how long does learning phase take? And please dont respond with it can be different. What is the average time , the min and the max in your experience because right now I have no idea am I burning my budget or should I wait more and keep running ads
Hi Ben. Any time I create a new ad, or edit an existing ad, the delivery status just goes from In Review to Active. I have never seen the delivery status say "Learning".
I paused my ad campaign for a week and yesterday I turned it back on. The only change I made was with the call to action button changing from “shop now” to “order now”. I now see that I’ve lost all of my social proof I’ve accumulated on the ad. Is this due to pausing or the CTA change?
hi broo .... nice videos thsk for sharing ..... I have few questions, what countries will you recommend me to target, for my first fb ad campaing for spotify, nd get out from the Learning phase, I'm promotin a reggaeton song, nd alse, how much money should I spent per day, nd how many ad sets will you recomende me to make ?
Hi Ben. I've been running a campaign for about a month now, is it normal to have some days where purchase is low or none at all? And will it just go back to having purchases again?
Yes they can and that's one of the downsides of using automated rules. Depending on your business, the pros can more than make up for that. It really depends what you are looking to achieve.
I apologize if you’ve answered this but I couldn’t find the answer in the video or the comments. How much money do I have to spend per day on an adset in order to shorten the learning phase to 2 days? Your reply would be really helpful.
what about when people say you should discard an adset immediately if it spends x amount of dollars with no conversions? what if its just part of the learning phase???
Ben, do you still recommend making one big campaign with retargeting in it and let Facebook determine the daily retargeting budget or should I make a separate retargeting campaign? Cheers!
thanks for the great video ben! do you usually see the CPA drop by about 50% like it did it this campaign when the campaign completes the learning phase?
You are very welcome :) I wouldn't say that is usual. We often don't see that sort of improvement but it's not unusual either. I would say that sort of drop happens 30% of the time. Campaigns do very often improve though, even if it's not by that amount.
Thanks Ben for great videos. I decided "not to be afraid" and made changes during learning phase but am not sure that I did the right thing in my case: I had one campaign, 1 ad set, 1 ad which included a wide range of ages, and during learning phase I got a good cost per lead. After 7 days (still in learning phase, and since cpm gets higher every day),I have duplicated the ad set into 4 more, divided by ages and placements that brought good cost leads. Since the budget was defined in campaign level, I multiplied it in 5 (origin budget multiple 5). Naturally the origin ad set has an audience size of 1 million, and each other ad set has about 250k-350k in audience size. There is probably an overlap between each and the origin ad set. Fb says that I may get zero leads or high cost per lead, and that the one with the most audience size will be running more than others. One day after, I got a very expensive lead and only from the origin set, and it does seem that the others are not given a chance yet. What is the right thing to do now? Is it ok and let it work for another days? And what have I done wrong in the first place? Was I supposed to divide to ages in the first place? Shall I close not good placements (after more 7 days) in the origin ad set or not to touch it? Shall I start over in a new campaign only with the sub divided ad sets? And when you offered to sub divide to ad sets after seeing results, what do you do with the budget in such case? Is it in the ad set level or do you let fb test it? I may have ruined what have achieved so far, as it seems it just spends most of the origin daily budget on one lead in the origin ad set🙂 10x
Hey Ben! Amazing content by the way, really easy to follow. One question, I launched 5 ad sets, each with one ad. It's at $20 a day. I converted at $6 but it's not converting anymore. I'm at $30 dollars and it's still learning but no more leads. What do i do?
This was a great video - thank you Ben! I just launched my ads and managed to get conversion purchase in but it's in a learning phase so this video was great timing - thank you!
Is having a much lower reach for the same amount of budget normal at the start of a campaign? For my current budget, it should have reached around 1,000 people per day but currently its just reaching around 100 people per day with the same budget
Hey Ben, I follow you for FB ad learnings and let me tell you you are the best available resource. My question to you is what if Few of my ad sets in a campg. goes into learning limited phase, do we need to do some changes? if yes then will it not be affecting the other ad sets or learnings of the campg.? What is the way out? PLEASE REPLY .... Cheers "Your Fan"
Hi Ben, is learning phase/learning limited new since ios 14 or was it always the case? All summer my conversion ads were getting results within hours and at a low cost per conversion rate (€1.50). My recent ads are getting next to zero conversions for the first 2 days and crazy high cost per conversion! (€15-30!) This is for exact same ad sets and new ones. Was is it much easier earlier this year for everyone?! Many thanks 😊
Hi Sinea, it was there beforehand. Over the first few days you are probably seeing the reporting delay impact your short term data. I'd try assessing results over a longer time period.
