F-150 Lightning Launch | Rouge Electric Vehicle Center | Built For America
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- Опубликовано: 4 май 2024
- April 26 marks the launch of the all-new, all-electric F-150® Lightning™ pickup, a milestone moment in America's shift to electric vehicles.
Ford and UAW leaders will host F-150 Lightning customers and Ford employees at the new Rouge Electric Vehicle Center in Dearborn, Michigan to celebrate "Job 1" and the start of production for the first-ever full-size all-electric pickup to go on sale.
The Rouge Electric Vehicle Center is Ford's ultra-modern new facility within Ford’s historic Rouge Complex where Henry Ford perfected the moving assembly line and scaled the Model T.
00:00 - Inside the Ford Production Facility
02:27 - Customers Experience the F-150 Lightning
03:34 - Inside the Rouge Electric Vehicle Center
05:40 - Countdown Timer
06:44 - Event Start
09:43 - Introductions
11:19 - Bill Ford
18:51 - Laura Dickerson | UAW
22:12 - Ford F-150 Lightning Showcase
24:34 - Jim Farley & Ford F-150 Lightning Features
36:21 - Customers Speak About the F-150 Lightning
38:36 - F-150 Lightning Expected Shipment Time
40:15 - End
Live-streamed here, the event begins April 26, 1:30 PM ET.
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Awesome, hope Ford builds a plant in the heart of Memphis. Thanks for coming to West Tennessee. Ford is the best!
imagine how much money Ford would have saved if they put the drivetrain and other parts makers in the same factory they are building the truck in... More vertical integration is needed if they want to get down costs to compete with the best in EV's.
Lightening is an amazing truck and I salute Ford for making this!
I hope they can focus on software, vertical integration, and making their own batteries one day to reduce the costs and complexity.
I was there… and you can see me at about 2:10 in the video. What an HONOR it was to be asked. THANK YOU FORD!
Yay, go Ford! I will be so excited to see these driving on the streets.
Hearing "A truck that is made in Detroit" brings a tear to my eye.. Well done Ford!
15:40 Rivian was the first truck out for everybody. Unless there are ford lighting deliveries nobody has heard of.
$19,000 upgrade to get 320 miles. Wow, just wow. Nope I’ll keep my other manufacturers reservation to get 500+ miles.
I wonder where they got the drone fly through the factory idea from???????
I am more excited about the Rattler with the hybrid 3.5 powerboost. Anxiously waiting on more specs and details.... Thank you Ford.
Good luck Ford! Thanks for doing the right things for all while building a SUPERIOR vehicle Ford's union employees can be proud to build....
This video reminds me of the Bronco Employee video great insight to where our vehicles are made and by who. Awesome
I've been in manufacturing for 3 decades--everything those workers are saying is not reality...it's a lie. That's not how workers view their jobs--this is PR.
So glad to see the lightning redy!
Looking forward to receiving mine soon!
I’m so excited about this truck can’t wait to place my order
They look even better in person. Saw one at BJ Scottsdale. I want one.
I'm still a Cybertruck guy, but this car is a huge deal for the EV transition...really hope this vehicle is a hit for Ford. Looks like a great truck!
Cool video Ford. Congrats on the launch of the new Lightning. I loved listening to Jim Farley, he is a very funny guy. It's apparent that Jim also got the funny gene that his cousin Chris Farley had. I miss Chris. Rest in Peace. Cheers from Canada.
Congratulation from Saarlouis plant Germany ! Very great product & i hope we can a part from this journey.
That's my lil minnie me! Good job Ronda and all uaw members over at REV
Go Ford I can't not wait for F150 Lighting
To see it on the roads Love pick up trucks this one is may my day!🤩
I’m so excited to see these on the streets!
I have represented Ford motor company for 14 years this September 29th and am proud of the brand and the bright future ahead
The lighting returns!!!
Can't wait to see them on the road!
I love this TRUCK from Saudi Arabia 💓🔥
Thanks for the welcome
Great Video, wish my reservation had turned into the opportunity to place and order. Oh well :(. I Wait
I’m glad I attended!
Exciting, can’t wait until I get mine in 1-2 years 😞
Congratulations all!
Yes, please!
My reservation was cancelled back in December 2021, I was looking forward to becoming a member of the Ford Family but I guess they’ve reached the 200k already. Well I guess I’ll stay with the MOPAR Family can’t wait for the Ram!
Hopefully I can afford one one day. I've owned five Ford trucks. I currently have a 92 Ford Range and it runs like a brand new one. Love what I'm seeing with the new Ford vehicles.
Thank you Ford for "made in America" it's good to know.
Thanks. Nice looking truck.
when will mach e be built in US.
I'm impressed! Great job FORD!
Love it. Ford all the way!!!
Now THIS is AMERICA!!!!!!
When will we get more information on the Raptor R?
Beautiful!!!
❤️❤️❤️this truck❤️❤️❤️
Pease tell me as part of the F150 coming back to Australia next year the lightning is part of that program ?
Are the chipsets made in the US also ?
Beautiful truck
When will they ship? It says April 26, but none were delivered during this event right?
I am VERY excited to know what the new ev truck being made in Tennessee will be. Here's hoping it's a Maverick!
