Hi Ben. Your videos are so fantastic. No BS, and no saying the same thing over and over. Just straight in the ads manager, and then the knowledge bomb. Legend.
I love this Ben....I already used the 3rd one last month. An omnipresent awareness campaign sells like crazy if the audience size is between 20k to 30k
GREAT VIDEO! Thank you. One clarification that might be applicable to many people... Going with your shoe example... let's say that you sell two types of shoes for adult males, one is for basketball and one is for soccer. Would those go in the same campaign or different campaigns? What is the criteria for deciding which organization is likely the best? Is it the target overlap (eg. the products are targeted towards the same or different people) ? the usage overlap (the products are used for the same / different things)? the "look of the ad" overlap (the products look similar / different to/from each other)? Something else?
I scrolled through comments to see if anyone asked this. Same thing interests me. For example if you sell 5 jackets, 3 sweatshirts and 6 pants. All 3ranges into 1 campaign or all separately or jacket+sweatshirts in one, pants in second...
@@BenHeath Thank you! Im currently setting up the direct to offer strategy, and i have 4 interest testing ad sets with 4 ads each in them. I have 100 dollars to spend in total for this week. Do you think i will give my ads a fair chance if i have a daily campaign budget of 20 dollars and run it for 5 days? Eitherway, you did a very well explained video. I really appreciate you! Best regards!
So, what's the strategy / campaign structure for those brands we are starting off new and have no retargeting data? What should be the ideal structure in such cases? Would help if you make some video on this approach.
awesome video as always Ben! Question: Say you’re a local service provider for fencing. Your clients can either be residential (B2C) or commercial clients (B2B). Because of this, they, of course, have to be two different creatives/copies. How would one make sure there’s no overlap between both types of clients? For instance, commercial audience seeing the “residential” ad copy. Or does it even matter since they’ll know regardless that we offer the service in general? I’d appreciate your insights!
Hello, very nice video got 2 question 1 In cold trafic campaigns (interest), do you exclude warm trafic? So let's say everyone involved in social media 360 days + PV 180? 2 In the look like audience campaign, do you exclude the group on the basis of which you created a given segment and warm traffic?
What an awesome video! Question... For the sales campaign, do you recommend that I create another campaign and target those same people in the warm audiences witht he amni present awareness ads using brand awareness? For an example, helpful blog posts and reviews, etc? How about the sales campaign, do you recomend that I do two - 3 warm audiences in there? for an example, it can be Warm Audiences - Reviews... Warm Audiences - Image Ads, etc...
Hi Ben, I haven't watched your videos for probably 9 months now and sorry for saying this, but I liked your older videos more (no music, no cuts, no effects, no green screen).
How much of the total budget would you recommend to split between lead magnet vs conversion campaigns? For example $100/day total budget to make it simple
@@BenHeath going to go ahead and use a cold audience for one campaign and go with the omni present for my warm audience because they are small anyways and niche.
This is awesome. I have learned so much from you! Question, though-is showing one ad twice per day to someone too much? When I think about my own personal preferences, I find ads that do that annoying.
Thanks a lot. It can be but depends on the ad. I think you are referring to the omnipresent content strategy here and the idea is to put two DIFFERENT ads in front of people each day. That's a very different user experience.
Hi Ben. I have a quick question for you. Let's say we have 3 products within a product range. We run a DTO campaign with 5 ad sets and 4 ad's in each. How could we direct our audience to a specific product within the product range? 1 ad per each product? How would you do it? I am afraid that by default 1 ad (one product) will direct traffic to itself as the best performer and leave the other 3 ads ( prdoucts) behind.
Hi Ben, thanks for such valuable content. I have been binge watching you for days now - Also your Google Ads Channel ! :) I have a question regarding how to reach extremely niche target groups using your campaign structures. Lets say I want to reach potential customers of a social media agency (such as brands) in Germany to do their organic social media work (content creation, posting, communication etc.). How would you approach this, in particular the targeting with a limited budget of up to a few thousand € / month? My idea is to setup a Advantage Budget optimization Campaign with different ad set for 1) warm audience and 2) Lookalikes based on warm audiences instead of lists, because the number of actual customers is very low. 3) NO open targeting as because as you explained in your video about targeting it probably wont work for niches 4) NO detailed targeting as I assume there is usually no suitable detailed targeting option for such niches Additionally I am thinking about testing your Omnipresent Content Strategie with the same targeting for warm audiences + warm audience based Lookalikes. Thanks a lot again for the great work and education!
