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hanni thinks she's an iPhone minji thinks she's a doctor hyein thinks she's the main character haerin thinks she's a cat and danielle doesn't know what to think 🤣
I think Hyein thinks she’s a princess from fairytales cause she’s the baby of the group and Dani, being the sunshine of the group is always laughing even at nothing. Eventually she remembers who they are but nobody believes her.
Its the antithesis of Ditto. While ditto was about the fans loneliness and their side of the parasocial relationship, OMG is about idols identity’s crisis based on what people say about them. Haerin is called a cat by fans and we’ve seen Heesoo call her kitty kang on ditto and now she thinks she’s an actual cat, Hyein has a princess syndrome cause she’s the maknae of the group, Minji is the leader so she thinks she’s actually the doctor helping them all, Dani is a ball of joy of the group so she becomes stuck in this mindset even laughing at nothing and Hanni has the most incredible metaphor to the parasocial relationship from the idol pov: they dance, sing, talk to us, cheer us up, comfort us when we’re down, take pictures for us…basically live for us without knowing us. Eventually in the video Dani is able to remember who she actually is but a sane person in a crowd of crazy people is seen as the craziest so nobody believes her. The ending is very meta and it represents both the haters and the fans who spent too much time and energy analyzing and criticizing everything idols put out and Dr Minji is there to remind us that it isn’t that deep.
for hyein i think its abt the idol's love life, how danielle (the prince) is supposed to come and save her but then theres the bear (fans) that killed danielle thus preventing them to be together. similar to how fans are one of the reasons why idols find it hard to date. just my opinion heh
sonically, issa vibe! but it is also plausible to suggest that this masterpiece right here displays how things can really be *internalized* & how most people are *desensitized* to it. i’d like to quote two of the comments i’ve read & also add my own commentary to it: • ““i’ll run whenever you call me~ i exist for you,” hanni’s line may be expressing siri, but it’s a very important line to express idols. she is expressed as a *patient* who sings for us, _tries_ for us, and then _eventually_ *loses* herself & thinks that she is an iphone (siri) who has to do _anything_ she’s being told to. an "iphone", basically a metaphor for being a person who has to run & be ‘on’ when the button (app) is pushed. • danielle, who is known to fans for always sticking with her bubbly personality, is laughing [even] while [just] watching tv with _nothing_ on it (she’s so used to her _professionalism_ that it’s almost as if she is still performing & the public eye is there to watch her expressions closely even when no one is there to criticize her. an extremely uncomfortable and unrealistic dilemma to be put in, right?) • hyein has a princess syndrome, because while always trying to dress up & be her prettiest self for the fans, she forgets reality and confuses herself with fairytales. (snow white, sleeping beauty, and the revenant references) - this also reminds me of (g)-idle’s ‘nxde’ especially the line “put on my beautiful self” as idols when what actually want is to bare their souls, show their authentic self more even when they get hated for it) • haerin - ever since debut, both fans and non-fans have said haerin looks like a cat _so much_ that she actually starts to believe she’s a cat • minji is the unofficial leader of the group (there are no positions in nwjns, but a lot of people, and myself included, think she has leadership qualities) and she’s the oldest. so she’s been known to take care of her members very well. hence, her thinking she is a doctor who’s under pressure to take care of her members.” we can also see that in 2:17, she finally decided to check up on her own self too. she needs someone to attend to her needs as well since she is also still young. when people are constantly telling idols what they should do & how to behave or have such audacity to dictate their lives, it will eventually get _into_ them. there is a chance that they may actually, subconsciously, start _believing them._ (this also reminds me of _the rise of bangtan ep 4_ or also known as the times where namjoon expressed his crisis of how he wrestled with his own thoughts that deals with the society’s opinion about him & idols in general, and how he also came up with the resolution of why would he even tried so hard to categorize & box his identity if he is an idol or an artist, when he can just be _himself_ without confinements). because by projecting things towards these artists & feel the need to tweak almost everything about them can be equal to insisting that they should replace their real selves in order to please us just because we are the source of their income and we are the ones making them relevant; which *ironically* made us become deeply into them and stan them in the first place because there are parts of them that are authentic... that are ‘very human’ which are relatable. and when hanni said, *_“now i am ashamed that i was worried. it doesn’t matter who i am anymore. i exist for you.”_* it’s just heartbreaking. because there are k-pop idols who feel sorry and people even guilt trip them when they are expressing their honest feelings. it’s sad that when they finally choose to share their genuine concerns, the public tends to deem them as ungrateful for all the platform, fame/success, support, and all those other things they have - _as if all these things would immune them from feeling empty or restless_ from doing what they used to be passionate about for a long time. when they are being invalidated, eventually, they may perceive that voicing out their thoughts and emotions are pointless since they are always available for fans, but they rarely get to have someone who will listen to them & hold space for them. (it honestly kinda reminds me of the same dilemma in singularity by taehyung. the lyrics *_“i don’t have a voice,”_* *_“i dumped myself into the lake, i buried my voice for you”_* & *_“have i lost myself or have i gained you”_* this is important because as a singer, his voice is what defines him. a symbol of his identity, if you will. it could be interpreted as them sacrificing their real voice and identity in order to please us. or the later half of bts festa 2022 where they’ve expressed their dilemmas when they are experiencing burn out. taehyung even said, “i’ve wanted to show the things that are inside me for a long time now. *_at some point, having these thoughts started to feel wrong. i became cautious in even mentioning the things i’ve wanted to try._* and it was hard to even say that i’m going to try it.” or when hobi said, _“so i hope you don’t see this as a negative thing.”,_ “i hope you’ll understand.”)