Full Branding Case Study: Textile Brand

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  • Опубликовано: 7 авг 2024
  • Rachel is breaking down the process of a recent client project where she helps with brand strategy and brand identity design. 💥 FREE Brand Design Workshop - Enroll here 👉 cutt.ly/0Ft6md9
    00:28 - About the project
    03:15 - Strategy Deliverables
    05:10 - Looking for Inspiration
    09:30 - Stylescapes
    14:10 - Sketching
    15:00 - Logo design
    19:20 - The Presentation
    22:00 - Revisited version
    24:00 - Files Setup
    26:00 - Style Guides
    31:17 - Web Design
    If you'd like to learn more about branding, check out our website as we have a full branding course coming up in February: www.flux-academy.com/our-courses
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    📱 Find us on SOCIAL MEDIA
    Flux Academy's Instagram 👉 / flux.academy
    Rachel's Instagram 👉 / moka_brand_studio
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    Gear & Book Recommendations: bit.ly/2ohFOuj
    #webdesign #freelancer #branding
    Thanks for watching the video Full Branding Case Study: Textile Brand

Комментарии • 169

  • @eli.alcaraz
    @eli.alcaraz 2 года назад +1

    This was so insightful! Love seeing the processes and behind the scenes work. I particularly appreciate you walking us through the initial version, what the client thought about it, and how you worked with them to bring the design to its final version. Good stuff.

  • @haggiesm
    @haggiesm 2 года назад +3

    What I love about this case, is that it shows the importance of empathy towards the client and their brand. You really delved into the business, their needs, wants and how they think. Great stuff!

  • @roxcastaneda
    @roxcastaneda 2 года назад +4

    Yes, make more. It was very inspiring. I especially liked how you were so honest about yourself and your process. Thanks.

  • @mandylion8422
    @mandylion8422 2 года назад +22

    Awesome video! Please do more of these brand identity videos.

  • @andreamoorcroft6127
    @andreamoorcroft6127 2 года назад +2

    Loved this! It was so helpful to see the whole process laid out like that and how you interacted with the clients.

  • @jaywalker.
    @jaywalker. Год назад +3

    Your process is super-inspiring. All of the ideation and the way you approach the process so calmly. This is amazing.

  • @dummybear6772
    @dummybear6772 Год назад +2

    You´re definitely one of my two favorite designers here on Flux. I LOVE listening to you while I work.

  • @wulantsabita9843
    @wulantsabita9843 2 года назад +68

    I'm beyond curious about how you walked the client through the process of establishing the brands voice, values, customer profiles! What are the questions to be asked? What are the prompts? I want to know all about that! 😆

    • @boping
      @boping 2 года назад +3

      You should check Stylescapes by The Futur for an in-depth look on that

    • @mohammedhamdi8329
      @mohammedhamdi8329 2 года назад +2

      Yeah, me too. I would love to know more about the strategy part of the project.

  • @angelachulkova6826
    @angelachulkova6826 2 года назад +2

    Wow! That was amazing! Thank you for keeping it real and going into all these details about your process, very refreshing to see a different take on things. Definitely would be interested in seeing more content like this. 👍🏻👍🏻

  • @ariannahorton
    @ariannahorton 2 года назад +1

    I loved seeing your process, thank you for providing such a thorough service to your clients, I feel that you helped them immensely!

  • @JeremyMuradesign
    @JeremyMuradesign 2 года назад +23

    Rachel is solid she has a great design process, good stuff.

  • @digimat77
    @digimat77 2 года назад +4

    It's like everytime I'm working on a project you post a video that's exactly the type of insight I need. lol Amazing work with the Brand as well.

  • @jerryamuka5574
    @jerryamuka5574 2 года назад +3

    This is quite eye-opening. Made me realize some aspects I have been overlooking so far. Thank you

  • @royalemartin-navidad4840
    @royalemartin-navidad4840 2 года назад +1

    Please do! I loved this video! Woke up and saw it on my recommendations. Watched it on the wayyyy to work. Learned a lot and got super inspired.
    I’m a fellow designer myself and to see someone walk people through the branding steps is vital. There were areas as a Graphic Designer who does a lot of branding, that I didn’t know.

  • @toozigooti
    @toozigooti 2 года назад +1

    I loved every bit of this video. Thanks, Rachel!

  • @carlosgil697
    @carlosgil697 2 года назад +2

    Inspiration is over the moon right now. I love your thought process!

  • @jonmichaelhalvorson
    @jonmichaelhalvorson 2 года назад +2

    This content is incredible! Thank you for the detail and full display of your creative process! I'd love to know more about the prompts you give clients/workshopping techniques!

