Sega is Taking Good Lessons From Disney and Marvel

A new interview by GamesIndustry.biz with former Disney exec Justin Scarpone (who now works at Sega) reveals Sega is expanding its transmedia strategy to include more locked-in roadmaps on what they want over the next few years for their gaming IP’s like Sonic, Persona, and Angry Birds.
Read about it here: www.gamesindus...
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