GREAT VIDEO! This video allowed me to find out that my competitors got several ads taken down because they were (supposedly) about politics, but they were just using the word "democratize" as a means to tell that their stuff was for everyone… very interesting, so they took the add down. And all that was written right there.
Great video ben Just have one doubt how to do creative for campaign Means how many creative we have start with and what sizes are good for great results?? Could you please help us with this..
Thank you for your videos. I have a question: to test a product, should I create a campaign with 3 or 5 ad sets of $20 each, or a campaign with 10 ad sets of $10 each? Thank you.
You can create a custom audience from those people and specifically retarget them. You could also create a lookalike audience from that source audience and target that as well.
Hi Ben, thanks for the advice as always. Just a quick question, do you recommend to put different app event optimisation in one campaign different adsets or to put it in different campaign?
Hi Ben ! Big fan from India ! I just want to ask what’s happening to Facebook as it’s provided sales from couple of weeks and making situation worst ! Can you guide me something as I aslo running CBO Conversion Campaigns
Your videos are life savers. Can you please do one for ads manager setup for multistep sales funnel? Where websites have landing page with freebie, next page talking about a small product to sell. So firstly it is crucial to sell that product. Ad setup for that will be brilliant. And then if possible, ads regarding offering a bigger one time offer after the first product in the funnel so conversion for that.
Thank you very much, very useful. But how do you know if your competition doesn't have a stupid marketing company running a lot of ads, and some of them are bad af? Or if they didn't start some ads, and some of them are working and some of them don't but they don't care about that?
That's always a possibility but it's unlikely. Almost no one will run ads for months and months if they aren't working. That's why it's so important to look at the ads that have been running for a long time.
great info but what if you cannot find any ads that are that old? Many of the types we run are no longer being run because the wheels seem to have come off FB advertising now. We always ran conversion campaings for service based business with Videos. Now that is just not working well at all for any of us. We have done lead ads but again, just not great results at all. I see all the competitors we always modeled and almost all their new ads are a week old to two weeks max
@@BenHeath thank you so much Ben! Really looking forward to it but I really hope it's not lookalike audience or the other two that facebook has mentioned in their article :( I've lost so much just because of Facebook deleting the targeting options😭
Hello Ben , Great video Quick question , what if out marketing budget is no the same as our competitors Than do we still MODAL after them with that small budget?
Hey Ben, thanks for the video. I've been using this technique to create ads for my own clothing brand but the problem is that I don't know what interests my competitors are targeting? If I keep it generic (only country + age), I am possibly ending up targeting more than 50 million people, which I don't have the budget for. How would one go about finding what interests my competitors would be targeting?
so for one ad group try to target a broad group (you don't have to put an interest or audience) and for three others target three major apparel brands. Let's say you sell yoga leggings, so target those who like Skims, Lululemon, Athletica in each separate ad group. That makes a total of 4 ad groups in one campaign. You want to have one broad and the three others you can constantly try out different audiences if that makes sense.
Hey Ben! Great Video, in General your videos helped me a lot thank you for that! I have a question, i have an app and wanted to start running ads, the one problem i have is that, everytime i click on the button: IOS 14+ Campaigns, i can choose my app, without it i can choose my app normally, do u have any idea to get this problem fixed, or do u know any websites, yt videos, or a person who can help me? Thanks a lot again Ben.
Hi Ben Why don't we get results on ads library for some ads that are currently running on instagram? was it because they are running their ads through the instagram app?
#HeyBen I am implementing this. The only issue is I've checked over 10 different brands and I cannot see any results older than december 2021... Is this a bug?
Because it costs more to reach people that are more likely to convert. Those people are more valuable to advertise to and you are competing against other advertisers.
