brightness on highlights. This is usually done with dynamic tone mapping settings (which is not the same as static tone mapping). In most HDR content if one TV looks brighter than another it's not because of how many nits the TV can measure, it's because of how PQ is tracked. A 500 nit peak TV that's over tracking will look brighter than a 5000 nit peak TV that tracks PQ accurately, in most HDR content. When raising the tracking of PQ EOTF, the APL of the image raises which reduces dynamic range and perceived contrast. If in a very bright room, in most cases watching in SDR is a better option.
Found this usefull. I wait Philips 909 as i cant let go from ambilight. I would like to know is it plausible to have 909+ active subwoofer as some TV:s have SUB-out
look forward to that video. could examine dif types of display tech / related brightness. LED vs QLED vs OLED. Could test how much the automatic light sensors dim the screen at night across dif TV brands.
Another "real world" test that may help people understand brightness versus contrast is walking from a bright space into a dark space, where you essentially lose most visible contrast until your eyes adjust to the new lower "average picture level" brightness. Same applies to watching a display in too dark a space, your eye is constantly having to make large adjustments between ambient and content and you can feel "blown out" when the content rapidly changes brightness, or not perceive shadow detail in dim scenes, etc.
I helped my parents replace our 12 year old Samsung this past summer. Their TV sits in front of a big window that lets in tons of light, so we needed something super bright. We originally went with the Samsung S95B which looked awesome, but was warped. Then the LG G2, which wasnt bright enough. Eventually I saw your video talking about how the TCL QM8 was super bright, and we went with that. Man, I didnt know a TV could burn your eyes
I just got my new U8K 65in yesterday and maaan, that TV is briiiight! I placed it in a well lit living room and I still keep it at 80% max of brightness. In overall am in love with that U8K.
I'm 52 in May I have watched TV used tvs since early childhood I have Never NEVER watched used a tv set in a brightly lit room or with curtains open who the he'll does that
@@audie-cashstack-uk4881 , same here. I pull down the blackout shades in my 'cave' when watching TV because of the glare and to be able to lower the backlight settings in my TV to get better blacks. But my mom have a TV in the living room and one in the kitchen where light is necessary because it is a shared space.
Found this helpful in regards to “nits”: The term nit is believed to come from the Latin word nitēre, "to shine", which is why the measurement is denoted as, for example, 1 nt more commonly than 1 candela per square meter (q cd/m²). 🕯️
The brightness war between all these TV companies is out of control!! In my opinion, brightness ranks well below picture clarity, processing, motion smoothing, and color. Focus on improving these every year instead of brightness.
I'm a dark room viewer , mainly love older movies , so brightness as well has a less important . Plus a 4000 nits TV in a bright room is not zero blacks ( ambient light reflecting off TV ) , so contrast less than a dark room 1500 Nit TV
@@nimblegoat No matter what they say, this damages the eyes over time. Just wait, more people will have eye problems at a younger age with these huge sets and overly brightened tvs.
@@awfawf4546 that's why i have a bit of ambient light if I'm using my PC monitor at night , or turn the brightness down, I suppose some massive screen would take up most of your POV so actually be a bit easier - very bright vs dark is very tiring and not pleasant
I hope we get an option to NOT do tone mapping when the TV can out perform the content. Just have the 4000 Nit content cap out at 4000 nits on the 10,000 nit TV. Maybe a middle option to only tone map it part way, expand the 4k to 5, or maybe a nice even doubling of the dynamic range to 8000 nits. Let the TV have something in reserve if it's that capable. As for the TV itself, all else being equal, yeah, the brighter the better, the only other thing we need is MUCH better ambient light sensors so moving from daytime viewing to night time viewing isn't too annoying.
Hi digital trends, I got a question or two. For content that's mastered at a lower brightness than a TV, why would the TV tone map the brightness up instead of leaving it at the native brightness of the content? I guess I'm just biased towards watching a content at its native settings, but I guess another question is do TVs automatically tone map brightness of the content up to match the TV or can we stop that in the TV settings?
I learned how bright a monitor should be.... and what limit it should be. I have a 34" Mini LED that gets to 1200 nits and oh boy it can make you squint like the sun is shining! I believe fullscreen white gets over 600 nits which isn't all that fun after a while. I'm in a pretty dark room and it can just be too bright for me at times. Now I will admit some outside scenes in games look so damn bright and nice. Explosions and fire looking super bright is also so awesome.
So does my 850 oled contrast hdr is about contrast not silly levels of brightness a torch being shined at me from the screen is very very realistic and bright
I know right. Distance Mattres. Environment Matters. In science school. Professor DE BUNK :OLED/plasma. D BEST condition for eyes to see--Shopping MALL light. Bright. Clean , decent distance. Bright but yr eyes see EVRYTHING long hours. If u have 1200 min LED monitor. It’s for IF you work Right at window day time . It matches IPhone 12pro brightness. That phone So bright comparing 7 8 X XS 11pro. But as soon as right at sun/by the window. Outdoor…..too dim. Then iPhone 14PRO came out 1700nits peak. It was like”yay life changing” So your monitor def mean for you to be ABLE to Brighten it up (like iPhones for Just in case). It’s critical features when u need it , u can REALLY need it :):)
I like how you mentioned "squinting".....if a tv makes you squint or wince away then it's too bright. I don't mean sudden flashes or bright moments in content but a prolonged, not being able to directly stare at the screen for very long. Also, I think, sometimes a tv can be so bright that it washes out fine details and/or blends some of the items in the image together, losing their defined edges, especially if they are a similar colour. I would rather have a slightly LESS bright tv with vivid realistic colours and fine details than one that will chase mmu eyeballs out of the room.
