Facebook Advertising Psychology - How To Guarantee Success

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  • Опубликовано: 10 сен 2024

Комментарии • 265

  • @BenHeath
    @BenHeath  4 года назад +27

    Thanks for watching guys! Let me know what you think in the comments :)

  • @johng.6673
    @johng.6673 3 года назад +17

    I was panicking again with my FB ads, so I rewatched it this morning and I feel confident once again. Thank you, Ben! 💕🙏🙏

  • @daisymireles7557
    @daisymireles7557 4 года назад +16

    This is the core of any real goal in life. The majority quits when things get tough, and I’ve been in this group too. The desire to succeed has to align with “paying the cost for success.” Thanks for being transparent.

  • @KlaasVictor
    @KlaasVictor 2 года назад +2

    "Having confidence in your ability to make it work". Soo good

  • @JohnCornwill
    @JohnCornwill 4 года назад +24

    You're the most honest and genuine RUclipsr I've encountered. Thank you so much for your content, Ben!

    • @BenHeath
      @BenHeath  4 года назад +1

      I appreciate that!

    • @cubicleight
      @cubicleight 3 года назад

      Authentic!!!🙏🏼

  • @jcmendoza7086
    @jcmendoza7086 4 года назад +6

    Mate, this is EXTREMELY valuable! I own a local business (bakery) and have been daydreaming about Facebook ads as my "magic pill" to increasing my revenue and this video just snapped me out of it. My mind is set properly because of your video. Massive thanks!

    • @BenHeath
      @BenHeath  4 года назад +1

      Fantastic! That is good to know. There are no magic pills :)

  • @micheleberto1846
    @micheleberto1846 3 года назад +3

    That's great advice. Testing is essential but it's very frustrating to see money burnt and sometimes I feel stuck with ideas. Changing creative for the same product every week is not easy. Cheers Ben!

    • @BenHeath
      @BenHeath  3 года назад +1

      Thanks Michele. Remember - money spent on testing is not wasted. Even if it didn't work you gained valuable information.

  • @samanthalang7212
    @samanthalang7212 4 года назад +3

    This is the best RUclips channel I have found and I have searched through all the “experts” etc to learn about facebook ads and this is by far the most practical and helpful and honest channel out there! You should have way more than 24k subscribers

  • @nahhmann4381
    @nahhmann4381 Год назад

    ah man i needed this ive been running ads for about 3 weeks ive done all my research ive made sure my website is fully optimized ive made sure alll my products are reasonably priced and good quality ive tried so many ways and i havent even had 1 sale but after watching this im going to keep going and spend a little less

    • @BenHeath
      @BenHeath  Год назад +1

      Awesome - very happy to help :)

  • @johnday6519
    @johnday6519 4 года назад +6

    So in short, keep testing and don't give up.

  • @alphaking7883
    @alphaking7883 2 года назад

    Very valuable! I found a lot of videos about FBA, but I feel sincerity and reliable from you! I'm from Vietnam. My English is not good, but I'm trying to learn from you, try to understand what you talk and share! Thanks so much for your sharing!

  • @AlbertoRiveraCEO
    @AlbertoRiveraCEO 3 года назад

    I'm going to take your advise and email myself those very words... "Self, I know what I am doing, please don't panic". Thank you !!

  • @krystianmynarski6390
    @krystianmynarski6390 4 года назад +1

    Hey Ben with every video of yours I'm convinced that you are one of the best on YT - the knowledge you are giving is like essence, no wasted time, no bollocks whatsoever - THANK YOU :)

    • @BenHeath
      @BenHeath  4 года назад

      Thanks a lot Krystian :)

  • @tbd5082
    @tbd5082 Год назад

    One of the best videos on Facebook ads I've ever seen. Thank you. I really like you.

    • @BenHeath
      @BenHeath  Год назад

      Glad you liked it :)

  • @MoriceParis
    @MoriceParis 4 года назад +1

    This is TONS of Value. Thanks Ben. Totally agree with you that FB Ads psychology is one of the fundamentals for this. Like Button Smashed!