Hi Ben I watch all your Videos. Thanks for your help. I really love them I started a new Campaign one month ago I got perfect results I have 2 assets and I have four ads on each but I wanna ad new videos to my ad sets should I add new ads to my assets and stop some other ads ? or should I add a new adset to my Campaign. If You answer this. It will be really really helpful. why am I asking ? cuz Facebook emphasises that you shouldn't remove any ads from conversion and CBO and they say It will be bad for learning phase. pleaseeee answer my question thanks a galaxy
I would much rather be unoriginal and successful than creative and not. You also want to model from other examples not copying so there is certainly room for your own originality.
Hey Ben, what's your thoughts on exclusions at TOF? I've heard that cold ads shouldn't be reaching a frequency above a 2 and the only way to ensure we are always reaching new people is by utilising exclusions.
I'm not a big fan to be honest. I understand the logic there but in practice exclusions seem to interrupt delivery and affect optimization. It's surprising but not uncommon to see exclusions worsen performance at TOF.
Amazing video ben you are the best in youtube which learning real things in facebook ads i came from the video for how to steal customer from your comptiters i have question and i hope if you answer me i want to target the peoples which they speak arabic language inside eurpe and united estate and australia can combine all these countries in sama adset with specific arabic language or i have to sepreat out between them to diffrent adset ??
That completely depends on what you are advertising, where you are advertising and what campaign objective you are using. For some businesses £0.20 is great. For others £3.00 is great.
Hi Ben, What if you are in a small town of 100,000, and my competitors are nationwide? If my nationwide competitors are running ads from 6 months ago my audience would hit ad fatigue.
This video is not accurate Ben. I looked up only active listings from 2020 and if you click on many of them they lead to facebook pages with no link to any product, websites that do not load, ebay links and stores that are closed or not working. It says active for all of them. What you are saying in theory sounds smart but sadly many inactive ones say active permanently it seems. I can prove it to you if you do not believe me but I would take down this video if I was you.
I think you are looking at ads within a special category? Inactive ads within a special category are still visible after they have stopped running. But most ads, which fall outside a special category don't stay in the ads library once they have been turned off - those ads that have been running a while there, are likely to be highly successful.
@@BenHeath I wrote you a detailed reply that is gone now. That tells me youtube instantly deleted it or you deleted it. It was not within a special category. I have proof this video is not accurate.
@@BenHeath I wanted to give you the benefit of the doubt and let you reply but that you do not reply or delete this video makes me think you just make click bait videos or you con people.
WATCH NEXT:
> This 1 Facebook Ads Tip Could DOUBLE Your Results
ruclips.net/video/GSh4kkrUdAs/видео.html
This info is absolute gold for the new-ish digital marketer. Smart, actionable info that's a breath of fresh air. Awesome channel.
Glad you think so :)
Yes but those ads may have taken months to optimize. Fame of the brand is also a key factor
True dat
Finally found a channel only talks about FB ads. Thank you so much. Subscribed.
Awesome, thank you :)
@@BenHeath please make video about how to target less competitive interest
Your videos are like lifetime movies! I gotta keep watching them back to back!!
Wow, thanks!
GREAT VIDEO! This video allowed me to find out that my competitors got several ads taken down because they were (supposedly) about politics, but they were just using the word "democratize" as a means to tell that their stuff was for everyone… very interesting, so they took the add down. And all that was written right there.
Thanks :)
That sort of thing happens often and is a great find. Might save you a headache later down the line.
Ben, I need a certificate now LOL. I have learnt a lot from you, keep up the good work
i keep jumping between your suggestions, and i keep learning more and more, i love it
Love this! You're almost at 100k subscribers. Congrats, you should do a special video for 100k?
Thanks a lot - might do :)
Great strategy! Amazing content as always 👏
Appreciate it :)
I addicted to your videos,
Ben Here is Question, If ads are running for almost 3-4 months, then should we consider that?
This is so valuable! Thank you Ben!
Glad you think so!
Great video ben
Just have one doubt how to do creative for campaign
Means how many creative we have start with and what sizes are good for great results??
Could you please help us with this..
Thank you for your videos. I have a question: to test a product, should I create a campaign with 3 or 5 ad sets of $20 each, or a campaign with 10 ad sets of $10 each? Thank you.