_ stans (and even the industry itself) have the tendency to feel entitled & therefore, demand such unnecessary things from them. things which *don’t* really lessen their musicality/artistry, other skills, and *worth.* they are being subjected to be stripped off their basic rights just for the entertainment & the audience’s attachment to them which we already know are harmful _(e.g., fans are very much enticed to fall in love with them but idols themselves are not allowed to fall in love or being frowned upon & lose support if ever they are involved in dating scandals or they themselves openly admit that someone else’s already own their heart & thus, they’re not available anymore which will crash the fantasies of delusional individuals out there and companies who profit from them being marketed as fans’ potential romantic partners/close friends/family i.e. parasocial relationships)._ but sometimes, things still need to be put into perspective. this visual presentation & social commentary is truly top tier that we all should learn from & be _more_ mindful of. otherwise, we would all collectively loose our minds without even knowing it. and just go back from “it is what it is” since such unhealthy perception & treatment has always been the norms - especially in the industry that people mostly often apply the “they’re just doing their job” notion & forgot that they are also human beings like us. “i think the team at ador & hybe are VERY self aware of media and newjeans’ market. they know what people say about newjeans!! this is their first comeback and only 5 months since their debut & they’re already _challenging_ the industry and doing callbacks to their debut! a MASTERPIECE of a music video & the song is 10/10! i love the breaking of the 4th wall, i love how they called out their haters at the end of the video, i love hanni dressed as steve jobs. i mean, this video has it all: humor, weird/quirkyness, references, callbacks, serious topic(s), lore, introspection, thought-provoking...” the only one i’ve experienced who goes with _this kind_ of depth, substance, socio-psychological commentaries and other related issues & therefore has that replay value _ever since_ day 1/debut, is bts. so experiencing the craft of newjeans: the concepts & rich message they’re going for so far is both nostalgic and refreshing in today’s era saturated of only aesthetically-focused content without that much of a substance. and the fact that they are doing both is chef’s kiss. sorry if this is very lengthy. i just can’t express enough how this is just so promising at all levels. p.s. all the references i’ve mentioned that i personally find relatable to one another are just based on my background as a psych major, as a former exclusive old school hip hop head (who used to decipher conscious music & its lyricism), my prior exposure to k-pop culture, those similar patterns i’ve observed in how the industry works, and even just from individuals i’ve encountered/get to experience daily (how they turn their thoughts & emotions into art). thanks for checking out nj!
Just want to add what the director said These members of NewJeans are innocent and fun just like kids around their age. They're very imaginative and freely express themselves which seems nice. In fact, ADOR doesn't really give too many restrictions to these kids. But since these kids are exposed to the public, certain things they do can be interpreted in many ways and as a result, those things may be cut out regardless of their real intent. So I thought, these kids are still kids with free thoughts. What if they start to lose this side of them as a result of people's evaluations and misunderstandings? What if they end up restricting themselves from expressing themselves as artists or humans? Once that thought hit me, the scenario wrote itself in that direction.
This is the most well-presented argument I've seen for a meaning to this MV. A lot of this was already floating around in my head after watching OMG, thank you for putting it into words so well.
the way jeff said beauty and the beast first, and then tried to correct his self by saying sleeping beauty and still got it wrong when it's actually snow white lmaooo
@@shelly6115 from lyrics wise and the MV side a and b is providing fans POV, wanting the idol to say back ‘we love you too’ in personal, while the side a and b is providing different alternatives for the fans to move on and continue in real life or keep holding on to the memories or stanning moment
Everyone concentrates on the mv so much and they are amazing but you don't have to get overwhelmed by them because the music is so good and that's the most important...please stan these girls, they deserve it and are a bright future for pop
tbh my first theory was that maybe it’s about them losing their imaginations and free will from idol life from the roles society puts on them ? or like them having an identity crisis . like minji as the oldest views herself as the doctor and is always taking care of the group since that is what’s expected of the oldest by fans , etc . hanni is an iphone to symbolize how closely the actions of an iphone are to an idol (ex : “sing for you” “speak to you”) . danielle im guessing since she was labeled the “sunshine” of the group she feels the need to laugh at everything and always be happy to keep up the “sunshine” persona , even when there’s nothing to laugh at . haerin confuses herself with a cat since online everyone says she’s a cat or looks like a cat so overtime she began to question if she’s really a cat . lastly , generally kpop groups/fans follow the whole “maknae on top” trend where all the group members dote on the maknae and spoil them . because of this , hyein as the maknae views herself as a princess . also , i feel the man when looking out the window at the end is supposed to show how he still has his imagination since he could see haerin’s doodles coming to life ? idk lol ofc , this is just what i think but idk if it’s right cause idk how to explain the other phenomenons in the mv like the bear , haerin’s excessive doodling , etc .