    • @BenHeath
      @BenHeath  4 года назад +1

      Awesome - thanks a lot :)

  • @bestdealsz7963
    @bestdealsz7963 3 года назад +1

    Hi Ben, honestly you are very inspiring because despite some of us having strong mindset, sometimes the frustration that comes from Facebook HQ is so worrying. I am doing local ecom in my country as such I stock products before selling through ads. Imaging importing over 200pcs of products and having a video ad approved then after selling about 100pcs of this products within 3weeks then you have your account shut down for policy violation which was as a result of the video the Facebook admin had approved for the ads. In fact, the journey is tough but its worth it for someone in Africa since it pays much better than getting a 9 to 5. Bless you bro, I can cease getting a thing or two from your videos, The values you give is massive. Long life and know that we are hooting for you.

    • @BenHeath
      @BenHeath  3 года назад

      Thank you very much for kind words. That is much appreciated :)

  • @ItMatters2Lucianne
    @ItMatters2Lucianne 3 года назад +3

    Will definitely be rewatching this video! Thank you for the sound advice.

    • @BenHeath
      @BenHeath  3 года назад

      You're so welcome!

  • @oliverstewart834
    @oliverstewart834 3 года назад

    Started June 2020 just had my first positive ROAS of 1.64. You were right this is one of your most important videos. Thanks for making it.

    • @BenHeath
      @BenHeath  3 года назад

      That is fantastic to hear - thanks for sharing.

  • @realamericannegro977
    @realamericannegro977 3 года назад

    This is very sound advice. I believe all these RUclipsrs claiming to have made $10,000 in two days from one campaign on t-shirt sells create so much doubt and panic when people try to do this for themselves.

    • @BenHeath
      @BenHeath  3 года назад

      Spot on - and what most of them don't say is that they spent $10,000 on ads to generate the $10,000 in sales. That never talk about their profit, just revenue, which is pointless.

  • @acespice6868
    @acespice6868 4 месяца назад

    You are the best! I will carefully learn every word you say, thanks for your generous and enlightening content !

  • @juliahannula2366
    @juliahannula2366 3 года назад +1

    This was so helpful!! Calm and methodical is the answer. Thank you.

    • @BenHeath
      @BenHeath  3 года назад

      Glad it was helpful!

  • @RozkminaRozwojowa
    @RozkminaRozwojowa 4 года назад +2

    Thank You Ben. Amazing content. Thank You for being out there as an example of integrity. I bought Your course and watched lots of Your videos. My things are improving :).

    • @BenHeath
      @BenHeath  4 года назад +1

      Awesome, thank you!
      Glad to hear you are starting to see results as well :)

  • @polinastrashkina1683
    @polinastrashkina1683 4 года назад +1

    Hi Ben. Just wanted to say that I am grateful for this video. Every word that has been said is such a true. It is so important to stay calm and yes sometimes it's hard to do. And you watch video like yours and life is back! Thank you!

    • @BenHeath
      @BenHeath  4 года назад

      Glad it was helpful!

  • @seunolanrewaju9188
    @seunolanrewaju9188 3 года назад

    I have watched a lot of your videos and it's the most important like you said. I absolutely needed to hear this. THANK YOU!!!

    • @BenHeath
      @BenHeath  3 года назад

      Glad it was helpful!

  • @kaypops2709
    @kaypops2709 3 года назад +1

    I needed to hear this. Awesome stuff Ben you are freakin great!

  • @yiotaploutarchou9819
    @yiotaploutarchou9819 3 года назад +1

    Thanks so much Ben. The psychology side of things is very rarely discussed but it's such an important aspect of Facebook Ads (and running a business in general). Please do more videos like this!!

    • @BenHeath
      @BenHeath  3 года назад +1

      Absolutely - will do.