  • @dodefy
    @dodefy 2 года назад +1

    Nicely said and done. I am in the process of doing a full brand, which was perfect topic for review, inspiration and using alternative methods. Thank you.

  • @BreeonaNechole
    @BreeonaNechole 2 года назад +1

    This video was awesome! Thank you so much for this breakdown 🥰☺️❤️

  • @juststuff01
    @juststuff01 Год назад

    It has been such a long time since I worked on a branding project and your videos are so helpful - I'm watching all and subscribing. Thank you! :)

  • @alexjosephstudio4427
    @alexjosephstudio4427 2 года назад +1

    This was incredibly helpful with structuring my first full branding proposal for a potential new client this week. I'll be joining the new branding mastery course shortly!

  • @dags170291
    @dags170291 2 года назад +7

    This was awesome would be nice if you showed more of what was inside your folders or even shared a folder organization structure. Overall very helpful and insightful.

  • @Atseo
    @Atseo 2 года назад

    This is so useful, love this we need more videos like this very specific and explained.

  • @GamerSolitO
    @GamerSolitO 2 года назад +5

    I love the idea of doing multiple mood boards early in the stage that way they chose the best feel for them. However I also agree that showing them 2-3 design concepts is also a great idea. I think it depends on the time: budget you have available.

  • @eugenetapang
    @eugenetapang 2 года назад +3

    Thank you Rachel, your brand process saved me this early morning and yanked me out of "my own spiraling rabbit hole" when designing my own brand. Sincerely. Keep up your wonderful work, great rote insight and absolutely fundamental designer pov. Cheers!!!

    • @rachelhurry3449
      @rachelhurry3449 2 года назад

      Happy to hear it helped!! Sending you creative vibes 💙

  • @v1d300
    @v1d300 2 года назад +1

    Amazing! Very insightful! I am very new to branding and design, so its good to know at all levels the chaos in the design process exists. I learned a lot from this video and Rachel does an amazing job explaining the process she herself goes through.
    And please do make the video of explaining the idea of presenting more mood boards and less logos. I often find it difficult to present themes to clients and not confuse them. How does one present moodboards that will certainly reflect in the final brand assets later? The mismatch later often makes me go back and repeat the previous step. Thank you.

  • @smileyface1918
    @smileyface1918 2 года назад +1

    Love it! Thank you so much guys ❤️

  • @princedjangmah
    @princedjangmah 2 года назад +2

    I'm more of a digital marketing person than branding, but this really taught that there's more to it than just marketing

  • @Anjuliiii
    @Anjuliiii 2 года назад +2

    This is SO helpful. great! Would love to see more about the hole folders and actual data you give to your client. What formats and how you pack it together etc.

  • @gr8bskt
    @gr8bskt 2 года назад +1

    Wonderful value and so much insight here. Thank you!

  • @ubamannanov7753
    @ubamannanov7753 2 года назад +1

    She shows actual design processes, well done 👍🏻

  • @austinandriese
    @austinandriese 2 года назад +12

    Killer case study Rachel! I’ve been knocking out a few branding projects and seeing your process helped me see where I can improve. We could even make a style guide a subdomain of their website so they can access and update it as they grow. Super sweet logo btw 🤘🏼

    • @gr8bskt
      @gr8bskt 2 года назад

      That's a brilliant idea!

  • @tjveach
    @tjveach 2 года назад +1

    Extremely well done!!

  • @somghosh5
    @somghosh5 2 года назад

    This was really helpful. Thanks for explaining the creative process.

  • @ashakora
    @ashakora Год назад

    Amazing! Thank you so much for sharing, it was extremely useful! Would love to see more similar content

  • @nathong3229
    @nathong3229 2 года назад +1

    Fantastic video, really great information in here - Thank you

  • @velvetpetalsvp
    @velvetpetalsvp 2 года назад +1

    Wow! Thorough and impressive! Well done.

  • @b0njourzara
    @b0njourzara Год назад

    really informative thank you Rachel! i'm on the way to securing my first client, currently drafing a proposal but this video has given me so much inspo for the next stages

  • @dotsona07
    @dotsona07 2 года назад +1

    Wow this is awesome!! Thanks for sharing

  • @jennyhuang380
    @jennyhuang380 2 года назад +1

    Thank you for sharing with your experience !

  • @julianTrichardson
    @julianTrichardson 2 года назад +1

    i thoroughly enjoyed this. Thank you

  • @malihakanwal6134
    @malihakanwal6134 Месяц назад

    Thank you so much it was really amazing helpful content!!!
    Could you please make more content like this? it's a humble request to you :)

  • @theincrediblemr.b413
    @theincrediblemr.b413 2 года назад +2

    Rachel is BRILLIANT!!