Great reaction and analysis. IMO, OMG is foreseeing NewJeans members in the future having mental breakdowns and being institutionalized from their traumatic experiences as Kpop Idols. Yeah, tragic. OMG is a huge meta statement about the parasocial potentially toxic relationship between Kpop Idols and their fans, but from the Kpop Idol perspective. Ditto is about the same parasocial potentially toxic/potentially beneficial relationship, but from the fan perspective. You can see that the 2 mv's are related from the Ditto video dance clips shown on the OMG video. In OMG NewJeans members are being treated after having mental breakdowns from being Kpop Idols. Hanni (as Siri/Steve Jobs with round glasses, black t-shirt and jeans and sneakers) seems to have accepted her new role in life (being Siri), saying that she has lost her sense of self, that she only exists for her phone owner (fans) and to fulfil the needs of her owner (fans) (like Kpop idols are want to do, not just iPhones). Harein thinks she is a cat, becoming what her fandom thinks about her in real life (that she is the living embodiment of a cat). Harein is seen nibling on cat food. Heyein is the member with the most entertainment industry experience, having been a busy child actress and here she is lost in the fairytale of one of her early roles (being lost in how her fans think of her). Minji is the Unnie (the actual oldest member who has a clear role to play in any Kpop Idol group), trying to take care of her members and bringing them to be treated (fulfilling the Unnie role that her fans expect from her). Note that at one point in the video, she stands over HERSELF, and brings herself into the ambulance, and obviously needs treatment too as she has also lost her sense of self and is lost in her fan created role. Only Danielle can remember that they are members of NewJeans, but she is institutionalized too, suffering mental issues, but not to the point of losing her memories. She really is in Danielle from NewJeans, but she is imagining that she is still shooting music videos. She is imagining the crew is there. She can't seem to escape her past, while the others have "escaped" their NewJeans past by losing themselves in their own imaginary worlds. BTW, the Bear represents the fandom. Potentially very protective like a moma bear, but also potentially vicious and ferocious and deadly (as toxic Kpop netizens are want to be).
I’m happy to say I genuinely think they’ll garner national levels of attention if they continue to hide such serious topics behind such a catchy song and quirky music video.
actually they’re trying to potray what fans/public wanted them to be as an idol while losing their own personalities in the process and minji trying to take care for other members while being crazy herself
minji thinks she's the doctor hanni thinks she's an iphone/siri danielle thinks she's an idol/newjeans haerin thinks she's a cat hyein thinks she's a princess this is what i get from the mv but yea there's a lot of theories that this is from idol/newjeans perspective
You could watch doyouram channel explanation of this mv. it is a korean channel but has eng sub. the explanation is based on director's guideline from an interview.
Their concept got me again.. dude.. Here I'll share some of my thoughts, From what I see, this mv is for dig deeper to each member personality in this ditto/ ban heeso universe lore The context: Here there are 2 possibilty. 1. ban heeso is lonely, and the newjeans is just imaginary. 2. the newjeans is from different dimensions/time that in touch with ban heeso from 1998. (Just like the movie ditto) You can see from the "ban heeso" yt channel, she mention some of the newjeans personality in the vid descriptions. From what I can clearly catch: -Hyein: ban heeso wrote: "her princess syndrome is getting worse, she keep asking where to buy glass slippers i hate it." (it's a friendly way of saying that this person/she thinks she is a princess.. but, turn out from this video.. she thinks she is a cinderilla/snow white.. it seems kinda serious, especially with the omg mv vibe😭) -hanni: Ban heeso wrote: "she finally bought a cell phone." Turns out hanni in this omg mv thinks she is an iphone/ siri.. (ya'll idk how to respond😭) -haerin: Ban heeso said: "you're a kitty kang" Turns out in this mv the same cat appeared, and haerin act like a cat 😭 -minji (I still didn't have any clue, but I think she have some complex consciousness going on in her head.. she is still in some denial too 🧐) -Danielle (Still not sure.. i think she has a hobby of watching movie or story and being too much into it until she felt like she's inside the movie?? 🧐) but yk what.. Why they're in hospital?? Who's that man? Who's that girl left alone in the hospital? Are they some kind of have superpowers ? Lol Or just everyone cracked in their head?😭 Which one is real.. MAN WTF IM REALLY CONFUSED .. This OMG mv can also be about the idol life/entertainment industry (the idol having hard time differentiate their persona and themselves, that why this mv is so confusing, it's what they feels.. confused) Whereas the DITTO mv is more about the fan's delusions, loneliness .. This mv/lore itself have creepy, mysterious, dark, comedic, weird, nostalgic, friendly, and aesthetic vibes😭🤝 It's interesting, I like it. But, that ending tho.. is that for haters? Uh oh..they'll need to go to hospital🤣 Again I think this group newjeans is also taking psychological concept, it shows with that breaking 4th wall(consciousness thing), some kind of nihilistic, identity crisis, etc. I think their main concept is just being themselves thus result they're unique or strange in some way, they'll always break the wall
I think the accident theory in ditto makes more sense. This is just my little theory and Im also rlly confused 😭 Maybe they had an accident but still exits in Heesoo's imagination and she can see them through camera. ( or all of them are just in Heeseo's imagination) Then she realised they are not rlly exits and destroy the camera. And then maybe NJ reach to another dimension or universe (bcs theres a scene in sideb kinda looks like they woke up and bg kinda looks like hospital) As the camera was destroyed, they lost their minds and only Dani remembers that they are NJ) Not sure and Im rlly excited for the continuation of this concept ❤️
Your theory was pretty much similar to the one that many ppl believed. There are so many theories tho, idk which one to believe or real, maybe it's just based on our own interpretation, what we think and believe about it.
