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So, What's Going on With Rainbow High?
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- Опубликовано: 28 янв 2024
- Check out Part 1 Here!
• The WEIRD Evolution of...
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This video is intended for adult, and young adult, collectors- NOT children!
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"Children deserve high-quality, high effort products" FINALLY someone gets it! I have never understood people going, "it's okay if it's bad, it's for kids" when it comes to entertainment. We wouldn't say that about food or education - "it's okay if their textbook is a printed-off Wikipedia page or their lunch is day-old French fries, it's for kids" - but I hear that all the time for toys, shows, books, etc aimed at kids and it's wild. Kids deserve decent quality stuff, actually.
Honestly even with food and education it is like that, they just don't say it out loud. I mean look at the education system and school in more or less any part of the world or school lunches, children get the bits and scraps of our society that adults don't want.
this reminds me of the change that myscene made halfway through. they went from trendy, fairly replicable fashion to basic blingbling outfits when barbie got replaced by kennedy. it wasn't exactly a rebrand, but a switch in vibe for no other reason than those dolls apparently sold better with children. as an adult, i appreciate original cohesive outfits much more than i did back then. i think that's because as a kid you change those outfits on the dolls much more than you would as an adult collector. the novelty of the doll matters much more, while as an adult you look much more for consistency in a brand.
MyScene ended up flopping shortly thereafter tho jsjs
@@handsoaphandsoap Are you sure?? The bling era lasted quite a while. They even kept going when the USA market lost interest because the latino market still bought MyScene consistently.
Mattel just lost interest when Bratz (what provoked Mattel to create MyScene in the first place) were defeated in court.
YES i was thinking what this reminded me of!!
They replaced Barbie with Kennedy?
@@DefyReality-ll2cgShe even stole her boyfriend and her pet and everything else.
The Rainbow High rebrand smells of someone completely new to the project coming in, paying attention to nothing about the existing concept except the word “Rainbow” being in the title, and deciding that what the line needs is unicorns, explicit fantasy worlds and Lisa Frank esthetics.
They don’t even understand the word rainbow because according to them orange isn’t a thing 😭😭😭
@@Neoqueenchaoswastakenas someone who’s favorite color is orange, it hurts😭
I would adore dolls with a Lisa Frank vibe
@@gegelastyeah but lisa frank would sue them for looking like a ripoff of her brand (iykyk…)
@@eggzuki it depends how much inspiration. If it was just rainbows like it and bright feminine and happy stuff it would be fine. I would also love for the Lisa Frank dolls to make a comeback or for a collab with the brand. I miss Lisa Frank's success. I don't see enough of the brand anymore.
I think when people say this rebranding is happening due to Bratz, what they mean is that MGA is focusing on Bratz as the more fashionable glamorous line for older kids, teens/tweens and to an extent adult collectors, and they're trying to pivot Rainbow High more towards younger kids to cover all demographics.
And that, as mentioned in the video, most likely the designers who used to work on RH have been reassigned to Bratz. As in animation, it’s not “budget” that’s the limiting factor, it’s talented creatives.
Which is tragic because the Bratz dolls are hideous.
@@laurafrakinroslin Sweetheart no. Bratz are not only beautiful dolls, but they are the dolls that made MGA the company the are today. MGA would be nothing without bratz. Bratz were the only dolls ever good enough to compete with Barbie. They are iconic. Can't say the same about your little RH that lasted about 3 years before MGA decided they ain't worth putting real money into! Matter of fact without Bratz there'd be no RH. 😂
@@laurafrakinroslinI feel the opposite tbh. I’ve always felt like RH dolls look like you took an elementary school age child and stretched their body out into a vaguely teenaged shape body lol their faces kind of creep me out.
@@moonlightj0y they are fugly
I do personally think the new direction is a Bad Thing- not inherently, but like. I vividly remember being a little girl and YEARNING for dolls like rainbow high, with sturdy articulation and detailed outfits and accessories, and there were none. And now there’s going to be none again, because RH was the only line doing that.
Honestly I think making dolls simpler, cheaper, and tackier like this doesn’t even effectively target kids (although it’s intended to). It effectively targets adults who have a particular view of toys and children- that toys are basically jangling keys for them to inevitably break or lose interest in, not meaningful possessions they can learn to take care of and cherish long-term
Obviously not all toys can or even should be heirloom quality, but I think a middle ground between ‘$20 disposable piece of plastic’ and ‘$200 precious display piece’ should at least EXIST, yk? :/ including for the under 10 demographic
exactly not every kid wants just basic rainbow dolls I don't think kids are into slime anymore either but who knows, we'll see Ig
To be fair, there are kids that don’t cherish their dolls and don’t care about the fashion. They just want the doll to play with for a few years.
No lol. It's not a bad decision the only people who think this are whiny adults who are complaining over a doll line intended for KIDS. RH was always for kids and always will be. Sure the dolls are cute and many adults like them too but MGA didn't necessarily make the line for adults. It makes more sense for them to focus on Bratz this year. Bratz is the doll line that made them who they are. With Barbie and The Barbie Movie success of 2023 why would they not try and push for Bratz this year? They cut back bc RH was not making them enough money and they obviously can't keep making the dolls like they used to. What they're doing now is very strategic and makes perfect sense. RH just wasn't beneficial for them. Y'all need to just accept that and move on.
@@TheSlipperyNUwUdle I did literally say in my original comment ‘not every toy can or should be an heirloom’ if you recall. Just that nicer ones should be an OPTION that exists. And obviously some kids aren’t into fashion, but this video and discussion are explicitly and specifically about fashion dolls?
@@moonlightj0y I could not possibly have been more clear that I was describing what I wanted when I was a child lol. I haven’t collected dolls since I was like 14, obviously I know they’re not for my adult ass
You hit the nail on the head. The problem is not that they want to cater to children but that for them catering to children means putting 0 effort on the products. Like I’m honestly sick and tired of these companies underestimating kids, especially littler girl’s, intelligence and appreciation for details. Like why do we keep reducing little girls into just glitter and unicorns? and no there’s nothing wrong with either of these, I love both! But theres more to it than that, its about WELL PUT glitter and actually CUTE unicorns yk? Kids don’t just like slime and stuffing them into things? They like shaping it and customizing it so it has different sparkles and beads and stuff
I completely agree that you can simultaneously recognize that an overall business decision is sound and also be disappointed as someone invested in the consequences of that choice. Also yes even regardless of the intentions of the rebrand even on its own merits it's rather disappointing. Great video as always :)
So I have an anecdote for you. Normally when I'm shopping for dolls, it's at a time where no one else will be in the toy aisle. But in an effort to find a Clawd Wolf on clearance at Target, I went on a weekend afternoon. They were out of Clawd, but I did get to hear a little girl excitedly talking about all the dolls in the doll aisle. She was really excited about Rainbow High's new slime gimmick, every time she realized there was another doll that had it, she pointed it out to her mom. And this kept up down the aisle. The other doll she was drawn to was Abbey from Monster High G3, and that made me happy to overhear. Even the mom was gushing about how pretty Abbey was, I felt very validated just casually listening in on this.
