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The Dos & Don'ts Of Duplicating Facebook Ad Campaigns
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- Опубликовано: 17 авг 2020
- Have you tried duplicating Facebook ad campaigns to try and improve performance or scale?
It's something that a lot of Facebook advertisers do.
Duplicating Facebook ad campaigns and ad sets is a technique that can work...
But there are times when you want to do it and when you DON'T want to do it.
In this video I show you when you should duplicate Facebook ad campaigns and when you shouldn't...
And I show you how to do it properly.
#facebookads #facebookadcampaignduplication #socialmediamarketing
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Finally this is what I'm asking about.. on your ad fatigue video... And I did what I instinctively what you actually told us here...
I duplicated my winning campaign with a different creative and actually with a different product similar to the winning product
Sort of cross selling to them
Thank God for this channel and Ben. He is helping us so much. Facebook told me to duplicate but luckily i searched Bens videos and he recommended changing the Ad creative (one of the solutions), and when my Ad got approved, sales started coming in again :)
I duplicate it 3 times and keep the one on the optimizes the best
Thanks for watching guys! Let me know what you think in the comments :)
If u don’t remind I want konw which program u use for record screen 😁
Monosnap :)
Hi Ben,
can we change the ad objective for existing ad campaigns?
Ex: My current campaign has an Engagement Objective but now I want to change it to Lead Generation objective.
Been binge watching your channel on my free hours for like 6 days now
Glad to hear it :)
@@BenHeath I would like to ask you a question.
I have made a draft duplicate of a campaign. I want to delete the draft duplicate but I don't want to delete the original campaign. How do I do that?
This is the best channel Ben! Learning it all from you & you'll have my business once we're there!
Great to hear!
so if you duplicate it? how do we fix it? should we turn off the new one and keep the old one running?
Bloody dreaming of you Ben.. Lol watched lots of your videos just wanted to say thanks for producing them really helping me out. Love your style of teaching. X
Haha - awesome :)
Great Value Ben! I've tried duping the wining campaign but sometimes it just destroys the momentum of it. sometimes when I also add more budget on the wining campaign, it seems to me it goes into a new learning stage wherein it doesn't really give me good results. I've been stuck at a low budget campaign and cant scale. best budget for me is at 10$ per campaign and anything beyond that just makes my cost per purchase higher. I might be doing something wrong. hoping you could help out man. thanks a lot!
Thanks Nikki. It sounds to me like you need to work on improving other areas of your campaign like the targeting, ad creative, offer, etc.
Hi ben your thoughts on this one , i launch an ad edit it to ,the get the post i.d the put it on exixting campaign ,then duplicate the campaign , 5x ,my question if i change the creatives of per adset ,would it be a different post i.d already ?
does that still make sense with your newest contents?
one question, when you run a carrousel or swipe ad for page likes and followers, what's a good thing to do to make sure people watch the video to the end? should you put in the most number of photos? is there an optimal amount of time per photo? does a video that has a greater proportion being watched through to the end get more likes and followers?
Hey Ben! Great content. Just wondering, you always say that we should test the SAME ads alongside all of our adsets so we can isolate variables. It makes total sense.
But being different adsets, ads will have different performance even though they are the same across all adsets. So, it may happen that one ad performed best in one adset and worst in another. What should we do then? We can't mantain the "all same ads across adsets" structure, right?
Hope it makes sense! Thanks!
why does my duplicated ad now show in every ad set I have? It should only be in one ad set. All I pressed was duplicate.
Love your teaching style - succinct, comprehensive and detailed. Tks for another useful tutorial, Ben😉
Glad you enjoyed it!
Would you change the conversion objective of the Ad Set from ATC to Purchase once you achieve the 50 ATC conversions to keep the pixel "hot?"
I am trying to duplicate an ad across 5 other pages as the brand has 6 branches? but when I duplicate there are loads of errors but i don't understand its duplicating an active ad, and everything should still be the same?
