Just wanna say this for everyone at The Futur team, especially Chris - thank you for doing everything you do for design community and sharing your knowledge. The value is immense.
26:42 Solidarity 33:21 What was your childhood dream? 34:30 Who is your hero and what would you ask of him? 37:11 Waht do you hope to achieve in 5 years? 38:41 How do you deal with brands that don't have a story and how do you get clients to follow you into creating a story? 41:38 How do you determine the cost of providing strategy for interested clients? 46:50 What is a good way of convincing a brand to proceed with 100% transparency? 48:07 Did you learn this way of thinking at Art Centre? 50:04 How can you implement the complete transparency idea as a freelancer and benefit from it in the current market?
This video is actual gold. I'm very grateful you're back offering longer, in-depth videos. There is so much to unpack in here! A tremendous presentation by Fabian and great production by the team.
the futur is BANANASSSSS!!! i went to design school and they absolutely *pummeled* me w/ design techniques, strategies, shortcuts........ they taught me how to be "hireable" instead of how to start my own business (which is what i really wanted)... i got hired and it was horrible bc i didn't really know the business so i was taken advantage of for years and it broke my design soul.. until i took responsibility for myself and starting asking questions and found you guys... i tell others on the quest for a better business about your channel.
Thank you! This is so amazing :) I bought Fabian's books and some of Futur Courses, I am an industrial design turned marketer (7 years in different industries) and now I am a certified life coach (by ICF) and I am using the three disciplines to do brand strategy, and I still have a ton of imposter syndrome, but your chat gave me so much clarity and showed me I am on the right path. Thank you!!
I just bought the book and cant wait to read it! Thank you to both of you guys. I am taking an internship and at the end of the summer I will be taking the companies marketing position. You have taught me so much thank you!
Great video. Would love to see part 2. Connected a lot of different dots regarding graphic design, branding and strategy. Would love to hear more about difference between Fabian agency before and now. More in depth videos and more book recommendations please!
couldn't agree more, the time of fake personas buying fake brand products is definitely over. unfortunately most austrian or even european players don't want to open their eyes to this shift of branding aka advertising. I strongly believe that the more technology driven our world, the environment we live in, gets the more our value and human driven businesses/brands need to become again otherwise they are going to die.
Awesome video! I’m going to grab Fab’s book because I like large text books lol. No for real, great insight! Thanks for sharing Fabien! I’m actually really excited however for this rap video!! Lmao!
Does it make sense for new brands to spend so much money on strategy when just starting out vs kind of seeing what works and learning about their customers first?
Ordered all Fabian's books. :) Question: Do you think these are the same strategies that make people want to join/work for a brand? Do they make the brand a desirable employer? Or does that require a specific focus on employer branding? Thank you!
First, thanks for getting my books, I hope you'll love them! Yes, I strongly believe that a brand needs to work from the inside out. Your values as a company should reflect the values of your customers for a holistic and honest brand experience hence I often say that culture is the starting off point for any brand.
@@FabianGeyrhalter Thank you! Makes perfect sense. I imagine a commoditized employer has to compete on price in the form of paying people more to get them to stay. It's all so usable and transferable. Thank you again!
Seriously. Another life-changing video. Thank you, and kudos Master Do and co. P.S. My friend @GalloLocknez is the master rapper/producer for impromptu topics. He churns out recap songs for the NBA the same night the game was played. His brand is all about positivity and hustle. He'd be perfect for a collab.
The Futur you should really bring on Grant Cardone as a Guest he's a master sale person, he can teach you and the people a lot about selling from a different perspective than I've seen on this show.
I was so disadvantaged informed that I took advantage of @ChrisDo and @TheFutur to my advantage. I don't like this channel anymore; I PASSIONATELY DESIRELY LOVING IT. It becoming my spirit anyway.
Ok i get this and I understand how to apply to branding projects but how do i apply this to my own design brand... Like the transparency pricing part. How do I value base price and provide this transparency to my clients? I establish myself as the professional, as the most expensive option, i kill the project until client really wants me. Better yet. Do I have to provide this level of transparency to my clients Like the outsourcing, the time it actually took to get everything together and finesse it? Is it necessary for a design firm to do this?
apply what you can. what you can't, be creative. you'll figure something out. radical candor is something that disarms people. it builds trust because you have nothing to hide.
After that german shoe guy I think I'll actually be able to use the tagline and chase the customer segment I've always wanted.... Brand strategy for hunter gatherers not brain washed, over-consuming, corn fed, domesticated cows.