U make excellent comment. I know right that’s how those TV’s can be dimmed (it has auto light sensor) LIke thats why our our iphone 15pro is 2000nits , right now at home lights on. I have it on 68% brightness , but day time by the window or outdoor I would need it to like MAX 100%. Caleb is telling ppl its TOO bright, as if its going to blind ppl its really NOT true. I have 1800 NIT TV at home VA panel. IT makes OLED look so bad. Cuz OLED”s brightness are like level 4-6( for average content) it cant properly produce content that are Natrually support to be bright , orange, yellow. , watermelon red etc. to level (5-9) level brightness for the Clean visual during the day . It’s like Having 330Hp Infiniti CAR with V6 Engine, we do NOT use that HIGH HP.But when going up the highway, switch lane busy high traffic, get around a slow car on highway. Dangerous situation….those HIGH HP like Snaps car up quick. So those “UN NEEDED brighness “ ppl do NOT know they need it so much until they buy the TV. This video is biased.
I have a Samsung QN95A and I have to have it on its lowest light setting at night as it’s burns my eyes out. It’s absolutely amazing during the day though.
Very interesting and worthwhile coverage of nits and tone-mapping. I would love to see your reviews on the TCL 115-inch and the Hisense 110-inch TVs. I've subscribed!
Look forward to seeing your reviews in the light of tone mapping and brightness, how brightness is used effectively in tone mapping that’s an interesting part of the review that’s not often covered. Just because a TV can get insanely bright doesn’t mean it’s using its brightness effectively. Also the things to consider is shadow details and coming out of black, which is a shortcoming for OLED TVs. I think we are so focused on brightness that we forget other things like shadow details.
I remember 20 years ago when I got my first projection type TV it lit the room up like I've never seen before. Had to squint it was so bright, or at least brighter than what I was used to. Obviously, I got used to it pretty quick. I can't imagine a TV being too bright unless it's washing out the picture and there's a lot of bloom.
80% of my viewing is at night and the remainder is usually with the drapes closed fully or at least partially. My S90C, even for an OLED, is plenty bright and I set it to filmmaker mode to keep it reasonable. It can be way too bright in a dark room and plenty to handle the room with the drapes open during the day. Very happy I went OLED over QLED. Being a photographer myself, it is a must that you learn Ansel's zone system IMHO.
I need a tv for my dark gaming room I have yes issues therefore I don’t want to be to bright it hurts my eyes 👀 I need for gaming will the new LG oled G4 or the new M4 will be to bright ? Will they be great for gaming ?
I have been recently looking into TV's around the 75" range to try to get something not so pricey as OLED. I've only heard of Hisense in walmart so assumed it was a very cheap option but never heard of TCL at all. Until your videos (and other reviewers), since you and others mentioned these 2 manufacturers in particular are now rapidly climbing up the scales to meet the quality of much better known branding (Samsung and LG). Your videos have really answered a lot of questions and even comparisons between the brands. Great work on the videos and your explanations of roughly how certain features are accomplished.
For me, my 85-inch QM8 requires the brightness turned down in my all windows living room. Rather that than underpowered. I love that it highlights the, umm, highlights incredibly well without the entire screen needing to be too bright/ washed out. It even maintains the blacks while doing so on a large scale.
I watch movies on my LG C2 with the lights off at night, and the white titles (especially the white "skip" button on streamers) is so bright, I sometimes squint! 😎 (always filmmaker mode) never look directly at the light! 😄
My Samsung Q90R from 2019 makes my eyes hurt from its brightness sometimes, and it can only (lol) hit around 1400 nits peak. I'm here for the new TVs, but I'm far more interested in processing and picture clarity than I am searing brightness.
Just love that you mixed the tv sizes in the begging :D It is OK. TCL announced a 115 inch mini LED TV, and Hisense has the 110 Inch 10K nit mini LED TV. :D
"Are 2024 TVs Too Bright?"... excellent question. I recently moved from a 9-year old 55-inch LG TV to a new 65-inch Sony QD-OLED (A95L)... We watch television in a dark room with ambient lighting, picture set to "professional", Dolby Vision Dark, plus a few recommended picture setting tweaks. Is it too bright (despite reviews saying it's "not the brightest" OLED out there)? For most viewing, it does an exceptional job. Brightness is perfectly fine. But there are a couple of instances where I might consider it a little "too much"... -some white end credits on a black background perhaps "pop" a bit more than they need to. -commercials that end with a brand logo on a completely white background (filling the entire screen) can definitely wake me out of a semi-slumber late at night!
I love my brandy new 75 inch Hisense U8k, but I find myself dialing back on the brightness. Maybe my feelings will change once I get used to it.I definitely don’t have to worry about it being in a bright room
I love contrast in my tv a lot. It brings out the beauty in every picture. Interesting topic coz it's the contrast that will make me buy any television
The big problem with the higher nits is that the LED lights need to be dimmed further down, if you want to watch SDR content late at night. Most people don't notice PWM on older tv's, but they do on newer because the amount of dimming is more aggressive and thus more noticeable.
Reminds me of the "brightness wars" of the late sixties and early seventies where the TV set manufacturers increased brightness by increasing the high voltsge on the picture tubes. This produced x-rays at hazardous levels and the government had to step in to stop this. Well, at least todays' sets don't produce x-rays!
My main issue with brightness is reliability. Meaning, if the TV has the brightness all the way up, the stress on all the components will be higher (e.g., voltage regulator, voltage supply, LEDs), which will hurt the TV reliability, hence, its longevity. I really love to have a great contrast experience, with the Sun or a flame being bright, and a night scene or a indoors shot to be dim - and to have the contrast between the two. However, I am quite conscious on the longevity on the equipment - which I expect, at least, 10 years. To achieve a good balance, I tend to use my TV on Power Saving mode on (typically in Auto, or even Medium), whenever my wife is watching her soap opera, or my kid is watching cartoons. Whenever I come and sit down to watch a movie, I immediately notice it and disable the Power Saving mode. However, this sometimes leaves my family mad - and my kid will eventually figure out how to disable the Power Saving mode...
I have the LG G3 and honestly I find the hdr highlights far too bright. Light coming through windows in the background/ceiling lights, skies (even on overcast days) are far brighter than they would be in real life and it just feels unnatural to me. Otherwise picture quality is superb and not all discs/shows are like this. In fact it’s shows on Apple TV that seem overly bright to me.