I'm glad that she had stuff that appealed to her, it's nice to know that dolls can exist for both adults like myself and kids like her. I hope she gets to enjoy playing with some really great dolls that are just right for her. Because at the end of the day, that's what they're for: joy. Dolls are there to make you feel good, by playing with them, whatever play means for you. For me, it means customizing them, since I like expressing myself through art. When I was a kid, that meant taking them on fantastical adventures through magical worlds, with battles of good vs evil. For some people, that means dressing them up and brushing their hair, giving them a nice bath. So long as these new dolls spark joy for someone, I can be okay with them. They don't spark joy for me, I'm okay with not purchasing anymote RH dolls (the removing of articulation kind of kills it for me). But I hope they do it for someone else.
I like listening in on the doll aisle. You hear a lot of really interesting things. It's not often someone engages me in conversation, but when they do, it's good (like the cashier when I did get to find a Clawd, he asked if I'd seen the second movie, recommended it even, good day). A couple years ago, gosh, it was maybe March? I had some birthday money and decided to treat myself to a Rainbow High doll I'd been eyeing for a while, Brianna Dulce. She was so pretty, but that price, oof, not justified at all, and she never clearanced out at my location. Her stock was always wonky too, that entire release was a mess. But while I was looking at her, another woman came into the aisle. We both were masked up and kept our distance. She was looking at an LOL OMG doll, the one with the red, yellow, and green braids and buns (I don't know her name but I remember this doll very clearly). And we had a conversation about dolls and how much they'd changed since we were kids. She was thinking about the doll as a gift for a kid in her life, but in some ways she wanted it for herself. I felt that. I hope if she still wants that, that she can find a doll for her someday, something that sparks joy. In the end it convinced me to go through with bringing Brianna home, I wasn't sure I would given her fashion wasn't exactly what I wanted. One day I'll get that donut fabric out and sew her a new dress too. X'''D I don't think I would ever want a full price RH doll again, no thanks, but I'm glad for what I have, they're more than enough.
Swayz! She's my favourite OMG. I am not a fan of kids but I always love seeing when kids go for more interesting dolls. A girl lighting up at the giant Kylie Jenner doll, another one towing Frankie around and taking them home. Love to see it.
really weird to go out of your way to say that you're "not a fan of kids" tbh. it's such a red flag when someone makes hating children a part of their personality @HAPPYAOI85
this was so lovely to read ❤ it gives me hope when I read comments by other adult collectors acknowledging that dolls it's a good thing for young people to get to experience some of the best dolls on the market. it's important that we all step away from what is a quite insulated community and be with our real world physical communities. Sometimes it can seem like not having a doll line targeted at you anymore is a big deal, so when I get to feeling that way I go hang out with my dog and put my phone away for a while. stuff can't ever replace connection and we all desperately need connection as humans.
(but also I wouldn't be mad if MGA used the sculpts to make non rainbow themed dolls targeted at adults/older kids hehehe)
Aww that was a really nice story
Aww… i remember about a year ago at target in like late 2022/ early 23, I was in the doll aisle and looking at the monster high dolls. A little girl and her mom were in aisle and I just causally pointed out monster high. That girl got so excited and was calling the dolls pretty. Even mom got in and was interested in the coffin bean playset! It was adorable!
MGA moved Poppy to a farm upstate. She can't visit often but she's very happy 🙂
Better that than sneakily replacing her with someone with a same coloring and hoping that we don't notice 😆
Tbh, if they want to cater to kids, I’m surprised they don’t cling on the NEW trends. Slime is outdated. Right now, u have kids 10 and even younger obsessed with Sephora and Make up. That’s a new gimmick that’s SUPER popular and trendy. Also very cohesive to the rainbow high Story! It’s known for the fashion, make up, art, ex. I don’t understand why they didn’t take advantage of that! Seems like a missed opportunity. Sales probably would have went UP! Also kids are NEEDING make up that’s are age appropriate right now. Heck, or if they didn’t wanna have a lipgloss and a little peel polish or something, they could do a color change on the dolls with water. So many angles that could have worked.
This! Slime is outdated now, no kid i know is interested in slime anymore, they moved on already. Slime trend ended a long time ago, just like fidget spinner and those color reveals. Kids now are crazy about make up, why not do a make up line?
Slime is not outdated actually. It's making a pretty strong comeback
@@ericsmith2152 not really with children at the moment. Sad but they are clinging to tiktok trends right now. All they care about is Sephora, makeup, skincare and having the trendy Stanley cups this is even with younger children.
Haha yeah… slimes outdated. *slowly looks at my stash of slime sitting on my dresser*
Slime seems to be making a comeback at the moment, although it doesn’t appear to be quite as popular as it was some years ago. I feel like it would be pretty gross of a doll company to fuel children’s unhealthy obsessions with beauty products.
If I had a nickel every time a fashion doll line that ends with "High" had a rebrand that was clearly meant to cater more towards children, I'd have 2 nickels! Which isn't a lot, but it's crazy it happened twice, right?
The end of everafter High kinda had the same feel
I wish they hadn't changed direction even if I can recognise why. These were my little plastic girlies. They got me back into collecting after yeears (used to collect Pullips as a teen but my dad had me put them in the basement and then threw them out, I wish I had held onto those.) It's been awesome to collect again years after having moved out, but I sure don't want the rebranded ones.
OMG that sucks so much. Your dad ruined those dolls by forcing you to put them down there. And Pullips aren't exactly cheap! I'm glad Rainbow High gave you some new dolls that you could enjoy before the reboot happened.
I agree that it makes sense why they would rebrand to focus on children after the adult collector dolls didn’t sell well. What I don’t agree with is the sentiment I’ve been seeing online that it is adult collector’s faults that the rebrand happened because we were “ungrateful” at the time. Like... they put out subpar, uninteresting dolls. I’m not sorry for not buying a doll I didn’t want 🤷
The collector dolls are less detailed and don’t come with a second outfit which is why they weren’t favoured because you’re basically paying more to get less
@atdrago8347 I was not talking about the quality, which doesn't matter to me. I was talking about the designs, specifically for the collectors'/event dolls-- Paris, Roxie, Maria, Kia, Jett. Excluding Lilly because i do actually like her
literally, this kind of thinking is rampant in the RH community, and I'm sort of glad MGA has decided to give up on the adult collector audience.@atdrago8347
You perfectly summed up everything I felt. I wish they released RH and LOL less frequently so that I had time to actually collect all of them. For a long time I felt so overwhelmed by how many dolls were being released lol. I also don't have a problem with rebranding, but I have a problem with how they always look so undeveloped and soulless. Like, kids aren't stupid, they notice the drop in quality and thoughtfulness. That's what's going to hurt them in this rebranding more than anything.
I want this rainbow high reboot to succeed, if for no other reason than to perhaps allow the creative team more freedom to return to what was making the dolls so good in the first place. Rip to the beautiful series 4 dolls, we didn’t know how good we had it
Rainbow high is breaking my heart. This has been my fave doll line since Monster High
Same :(
I love your videos like these! You have such a talent for explaining rationalizing things happening in the dollspace without exaggerating or unnecessarily sensationalizing the topics, while also adding some valid points. Always love listening to these discussion topics!
they should have released fewer lines 😭
the amount they released in like the last year or so could have been 2+ years of releases smh. if they didn't flood the market so badly then normal people AND collectors could have had a chance to buy more
no literally!! I love RH and have 5 girls already (mostly gifts) but there are so many dolls and even then the ones I wanted came out a year or so ago and are REALLY expensive second hand or cant find second hand in my area (I weep for Finn). I love MH and EAH along with growing up with Bratz and Barbie as a kid and these hit that sweet spot I missed dearly. or at least they would split the lines up so they werent all dropping at once like they did with the West Coast line!