Me too Jeff;) I dont get anything since attention .. NJ is kinda like Jpop in my teens time…an abstract concept but i think it’s too hard to relate 5555
now ditto makes sense... fans stop living their lives in the realmworld because they are stuck in their stanning world... OMG is the idols getting caught up in it all the industry and the fan expectation that they start loosing themselves and go crazy..
For someone who thought they couldn't figure out the theory, I think you are right on. Typical Hybe to find a way to create amazing music and mvs and yet still take a dig at the industry's more harmful aspects. And no, you weren't the only one who looked for their phone! Laina Sunflower did in her reaction/theory video as well. She and Bookish Theories are two great people to watch when the theory is as entangled and messy as this video felt! What's on the surface isn't quite the full thing and they both were able to pull out things most miss.
Some netizen actually thought that new jeans and new jeans ' CEO try to make mv about the netizen are crazy/ the problem was on the netizen for trending and criticize them.. but the message they new jeans try to to make are too many (my opinion).. I think they try to talk about how we can have different opinions/pov about something ( the girls thinking they are iphone, princess, idol,etc).. and sometime people need to stop using the media social because it's can effect them and other (final scene, the keyboard scene)
Minji thinks that she's a doctor Hanni thinks she's an iPhone Haerin thinks she's a cat Hyerin thinks she's a princess in a fairy tale ig? Danielle thinks she's in a group called new jeans
I think they lost there memory that's my prediction and so cool that they used the chorus in the scene of ditto in the classroom and the gym love this mv top 3 for me.
Someone said that in this comeback newjeans was addressing this parasocial relationship issue from fans’ perspective in ditto and idols perspective in omg. I watched this theory from a Korean RUclipsr and this one's deep and by far my favorite one: ruclips.net/video/e9FEa5V0wqg/видео.html
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“I feel like I’m too dumb to stan this group” don’t worry Jeff you are not alone😂😂😂
@@Ellleim uhhhh how did I become a hater?
@@Ellleim what they mean is the concept is too good to be understand by their brain.. chill they're attacking themselves
@@Ellleim bro i think u misunderstood it lol
@@jrgyefghjsgefhgjsegf so so sorry I don’t understand y’all
Same here Jeff
hanni thinks she's an iPhone
minji thinks she's a doctor
hyein thinks she's the main character
haerin thinks she's a cat
and danielle doesn't know what to think 🤣
Danielle thinks they are new jeans and everyone doesn’t believe her
I think Hyein thinks she’s a princess from fairytales cause she’s the baby of the group and Dani, being the sunshine of the group is always laughing even at nothing. Eventually she remembers who they are but nobody believes her.
@@arizellelezira7962yes, a sane person in a crowd of lunatics is seen as the craziest of them all
@@JoaoVictor-me8fq nossa que profundo
dani made me confused too and she also killed hyein in the mv
Its the antithesis of Ditto. While ditto was about the fans loneliness and their side of the parasocial relationship, OMG is about idols identity’s crisis based on what people say about them. Haerin is called a cat by fans and we’ve seen Heesoo call her kitty kang on ditto and now she thinks she’s an actual cat, Hyein has a princess syndrome cause she’s the maknae of the group, Minji is the leader so she thinks she’s actually the doctor helping them all, Dani is a ball of joy of the group so she becomes stuck in this mindset even laughing at nothing and Hanni has the most incredible metaphor to the parasocial relationship from the idol pov: they dance, sing, talk to us, cheer us up, comfort us when we’re down, take pictures for us…basically live for us without knowing us. Eventually in the video Dani is able to remember who she actually is but a sane person in a crowd of crazy people is seen as the craziest so nobody believes her. The ending is very meta and it represents both the haters and the fans who spent too much time and energy analyzing and criticizing everything idols put out and Dr Minji is there to remind us that it isn’t that deep.