Thanks Ben, I have 2 asks : 1- If the daily limit is $25 "new ad account" in your estimation, Facebook will raise it after how long 21 days 1 month.. ? 2- if my target audiences users 95% ios users do you prefer ABO CBO?
1) That depends on a lot of factors including where you are in the world. For example, we'll get a limit like that lifted in just hours. 2) I prefer to use CBO - you should still receive the highest priority conversion event for those users and Facebook can use that data to optimise accordingly.
Hi Ben, always following your content! Quick question, if i scale the budget during learning limited, but performance goes down the the next day, do I descale it back on the same day (the next day) or does i have to give it 48 hours to optimize as well before deciding to descale/switch it off?
Glad to hear it :) Firstly, I wouldn't scale during the learning phase. I would wait until you are out of it or at least into learning limited. Then after you scale it's very important you don't assess results after just one day. You need to give your campaign time to adjust to the new budget level. If after you have given it around 7 days, your results aren't great at the new budget then yes I would reduce your budget. Hope that helps :)
How many ads managers can we have? Let's say we want to run facebook ads for our agents and we want to use their ads manager and their payment info. We just make the ads and optimize them
Hi Ben, should I use detailed targeting for conversion campaigns when doing specific audience targeting. Will this give fb a better opportunity to “ learn “
It depends on a few things. I'd check out this video on detailed targeting expansion which will help you work it out: ruclips.net/video/NwxJ0idfcDU/видео.html
great as always. have a question about budgets: should I stay with the US currency? eg: let's say I'm starting out, and I want to find out my cost per conversion. And let's say the normal CPC would be $10-$15. To test my first ever campaign - do I convert my local currency to $15 USD per ad to test? Or is it okay to use 15 dollars of my own currency to test it out, given that I'm advertising to people using my own currency?
Great vid Ben - as usual. Q: I haven't see any 'Learning' phase label on the limited amount - 50?? ads I've run. Does FB always show you it's in learning?
I feel like I know you personally from how often I watch your videos, Ben. I run a seasonal attraction which we see most of our sales coming from the weekend and almost nothing towards the beginning of the week. Am I shooting myself in the foot by cutting my adspend down every Monday and then increasing it on Thursday? Is there a better approach to this?
Haha - I get that quite a bit. That's not an ideal set up from a Facebook optimization stand point but your customer activity has to take precedence. We do this for a number of clients and if the difference between the days of the week is significant it's worth doing.
Hi Ben, I love your content, it's so easy to follow and get to grips with. Please can you explain what dynamic and static customer lists are and how to populate them on a real-time basis or automated etc if there is such a thing! I've just come across the idea and I don't get it.
@@BenHeath Great fantastic, I'm a self taught learner and learn everything by research, trial & error (and losing a lot of money)...I normally don't follow ANYONE - but your content is just too good to miss! A big well done & keep it up WE NEED YOU!
When you have a larger budget (say €15k), when optimised for conversions, how much do you spend each day to get over the learning phase? (so that you can adjust your campaign within 7 days)
Hi Ben, a great video for people like me, much appreciated I have 2 questions though; 1- can we track who is visiting our business page, if yes how can we do that? 2- what does it exactly mean and how it works when you see on the top of a post description 'Joe Smith is with Jane Smith', what does this exactly mean? are these 2 in presence of each other, or how does it work, and what good is it for? can you please explain, thanks
Hey Ben. New subscriber here! Great video. Real quick, do you see any benefits with implementing ABO rather than CBO during the beginning testing phase of ads? I’ve heard from a lot of advertisers that this may be the way to go if you want to accurately analyze the data to find your winning ads. Any advice helps!
Thanks Marshall :) I understand the logic there but unless you are using a more advanced sales funnel structure like Omnipresence Content, I prefer to use CBO. I'm willing to sacrifice a bit of accuracy with my testing in order to get better results during the testing process. Bearing in mind that CBO is nearly always going to show you which elements perform best anyway.
Thank you Ben for your amazing content. I just want to ask you because I’m facing the learning limited issue lets say. Some ad sets are under learning limited but still generates me few leads here and there. Ive been running the campaign for 9 days now with no adjustments. Even though it gets few leads in but I believe that the ad set is capable of generating more that it is doing now How long do you think I should keep it until I know for sure that this needs to be fix in order to perform better. Thanks again :)
You are very welcome. If your campaigns are delivering results I wouldn't worry too much about them being in learning limited. You can find more info about that here: ruclips.net/video/sxdh8vyBaRY/видео.html
Hey Ben ... im remarketing my audiences and I have set up 3 ad sets for 1,7 and 30day visitors testing the same 5 ads in each.... But Facebook is stating about the IOS 14.5 update that One or more audiences have decreased in size and to review. Im just wondering if you had any ideas - the iOS update is so confusing.