Im relatively new to the channel and a subscriber as of right this moment after your dad joke. Please tell me you've managed to sneak in "Calebration" or "calebrated" in relation to picture settings in other videos otherwise missed opportunity xD
Brightness has become a thing because many people (myself included) are under the impression that an OLED tv isn't bright enough to be usable in a room that gets a lot of natural light. The S90C handles reflections so well though that I think it makes up for it
Can you do a video to explain the difference between static tone mapping and active/dynamic tone mapping and why the former is usually a lot dimmer than the latter? Just about anyone out there says that static is supposed to give you what the creator intended, but I'm not so sure anymore. Unless you have the exact same range on your TV as the movie was mastered at, and see a 1:1 representation of the content, you always have some tone mapping so why is static tone mapping a better option?
Is Tone mapping turned on by default? or do we have to manually adjust this to create optimum brightness according to the ambiance lighting in the same room as the LG TV?
I like how the peak Nits used to be 10% window. Then TV manufacturers started to reduce that to 3% window (which is a joke) and most reviewers state that new higher number, without noting the tiny % of the screen. Next up will be 1% claims. Of course the length of time and what the white point is set at will be left out.
Having a really bright screen is great, but there's an inherent problem with the "Brightness Wars" that are well under way now: it sucks all the air out of the room and minimizes the importance of every OTHER aspect of the TV that people really should be considering and factoring into their buying decisions. By making everyone think that brightness is the single most important factor to be considered when buying a new TV lower-end manufacturers (without the technical/design chops to really build superior displays) can fool consumers into buying inferior, but brighter TVs. When we all just get tunnel vision and believe that brighter ALWAYS equals better no matter what else the TV has to offer (and then we act on that belief), everyone loses.
As you just said Caleb, twice the nits isn’t twice as bright. Just like twice the watts in an amp isn’t anywhere near twice as loud. YOU REALLY NEED TO DEEP DIVE A VIDEO ON THIS and help save the world from this insanity! The HDR superheroes are counting on you.
We'll love the NIT NERD MERCH 😂 I think you know why Caleb! I am interested to see how tcl & Hisense plan to execute their light control. But I'm thinking you're right. They're claims of 5, 000 and 10,000 nits is going to be maybe and this is a big maybe on a 3% window.. cuz even at 10% think about it. 10% on 115 in screen. That's still a lot of ground to cover.. and I will say this and you can mark my words on it. Those huge screens are going to be filled with DSE. Here's why I say this because the tolerance is a little bit slimmer with a bigger screen because they'll be willing to let go more than they would on a smaller screen. At least that is to my understanding when it comes to manufacturers and their tolerance for DSE. But only time will tell
Brightness is great but if the TV’s color gamut is sub-par it doesn’t really help. Take a perfect example: X95J. Has excellent brightness but DCI-P3 coverage is a bit weak and colors are a bit undersaturated
I’m glad that Caleb points out that when TV manufacturers mention 2500 nits that its not the full field windows rating, it’s most likely the small 3%-5% window
I don't know what will be the limit but I got a TCL 85" QM8 and I'm only using 40% of the brightness and still is way more bright than a TCL 75" R646 I also have. I feel so much brigness is not really needed, just a marketing number when is greater that a giving number of nits that frankly, I don't have an idea which it is.
That tonemap to higher nits, is that a default ? .. would be horrible if a 2000 nit TV would constantly try to tonemap stuff up to fit HDR or even SDR into the full brightness, or am I missing something ?
Tone mapping scales the brightness info relative to the max output of the display device. Does anyone know if it’s done linearly? Or is there something more sophisticated going on?
Very informative. For those of us with Macular Degeneration, a well balanced BRIGHT TV is a must. GOT and the Witcher were frustrating to watch. Thankfully, in the darker sequences my wife could tell me what was going on.
When an ad is displayed that is almost all-white or all yellow. Blinding. Me: Goes into the service menu of my new Sony X90L and turns gain WAY down on all colors RGB. No, the "brightness control" didn't do it for me.
Brightness and cd/m2 figures for TVs are the same as what (dynamic) on/off contrast ratio is for projectors - bragging rights used to promote sales that really tell very little about the actual performance of the device. To show how silly this pursuit is - an OLED with 600cd/m2 has equal contrast ratio to an OLED of 1500cd/m2 since black is always zero. And as Caleb mentioned - contrast is what really matters. Biggest reason to get a higher brightness TV is if the room requires it due to ambient light - to regain some of that contrast lost when the black level is effectively raised and to overcome glare.
@@l21n18 As per UHD Alliance: ”The HDR display must have either a peak brightness of over 1000 cd/m2 and a black level less than 0.05 cd/m2 (a contrast ratio of at least 20,000:1) or a peak brightness of over 540 cd/m2 and a black level less than 0.0005 cd/m2 (a contrast ratio of at least 1,080,000:1)”. So short answer - no. Oleds qualify thanks to the second part of the above i.e >540 cd/m2 and 0 black level. And thanks to that zero black level provide tons more contrast - which is what HDR is all about to begin with. :)
I like the brightness up, mainly cause they keep making movies darker and darker so i gotta keep pumping up the brightness higher and higher. So bright i need sunglasses haha, sadly my tv has a stupid light sensor that turns the brightness up or down automatically depending on the brightness of the room that i cant turn off
I had a normal led tv and I hated to watch it not because of its picture quality but because it caused me a headache and my eyes would stress out after 2-3 hours. And if i turned down the brightness, every color became a shade of black which itself is grey. So i bought oled and now i can watch tv for hours without my eyes paining or stressing out. And I keep the brightness at 25 percent or at night i would crank it down to 20 percent without any effect on color performance.
What I'm really hoping is that they get brightness sensing right. I've never in my life encountered an auto brightness sensor that did its job right. Be it my phone or my TV, they're always too bright in the dark and not bright enough in the light. And there's no way to adjust it except by going full manual, which is a huge pain.