The most interesting thing to me is that they basically did this before. Prior to the more familiar iteration the dolls had slime and were like a spin off of poopsie surprise or something like that
darling dollz is one of my comfort youtubers i love them sm
omg I love your beomgyu pfp!! :)
@@RainonMel omg a moa tyyy
@@rinku_yay haha yes!! Of course :3🩵
Feels kinda late 2010s to me
While I don't buy into the "sabotage" theory , I do think they want to market Bratz as their adult doll collector friendly brand and make RH targeted to a younger audience, I agree it seems rushed and with little thought behind it, I know slime was really popular with kids around 2016-2020 but the kids who were playing with slime then grew up, and I don't know if kids are into slime anymore , it seems to me like mga just "went back to their roots" rather than researching what kids nowadays like. For example from what I've seen kids are really into the "surpise" and water play element of barbie color reveal.
I dont see that much slime toys anymore that arent a mystery gimmick or more geared towards boys (like calling it ooze/ something gross, etc) so its definitely weird they went back to it, possible that they wanted to reuse the old poopsie character molds before they had to throw them away ??
@LocalTorchwoodIntern idk I think they rushed the rebrand, so didn't have time to do market research? Idk but it seems like a bad idea to me .
@@cassielcruzchavolla809 Same, def a bad idea especially since they removed the wrist joints in the slime dolls, while easier for childrens hands, its a pain for compatibility with accessories and clothes from the first generation. Hoping that maybe the next wave of these dolls do not include slime
@LocalTorchwoodIntern yeah I think they should do market research now and see how the rebranded dolls sell to see what direction they should the next series. I think it's ok if they disregard adult collectors, but they have to make sure their target demographic is actually interested in the new dolls.
@@cassielcruzchavolla809 Exactly! like I thought the budget swim line before the slime dolls were nice but idk where those people went XDD.
their biggest downfall was scrapping second outfits to replace with recoloured accessories
I concur with your assessment that someone was brought in who doesn't give a damn about RH, and that the result is decidedly half-baked, sloppy, and lazy.
Most people kept saying they weren't selling. But also heard we as in the public can't really know, because MGA doesn't show separate lines, they're budget is all together. Unlike Mattel. Sorry, don't know how to word it, I'm not in business...lol.
Personally I think I could forgive the glitter caked faces, weaker outfits and even the tinsel hair if they only still had wrist articulation. I think the change in direction is a personal bummer but on the bright side it allows me to finally catch up on the older lines without being overwhelmed by new releases.
me, who doesn't collect dolls and has no stake in this whatsoever: yes king you are so right😤👍
The thing that hurts the most about the reboot to me is that RH felt like the only brand that u nderstood what playing dress-up actually entails. They weren't just designing a character with an outfit you could remove, but thinking of how you could make your own outfits. For a long time, it felt like doll designers either didn't understand or just didn't care to make that effort, and RH was such a breath of fresh air on that front. I think it's such a shame that they clearly had no idea how to reconcile the kids and collectors markets. Never any fashion packs, never any true budget dolls, and never stopping to breathe.
I can't help but see this reboot as a parallel to MH and EAH's budget-friendly rebrands in 2016, and I think this is going to end up much the same. Yet another doll brand built on quality and creativity giving those things up in favour of trite plastic schlock, and then wondering why nobody wants to give them money anymore.
Absolutely solid analysis, no doll line is forever and adults aren't the target audience for these dolls. I'm grateful we got so many high quality dolls. To me these dolls feel like Bratz dolls, in that the fandom can still go strong even while the dolls are not being produced. Not about MGA, but I am actually relieved that I don't like the new dolls. RH was dominating my collecting, they were so good. Even the last SH release had some solid dolls that I got. But now I have the bandwidth to focus on other dolls. The new Pear dolls from Smart Doll are gorgeous, and really caught my attention. I haven't even wanted any other dolls since I got Live and Let Live (which is lucky, because how could I afford them?). I am absorbed in sewing her wardrobe and very happy
OMG this is the first I'd heard of Future Pear and Live and Let Live Smart Dolls! I'm SO glad they made more body types and they're so beautiful. I'm envious of you but I'm so glad you were able to buy one and have been making her some wonderful clothes. :D
I really agree that they're missing the mark on how they're going about this rebrand. I'm personally disappointed, but I'm also frustrated for the younger kids it's titled to.
Like okay, we're losing wrist articulation, it's cheaper and less of a choking hazard for those young kids. Okay cool. Why why WHY would you put Skylar in a plastic jacket with long tight sleeves then? Little kids are gonna struggle with that, and due to that clear plastic material, they'll likely poke a bunch of thumb sized holes in the sleeves, or get frustrated with it!
Not only that, but there's no hint of the fashion oriented stuff. I don't mean in the designer clothing way, but in the allowing kids to play and be creative way. Stuff like that playset with all the fabric that you can pin on the mannequin don't seem compatible with all of this. Imo that's lost value in the eyes of parents, something going from a positive message about creating and fashion as an art to just... Slime? Not to mention the kids that actively have in interest in fashion, sewing, makeup, etc not getting to live out that kind of fantasy with these dolls. Give those kids a break, they can't go to gogirlgames and play dress up to their hearts content like I could!
But yeah. I'm salty but I can deal with it as an adult creator. It's disappointing. But I agree that they're just not actually catering the dolls to the kids, it's hastily cobbled and honestly rude to their audience.
As a representative of the pre-adult age group, I have to agree, we would rather have high quality fashion dolls, than preposterous dolls with their slime pets b*llshit.
Well, the current kids have Sims 4 (base game is now permanently free and if they're on PC then tons of CC is available although parents need to maintain it for functionality and cultivate it to make sure it's age appropriate.) Whenever it comes out, Sims 5 is going to have a free base game at launch lol. Not as much official fashion without DLC but it does give them the chance to build their own doll house and RP almost anything they want and if they just want a dress up game they never have to leave CAS. If they're older kids, they can learn how to make their own CC. (There are also some other potentially more exciting simulation alternatives on the horizon, such as Paralives and Life By You, but they won't be free.)
That said, actual paper dolls are something that can be made by a creative adult or a child who has been taught how tabs work. I had published paper dolls and I did make some of my own back in the 80's/90's so while I don't think they're made as much by companies now (though I have seen re-usable sticker and wooden dolls with magnets that work similarly), artists could also have some free paper dolls online. I'm not saying you're entirely wrong, it's still kinda bleak on the dress-up game front (I know there are some phone apps but I'm not sure how Love Nikki works for example as far as what outfits you start with before progressing) but there are some options available. I don't blame you for being salty though! :)
@@DoveJS god don't mention sims 4, you'll make me rant lol
@@jaceybella1267 Bwahahaha! Oh sorry. Yeah, I should've assumed you'd be a simmer and most people who've been long-time Sims fans have beef with Sims 4. :D
@@jaceybella1267 ALSO I just noticed your Tails pfp.