  • @young-igotana-jamie5316
    @young-igotana-jamie5316 3 года назад

    Thank you ben! Sometimes emotions can cloud peoples judgement. Most important thing is to always analyze why something isn't working and make adjustments. For example today, one of my ad sets had an extremely high CPM and had to find out why was it that high. Turns out, I did not select the detailed target(AND must also match...) option correct and it was targeting an extremely broad and unrelated audience. After the slight adjustment, the CPM literally had a free fall in a couple of hours! These small adjustments are so rewarding. So yes, we do need a clear conscious and emotions when it comes to optimizing fb campaigns. Wishing everyone to have successful Facebook campaigns, I hope you all succeed.

  • @mastermedicalterms
    @mastermedicalterms 3 года назад

    You are the best teacher period. Deep, analytical and close to the truth. Thank you.

    • @BenHeath
      @BenHeath  3 года назад

      Thank you very much Francis :)

  • @conimarin
    @conimarin 3 года назад

    I decided to take facebook ads more seriously a few weeks ago. I definitely panicked and stopped many campaigns. Really happy I saw this video, I will definitely practice giving my campaigns extra time. Thank you Ben!

    • @BenHeath
      @BenHeath  3 года назад

      Thanks for sharing!

  • @obedwiredu5824
    @obedwiredu5824 Год назад

    Been watching lots of your vids and their great on their own but this one is what separates you from the rest
    Kudos 👏🏾

  • @CromaCampusOfficial
    @CromaCampusOfficial 3 года назад

    Thanks for sharing this psychology with new students of digital marketing

  • @lloranca
    @lloranca 2 года назад

    great content! I agree 100% with you and thank you big time! I will check on the webinar and already became a member of the group! thanks again!

    • @BenHeath
      @BenHeath  2 года назад

      Awesome, thank you :)

  • @Maria-ie5uk
    @Maria-ie5uk 4 года назад +1

    spent the whole day soaking up all your insights. Very very much appreciate you making these vids :) keep them coming

    • @BenHeath
      @BenHeath  4 года назад

      Thanks, will do!

  • @hectorg5247
    @hectorg5247 3 года назад

    Did not know i needed to hear this right now. fantastic stuff - thanks for making this

  • @jhadesdev9576
    @jhadesdev9576 Год назад +1

    This is so true

  • @xiaoweizhang2257
    @xiaoweizhang2257 3 года назад

    The best video I have seen so far. Thank you!

    • @BenHeath
      @BenHeath  3 года назад

      Glad you liked it!

  • @CrazyCharizma
    @CrazyCharizma 3 года назад +1

    Thank you so much for this video! I am going to try and try and try with facebook ads :)

  • @the_koneku3799
    @the_koneku3799 2 года назад

    Thank you very much. Just what I needed to hear and thanks for all the value in your videos.

    • @BenHeath
      @BenHeath  2 года назад

      Glad it was helpful!

  • @mannymedina1132
    @mannymedina1132 2 года назад

    I don't know why it never occurred to me that learning Facebook ads is actually really stressing. I remember when I was first learning, it took all of my mental bandwidth. That's ought to be a big reason clients hire an agency.

  • @charliemcgrain
    @charliemcgrain 3 года назад

    One of your best videos. Thank you! Great content.

    • @BenHeath
      @BenHeath  3 года назад

      Glad you enjoyed it!

  • @mayurmhaiske110
    @mayurmhaiske110 3 года назад

    Thanks for making the video. Now I'm with more confidence and strong mindset.

    • @BenHeath
      @BenHeath  3 года назад

      Glad to hear it :)

  • @eddiehewitt5529
    @eddiehewitt5529 4 года назад +2

    WOW!
    What a video - thanks Ben!
    From now on, I will revisit it every time I have a 'wobble' in my business...
    If you ever do one like this again, I would love to know more about your journey - what you did when you left school, first businesses, why you wanted to work for yourself etc.
    Also, more on the 'burn out' you mentioned - how did that manifest itself? What did you do to change things?
    Cheers, Eddie

    • @BenHeath
      @BenHeath  4 года назад +1

      Thanks Eddie, that's good to know.
      Yes I will tell more of my story at some point soon. I think it would be valuable as you say.

    • @daveseow7934
      @daveseow7934 3 года назад +1

      Good advice.

