It's. All. Marketing. And you can't proove me wrong. If you have a good producer, super songwriter and a team that builds WHO you are as an artist plus a gazillion $$$ to invest in smart promotion campaigns - you're top!
I mean besides the fat wads of cash, isn’t all art just based on the team who made it? Like yeah, they have a good producer, good songwriter, good team, good singer, they made good music, is that a surprise?
Exactly because just because you make very good music doesn’t necessarily mean you’ll be famous. I listen to so many underrated artists that make absolutely amazing music but they don’t promote their music well enough for recognition
kinda, but nearly most aritst started without $$$. There has to be something. And when it stands out in some way and someone notices the potential, obviously talented people gather around and push the limits to create an "product" that sells. Millions in Marketing is nothing if you make x10 the amount in return.
don't forget the teams of artist developers, writers, producers - and then all of the managers, the publishers, the publicists - and that's only the teams who work directly with the would be "artist" - most artists are just a face and a voice, this hasn't changed since the 50s, it's gotten more concentrated, more fake, more formulaic - how do I know? cos I work for a big producer in berlin who works for a big publisher with big artists - this industry is a series of cartels and it's time we talk more directly and honestly about this
@@LokiBeckonswow indeed. While I, living in Japan and seeing their idol culture. LOL That is exactly what you've said but on steroids 😂 even a weather person (good looking female) had to apologise for having a boyfriend.. 😄 I mean you can't make this sh*t up dawg
@@LokiBeckonswow the system is so rotten, well it's been since the beginning practically, how do you see the panorama for artists that refuse signing labels or getting into the industry while being indie? Considering that they have literally everything again themselves and they are on they own
exactly, i learned from way back that these artists don't got nothing that sets them apart internally just the money to promote their sht, cause i know a sht ton of musicians that are a million times more talented than 90% of these famous artists... so it really all comes down to money to promote yourself and never shy away from spending on yourself... quit thinking that only consistency and making a sht ton of music is enough, that's a lie just have the money to promote your sht and ofc don't be bad at it or if you're gonna be bad at least make it bumpy... see musicians like Ice Spice and Sexyyy, they're not at all good but they make catchy sht so at least do that!
"True perfection in all things is no longer known or prized - you must write music that is either so simple a coachman could sing it, or so unintelligble that audiences like it simply because no sane person could understand it." ~ Wolfgang Amadeus Mozart
i feel like this quote is invalidated simply by its age? i think we can agree humanity has produced perfect / genius music, whatever you put into it, since the days of mozart. it's giving boomers saying "no one wants to work anymore"...
@@laincoubert7236Yes, 100%. It just comes across as closed-minded & bitter. The same people who say the most cringe phrases with no actual reasoning, like: “This younger generation coming through now are fu*ked!” Like, sure: As if Fascism & slavery weren’t part of your generation, no, you’re right; it’s this generation that are the bad ones.
agreed, industry producers have gone praiseless for far too long. but its nice seeing underground fans appreciate the producers of their favourite artist, funny how that works
1,000% this video is useless. All of the artists he’s talking about have PR people who create “what makes them different” for them. I’ve gone to too many musician panels where they describe all of this. It’s money and marketing. That’s it. They literally tell you that you have to just “make up” an interesting story about who you are and what you’re about. Even if it’s completely manufactured.
They cheated not because they knew something, but because they had connections or parents with connections that opened all the doors for them. Without that, doesn't matter what they knew or how hard they tried, they wouldn't have had the success they had. A proof of how rotten the music industry is.
It's still possible to earn a living and become quite popular without parents. Due to the rise of TikTok and other social media, now everybody has a chance to show their art to the world.
@@NickBadovski I'm not saying it's not possible but it's unlikely, because the rules of the game are set against independent artists. You can achieve success, yes; but chance of success is like 0.1%. I'm still trying and hoping I will be able to live from my music, but in the end, in the social media game you are not a musician, you're a marketer. It's curious that a successful way of promoting music is in an indirect way, ie doing a funny video with your song on the background, because if you show your art directly, no one seems to be interested and they scroll away...
Thanks so much for your comment. Having worked at a major label for around 5 years, you'd be shocked at the amount of failures. 99.5% of signings never go on to fulfil their contract. Even if a door had been opened by someone they knew, they would have been crushed if their music had not stood up. I think what is really interested is that Charlie XCX has pretty much had the same vision for herself since she was signed back in 2014, and besides the odd hit here and there, this is the first time that she has really been spoken about in the public sphere. It's essentially taken 10 years of consistent effort for her to be recognised and music/culture to catch up to where she was all along.
@@producedbyphil that's interesting and doesn't surprise me tbh. I wrote this comment before seeing the video, and I was thinking of Billie eillish (who appears on the thumbnail). I know her situation is shared by many other artists but I know others have achieved success mostly by their own efforts. My words can be wrong because there are many things I don't know, and I'm happy to debate about it, but as independent, self-funded and self-managed artist with no connections from my perspective everything is set against me and I have to literally walk through hell to catch what others got much easily and at a very young age because of connections (I don't deny most of them are brilliant artists though)
@@soulofwavesMan i dont want to be a dickhead, but your music is mid and boring lol. If your music is REALLY bad. No amount of connections or marketing will make you stand out.
It's not really about standing out or trying to be unique, it's about great songwriting, regardless of the genre or presentation, most people just never get to that point where they can write great melodies.
Now this is the type of advice I’ve been searching for. No one else has been able to give me steps! You’re the first person to actually make the process a little easier. Thank you
I LOVE THIS IDEA! i just finished my 1st song ever and youtube recommended this video and it clicked w me so much, thank you for sharing this and reminding me to follow my instincts
As a beatmaker who has been at the craft for nearly 40 years, I have been saying this throughout our community. Beat making, especially on You Tube has become a sea of Orange Smarties with so many who attempt to duplicate J Dilla, Alchemist, etc. So many of them fail to realize that Hip Hop for one was about being 'Fresh' which means doing something unlike the masses. Being at the very basic description 'original'. You need to give them something they can't get from anyone else and have enough depth to remain original and relevant. Newly subbed, happy to have stumbled upon this today. Salute !
The key to success as a creative is being able to see yourself and your art objectively. Period. You either understand this or you don’t. If it needs to be explained to you, it’s not for you. It’s like telling someone how to write a song, you just can’t. Not to be harsh, it’s just the truth. Those who get it just do and have the ability to succeed if the drive is there.
All of the top artists have mid sounding music none of them are unique but the reason they are successful is because the music they make is heard by the most people and they have connections to the music industry. They treat their music career more like a business. That's why
The reason I've said they have mid sounding music is bcuz I've heard similar songs which aren't even popular. I've also heard many music producers and singers who are much talented and unique then them. But the reason they don't get the recognition and fame is bcuz of they don't treat their music like a business or they don't have connections.
@@ayangko744 I'm thinking of Frank ocean. Do you think a huge budget would do him wonders? I don't see it. The 'VERY Creative' music is so niche. Look at Childish Gambino etc.😊
Every artist should treat their music career like a business, because if you’re a professional, that’s exactly what it is. That doesn’t have to mean sacrificing artistic integrity though at all. It’s just called being strategic
applying this to my 4th upcoming album TIL I LAND dropping on my 27th bday on 9.13.24, being 100% genuine and making music I love and not only sonically but also from a lyric songwriting standpoint telling my story thru my culture and experiences as a Filipino-American artist-producer from the San Fernando Valley, Los Angeles making soulful autotune melodic rap music
Our whole thing is literally trying to create our own genre: DOOMBIA, which blends elements of Afro-Latin polyrhythms and doom metal, along with some pscychedelia and post-punk influences. I really don't think we sound like anyone else and I challenge someone to find a famous artist that we could be accused of copying!
I really love the sound of your voice bro (no homo), you should be a narrator for audiobooks you could get serious $ on the side. 🤩 and you make some really great points.
It doesn't matter how much your music is unique if does not capture the current zeitgeist. Connections and being able to mass market is more important. Most top artists all sound the same to me, they are not unique for the most part but they have a marketeable image/brand.
