Target Your COMPETITOR'S AUDIENCE on Facebook With THIS Simple Trick!
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- Опубликовано: 1 июл 2024
- Want to know how to target your competitor's audience on Facebook?
Finding out who your competitors are targeting on Facebook is easier than you think.
In this video, I demonstrate a Facebook targeting research technique that anyone can use...
And will often show you who your competitors are targeting with Facebook ads.
If you see your competitors' ads on Facebook all the time... And know they are getting great results...
Using the same Facebook targeting options as your competitors makes a lot of sense.
Follow this Facebook ads targeting tutorial step-by-step and start advertising to your competitor's audience on Facebook today.
#targetcompetitoraudience #facebooktargeting #facebookads
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FREE WEBINAR: You can watch my free webinar called "3 Killer Facebook Ad Strategies To Double (or More!) Your Revenue" here: event.webinarjam.com/register...
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Join my free FACEBOOK ADS MASTERMIND GROUP here: / 483271052092516
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Interested in our DONE-FOR-YOU FACEBOOK ADVERTISING SERVICES?
If you have a Facebook ads budget of $3k per month or more, we'd love to speak with you and discuss how we can help you achieve fantastic results.
You can book a free 30-minute strategy session with us here: www.leadguru.co.uk/strategy/
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Download my free 5-PART FACEBOOK AD TEMPLATE here: www.leadguru.co.uk/facebook-a...
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For daily quick Facebook ads tips and techniques you can follow me on Instagram here: / benheathmarketing 
Хобби
Thanks for watching guys! Let me know what you think in the comments :)
Hey Ben, could you plz help me to write FB ad copy for clothing...?
That's not a service I specifically provide I'm afraid. You can find out more about our done-for-you services on our website though: leadguru.co.uk
Ben how can i target other brands url audience its a common but i don't know can u guide please
hey ben , thanks a lot man
Because of your channel, my monthly sales are now 5 figures. I study your videos and apply EVERYTHING you suggest. You've never led me wrong. Thank you so much!!
That’s fantastic! Well done :)
This is me reaching out… need a menthor.. I am really struggling with my Facebook ads
As usual, you will learn something watching Ben's videos. No nonsense intro's and annoying music. Straight into the content, speaks quickly, dispenses useful advice and ends with a cheeky but polite CTA near the end which no one can argue with. Love your work! Thanks for these.
Awesome - glad to hear it :)
Wow.. you`re a goat for this. I was struggling trying to figure out what interest to target and you literally gave the sauce away to find what others are targeting. Thank you for that. Hoping many blessings come your way!!!
This is such an incredible tip! Haven't come across and fb coaches as amazing as you.
I'm watching this in April 2023. Thanks a lot for going straight to the point.
WOW! Mind BLOWN! Clicking the 3 dots to see the target! THANK YOU!
Happy to help :)
This is really helpful, it sounds hard but its very simple. Thank you
Thank you so much for this 🙏
Extremely helpful! Thanks so much for sharing this information!
Glad it was helpful!
This is GOLD! thank you 🙏🙏
You're so welcome!
Thank you.nice explanation.
Brilliant insight Ben. Thanks for sharing!
Glad it was helpful!
If someone asks me, "How to learn Facebook Ads?". I definitely, will recommend this channel to start!
Much appreciated :)
Brother that's the pure value I am looking for these value from months now I find you hope I will share with my friends
Fantastic - glad to hear it :)
Great tricks. Very useful! Thanks Ben 👍🏻
Thanks Jez :)
Great Info! Love it. Thanks so much for sharing.
Thanks for watching :)
Very good 👍🏻 never knew that I was scrolling on my feed checking out the sponsored ads, and some of my interest categories 😬 need to clear out now lol
Thanks a lot - yes it can be surprising!
Very good knowledge you shared 🤝
Great tips! Thank you for sharing the secrets.
You are very welcome :)
this is the best tips, thank you so much👍
Glad you think so!
Thank you for putting this together. However, how do I get to ads that would not appear in my feed? Thanks. John
Ben..you talk like pro.! I hope you can help with the following issue..my you tube ads said not eligible(This campaign is pending) so I don t know what to fix
Outstanding. Thanks Ben.
Thank you very much :)
Loved this video Ben! Am interested to know what reporting tools you use for your agency such as supermetrics
Thanks a lot Rahul. We like to keep things simple and use a Google's reporting dashboard :)
@Ben Heath
Interesting, but now we are not able to see the interest of our competitor's ads. is there any tweak on this ?