Hey then u might have been finding one that does the sensor right this time . Look out for SHARP Aquos panels, and Hisense. I used their flagship SHARP (made in Japan) always had auto sensor on the entire time. Now I am with 2 HIsense flagship. Their sensors are great. (Hisense bought SHARP in 2014 temporarily tho, sharp parent company bought itself back later) yeah there TONs TONS more advanced technology in Hisense most ppl didnt even know they needed. Like 18 feet voice command. High sensitive voice command, u can talk to GOOGLE Alexa, ask tv shut off, turn on, find the show, save the show etc. all sorts, turn up volume . Some random stuff. Cheaper tv with similar feature only go 9ft, n ppl have to Shout to get TV to hear it. lol. N D Hisense remote stands up right on the table liek water bottle so u don’t have to lay it flat annoying the table space.
I own a LG UR9000 43" and the brightness is not good, outdoor scenes are marginal and indoor screens are too dark. I have the brightness turned all the way up
Double the nits is not twice as bright! That's important to know... Brightness has a massive toll on eyestrain. I use a light sensor which works great on an old Sony but I bumped the backlight from 7 to 9 or max to make the image brighter and it does pop incredibly during the day and night. BUT when I switch from 9 to 7, my eyes relax a lot more. It's uncanny because I actually felt my retinas relax.
The high brigtness is a side effect of increasing number of LEDs in miniLEDs to reach the contrast of OLEDs )) More LEDs = better local dimming = less power [0.1.. 0.2 W] per single LED = less limited common brightness. Thank to BoE, TCL, Hisense & SkyWorth which push their vision that miniLED/microLED is more relerant technology than OLED. OLEDs have had to react and participate in this race ))
a few years back i have seen a documentation about Taiwan's children, because 80-90% of children have to use glasses there... so scientists did some research to see if it it was related to screen time, it turns out it was not screen time but low brightness... children spend a lot more time inside and school. so by law, now every classroom has to be at least 550nits bright, because this is the minimum brightness we require to not get bad eyes. it is a boomer that most monitors even can not hit the HDR1000 spec, because the HDR1000spec requires a minimum of 600nits sustained 100% brightness.
Well I have this big doubt - I thought if tv can output higher brightness than the content at which it is mastered then the TV don't need to do the tone mapping as it can show the content as it is which is the creators intent. So I don't understand upside tone mapping. Why would a 2500 nit capable tv show 1000 nit mastered content in 2500 nits ? Completely defeats the purpose of mastering. Caleb your thoughts on this....
Hey everyone! TCL did 115-inch and Hisense 110-inch, not the other way around!!!! One critical component among a few I didn’t for into this video: twice the nits is NOT twice as bright! I’ll do something on that in upcoming videos. What else about brightness should we be talking about?
You must have been “dipping in the sauce” again just like at CES😆
“The nits and bolts” I love it
Hey Caleb, I’m In a doubt on which OLED to buy between Samsung S90C and LG C3 evo . The LG is slightly expensive compared to Samsung in my country.
I would include color volume when talking about brightness. Lots of colors get washed out as the brightness increases.
@@shazanahmed7576 The S90c is QD OLED, which is a better technology then non QD OLED that the C3 has. Either are excellent TVs. I think the S90c is less money right now, which really makes no sense. If you are looking for a 77", look at the S89c at bestbuy only and its always under $2k, which is an amazing deal, its basically the same as the s90c with a different stand. Have a couple LG OLEDs and love them all, they are all fantastic and they get better every year.
"With great power….. comes a high electricity bill" -uncle Ben or something
😂
Yup, I agree. Most of these new brightness TVs are using a lot more electricity, especially the 85" and 98". They also give off a TON of heat too!. 99% of all TVs I've seen have very good brightness.
😂😂😂😂😂. You need to be cleansed of your “carbon sins”. Better go visit your priest😆
My Uncle Ned used to say something like that, maybe my Uncle Ned knows your Uncle Ben?
Yes, in the past, LCD TVs would be energy efficient. Then they started to grow and get brighter and contain more powerful chips, pulling ungodly amounts of power. Nobody mentions that anymore.
Hey everyone! One critical component among a few I didn’t for into this video: twice the nits is NOT twice as bright! I’ll do something on that in upcoming videos. What else about brightness should we be talking about?
What should we set our backlight to on most TVs? Should we change it based on the amount of light in the room? Should we just eyeball it to something that looks good on a well lit scene?
The main problem most people don't understand about brightness with a TV is the difference in HDR PQ and SDR gamma. In SDR you can simply turn up the brightness slider to raise the APL for a bright room. In HDR the brightness is already maxed because HDR is absolute. All HDR content is designed for watching in a dark room and most aspects of the image are under 200ish nits. The average APL of most scenes are actually single or double digits.
TVs that manipulate the PQ EOTF tracking will raise the APL inaccurately but aren't able to increase their peak brightness on highlights. This is usually done with dynamic tone mapping settings (which is not the same as static tone mapping).
In most HDR content if one TV looks brighter than another it's not because of how many nits the TV can measure, it's because of how PQ is tracked. A 500 nit peak TV that's over tracking will look brighter than a 5000 nit peak TV that tracks PQ accurately, in most HDR content.
When raising the tracking of PQ EOTF, the APL of the image raises which reduces dynamic range and perceived contrast.
If in a very bright room, in most cases watching in SDR is a better option.
Found this usefull. I wait Philips 909 as i cant let go from ambilight. I would like to know is it plausible to have 909+ active subwoofer as some TV:s have SUB-out
look forward to that video. could examine dif types of display tech / related brightness. LED vs QLED vs OLED. Could test how much the automatic light sensors dim the screen at night across dif TV brands.
Another "real world" test that may help people understand brightness versus contrast is walking from a bright space into a dark space, where you essentially lose most visible contrast until your eyes adjust to the new lower "average picture level" brightness. Same applies to watching a display in too dark a space, your eye is constantly having to make large adjustments between ambient and content and you can feel "blown out" when the content rapidly changes brightness, or not perceive shadow detail in dim scenes, etc.
Should’ve said, “But before we get into the NITty gritty.” Would’ve been perfect 😂
That's what I thought he was about to say!