Thanks for watching guys! Let me know what you think in the comments :)
how long does learning phase take? And please dont respond with it can be different. What is the average time , the min and the max in your experience because right now I have no idea am I burning my budget or should I wait more and keep running ads
Hi Ben. Any time I create a new ad, or edit an existing ad, the delivery status just goes from In Review to Active. I have never seen the delivery status say "Learning".
same problem, do u find some solution ?
I paused my ad campaign for a week and yesterday I turned it back on. The only change I made was with the call to action button changing from “shop now” to “order now”. I now see that I’ve lost all of my social proof I’ve accumulated on the ad. Is this due to pausing or the CTA change?
Good question - that’s due to the CTA change. Any change to an ad will remove social proof as it counts as a new ad
You're my inspiration Ben.
Everything I know about Fb Ads, you were the foundation on which I built the concepts.
Thank you for being here!
Thank you very much Vivek, that is great to hear.
Me too
@@BenHeath please I want to know can I add important metrics during leaning phase?
hi broo .... nice videos thsk for sharing ..... I have few questions, what countries will you recommend me to target, for my first fb ad campaing for spotify, nd get out from the Learning phase, I'm promotin a reggaeton song, nd alse, how much money should I spent per day, nd how many ad sets will you recomende me to make ?
I would of liked to watch this video, but had to listen to a doodly video advert for 6 minutes and there was just a black screen!!! Grrrr...
Hi Ben. I've been running a campaign for about a month now, is it normal to have some days where purchase is low or none at all? And will it just go back to having purchases again?
Yeah that's perfectly normal :)
I'd check out this video for more info on that: ruclips.net/video/zrsQONBtKms/видео.html
Hi Ben, we have to pause our campaigns for just over a week around Xmas. Do you think this would have much impact on when we go back live in Jan?
No that shouldn't be a big deal - a lot of advertisers will do that :)
When starting a new e-commerce clothing brand on Shopify with no data or purchase history. Start with conversions ads or brand awareness / traffic?
Good question - I'd start with conversion campaigns :)
if I pause my adset and then start them again will i stop the learning phase?
Automated Rules can affect the learning phase?
Yes they can and that's one of the downsides of using automated rules. Depending on your business, the pros can more than make up for that. It really depends what you are looking to achieve.
I apologize if you’ve answered this but I couldn’t find the answer in the video or the comments. How much money do I have to spend per day on an adset in order to shorten the learning phase to 2 days? Your reply would be really helpful.
what about when people say you should discard an adset immediately if it spends x amount of dollars with no conversions? what if its just part of the learning phase???
Ben, do you still recommend making one big campaign with retargeting in it and let Facebook determine the daily retargeting budget or should I make a separate retargeting campaign? Cheers!
Yes, if you are optimising for conversions I prefer the one CBO campaign. Dynamic budget allocation through CBO is a big deal :)
thanks for the great video ben! do you usually see the CPA drop by about 50% like it did it this campaign when the campaign completes the learning phase?
You are very welcome :)
I wouldn't say that is usual. We often don't see that sort of improvement but it's not unusual either. I would say that sort of drop happens 30% of the time. Campaigns do very often improve though, even if it's not by that amount.
Thanks, very much needed on my learning journey of incorporating this in my small business.
wish i seen this before.... i changed my ads like twice a day :(
We've all been there!
Thanks Ben for great videos. I decided "not to be afraid" and made changes during learning phase but am not sure that I did the right thing in my case:
I had one campaign, 1 ad set, 1 ad which included a wide range of ages, and during learning phase I got a good cost per lead.
After 7 days (still in learning phase, and since cpm gets higher every day),I have duplicated the ad set into 4 more, divided by ages and placements that brought good cost leads.
Since the budget was defined in campaign level, I multiplied it in 5 (origin budget multiple 5). Naturally the origin ad set has an audience size of 1 million, and each other ad set has about 250k-350k in audience size. There is probably an overlap between each and the origin ad set.
Fb says that I may get zero leads or high cost per lead, and that the one with the most audience size will be running more than others. One day after, I got a very expensive lead and only from the origin set, and it does seem that the others are not given a chance yet.
What is the right thing to do now?
Is it ok and let it work for another days?
And what have I done wrong in the first place?
Was I supposed to divide to ages in the first place?
Shall I close not good placements (after more 7 days) in the origin ad set or not to touch it?