0:46 Apparently it's supposed to be a Yeti 😶
I thought it was a seal
@@BloodyBraces Jajaja
I thought it was a sloth
it’s not a narwhal? why does it have a horn?😭
@@yoongiyuu3086 they all have horns
As someone who accidentally fell into the doll collecting world about 6 months ago, I really appreciate your opinions and takes. I have no personal stake in rainbow high, they aren’t for me,(just personal taste, but I still have to applaud the detail and work put into rh until now) so it’s very interesting to see the discourse around this rebranding. I can draw parallels to certain other pop culture phenomenon, where those in charge listening to the online discourse hurt the end product as a whole. Very interesting to see how this goes.
I think if this line existed alongside releasing like 2 higher quality dolls that’d be okay! It feels like the reaction to current RH is because of how G2 Monster High went haha they took a fan favorite brand and made them lesser quality and for a younger demo. But again I do think if they came out with a nicer quality doll, or even a more collector doll, every once in a while, or like 2 per “wave” that’d be giving older collectors something with the rebranding.
And I guess I should have said higher detail not higher quality. Kids don’t want low quality toys either. The new dolls just seem like something that should have come out in the 2010s and I’m interested to see how the sell and evolve.
Look at the new Tweens not including a stand. Crazy! I don't think including a small piece of plastic will bankrupt MGA. I feel RH will get better for adult collectors.
2022 was rainbow high worst selling years and last year the best-selling doll was the color and create doll.
Rainbow high is going for a even younger demographic because the younger tween and older kids don't want dolls anymore, they want sephora skincare and Stanley cup,
it's not the first time that happens in the 2000s you could get dolls till 14 year old and now that age keep declining that today's 9 year old would rather get $60 drunk elephant serum than a $25 doll.
Where did you get that info about the sales numbers?
Your wrong on the 2nd half. There are other kids out there who want dolls. Not everyone is the same 💀
this is giving me g2 monster high flash backs ngl
monster high g3 and g1 type g3 dolls are really selling , saw most monster high dolls in thousands on amazon, rainbow high, even series 5 selling so much less.
I have mixed feelings. I love the original dolls. My 9 year old enjoys the older dolls and the rebrand. A few of the rebranded ones are high on her wishlist, but she just spent all her money getting older dolls she wanted before they are discontinued. I’m sad for what we are losing but excited to see what is to come.
When I saw those slime animals I knew stuff was going down. I know slime is really popular with kids but I sort of wish MGA made (another) specific toy line FOR slime which would be kind of interesting and different once you consider it but I understand that we're not exactly in a time where people have that sort of money for experimentation so it makes sense that they'd use RH as a launching pad for this rather than doing anything new.
And as I mentioned in the first video, I think a lot of companies don't really understand that you still have to market towards KIDS first and foremost vs the collector market, otherwise you get instances of dolls sitting on shelves unsold because they're too expensive for parents to buy them FOR their kids and there are only so many adult collectors as they do not make the bulk of the market. This direction is making it more 'kid friendly' I guess but it's sad that it had to take such a dive in order for MGA to think this would work, vs marketing better on top of keeping up with different styles in order to make the clothes interesting. You don't have to have a doll constantly wrapped up in name brands all the time to look 'cool' because I look at the LOL/OMG dolls which are a lot more fantastical in their outfits and they're doing a LOT better.
I just hate the MGA designs of their slime animals. XD Most of them have been molds used for almost a decade at this point so it feels like they had like a big ol' tub of them sitting in the warehouse and decided to just ship 'em out with the RH rebrand to finally get rid of them. Seriously, of all the things they could redesign those animals need to be it. They look so cheap and as if they were trying to ape the Blyth/My Little Pet Shop rebrand...FROM TEN YEARS AGO. XD
I'm seeing comments talking about how MGA possibly wants RH to occupy the younger demographic slot, while Bratz becomes the adult collector-friendly brand, and I agree with them, but I also agree with you in that it seems very rushed. What I've also remembered thanks to other comments is, having worked as a cashier for about three years, that not only is slime really out of fashion between kids nowadays, while "interactive" pop-its are the new rage (and rage do I feel indeed whenever I have to hear that high pitched voice saying "welcome to the first game!" before the most annoying rythm comes out the bootleg Pikachu or Mario at the top, but I digress); the other problem is that glitter is now banned in the EU, so I don't know what MGA is going to do about that (let Na-Na Surprise take the European market? Have "eco-friendly" slime? Only the future will tell)
Edit: I've been informed RH is going to have ready-made slime in European releases, and that its glitter is different
The glitter in the EU releases is also a different kind of glitter.
@@DefyReality-ll2cg good to know, thank you!
@@DefyReality-ll2cg yet still glitter that it isn't biodegradable, the only difference that its powder glitter. The fact that they can get away with it instead just giving up with the idea is genuinely disappointing from mga.
second comment! i wonder if it would have been better if RH rebranded to be even more adult collector focused, like IT dolls. If they did smaller, better releases and just overall be more deluxe. They could still charge the premium like they want without changing the core identity of the series. Quite honestly, i don't see why they can't still do that. Have the lower budget playline dolls for kids and the higher end collector dolls that actually Feel collector quality, similar to how Monster High does g3 and g1 releases now.
I like that idea in theory, but I really don't like how MH is doing it rn, ahah. I really hate how only the playline dolls are getting genuine body variety in the sculpts when I don't like the overall quality of G3. But if I want a collector's monster high doll, I have to buy a body sculpt that looks emaciated and I worry could be triggering for me to see all day.
I do think that the playline-collector divide can be really helpful for split audiences, but I don't want them to freeze Rainbow High in time and never innovate like Monster High has
That would make them 70 dollars per doll, no thanks
That would have been nice, but it wouldn't have been sustainable I think. Maria Garcia, Roxie Grand, Paris, The Costume Ball dolls etc. did not sell well with adult collectors and remained on shelves/in the Amazon warehouses for a long time. Most adult collectors also wait for sales if they don't immediately click with the doll and that doesn't really work in MGA's favor. Also MH is not doing so hot in the adult collector sphere. From the Mattel Creations/Skullector release disasters, to Vampire Heart Draculaura's consistently smashed box, to the somewhat underwhelming Off-White collab, to how people have seem to have started to lose interest in the Howliday dolls.
@@DefyReality-ll2cg Yeah, I literally just picked up two of the SH monster ball dolls at walmart the other day. the RH ones were literally flooding the little amount of shelf space they were allowed. its weird how the SH ones were soooo pretty but RH just kinda.... dropped the ball with that collection
Adult collectors started complaining about adult targeted dolls since Jett Dawson💀. I don't think MGA is ever going to invest in making collector only RH dolls again because of how much hate they've always gotten even though they're clearly higher quality than regular releases, even with only 1 outfit
TLDR; Justice for Poppy 🧡
💯 The little unicorn animals is to compete with the Littlest Pet Shop relaunch.