As a real estate agent, I've been wondering if there's a way to target the audience based on their social status. I know the question sounds dumb but if there really is or if it's possible then it would help a lot in sorting out what type of property and price to offer to them😅😅
Thanks for the video Ben. Question - have you turned off Detailed Targeting Expansion since the IOS updates or kept that turned on?
Thanks Josh. My approach to that hasn't actually changed. You can find more info on that in this video: ruclips.net/video/NwxJ0idfcDU/видео.html
Most helpful! Thank you :)
You are very welcome :)
Thanks Ben! Great video
Glad you liked it!
great content as always!
Thank you very much.
This is very good information. Thank you Ben.
Glad it was helpful :)
That's awesome Ben. New Subscriber here. If I am trying to find clients as a thyroid coach, how can I find my target audience is what I am confused. I don't see any interests in detailed targeting or suggestions.
I don't do comments often... but this video was very helpful! Thank you :)
Glad it was helpful!
Hi, what is you suggestion for targeting details related to Accountant Software (Sales, accountant, shops). thanks
Hi Ben, great stuff here. Question, Is this FB only? You mention IG but when I click the dots it pulls up "about this account" and "about ig ads" thanks
Very good ben heath i am from Pakistan learn alot from you and recommend your channel to many friends.thanks i believe your channel is best for fb ads.
Awesome - thank you for doing that :)
Great insights to able to see the targeting options competitors are using for an ad, would be even more helpful if you could see if the ad is actually successful!
Hi Jen, thanks a lot. You can't guarantee it, but you can work it out to some extent using Facebook's ad library. Here's a video that explains a lot more: ruclips.net/video/_QSYCBtf2c8/видео.html
@@BenHeath Great, thanks!
What does that mean, page name wants to reach PPL like you who have, set their age from 22 to 55 ? Are are running broad reach ads ?
Really simple but important trick.
The best techniques often are really simple :)
HEY TEACHER .... SOLE MY PROBLEM TO DAY ..... THANKS ALOT SHIRING FOR YOUR KNOWLEDGE . NO BODY DIDN'T DELL THIS VALUABLE INFORMATION... AGAIN THANX & IKNOW ENGLISH LITTLE BIT ANY ..... MISTAKE HER SRY FOR THAT ❤❤❤❤
Thanks as always for sharing.
Thanks for watching!
@@BenHeath New to this Wanting to take advantage of look alike option, but getting an error of not enough people
@@BenHeath For those of us that don't have websites, just ads on Facebook. Is there a way to take advantage of and or use conversions?
I didn't know any of this information so thank you so much! . My question is does this considered replacement of "Audience insight" which was discontinued last month? Also I wonder if there is any method where I can access "Page Likes" tab which used to show page likes by categories.
You are very welcome :)
This can help with the loss of Audience Insights but does not replace it. I'm not impressed with Facebook's Insights tool which they have replaced it with. I have a video coming out next about how to find targeting options without Audience Insights. I think you'll find that very helpful.
Hey Ben,
Currently i'm running ads for a water bottle company. The water bottles can keep you liquid cold in 24 hours. I have a hard time making results for them. Do you have any advice?
Thank you. I also just subscribed to your channel.
Nice :)
hello Ben, great content. Cheers from Peru 🇵🇪
Awesome, thank you!
Loved this 💜
Thank you very much :)
Hey Ben great video! I had a question about what software are you using to do record these videos? Is it OBS? Final Cut Pro X? Thank you from NYC!
Thanks :) The computer part is recorded with Monosnap and then I have a camera set up for the part that records me and my editor puts it together.
@@BenHeath I appreciate you Ben 🤝 thank you again
I find all of your videos/tips to be helpful Ben! Thank you for taking the time to help others succeed. Appreciate it!
Glad to hear it :)
Awesome video ben! how are you getting those ads on your page that you are explaining to us?
Thanks a lot - that's just scrolling through Facebook :)
So helpful!!!
Glad you think so :)
What if I wanna see the audience of a video that did not come up on my feed. Because I paste the link of a video I wanna check the audience and the option ''Why am I seeing this ad'' is not coming up on my screen. Is there an another way to check the audience ? Thank you !
Is there a way to advertise to users that click on a competitor's website? Via Google ads?
Interesting, thanks
Thanks for watching!
Hi There... Im Era. 🙋♀😀 If you don't mind, I want to ask you a question. usually I have ads ok. but since week two, the ads have been very slow. In fact, I have a high daily budget. any advice from you? I would really appreciate if you could give me an opinion.
Hi Ben, I like the way you speak (I'm a straight man, though) I like your teaching method and your lessons, thanks
Haha - thanks a lot
I am seeing "you interacted with ads about baby supplies" and "you interacted with pages and posts about food services" and "you interacted with products related to clothing" - how do i setup these audiences? Thanks
Dude... a hero 🤩
Happy to help :)
Great idea 🤗♥️
Glad you think so.
