Balance in Logo Design

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How do you create that perfectly balanced logo design? As a designer, you may have heard of the principle of balance, but what is it and how does it apply to logos specifically? Let's have a look at some real world examples to demonstrate. And by the end of this short video, you'll be armed with a series of considerations, general rules to guide you through any style of project.
📽️ CHAPTERS
00:00 - Intro
00:19 - What is balance?
02:15 - How do you decide?
04:13 - Stability
05:32 - Consistency
09:05 - Proportion
14:56 - Alternates
Let us know if you found this video helpful
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#logodesign #logodesigner #design

[@ThePrimeTimer100]

I was literally thinking about finding a guide on logo balance yesterday!! Flux always comes through ❤

[@brain_respect_and_freedom]

Thank you for THINGS TO CONSIDER👍

[@sadiq9687]

Thank you so much Matt
Super helpful 😄

[@BellaRocs]

Great one!! Thank you for sharing.

[@k16e]

Education like this really help. Thanks, Flux!

[@nakdickson]

I always hate working with long brand names. This is really helpful. Thanks.

[@MattBruntonUK]

Same!

[@paulhenricksen5728]

That was really useful Matt thanks. Something that I came across recently is that the balance "feel" can vary at different sizes. I had a word-mark that used a combination of Heavy and lighter weights. Although it was still clear and readable, at a smaller size the lighter weight no longer felt right.

[@MattBruntonUK]

Absolutely.

[@benzflynn]

Great video, Matt.
Don't know why the field hockey stick manufacturers didn't lay their stick handle at ~ 30 degrees to the horizontal.
Then put F and H above the stick and S and M below it. 🙂

[@MattBruntonUK]

Or cross the sticks and do one of those "cool" X emblems from 10 years ago. 😆

[@adilbek.ermekov]

I like the other version of the Apple logo more. It looks more like an Apple imho 😂

[@shoto6024]

First 🤔

[@aisourav]

Why am I getting a Discord Brand Vibe?

[@kagemushashien8394]

Hi, I got a question for you, can you help me with card design? I'm having a hard time discerning where to place stuff on a card, I can show you some designs I made if you're interested, Gmail and Messager if you have it.