The Rise and Fall of the Swoosh Logo

Intel killed their iconic swoosh, and with it, one of the last living titans of this logo cliché. So where did it come from, and is it really dead?
0:00 Intel has killed the swoosh
0:30 Non-cliché swooshes: Nike to NASA
1:17 The new breed
1:31 Factor 1) Desktop publishing
2:20 Factor 2) The dot com bubble
3:07 Enter: The Millennium Swoosh
4:10 Good swoosh: Amazon
6:10 Bad swoosh: Capital One
7:47 The death of the swoosh?
9:30 Outro (Easter Egg)
Further reading:
Logo Hell by Steven Lekowicz
lekowicz.com/library/logohell/...
#swoosh #logo #design
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