I might live in a bubble… An LPS echo-chamber, but the LPS community are the most insane doll and toy collectors out there. Insane in both good ways and bad ways, with their admirable enthusiasm for what they like, but also the absolutely insane prices they’re willing to pay for “vintage toys” that are really only about 10 years old. (I came to this conclusion because they’re being sold in the same aisle with MGA toys at my local target.)
I'm sorry if I sound rude by saying this but Littlest Pet Shops are 19 almost 20 years old, I would know they were made and released the same year I was born. The oldest ones that the new ones are based off of are the same age that I am now. Also I am in the Littlest Pet Shop community and an avid collector with over 500+ LPS I have been collected since I got my first one when I was a toddler. Also us in the Lps community are very enthusiastic and get a little crazy over lps, we love lps with all our hearts. Plus there are a lot of creative people in the lps community that creates such interesting stories and characters, I wouldn't be who I am today without LPS and being apart of the Lps community. Also I am very sorry about my long rant I'm just very passionate about LPS, it's my special interest. Well my special interest are Littlest Pet Shops and cats, which there are Lps of cats and kittens with many breeds and molds. Though by cats I mean the real life animals, anything cat themed, cat headbands, animated cats in media, cat breeds, cats fur colors or coloring or whatever it's called along with fur patterns, learning about cats, cat behaviors and abilities, listening to Bongo Cat, and of course Littlest Pet Shop cats and kittens. Again, uh sorry for oversharing I get a little carried away sometimes when someone mentions something I like or in this case love.
@ninjastarsmith6541 I’m actually an older Millenial and remember the Kenner LPS, that I collected as a child… You might be right, time moves faster when you’re older! Lol! I definitely remember them being in stores when I was in my 20s, and I’m in my mid 30’s now… But I definitely remember still seeing the Hasbro LPS in stores less than ten years ago. The collectible ones, with the bobble heads, might be older, though. Don’t apologize, I’m excited about the relaunch, too, because they remind me both of the ones I collected as a child, and the ones I wanted to collect as a young adult! (I couldn’t then, because I was in school and didn’t have money or room for them.)
@@dreamwithinadreamfilms Oh I know about the Kenner LPS though I sadly don't own any, they are cute though. I might get some someday though I will most likely have to get them through ebay. I was referring to the oldest Hasbro lps in my earlier comment, yes the ones with the bobblehead. I found out the year the lps were produced because on the bottom of the lps or sometimes located in other places on the littlest pet shop's body depending on which mold, is the year in which the lps was produced at least I think that's what that number is based on my research and my own observations. I have some of the first ones ever released and when I looked at the bottom of them I saw the year 2004 which is the year I was born. Oh and if you have the money and space for them maybe you could start collecting the new lps if you see a design you like. I am a collector of littlest pet shops though so I might be biased. I'm just saying if you want to get some lps you should. Also it's cool to know there were young adults who also appreciated toys/collectables like I do now as a young adult, I also appreciate that there are older adults that still appreciate toys/collectables. Though to be fair this video was about toys, Rainbow High which I now realize I never mentioned in either of my comments and I do like Rainbow High or well I used to, I don't like the new reboot/rebrand dolls and I am not a fan of those crystal pets, I can't exactly place why I don't like them I just don't. Also I don't like the whole slime gimmick and how it is being utilized with the accessories and pets, slime shouldn't be anywhere near a doll it could get in their hair and ruin the doll. Though I do like Rainbow and Shadow High I never collected any of the dolls before, only because I don't have the shelf space to display them and my lps collection is a bigger priority to me so I want to focus on collecting that and maybe one day if I ever complete or nearly complete my lps collection and can make space in my room I will buy my favorite Rainbow High and Shadow High dolls. My favorites being the Storm twins Naomi and Veronica, Delilah Fields, the Sunny and Luna two pack, maybe the Holly and Laurel two pack though their dolls are not my favorites I just might get them to complete all the twin sets, Ash Silverstone, Glitch, Ainsley Slater, Gabriella, and the three girls with different body types that I somehow forget the names of, I also want to someday get Lily but by that point she might be even more expensive than she already is. I would collect the dolls now but like I said before I have nowhere to store them or display them. I realize went on a long rambling tangent yet again, I hope that's alright. I can be a bit of a chatterbox to the point that it is annoying and I apologize about that.
@@ninjastarsmith6541 No problem! 😊 Thanks, I want to be able to start collecting again, someday. 🙏 I hope you also eventually have the space collect all of those! (The Storm twins are my favorite, of the dolls you mentioned, but I think the Luna and Sunny two-pack is cute, too!) 😄 You made a good point, that slime and dolls don’t mix well, because the sticky slime can ruin the doll’s hair. I love the original Kenner LPS, but I see the charm in the newer bobblehead ones, as well. ☺️💕 Good luck collecting the Gen 7 LPS pets! 🐶🐾
There is a more-is-more aesthetic, and then there is the barfing-rainbows-glitter-tinsel-slime-poopy -aesthetic. No thank you. My prediction is that something new will come for adult collectors that is both desirable and financially sustainable. Maybe from Japan?
If they would just take away the pvc and plastic shine clothing pieces I would be much happier. They did my girl Skyler the worst in this aspect, almost her whole outfit looks like cheap plastic.
ok so when u look at the line-up of MGA brands u see an obvious gap for a younger demographic, that was once occupied by poopsie surprise. I have an 8 year old sis and i noticed that she hasn’t been interested in anything MGA to the extent she once did, in a long while. I wonder if RH got so .. complicated for adult collectors, that they drove away the actual kid demographic
oh yeah, she also LOOOVES the rebrand, she just got her hands on Amaya and who am i to dunk on the kids joy
I feel like the only reason they didn't axe Rainbow High is bc they had resources, copyrighted names and brand recognition. yes, that sounds like a lot but when they wanted to target another demographic, they should've just made a different line entirely. with Rainbow High, the rebrand only exists on the backs of brand recognition and out of touch gimmics. I just feel as if it was a halfbaked idea and done out of laziness and fear of losing money with making a new brand
I've been falling out of the doll collection yt sphere because I'm trying to stop overconsuming things that arent nesseary, but I missed hearing your takes and opinions on these dolls so I HAD to come back 🥺🥺🥺
Oh this was the _perfect_ thing to wake up to! Thanks Darling 💋
i've been open in my distaste for the new direction, but it entirely hinges on your consensus here: i complain about the direction not because i think it's some sort of "betrayal" to the adult collectors, but that it's a half thought out rebrand that feels like someone who doesn't care about the audience they're marketing to came in and decided on. i almost think that rh moving to be more directly targeted to young kids is a response to not only bratz playline returning, but MGA realizing that now that NANANA surprises (primarily young kid focused) and LOL OMGs and mermaze are falling to the wayside (older kid focused) they needed another young child brand while bratz now fills that older child niche. obviously i know nothing for a fact, just the vibe i get. i love rainbow color explosion aesthetics, i buy stuff for kids all the time as someone in their late twenties, and honestly if it felt like there was love put into the new direction of rainbow high, i would probably still be into it even if the slime and most of the pets don't appeal to me. the lack of heart, the way it feels rushed, and finally the fact that the dolls are still $25 despite lacking the details they had previously that made them feel worth the extra cost (i'm sure the price is justified and i know that the prices for the previous rh lines were weird and inconsistent, i'm just poor lmao) makes me very uninterested. i've heard kids like them, though, so i'm glad kids have something new to get excited about and i'm being genuine when i say that- my teen years being surrounded by the fall of bratz and monster high and the rise of blind boxes, barbies wearing jersey dresses, and no other doll lines wasn't necessarily inspiring as a doll lover, i hope kids always have fun options for dolls that appeal to them! if rainbow high world is that, then i hope it holds up to them like monster high g1 does for me.