for hyein i think its abt the idol's love life, how danielle (the prince) is supposed to come and save her but then theres the bear (fans) that killed danielle thus preventing them to be together. similar to how fans are one of the reasons why idols find it hard to date. just my opinion heh
" a sane person in a crowd of crazy people is seen as the craziest" I feel like this should be on a Tshirt :)
sonically, issa vibe! but it is also plausible to suggest that this masterpiece right here displays how things can really be *internalized* & how most people are *desensitized* to it. i’d like to quote two of the comments i’ve read & also add my own commentary to it:
• ““i’ll run whenever you call me~ i exist for you,” hanni’s line may be expressing siri, but it’s a very important line to express idols. she is expressed as a *patient* who sings for us, _tries_ for us, and then _eventually_ *loses* herself & thinks that she is an iphone (siri) who has to do _anything_ she’s being told to. an "iphone", basically a metaphor for being a person who has to run & be ‘on’ when the button (app) is pushed.
• danielle, who is known to fans for always sticking with her bubbly personality, is laughing [even] while [just] watching tv with _nothing_ on it (she’s so used to her _professionalism_ that it’s almost as if she is still performing & the public eye is there to watch her expressions closely even when no one is there to criticize her. an extremely uncomfortable and unrealistic dilemma to be put in, right?)
• hyein has a princess syndrome, because while always trying to dress up & be her prettiest self for the fans, she forgets reality and confuses herself with fairytales. (snow white, sleeping beauty, and the revenant references) - this also reminds me of (g)-idle’s ‘nxde’ especially the line “put on my beautiful self” as idols when what actually want is to bare their souls, show their authentic self more even when they get hated for it)
• haerin - ever since debut, both fans and non-fans have said haerin looks like a cat _so much_ that she actually starts to believe she’s a cat
• minji is the unofficial leader of the group (there are no positions in nwjns, but a lot of people, and myself included, think she has leadership qualities) and she’s the oldest. so she’s been known to take care of her members very well. hence, her thinking she is a doctor who’s under pressure to take care of her members.” we can also see that in 2:17, she finally decided to check up on her own self too. she needs someone to attend to her needs as well since she is also still young.
when people are constantly telling idols what they should do & how to behave or have such audacity to dictate their lives, it will eventually get _into_ them. there is a chance that they may actually, subconsciously, start _believing them._ (this also reminds me of _the rise of bangtan ep 4_ or also known as the times where namjoon expressed his crisis of how he wrestled with his own thoughts that deals with the society’s opinion about him & idols in general, and how he also came up with the resolution of why would he even tried so hard to categorize & box his identity if he is an idol or an artist, when he can just be _himself_ without confinements). because by projecting things towards these artists & feel the need to tweak almost everything about them can be equal to insisting that they should replace their real selves in order to please us just because we are the source of their income and we are the ones making them relevant; which *ironically* made us become deeply into them and stan them in the first place because there are parts of them that are authentic... that are ‘very human’ which are relatable. and when hanni said, *_“now i am ashamed that i was worried. it doesn’t matter who i am anymore. i exist for you.”_* it’s just heartbreaking. because there are k-pop idols who feel sorry and people even guilt trip them when they are expressing their honest feelings. it’s sad that when they finally choose to share their genuine concerns, the public tends to deem them as ungrateful for all the platform, fame/success, support, and all those other things they have - _as if all these things would immune them from feeling empty or restless_ from doing what they used to be passionate about for a long time. when they are being invalidated, eventually, they may perceive that voicing out their thoughts and emotions are pointless since they are always available for fans, but they rarely get to have someone who will listen to them & hold space for them. (it honestly kinda reminds me of the same dilemma in singularity by taehyung. the lyrics *_“i don’t have a voice,”_* *_“i dumped myself into the lake, i buried my voice for you”_* & *_“have i lost myself or have i gained you”_* this is important because as a singer, his voice is what defines him. a symbol of his identity, if you will. it could be interpreted as them sacrificing their real voice and identity in order to please us. or the later half of bts festa 2022 where they’ve expressed their dilemmas when they are experiencing burn out. taehyung even said, “i’ve wanted to show the things that are inside me for a long time now. *_at some point, having these thoughts started to feel wrong. i became cautious in even mentioning the things i’ve wanted to try._* and it was hard to even say that i’m going to try it.” or when hobi said, _“so i hope you don’t see this as a negative thing.”,_ “i hope you’ll understand.”)_
stans (and even the industry itself) have the tendency to feel entitled & therefore, demand such unnecessary things from them. things which *don’t* really lessen their musicality/artistry, other skills, and *worth.* they are being subjected to be stripped off their basic rights just for the entertainment & the audience’s attachment to them which we already know are harmful _(e.g., fans are very much enticed to fall in love with them but idols themselves are not allowed to fall in love or being frowned upon & lose support if ever they are involved in dating scandals or they themselves openly admit that someone else’s already own their heart & thus, they’re not available anymore which will crash the fantasies of delusional individuals out there and companies who profit from them being marketed as fans’ potential romantic partners/close friends/family i.e. parasocial relationships)._ but sometimes, things still need to be put into perspective. this visual presentation & social commentary is truly top tier that we all should learn from & be _more_ mindful of. otherwise, we would all collectively loose our minds without even knowing it. and just go back from “it is what it is” since such unhealthy perception & treatment has always been the norms - especially in the industry that people mostly often apply the “they’re just doing their job” notion & forgot that they are also human beings like us.
