How COVID-19 transformed customers by Mårten Bokedal from Optimizely - DMEXCO22 interview

We met with Mårten during DMEXCO 22 and got to ask him a few questions about the role of user behavior data and how Optimizely uses it towards improving its product.
Here are the questions we addressed:
• How has user behavior evolved after the pandemic? Loved the phrase about "digital body language"
• What do you have to do to understand your users digital body language?
• Main challenges - intent behind the data
• Balancing quantitative and qualitative - "Customers are not doing what they say they are doing" Validate your data
• Should companies develop 5-year plans?