How to Scale Your Digital Marketing Team

This past year, I've spent a lot of time scaling my digital marketing team, so I wanna share with you five things you can do if you find yourself in a similar situation, doing way too much yourself, and you need to hire some help.
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0:00 - Introduction to How to Scale Your Digital Marketing Team
0:30 - Step #1: What are the biggest things that you need for your team
What I mean by that is taking a look at your overall calendar and asking yourself, what are you spending the most time in when it comes to digital marketing.
For example, is it in keyword research? Organic content marketing? Is it in paid advertising? Is it for some sort of just general marketing purposes?
Whatever it is, you need to zero in on the two or three things that are being the biggest time sinks for you as the leader of your digital marketing team or company or whatever it is that you're building in the digital marketing world.
2:40 - Step #2: Think about this in the context of your digital marketing team
In the case where everything is stuck in your head, it leaves you in a tricky situation for your business. The reason why is because I like to say you don't survive the hit-by-the-bus sort of test, which is in the case where heavens forbid, you get hit by a bus. Business just stops running, and that's a problem.
What is so great about franchises that have just extended out everywhere across the world, like McDonalds. What's great is that regardless of who's showing up that day, there's gonna be a Big Mac that's gonna be made in a particular way.
4:17 - Step #3: What works for your budget
The reason why I want to make this clear distinction is because everybody starts at a different place. You might be in a situation right now where you have a really tight budget, and so you can't actually hire a full-time employee. Well, in that case, you can still contract out certain work that meets the needs of what your team needs.
In other words, in the case where you used that example I used earlier where you're finding yourself spending hours doing keyword research, you can hire a contractor to just help you with that, or you can hire a virtual assistant.
6:19 - Step #4: You have to be clear on this
In the case where you have been running your digital marketing with no clear key performance indicators, that has to change now, especially before you start hiring other people to your team. If your team has no idea what the overall team is working towards, then that's a problem because that means that there's no clear goal for what everybody is working towards.
So a good example is on my niche sites recently the goal has been going from one a day content to at least 50 posts every single month. So in other words, we are looking to increase our output almost by a factor of double, but pretty much we're going from 30 to 50. So that I believe is 67% growth, and that's a big overall collective movement that the team has to make across the board.
8:34 - Step #5: Make sure that you know this
Digital marketing changes all the time, and so it's really important that you're getting a pulse on what are the KPIs that you're tracking towards and whether or not your team is hitting them.
In the case where you set out to do something and that KPI isn't actually the thing that's moving the needle for the business, you need to either adapt it or scrap it all together.
That might mean changing things with respect to your team. There's been times in which I've taken a bet on a particular digital marketing channel, and it hasn't been the right move.
✍️ COMMENT BELOW:
What is the biggest challenge you face when it comes to scaling a digital marketing agency?
Grow with Will is all about helping you grow your business, get more customers, and hone your business acumen. I teach you the real-world business skills you didn't learn in school to help take you from zero to self-starter.
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Disclaimer: Grow with Will does not provide tax, legal, or accounting advice. This video, and the ideas presented in it, are for informational purposes only, and is not intended to provide, and should not be relied on for, tax, legal or accounting advice.

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[@GrowWithWill]

Best of luck!