Can you duplicate an ad exactly if you’re targeting a totally different audience? I do this often but you never mentioned it so I was curious of your thoughts
Yes that's what we do :)
Hi Ben! First off I need to say I am super impressed at how many replies you're giving people in the comments section, even this long after the video has been released. Second off, a quick question: What are your thoughts on unpausing a campaign? Does it do anything to the learning?
I scaled from $10 to $30 to $50 a day and my ROAS were 1.84, 2.48 and 0.84 respectively. I ran the first two for $100 worth and the last one has only been going for a day. My break even ROAS is 1.6. I duplicated each of these campaigns to get the new one, and I found this video because I was curious what the effects on duplication were for a campaign. Since my $50 a day adset is doing so poorly, but it's so early, I'm on the fence between pausing it and pumping up my best adset with more spend, or waiting it out to see if it at least breaks even, at least for a few days. I assumed that duplicating adsets also duplicated the "learning", but I guess not.
Also the winning adset has only been paused for about a day, for what it's worth.
Hi Mikael, thanks a lot.
I don't think it's a big problem to pause and unpause ad sets. Ideally you wouldn't do so right at the beginning but all sorts of business considerations make this necessary from time to time and that's ok.
Hi Ben, Thanks for the Video, I think I have messed up with my campaigns and basically created a separate campaigns for a specific targeting.
So, because today there is no way to move ad sets between campaigns I need to create campaign from scratch or build new one on the existing one, the one which performs best, is this good way of doing that? This way I have already a good amount of data, but I read somewhere you said for that big changes we should build a new campaign to let algorithms learn in new environment.
The structure I'm trying to achieve is: MAIN PAGE LIKE CAMPAIGN -> AD SET LEVEL [ 1st AdSet Woman ENG | 2nd AdSet Men ENG | 3rd AdSet Woman ESP | 4th AdSet Men ESP ] -> AD LEVEL [1st Ad VIDEO | 2nd Ad IMAGE].
when you carry over your social proof to a new campaign ad set is there now 2 of the same ads people are commenting on -> and you see all the additional new comments/reactions on the same ad in both adsets/campaigns moving forward? or are they now two separate ads just starting with the same social proof gathering new comments/reactions separately?
Can't we even run the same campaign for different set of audiences to get better results?
SD Sudhirrram
3 minutes ago
I am getting a note named extend in ads manager dashboard next to campaign in Facebook ads manager after altering in budget and schedule, any idea what I need to do sir.
This was so great! I have a question about 'getting stuck.' When new ads are put into an ad set but they almost no impressions, is facebook seeing the older ads in the ad set as more successful and therefore just keep showing those ones and *not* my new ads in there? This is a regular occurrence for my ad sets for whatever reason.
Thanks a lot Amy.
Yes that's right. Facebook will usually put some budget behind the new ads at some point, but that can take a while.
Hi Ben, I have just started my very first facebook campaugn, it just has one ad set and one ad in that ad set. My campaign is now out of the learning phase, i want to know how should i optimise it. should i make changes in the current ad set or ad or should i duplicate it and then make changes for optimisation. In case i duplicate it, would it affect the performance of my currently running ad? Please help
Very informative Ben! Regarding the pocket theory, you touched on campaign level but what happens at adset level for example if i want to scale a winning adset is it a good idea to scale it by duplicating the adset 5 times for example and putting into a new CBO campaign with a high budget? On the basis that FB chooses specific parts of the audience in each adset. Thanks a lot
Hi Gavv, I just got to this comment on the more recent video where you asked it :)
@@BenHeath where? and which video
Hi Ben,
Quick question regarding new campaigns. Currently I have a campaign which has been running for three months for a particular client in a set niche.
I have now obtained a new client which is for that same niche. However I would like to start a new campaign for them for reporting etc. However I feel that starting a new campaign will set back as I will lose all the data created in that current campaign.