Caleb does not use cheesy humor boys.... lol
I thought the same thing.
Hey Caleb, I dont have anyhting to say but thank you for the effort you put into explaining technical details of audio-visual technology.
I helped my parents replace our 12 year old Samsung this past summer. Their TV sits in front of a big window that lets in tons of light, so we needed something super bright. We originally went with the Samsung S95B which looked awesome, but was warped. Then the LG G2, which wasnt bright enough. Eventually I saw your video talking about how the TCL QM8 was super bright, and we went with that. Man, I didnt know a TV could burn your eyes
I just got my new U8K 65in yesterday and maaan, that TV is briiiight! I placed it in a well lit living room and I still keep it at 80% max of brightness. In overall am in love with that U8K.
I'm 52 in May I have watched TV used tvs since early childhood I have Never NEVER watched used a tv set in a brightly lit room or with curtains open who the he'll does that
@@audie-cashstack-uk4881 , same here. I pull down the blackout shades in my 'cave' when watching TV because of the glare and to be able to lower the backlight settings in my TV to get better blacks. But my mom have a TV in the living room and one in the kitchen where light is necessary because it is a shared space.
Wat size
Personally I have to either turn auto brightness at night or turn down the brightness since I usually game/watch movies in a pitch black darkness.
In my case, the auto-brightness feature is unreliable and, in addition, I use my TV in a darkened room to reduce the screen glare.
Found this helpful in regards to “nits”: The term nit is believed to come from the Latin word nitēre, "to shine", which is why the measurement is denoted as, for example, 1 nt more commonly than 1 candela per square meter (q cd/m²). 🕯️
The brightness war between all these TV companies is out of control!! In my opinion, brightness ranks well below picture clarity, processing, motion smoothing, and color. Focus on improving these every year instead of brightness.
I'm a dark room viewer , mainly love older movies , so brightness as well has a less important . Plus a 4000 nits TV in a bright room is not zero blacks ( ambient light reflecting off TV ) , so contrast less than a dark room 1500 Nit TV
@@nimblegoat No matter what they say, this damages the eyes over time. Just wait, more people will have eye problems at a younger age with these huge sets and overly brightened tvs.
@@awfawf4546 that's why i have a bit of ambient light if I'm using my PC monitor at night , or turn the brightness down, I suppose some massive screen would take up most of your POV so actually be a bit easier - very bright vs dark is very tiring and not pleasant
I enjoyed the joking around in this video, I'm actually quite unwell today and the little laughs were nice.
Hope you are feeling better soon ! I too love Caleb's humor. Humor along with solid information is a great combination.
I hope we get an option to NOT do tone mapping when the TV can out perform the content. Just have the 4000 Nit content cap out at 4000 nits on the 10,000 nit TV. Maybe a middle option to only tone map it part way, expand the 4k to 5, or maybe a nice even doubling of the dynamic range to 8000 nits. Let the TV have something in reserve if it's that capable. As for the TV itself, all else being equal, yeah, the brighter the better, the only other thing we need is MUCH better ambient light sensors so moving from daytime viewing to night time viewing isn't too annoying.
One of the best videos I have seen. Now I understand the Tone Mapping. Thank you. Also, the processor for a TV is a big deal.
Hi digital trends, I got a question or two.
For content that's mastered at a lower brightness than a TV, why would the TV tone map the brightness up instead of leaving it at the native brightness of the content?
I guess I'm just biased towards watching a content at its native settings, but I guess another question is do TVs automatically tone map brightness of the content up to match the TV or can we stop that in the TV settings?
I learned how bright a monitor should be.... and what limit it should be. I have a 34" Mini LED that gets to 1200 nits and oh boy it can make you squint like the sun is shining! I believe fullscreen white gets over 600 nits which isn't all that fun after a while. I'm in a pretty dark room and it can just be too bright for me at times. Now I will admit some outside scenes in games look so damn bright and nice. Explosions and fire looking super bright is also so awesome.
So does my 850 oled contrast hdr is about contrast not silly levels of brightness a torch being shined at me from the screen is very very realistic and bright
I know right. Distance Mattres. Environment Matters.
In science school. Professor DE BUNK :OLED/plasma.
D BEST condition for eyes to see--Shopping MALL light. Bright. Clean , decent distance. Bright but yr eyes see EVRYTHING long hours.
If u have 1200 min LED monitor. It’s for IF you work Right at window day time .
It matches IPhone 12pro brightness. That phone So bright comparing 7 8 X XS 11pro. But as soon as right at sun/by the window. Outdoor…..too dim.
Then iPhone 14PRO came out 1700nits peak. It was like”yay life changing”
So your monitor def mean for you to be ABLE to Brighten it up (like iPhones for Just in case). It’s critical features when u need it , u can REALLY need it :):)
I like how you mentioned "squinting".....if a tv makes you squint or wince away then it's too bright. I don't mean sudden flashes or bright moments in content but a prolonged, not being able to directly stare at the screen for very long.
Also, I think, sometimes a tv can be so bright that it washes out fine details and/or blends some of the items in the image together, losing their defined edges, especially if they are a similar colour. I would rather have a slightly LESS bright tv with vivid realistic colours and fine details than one that will chase mmu eyeballs out of the room.
U make excellent comment. I know right that’s how those TV’s can be dimmed (it has auto light sensor)
LIke thats why our our iphone 15pro is 2000nits , right now at home lights on. I have it on 68% brightness , but day time by the window or outdoor I would need it to like MAX 100%.
Caleb is telling ppl its TOO bright, as if its going to blind ppl its really NOT true.
I have 1800 NIT TV at home VA panel. IT makes OLED look so bad. Cuz OLED”s brightness are like level 4-6( for average content) it cant properly produce content that are Natrually support to be bright , orange, yellow. , watermelon red etc. to level (5-9) level brightness for the Clean visual during the day .
It’s like Having 330Hp Infiniti CAR with V6 Engine, we do NOT use that HIGH HP.But when going up the highway, switch lane busy high traffic, get around a slow car on highway. Dangerous situation….those HIGH HP like Snaps car up quick. So those “UN NEEDED brighness “ ppl do NOT know they need it so much until they buy the TV.