“i think the team at ador & hybe are VERY self aware of media and newjeans’ market. they know what people say about newjeans!! this is their first comeback and only 5 months since their debut & they’re already _challenging_ the industry and doing callbacks to their debut! a MASTERPIECE of a music video & the song is 10/10! i love the breaking of the 4th wall, i love how they called out their haters at the end of the video, i love hanni dressed as steve jobs. i mean, this video has it all: humor, weird/quirkyness, references, callbacks, serious topic(s), lore, introspection, thought-provoking...”
the only one i’ve experienced who goes with _this kind_ of depth, substance, socio-psychological commentaries and other related issues & therefore has that replay value _ever since_ day 1/debut, is bts. so experiencing the craft of newjeans: the concepts & rich message they’re going for so far is both nostalgic and refreshing in today’s era saturated of only aesthetically-focused content without that much of a substance. and the fact that they are doing both is chef’s kiss.
sorry if this is very lengthy. i just can’t express enough how this is just so promising at all levels.
p.s. all the references i’ve mentioned that i personally find relatable to one another are just based on my background as a psych major, as a former exclusive old school hip hop head (who used to decipher conscious music & its lyricism), my prior exposure to k-pop culture, those similar patterns i’ve observed in how the industry works, and even just from individuals i’ve encountered/get to experience daily (how they turn their thoughts & emotions into art). thanks for checking out nj!
this is a very interesting read! thank you for sharing!
Just want to add what the director said
These members of NewJeans are innocent and fun just like kids around their age. They're very imaginative and freely express themselves which seems nice. In fact, ADOR doesn't really give too many restrictions to these kids. But since these kids are exposed to the public, certain things they do can be interpreted in many ways and as a result, those things may be cut out regardless of their real intent. So I thought, these kids are still kids with free thoughts. What if they start to lose this side of them as a result of people's evaluations and misunderstandings? What if they end up restricting themselves from expressing themselves as artists or humans? Once that thought hit me, the scenario wrote itself in that direction.
We need to pin this. Very interesting point of view! Thanks @ha'tfelt :*
Ditto was basically a fan's perspective (Ban Hee Soo is us) and OMG is an idol's perspective. Am I right?
This is the most well-presented argument I've seen for a meaning to this MV. A lot of this was already floating around in my head after watching OMG, thank you for putting it into words so well.
the way jeff said beauty and the beast first, and then tried to correct his self by saying sleeping beauty and still got it wrong when it's actually snow white lmaooo
😅😂
its actually a combination of cinderella, sleeping beauty, snow white, the revenant, la boum, and subway! 4:05
She just thinks she's a princess
Seeing Jeff checking his iPhone wondering if it was his alarm was so relatable, ‘cause ME TOO
THE WAY YOU THOUGHT THAT WAS YOUR PHONE RINGING AT THE BEGINNING WLFJALJGAHAHAH
Hanni’s story is the big giveaway. OMG is giving us the story from the idol’s perspective while Ditto is from the fan’s perspective.
I had no idea Ditto was considered the fans pov!! That makes sense 😱😳
@@shelly6115 from lyrics wise and the MV side a and b is providing fans POV, wanting the idol to say back ‘we love you too’ in personal, while the side a and b is providing different alternatives for the fans to move on and continue in real life or keep holding on to the memories or stanning moment
Everyone concentrates on the mv so much and they are amazing but you don't have to get overwhelmed by them because the music is so good and that's the most important...please stan these girls, they deserve it and are a bright future for pop
Yes but we get so into the MV as well cause it’s such a lore, but long story short yes Stan new jeans
tbh my first theory was that maybe it’s about them losing their imaginations and free will from idol life from the roles society puts on them ? or like them having an identity crisis . like minji as the oldest views herself as the doctor and is always taking care of the group since that is what’s expected of the oldest by fans , etc . hanni is an iphone to symbolize how closely the actions of an iphone are to an idol (ex : “sing for you” “speak to you”) . danielle im guessing since she was labeled the “sunshine” of the group she feels the need to laugh at everything and always be happy to keep up the “sunshine” persona , even when there’s nothing to laugh at . haerin confuses herself with a cat since online everyone says she’s a cat or looks like a cat so overtime she began to question if she’s really a cat . lastly , generally kpop groups/fans follow the whole “maknae on top” trend where all the group members dote on the maknae and spoil them . because of this , hyein as the maknae views herself as a princess . also , i feel the man when looking out the window at the end is supposed to show how he still has his imagination since he could see haerin’s doodles coming to life ? idk lol
ofc , this is just what i think but idk if it’s right cause idk how to explain the other phenomenons in the mv like the bear , haerin’s excessive doodling , etc .