Is the only down side to starting a new campaign would be the data and that Facebook would have to go through the learning phase again? Or would it be best just to continue the current campaign and create a specific adset for the new client ?
Cheers
so instead of duplicating the campaign, do you duplicate the ad and increase the budget?
Pls help me, my ad account was performing super for almost 6 months. Now the problem is what ever campaign i run whether old or duplicated, the money is going but the performance is very poor. Pls help i need help.
Hi Ben! Can you give me a little help? I have 2 equal campaigns with 3 adsets each and they have sold very well. But by doubling the winning adsets 3 times in a new campaign and increasing the budget by 50%. The performance of all my campaigns drops too low. I understand that there is overlap but in 2 campaigns it has been working perfectly with a difference between the budgets of 20%. My intention was to scale the winning adsets! I appreciate your answer, greetings!
Do you find that you have to have a lot of ad spend on that account when you increase the budget 2x ? I’ve always thought that you needed to go at a maximum of 50% increase every time you increase the budget to scale ... have I been missing out ?!
Not necessarily. It depends how much you are spending to start with and how big your audiences are.
Hello sir! The people in my program are getting ad account shutdowns when duplicating their post page engagement/page like campaigns. I guess we are to duplicate campaigns when warming up ad account to get approved by Facebook to run money ads ? Is this correct? TY Ben Heath or anyone!
very informative video Ben.Thanks for uploading
Glad you liked it!
When I dupe an ad, I'll usually try to target a specific country or an audience to see how it do. If it does well, do you recommend letting it run in that new campaign or do you add the audience /country in the existing campaign? When I dupe a campaign btw, all of a sudden I lose ALL engagement in ads all of a sudden, a real bummer!
I would try to keep high performing elements in the campaign they were initially created in where possible.
Hi Ben, as I already said I learn much from your videos. I'm presently running my 1st Lead Generation campaign and is now in the phase of scaling. My campaign is currently active. During the audience test period (I did with CBO because of much overlap with Interest based audience), the campaign was 4 days long. After 3 days, I know that I will keep 2 ad sets out of 6.
At the end of day 3, while the CBO campaign was still running, I decided to first increase campaign daily budget from 10€/day to 20€/day. Then I extended the end date of 2 winning ad sets of 7 more days. Then I duplicated the 2 winning ad sets one time into the original CBO campaign.
After all those modifications, I could see that my original 2 winning ad sets shifted back to learning mode again, and the 2 duplicated ad sets are in review mode.
Is this situation normal? or is there any particular order of doing things to avoid the winning ad sets to shift back to learning mode? and if there is, what does it look like?
Amazing video!
When I duplicated my ads it says “no ad” instead of active
Hi Ben,
You mention in the video (at 12:35) that if we, for example, have a campaign with 4 Ad Sets, and, if 2 are performing well and 2 aren't performing well, you'd pause the two that are not performing well and duplicate the other two, make adjustments and run the new two along side the two that were performing well.
My question is would that negatively affect the future performance of the campaign since the original setup is changed (6 ad sets inside the campaign, 2 paused, 2 new, 2 existing) or the campaign would just go through a learning phase again and we could expect FB algorithm to optimize?
Thanks,
Any time you make an adjustment, you could negatively impact your campaign. But the potential upside is worth the risk. If the ad set does really well, that could lead to massive improvements and scaling opportunities.
Hi Ben, just to clarify, if one of the ad sets or ads are not working for reasons as explained, then you would just duplicate and delete the affected ad set or ad in the campaign? You would not duplicate the campaign as the other adsets or ads are performing and not affected, right? Thanks
Hi Jym, in that scenario I would just pause the underperforming ad set and create new ones to run in it's place. I would do anything at the campaign level.
Hi man, that's a great piece of advice there, I would like to know which campaign objective I should be using for a Facebook ad for my RUclips Channel, to get more subscribers. Have you done any videos for RUclips channel promoting ads, if so please share a link :-) Thank you!