This video is biased.
I have a Samsung QN95A and I have to have it on its lowest light setting at night as it’s burns my eyes out. It’s absolutely amazing during the day though.
Very interesting and worthwhile coverage of nits and tone-mapping. I would love to see your reviews on the TCL 115-inch and the Hisense 110-inch TVs. I've subscribed!
Look forward to seeing your reviews in the light of tone mapping and brightness, how brightness is used effectively in tone mapping that’s an interesting part of the review that’s not often covered. Just because a TV can get insanely bright doesn’t mean it’s using its brightness effectively. Also the things to consider is shadow details and coming out of black, which is a shortcoming for OLED TVs. I think we are so focused on brightness that we forget other things like shadow details.
For TVs brighter than 2000 NITs, do you recommend sunblock? Will SPF 30 be enough?
I remember 20 years ago when I got my first projection type TV it lit the room up like I've never seen before. Had to squint it was so bright, or at least brighter than what I was used to. Obviously, I got used to it pretty quick. I can't imagine a TV being too bright unless it's washing out the picture and there's a lot of bloom.
80% of my viewing is at night and the remainder is usually with the drapes closed fully or at least partially. My S90C, even for an OLED, is plenty bright and I set it to filmmaker mode to keep it reasonable. It can be way too bright in a dark room and plenty to handle the room with the drapes open during the day. Very happy I went OLED over QLED.
Being a photographer myself, it is a must that you learn Ansel's zone system IMHO.
Being overbright, would you recommend LG C3 over S90C?
@@guru14343 for upscaling yes. if all youre watching is hd or uhd content get s90c. even though Samsung has shit qc
I need a tv for my dark gaming room I have yes issues therefore I don’t want to be to bright it hurts my eyes 👀 I need for gaming will the new LG oled G4 or the new M4 will be to bright ? Will they be great for gaming ?
I have been recently looking into TV's around the 75" range to try to get something not so pricey as OLED. I've only heard of Hisense in walmart so assumed it was a very cheap option but never heard of TCL at all. Until your videos (and other reviewers), since you and others mentioned these 2 manufacturers in particular are now rapidly climbing up the scales to meet the quality of much better known branding (Samsung and LG). Your videos have really answered a lot of questions and even comparisons between the brands. Great work on the videos and your explanations of roughly how certain features are accomplished.
My brother-in-law has a TCL/Roku TV. I'm always amazed by the color & picture! TCL is legit.
For me, my 85-inch QM8 requires the brightness turned down in my all windows living room. Rather that than underpowered. I love that it highlights the, umm, highlights incredibly well without the entire screen needing to be too bright/ washed out. It even maintains the blacks while doing so on a large scale.
Such an insightful and informative video, Thanks Caleb!
That Nituation joke was FANtastic 😂
Very informative, thanks, how does this apply to regular or cable tv, it seems you were only br8nging up hdr type content?
I watch movies on my LG C2 with the lights off at night, and the white titles (especially the white "skip" button on streamers) is so bright, I sometimes squint! 😎 (always filmmaker mode) never look directly at the light! 😄
That's the reason why I prefer projectors. The indirect light is more suitable and comfortable for my eyes :)
My Samsung Q90R from 2019 makes my eyes hurt from its brightness sometimes, and it can only (lol) hit around 1400 nits peak. I'm here for the new TVs, but I'm far more interested in processing and picture clarity than I am searing brightness.
Just love that you mixed the tv sizes in the begging :D It is OK. TCL announced a 115 inch mini LED TV, and Hisense has the 110 Inch 10K nit mini LED TV. :D
When they hit 5,000 to 10,000 nits I'll be super happy. (As an actual commercially viable and affordable products.)
Thank you for your clarity and illuminating explanation of TV brightness. I always learn something, plus you are funny and entertaining. Great job!!
First thing I do when I get home with a new TV. Reduce the brightness from 50 to 26. I don't like staring into a light bulb.
Bye bye colours and HDR impact!On the plus side your TV will last ages and your eyeballs will be happier
That TCL is insane,, some of us here still using 8 years old sony😢 i don't really understand anything you're saying, but just enjoy listening to you😊
I use an over 13 year old sharp aquos ☠️☠️☠️
@@freepin4013sheesh, how!?
15 year old Sony DKL here. Getting a new Hisense U7K tomorrow
@@alexanderliustar have fun with the new tv. In about 2 months I'm getting a combo of the 65 inch S95C and the soundbar hw-q990c
"Are 2024 TVs Too Bright?"... excellent question.
I recently moved from a 9-year old 55-inch LG TV to a new 65-inch Sony QD-OLED (A95L)... We watch television in a dark room with ambient lighting, picture set to "professional", Dolby Vision Dark, plus a few recommended picture setting tweaks.
Is it too bright (despite reviews saying it's "not the brightest" OLED out there)?
For most viewing, it does an exceptional job. Brightness is perfectly fine.
But there are a couple of instances where I might consider it a little "too much"...
-some white end credits on a black background perhaps "pop" a bit more than they need to.
-commercials that end with a brand logo on a completely white background (filling the entire screen) can definitely wake me out of a semi-slumber late at night!
A95L has similar brightness as the LG G3. The Sony balances brightness with shadow details beautifully, unlike other TVs.
Thing is for older content it was never intended to be shown that way
Excited for the LG G4!
Loved the video love the channel thank you
I love my brandy new 75 inch Hisense U8k, but I find myself dialing back on the brightness. Maybe my feelings will change once I get used to it.I definitely don’t have to worry about it being in a bright room
I love contrast in my tv a lot. It brings out the beauty in every picture. Interesting topic coz it's the contrast that will make me buy any television
Yes, turn up the contrast a bit and turn down the brightness is a way to make the tv look much better.
The big problem with the higher nits is that the LED lights need to be dimmed further down, if you want to watch SDR content late at night. Most people don't notice PWM on older tv's, but they do on newer because the amount of dimming is more aggressive and thus more noticeable.