  • @gigimonrose3992
    @gigimonrose3992 3 года назад +1

    Awesome video Ben! Thankyou for your insight! And you’re so right... Nothing good ever comes out of FB ad panic! 😂 Xxx

    • @BenHeath
      @BenHeath  3 года назад

      Rule number 1 - never panic! It does not help any situation.

  • @charliejacques9610
    @charliejacques9610 3 года назад

    this video is literally just what i needed right now haha thank you so much !!

    • @BenHeath
      @BenHeath  3 года назад

      Glad I could help!

  • @KlaasVictor
    @KlaasVictor 2 года назад

    Such a great video! Thank you Ben!

  • @gambarrmy9424
    @gambarrmy9424 3 года назад +1

    Love your content, Ben. Appreciate your sincerity when you share knowledge and experiences.

    • @BenHeath
      @BenHeath  3 года назад

      Glad to hear it :)

  • @mekmachine7262
    @mekmachine7262 4 года назад

    i am in the process of making my very first campaign and doubts are already swarming like sharks already! but man, you certainly gave me a boost in confidence! i just joined your fb group and am sure that i'll learn more from you guys. kudos!

    • @BenHeath
      @BenHeath  4 года назад

      Awesome - glad to hear it :)

  • @johanneimmis5948
    @johanneimmis5948 3 года назад

    THANK YOU SO MUCH FOR THIS!!! YOU'RE HEAVEN SENT

    • @BenHeath
      @BenHeath  3 года назад

      Glad I could help!

  • @simonlamey782
    @simonlamey782 4 года назад +1

    Love this video. Keeping a calm mind is everything, it's all about the long game and sticking.

    • @BenHeath
      @BenHeath  4 года назад

      Thanks Simon - it sure is :)

  • @frazismail2373
    @frazismail2373 4 года назад +1

    As a digital marketing manager I must say, this is the MOST important video you have ever put out. Thank You.

    • @BenHeath
      @BenHeath  4 года назад +1

      Wow, thank you!

  • @Mazelcom
    @Mazelcom 2 года назад

    GREAT VIDEO ... thanks

  • @Outwild1
    @Outwild1 4 года назад +1

    Thanks Ben - I really get a lot of insight from watching your videos. I think this might be one of the most insightful (and in my case) topical yet. Thanks again.

    • @BenHeath
      @BenHeath  4 года назад

      Awesome - glad to hear it :)

  • @ayyazahmad1055
    @ayyazahmad1055 4 года назад +2

    Definitely needed to hear this. Thanks, Ben!

  • @othmane-mezian
    @othmane-mezian Год назад

    Thanks Ben this advice is timeless

  • @attractdirect
    @attractdirect 3 года назад

    Actually, this video is one of the most important. I have already watched it 3 times.

  • @ravuthsim
    @ravuthsim Год назад

    Great video with great value. Thanks Ben.

  • @pauls1883
    @pauls1883 2 года назад

    Seth Godin talked about this in “The Dip”.

  • @RealDeWatch
    @RealDeWatch 4 года назад

    Watching your stuff since a few months now, please keep making these videos, your advice is awesome. I'm really trying but I can't find anyone who teaches FB ads as well as you.

  • @nekoreila1754
    @nekoreila1754 2 года назад

    Thank you so much Ben for this video! I am going to launch my very first Facebook ad campaign in a month and I was already on the verge of panic before even starting, so this video helped me a lot! I ll definitely saved it to re-watch it from time to time to remind myself the right attitude and mind set.
    Thank you again for the time to make it! 🙏

    • @BenHeath
      @BenHeath  2 года назад

      Glad it was helpful :)

  • @stevenflow5465
    @stevenflow5465 3 года назад

    Gold as always!

  • @yongshuangsu4629
    @yongshuangsu4629 2 года назад

    I come here everytime I feel panic, thanks.