You gotta create from a genuine place. Not from a place to be recognized. There’s a fan base for everyone out there. You gotta be all in though. It can’t be a gimmick, it’s gotta be you in that moment. I agree that most stuff out sounds the same it’s frustrating af. But you gotta tune that out or use certain elements from it to connect. I hate most music out but I can usually find atleast one thing I can appreciate about most artists out.
you dont always have to capture the Zeitgeist. There are tons of (mostly older) Listeners that enjoyed the Music of past decades. Me for example...i love 90s EuroDance and would gladly pay for more Music like that.
@@MHATAN-y3t I'm talking about music in the charts and high levels of popularity. Yes there are famous artists in other genres but many still don't make much financially speaking, just enough to get by. They also aren't allowed in the mainstream for the most part.
oh you’re good fr. cause this is what I do low-key when I’m on my own. i kinda have this way of talking to myself about my past and get flashbacks on each situation, especially if the was music playing around me and I tap in and it all comes back where it all started when I was a kid. from, the public pool; walking back home from school,in a taxi, back at home around my neighbourhood, and etc. it makes sense, so much now I understand why I might jus stand out. thank you.
Wait what the hell, the quality of the video is hella professional for such a small channel, good luck on your youtube journey and thanks for the advice
idk why i burst with tears at the end of a video. Like An exact reason why I do music dawned on me so incredibly fast and I realized it was purely personal, within a secound my most loved songs flashed with my whole life and its every emotion attacted to feeling about myself when doing music. i was curious but not expected a random yt video to make me so emotional. Really thanks dude! im gonna make a playlist!!!
Man I’m damn near crying right now. Your reconnecting me back to my lost childhood I’ve been trying to find and the music I love and want to mine to feel like. Thank you so much.
Tinashe is the youngest female engineer with no record label. I mainly listen to her because of her strong talent in music theory. She’s mesmerizing and she’s bigger to me than most of the original artist of our generation.
Maybe their voices only. Instrumental wise? Lots are forgettable (I'm a non musician so I maybe too tone deaf to catch their good points, but I suppose lots of listeners are just like me :P)
I HAVE SUBSCRIBED. You of all people have finally unlocked a part of my brain that motivated me in the most genuine way. It's like an itch that I finally scratched. You enlightened me. This content of yours is Heaven-sent. THANK YOU!!!
150,000 new tracks are uploaded to streaming services every single day, yep, that's not a typo, 150,000 . . . so that's over a million new tracks a week ! Even if you're radically different (which doesn't always work) it's still vanishingly unlikely that you'll gain any traction or get noticed amongst the monumental volume of music being released . . . think of it like this, if you delay your release by just 2 or 3 days (let's say you've decided your mid-range on your master needs to be just a couple of dBs louder) you are now competing against an additional 450,000 tracks - that weren't there just 3 days earlier ! Lol 😂
Now question on the 150,000 upload in a week, how many are pure garbage and forgetable and how many have the potential to be a Gold memorable songs and stand the test of Time ? I bet you it's less than a thousand ...
The thing is tho, the audience is not listening to thr 150,000 a day, you just need an audience and you will be noticed, that 150,000 a day is narrowed down to 3 in reality.
you’re not taking into factor the social media presence of the artists. and at the end of the day, it all comes down to your beliefs. if you believe you will drown in that sea of artists, that’s what will happen. if you think you will succeed despite these factors, you will ♥️
My advice: Listen to songs charting prior to the 2000s, especially 60s for songwriting. Dua Lipa etc. are great role models for how to MARKET yourselves - NOT for outstanding music.
Dua Lipa didn't market herself, she had a major label and PR team do it- they have reaches we just can't ask civilians. Also, she has a decent voice and they (her team) decided to approach song production more in a 'disco pop' genre, so I think it helped her stand out (aside from being pretty). They said; let's make it pop but with a twist. And that's what works. It's like, "let's keep it within the same damn formula but let's figure out how to make it slightly different so it can stand out- but not enough to where it's not going to not capture the mainstream audience". And that can easily work, when you have a major label and good PR team on your side.
There are very few artists that are truly original and I should know as I have been listening to music since the early 1960s when I first heard the Walker Brothers. Scot Walkers voice was truly original and outstanding. Fast forward to the 21st century and Tom Chaplin has a unique and beautiful voice (lead singer of Keane). In the 1970s Paul Rodgers stood out from the other rock singers are arguable the best rock singer of his generation. In terms of overall song structure as well as vocal performance Peter Gabriel, Kate Bush, and Bjork are exceptional. Also, Joni Mitchell has a totally unique voice. I could go on ad infinitum but to listen to any modern artist celebrity like Kate Perry, Dua Lupa, Area Grande, Adele and they can sing brilliantly one minute but go off on a vocal display that is technically impressive but a nightmare to listen to. It often involves singing as loudly as possible and as high as possible, together with roller coaster deliver. Stevie Wonder used the roller coaster delivery (constantly going up and down in vocal delivery) but sparingly. Whitney Hughes, although technically a superb vocalist, had this problem ad where it sounded as though she was trying to impress you all the time. Listen to Dusty Springfield or Alison Moyet or Chrissy Hinde. The originally is there but the loudness and the high notes (no roller-coastering) are used only when needed in the song and not overused so as to great an impression of how skilful they are. In I may make an analogy. Compare Carlos Santana lead guitar solo at the start of "Let the Children Play". He starts of with a beautiful, slow delivery then only launces into really fast guitar when necessary. A true artist. Compare these to all the shredders out there such as Eddie Van Halen. One is serving the song the other is just showing off! Sales based on physical purchases of albums ended in 2006. As a result, music is no longer valued as it once was as we live in a free streaming/downloading culture. As a result, artists that are at the top of the tree these days would have been barely noticed back in the day. In the days of physical record purchases we had to really think seriously before we parted with our hard-earned cash for a single let alone an album. Now it is just a mouse click away and free. There is no personal investment in music anymore so I would disagree with your choices her young man. However, I am sure you mean well. In a closing note, Clare Torry was paid about £9 back in 1973 when she sang on "Great Gig in the Sky" (On Dark side of the Moon by Pink Floyd). In my humble opinion this was one of the greatest female vocals of all time. However, such was the level of competition at the time that she did not make it beyond session work. This is what I meant in my earlier sentence about the likes of Kate Perry and Du Lupa. I have written this for any young people watching this post. Listen to great originals artists Annie Lennox, Kate Bush, Joni Mitchell, Paul Rodgers, Scot Walker, Garry Puckett, Chris Thomson ("Blinded by the Light" singer for Manfred Mann's Earth band). If you have got this far thank you so much for your patience!
Thank you for this writings. Think I'll have to go to Joni Mitchell then. Never thought about buying one of her albums orso. Her voice stood out there to me in 2003's Love Actually. Of course because how it was accompanied with the entire movie, but it did the work eventually. I think this guy brings some truth to me, but as he develops his talk, I got more suspicious and felt a bit like no no no, sir. Then I read this comment and thought, well this is a guy who's here way longer than me, and gives an interesting take the mentioned things. And then there's me, onlybthinking about a scene or shot in Love Actually. Maybe I have to ask a Joni Mitchell cd for Christmas. Thanks once again.
Yes! I have to add, the same philosophy applies to the mixing engineer. It has to be someone who is excellent at it but with its own trademark sound due to the all the factors you said. Imagine a latin mixer who could provide "nordic phonk" with a signature sound that would glue the listening experience in a way that outstands.
Real question here. Do you think that ppl genuinely like most music out now, or are they just tricked into liking it because it’s promoted and like by the masses? Example: I think most ppl have music that they listen to when no one is around but wouldn’t play it out loud for their friends because they feel like it’s too different or they might be judged for liking it…
Familiarity. Songs that sounds familiar meaning they have a sample, heavy inspiration from a popular song/artist of the past, similar chords to a popular song, you are much more likely to get listeners. Dua Lipa (Disco/80’s Pop), Bruno Mars (60’s soul/rock and 90’s hip hop), The Weeknd (80’s/00’s/10’s pop). They all do it.
If you want to sound different, combine 2 or 3 seemingly contradictory elements from various genres. Look back 10, 20 years to see what people were doing. Find something that moves you, borrow, and push through with passion. You will always outperform someone who hates what they're doing
This is so true, i call the genre of the music I make BRUJATON is a combo of reggaeton + industrial with witch house, noise, electronic and punk/digital hardcore influences and is a blend of all my favorite things and life experiences/cultural background 😈
It is fascinating how this and other videos of yours resonates so deeply with where I am in my life and with my music right now. Kinda spooky in a way. Is it a coincidence? I guess the algorithms sometimes knows what they are doing :)
Haha love yes! So great to hear. The universe is crazy like that sometime. But I'm happy the algo is doing what it should be an pushing the content out to the right people to help. Anything you need just shout.