Hi Ben, great video. What do you do if you want to change the pixel in the campaign? Do you duplicate or change it in the active campaign? E.g) If I'm targeting ATC and it's optimised but I'm now getting 50 purchases per day, do I change the campaign pixel for purchase or do I duplicate and change?
Great question. In that case I would duplicate the campaign. You want the campaign to learn under new circumstances.
@@BenHeath Thanks a lot for the response. It makes sense now!
should i duplicate the campaign if i need to change the target audience or just edit it
I would duplicate the ad set and change the new version
@@BenHeath so why u recommend daily budget even i should duplicate the campaign for each target editing ?
So Ben, if I have simply decided to change my ad image a few days into my conversion ad (which is in Limited Learning at the moment), can I just EDIT the existing ad instead of Duplicating??
You can but I wouldn't. It will be much more difficult to look back at the data in 6 months time and see how various elements perform if you change them. Much better to duplicate so you keep as much data as possible.
Ben thanks for this great information
Glad it was helpful!
Another great video! Thank you!
Q: Do you use the Facebook Business Manager for your agency or some third party software that integrates and streamlines the process? BTW I also second Matt Harris's request, my market is very nieche, how do I market efficiently to that in terms of targetting. Kind regards /David
Thanks a lot.
Yes we just use Business Manager.
When you target audience is small you need to use more ads and add new ads into your campaign more frequently. Ad fatigue is your biggest challenge.
In terms of targeting - focus on lookalikes :)
Fan-friggin-tastic!!:-) that does confirm my notion, thank you from the bottom of my heart for all this amazing free stuff and advice! My avatar customer audience is actually so small that i even had doubts about advertising at all but i m getting some clicks so... now i just need to get the landing page to convert🤔 And without a fail you have answered yet another of my comment questions!!! A TRUE go-giver you are, sir:-) I already feel reciprocity kicking in, when I ve got sufficient funds together I shall re-pay in a small way by joining your course;-) with kind regards from Hamburg Germany/David
Hi Ben
Thank you for this video, I was thinking of duplicating my ad.
Please I don't know if my ad is going through ad fatigue.
The conversion rate is drop. Today I didn't get one order at all so I paused the ad
You are welcome.
You need to take a look at your frequency numbers.
This is my story. ....Last week i started campaign its. Lead generation..... First five days the lead count is good...... After sixth day.. ...the leads dropped to zero
.....iam spending too much budget to get more leads but its Not working... Somebody Help me😭😭😭😭😭😭
You can't assess results on a day to day basis - what you have described happens all the time and isn't something to worry about.
i want to make changes to my creatives, would it be better to make the changes in the same campaign? or should i duplicate it, turn off the original, and then make the changes? I've heard that duplicating a campaign will restart the delivery therefore it will benefit from the "first day natural algorithm push" is this true?
I have found it's best to add new ads into existing campaigns (don't edit existing ads). That way you benefit from the learning that has already taken place :)
@@BenHeath thanks for the response Ben:) i really appreciate it! when you ad new ads into an existing campaign, do you create new ad sets for those ads? or do you just ad them in ad sets that are already active?
Hi Ben, is there any way I can duplicate an ad from one campaign into another in the same ad account? If yes, could you please help?
Yes you can. Just select the ad, click duplicate and then at the top of the next window Facebook will default to putting that duplicate in the existing campaign, but you can override that and select another campaign to duplicate it into.
well very true only duplication doesn't help, there are several factors which matter. personally running ads for a kids wear brand during lockdown we were getting 15+ ROAS but now struggling to achieve even 3 or 4 Roas. event tried to duplicate the ads with 15 ROAS. Can you suggest something ben in this case.
Yes that's what I explained in the video. Duplication is often not the answer. It sounds like ad fatigue is your issue. I'd try combatting that.