Hey Ben! Absolutely love your videos and work. My question are about AD FATIGUE and SUCCESS MEASUREMENT? In this format, what are the key indicators that you look for what yours ads are starting to fatigue? Is it an increase in CPM or a decrease in engagement rate, or drop off in conversions (even though it is a reach is the objective)? Secondarily, what do you measure the success of your campaigns on? For example if you were looking at increasing purchases, would you measure success against the campaign omnipresent campaign OR try to measure incremental increase in purchases at an ad account level? Thanks again for your videos. Love you work :)
Good questions and thank you very much :) For ad fatigue, frequency is the metric to keep an eye on. You typically don't want to go above a 3 when targeting cold audiences without changing up ad creative. For results we focus almost exclusively on cost per conversion or ROAS. That's the metric that really matters and the one you want to use to make your optimization decisions.
Amazing video. I'm trying to maximize for sales for dropshipping. I winged a facebook ads "sales" campaign this week and made no sales but I feel I came close. This video helped me so much on how to use Facebook ads effectively. Going to put the 'direct to offer structure' into action after I create a more creatives and organize what audiences I want to target. But I have 1 question. Alot of ppl are saying that broad targeting audiences is enough and/or even better than specific targeting audiences because facebook will hone in on what's working and what's not. But if I include just 1 broad targeting audience as a cold ad set along 3 other cold ad sets wouldn't that 1 broad targeting audience take 4 times as long to hone in? So that's 4x spending I guess.
Hey Ben - This is a great thought. Quick question though - For the last structure (Awareness campaign), why not we use different Ads within a Single Ad Set as far as the audience are the same? Why separate Ad Sets?
Thank you very much for your fantastic videos from which we can learn a lot! I have a question. How can you test the warm audiences, to see which of them are performing better? Because as there is the IOS thing, could happen that the warm audience could perform better without these outside sourses. But as I understand, it's not recommended to make another direct to offer compaign with the same product range, not even to test the warm audiences separately. How can it be done correctly? Thank you very much!
Thanks for the kind words! Honestly, I don't test warm audiences to see which one performs best. I know they will perform better than cold audiences and I therefore want to target them all.
Hello Ben. Lately I have become a huge fan of your videos. They are incredibly helpful and make Facebook Ads much easier to understand and implement. For the second campaign structure, you mention creating a separate retargeting campaign alongside the primary campaign to generate leads. How much of a smaller budget should we devote to this retargeting campaign? Is there a reason not to just include it within the primary campaign like you mentioned in other videos?
Looks very interesting. Thank you Ben. Please tell us what kind of 2 different lookalike audiences should we have? Website purchasers lookalike and customer list lookalike would be a good example?
Hope i get your help. After I turn off the underperformer, what is next? Do u continue testing? Duplicate new ads set and ads? To make it count to 5 ads set and 3 ads again? Or just scale it up? Most of the time, the next step after closing underperformer, is the confusing one.
@@BenHeath hi ben thanks for ur reply. Another question hope u dont mind. If u satisfied with your result, u still need to close the underperformer right? Then After u close the underperformer, did u run the ads for a weeks to make the campaign more stable, or straight scale up ?
Thank you again, I will use this to make my first real campaign. My question is which is bothering me is how to change the targeting options after a while, when you are trying other lookalikes or interests? Do I pause a not good working whole adset and start another with a whole different targetint option? Or do you pause all of the ads in one of the ad sets and make new ones with new targeting options? Thank you!
Thanks for the great guidance. But what does the Campaign Structure look like for a new business or entity with a new website and online presence that's had minimal traffic to its FB page or website? Basically there's a very small or no warm audience to target. In my case, I have a email list of 300 subscribers at best.🤷🏽♂ Would it be advisable to still create 4 ad sets of all cold audiences but without a warm audience ad set?
Hmm I think that point of having cold audience is to target people that never (180-356 days) interacted with your brand in someway so I would always exclude warm people from them. I always exlude those 3 audiences: 1. www visitors from last 180 days 2. active / saw us in anyway on FB from last 356 days 3. active / saw us in anyway on IG from last 356 days
Hi Ben. Thanks for the amazing content! You are relay the best! I set up the the direct to oferr campaign exactly like you explained. After 24 hours it's running, im seeing that 90% of the budget is going on the warm audience ad set even though this is the smallest audience. You have any thoughts or ideas why this is happening?