Young man... Your indepth discernment and intelligence are far beyond your years. I just LOVE your take on many issues concerning the toy industry! Great assessment!!
what you said about RH being geared more toward young adults was actually one of the reasons i've always disliked it. i felt like it was very... not kid friendly? i mean, in regards to how kids generally played with dolls. RH dolls were more expensive and had more intricate outfits, more delicate pieces (i own Coco and her earrings will just like, fly away if you so much as breathe on them), etc. if i were a parent, i'd be very hesitant about buying one of them for my kid because i wouldn't want them to just throw her around and cut all her hair off like i know kids do to their barbies, for example. The dolls i like to collect now are a lot of what I had always wanted from dolls as a kid, and I honestly can't really imagine my kid self wanting a rainbow high doll.
that being said, my opinion on the new more childish direction of the dolls is 😬
That's super interesting to me! What sort of dolls do you gravitate to because of that?
I'm definitely a weirdo in the doll community, as I hated all humanoid dolls as a kid and hyper fixated on my little pony and littlest pet shop (don't ask me why, maybe my flavor of neurodivergence?)
I became a collector purely as an adult, amusingly because DarlingDollz sent me down a rabbit hole where I just kinda fell in love with the artistry of dolls. Thus, Rainbow High pre-rebrand was exactly what I wanted, and now I'm kinda in a place of figuring out what *else* I want.
I kinda feel like an outsider still, but I do love hearing about what people love and why, so I can understand my new community better
Same, RH lacked a level of whimsy to me so I never really engaged with it and I always found their faces to look off until some of the latest releases (not this rebrand tho). I don’t mind them going in a more kid-friendly direction but kid-friendly shouldn’t by equivalent to low effort or juvenile. Kids are more likely to engage with content that respects their intelligence.
@@jaceybella1267 that's really interesting! As a kid, i grew up with Barbie and i definitely felt overwhelmed by the lack of variation. Don't get me wrong, Im still a huge barbie fan, but little kid me was dying for more diversity. My favorite doll was still super conventional but she stood out because she was the only one i had with short brown hair. That's how desperate i was for something other than typical glam Barbie. (Again no disrespect) i was too old for monster high when it came out, but i would have loved it.
But anyway, i don't think im a typical doll collector either tho 😅 i mostly collect DC super hero girls dolls because Im a huge DC fan.
Aside from that, i love dolls that are super out there. Maybe even a little tacky. Fierce Neonlicious from LOL OMG and Coco from RH are my top two favorite dolls, which is funny since I'm not a fan of either line. They're just so loud and so unique!
One (of the many) things I find weird about how MGA approaches the market is how their dolls don’t really have a good global spread. I live in Brazil and only the first dolls of Rainbow high came to Brazilian stores, Nanana and Bratz never even showed up, and that really bugs me cause people were buying RH here, they were buying the first dolls, they were importing the others, so you’re just losing this big market full of people that are willing to do a lot to buy your product, and for what? Is not like MGA doesn’t have the resources to have a really wild global distribution
From what I have heard, countries not getting the dolls is more on the retailors not purchasing dolls then the company choosing to not sell them there.
I think they’re really trying to push Bratz! That’s why we started seeing an over saturation of Rainbow High before this rebranding. They will continue to ride on the success of Rainbow High but won’t invest in the fashions as before but will be that focus back on Bratz. They’ll see how sales go and do as Mattel and have different tiers, play line, black label and collector dolls
My kids don't represent all kids... but after seeing the new Rainbow High, my two older ones (10 and 7) started asking for more Monster High. My middle is more excited for G3 Venus than for any of the new slime dolls. Both of them have lots of G1 Rainbow High and Shadow High, and more on their lists that they want me to look out for... but they have no interest in the G2 slime dolls. My 3 year old doesn't really have any interest in Rainbiw High, he fixated on Monster High and is very happy with his three dolls(one from each MH generation).
Unfortunally i think this might be the beginning of the end of the Rainbow High we knew. All the signs are there: drop in quality, recycling concepts, new direction...We've all seen this before with Monster High G1 end 2015-beginning 2016 and then G2 came.
I wish the glitter placement was a bit nicer, maybe like glitter blush could've been cuter. I feel like it being on their foreheads/noses kind of makes them look like aliens (though maybe that was the goal?)
Anyone notice how the slime stuff is poopsie surprise themed? Kind of lines up with the idea of new people in charge.
>make a banger doll brand
>make a shitty remake and set the bar comically low, basically kill the brand
> bring first generation back/make new generation that is better than the second and profit
i do kiiind of think maybe the bratz reboot influenced this, not them trying to "sabotage" rainbow high but the fact that mga doesnt really seem to have a good doll for younger audiences right now? i mean OMG is still around but they seem like theyve had... much worse releases lately and might be on their way out. so it kind of makes sense if they want to shift RH to be their brand for younger audiences and have bratz be the one for older audiences now. although i definitely agree with people saying they shouldve just changed junior high to be for younger kids and left the bigger rainbow high dolls alone
I said this on the last video, and I'll say it again; The Rebrand is absolutely not my style, and THATS OK!!! I think they were made with children in mind, and that is totally fair because they are dolls. In my honest opinion, i think it's actually a good thing they're taking a break from giving us the high-end stuff. I know from personal experience that entering the R/S/JH fashion line is daunting. I remember thinking i had a lot of dolls at maybe 54, and i still had 80 something to collect! I feel like the new dolls are a VERY necessary breather from sort of.. "having" to collect the dolls, if you catch my drift. Its completely up to the collector if they wanna spring for them or not because they probably already have the higher end version of the dolls. Sure it could expand their collection, but its not something many people are going to be inclined to.
So I saw a video about Rainbow High some weeks back and in it the doll RUclipsr brought up how MGA was getting legal problems from celebrities over many of the dolls being similar to them (or close to legal problems via Billie Elish) as well as a past legal battle they got from the Blackeyed Peas over parodying one of their songs for a past commercial. (the unicorn dolls btw)
I brought up in the comments that these legal issues could be a big reason for the shift in no name brand nods to the clothes and no longer making characters be a reference to a celebrity (this latter one I feel also applies to OMG given how latter dolls have been looking more og than a reference) as MGA’s staff is probably getting tired of dealing with that stuff a lot. The RUclipsr replied with them being in full agreement on it and taking this in it’s understandable that MGA would want something that’s less of a hassle legal wise.
I'm not that mad at the reboot (mostly mad about the fact that they excluded poppy She was my fav it should have been Jade or skyler).