Reminds me of the "brightness wars" of the late sixties and early seventies where the TV set manufacturers increased brightness by increasing the high voltsge on the picture tubes. This produced x-rays at hazardous levels and the government had to step in to stop this.
Well, at least todays' sets don't produce x-rays!
My main issue with brightness is reliability.
Meaning, if the TV has the brightness all the way up, the stress on all the components will be higher (e.g., voltage regulator, voltage supply, LEDs), which will hurt the TV reliability, hence, its longevity.
I really love to have a great contrast experience, with the Sun or a flame being bright, and a night scene or a indoors shot to be dim - and to have the contrast between the two.
However, I am quite conscious on the longevity on the equipment - which I expect, at least, 10 years.
To achieve a good balance, I tend to use my TV on Power Saving mode on (typically in Auto, or even Medium), whenever my wife is watching her soap opera, or my kid is watching cartoons.
Whenever I come and sit down to watch a movie, I immediately notice it and disable the Power Saving mode.
However, this sometimes leaves my family mad - and my kid will eventually figure out how to disable the Power Saving mode...
I have the LG G3 and honestly I find the hdr highlights far too bright. Light coming through windows in the background/ceiling lights, skies (even on overcast days) are far brighter than they would be in real life and it just feels unnatural to me. Otherwise picture quality is superb and not all discs/shows are like this. In fact it’s shows on Apple TV that seem overly bright to me.
I have an LG C1, and the default brightness levels are PERFECT. Anything brighter than that would hurt my eyes to watch in the dark.
Im relatively new to the channel and a subscriber as of right this moment after your dad joke.
Please tell me you've managed to sneak in "Calebration" or "calebrated" in relation to picture settings in other videos otherwise missed opportunity xD
I dropped my tv backlight brightness down to 13 and normal brightness at 50%, still shows well.
Is it worth buying extended warranty for a lg g3?? Even if its covered by LG for burn in?
All the TV's you showed in this video, looks blown out on my TV.
Because they are the over brightness washes out the inky colours.
Brightness has become a thing because many people (myself included) are under the impression that an OLED tv isn't bright enough to be usable in a room that gets a lot of natural light. The S90C handles reflections so well though that I think it makes up for it
Can you do a video to explain the difference between static tone mapping and active/dynamic tone mapping and why the former is usually a lot dimmer than the latter?
Just about anyone out there says that static is supposed to give you what the creator intended, but I'm not so sure anymore. Unless you have the exact same range on your TV as the movie was mastered at, and see a 1:1 representation of the content, you always have some tone mapping so why is static tone mapping a better option?
Thank you for this video, love all your content. Have a TV website myself (as a hobby, here in Brazil)
Thank you for your time and posting. Well-said information.
Is Tone mapping turned on by default? or do we have to manually adjust this to create optimum brightness according to the ambiance lighting in the same room as the LG TV?
I like how the peak Nits used to be 10% window. Then TV manufacturers started to reduce that to 3% window (which is a joke) and most reviewers state that new higher number, without noting the tiny % of the screen. Next up will be 1% claims. Of course the length of time and what the white point is set at will be left out.
Best explanation of tone-mapping I have ever heard!
Excellent explanation. Thank you 👍
Caleb remember the original 2018 vizio PQ65F1 Quantum Dot LED. That tv hit 2500 nits back then and was searingly bright.
Caleb i have a sony Z9D and i hsve my brightness on 3 for SDR so i don't need a super bright tv. I think ill just stick with what I have.
should i buy a lg g3 now or wait for 2024 tvs ,,,uk
Having a really bright screen is great, but there's an inherent problem with the "Brightness Wars" that are well under way now: it sucks all the air out of the room and minimizes the importance of every OTHER aspect of the TV that people really should be considering and factoring into their buying decisions. By making everyone think that brightness is the single most important factor to be considered when buying a new TV lower-end manufacturers (without the technical/design chops to really build superior displays) can fool consumers into buying inferior, but brighter TVs. When we all just get tunnel vision and believe that brighter ALWAYS equals better no matter what else the TV has to offer (and then we act on that belief), everyone loses.
I feel enlightened Caleb, thanks!
Bravo on the delivery of those puns 👏
As you just said Caleb, twice the nits isn’t twice as bright. Just like twice the watts in an amp isn’t anywhere near twice as loud. YOU REALLY NEED TO DEEP DIVE A VIDEO ON THIS and help save the world from this insanity! The HDR superheroes are counting on you.
Good topic!!
Was "Tone Mapping" always being used? I don't recall hearing people discussing it until the past few years?
We are just happy to see your mits on our nits
We'll love the NIT NERD MERCH 😂 I think you know why Caleb! I am interested to see how tcl & Hisense plan to execute their light control. But I'm thinking you're right. They're claims of 5, 000 and 10,000 nits is going to be maybe and this is a big maybe on a 3% window.. cuz even at 10% think about it. 10% on 115 in screen. That's still a lot of ground to cover.. and I will say this and you can mark my words on it. Those huge screens are going to be filled with DSE. Here's why I say this because the tolerance is a little bit slimmer with a bigger screen because they'll be willing to let go more than they would on a smaller screen. At least that is to my understanding when it comes to manufacturers and their tolerance for DSE. But only time will tell
Brightness is great but if the TV’s color gamut is sub-par it doesn’t really help. Take a perfect example: X95J. Has excellent brightness but DCI-P3 coverage is a bit weak and colors are a bit undersaturated
I’m glad that Caleb points out that when TV manufacturers mention 2500 nits that its not the full field windows rating, it’s most likely the small 3%-5% window
When will 2024 ces line of TVs be available for purchasing in Europe market?
Caleb is the best presenter in this space. Keep it up!
I don't know what will be the limit but I got a TCL 85" QM8 and I'm only using 40% of the brightness and still is way more bright than a TCL 75" R646 I also have. I feel so much brigness is not really needed, just a marketing number when is greater that a giving number of nits that frankly, I don't have an idea which it is.