Whenever my competitors ad comes across my feed, I read the comments and reply directly to the people who expressed interest in their advert.
Thank you ❤
You are very welcome :)
Are you able to do this from fb ad library? or is there a way to get the ad from ad library to your feed?
You aren't I'm afraid. The ad library is very useful for seeing the ads but not for working out targeting.
Hey Ben, any advice on how to target audiences when it comes to Housing and other types of business which require category declaration, as FB dramatically limits detailed targeting for those? Thanks for the amazing content you provide btw 😊👌
Most of the time you just have to go with broad targeting - I'm planning to release a video on this at some point soon though.
imo just target broad or you can target specific audience then also run a broad ad set then see if which one is effective
Great video as usual, Ben! Is there a way to do this from Ad Library?
Thanks :)
There's not I'm afraid.
I have a question I have a campaign and it is for call only I saw my ad on Facebook I click at the button call and I spoke to someone at result on Facebook didn’t account it as 1 lead or conversion whyyyy???
cool. thanks
You bet!
I cannot see the interest when I click the three dots.. Has Meta changed this or is there anotehr way?
Very interesting. Thanks for sharing. But here in India, facebook doesn't provide all that information when I click "Why am i Seeing this ad'' :D
Nice!
Thanks for watching Eduardo.
Ben I have a question I shouldn’t put more interest at one ad set right?
Yes that's right :)
Very interesting
Glad you think so :)
I can't find any of my competitors ads though. I can only find their ad in the ad library and this option isn't available. I must not be in their market, but I want to see their ads show up
Hers an interesting question for you. Say your competitor sells multiple products for beauty and runs an add for shampoo but runs an add for a blow dryer in a different add. Is there a way to copy the same audience criteria in one of the ads instead of their whole audience?
Whatever you see is their targeting for that specific ad - it could be different for other campaigns, ads, etc. You aren't being shown their whole targeting set up.
thank you! its not possible to register to your webinar
Masterstroke!
Thanks :)
What does "Your ads may be based on other advertiser choices, your profile and activities - such as websites that you visit and ads that you interact with - as well as other information not listed here" mean? Could it be retargeting? And what information could not be listed?
Yes that will be retargeting :)
Hey Ben, great vid always! Quick Q - I'm selling high-priced items on my site and only sell a handful a week. I'm using CBO, so when you say 'pause the worst performers', does this mean pausing the ones that FB gave the least budget to (as opposed to any other metric)? Sometimes I'll have a sale or two from one ad/ad set even though FB gives another ad/ad set with no sales much more budget...
Thanks a lot :)
Great question. I classify the worst performers by using cost per conversion only. If Facebook hasn't given something much budget I will give it more time. At some point it will get enough budget for you to be able to make the call on whether it produces a quality cost per conversion.
@@BenHeath Hey ben, follow up question: wouldn't it be smarter to have ABO for prospecting campaigns to give all ad sets an equal chance to perform and then cut and scale as we see fit? But definitely CBO for retargeting, omnipresence etc
It depends if you are willing to sacrifice short term performance to have greater certainty over the best performing options. With CBO you usually still get the answers as to which options perform best - but you don't spend as much on the underperforming options.
Thanks Ben, now just to complicate matters further, I'm getting under 10x conversions per week, so am using the 'add to cart' conversion objective...should I base the cost per conversion off this or the cost per purchase? I'm getting plenty of added to carts, which is at least a decent sample size/has more statistical significance
Sure - I'd base your cost per conversion on cost per purchase as that is most relevant to your business and the profitability of your campaigns
Is it advisable to use Lookalike targeting and Demographic Targeting as different adsets but in same campaign?
Yep - we do that all the time :)
I really enjoy your videos. I offer a real estate service as an investor who does fix n flips and buys rentals. Is there a way to hyper target my audience and work around the special housing category?
Thanks Jeremy. There isn't I'm afraid.
In fact I've got a video on special ad categories and being careful coming out next week.
Amazing! Thank you! Any way to find the same info through FB Ad Library when we don't receive a competitor's ad in our feed?
Thanks Lisa. There isn't I'm afraid. We usually use this method in conjunction with Ads Library for competitor research.
@@BenHeath Thanks Ben!
Did you find a way to do this? I can't find my competitors ads anywhere
Did you try software that targets FB groups and pages Leadenforce? What do you think of them?
Thanks for the video! I am not living in any of Big 4 countries and I when I click on Why am I seeing this ad it only shows my age, gender and English as some reasons. SO I cannot see any interest :( maybe because they are already doing broad targeting? Any advice on this?