I feel the way people view success in todays music industry is similar to how some countries seem happy, but are not content with themselves. If you look at the world happiness rankings, you will see the Nordic countries be on top. However, if you go there or look at them, they will seem like any other place. Maybe even depressing. But its not a joyful happiness. Thet are fulfilled. They have internal balance and peace of mind. Same thing goes with looking at celebrities. They are basically like Stock Cars In NASCAR. The guys behind the curtain are masters at marketing. If you do not sell, or have selling qualities, you are not what they are looking for. To me, this is like how people want to be Navy Seals. They think everyone should be a in the teams. But don't realize that very few can get into them. And thats ok. Its not normal to be a olympian. Or Seal. Or astronaut. Im not saying you need to settle for less. Im saying, you are not broken if you cant make the cut. Most people wont. Its a career, and people need those who can make it. You can still be happy making music. You can still be a musician. The people who made it big got very lucky. And most of those people wont be remembered by future generations. Very few will be like Elton John or The Beatles. Fewer will make a true impact and not fall apart. Its not a realistic goal. I hate how people think to be enlightened, you need to be rich or famous. If your mind is fucked, if your health is fucked up. Your putting duct tape on a leaking pipe.
Nothing is truly original, all of us have tons of songs and sounds influencing us conscious and unconsciously. Music industry is not about originality or authenticity, it's about marketing, advertising, budgets, profit, and a long non artistic etcetera. And, the cherry of the pie, music nowadays is disposable, just a trend for stupid short videos on stupid platforms using stupid people to make profit out of their stupidity. Everything you said is so poetic and romantic, but you know the reality is far different from your words.
Good video. After 30 years in the music/film industry I have probably done this without writing it down, so now I will definitely try to write the 5 steps. I did hold on to an idea of doing whatever I wanted in music but also ended up adding too many ingredients because mainstream music bored me fast. These days I’m shaving things off, trying to aim for consistency. An example is a reggaeton hip-hop song that follows a simple chord progression throughout the song etc. but then the last 8 measures I added a Latino horn section 😅 but appart from that, I think it’s important to try something completely out of your hit-playlist repertoire like I did with this new song. Cheers!
its not about what you make or what your ability is, it's who you know and if they like what you look like and benefit their business model. the music industry business model isn't about producing good music, it's about enforcing the current regimes cultural attitude onto the populace to control how they act toward and perceive the regime.
I was going to stay that I was disappointed you didn’t just leave the orange smarties but you did! Sorting smarties for a video now that is dedication.
I have so many influences, so many moments... and I do use my origins and deep loves, musically and culturally, in my songs. Born in the 80's to a sister that listened to the dark 80's and pop of the era Heard the cultural mix that happens in Israel- with groups like Ethnix that combined western pop and middle eastern Arabic sounds Been to a foster religious family that had me singing Kurdish originating prayer songs, while at school singing the western (Ashkenazi) versions Fell in love with the 60's through the soundtrack of forest gump, and now I think also by Kaylee Minogue's "Locomotion" and many other 80's hits that were actually 60's hits redone. When I started I was really far from my influences, the most I could do is be some sort of a folk singer on the guitar, with Bob Dylan and the doors being my main influences. Now my music, with the help of my producer and talented players, combines a lot of my loves and some of my evolvement as a creator. My song "Stam Adam" is influenced by: Surf rock- the Apaches, Nancy Sinatra's bang bang, Aris San- the greek guitar god, Middle eastren hits from Zohar Argov (guitar by Yehuda Keisar), and my own life infused into the words. I am now in the journey to find myself again.
Interesting approach. I’m not convinced that our favorite songs to listen to/experience are necessarily what constitutes the raw material for what and how we create. But I definitely see how going through this process could help illuminate some areas of influence and creativity, find new avenues of creation and also help get over the hump when feeling stuck. Would you suggest doing the same for other forms of art and inspiration, given that the music we make is often influenced by more than music? Might be kind of time consuming to do for novels 😅 Thanks for your ideas :)
Pay no attention to the gatekeeper behind the curtain!!!!! Shout out to oz, A place as real as the famous life you might envision. There's a reason every video has devil horns in it. You might not believe in a soul so selling it seems fun and funny but maybe you find out you believe in guilt. And then all these 'why did they throw it all away?-stories make a bunch of sense. This is why we have no tupac or nirvana but have ja rule, aldeen, beyonce, and lil nas x.
These days i learned i used to love rap when i was in high school but not anymore , right now i love singing pop edm and now i understand that making music should be a fun process
omg, i’ve been doing this!!! the first time i thought about this was when i was growing up and heard eric clapton’s, layla. there’s a chord change that tugs at my heart every time. i’ve never forgotten that, and now i’ve been making a list of the songs i like the best and why to inform a group of songs i want to release as an album. there are some good comments about how people make it, nothing is cast in stone, and for example, bowie often changed his music to align with the trends, and pop artists like dua lipa have writers, but for artists who want to write their own music, your smarties analogous is spot on. great video! i just found your channel. cheers!
imo nowadays you have to think about multiple parts of your artistry at the same time. like i don't think you can purely focus only on music but neglect the visual side aesthetics CONCEPTS. i would argue that the visual side can actually be more important than the music itself. i recommend looking into ethel cain she's a great example of a self-made multitalented visionary artist.
@producedbyphil It's so freaking fun, Phil 🔥🥀🫵🥀🔥 It should have been happening years and years and years ago.... There's truly endless possibilities with the concept....
The problem with this method is you are omitting new material. The song that shapes you as a person, the themetrack to your life, may not have been written yet. But if you're only adding things to a playlist based off memories they bring you, new material would be completely eliminated. I would say to monitor the emotion invoked when listening to any song, whether it be one you know or one that you're just learning about. The emotion, the feel, not the memories. After all, memories are only vivid to us because of emotion anyway.
Thank you so much for this advice, Philip! Tbh, I just want an audience to start recognizing my music. I just released a pre-release for my album yesterday and so far it only has 2 views. I really hope I can make it big like all the greats so this information helps a lot! 🙏
This content is great Philip, so happy YT recommend me your channel. New subscriber here. Total support! As a 43 year old musician/composer/producer and chocolate lover, I have been focusing more in the last 2 years to define/design the visual and style of my music direction. It has been very difficult because I love to create different styles, but I feel I am getting closer. I think this takes time as the musician and inner artist gets mature and start to feel more before creating than trying to please the people outside. For the musicians brothers and sisters here, don't give up. Keep creating, and watch less the others. Share your story, enjoy the process, and let go. Not all the songs will be great, and that's great too. Best wishes!
Thanks so much for your comment and sub. It's so great to hear that you're getting closer. You are so right, if you can create more than you consume, that is what will help you grow. Thanks again for your support!
Your mistake is blaming creators when it is the corporations who are to blame. Every generation produces brilliant creative original artists and 50 years ago the next big thing would have been highly sought after. However, the likes of Simon Cowell were only interested in copying a style or sound that was already successful. Todays record companies work with formulas that have little risk and they will not risk anything new and unique because it might take a few years to break through.
Hello Philip . I wont say my name this is my 2nd account but i was born in uk but raised in Ghana. I've figured out the trick and way to make hits songs forever. So I am known as de Mortal Music god. Ive made hits for several people here in Ghana who've blown recently and that's my secret source of imcome now but i was told at birth by a psychic that my destiny of success is in the UK that's why my parents are keeping me in hiding her for a while till next year. Soon I'll see u there philip I'll look for u and I'll show the world what a MUSIC god i can BE
I think a lot of comments to this video are missing the point. If I’m not mistaken what this video is showing you is how to tap into who you really are as a musician and you use that to develop you skill to the point where you will get picked up by the industry. This is the foundation work, before we talk about any marketing budget or which producer or songwriter you’re collaborating with. This is why you will get found by the industry.
Taylor Swift too. Daddy saved a failing, fledging of a Record Label (Big Machine) in exchange for Taylor Swift signing, and getting a percentage of ALL label sync and publishing royalties from every artists catalog on the roster, with that entire cash-flow spent not on marketing the label or A&R, but solely on marketing her as the label Rain Maker.