“They’re so good at making songs” RIGHTTT?? 🥹🥹🥹
Great reaction and analysis. IMO, OMG is foreseeing NewJeans members in the future having mental breakdowns and being institutionalized from their traumatic experiences as Kpop Idols. Yeah, tragic. OMG is a huge meta statement about the parasocial potentially toxic relationship between Kpop Idols and their fans, but from the Kpop Idol perspective. Ditto is about the same parasocial potentially toxic/potentially beneficial relationship, but from the fan perspective. You can see that the 2 mv's are related from the Ditto video dance clips shown on the OMG video. In OMG NewJeans members are being treated after having mental breakdowns from being Kpop Idols. Hanni (as Siri/Steve Jobs with round glasses, black t-shirt and jeans and sneakers) seems to have accepted her new role in life (being Siri), saying that she has lost her sense of self, that she only exists for her phone owner (fans) and to fulfil the needs of her owner (fans) (like Kpop idols are want to do, not just iPhones). Harein thinks she is a cat, becoming what her fandom thinks about her in real life (that she is the living embodiment of a cat). Harein is seen nibling on cat food. Heyein is the member with the most entertainment industry experience, having been a busy child actress and here she is lost in the fairytale of one of her early roles (being lost in how her fans think of her). Minji is the Unnie (the actual oldest member who has a clear role to play in any Kpop Idol group), trying to take care of her members and bringing them to be treated (fulfilling the Unnie role that her fans expect from her). Note that at one point in the video, she stands over HERSELF, and brings herself into the ambulance, and obviously needs treatment too as she has also lost her sense of self and is lost in her fan created role. Only Danielle can remember that they are members of NewJeans, but she is institutionalized too, suffering mental issues, but not to the point of losing her memories. She really is in Danielle from NewJeans, but she is imagining that she is still shooting music videos. She is imagining the crew is there. She can't seem to escape her past, while the others have "escaped" their NewJeans past by losing themselves in their own imaginary worlds. BTW, the Bear represents the fandom. Potentially very protective like a moma bear, but also potentially vicious and ferocious and deadly (as toxic Kpop netizens are want to be).
New Jeans my favorite
I’m happy to say I genuinely think they’ll garner national levels of attention if they continue to hide such serious topics behind such a catchy song and quirky music video.
actually they’re trying to potray what fans/public wanted them to be as an idol while losing their own personalities in the process and minji trying to take care for other members while being crazy herself
such a bop !! love newjeans so much, a breath of fresh air for sure :)
idek what theories to trust/believe 😭😭
You don't have to believe which theory, because the director said it could be from any perspective
minji thinks she's the doctor
hanni thinks she's an iphone/siri
danielle thinks she's an idol/newjeans
haerin thinks she's a cat
hyein thinks she's a princess
this is what i get from the mv but yea there's a lot of theories that this is from idol/newjeans perspective
I love "OMG" & all the 5 members of NewJeans❤❤❤
You could watch doyouram channel explanation of this mv. it is a korean channel but has eng sub. the explanation is based on director's guideline from an interview.
Song 😭😭😭
Loved the song! Love u NJ 👑👑👑👑👑
Jeff--you're kind of right-on with your analysis. The commenter "ha'tfelt below, has the best overview and very accurate.
Thanks for reacting
PLEASEEE I THOUGHT IT WAS MY PHONE TOO CUZ I BE HEARING IT BEHIND ME 😭
Like your new hairdo btw! Been seeing it since a few weeks ago and forgot to tell you!
Their concept got me again.. dude..
Here I'll share some of my thoughts,
From what I see, this mv is for dig deeper to each member personality in this ditto/ ban heeso universe lore
The context:
Here there are 2 possibilty.
1. ban heeso is lonely, and the newjeans is just imaginary.
2. the newjeans is from different dimensions/time that in touch with ban heeso from 1998. (Just like the movie ditto)
You can see from the "ban heeso" yt channel, she mention some of the newjeans personality in the vid descriptions.
From what I can clearly catch:
-Hyein:
ban heeso wrote: "her princess syndrome is getting worse, she keep asking where to buy glass slippers i hate it."
(it's a friendly way of saying that this person/she thinks she is a princess.. but, turn out from this video.. she thinks she is a cinderilla/snow white.. it seems kinda serious, especially with the omg mv vibe😭)
-hanni:
Ban heeso wrote: "she finally bought a cell phone."