Ben do you have a recommendation for an agency for a business looking to spend $300-$500/month in ads?
“Who would be running an ad for more than six months without them working?” - local service businesses. 😬
😅😅😅lol..they waste the most money
I am.I also hire a facebook guru contract for 1yrs with monthly payments using lead generation campaign. I have inquiry but not generated a sale.
@@condolifestylebygiltv3434 either your campaign is setup incorrectly or your offer is weak.
God bless you. God bless you. God bless you again and again. This is mind blowing.
Thank you very much :)
Dope gem
This is great! Thank you sooo much. Also, Google just launched their own Ad Library, finally. What do you think of it?
Question. When someone likes (thumbs up) your Ad, is there anything we can do with those likes to drive more ads or leads to them?
You can create a custom audience from those people and specifically retarget them. You could also create a lookalike audience from that source audience and target that as well.
You can also invite them to like your page. People don't like pages like they used to but it's still another way to increase their connection to you.
Hi Ben, thanks for the advice as always. Just a quick question, do you recommend to put different app event optimisation in one campaign different adsets or to put it in different campaign?
Hi Ben ! Big fan from India ! I just want to ask what’s happening to Facebook as it’s provided sales from couple of weeks and making situation worst ! Can you guide me something as I aslo running CBO Conversion Campaigns
Your videos are life savers. Can you please do one for ads manager setup for multistep sales funnel? Where websites have landing page with freebie, next page talking about a small product to sell. So firstly it is crucial to sell that product. Ad setup for that will be brilliant. And then if possible, ads regarding offering a bigger one time offer after the first product in the funnel so conversion for that.
Thank you very much, very useful. But how do you know if your competition doesn't have a stupid marketing company running a lot of ads, and some of them are bad af? Or if they didn't start some ads, and some of them are working and some of them don't but they don't care about that?
That's always a possibility but it's unlikely. Almost no one will run ads for months and months if they aren't working. That's why it's so important to look at the ads that have been running for a long time.
I'm curious - what if you don't see a TON of ads in that specific search category - does that mean you should choose a different topic, keyword, etc.
It could mean that there's not much competition and you have stumbled upon a great opportunity. Hard to say.
You are a gem Ben Heath. Thank you so much for doing this.
You are very welcome :)
@@BenHeath wow! 😍😍😍😍
You are very talented Ben.I am a new digital marketer trying to lear and your videos are very helpful.Thanks for the amazing content
Thanks a lot :)
You are awesomeee !!!
great info but what if you cannot find any ads that are that old? Many of the types we run are no longer being run because the wheels seem to have come off FB advertising now. We always ran conversion campaings for service based business with Videos. Now that is just not working well at all for any of us. We have done lead ads but again, just not great results at all. I see all the competitors we always modeled and almost all their new ads are a week old to two weeks max
Do we have to pay those ads to be used in our Facebook videos?
Great as usually
Glad you think so :)
Wow! This is a golden secret I have been unknown about. Thanks :)
Happy to help!
so i found out using this that actually none of my competitors use facebook ads…what do i do? run for the hills?
You are the only game in town test ads until one works then dominate
Great! What would you suggest if you don't find any close competitors?
Hello Ben!
What do you think of Facebook removing detailed targeting? Especially we can't target people based on their job title etc.
I've got a video coming out about that next week - 3 solutions that we've found will be covered in that - published next Tuesday :)
@@BenHeath thank you so much Ben! Really looking forward to it but I really hope it's not lookalike audience or the other two that facebook has mentioned in their article :( I've lost so much just because of Facebook deleting the targeting options😭
I give 3 potential solutions in that video - I share what we find works with our clients.
@@BenHeath thank you so much Ben! Really appreciate the effort and what you are doing for us ❤️💯
Hi we are doing this for skincare, is there a way where I can find the interest and behaviours other competitors might use. Thanks in advance
Sure and I actually have a video on that exact topic you can find on my channel :)
Great one ben
Thanks a lot :)
Hello Ben , Great video
Quick question , what if out marketing budget is no the same as our competitors
Than do we still MODAL after them with that small budget?