Keep going, good content. I exactly tried to understand the sound that I want to use to express my inner world making a playlist of references or cover I should do on my spotify. I’m glad to see that I’m not the only one
As much as I like this type of useful positive content and narrative of the video and the author himself, I must disagree on some fundamental, in my opinion, points, that have to be clarified or at least reviewed from many many perspectives in order to understand the phenomenon of authenticity and it's correlation with the audience. 1. 2:22 - it is possible to stand out, however, you really have to create a content so different, that no one will like it for a really, really long time. I've seen many examples of this on my local scene, which brings me to the second point: 2. 3:25 - as much as I'd love this to be true, but unfortunately the majority of fans and listeners in general are not very good at understanding the music, authenticity and originality of it. And that's actually ok and very logical. I, personally, am not good at math or physics or biology, simply because I never studied neither of those things. Same situation with music. You are a creator, you are a professional and you are supposed to know and understand way more about music, than the majority of people. So naturally, if you create music which is somehow totally unique and different from anything else - the first ones to notice this will be other music creators, like you. Problem being - there aren't that many of them. I noticed a tendency, that regular listeners generally can't hear the deeper levels, they usually hear the surface level and a lot of "catchy" stuff sounds amazing on a surface level, even tho it could be completely irrelevant freshness of sound-wise. But here's the thing - surface level is enough. Regular music listeners, as I call them, are NOT smarter than you think because they don't think like you, they don't need none of that "authentic" stuff, they don't even think about what they need, cuz they simply don't care. It either catches their attention or not and you have around 3-4 seconds to do it. Like I said, they are not supposed to care in the first place. Great example of this, imho, is this now trendy (actually not anymore, but recently trendy) battle between Kendrick and Drake. For me, as a music creator, they aren't even comparable in terms of creativity, authenticity, originality, you name it. For me Kendrick is way way higher/better in all of the criteria than Drake. Even tho both of them actually have great features and even tho NOW I am quite familiar with Kendrick's music, but back in the days I wasn't. But still somehow Kendrick managed to remain in my head for a longer amount of time, I keep getting back to his music because on a technical side I see a lot of stuff which is so fresh and worth to learn (not even speaking about music taste, cuz it's pretty much impossible to judge or compare it and imho being formed by the industry giants), while Drake's music, even tho, like I said, also has some notable features, but the vitality of it in the long run, as a relic of art, is weaker. However, if we looked at the numbers - they tell us a completely different story. Drake has more listeners. Because people just don't care about none of that stuff. In my country's national Eurovision selection this year there were two main favourites, but the one who is more catchy and trendy on a surface level, but on a deeper level - not so much - won and got selected to represent Lithuania in Sweden, simply because of the regular-folks votes. You can look up the national Eurovision song contest of Lithuania, just look up the top two songs (Silvester Belt - Luktelk and Shower - Impossible) and you may judge and comment later which one of those in your opinion was worth of going to Sweden more. So, I love the video, I really love the suggested method of finding yourself, I am willing to try this myself, however, the statements made mainly in the beginning of the video in my humble opinion are a little bit too optimistic and utopian. What REALLY influences whether your music will be discovered - is the amount of impactful/influencing people you know personally. Because they form the trend usually, but unfortunately they usually are the slaves of their own situation, since they are quite dependant on people liking them and are not able to do any even at the slightest radical moves (which a lot of times are original and creative). But those people are high-end professional and some of them might even be open-minded enough to understand your music and help you, if you know a couple of those guys. But that's a completely different topic to discuss. Thank you for your attention and may the rest of your day be as beautiful as a Night in Tunisia.
u re a visionary, i really appreciate your insight and also your humble act of sharing the theory and practice of the method that actually has logic,pasion and inner journey.
What I found is don’t re invent the wheel, I do covers from artists that i know well, I’m professional singer & love remixes with a small sample, I create trance songs I know that I’m unique, I’m different and everything comes from the heart ❤️ never stop loving yourself & passion for music, I know a lot use auto tune, i don’t, i have in few songs to get in key, but who cares it’s about the music,
My thing is mixing guttural vocals (screamo, growling) with reggaeton, Brazilian baile funk and club music. I write, sing, rap and scream my music. I’ve never met anyone or came across someone doing what I do 🖤
Im not sure if you always need to stand out. You can just do yhe same thing but better. Follow the winning/working model but do it better. But sometimes i do believe it isnt only about the beats and lyrics.
So true! Every song at the moment sounds like Justin Bieber vocals! I wonder if he finds that ok! If that was my voice I’d absolutely drag every single one of them cheaters to court! Imagine you are an absolute star, hard working and blessed with an beautiful and authentic voice! Than one day you wake up and you hear 20 different artists on Spotify and their song and vocals sound exactly the same as you! Absolute horror! 😵💫😵💫 Take them out, sue them!
It's. All. Marketing. And you can't proove me wrong. If you have a good producer, super songwriter and a team that builds WHO you are as an artist plus a gazillion $$$ to invest in smart promotion campaigns - you're top!
I mean besides the fat wads of cash, isn’t all art just based on the team who made it?
Like yeah, they have a good producer, good songwriter, good team, good singer, they made good music, is that a surprise?
Exactly because just because you make very good music doesn’t necessarily mean you’ll be famous. I listen to so many underrated artists that make absolutely amazing music but they don’t promote their music well enough for recognition
this the silent part they are never honest about, it all boils down to... MONEY to promote your sht, anything else they tell you is a lie.
kinda, but nearly most aritst started without $$$. There has to be something. And when it stands out in some way and someone notices the potential, obviously talented people gather around and push the limits to create an "product" that sells. Millions in Marketing is nothing if you make x10 the amount in return.
facts tho
2 - 5 millions of dollars in promotions. That's what sets it apart.
don't forget the teams of artist developers, writers, producers - and then all of the managers, the publishers, the publicists - and that's only the teams who work directly with the would be "artist" - most artists are just a face and a voice, this hasn't changed since the 50s, it's gotten more concentrated, more fake, more formulaic - how do I know? cos I work for a big producer in berlin who works for a big publisher with big artists - this industry is a series of cartels and it's time we talk more directly and honestly about this
@@LokiBeckonswow indeed. While I, living in Japan and seeing their idol culture.
LOL
That is exactly what you've said but on steroids 😂 even a weather person (good looking female) had to apologise for having a boyfriend.. 😄 I mean you can't make this sh*t up dawg
@@LokiBeckonswow the system is so rotten, well it's been since the beginning practically, how do you see the panorama for artists that refuse signing labels or getting into the industry while being indie? Considering that they have literally everything again themselves and they are on they own
exactly, i learned from way back that these artists don't got nothing that sets them apart internally just the money to promote their sht, cause i know a sht ton of musicians that are a million times more talented than 90% of these famous artists... so it really all comes down to money to promote yourself and never shy away from spending on yourself... quit thinking that only consistency and making a sht ton of music is enough, that's a lie just have the money to promote your sht and ofc don't be bad at it or if you're gonna be bad at least make it bumpy... see musicians like Ice Spice and Sexyyy, they're not at all good but they make catchy sht so at least do that!
@@isaacluuu 100%
"True perfection in all things is no longer known or prized - you must write music that is either so simple a coachman could sing it, or so unintelligble that audiences like it simply because no sane person could understand it." ~ Wolfgang Amadeus Mozart
I’m gonna use this quote
i feel like this quote is invalidated simply by its age? i think we can agree humanity has produced perfect / genius music, whatever you put into it, since the days of mozart. it's giving boomers saying "no one wants to work anymore"...
Mozart is the G.O.A.T.
@@laincoubert7236Yes, 100%. It just comes across as closed-minded & bitter. The same people who say the most cringe phrases with no actual reasoning, like: “This younger generation coming through now are fu*ked!” Like, sure: As if Fascism & slavery weren’t part of your generation, no, you’re right; it’s this generation that are the bad ones.