Yes in those scenarios - they are doing broad targeting - if they are targeting a specific interest then you should see it.
Do I have to like the pages or just go to the pages and spend time looking at pictures and videos?
Either way should work :)
💥 I was about to message you on one of your videos asking this question. Is there some way or app to do this. Nice tips Ben. 👊🏼
Not that I know of I'm afraid.
Hi Ben, Thanks for the video! Do you know a way to differentiate between the level of interest that a person has? For example person A might follow few dog pages and dog product brands but person B was just browsing a dog website 10mins ago looking to buy dog products. They both have 'Dog product interests' but how can you really target person B who is a much better prospect? Thank you
Good question. You can't work that out as an advertiser but Facebook is very much aware of that. As a result they will deliver ads to the person that is in the market first. If you pick a random niche and browse a few websites then head back to Facebook or Instagram you'll see that happen really quickly.
@@BenHeath Thanks mate, appreciate the reply!
You are very welcome - thanks for watching and getting involved.
@@BenHeath Facebook can not really track what website you are browsing, unless that website has Facebook pixel installed.
Hi ben thankyou for the video 🙂 never knew i can stalk my competitor through such a simple process but i have a question my competitor is trying to reach out people aged from 25 and older does this mean they are only targeting with age without including any interest or behaviour ? because in most of the cases from my few competitor i can only see that they are trying to reach out only through age 🤔 please let me know this might be a big help thanks once again
You are very welcome.
Yes that's right - if you can't see any detailed targeting or info about lookalike or custom audiences then they are most likely using open targeting with age parameters set.
Hope that helps :)
@@BenHeath thankyou ben 🙂 waiting for your next video 🌻
Success of your Advertisement is totally based on network the ad generate. It is not totally based on audience alone!
If your audience can bring in a better network and a meaningful engagement your ad will perform well!
Your statement is way too simplistic. Success of any Facebook ad is never based on one thing.
@@BenHeath my answer is in simple English Language as that it's depend on network it generates from various factors.
If you don't understand how the cookies work in Facebook server, and how Facebook respond to it, you can't run the ad and generate your network.
More over the unrealistic cookies indication is the reality that Facebook discontinued Facebook Audience Insight.
We do ads as well for customers all over the world... Impulse customer category target always works fine with us that bring more opportunities than a specific segmentation.
The Ads library is also a great option
Yes Facebook's ads library will show you people's ads but not their targeting options. Using both techniques is part of our research process
I've removed some of my interrests to focus on my niche, it's that ok?
Yeah sure :)
Lovely insight, thanks Ben. Question - do you have to wait for the ad to appear in your timeline to view the 'Why am I...' section? Or can you find it within FB somehow? Keep up the good work!
Thanks a lot John. For this method, you do indeed I'm afraid. There isn't another way to find that info.
you can get your competitors ad in your news feed just after doing similar products on facebook for 1 or 2 days and start doing ATC and will definitely gonna get these ads in your feed, PLAY WITH SYSTEM !
Thanks Ben, great value! How can i make this work if i'm not a target for my competitors? Different interests & country.
Idk if you believe in God but he lead me to this video & I got my first sale a couple days later. Thank you for this valuable information 🙏🏽
Happy to help Jamar :)
Hi Ben,
How to choose people who interacted with my pervious fb page , and who watched my videos
Thanks
Hi Ahmed, you will need to add that page to your BM and then create a custom audience from those people in your ad account
nice
Thanks
can you help me,when I creat 95% lookalike audience from video facebook say the source is not enough what can I do?
You'll have to wait until you have more video viewers I'm afraid. You need 100+ that have watched 95% or more in that case. You could also try dropping the percentage of video watched.
hello ben i am running my academic writing agency can you suggest me some interests for targeting of this niche as I have created my FB from scratch
This video should help you find them: ruclips.net/video/aoUZY9KWBos/видео.html
Love ❤️
To you too :)
@@BenHeath love you infinite times
Funny thing, I can't see this nearly as detailed in Europe (or Denmark). I see age and and primary location Denmark and otherwise FB just tells me: "Your personalised ads may be based on other advertiser choices, your profile and activities - such as websites that you visit and ads that you interact with - as well as other information not listed here." then it just shows me generally about targeting on Facebook
It works in Denmark also. I think it maybe could be due to the advertisers going broad without any specific interests.
how come the "goal" is totally different when you're creating ad using mobile phone?
I don't do anything Facebook Ads Manager related on a mobile. I'd recommend using your computer.
Where can u find your interests categories on FB?
This video will help you with that: ruclips.net/video/aoUZY9KWBos/видео.html