The 4 Easiest Ways to Build Your Email List Faster

If you're not building your email list, then you're missing out on the opportunity to convert prospects into customers.
So today's video, we're going to take a look into Brian Dean from Backlinko's website and a few things that he is doing so effectively to easily capture more folks into his email list.
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0:00 - Introduction to The 4 Easiest Ways to Build Your Email List Faster
0:52 - Digging into the homepage
The first thing to notice on the homepage is its delivering a clear value proposition and why you would want to join that value proposition or take action, get exclusive SEO tips that I only share with my email subscribers.
So right off the landing page we have a clear call to action where it's clear that Brian wants you to input your email here, and he does a few things from a psychological standpoint to help improve conversions here.
2:42 - How he makes opt-in really easy
It's something in which it's just an email address. He doesn't collect your name at all, and he makes the call to action really risk-free which is just trying it. So it's something in which it's not like I'm locking you in forever.
2:59 - You can definitely test this out
On the right hand side, you'll see that he has this nice, bright, smiling face that's clearly showing that he's trying to position himself as an authority in the SEO space and that he really welcomes you into this list.
3:24 - Other things to notice on the homepage
Notice here how at the bottom of the home page, he's got this other call to action, which is getting a free guide in terms of the SEO definitive guide for 2022.
4:20 - What he's doing in the about section
So here you can see he talks about how you might want higher rankings and more traffic. As you scroll down, you'll notice that he gives some general stuff about his background and what this site is all about.
But then you'll notice how he plugs his newsletter once more. He says, what actionable SEO advice from me? Then hop on the newsletter.
5:11 - How he uses what outcome you can get from joining his list
As you keep on going down, he gives more elaboration as to how he might be able to get you to the outcomes. So he's talking about how Backlinko will help you get higher rankings and more traffic.
And then notice how right after he has the section where he digs more into what he does differently, he goes ahead and says, Hey, want higher rankings? Then join 110,424 others, including top marketers from X, Y, Z.
6:31 - What a dedicated page for a newsletter does
The third top navigation link is a dedicated page to a newsletter. What happened when I clicked through that?
Here he got rid of all the other things that might distract me from getting to the next point of conversion which is, "Proven SEO Tips Straight to Your Inbox. Get access to exclusive tips, strategies, and case studies that I don't share anywhere else."
7:24 - Another way to build your email list
If we look at his blog from the homepage of his blog, he kind of skipped here just because he probably built that custom just because he knows that I clicked at it from the footer of the site.
But notice how the top section of his blog is again, pushing towards that conversion. Get exclusive SEO tips. So this is just another place where you might convert into his list.
8:19 - What have we learned from this?
1. We can make your homepage way more higher converting by including and above the fold and below the fold clear call to action towards your list.
2. Don't be afraid to put opt-ins on your about page.
3. Create a dedicated newsletter page.
4. Don't be afraid to also put conversion above the fold at the very top of the page in your blog feed
✍️ COMMENT BELOW:
Do you have other strategies on how to build an email list?
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Disclaimer: Grow with Will does not provide tax, legal, or accounting advice. This video, and the ideas presented in it, are for informational purposes only, and is not intended to provide, and should not be relied on for, tax, legal or accounting advice.