Awesome innovation!
We appreciate the effort, now scale… serious scale, no delays, at all cost.
Late, but I’m glad it’s finally here. Now if Ford can quickly get the Maverick and/or Ranger electrified, then Ford will be around for many more years to come. If not, their debt load and declining sales will bankrupt them.
I bought one yesterday at Akins Ford in Winder, Ga
I want one! 😁👍
Let’s go Ford, real truck. Hopefully July I’ll have one in the driveway
Why not add blue cruise as standard?
I would love to go camping with this truck! 😍
I paid 1 hour after reservations opened........not a peep from Ford to place my order!!
I can’t wait!
Thank you Ford!
Wow justo WOW
How about cracking down on the local dealers that are price gouging..,..
Most of the claims pertain to the XLT and Lariat models with extended range battery. First production will be Pro model "targeting" 230 miles of range.
Looking forward to seeing the Lightening on American highways! 🇺🇸
It will be interesting to see it in real world conditions.
Love it!
I'm excited to see this NEW TRUCK!! Being an F150 owner I'm a bit jealous of this new electric truck. Maybe I'll upgrade later on. WAY TO GOOD FORD!!
I CAN ONLY DREAM😊
This truck is going to be a game changer. Love it!
🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵🔵
He got me at “even charge other ev’s”
The revised 2025 f150 will be extremely exciting. I have a reservation for this truck and can't wait to see what the future has for Fold!
It's now mainstream and afFORDable, W2G Ford👏🏾
31:21 nicely done!
Great launch! This car can have a massive impact on the world of EVs! 🔌⚡🚘
Hope y'all get these range numbers bumped up quick after the first year they are on the streets.
Yeah, how much is it???
I am a die hard blue oval fan, but with all this innovation, I still can’t get an accurate timeline / date of production for the superduty I ordered in December 🤨🧐😅 (December 17, 2021, Woody Anderson Ford in Huntsville, AL, a 2022 F350 Lariat DRW to be exact, I’ve gotten 2 emails, 1 confirming the order, one saying it’s delayed and no timeline of delivery or even an estimated timeline….) Maybe dedicate some of this effort to fulling repeat customers orders. This will be the 4th ford I’ve purchased new…
New driving modes…please tell me more
I would order one but the dealerships want 20k over msrp! Ridiculous, if Ford can solve this I would be getting one as soon as possible
wow good job ford..i love it ford
Nice job!
Let’s go..Love Ford
Are we going to see an all electric Ford Fiesta and all electric Ford Focus?
All the Best F150 Lightning - Just hope you can produce enough and separate from ICE-FORD!
Sweet!
Go Ford! Go America!
Good Looking trucks, I would totally get one except I'm not paying $60K+ for it. If I was going to do that, I'd buy a new Raptor or a Tesla. If y'all keep saying $40K you're going to have to work on that price to get it down.
Ford F-150 Lightning is awesome and a game changer. Thank you to Tesla for sticking to your mission and knowing you need help from the Legacy auto makers. Not everyone needs or wants a CyberTruck but we need a Tesla to lead the way. We all win🇺🇸🌎
Amazing. 👌👌👌👌👌😊😊😊
Cant wait for the ‘Lighting’ to hit Malaysia 🫣
Awesome
Welcome to the future folks,built Ford Tough!
awesome looking truck I'm ready to turn my gas running 150 in for electric ...boom !
I am going to buy the Ford stock.
For your friends... THAT OWN TESLAS
Curious to see how you guys are going to be able to ramp this up with this style of assembly ... Too many steps and too many parts and people involved to get it done 🤔
Summary:
50% Ford, 20% UAW, 30% Actual product
Ford, I have been a big big fan of Mustang and F-150 for a long long time. I and many people know what Ford has done for automotive industry. And I do wholeheartedly want you to succeed in this EV segment. There was a lot said during your launch event including the statement that Lightning will be cheaper than competition. I really hope you stay true to your word and I really really hope we don’t have to deal with dealer markups and the reason I moved away from vehicles completely. Some of my and my friends’ worst experience buying vehicles happened at Ford dealerships. I hope that changes. If not, I will taunt Ford for years on all social media platforms and I will poach your tech guys. That’s right. That said, get me my Lightning soon. Please!
My daughter works at that plant my husband work for fords for 40 years at the rans plant
Ford!!! Help me buy a lighting I can’t buy one in Denver Colorado
How much is Ford spending to market a truck that is “sold out”? And what are the margins on Ford EVs?
Yet another great vehicle by Ford, yet another vehicle that will not be available to anyone for a couple years unless you were the lucky few who got orders in. I placed an order within minutes of them opening this vehicle up for orders and I didn't make the window of those who got chosen to get on the production list. I see this going the route of the Bronco.....some people who ordered one of those the same day ordering was opened up STILL don't have their vehicle. Dealerships still can't get them on the lot to sell, the ones you see them selling are from people who ordered one and pulled out of the purchase. You will see dealerships adding thousands of dollars onto the MSRP and taking advantage of their customers, just like you are seeing right now with any Broncos that they acquire. Ford needs to get a handle on this problem and do the right thing!
Yeah, we want Tank Mode now.