    • @BenHeath
      @BenHeath  2 года назад

      Happy to help :)

  • @selflovewithsara
    @selflovewithsara 4 года назад +1

    Thank you this made me feel SOOOOOO much better ❤❤💫💫💫💫💫❤

    • @BenHeath
      @BenHeath  4 года назад +1

      You’re welcome 😊

  • @sagebreezy
    @sagebreezy 3 года назад

    I love this video most, and i have watched like 80% of all your videos, can you also do case studies kindly.

    • @BenHeath
      @BenHeath  3 года назад +1

      Thanks a lot - good idea.

    • @sagebreezy
      @sagebreezy 3 года назад

      @@BenHeath Thank You and be blessed

  • @madsrechenburg9380
    @madsrechenburg9380 3 года назад

    Great advice. You're very authentic and i got a lot of value out of this. Thanks!

    • @BenHeath
      @BenHeath  3 года назад

      Glad it was helpful!

  • @asankasanlk
    @asankasanlk 2 года назад

    Invaluable !! Thanks Ben!!

  • @mercipreci8459
    @mercipreci8459 3 года назад

    Can I give a virtual high five ? I just did! Awesome as always! I purchase a 4 figure course on how to launch with ads and I did get half of the knowledge that you give for free. Looking forward to work with you in the futur!

    • @BenHeath
      @BenHeath  3 года назад

      Wow - well I'm happy to help :)

  • @paulwright4765
    @paulwright4765 4 года назад +1

    Great advice Ben as always! Thanks for making these vids.

  • @beckyburgess3143
    @beckyburgess3143 4 года назад

    Great information! 100% agree. I have to talk my clients off the ledge from time to time.

    • @BenHeath
      @BenHeath  4 года назад +1

      Absolutely - we're well versed with that one :)

  • @cleopatratomb4420
    @cleopatratomb4420 4 года назад

    hi ben.. i like all of your video. i learn alot from you.very amazing. but can you put subtitles in your video next time. it will be so amazing.

  • @KlaasVictor
    @KlaasVictor 2 года назад

    Best video ever!

  • @AlessandroCardano
    @AlessandroCardano 3 года назад

    Very valuable insights, amigo. Trail by fire, skin in the game type of knowledge. What I always say, "we don't need more education what we need is more SELF-education."
    -A

    • @BenHeath
      @BenHeath  3 года назад

      Thank you very much - I'm happy to help :)

  • @mr.haider4122
    @mr.haider4122 3 года назад

    I wish if I ever get a chance to talk to you about the issues that I'm facing in my ads because I watched hundreds and thousands of videos on youtube regarding differently and everytime your video was the best options for me. Mr. Heath, let me know if I'm lucky enough to have an online session of 45 minutes with you over whatsapp. I've been working on facebook ads from last one year and trying my best to not quit.... Still struggling... still fighting.... still waiting for the results but I'm not quiting at all 🥺

  • @bigshotmeshach
    @bigshotmeshach 4 года назад +1

    Thanks so much for this Ben. I had to do this with 2 clients recently (one did not listen though). You are so right. You cannot expect millions immediately. I think as "Entrepreneurs" they SHOULD understand this process of learning and testing before massive success, but sadly some don't. Thanks again.

    • @BenHeath
      @BenHeath  4 года назад

      You're so welcome and that is an unfortunate aspect of this industry. Some clients will have the right attitude and some won't.

  • @deckeindia138
    @deckeindia138 3 года назад +1

    Hey Ben. You produce really great content. Thanks for taking the time. We are an Aussie company launching products in Asia. Whats the strategy to sell a product worth 6$ and 15$ (DIY pest control products)- pretty much lower value products.

    • @BenHeath
      @BenHeath  3 года назад +1

      Thanks a lot. You'll want to use a direct to offer strategy.

    • @amittikoo7770
      @amittikoo7770 3 года назад

      Thanks mate. Is there a video on DIRECT TO OFFER strategy. I can’t find any mentions of this on google. Do let us know please.
      Btw Great content and I may have already watched all your videos. Cheers

  • @mfa632mfa
    @mfa632mfa 3 года назад

    Extremely helpful video 👍🏻 Exactly what I was looking for

    • @BenHeath
      @BenHeath  3 года назад

      Glad it was helpful!