Shall I start over in a new campaign only with the sub divided ad sets?
And when you offered to sub divide to ad sets after seeing results, what do you do with the budget in such case? Is it in the ad set level or do you let fb test it?
I may have ruined what have achieved so far, as it seems it just spends most of the origin daily budget on one lead in the origin ad set🙂
10x
Ben i wana learn by you 101 how can i apply for facebook a d course
Here's my comprehensive Facebook Ads Insiders course: www.leadguru.co.uk/facebook-ads-insiders/
Hey Ben! Amazing content by the way, really easy to follow.
One question, I launched 5 ad sets, each with one ad. It's at $20 a day. I converted at $6 but it's not converting anymore. I'm at $30 dollars and it's still learning but no more leads. What do i do?
Thanks a lot :)
The simple answer is to improve the quality of the campaign. Better ads, better offers, etc.
This was a great video - thank you Ben! I just launched my ads and managed to get conversion purchase in but it's in a learning phase so this video was great timing - thank you!
Glad it was helpful!
Bang on - many of my campaigns have performed very well whilst in learning limited. 👍
Glad to hear it :)
I’am wondering about the learning phase difference about blog post and conversions.
There certainly is a difference if you optimize for different things.
Great 'level headed' video on 'Learning Limited' and how performance can fluctuate quite wildly sometimes! Thanks Ben.
Glad it was helpful!
Is having a much lower reach for the same amount of budget normal at the start of a campaign? For my current budget, it should have reached around 1,000 people per day but currently its just reaching around 100 people per day with the same budget
I just got to this one in the more recent video :)
Hey Ben, I follow you for FB ad learnings and let me tell you you are the best available resource. My question to you is what if Few of my ad sets in a campg. goes into learning limited phase, do we need to do some changes? if yes then will it not be affecting the other ad sets or learnings of the campg.? What is the way out? PLEASE REPLY ....
Cheers "Your Fan"
Thank you very much. You should find this video helpful: ruclips.net/video/mhjXEQZAbIo/видео.html
Hi Ben, is learning phase/learning limited new since ios 14 or was it always the case? All summer my conversion ads were getting results within hours and at a low cost per conversion rate (€1.50). My recent ads are getting next to zero conversions for the first 2 days and crazy high cost per conversion! (€15-30!) This is for exact same ad sets and new ones. Was is it much easier earlier this year for everyone?! Many thanks 😊
Hi Sinea, it was there beforehand.
Over the first few days you are probably seeing the reporting delay impact your short term data. I'd try assessing results over a longer time period.
Thanks Ben, I have 2 asks :
1- If the daily limit is $25 "new ad account" in your estimation, Facebook will raise it after how long 21 days 1 month.. ?
2- if my target audiences users 95% ios users do you prefer ABO CBO?
1) That depends on a lot of factors including where you are in the world. For example, we'll get a limit like that lifted in just hours.
2) I prefer to use CBO - you should still receive the highest priority conversion event for those users and Facebook can use that data to optimise accordingly.
Hi Ben, always following your content! Quick question, if i scale the budget during learning limited, but performance goes down the the next day, do I descale it back on the same day (the next day) or does i have to give it 48 hours to optimize as well before deciding to descale/switch it off?
Glad to hear it :)
Firstly, I wouldn't scale during the learning phase. I would wait until you are out of it or at least into learning limited. Then after you scale it's very important you don't assess results after just one day. You need to give your campaign time to adjust to the new budget level.
If after you have given it around 7 days, your results aren't great at the new budget then yes I would reduce your budget.
Hope that helps :)
@@BenHeath absolutely fantastic! I appreciate you for existing!!
How many ads managers can we have? Let's say we want to run facebook ads for our agents and we want to use their ads manager and their payment info. We just make the ads and optimize them
I think you mean how many ad accounts you have? That really depends on where you are, how long you've been advertising for, etc.
Hi Ben, should I use detailed targeting for conversion campaigns when doing specific audience targeting. Will this give fb a better opportunity to “ learn “
It depends on a few things. I'd check out this video on detailed targeting expansion which will help you work it out: ruclips.net/video/NwxJ0idfcDU/видео.html
great as always.
have a question about budgets: should I stay with the US currency?
eg: let's say I'm starting out, and I want to find out my cost per conversion. And let's say the normal CPC would be $10-$15.
To test my first ever campaign - do I convert my local currency to $15 USD per ad to test? Or is it okay to use 15 dollars of my own currency to test it out, given that I'm advertising to people using my own currency?
added: my local currency is less in value than the US currency.
Thanks Hans.