Well you have to factor that in but you can still take a lot from what you find.
great video
Thanks :)
could you do a demo on how you would run a ad for a custom cabinetry business ??
Hey Ben, thanks for the video. I've been using this technique to create ads for my own clothing brand but the problem is that I don't know what interests my competitors are targeting? If I keep it generic (only country + age), I am possibly ending up targeting more than 50 million people, which I don't have the budget for.
How would one go about finding what interests my competitors would be targeting?
Ask yourself you're the founder you knew what u are trying to establish. Ask ur friends. If ur open to talk we can talk
so for one ad group try to target a broad group (you don't have to put an interest or audience) and for three others target three major apparel brands. Let's say you sell yoga leggings, so target those who like Skims, Lululemon, Athletica in each separate ad group. That makes a total of 4 ad groups in one campaign. You want to have one broad and the three others you can constantly try out different audiences if that makes sense.
@@viktoria2481 this will works
@@m.rajeshkumar5131 yes :)
@@viktoria2481 really good
Wow! This just blew my mind big time
Yeah it's a good tactic :)
Do you know if it's a traffic or engagement ad?
Ben i reckon.. you should work on brevity..! I mean all the content is great but it would be easily covered in 6 minutes ..! appreciated
Hey Ben! Great Video, in General your videos helped me a lot thank you for that! I have a question, i have an app and wanted to start running ads, the one problem i have is that, everytime i click on the button: IOS 14+ Campaigns, i can choose my app, without it i can choose my app normally, do u have any idea to get this problem fixed, or do u know any websites, yt videos, or a person who can help me? Thanks a lot again Ben.
Hi Ben, Recently facebook delete few detail targeting option, how to target that keyword.
Thanks
I've got a video coming out about this next week :)
Thank you so much !
Thank you, it's helpful 🙏
Glad it was helpful :)
Would you suggest facebook ads for a local service business?
I would indeed :)
Love your content Ben!
Thanks a lot
You are amazing, thank you for this tip!!!
Happy to help!
Hi Ben, this is great, thank you so much. Is there a way to see their ad sets?
Glad to help - there isn't I'm afraid. But I do have plenty of tutorials on targeting.
Thanks Ben
Thanks for watching :)
Great, but could you please give us the link to the meta tab ?
Thanks :)
I actually can’t I’m afraid. It will be different for every user. Best thing is to Google Facebook Ad livrary
Great strategy
Glad you think so :)
Hey Ben, what if when I click on the CTA, i.e. "learn more" the link directs me to Facebook's main page. What does that mean?
That means they have used their Facebook page as the destination.
where can i find that tool,to see my competitor's ads,thanks Ben
It's called the Facebook Ads Library - Google knows where it is :)
Hi Ben
Why don't we get results on ads library for some ads that are currently running on instagram? was it because they are running their ads through the instagram app?
That's probably just a time lag situation.
Thanks.
You're welcome
Thanks!
Thanks :)
is there a way to see older ads they are not using anymore?
Not unless they were run within a special ad category I'm afraid.
#HeyBen I am implementing this. The only issue is I've checked over 10 different brands and I cannot see any results older than december 2021... Is this a bug?
3 months is more than long enough
Is this suitable for Malaysia worldwide?
One thing I want to know is why conversion ads are less reach than the traffic ads at the same cost.
Because it costs more to reach people that are more likely to convert. Those people are more valuable to advertise to and you are competing against other advertisers.
@@BenHeath Thank you so much
Hi Ben I watch all your Videos. Thanks for your help. I really love them
I started a new Campaign one month ago I got perfect results I have 2 assets and I have four ads on each but I wanna ad new videos to my ad sets should I add new ads to my assets and stop some other ads ? or should I add a new adset to my Campaign.