@@BenHeath thank you
Hi Ben. Been watching your videos for a while. I'm starting my affiliate marketing journey, made my BM and ad account last week. Running some page likes and engagement campaign, but hell, my ad account is recently disabled, while I haven't run any conversion campaign. How long does it usually take for Facebook to review my appeal? And if I have to make another ad account within the same BM, can I still use the same credit card for payment?
You should get a response within a couple of weeks.
@@BenHeath That's quite long to wait. Is it possible for me to run a new ad account within the same BM with the same payment method?
Ben thanks for this great information
..
I read many times that when increase budget it mus not be more than 10-20% every few days in order for it to keep it's current optimization level... If I ncrease the budget by, say 50% once, its optimization level will be reset....
Is that true?
You are very welcome. You can certainly increase budget more than 20% in one go - particularly at lower budget levels. I'd check out some of my scaling videos :)
@@BenHeath Thank you so much for your reply...
Can I increase $50 to $100 directly without any bad effects?
Another IMPORTANT question:
I need your opinion here:
Instead of creating direct response ad, I want to create a warm audience first, so I'll create video view campaign and make custom audience of people watched 50%+..
Then I'll target this audience with *** Conversion *** campaign, will it be effective? knowing that this audience was a video views not a conversion one?
And If I create a LLA from this CA, then target them using a *** Conversion *** campaign too, will this give good results???
If you've videos regarding this point please tell me about them...
Thank you so much,
Hatem
@@cbaffiliates5243 I'll say you should give it all a shot
Hii ben
I ran engagement campaign and gathered some social proof, but when I try to duplicate and use it to create a traffic campaign it does not work. Is there any way we can copy social proof in a traffic campaign.
Hi Punit - you want to 'use existing post' - If you Google that, you should see instructions on how to make that work.
Thanks 👍
Welcome 👍
If I duplicate campaign, Is the budget will be double too or no ? Because I want to put on another product on my PPE campaign…
It will be double if you leave both campaigns running but I wouldn't do that. I'd just run the new one.
Is this still the case now? As in not duplicating campaigns to scale? Thank you
Yep :)
How do you edit the ad demographics but keep all the likes and comments etc? Im pretty new to this and would appreciate any feedback thank you!
Hi Shane, if you duplicate the existing ad set and change the targeting options in the new version, you should be all good.
@@BenHeath I did that exact thing but all my likes and comments disappeared. I made sure to check the box to keep them, so I don’t what happened. The worse part is that it kept all the views (1.3k) but no reactions…
@@Godschild31695 copy the post id from the ad you want to keep comments from and enter this post id number > use existing post when creating ad
great video
Glad you enjoyed it
I had a winning campaign spending $50day and doubled it by duplicating the campaign. Now both of them are not producing. Any thoughts?
It's also getting impressions but no conversion
I wouldn't run both at the same time. You certainly want to pause the original version.
is there a way to request a review of an ad being marked as "low quality"? I get that always when my ads start to get really decent CTRs
Not that I'm aware of I'm afraid. A lot of that is driven by customer feedback and user interaction
@@BenHeath Thank you
Hello Ben, I started affiliate marketing last week but Facebook yesterday rejected my ad because my fun page was not congruent/similar with my ad and secondly on circumventing systems. How can I make my fun page to be congruent with my ad and how can I avoid violating fb circumventing systems policy. Thank you.
I'm not sure what you mean by a fun page? But I would create a landing page that drives opt ins for something free. Then I would send those people over to the affiliate offers you're selling.
my facebook page
@@ramit447 circumventing basically means might be virus on your site
Did NOT know this 🤦🏽♀️
Can anyone let me know how advanced and how recent Ben’s course is? I love his content but 50/50 on buying a course...
Hi Tom, you may want to hear from others but I thought I'd weigh in. All the content is fresh and was recorded within the last 12 months. It starts at a beginners level and goes all the way through to advanced techniques - it's designed to be very comprehensive :)
Ben Heath Thanks Ben! I’m glad you replied, I felt a bit bad asking you that directly and also wanted some other feedback! I have my own agency which is doing really well but I often find extra value in your videos so I’m looking for that advanced content to really squeeze the extra juice out of the ads!!