  • @simonlamey7375
    @simonlamey7375 3 года назад

    Amazing video, thank you Ben

    • @BenHeath
      @BenHeath  3 года назад

      Glad you enjoyed it!

  • @sinaneshat
    @sinaneshat 4 года назад

    Love it ! You are the best in the industry. ❤

  • @joaquincataldo8046
    @joaquincataldo8046 3 года назад

    Watching this from Argentina. Really helpful content :) Thank you

    • @BenHeath
      @BenHeath  3 года назад

      Glad it was helpful!

  • @ryant3700
    @ryant3700 2 года назад

    thanks just what i needed to hear!

    • @BenHeath
      @BenHeath  2 года назад

      Glad I could help!

  • @davidmiranski5237
    @davidmiranski5237 2 года назад

    Thanks

  • @filmhackYT
    @filmhackYT 2 года назад

    What I struggle with is knowing how to change based on data. I mean, how the heck can I know what is causing an issue in the copy, video, layout, audience, etc etc. It makes me crazy because it feels like I"m feeling my way through the dark and I'm a big picture person so data is just noise to me.

  • @PrashantKumar-fv5wk
    @PrashantKumar-fv5wk 4 года назад

    Really Valuable 👍👍

    • @BenHeath
      @BenHeath  4 года назад +1

      Glad you think so!

  • @marthe4943
    @marthe4943 2 года назад

    thnxxxxx

  • @SantiagoHernandez-xz7wd
    @SantiagoHernandez-xz7wd 2 года назад

    Thanks you very much

  • @brettridenour8305
    @brettridenour8305 3 года назад

    This was very helpful - subbed :)

    • @BenHeath
      @BenHeath  3 года назад

      Awesome, thank you!

  • @ryankorsz
    @ryankorsz Год назад

    Great content as always!

  • @markz7075
    @markz7075 4 года назад

    Great video! Thank you Ben for all your help!!!

  • @fryderyku
    @fryderyku 3 года назад

    Fantastic material!!!

    • @BenHeath
      @BenHeath  3 года назад

      Glad you think so!

  • @deliawilliams35
    @deliawilliams35 3 года назад

    great content Ben thanks

  • @Arabomber
    @Arabomber 4 года назад

    love your videos man! so much value

    • @BenHeath
      @BenHeath  4 года назад

      Glad you like them!

  • @francoanzalone4061
    @francoanzalone4061 3 года назад

    Thanks so much for your advice! So helpful !

    • @BenHeath
      @BenHeath  3 года назад

      Glad it was helpful!

  • @emmabrooks694
    @emmabrooks694 2 года назад

    Brilliant video Ben

  • @KevsGuide
    @KevsGuide Год назад

    it was good

  • @huzaifaali2639
    @huzaifaali2639 3 года назад

    Thankkk Youuuu for this video reallyy needed it❤

    • @BenHeath
      @BenHeath  3 года назад

      Awesome - glad to hear it :)

  • @aymenshoteri6353
    @aymenshoteri6353 3 года назад

    This is gold

    • @BenHeath
      @BenHeath  3 года назад +1

      Thanks a lot.

    • @aymenshoteri6353
      @aymenshoteri6353 3 года назад

      @@BenHeath Damnnn you still reply to your old videos, I knew you were a nice person but this is just bravo

  • @darstellerdemosde572
    @darstellerdemosde572 4 года назад

    Definitely valuable! Mindset is EVERYTHING!! Thank you:-)

  • @powderblue2565
    @powderblue2565 3 года назад

    love you Ben!

    • @BenHeath
      @BenHeath  3 года назад

      Thanks you very much :)

  • @oliverbrookes5912
    @oliverbrookes5912 4 года назад

    Great videos I have watched over 10 of them now

    • @BenHeath
      @BenHeath  4 года назад

      Awesome - glad to hear it :)

  • @aleksandarmarinkovic6165
    @aleksandarmarinkovic6165 4 года назад

    Ben this a great video again. Thumbs up.

  • @oliverstewart834
    @oliverstewart834 3 года назад

    Thanks!