If You answer this. It will be really really helpful.
why am I asking ? cuz Facebook emphasises that you shouldn't remove any ads from conversion and CBO and they say It will be bad for learning phase.
pleaseeee answer my question
thanks a galaxy
I've selected Australia and Instagram with 26000 Ads? Why am I still get ads from all over the world instead of just Australia?
But you can't see who they are marketing to unlike when the advert turns up on your feed and you click to see Why Am I Seeing This Advert.
Yes that's true but not a reason to not use the strategy. The best approach is to use both.
Brilliant!
Thanks :)
So strategy is to be unoriginal and copy the competition?
I would much rather be unoriginal and successful than creative and not.
You also want to model from other examples not copying so there is certainly room for your own originality.
Hey Ben, what's your thoughts on exclusions at TOF?
I've heard that cold ads shouldn't be reaching a frequency above a 2 and the only way to ensure we are always
reaching new people is by utilising exclusions.
I'm not a big fan to be honest. I understand the logic there but in practice exclusions seem to interrupt delivery and affect optimization. It's surprising but not uncommon to see exclusions worsen performance at TOF.
Amazing video ben you are the best in youtube which learning real things in facebook ads i came from the video for how to steal customer from your comptiters i have question and i hope if you answer me i want to target the peoples which they speak arabic language inside eurpe and united estate and australia can combine all these countries in sama adset with specific arabic language or i have to sepreat out between them to diffrent adset ??
Thanks a lot :)
Yea I would put them in the same ad set, given you are using the same language.
Best of luck with it.
@@BenHeath thank you very much for your answer
Hi Ben. From your experience what is a good cost per click on Facebook ads?
That completely depends on what you are advertising, where you are advertising and what campaign objective you are using. For some businesses £0.20 is great. For others £3.00 is great.
How can I increase my Facebook daily ad budget without losing my ad data such as likes, comments, and shares?
Just increase the budget :) That info won't disappear.
Hi Ben, What if you are in a small town of 100,000, and my competitors are nationwide? If my nationwide competitors are running ads from 6 months ago my audience would hit ad fatigue.
Why is my campaign and ad set already completed but ad is in review? What does that mean?
Are the timeframes for start and end set in the past?
@@BenHeath yes.
Love you
DanTDM for Advertising
wordy
Bom d+
is there any way to see the ad targeting and audiences other ads have used?
There isn’t I’m afraid. I’ve got lots of videos that can help you with targeting though
You can be original. By getting ideas on how to do it better from already existing successful methods
Bad idea to shoose instagram as an example ...
Really six months?
You can shrink that timeframe but then you have less certainty over the example's success.
This video is not accurate Ben. I looked up only active listings from 2020 and if you click on many of them they lead to facebook pages with no link to any product, websites that do not load, ebay links and stores that are closed or not working.
It says active for all of them. What you are saying in theory sounds smart but sadly many inactive ones say active permanently it seems.
I can prove it to you if you do not believe me but I would take down this video if I was you.
I think you are looking at ads within a special category? Inactive ads within a special category are still visible after they have stopped running. But most ads, which fall outside a special category don't stay in the ads library once they have been turned off - those ads that have been running a while there, are likely to be highly successful.
@@BenHeath I wrote you a detailed reply that is gone now. That tells me youtube instantly deleted it or you deleted it.
It was not within a special category.
I have proof this video is not accurate.
@@BenHeath You have no reply now?
@@BenHeath I wanted to give you the benefit of the doubt and let you reply but that you do not reply or delete this video makes me think you just make click bait videos or you con people.
This doesn't work, Ben. Unless you modal them into a market they're not advertising in, or else it won't. I've lost around $5 trying this strategy.
You are saying this doesn't work because you have lost $5 on it? Seriously?
@@BenHeath I meant $5k lmao, my bad.
It's probably your fault not the method.
Last time i followed you spent $300 and got 0 results
That's not his problem, a lot of the info he gives is good
What were you selling?