This is a great quote! thank you for sharing. His music is so catchy! Anytime I am working on a piece it gets stuck in my head for days!
they don't know either, it's the other producers that work under or with them, who are the goldmines of good work, in my opinion.
agreed, industry producers have gone praiseless for far too long. but its nice seeing underground fans appreciate the producers of their favourite artist, funny how that works
1,000% this video is useless. All of the artists he’s talking about have PR people who create “what makes them different” for them. I’ve gone to too many musician panels where they describe all of this. It’s money and marketing. That’s it. They literally tell you that you have to just “make up” an interesting story about who you are and what you’re about. Even if it’s completely manufactured.
Edit *it’s not completely useless. Writing down what your song is about and the emotions is a great idea and sharing that really appeals to audiences.
that ethnicity point is so on point, the only thing that AI can't replace is our cultural identity and taste
Damn right! Glad you agree. This why it’s so important to be as much of yourself as possible.
@@producedbyphil these points are mentioned in steal like an artist book
it will
Yes it can! With social media, the whole world is headed to having only one culture and similar taste
Robert Downey Jr.
They cheated not because they knew something, but because they had connections or parents with connections that opened all the doors for them. Without that, doesn't matter what they knew or how hard they tried, they wouldn't have had the success they had. A proof of how rotten the music industry is.
It's still possible to earn a living and become quite popular without parents. Due to the rise of TikTok and other social media, now everybody has a chance to show their art to the world.
@@NickBadovski I'm not saying it's not possible but it's unlikely, because the rules of the game are set against independent artists. You can achieve success, yes; but chance of success is like 0.1%. I'm still trying and hoping I will be able to live from my music, but in the end, in the social media game you are not a musician, you're a marketer. It's curious that a successful way of promoting music is in an indirect way, ie doing a funny video with your song on the background, because if you show your art directly, no one seems to be interested and they scroll away...
Thanks so much for your comment. Having worked at a major label for around 5 years, you'd be shocked at the amount of failures. 99.5% of signings never go on to fulfil their contract. Even if a door had been opened by someone they knew, they would have been crushed if their music had not stood up. I think what is really interested is that Charlie XCX has pretty much had the same vision for herself since she was signed back in 2014, and besides the odd hit here and there, this is the first time that she has really been spoken about in the public sphere. It's essentially taken 10 years of consistent effort for her to be recognised and music/culture to catch up to where she was all along.
@@producedbyphil that's interesting and doesn't surprise me tbh. I wrote this comment before seeing the video, and I was thinking of Billie eillish (who appears on the thumbnail). I know her situation is shared by many other artists but I know others have achieved success mostly by their own efforts. My words can be wrong because there are many things I don't know, and I'm happy to debate about it, but as independent, self-funded and self-managed artist with no connections from my perspective everything is set against me and I have to literally walk through hell to catch what others got much easily and at a very young age because of connections (I don't deny most of them are brilliant artists though)
@@soulofwavesMan i dont want to be a dickhead, but your music is mid and boring lol. If your music is REALLY bad. No amount of connections or marketing will make you stand out.
It's not really about standing out or trying to be unique, it's about great songwriting, regardless of the genre or presentation, most people just never get to that point where they can write great melodies.
@@obscurereferences7198 great songwriting is the bedrock of all of this ofc
incorrect - many of the biggest artists are trash at songwriting and they write and sing trash songs
Sad truth that’s also so simple
Now this is the type of advice I’ve been searching for. No one else has been able to give me steps! You’re the first person to actually make the process a little easier. Thank you
dude same here, he literally blessed us
For real, I rarely hear my friends who also make music ever stress trying to spearhead a whole new sound or genre. I feel heard with this one.
@@seanfrance3182 What about the playlist? I can't narrow it...
good luck
I LOVE THIS IDEA! i just finished my 1st song ever and youtube recommended this video and it clicked w me so much, thank you for sharing this and reminding me to follow my instincts
As a beatmaker who has been at the craft for nearly 40 years, I have been saying this throughout our community. Beat making, especially on You Tube has become a sea of Orange Smarties with so many who attempt to duplicate J Dilla, Alchemist, etc. So many of them fail to realize that Hip Hop for one was about being 'Fresh' which means doing something unlike the masses. Being at the very basic description 'original'. You need to give them something they can't get from anyone else and have enough depth to remain original and relevant. Newly subbed, happy to have stumbled upon this today. Salute !
Because they have to in order to get views…
@@unnamed776-m9h They will get more views and subs being original
@@unnamed776-m9h not necessarily. you can be unique and original and attract listeners.
The key to success as a creative is being able to see yourself and your art objectively. Period. You either understand this or you don’t. If it needs to be explained to you, it’s not for you. It’s like telling someone how to write a song, you just can’t. Not to be harsh, it’s just the truth. Those who get it just do and have the ability to succeed if the drive is there.
All of the top artists have mid sounding music none of them are unique but the reason they are successful is because the music they make is heard by the most people and they have connections to the music industry. They treat their music career more like a business. That's why
The reason I've said they have mid sounding music is bcuz I've heard similar songs which aren't even popular. I've also heard many music producers and singers who are much talented and unique then them. But the reason they don't get the recognition and fame is bcuz of they don't treat their music like a business or they don't have connections.
TRUTH
@@ayangko744 I'm thinking of Frank ocean. Do you think a huge budget would do him wonders? I don't see it. The 'VERY Creative' music is so niche. Look at Childish Gambino etc.😊
On fleek 👌
Every artist should treat their music career like a business, because if you’re a professional, that’s exactly what it is. That doesn’t have to mean sacrificing artistic integrity though at all. It’s just called being strategic
applying this to my 4th upcoming album TIL I LAND dropping on my 27th bday on 9.13.24, being 100% genuine and making music I love and not only sonically but also from a lyric songwriting standpoint telling my story thru my culture and experiences as a Filipino-American artist-producer from the San Fernando Valley, Los Angeles making soulful autotune melodic rap music
Stop
Our whole thing is literally trying to create our own genre: DOOMBIA, which blends elements of Afro-Latin polyrhythms and doom metal, along with some pscychedelia and post-punk influences. I really don't think we sound like anyone else and I challenge someone to find a famous artist that we could be accused of copying!
Love this, sounds epic!
Very powerful words, thank you 4_ the content,😆🐍👌🌹😁😄🤩💯💯😋😍😂❤️❤️😎🙏🙏🙏🙏☮️🙏☮️
We would listen tot that :O
DOOMBIA!!!
Type O Negative's cover of Evil Ways
I'd take 100 more of those any day
I really love the sound of your voice bro (no homo), you should be a narrator for audiobooks you could get serious $ on the side. 🤩 and you make some really great points.
such a unique and interesting perspective, glad i clicked on this video. i'll keep grinding with this new knowledge
It doesn't matter how much your music is unique if does not capture the current zeitgeist. Connections and being able to mass market is more important. Most top artists all sound the same to me, they are not unique for the most part but they have a marketeable image/brand.
You gotta create from a genuine place. Not from a place to be recognized. There’s a fan base for everyone out there. You gotta be all in though. It can’t be a gimmick, it’s gotta be you in that moment. I agree that most stuff out sounds the same it’s frustrating af. But you gotta tune that out or use certain elements from it to connect. I hate most music out but I can usually find atleast one thing I can appreciate about most artists out.
you dont always have to capture the Zeitgeist. There are tons of (mostly older) Listeners that enjoyed the Music of past decades. Me for example...i love 90s EuroDance and would gladly pay for more Music like that.
@@MHATAN-y3t I'm talking about music in the charts and high levels of popularity. Yes there are famous artists in other genres but many still don't make much financially speaking, just enough to get by. They also aren't allowed in the mainstream for the most part.
oh you’re good fr. cause this is what I do low-key when I’m on my own.
i kinda have this way of talking to myself about my past and get flashbacks on each situation, especially if the was music playing around me and I tap in and it all comes back where it all started when I was a kid.
from, the public pool; walking back home from school,in a taxi, back at home around my neighbourhood, and etc.
it makes sense, so much now I understand why I might jus stand out. thank you.
Wait what the hell, the quality of the video is hella professional for such a small channel, good luck on your youtube journey and thanks for the advice
Ahhh thanks so much! Really appreciate this
idk why i burst with tears at the end of a video. Like An exact reason why I do music dawned on me so incredibly fast and I realized it was purely personal, within a secound my most loved songs flashed with my whole life and its every emotion attacted to feeling about myself when doing music. i was curious but not expected a random yt video to make me so emotional. Really thanks dude! im gonna make a playlist!!!
not me creating that playlist and ending up with 500 songs in it xD
haha my "songs I wish I wrote" playlists is like 500 songs long 🤣
lol i guess try to only add about max 3 songs per artist
Did you whittle it down then?