Since we lost the reference to real life fashion i hope to see some fantasy themes now that they're in this "Rainbow world".
as an adult i can recognize that this retool/rebrand/whatever is just not for me, hopefully the kids like it (i hated slime as a kid but i know i'm probably not the majority?), but i agree that the real issue is that the quality seems to have dropped along with the target demographic. kids deserve nice quality toys too! it's a shame that a lot of people seem to think that just because something's for kids means that it doesn't need to have as much care put into it.
I think you gave a very real and thoughtful take on their business approach. in regards to the idea of someone new coming in I think that part is correct, but I think its in the management and oversight. Like within these dolls I see glimmers of design and style but I think some sort of oversight came in said "do this do this, can't have that". Won't know for sure until we see the next line to come out of this
If they're leaning into the gimmicky slime stuff, it would be cool to see them fully lean into that direction. Like make your own slime kits full of glitter and what not BUT include accessories (skirts, jackets, etc) that could be filled with slime! Like the accessories could be like clear plastic pockets that the slime could be poured/injected into or something. Dunno how sustainable that is cuz in my experience slime dries out really fast (I haven't played with slime in many years though so they might last longer now, idk)
anyway this is just a random idea, if they are going this rout I'd also love to see some more princessy/fantasy/fairy outfits, I know as a kid (and an adult collector) the easiest way to get me to buy a doll is to put her in a big puffy ballgown!
Slime dries and becomes weird gray dust.
Not very convenient or nice to look at to have it in the doll clothes, imo.
@@EveRosell Yeah I figured as much, never mind then 😅
I have seen doll artists do something similar though, filling a skirt panel with glitter and little charms, so maybe they could do something like that? That could be cute
Babe wake up Darling Dollz uploaded 🤩🤩🤩
I guess my issue is, why not just axe the more expensive and collector's dolls and focus on the regular $25-35 SH and RH lines with fewer launches every year? I LOVE the regular dolls, but I agree, it's too hard to keep up with near monthly releases of 5-6 dolls. I am sad bc I of course love the adult collector focused dolls, but I don't have $100-1,000 to shell out for one doll.
Still think Bratz is still partly the reason for Rainbow High rebrand.
Not for like sabotage reasons, though.
A trying to have your cake and eat it too situation
In theory, they both cover the same niche ("edgy/High fashion") aimed at teen/late adult market
You don't want your products to have to fight for the same space.
If you had to choose one brand to keep that image, Bratz is the safe bet, because it's Bratz, it has a pedigree.
And retool your other cash cow to fit a younger demographic
Now you get to keep both of your successful doll lines
Problem solved, every one's happy (except we're not)
the thing with bratz is though, they have no demand internationally. So many international fans have to get them through online because they are never found in stores. For Canada, some people have found bratz at stores like EB games, but even then they're very limited and scattered, so not every EB games gets them. Where as RH can be found from EB games to walmart to even hardware stores like Canadian Tire.
@@blazinbratzy3592 I have no idea what EB Games is.
What I do know, is when Bratz was still being produced regularly (not the re-release that are collector items) they were in every shop that sold toys.
Internationally as well.
Like I'm from the UK and they where in the supermarkets and the like
@@angrybidoof847 EB games is like a adult collector-ish nerd type of store, they usually have games and related merchandise in canada. The 20th anniversary of bratz unfortunately barely has the demand it used to like in their golden days. Part of the reason might be because MGA clearly doesn't want bratz to be targeted at kids, so no advertising towards kids but want to put them on kids toy sections? Just a messy brand over all.
i could listen to darling dolls talk for hours lol
I’m not buying anything new but Slumber Party Bella in the bear jammies.
GENUINELY i think it would be so so so smart of them to make Storywood, the fantasy doll line we have all been speculating. Make it based on Rainbow High dolls if you want, change em up if you want- make it a Spin Off! I will be happy either way...but that is a smart way to keep the adult audience AND the adult money from adults without children to buy these slime dolls for.
I said it before and I will keep saying it, I am an adult who LOVES Rainbow High, and LOVES slime....and this is NOT it for me. I'm not a child, but I play with my dolls and most adults around me refer to me as child-like, which doesnt make me a child- nor the demographic for these dolls per say, but I do feel I am the target adult they would hope to appeal to, and it didnt work for me personally.
TEAM STORYWOOD.
I am sad RH has changed direction, but im actually ok with it too. I collect all sorts of dolls so this just gives me a chance to focus on other lines. I dont collect bratz so if this is a heavy bratz year, cool, i can sit this one out. I just dont want a doll drought again or shelves of terrible dolls era to begin. Also, i dont think alot of kids play with dolls like they use to because of social media trends. The thirst for dollars will bring these companies back to us "demanding, insufferable and picky adults"😁 😊
I don't have the money or space to be a doll collector rn (college student tingz
It's fair for adults to criticize dolls. Adults designed them for adults to buy them. They need to appeal to adults first before it can reach a child.
My daughter is collecting Rainbow High for the last 2 years..She is 10 yes old and loves the Idea of the new change...She didn't mind about loosing the 2nd outfits as she really didn't change the dolls outfits..She really likes the new dolls.
I don’t see it as a rebrand so much as a return to its Poopsie Rainbow Surprise roots. Those of us that were there when the old magic was written remember what these dolls originally were. Big garish sparkly slime holders with no articulation. If anything the run we’ve had is a weird left field deviation on what these dolls were probably intended to be.
I think they are trying to sell as much, but spend less money to produce the products. So they are aiming at a less demanding audience. They have a cool idea, now they want to maintain it, but doing it poorly, therefore they need to cater to a different audience
The only thing about this rebrand that has me concerned is if they go the Monster High route. They keep the “kid oriented rebrand” on shelves in the toy aisle, and then make dolls with articulation and higher quality clothes (what we used to have in the toy aisle) collector at premium prices, like Mattel is doing with G1 sculpts/bodies on Mattel creations.
in other areas besides dolls, if companies start making bank they start putting in less resources for the item (like a restaurant will stop lets say chopping the onions and start buying them pre chopped for cheaper) so they will penny pinch to make more in the long run. Maybe its happening here too?
Good analyses. I had the same thoughts. I think after the initial succes of RH they just put out too many dolls in short amount of time and I guess that hurt sales since it was not possible to get them all so many collectors waited for dolls to go on sale or just being more selective what to buy. On the rebrand I feel they could have had a parallel line of dolls catered to younger kids like Junior High and just produce maybe less high end fashion dolls to make them more desirable again. I do understand that aplayline of dolls should be for kids or preteens and not adult collectors that is just a bonus. I just wonder if kids will like the new direction of RH. I mean the kids that love RH from the beginning and like the fashionable aspect are nog going to like these new ones. Time will tell ;-)
RH was the first time I thought a brand deserved the term “fashion dolls” and I’m really gonna miss the types of releases that inspired this feeling in me
I’m not sure how I feel yet but I haven’t bought one new RH doll in months so I guess that says something. Very interesting thoughts and video!❤
Any word on the story with Dolls? I’d be excited for those because I actually love fantasy dolls. Storywood sry
I would love to see MGA offer play line and collector line dolls, similarly to how Monster High is attempting to operate within the collector space…a little something for all the fans regardless of age.