  • @stylesg7818
    @stylesg7818 2 года назад +1

    Vey interesting indeed. Thank you.
    I would be up for more like this.

  • @abdullahsunasra1297
    @abdullahsunasra1297 6 месяцев назад

    This lady Right here is a Genius!! I love watching you videos! They are super valuable

  • @cr8tivemo
    @cr8tivemo 2 года назад +2

    Thanks Rachel, really useful video and some very helpful tips! Looking forward to more!

  • @kevkimamira8894
    @kevkimamira8894 2 года назад +1

    Very inspiring, thank you for sharing 😊

  • @luciasvobodova5534
    @luciasvobodova5534 Год назад

    thank you. was wery helpfull! ❤❤❤

  • @coffeecoder9458
    @coffeecoder9458 2 года назад

    Wow!!!! This is incredibly helpful!!!!

  • @chrisrosch4731
    @chrisrosch4731 2 года назад +2

    Hell yeah another video from you Rachel!!

  • @saroyy
    @saroyy 2 года назад

    This was so helpful. Thank you!

  • @b.b.4969
    @b.b.4969 2 года назад

    I'm just starting out and I've learned alot from this!

  • @efraiin_92
    @efraiin_92 Год назад

    this was beautiful, thank you 🙌🏽

  • @bonyadibrand
    @bonyadibrand 2 года назад +1

    AMAZING AND VERY USEFULLY FOR ME . THANKS

  • @ALL_R0UNDER
    @ALL_R0UNDER 2 года назад

    I am a student 1 who learning Branding by itself, and this video is very helpful for me. because no one tells and shows what happens in the real branding projects. and in this video, I see a lot of useful things and tips. seems she is an expert. so Thanks a Lot. ✌😃❤

  • @user-wh1kj9wu9x
    @user-wh1kj9wu9x 7 месяцев назад

    Such an informative content! Thank you a lot! It`s quite difficult to grasp the knowledge when speaker is so cute and attractive! :)

  • @mangazico
    @mangazico Год назад

    This was Lovely informative, insightful Thank you very much indeed :) Thanks!!!!!

  • @erikcruz5354
    @erikcruz5354 2 года назад +1

    This is a great high level overview. Love what you did with the letter R in the typeface. If anyone was curious, the typeface is called "TAN-KINDRED". You can find it in Creative Market.

  • @NavesNiche
    @NavesNiche 2 года назад

    Thank you for this

  • @printatlasng
    @printatlasng 2 года назад +3

    @ 18:50 I think it really still is a structured process. There were a lot of steps that led to this point and by the time you'd decided what direction to go, that instinctive part of you can kick in and guide you to that "Eureka" moment. But your instinctive decisions were generally driven by an already structured set of processes.

  • @rahanme7906
    @rahanme7906 Год назад

    I'm soo impressed with your design skills

  • @hakimmaghnem6288
    @hakimmaghnem6288 Год назад

    The best series out There

  • @logosdad1259
    @logosdad1259 2 года назад +3

    Watching from Ghana.🙏

  • @evadesignagency
    @evadesignagency 6 месяцев назад

    I love all of Rachel's videos, more of Rachel please! Is there a Rachel playlist?

  • @riddles5701
    @riddles5701 2 года назад

    Great video!!

  • @mitchell9060
    @mitchell9060 Год назад

    great video!

  • @uriahocean6968
    @uriahocean6968 2 года назад +4

    Would love to see more videos on this topic. Very well presented and organized.

    • @FluxAcademy
      @FluxAcademy  2 года назад +2

      More to come!

    • @urbansolo
      @urbansolo 2 года назад

      @@FluxAcademy Please! very informative !

  • @rajibbiswass
    @rajibbiswass Год назад

    This was awesome would be nice if you showed more of what was inside your folders or even shared a folder organization ... Love From Bangladesh Dear...

  • @temitopeajayi7613
    @temitopeajayi7613 2 года назад +2

    This is a really great Project, Rachal you did embedded a lot of values in this.
    I'd love to know if we'd the granted the access to the resource files for deeper and more comprehensive study, I'd really appreciate that.
    Thanks Flux!

  • @RahsaanBoone
    @RahsaanBoone 2 года назад +6

    10 years ago I would present 4-5 logo concepts. Now I just present 1. lol saves everybody time

  • @EddyVinck
    @EddyVinck 2 года назад

    This should be good. Will watch this later! Thanks

  • @georgepf4435
    @georgepf4435 Год назад

    Awesome, tremendous

  • @JustBrenton
    @JustBrenton 2 года назад +1

    Really awesome work, great job.