Man I’m damn near crying right now. Your reconnecting me back to my lost childhood I’ve been trying to find and the music I love and want to mine to feel like. Thank you so much.
Tinashe is the youngest female engineer with no record label. I mainly listen to her because of her strong talent in music theory. She’s mesmerizing and she’s bigger to me than most of the original artist of our generation.
You got it right that all the new big artists sound unique
Maybe their voices only. Instrumental wise? Lots are forgettable (I'm a non musician so I maybe too tone deaf to catch their good points, but I suppose lots of listeners are just like me :P)
We need more honest ground breaking content like this 🙏🏼 thank you so much Philip 🌹
I HAVE SUBSCRIBED. You of all people have finally unlocked a part of my brain that motivated me in the most genuine way. It's like an itch that I finally scratched. You enlightened me. This content of yours is Heaven-sent. THANK YOU!!!
150,000 new tracks are uploaded to streaming services every single day, yep, that's not a typo, 150,000 . . . so that's over a million new tracks a week ! Even if you're radically different (which doesn't always work) it's still vanishingly unlikely that you'll gain any traction or get noticed amongst the monumental volume of music being released . . . think of it like this, if you delay your release by just 2 or 3 days (let's say you've decided your mid-range on your master needs to be just a couple of dBs louder) you are now competing against an additional 450,000 tracks - that weren't there just 3 days earlier ! Lol 😂
Now question on the 150,000 upload in a week, how many are pure garbage and forgetable and how many have the potential to be a Gold memorable songs and stand the test of Time ? I bet you it's less than a thousand ...
The statistic of the whole doesn’t necessarily apply to the part
This is a terrible way of thinking using statistics to sabotage yourself
The thing is tho, the audience is not listening to thr 150,000 a day, you just need an audience and you will be noticed, that 150,000 a day is narrowed down to 3 in reality.
you’re not taking into factor the social media presence of the artists. and at the end of the day, it all comes down to your beliefs. if you believe you will drown in that sea of artists, that’s what will happen. if you think you will succeed despite these factors, you will ♥️
i actually like what your talking about. looks like my hyper playlist construction is helping more than i thought 😄😄 good work phil
Very true, I did this years back and I found my self musically. Great info !! 👏🏼👏🏼
EVERYTHING ON POINT GREAT VIDEO YOUNG SOLDIER 👌
This is really inspiring and informative, as an artist still trying to find my style and sound. I really appreciate this, thank you for sharing.💛💛
very high quality video for 800 subs channel, you deserve so much more than this
Thanks! We’re on the way. Thanks for your support.
I agree, hes a fucking God for this video
1 k now
RIGHT! Here before 100k:)
He’s almost at 2k in less than 3 days that’s good progress 👏🏼
My advice: Listen to songs charting prior to the 2000s, especially 60s for songwriting. Dua Lipa etc. are great role models for how to MARKET yourselves - NOT for outstanding music.
Dua Lipa didn't market herself, she had a major label and PR team do it- they have reaches we just can't ask civilians. Also, she has a decent voice and they (her team) decided to approach song production more in a 'disco pop' genre, so I think it helped her stand out (aside from being pretty). They said; let's make it pop but with a twist. And that's what works. It's like, "let's keep it within the same damn formula but let's figure out how to make it slightly different so it can stand out- but not enough to where it's not going to not capture the mainstream audience". And that can easily work, when you have a major label and good PR team on your side.
@@ona_tzarin other words: dua lipa is formulated chemical cereal, pushed down your throat.
There are very few artists that are truly original and I should know as I have been listening to music since the early 1960s when I first heard the Walker Brothers. Scot Walkers voice was truly original and outstanding. Fast forward to the 21st century and Tom Chaplin has a unique and beautiful voice (lead singer of Keane). In the 1970s Paul Rodgers stood out from the other rock singers are arguable the best rock singer of his generation. In terms of overall song structure as well as vocal performance Peter Gabriel, Kate Bush, and Bjork are exceptional. Also, Joni Mitchell has a totally unique voice. I could go on ad infinitum but to listen to any modern artist celebrity like Kate Perry, Dua Lupa, Area Grande, Adele and they can sing brilliantly one minute but go off on a vocal display that is technically impressive but a nightmare to listen to. It often involves singing as loudly as possible and as high as possible, together with roller coaster deliver. Stevie Wonder used the roller coaster delivery (constantly going up and down in vocal delivery) but sparingly. Whitney Hughes, although technically a superb vocalist, had this problem ad where it sounded as though she was trying to impress you all the time. Listen to Dusty Springfield or Alison Moyet or Chrissy Hinde. The originally is there but the loudness and the high notes (no roller-coastering) are used only when needed in the song and not overused so as to great an impression of how skilful they are. In I may make an analogy. Compare Carlos Santana lead guitar solo at the start of "Let the Children Play". He starts of with a beautiful, slow delivery then only launces into really fast guitar when necessary. A true artist. Compare these to all the shredders out there such as Eddie Van Halen. One is serving the song the other is just showing off!
Sales based on physical purchases of albums ended in 2006. As a result, music is no longer valued as it once was as we live in a free streaming/downloading culture. As a result, artists that are at the top of the tree these days would have been barely noticed back in the day. In the days of physical record purchases we had to really think seriously before we parted with our hard-earned cash for a single let alone an album. Now it is just a mouse click away and free. There is no personal investment in music anymore so I would disagree with your choices her young man. However, I am sure you mean well. In a closing note, Clare Torry was paid about £9 back in 1973 when she sang on "Great Gig in the Sky" (On Dark side of the Moon by Pink Floyd). In my humble opinion this was one of the greatest female vocals of all time. However, such was the level of competition at the time that she did not make it beyond session work. This is what I meant in my earlier sentence about the likes of Kate Perry and Du Lupa. I have written this for any young people watching this post. Listen to great originals artists Annie Lennox, Kate Bush, Joni Mitchell, Paul Rodgers, Scot Walker, Garry Puckett, Chris Thomson ("Blinded by the Light" singer for Manfred Mann's Earth band).
If you have got this far thank you so much for your patience!
Thank you for this writings. Think I'll have to go to Joni Mitchell then. Never thought about buying one of her albums orso. Her voice stood out there to me in 2003's Love Actually. Of course because how it was accompanied with the entire movie, but it did the work eventually. I think this guy brings some truth to me, but as he develops his talk, I got more suspicious and felt a bit like no no no, sir. Then I read this comment and thought, well this is a guy who's here way longer than me, and gives an interesting take the mentioned things. And then there's me, onlybthinking about a scene or shot in Love Actually. Maybe I have to ask a Joni Mitchell cd for Christmas. Thanks once again.
ps. the second video on this channel is way better than this one. Way less smooth than this one. 😊
@@erikbroker4127 You are welcome. I would recommend the Joni Mitchell album entitled "Blue".
@@davidc.williams-swanseauk3623Thank you. Blue is noted!
Yes! I have to add, the same philosophy applies to the mixing engineer. It has to be someone who is excellent at it but with its own trademark sound due to the all the factors you said. Imagine a latin mixer who could provide "nordic phonk" with a signature sound that would glue the listening experience in a way that outstands.
Yes totally! I think you can apply the same principle to a lot of disciplines for sure
great tip! I've doing this subconsciously but was more aware recently and this video reassures me and makes it clearer thank you.
great viedo, as always. Best, mate!
Real question here. Do you think that ppl genuinely like most music out now, or are they just tricked into liking it because it’s promoted and like by the masses? Example: I think most ppl have music that they listen to when no one is around but wouldn’t play it out loud for their friends because they feel like it’s too different or they might be judged for liking it…
i always play neutral milk hotel to my friends
Familiarity. Songs that sounds familiar meaning they have a sample, heavy inspiration from a popular song/artist of the past, similar chords to a popular song, you are much more likely to get listeners. Dua Lipa (Disco/80’s Pop), Bruno Mars (60’s soul/rock and 90’s hip hop), The Weeknd (80’s/00’s/10’s pop). They all do it.
If you want to sound different, combine 2 or 3 seemingly contradictory elements from various genres. Look back 10, 20 years to see what people were doing. Find something that moves you, borrow, and push through with passion. You will always outperform someone who hates what they're doing
Channel is a hidden jem, glad I somehow found you!