I know this comment won't be popular but I love the way the Futur has been producing its video content.😊 I like fun just as much as the next person but.... You guys DO NOT need fluff or filler content!😣 Have a peaceful and harmonic one.😉💛💚❤
Just wanna say this for everyone at The Futur team, especially Chris - thank you for doing everything you do for design community and sharing your knowledge. The value is immense.
Jack Skellington Thank you.
I agree completely thank you guys
Love him! Funny yet very insightful analysis!
Thank you.
26:42 Solidarity
33:21 What was your childhood dream?
34:30 Who is your hero and what would you ask of him?
37:11 Waht do you hope to achieve in 5 years?
38:41 How do you deal with brands that don't have a story and how do you get clients to follow you into creating a story?
41:38 How do you determine the cost of providing strategy for interested clients?
46:50 What is a good way of convincing a brand to proceed with 100% transparency?
48:07 Did you learn this way of thinking at Art Centre?
50:04 How can you implement the complete transparency idea as a freelancer and benefit from it in the current market?
You’re a star!
Half pure substance, half conversation. Great format.
100 percent joy.
Love the content. His humour just makes his talk a million times even more enjoyable.
Thank you, Jen ; )
I very much enjoyed this entire show. Can't wait to get Fabian's books!
it's awesome. we can have fabian back at some point.
Could you get him to talk about his journey from designer to strategist. Whether it was quick or a progression.
Great
Fabians complexion is 🔥
This video is actual gold. I'm very grateful you're back offering longer, in-depth videos. There is so much to unpack in here! A tremendous presentation by Fabian and great production by the team.
some people prefer long form while others prefer short form content. we try to make everyone happy.
Count me in as #TeamLongFormFutur
Brilliant presentation. Amazing work by Fabian Geyrhalter... Thank you, The Futur: for making high-value a #1 priority.
the futur is BANANASSSSS!!! i went to design school and they absolutely *pummeled* me w/ design techniques, strategies, shortcuts........ they taught me how to be "hireable" instead of how to start my own business (which is what i really wanted)... i got hired and it was horrible bc i didn't really know the business so i was taken advantage of for years and it broke my design soul.. until i took responsibility for myself and starting asking questions and found you guys... i tell others on the quest for a better business about your channel.
Thank you very much!
Amen to all of this especially your healthcare talk, Chris! I'm now in your tribe! It works! You're a wonderful, generous teacher.
Thank you
Thank you! This is so amazing :) I bought Fabian's books and some of Futur Courses, I am an industrial design turned marketer (7 years in different industries) and now I am a certified life coach (by ICF) and I am using the three disciplines to do brand strategy, and I still have a ton of imposter syndrome, but your chat gave me so much clarity and showed me I am on the right path.
Thank you!!
Awesome!!
Fabian, excellent point about focusing on what you love and do best! Insightful, practical advice all around.
I love how to the point Chris is; not something that's easy to always do well, but I feel like Chris does a pretty good job of it.
I love your show Chris and Fabian is adorably sarcastic... i don't even know how that is possible... lol. much love from Nigeria... Africa BTW... lol
he threads the needle.
This is so Wow! Thank you, Chris, and Fabian!
Glad you enjoyed it!
Every of your show takes couple days to just digest, so much valuable knowledge!
This is so powerful. I am once again so inspired by The Futur and yet another one of their great guests.
I just bought the book and cant wait to read it! Thank you to both of you guys. I am taking an internship and at the end of the summer I will be taking the companies marketing position. You have taught me so much thank you!
I just got the book from Amazon today! Super excited. Thank you for starting this conversation.
Once again, Chris, I really enjoying this content, very good surprise with Fabian and listening you both was a great new point of view!
I met Chris and Fabian at the BOLD design conference a few months ago, it's so great to watch this video! Fabian's book is GREAT, a must have!
hi Randy!
hi this is noel from india....love these podcast videos they instil a constant reminder for us brand ppl to continue to stay true to who we are
Thank you
I am a german fan :D guess there is many more than three. Kudos @thefutur for having Fabian in your show!
Alexander N Hello.
One of the best videos on this channel. Thanks guys!
Chris & Fabian Geyrhalter in one video! Too much knowledge. Lol Thanks guys, Learnt a lot
Nice work, once again The Futur! What I love is the deeper dive on the tips, very eye-opening! Cheers!
I like that. A memorial speech for the brand. What would people miss.
Dude, great video! This vibe kept me interest, and the value given by Fabian was great as well as the humour!