That tonemap to higher nits, is that a default ? .. would be horrible if a 2000 nit TV would constantly try to tonemap stuff up to fit HDR or even SDR into the full brightness, or am I missing something ?
Those jokes are on fire my man haha, thanks for the video.
I like how you can tell he really had fun with the intro.
Caleb, it would be interesting to find out how much your electricity rates differ from the smallest to the largest of TV's.
Tone mapping scales the brightness info relative to the max output of the display device.
Does anyone know if it’s done linearly? Or is there something more sophisticated going on?
Very informative. For those of us with Macular Degeneration, a well balanced BRIGHT TV is a must. GOT and the Witcher were frustrating to watch. Thankfully, in the darker sequences my wife could tell me what was going on.
Caleb you are legend when coming to tv reviews and info.
When an ad is displayed that is almost all-white or all yellow. Blinding. Me: Goes into the service menu of my new Sony X90L and turns gain WAY down on all colors RGB. No, the "brightness control" didn't do it for me.
My wife is obsessed with brightness!
Exactly why we have a 55 inch LG G3 and a 65 inch Sony A95L 🤣
Brightness and cd/m2 figures for TVs are the same as what (dynamic) on/off contrast ratio is for projectors - bragging rights used to promote sales that really tell very little about the actual performance of the device. To show how silly this pursuit is - an OLED with 600cd/m2 has equal contrast ratio to an OLED of 1500cd/m2 since black is always zero. And as Caleb mentioned - contrast is what really matters.
Biggest reason to get a higher brightness TV is if the room requires it due to ambient light - to regain some of that contrast lost when the black level is effectively raised and to overcome glare.
Doesn’t hdr content require 1000?
@@l21n18 As per UHD Alliance: ”The HDR display must have either a peak brightness of over 1000 cd/m2 and a black level less than 0.05 cd/m2 (a contrast ratio of at least 20,000:1) or a peak brightness of over 540 cd/m2 and a black level less than 0.0005 cd/m2 (a contrast ratio of at least 1,080,000:1)”. So short answer - no. Oleds qualify thanks to the second part of the above i.e >540 cd/m2 and 0 black level. And thanks to that zero black level provide tons more contrast - which is what HDR is all about to begin with. :)
Well, one of the reasons a watch TV in a darkened room is because of the glare. It's distracting to see my face and clothes reflected on the screen.
A stellar episode!
I like the brightness up, mainly cause they keep making movies darker and darker so i gotta keep pumping up the brightness higher and higher. So bright i need sunglasses haha, sadly my tv has a stupid light sensor that turns the brightness up or down automatically depending on the brightness of the room that i cant turn off
The TCL is 115 inch and the Hisense is 110 inch. I noticed you said the opposite.
I had a normal led tv and I hated to watch it not because of its picture quality but because it caused me a headache and my eyes would stress out after 2-3 hours. And if i turned down the brightness, every color became a shade of black which itself is grey.
So i bought oled and now i can watch tv for hours without my eyes paining or stressing out. And I keep the brightness at 25 percent or at night i would crank it down to 20 percent without any effect on color performance.
What I'm really hoping is that they get brightness sensing right. I've never in my life encountered an auto brightness sensor that did its job right. Be it my phone or my TV, they're always too bright in the dark and not bright enough in the light. And there's no way to adjust it except by going full manual, which is a huge pain.
Hey then u might have been finding one that does the sensor right this time . Look out for SHARP Aquos panels, and Hisense. I used their flagship SHARP (made in Japan) always had auto sensor on the entire time.
Now I am with 2 HIsense flagship. Their sensors are great. (Hisense bought SHARP in 2014 temporarily tho, sharp parent company bought itself back later) yeah there TONs TONS more advanced technology in Hisense most ppl didnt even know they needed. Like 18 feet voice command. High sensitive voice command, u can talk to GOOGLE Alexa, ask tv shut off, turn on, find the show, save the show etc. all sorts, turn up volume . Some random stuff. Cheaper tv with similar feature only go 9ft, n ppl have to Shout to get TV to hear it. lol. N D Hisense remote stands up right on the table liek water bottle so u don’t have to lay it flat annoying the table space.
I don't need headaches and eye fatigue thanks.
I own a LG UR9000 43" and the brightness is not good, outdoor scenes are marginal and indoor screens are too dark. I have the brightness turned all the way up
Double the nits is not twice as bright! That's important to know...
Brightness has a massive toll on eyestrain. I use a light sensor which works great on an old Sony but I bumped the backlight from 7 to 9 or max to make the image brighter and it does pop incredibly during the day and night. BUT when I switch from 9 to 7, my eyes relax a lot more. It's uncanny because I actually felt my retinas relax.
Lets get down to the nitty gritty
I'm interested in the G4 for its promised upscaling
The high brigtness is a side effect of increasing number of LEDs in miniLEDs to reach the contrast of OLEDs )) More LEDs = better local dimming = less power [0.1.. 0.2 W] per single LED = less limited common brightness. Thank to BoE, TCL, Hisense & SkyWorth which push their vision that miniLED/microLED is more relerant technology than OLED. OLEDs have had to react and participate in this race ))
Wonderful video for average consumers to learn more about displays. 😎👍
Which movie is that at 8:58 ? 8:58
just noticed a 2018 samsung q9fn model in this video.
a few years back i have seen a documentation about Taiwan's children, because 80-90% of children have to use glasses there... so scientists did some research to see if it it was related to screen time, it turns out it was not screen time but low brightness... children spend a lot more time inside and school. so by law, now every classroom has to be at least 550nits bright, because this is the minimum brightness we require to not get bad eyes. it is a boomer that most monitors even can not hit the HDR1000 spec, because the HDR1000spec requires a minimum of 600nits sustained 100% brightness.
Well I have this big doubt - I thought if tv can output higher brightness than the content at which it is mastered then the TV don't need to do the tone mapping as it can show the content as it is which is the creators intent. So I don't understand upside tone mapping. Why would a 2500 nit capable tv show 1000 nit mastered content in 2500 nits ? Completely defeats the purpose of mastering. Caleb your thoughts on this....