Love this! Very glad you found us too :)
This is so true, i call the genre of the music I make BRUJATON is a combo of reggaeton + industrial with witch house, noise, electronic and punk/digital hardcore influences and is a blend of all my favorite things and life experiences/cultural background 😈
Love it. A great method to discover your sound positioning. Good luck with this channel.
Thanks so much for your comment and your support!
It is fascinating how this and other videos of yours resonates so deeply with where I am in my life and with my music right now. Kinda spooky in a way. Is it a coincidence? I guess the algorithms sometimes knows what they are doing :)
Haha love yes! So great to hear. The universe is crazy like that sometime. But I'm happy the algo is doing what it should be an pushing the content out to the right people to help. Anything you need just shout.
I second this.. Timing, remarkable
I feel the way people view success in todays music industry is similar to how some countries seem happy, but are not content with themselves. If you look at the world happiness rankings, you will see the Nordic countries be on top. However, if you go there or look at them, they will seem like any other place. Maybe even depressing. But its not a joyful happiness. Thet are fulfilled. They have internal balance and peace of mind. Same thing goes with looking at celebrities. They are basically like Stock Cars In NASCAR. The guys behind the curtain are masters at marketing. If you do not sell, or have selling qualities, you are not what they are looking for. To me, this is like how people want to be Navy Seals. They think everyone should be a in the teams. But don't realize that very few can get into them. And thats ok. Its not normal to be a olympian. Or Seal. Or astronaut. Im not saying you need to settle for less. Im saying, you are not broken if you cant make the cut. Most people wont. Its a career, and people need those who can make it. You can still be happy making music. You can still be a musician. The people who made it big got very lucky. And most of those people wont be remembered by future generations. Very few will be like Elton John or The Beatles. Fewer will make a true impact and not fall apart. Its not a realistic goal. I hate how people think to be enlightened, you need to be rich or famous. If your mind is fucked, if your health is fucked up. Your putting duct tape on a leaking pipe.
video starts at 5:24
You won’t understand the video if you start from there, it’s better to watch it entirely
@@sofistuchi you're actually right. I don't remember why I thought it was a good idea to comment that
Nothing is truly original, all of us have tons of songs and sounds influencing us conscious and unconsciously. Music industry is not about originality or authenticity, it's about marketing, advertising, budgets, profit, and a long non artistic etcetera. And, the cherry of the pie, music nowadays is disposable, just a trend for stupid short videos on stupid platforms using stupid people to make profit out of their stupidity. Everything you said is so poetic and romantic, but you know the reality is far different from your words.
Good video. After 30 years in the music/film industry I have probably done this without writing it down, so now I will definitely try to write the 5 steps.
I did hold on to an idea of doing whatever I wanted in music but also ended up adding too many ingredients because mainstream music bored me fast. These days I’m shaving things off, trying to aim for consistency. An example is a reggaeton hip-hop song that follows a simple chord progression throughout the song etc. but then the last 8 measures I added a Latino horn section 😅 but appart from that, I think it’s important to try something completely out of your hit-playlist repertoire like I did with this new song. Cheers!
Outstanding video dude 👏
its not about what you make or what your ability is, it's who you know and if they like what you look like and benefit their business model. the music industry business model isn't about producing good music, it's about enforcing the current regimes cultural attitude onto the populace to control how they act toward and perceive the regime.
I was going to stay that I was disappointed you didn’t just leave the orange smarties but you did! Sorting smarties for a video now that is dedication.
Haha it's all about the orange smarties! Love me some smarties.
I have so many influences, so many moments... and I do use my origins and deep loves, musically and culturally, in my songs.
Born in the 80's to a sister that listened to the dark 80's and pop of the era
Heard the cultural mix that happens in Israel- with groups like Ethnix that combined western pop and middle eastern Arabic sounds
Been to a foster religious family that had me singing Kurdish originating prayer songs, while at school singing the western (Ashkenazi) versions
Fell in love with the 60's through the soundtrack of forest gump, and now I think also by Kaylee Minogue's "Locomotion" and many other 80's hits that were actually 60's hits redone.
When I started I was really far from my influences, the most I could do is be some sort of a folk singer on the guitar, with Bob Dylan and the doors being my main influences.
Now my music, with the help of my producer and talented players, combines a lot of my loves and some of my evolvement as a creator.
My song "Stam Adam" is influenced by: Surf rock- the Apaches, Nancy Sinatra's bang bang, Aris San- the greek guitar god, Middle eastren hits from Zohar Argov (guitar by Yehuda Keisar), and my own life infused into the words.
I am now in the journey to find myself again.
This one is a golden content 🔥💯
Thank bro, appreciate you
Interesting approach. I’m not convinced that our favorite songs to listen to/experience are necessarily what constitutes the raw material for what and how we create. But I definitely see how going through this process could help illuminate some areas of influence and creativity, find new avenues of creation and also help get over the hump when feeling stuck. Would you suggest doing the same for other forms of art and inspiration, given that the music we make is often influenced by more than music? Might be kind of time consuming to do for novels 😅 Thanks for your ideas :)
Yeah that’s an awesome idea! Deffo for sources of inspiration for song idea watching movies and reading are great places to start!
No money no chance... Period. Doesn't matter how good you are
Pay no attention to the gatekeeper behind the curtain!!!!!
Shout out to oz, A place as real as the famous life you might envision. There's a reason every video has devil horns in it. You might not believe in a soul so selling it seems fun and funny but maybe you find out you believe in guilt. And then all these 'why did they throw it all away?-stories make a bunch of sense.
This is why we have no tupac or nirvana but have ja rule, aldeen, beyonce, and lil nas x.
Successful artists use songwriters. I’ve written for many artists.
In your opinion what are a few things that make song lyrics easily digestible or desirable to an audience?. If you could be as object as possible.
@@seanfrance3182 i'm also curious to see how you might put it in words.
I feel like this applies to almost all forms of art. Thank you for reminding me of what matters.
They lost their soul to evil. "Sold your soul, that's how it works" - Daniela Villarreal, The Warning
Contract
These days i learned i used to love rap when i was in high school but not anymore , right now i love singing pop edm and now i understand that making music should be a fun process
omg, i’ve been doing this!!! the first time i thought about this was when i was growing up and heard eric clapton’s, layla. there’s a chord change that tugs at my heart every time. i’ve never forgotten that, and now i’ve been making a list of the songs i like the best and why to inform a group of songs i want to release as an album. there are some good comments about how people make it, nothing is cast in stone, and for example, bowie often changed his music to align with the trends, and pop artists like dua lipa have writers, but for artists who want to write their own music, your smarties analogous is spot on. great video! i just found your channel. cheers!
imo nowadays you have to think about multiple parts of your artistry at the same time. like i don't think you can purely focus only on music but neglect the visual side aesthetics CONCEPTS. i would argue that the visual side can actually be more important than the music itself. i recommend looking into ethel cain she's a great example of a self-made multitalented visionary artist.
That's what I think electronic Bluegrass should be discussed more....
⚡️🔵🌾🪕🎻🎚🎹🎛⚡️🔵🌾
🔥🔥🥀🥀🥀🌹🥀🥀🥀🔥🔥
Sounds fun!
@producedbyphil
It's so freaking fun, Phil
🔥🥀🫵🥀🔥
It should have been happening years and years and years ago....
There's truly endless possibilities with the concept....
The problem with this method is you are omitting new material. The song that shapes you as a person, the themetrack to your life, may not have been written yet. But if you're only adding things to a playlist based off memories they bring you, new material would be completely eliminated. I would say to monitor the emotion invoked when listening to any song, whether it be one you know or one that you're just learning about. The emotion, the feel, not the memories. After all, memories are only vivid to us because of emotion anyway.
Agreed. you need to continuously fill your well with new experiences to draw upon as an artist.
Loved this! Can you maybe do a video on how to blend genres together to create something original?
just be yourself and put out what you want to
Thank you so much for this advice, Philip! Tbh, I just want an audience to start recognizing my music. I just released a pre-release for my album yesterday and so far it only has 2 views. I really hope I can make it big like all the greats so this information helps a lot! 🙏
Yeah the connections had no role in their success. Agreed
This content is great Philip, so happy YT recommend me your channel. New subscriber here. Total support!