Yes that's a fine place to start with :)
Great vid Ben - as usual. Q: I haven't see any 'Learning' phase label on the limited amount - 50?? ads I've run. Does FB always show you it's in learning?
Thanks Mark.
Facebook is quite inconsistent with the learning label but your ad sets will certainly be going through the learning phase.
Hi Ben,
Thank you for this great video
I would ask you something ;
Can I optimize for purchase event
even I have no sales before
Yes you can :)
Great insight, thank you for sharing. So it is okay to make edits to send the ad set back into learning phase?
Yes - provided you don't do it too often.
Does pausing an unproductive ad bring you back to the learning phase?
Not usually but it can do. Hope that helps :)
You answered some questions for me....job well done...thank you.
Glad to hear it!
where i can find the overwiev?
will learning phase restart if I pause one of my ads in the ad set?
Most likely not
I always look forward to watching your videos! Thank you
Glad you like them!
I feel like I know you personally from how often I watch your videos, Ben. I run a seasonal attraction which we see most of our sales coming from the weekend and almost nothing towards the beginning of the week. Am I shooting myself in the foot by cutting my adspend down every Monday and then increasing it on Thursday? Is there a better approach to this?
Haha - I get that quite a bit.
That's not an ideal set up from a Facebook optimization stand point but your customer activity has to take precedence. We do this for a number of clients and if the difference between the days of the week is significant it's worth doing.
You da man
Great video Ben. Hello from NZ
Thanks Stuart :)
I see new material from Ben I click like 👍
Awesome - glad to hear it :)
An amazing video as usual ♥️ great tips
Thanks so much!
Hi Ben,
I love your content, it's so easy to follow and get to grips with. Please can you explain what dynamic and static customer lists are and how to populate them on a real-time basis or automated etc if there is such a thing! I've just come across the idea and I don't get it.
Thanks a lot Neelam. I'm going to have a video on this soon as it's a good topic to discuss.
@@BenHeath Great fantastic, I'm a self taught learner and learn everything by research, trial & error (and losing a lot of money)...I normally don't follow ANYONE - but your content is just too good to miss! A big well done & keep it up WE NEED YOU!
@@neelamaqil1954 Ben is indeed the BEST person in Facebook domain. He's a genius
thanks, me gusta
De nada :)
Thank you Ben!
My pleasure!
When you have a larger budget (say €15k), when optimised for conversions, how much do you spend each day to get over the learning phase? (so that you can adjust your campaign within 7 days)
Hi Steven, I prefer to evenly distribute monthly budgets. In your case, I'd be spending 500 per day :)
Hi Ben, a great video for people like me, much appreciated
I have 2 questions though;
1- can we track who is visiting our business page, if yes how can we do that?
2- what does it exactly mean and how it works when you see on the top of a post description
'Joe Smith is with Jane Smith', what does this exactly mean? are these 2 in presence of each other, or how does it work, and what good is it for? can you please explain, thanks
Hi Valentino, I just got to this one in the other video you asked it in :)
Hey Ben. New subscriber here! Great video. Real quick, do you see any benefits with implementing ABO rather than CBO during the beginning testing phase of ads? I’ve heard from a lot of advertisers that this may be the way to go if you want to accurately analyze the data to find your winning ads. Any advice helps!
Thanks Marshall :)
I understand the logic there but unless you are using a more advanced sales funnel structure like Omnipresence Content, I prefer to use CBO. I'm willing to sacrifice a bit of accuracy with my testing in order to get better results during the testing process. Bearing in mind that CBO is nearly always going to show you which elements perform best anyway.
Thank you Ben for your amazing content. I just want to ask you because I’m facing the learning limited issue lets say. Some ad sets are under learning limited but still generates me few leads here and there. Ive been running the campaign for 9 days now with no adjustments. Even though it gets few leads in but I believe that the ad set is capable of generating more that it is doing now
How long do you think I should keep it until I know for sure that this needs to be fix in order to perform better.
Thanks again :)
You are very welcome. If your campaigns are delivering results I wouldn't worry too much about them being in learning limited. You can find more info about that here: ruclips.net/video/sxdh8vyBaRY/видео.html
Hey Ben ...
im remarketing my audiences and I have set up 3 ad sets for 1,7 and 30day visitors testing the same 5 ads in each.... But Facebook is stating about the IOS 14.5 update that One or more audiences have decreased in size and to review. Im just wondering if you had any ideas - the iOS update is so confusing.
Thanks in advance and your videos are amazing!
Thanks Jenny. Yes, I'd recommend checking out this video: ruclips.net/video/gFDADmQnclE/видео.html