From Logo Design to Brand Identity System (Case Study)
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- Опубликовано: 3 июн 2024
- In today's video, Matt is going to shared with you on how he created a complete brand identity design system for Six Connections. In the video he also explains the importance of creating an intentional brand identity.
💥 FREE Brand Design Workshop - Enroll here 👉 cutt.ly/0Ft6md9
Enjoy! Let us know what you think below! Also, I'm curious on what your approach would be in creating a complete brand identity system?
Where to find Matt;
MATT'S RUclips: / @mattbruntonuk
Website: www.mattbruntondesign.com/
Email: email@mattbruntondesign.com
Linkedin: / mattbrunt. .
Dribbble: dribbble.com/mattbrunton
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Learn how to design high-value websites:
bit.ly/Flux-Learn-Web-Design
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Find me on other social media platforms:
Instagram: / ransegall
Twitter: / ransegall
LinkedIn: / ran-segall-0b582a33
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00:20 Introduction
00:30 Identity System explained
01:15 Brand identity system example
02:10 Six Connection logo
02:25 Color scheme thought process
03:00 Color palette
03:45 How to take it further
04:45 Packaging and pattern
05:50 Logo exploration
06:39 Brand’s photography
07:18 Brand’s Copywriting
08:15 Brand’s typography
09:00 PRO Tip: Display typography
09:30 Social media brand identity
09:45 Refining brand identity system
11:00 Conclusion
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Gear & Book Recommendations: bit.ly/2ohFOuj
#Brandidentitysystem #Branding #brandidentity
Thanks for watching the our case study From Logo Design to Brand Identity System.
Hello everyone! Thanks for all the comments. Had fun working on this project for a great cause. There's always more that can be done and different approaches might work just as well but hopefully this gives you a few different ideas for your own work. ✌🏻
Thank you for sharing your thought process, I'm always amazed at the story behind brands!
Thank you for sharing :) ... very helpful for juniors
Hi Matt....I know this question is a cliche and somehow without a bearing....but what is the ideal cost to charge a brand identity system?
This was such an eye opening video. Currently working with a non-profit that works with the homeless, and this video gave me so many ideas. Def need to improve my strategy game.
Very professional and creative. As a junior web designer, I wish I may have that mindset one day
Appreciate it.
You will, just keep practicing.
Awesome! Would love to see more videos on creating brand & identity design systems from you. Specifically how to adapt logos into social media templates and advertising.
5:07 my favorite font!
Catch the Dots! 😂 Will print that on a Wall, so Excited!
Brutal 👏
This is incredible! An ingenious identity design which perfectly showcases consistency and creativity. The commentary is concise and practical.
You're a real Godsend, sir. 😃 Thanks for sharing your expertise. I deeply appreciate your generosity.
great detail and strategic framework explained - thank you
Amazing design. Would love to see the process behind how you reached the final logo, maybe the iterations it took to design such a beautiful identity
'If you like this video, like it' haha
Great video mate :D
This was a great video, very helpful and insightful! Would love to see future videos around this and more examples - they always help drive home abstract concepts and ideas!
Beautiful and well thought out work!
More content like this please!
On the professional level. Great 👍
You're such a great teacher! Thank you for all your wonderful videos :)
This was a great video. Thank you
G-O-L-D! A masterpiece. Thank you so much for sharing, Matt!
I like the design concept! But beer, cookies and mental health? And also advertising with it? Seems quite strange to me haha!
Very cohesive
Very interesting and well put together. May I ask what a project like that would usually cost / how much people usually charge for a brand identity like this
Awesome content, as always. There's a bit of a typo in the description... first line.
Loved this 🤏
Thanks for taking the time to day so!
Ok can he be my friend? What a nice dude!!
Absolutely!
How do you create the can mock-ups? Do you take photos yourself?
Probably not, you can get mockup items for free or buy them and then slap your designs on them
nice video! Are you from Preston mate?
Good guess! I grew up in Burnley.
Pretty Goood
Can I have a bohofwata mate ?
Hmmm thst's 6 one-level connections, isn't the idea about 6 knee/level connection?
yeah, but the aesthetic is more important than being technically correct... They could have done 6 points connected making a circle, not sure it would have looked nice.
Does he have his own RUclips channel? Or Twitter?
Yes, here's my channel. Welcome.
Sound video
First☝️
I wish you did more videos instead of that toolbag Ran.. You're relevant. Do you have your own channel?
Very bad can design. When you follow algorithms like machines you end up with something like this.
Hmmm the process is the good one, this is how we do things but the result is not convincing at all, sorry. No essence, no enough identity and the visual message is not the right one. With all due respect, iam senior designer, working for massive brands and i can assure you this is definitively not enough research and development. BTW thanks for sharing experience its certainly helpfull for beginers. GG
Hi Vincent, Thanks for taking the time to comment. I didn't include any of the research and development in this video. We had a separate brand strategy phase prior to developing the identity; I just gloss over a few of the results. Sorry if I gave the wrong impression content-wise, I will strive to be clearer. 👍🏻
@@MattBruntonUK thanks for your answer Sir.