As a 43 year old musician/composer/producer and chocolate lover, I have been focusing more in the last 2 years to define/design the visual and style of my music direction. It has been very difficult because I love to create different styles, but I feel I am getting closer.
I think this takes time as the musician and inner artist gets mature and start to feel more before creating than trying to please the people outside.
For the musicians brothers and sisters here, don't give up.
Keep creating, and watch less the others. Share your story, enjoy the process, and let go. Not all the songs will be great, and that's great too.
Best wishes!
Thanks so much for your comment and sub. It's so great to hear that you're getting closer. You are so right, if you can create more than you consume, that is what will help you grow. Thanks again for your support!
Your mistake is blaming creators when it is the corporations who are to blame. Every generation produces brilliant creative original artists and 50 years ago the next big thing would have been highly sought after. However, the likes of Simon Cowell were only interested in copying a style or sound that was already successful. Todays record companies work with formulas that have little risk and they will not risk anything new and unique because it might take a few years to break through.
Hello Philip . I wont say my name this is my 2nd account but i was born in uk but raised in Ghana. I've figured out the trick and way to make hits songs forever. So I am known as de Mortal Music god. Ive made hits for several people here in Ghana who've blown recently and that's my secret source of imcome now but i was told at birth by a psychic that my destiny of success is in the UK that's why my parents are keeping me in hiding her for a while till next year. Soon I'll see u there philip I'll look for u and I'll show the world what a MUSIC god i can BE
I think a lot of comments to this video are missing the point. If I’m not mistaken what this video is showing you is how to tap into who you really are as a musician and you use that to develop you skill to the point where you will get picked up by the industry. This is the foundation work, before we talk about any marketing budget or which producer or songwriter you’re collaborating with. This is why you will get found by the industry.
Taylor Swift too. Daddy saved a failing, fledging of a Record Label (Big Machine) in exchange for Taylor Swift signing, and getting a percentage of ALL label sync and publishing royalties from every artists catalog on the roster, with that entire cash-flow spent not on marketing the label or A&R, but solely on marketing her as the label Rain Maker.
I'm digging the psychology of songwriting. It makes sense for a reason!
This channel will blow up soon! Yelling congrats in advance 💪🏽🔥. Keep it up!
Keep going, good content. I exactly tried to understand the sound that I want to use to express my inner world making a playlist of references or cover I should do on my spotify. I’m glad to see that I’m not the only one
oh and money for advertising, pr and such
You are right, but without great music and ideas you’re fighting a loosing battle.
As much as I like this type of useful positive content and narrative of the video and the author himself, I must disagree on some fundamental, in my opinion, points, that have to be clarified or at least reviewed from many many perspectives in order to understand the phenomenon of authenticity and it's correlation with the audience.
1. 2:22 - it is possible to stand out, however, you really have to create a content so different, that no one will like it for a really, really long time. I've seen many examples of this on my local scene, which brings me to the second point:
2. 3:25 - as much as I'd love this to be true, but unfortunately the majority of fans and listeners in general are not very good at understanding the music, authenticity and originality of it. And that's actually ok and very logical. I, personally, am not good at math or physics or biology, simply because I never studied neither of those things. Same situation with music. You are a creator, you are a professional and you are supposed to know and understand way more about music, than the majority of people. So naturally, if you create music which is somehow totally unique and different from anything else - the first ones to notice this will be other music creators, like you. Problem being - there aren't that many of them. I noticed a tendency, that regular listeners generally can't hear the deeper levels, they usually hear the surface level and a lot of "catchy" stuff sounds amazing on a surface level, even tho it could be completely irrelevant freshness of sound-wise. But here's the thing - surface level is enough. Regular music listeners, as I call them, are NOT smarter than you think because they don't think like you, they don't need none of that "authentic" stuff, they don't even think about what they need, cuz they simply don't care. It either catches their attention or not and you have around 3-4 seconds to do it. Like I said, they are not supposed to care in the first place.
Great example of this, imho, is this now trendy (actually not anymore, but recently trendy) battle between Kendrick and Drake. For me, as a music creator, they aren't even comparable in terms of creativity, authenticity, originality, you name it. For me Kendrick is way way higher/better in all of the criteria than Drake. Even tho both of them actually have great features and even tho NOW I am quite familiar with Kendrick's music, but back in the days I wasn't. But still somehow Kendrick managed to remain in my head for a longer amount of time, I keep getting back to his music because on a technical side I see a lot of stuff which is so fresh and worth to learn (not even speaking about music taste, cuz it's pretty much impossible to judge or compare it and imho being formed by the industry giants), while Drake's music, even tho, like I said, also has some notable features, but the vitality of it in the long run, as a relic of art, is weaker. However, if we looked at the numbers - they tell us a completely different story. Drake has more listeners. Because people just don't care about none of that stuff.
In my country's national Eurovision selection this year there were two main favourites, but the one who is more catchy and trendy on a surface level, but on a deeper level - not so much - won and got selected to represent Lithuania in Sweden, simply because of the regular-folks votes. You can look up the national Eurovision song contest of Lithuania, just look up the top two songs (Silvester Belt - Luktelk and Shower - Impossible) and you may judge and comment later which one of those in your opinion was worth of going to Sweden more.
So, I love the video, I really love the suggested method of finding yourself, I am willing to try this myself, however, the statements made mainly in the beginning of the video in my humble opinion are a little bit too optimistic and utopian. What REALLY influences whether your music will be discovered - is the amount of impactful/influencing people you know personally. Because they form the trend usually, but unfortunately they usually are the slaves of their own situation, since they are quite dependant on people liking them and are not able to do any even at the slightest radical moves (which a lot of times are original and creative). But those people are high-end professional and some of them might even be open-minded enough to understand your music and help you, if you know a couple of those guys. But that's a completely different topic to discuss.
Thank you for your attention and may the rest of your day be as beautiful as a Night in Tunisia.
This is what I've been trying to say but I didn't know how for a while.
This is great.
I think this applies not just for music but for every kind of art form. Ty for this video!
this is truly inspiring, thank you so much! we're good to go now
u re a visionary, i really appreciate your insight and also your humble act of sharing the theory and practice of the method that actually has logic,pasion and inner journey.
Thank you!! I’d love a video on how to prepare and be ready for the times coming up (:
Superb video bro, just earned a new supporter. The info you share is brilliant & portrayed in such a great way. 👏🏽💯
What I found is don’t re invent the wheel, I do covers from artists that i know well, I’m professional singer
& love remixes with a small sample, I create trance songs
I know that I’m unique, I’m different and everything comes from the heart ❤️ never stop loving yourself & passion for music, I know a lot use auto tune, i don’t, i have in few songs to get in key, but who cares it’s about the music,
My thing is mixing guttural vocals (screamo, growling) with reggaeton, Brazilian baile funk and club music.
I write, sing, rap and scream my music. I’ve never met anyone or came across someone doing what I do 🖤
Im not sure if you always need to stand out. You can just do yhe same thing but better.
Follow the winning/working model but do it better. But sometimes i do believe it isnt only about the beats and lyrics.
So true!
Every song at the moment sounds like Justin Bieber vocals!
I wonder if he finds that ok!
If that was my voice I’d absolutely drag every single one of them cheaters to court!
Imagine you are an absolute star, hard working and blessed with an beautiful and authentic voice! Than one day you wake up and you hear 20 different artists on Spotify and their song and vocals sound exactly the same as you!
Absolute horror! 😵💫😵💫
Take them out, sue them!
You hit the nail on the head with this video✅
Thanks man!
Chappell Roan is so refreshing because she wasn't born into wealth. It makes her stand out from nepotism babies like Billie and Sabrina.
Thank you for mentioning how culture and demographics play a huge role in your music brand.
The way you unexpectedly mention Kenya at 4:27 gets me.☺
Wow, this is a beautiful video man❤
I feel like once u add a couple of lyrics from your mother tounge it becomes immediately more authentic and culturally original
Finneas is also a crazy talented producer arranger etc. Let’s give him credit. It’s like early Drake without 40
Incredible!!
Amazing video, thanks for sharing the strategy!
Really original and unique video. Thank you! ❤
Words of wisdom... Thank you!
This is really a great video to open new perspectives on what we think about launching our art onto screens..