Thanks again for replying :)
Whats wrong with face book leads whats happening why facebook decreasing my leads
Nothing as far as we can see - most likely there are improvements to be made with your campaign.
I woke up this morning to a new record of $115 CPM and $10 CPC. I killed the campaign in frustration. Don't know what to do now.
Wow that's expensive. It sounds to me like your audience is too small
@@BenHeath Audience size was 32M. It was a LAA 95%VV. I stacked all 10% together into one segment and targeted T4 countries cos I read that a larger audience size will reduce CPMs. Well, apparently not.
@@emmw74 Did you find what the issue was? Maybe overlapping audiences?
Does this still apply to today's ad?
Yep :)
How do i target Gym Owners in the Audience?
I'd check out my Facebook Ads Audience Insights video for that.
Hi, I ran a campaign for a festive season which went really well, now I want to use the same campaign with different ad creatives. The ad frequency is just 1 percent and campaign has lot of juice left. had to stop as the festival ended so creatives dint make sense. Is duplicating a good idea in this case? or can i edit the creatives and unpause the same campaign?. Love your content wish you alot of success .
I would create new ads and put them in the existing campaign. Make sure you pause the previous ads though.
@@BenHeath thank you so much, your advice ,has been a huge help. Wish you great success ahead 👍. will Join Fb insider soon saving up.
Thanks Ben! I have mates that when they duplicate with their E-commerce stores for scaling, they are immediately disabled. 🤣 Good thing they can always reinstate it. But less hassle and more result if you just add budget since as we have observed, no disables for us.
Yes that sounds like a nightmare. I really wish Facebook would stop disabling ad account so freely. We have that happen about once a week with one of our clients and they are always reinstated.
but if you edit budjet, that's don't have probleme after learning phase??
what happens when you duplicate? Do you achieve new audience?
No, you would be set up on the same audience by default.
Is this still relevant?
Hi ben can you make a tutorial about messaging objective ,the advance techiques in launching messaging ads , and startegies /methods use to have a succeful messaging ads kudos to you .subcribe already great content
Great suggestion!
Why trust what facebook says ? Their advice is oriented round facebook's bottom line.
But their bottom line improves if they get great results for advertisers. They are incentivised to keep their customer happy like all businesses.
@@BenHeath True. But is this focus primarily on the larger spenders ? I don't know but seems to me their constant change favours those who have time & $ to keep up.
another eg: they recommend under 15 sec vid ads. I wonder if this is to keep people moving on ? Many says 30 sec is ideal for music teasers.
I need help please .... I have duplicated my add already so I have 3 videos 3 ads.....so now when I go to duplicate my add sets it then duplicates the ads again so it’s now showing 6 videos and the same video twice . Why is this happening I am really confused help 😭
If you duplicate a campaign, everything within it is duplicated. If you duplicate an ad set, everything within it is duplicated.
@@BenHeath Hiya thanks for reply appreciate it .. ... so basically if I duplicate my campaign once it will duplicate 1 add set and 1 add correct ?
How about if I wanted 1 campaign only but 3 different video adds
@@BenHeath thank you 😊
Dude, you need to slow down a bit. Your accent is thick as it is and you going off at 200 miles an hour makes it very hard to follow you! Also trying to switch to a diction closer to standard BBC English might help your channel. Just saying.
Are you sure you're commenting on the right video? As British accents go I have a very mild one. In fact I think I most people would say it's pretty close to standard BBC English - especially in comparison to most of the country.
The speed point is valid - that's a work on.
@@BenHeath Your content is very helpful though. Thanks for your time and effort.
If you pay attention and follow him I don’t find him too fast. His accent is very clear and easy to understand. And I say that as someone living in America and English is not my first language