  • @jgproductdesign
    @jgproductdesign 2 года назад +1

    really great 👍

  • @samreynolds8378
    @samreynolds8378 2 года назад +3

    thank you for this - it was so interesting. My question is as a fellow designer, how do you factor in all the iterations when you originally quote a client. What if they decide to go in a totally different direction halfway through the process or change the original brief?

  • @ybenhostel1246
    @ybenhostel1246 2 года назад +2

    Well done :)

  • @AndresGutierrez-sz2oc
    @AndresGutierrez-sz2oc 2 года назад

    Wow
    great design process, Fantanstic video!

  • @wildcats8889
    @wildcats8889 2 года назад +6

    Love learning about the whole process. Can you do a video on how you go from sketching on paper/tablet to bringing it into AI and making them into vector form?

  • @dochi7074
    @dochi7074 2 года назад +1

    Thank you so much for that video it is helpful and enjoying to listen to thought processes :) One thing that could be better with that long video is to separate sections of the video and name them.

  • @PatrickChisanga-pt1pb
    @PatrickChisanga-pt1pb 10 месяцев назад

    Great stuff help me design as well

  • @arunmenon5082
    @arunmenon5082 2 года назад

    Thank you.

  • @basmalahgfx4852
    @basmalahgfx4852 Год назад

    Thank you so much! Want more brand building vedio.

  • @abdul_wahab0
    @abdul_wahab0 Год назад

    i appreciate your efforts for us ❤ i have humble request for Rachel can you make a video on Full brand guidelines / how to make it looks cool, I will appreciate it too much

  • @CeanHerzfield
    @CeanHerzfield 2 года назад +1

    Hello from South Africa. 😊

  • @arthurf.machado8829
    @arthurf.machado8829 2 года назад +3

    That's so similar to my brand creation process, that when someone ask me for it now, I'll just link this video 😂

  • @RahsaanBoone
    @RahsaanBoone 2 года назад +1

    Rachel's the best

  • @thedreamtell
    @thedreamtell 2 года назад +1

    Awesome

  • @md.rahimuddin5057
    @md.rahimuddin5057 2 года назад

    thank you sir

  • @themorganite3532
    @themorganite3532 2 года назад

    Great video make some more video on this. What question we should ask from client when it says i want to design a website on this please guide for this

  • @mguerra79
    @mguerra79 2 года назад

    This is great. Does the brand share publicly the brand style guide? I also use CORE but I noticed here and there a slight difference and would like to take a longer look to the file, of course, if possible... Great content! Keep it coming!

  • @jonathangonza
    @jonathangonza 2 года назад

    I think the approach you have on stylescapes vs mood boards is opposite of what I do. However my stylescapes tend to be ore in depth and is 2 to 3 in separate artboards. I'll give your way a try.

  • @vasileiospanagopoulos
    @vasileiospanagopoulos 2 года назад +1

    How AWESOME is that?!

  • @joshualekan8178
    @joshualekan8178 2 года назад +10

    This was really insightful. I find that my process is quite similar to yours as well - the chaos. How long did this project take in total?

    • @rachelhurry3449
      @rachelhurry3449 2 года назад +10

      It was about 6 weeks in total ☺️

    • @EmirManrique
      @EmirManrique 2 года назад

      @@rachelhurry3449 It doesn't price the process, but imprudent question, how much is the estimate for this wonderful work?

  • @lekeKar
    @lekeKar Год назад

    Brilliant work!
    Similar to SA. In Nigeria we also suffer from payment gateways which limits the type of work I would love to do on Webflow.
    We have paystack over here which was aquaried by Stipe a while ago but nothings come of it so far.

  • @usmankamboh4273
    @usmankamboh4273 2 года назад +3

    I'm from Pakistan. I love this video.

  • @clarkbai
    @clarkbai 7 месяцев назад

    Very good outlook on how you did the case. Is it possible to share your brand discovery pdf?

  • @RSchefman
    @RSchefman 2 года назад +1

    This is amazing!
    Those mockups look great, could you give any insights on where we could find those?

    • @rachelhurry3449
      @rachelhurry3449 2 года назад +1

      You can check out Creative Market, Moyo Studio and Envato Elements ☺️

  • @Flooorine
    @Flooorine 2 года назад

    So so interesting, thank you for sharing! Do you have an education in branding? This process looks awesome...

  • @odor.b.blossom
    @odor.b.blossom 3 месяца назад

    Hello Rachel
    Thanks for uploading this video, I've recently been learning about branding and brand strategy, identity, etc. and this video was very helpful.
    I have a question: how do you search on Pinterest, Unsplash, etc. What keywords do you use to get the images (logos, texts, textures, etc.) that you desire?

  • @rkirk182
    @rkirk182 2 года назад +1

    Fantanstic video! A point of feedback, be mindful of tapping on the desk as this causes bangs in the audio.