Love this Guy - bought the book through the affiliate link! Long live Die Zukunft!
Thank you - and, well said ; )
We will be passing this on. Valuable info for sure.
Great video. Would love to see part 2. Connected a lot of different dots regarding graphic design, branding and strategy. Would love to hear more about difference between Fabian agency before and now. More in depth videos and more book recommendations please!
Good suggestion.
I could listen this guy all day @thefutur Invite him again please.
Zaahir Jappie I suggest watching multiple times.
LOL
Brilliant man, brilliant lecture. Thank you for it!
🙏🏻
This content is pure gold!!!!
Just running across this - really great. Thanks to you both (and team) for bringing such value to us.
Glad you enjoy it!
Love brand clarity strategy! Off now to buy the book! Fun video. ❤️❤️❤️
Another great talk. I just ordered this book he's talking about and his "How to Launch a Brand".
Hope you'll enjoy it 🙌🏻
couldn't agree more, the time of fake personas buying fake brand products is definitely over. unfortunately most austrian or even european players don't want to open their eyes to this shift of branding aka advertising. I strongly believe that the more technology driven our world, the environment we live in, gets the more our value and human driven businesses/brands need to become again otherwise they are going to die.
@fabian: love it and happy you are mentioning heni and his gea story:))
Great interviewer and just found a new favourite designer/agency to follow. Appreciate the honesty and keep these awesome interviews coming. Cheers.
Could listen to Fabian all day this was great.
Thank you and all the team💖
By the way great questions 👌👌🔥🔥🔥🔥
Thank you so much! You can now listen to me all day ; ) www.finien.com/podcasts/
This was really great. Thank you. I am going to implement ideas from Poppin. Does anyone have some more ideas for Wine store to differentiate?
Awesome video! I’m going to grab Fab’s book because I like large text books lol. No for real, great insight! Thanks for sharing Fabien! I’m actually really excited however for this rap video!! Lmao!
the rap game is real.
Great RAW episode with a charismatic guest ! Looking forward to the new content from the Futur.
P.S. Somehow missed the live stream so thanks for the upload!
Lol. Of course we will share afterwards.
Very good, definitely gonna check out the book!
Sylvan it’s a super cheap investment.
I'm definitely getting the book I'm so excited to dive into it
Does it make sense for new brands to spend so much money on strategy when just starting out vs kind of seeing what works and learning about their customers first?
seeing what works is a strategy.
Ordered all Fabian's books. :) Question: Do you think these are the same strategies that make people want to join/work for a brand? Do they make the brand a desirable employer? Or does that require a specific focus on employer branding? Thank you!
First, thanks for getting my books, I hope you'll love them! Yes, I strongly believe that a brand needs to work from the inside out. Your values as a company should reflect the values of your customers for a holistic and honest brand experience hence I often say that culture is the starting off point for any brand.
@@FabianGeyrhalter Thank you! Makes perfect sense. I imagine a commoditized employer has to compete on price in the form of paying people more to get them to stay. It's all so usable and transferable. Thank you again!
So much great info on this. I had to come back and listen to it again.
So great to hear! Thank you!
Fabian Geyrhalter Do you have any advice for moving from design to more of a strategist?
@@ThisDesignLife Plenty! Funny you ask b/c Chris and I are potentially planning an episode on that topic together. Stay tuned!
Fabian Geyrhalter that would be really helpful.
Awesomeness. Is there a webpage covering the futur transparency?
I don’t think so
Amazing content as always! Do you have an event calendar so that I can plan for these shows and never miss a live streaming?
Yep. On FB. Also hit the bell be notified.
The Futur thanks a lot!
You guys are incredible! Thank you
Thank you.
Awesome episode guys! Keep on growing! :)
I would like to see what takes to run the future how it has change the people with you lives, career and would you let them go on to do other things.
I was thinking Fabian looks a LOT like DIPLO - for a second I was soooo confused! Great interview!
no dude... he looks a lot like Ricky Martin
The Shoemaker is from Austria. All texts are German and the URL of GEA too. Nice video!
thank you guys!
ya tengo el libro banda 😏
Seriously. Another life-changing video. Thank you, and kudos Master Do and co.
P.S. My friend @GalloLocknez is the master rapper/producer for impromptu topics. He churns out recap songs for the NBA the same night the game was played. His brand is all about positivity and hustle. He'd be perfect for a collab.
How do I get In touch? IG?