Either they going for a different audience
Or someone reeeeeeally messed up
If rainbow high didnt release a whole bunch of dolls that will most likely be sold out easily and not restocked then they couldve done the reboot later. Unfortunately every release i had to only focus on the dolls that i really wanted and leave others behing, especially during the rainbow vision era. I couldn't get my hands on the kpop dolls because 1. I always waited for sales but i never got them anyway because the discounts were only like $3 off. Now i have to pay reseller price but i'll probably wait till they end up at goodwill 😂. Most collectors i know are panic buying for dolls like Brianna delilah sabrina jewel richie and fantastic fashion poppy who randomly disappeared off shelves 😐. Now everyone's selling their delilahs, sabrinas, briannas, and ff poppies for $100+ and delilah's price is so bad i cant.
Also i really like slime sunny and jade and i will be getting them if they ever go on sale for maybe like $13 if possible 😂😂 i remember making slime with poopsie and the slime would go out eventually after 2 weeks, but i do like the accessories and the pet they come with. But for now i will get the ones i need in stores and let the resell market for the sought after ones work on their own. It happens with every popular doll line ex. Monster high, bratz. People always donate their rh dolls from later releases too (like i found a completed ainlsey and s1 jade with really good faces and barley any defects!) I can guarentee you they'll start popping up at thrift stores 2 years later
@@DelilahsDaisies well said. I have been finding RH dolls in thrift stores with missing hands..maybe they decided not to have articulated wrists because of this rebooted ?It’s hard to find with articulated wrists still intact on these dolls in thrift stores. I am fortunate to have nearly 20 RH dolls with articulated wrists I have rescued in last 2 years. They were included with clothes but not fully 100% completed. It wasn’t easy find to have their hands still in there at thrift stores. But finding at flea markets or antique stores tend to be costing more.
I never heard of those dolls before, but it reminds me that last May, The Sims 4 made a poll between two concepts for a new DLC, and one of them was "Rainbow Core" (I have no idea what's trendy anymore)
All those awesome shirts/sweaters you have lol so fun.
Slime pets looking like pal world inspo lol
Funny how Poppy was confirmed to be in the reboot right after this was posted
I understand changing/rebranding/rebooting lines from time to time. And I understand the shifting of resources to the Bratz brand. I don't understand that loss of articulation of Rainbow World and OMG LOL Surprise AND the loss of stands with the latter as well as 2nd outfits in the former. By all means focus on Bratz if that is your plan, but instead of "degrading" existing quality in your other lines, simply produce less lines until Bratz is on solid ground. MGA takes the risk of losing consumers in existing brands to promote a new/old brand.
I think that this might be ok if like... kids of adult collectors wanted to play with their parent's collection. But obv the collector prob doesnt want their $70 dolls messed up as a play design. So this is a way for those kids to play without harming the more expensive ones. Fingers crossed at least
I think that rainbow high was always too cheap for what they offered (mind you, not in Europe, we paid 50 euros for the basic lines) if you compare it to Barbie, who just isn't into details as much. I like the new rainbow high dolls, they are not as sophisticated, but I guess it makes sense from a monetary standpoint for the company. These are very high quality children's dolls. It feels like a new start. Maybe they'll get more intricate in quality and fashion as they find their new identity again. I hope they make some quality special editions to quench our thirst,and I hope that monster high remains as is. It makes sense for the edgier dolls to be marketed towards adults, and them. Being more intricate and concept-ey, and the more playful ones to be for children. Idk. I understand it's different but I don't think it's a bad job on mgas part. We were a bit spoiled with the quality and price, for them to be a worldwide brand and keep on creating more experimental products, someone had to get the sellout part of the stick. I hope they do well, and become more intricate and personanle as they find their new identities with user feedback and market research.
Again, the quality has been INSANE up until now, so seeing it becoming more simplistic is not weird to me, and I still consider it value for money.
This makes me so sad bc Rainbow High is the reasom why i started buying dolls again. I just loved the dedication and the quality that the dolls have. I can't believe they're just going to throw all that away.
Kids dont deserve dolls that are bad in quality. Its the equivalent to cheap dollar store dolls, and I hated those as a kid
I think that the best approach to RH is to focus on providing kids and adults with dress up. Like, the slime gimmick is bad because Mga is not a slime company. Kids can make it at home, go to five below, amazon. For not even a quarter of the cost.
Cute lil gimmicks are fine, especially as an adult who enjoys having to work a little for my toys. MC2 was p cool.
And I agree that the issue is the lack of care in execution. No rhyme or reason. Recycled items. Honestly, I like what mattel did with releasing core dolls with new outfits.
Also as much as "this is for kids" is used, it's also overused. Kids deserve quality just like us. Their parents are the ones who have to spend the money. If I'm getting a toy for my kid, id rather the tiny easy to lose accessories over sticky messy slime. Kids can find entertainment in anything so them not liking the old RH isn't at stake.
Idk how new the nanana dolls are but ive seen them in target, as recently as last week. It looked like they were a bundle of some kind?
they should have shadow high as a collectors line- those dolls were fantastic for the first 2 seasons and you could really tell they were made with a lot of care, and dare i say, love. they wont fit into the kids line anymore
Tbh I've saw this coming since the beginning. The quality made their prices steep and they only got steeper post pandemic, the frencuency of the lines and spin offs came out plus the increase competition in the market. I think the the thing that truly put the nail in the coffin was their failure at making a proper budget line and relying on dolls $24 and up. I think it was kinda evident that MGA was losing money from all the lines outside the rainbow high franchise and the franchise themselves. Bratz seems to be atleast profitable. Im just rambling but I truly think with better planning and organizing rainbow high can be good again.
Rainbow High may not be dead, but it’s dead ~to me~ 😜
I was surprised by the move. Companies change things up all the time. Whether or not things are going well. Someone gets an idea and it is all the new thing to focus on for a month or so. Then sometimes it is just forgotten again. ha. This may be the case. I don't like the no wrist articulation. It is for a younger market. Having gone through the thought process of this new direction, I will now take into account the things I said above. I may be one of the few, but I like the glitter on the face. It is pretty and new to me.
Thanks for your details takes on all of the dolls.
It's interesting what happens to brands that try to cater to the 'older devoted' audience ... I don't collect dolls (I collect vintage stuffed animals of all things), but you see same stuff whether it be a... dying petsite... dying amusement park... whatever. I've watched Neopets over the years try desperately to cater to its old established userbase but, obviously what it needs is NEW PLAYERS, and to be APPROACHABLE to anyone checking the front page. Older players are more discerning, nitpicky! They have some legacy of preconceived notions of 'good' and 'bad'. They can't be objective about anything. The doll community looks just the same. It can be kind of intoxicating to cater to them but, it's probably just bone deep more profitable to just cater to newcomers.
That said I feel like rather than looking at what other toy lines are doing I would love to see a doll line pay attention to... inspirations outside of that but alluring to kids, there are so many things you could add into a line that would totally get attention from new buyers. More of the same as the other shelves won't make you stand out, it will just make you blend in. Bratz and Monster High did amazingly because they were shocking compared to the standards as I see it!
If they're going to jump into the rainbow unicorn pool I wish they'd go whole hog and give everyone some crazy horse head molds for a new doll line (: and HOOVES! PAINTED hooves! and big manes and tails. And magnetic mouths so they can hold an apple or carrots like the Grand Champion toys. That's my take