Turns out hanni in this omg mv thinks she is an iphone/ siri.. (ya'll idk how to respond😭)
-haerin:
Ban heeso said: "you're a kitty kang"
Turns out in this mv the same cat appeared, and haerin act like a cat 😭
-minji
(I still didn't have any clue, but I think she have some complex consciousness going on in her head.. she is still in some denial too 🧐)
-Danielle
(Still not sure.. i think she has a hobby of watching movie or story and being too much into it until she felt like she's inside the movie?? 🧐)
but yk what..
Why they're in hospital??
Who's that man?
Who's that girl left alone in the hospital?
Are they some kind of have superpowers
? Lol
Or just everyone cracked in their head?😭
Which one is real..
MAN WTF IM REALLY CONFUSED
..
This OMG mv can also be about the idol life/entertainment industry (the idol having hard time differentiate their persona and themselves, that why this mv is so confusing, it's what they feels.. confused)
Whereas the DITTO mv is more about the fan's delusions, loneliness
..
This mv/lore itself have creepy, mysterious, dark, comedic, weird, nostalgic, friendly, and aesthetic vibes😭🤝
It's interesting, I like it.
But, that ending tho.. is that for haters? Uh oh..they'll need to go to hospital🤣
Again I think this group newjeans is also taking psychological concept, it shows with that breaking 4th wall(consciousness thing), some kind of nihilistic, identity crisis, etc.
I think their main concept is just being themselves thus result they're unique or strange in some way, they'll always break the wall
I think the accident theory in ditto makes more sense. This is just my little theory and Im also rlly confused 😭
Maybe they had an accident but still exits in Heesoo's imagination and she can see them through camera. ( or all of them are just in Heeseo's imagination)
Then she realised they are not rlly exits and destroy the camera.
And then maybe NJ reach to another dimension or universe (bcs theres a scene in sideb kinda looks like they woke up and bg kinda looks like hospital)
As the camera was destroyed, they lost their minds and only Dani remembers that they are NJ)
Not sure and Im rlly excited for the continuation of this concept ❤️
7:16 don’t worry we all feel the same way 😅
I THOUGHT MY PHONE IS RINGING TOO WHEN I WATCH THE MV HAHAHAHAHA
Your theory was pretty much similar to the one that many ppl believed. There are so many theories tho, idk which one to believe or real, maybe it's just based on our own interpretation, what we think and believe about it.
Haha what a creative !
Check the index of book, there is reference
i also had the same reaction when the phone alarm went off😂
Chile I’m here for the music storylines are too much for me
Lmao, when me and my bf first saw this mv and heard the ring tone, i told him "Bruh, if you don't silent your phone I'll hate you forever" 😭
I'm that meme about the dog that does not understand anything but hopefully the person still loves him no matter what.
Me too Jeff;) I dont get anything since attention .. NJ is kinda like Jpop in my teens time…an abstract concept but i think it’s too hard to relate 5555
now ditto makes sense...
fans stop living their lives in the realmworld because they are stuck in their stanning world...
OMG is the idols getting caught up in it all the industry and the fan expectation that they start loosing themselves and go crazy..
Can you do all the performance videos for OMG… all three are slightly different in the dances.
When you noticed the subtitles in Korean I giggled 😭
you look good here *thumbs up
the bear is the beast and hyein is beautiful
For someone who thought they couldn't figure out the theory, I think you are right on. Typical Hybe to find a way to create amazing music and mvs and yet still take a dig at the industry's more harmful aspects. And no, you weren't the only one who looked for their phone! Laina Sunflower did in her reaction/theory video as well. She and Bookish Theories are two great people to watch when the theory is as entangled and messy as this video felt! What's on the surface isn't quite the full thing and they both were able to pull out things most miss.
right even the doctor change!!!!
Some netizen actually thought that new jeans and new jeans ' CEO try to make mv about the netizen are crazy/ the problem was on the netizen for trending and criticize them..
but the message they new jeans try to to make are too many (my opinion).. I think they try to talk about how we can have different opinions/pov about something ( the girls thinking they are iphone, princess, idol,etc)..
and sometime people need to stop using the media social because it's can effect them and other (final scene, the keyboard scene)
Minji thinks that she's a doctor
Hanni thinks she's an iPhone
Haerin thinks she's a cat
Hyerin thinks she's a princess in a fairy tale ig?
Danielle thinks she's in a group called new jeans
Hi Jeff! Hope you can react to Madness by MoonBin and Sanha too 🥺
Pls react to their dance practice
Can you react its dance practice？😭
I think they lost there memory that's my prediction and so cool that they used the chorus in the scene of ditto in the classroom and the gym love this mv top 3 for me.
Watch Alice in borderland s2 istg it’ll make sense 😭
Plss react to its dance practice..
JEFF PLS REACT TO LAY'S VEIL MV AND DANCE PRACTICE!!!!
Someone said that in this comeback newjeans was addressing this parasocial relationship issue from fans’ perspective in ditto and idols perspective in omg.
I watched this theory from a Korean RUclipsr and this one's deep and by far my favorite one:
ruclips.net/video/e9FEa5V0wqg/видео.html
REACT TO THE PERFORMANCE
fok
Ca6a