The Futur yes, my apologies. Here's his IG, tell him Gabe sent you: instagram.com/gallo_locknez/
Man, figuring out you guys did Crazy, I loved that song and videoclip.
yes we did. and a few other award winning music videos.
Awesome content! Will grab the book and tune in for the Rap session! ^_^
Yesss! We like Chris! We'd stick with him :-)
Amazing content once again 😎
and i appreciate you for it.
Just finished this awesome book.
The Futur you should really bring on Grant Cardone as a Guest he's a master sale person, he can teach you and the people a lot about selling from a different perspective than I've seen on this show.
hook it up Sean.
I was so disadvantaged informed that I took advantage of @ChrisDo and @TheFutur to my advantage. I don't like this channel anymore; I PASSIONATELY DESIRELY LOVING IT. It becoming my spirit anyway.
Wasiu Raji love you too.
in 2 words: cool stuff THANK YOU FOR SHARING YOUR THOUGHTS
I was entertained AND learned ... nice!
Jens Barcelona dmc
Very nice!
lol I've had Fish People actually did a blog review. Cool brand.
is 'transparence' applicable to services, besides products?
yes. transparency can be applied to anything.
Bass, Rand, Rodchenko, Lissitzky yeah :D :D :D
Cool video
This videos is even better than the pricing video, which has highest number of views.
I agree, we have to change that ; )
Ok i get this and I understand how to apply to branding projects but how do i apply this to my own design brand...
Like the transparency pricing part. How do I value base price and provide this transparency to my clients? I establish myself as the professional, as the most expensive option, i kill the project until client really wants me. Better yet. Do I have to provide this level of transparency to my clients Like the outsourcing, the time it actually took to get everything together and finesse it? Is it necessary for a design firm to do this?
I know it’s a 3 question thing but im confused on this whole brand transparency and appyling to my business and try to value price projects
apply what you can. what you can't, be creative. you'll figure something out. radical candor is something that disarms people. it builds trust because you have nothing to hide.
rap number 2 by the way. you're in the hook instantly
appreciate the feedback.
I'm here in August 2020, can somebody send me the link to see Chris rap?
bunch of genius
so good
I’ve wanted to be a storyteller since I was three. Hasn’t changed. I want to make videos, movies, and comic books.
Hello Chris, I would love to work with you on a very large project. How do I get in contact with you or anyone at your firm?
K PETER contact us on FB or twitter or LinkedIn.
So I really had to be high and notice that chris do's eyebrows are blurred then i was like oh wait the lights
no blurring on my face. yet. ;)
4 listeners! Hello from Vienna! Love the video! ❤️ Chris, i see you are warming up to Austria. 😉 I can’t wait to see you in Vienna. 😊
hi Ana. one day soon.
thank you
I definitely know who’s shoes I won’t be buying. I guess it’s true for millennials, too.
I literally died when you turned the 8... Who did that?? I was drinking water!
…we animated it all by ourselves. Glad you liked it!
Just brilliantly timed, you all are great! I hope to see more of you on the show.
@@tilosobelman3114 Thank you! I hope to be back on the show.
So where’s this Futur rap video?
the sound is off by some seconds
After that german shoe guy I think I'll actually be able to use the tagline and chase the customer segment I've always wanted.... Brand strategy for hunter gatherers not brain washed, over-consuming, corn fed, domesticated cows.
Audio is off. :)
it happens every time we stream. and will fix itself.
The Futur awesome! I’m gleaning a lot from you guys! Thank you!
What did I have for breakfast today?
TheFutur
Haha
Voice is a few seconds slower..
whaat i had no idea you made that music vid
CLAPS AT 28:47 LOL
I know this comment won't be popular but I love the way the Futur has been producing its video content.😊
I like fun just as much as the next person but....
You guys DO NOT need fluff or filler content!😣
Have a peaceful and harmonic one.😉💛💚❤
Regarding the rap video.... Noooo!!! D: I'm here to learn! Don't do ridiculous content please! Keep up the informative, valuable content, please :)
we have over 600 videos on the subject of the business of design. you don't think there's room for some fun?
It's awesome that you guys respond to everything and so fast :) Just for that I'll watch your silly rap video :P Even though I don't like rap!
Cheila Ferreira thanks for accommodating our creative whims.
I want give it 5 likes, lol
Five comments also work.
I belong to the 3 German listeners XD
danke
am i the only one who thinks Fabian looks a lot like Ricky Martin ?
the whiter version maybe.
Chris Do. you are a billionaire already
Thanks
One day haha