Hey again Ben, or anyone who can answer this. With the last strategy, I don't understand why you'd use several ad sets when you say we're running several ads to the same audience. Could you not just use one ad set and run several ads to the same ad set? I don't see the advantage in using multiple ad sets if they're the same.
Thanks for a brilliant video again Ben! Really appreciate the value here as always! Quick question, I'm running ads for a jewelry brand (high AOV) which is making targeting difficult and also broad ad sets not very good, results-wise. Would you recommend Lookalikes or interest based targeting since post IOS? Seeing very high CPC & CPM with them both unfortunately.
Thanks a lot :) You can probably make both work. I would try not to worry about CPM too much as there will be limits to what you can do. Instead I would try and think about your offers and ad creative more. Its your cost per conversion that really matters and you have a lot more control over that.
Thank you once again Ben for this super informative video! I'm definitely going to try out your campaign structure again. Btw, is there any instance in which you would recommend an ABO campaign instead of CBO?
Could you provide guidance on the optimal structure for Facebook ad accounts when managing multiple domains tailored to different countries? Specifically, I'm interested in understanding whether: 1. Should I use separate ad accounts for each domain if you have like phones with a .com for a global audience, phones with a .de for Germany, and phones with a .es for Spain 1.1. If YES then how should the ad accounts and pixels be organized in this scenario to maximize effectiveness? 1.2. If NO, if a single ad account can efficiently manage all domains, then how should I structure the ads? 1.2.1. Should I use 1 ad set for each domain to geo and language target or dedicated campaign or how?
Hey Ben , thanks so much for all your help. I do have a question, what objective would you recommend for someone that doesn't have a website but is looking to grow brand identity and grow contact base for their potential site. Thank again, looking forward to hearing from you.
As the warm audience grows would you just grow the ad set budget max and min. Or is there a point where you break retargeting into a different campaign
Hi @BenHeath , thank you so much for your great content! One question, for direct to offer campaigns, you suggest organizing campaigns by product range...in the case of lead generation for a single service does the same thing apply? do we use different landing pages in the same campaign/adset? In this way, isn't the campaign hardly optimizable/scalable? Thanks!
You are very welcome. I would use different campaigns for different services. If you are offering the same service but wanting to test multiple landing pages, I would also break those out into multiple campaigns. Most people advertising the one service, will just be using the one landing page.
Love your videos. We are a coaching company using Lead form ads. We want to retarget those leads. Our budget is small, $20-40 per day. Could you recommend what our Retarget budget per day be?
Great videos, I am learning a lot! I have been using CBO campaigns and the structure that you are recommending but having problems that Facebook quickly focuses on specific ads and therefore dont give any budget for others - making it hard to test. I am now doing ABO campaigns instead to control my testing, but feel I am missing out on the many advantages that a CBO campaign gives. Is there a way I can run CBO campaigns and solve this problem?
Here’s What I Do… 1. Schedule all ads to start at the same time (next day) to allow everything to be reviewed and started at the same time 2. Set minimum budget in your adsets… Leave around 50% for CBO to control 3. I honestly keep cold audinces and warm in Two separate cbo Campaigns since FB usually spends a lot more on bigger audinces 4. Pause ads That get 90% of the budget whilst other ads get none Almost. Force fb to spend 1-2 days on the other ones and Then start the One You pause and see if it helps
Great video! Do you run these different campaign types at the same time? How do you keep the direct to offer campaign and the lead magnet campaign from having overlapping audiences?
Thanks :) Sometimes, it will really depend on the business. We'd rarely run all three but two of the three can often be run depending on product/service offering.
Hi Ben, amazing video, thank you! Question about Ad structure 1. When I follow your steps and create 1 campaign with 5 ad sets, that contain 5 ads, and then duplicate the 5 ads to the other 4 ad sets, I end up showing 25 ads per each ad set when I select an ad set and switch to view ads tab. Is this correct? It seems like I should only have the 5 ads when I select any of the 5 ad sets?
I run a course business. Is it possible to run all of these campaigns simultaenously, or would that cause ad fatigue and overlat issues? Your Help is greatly appreciated!
Hi Ben, been binging your videos today! Would you combine lead magnet structure with onmipresent structure for, say, a hot tub dealership? And is there a quick little nugget you could throw out that might be useful to this setup please? Thanks! :)
I have a question, in the first structure you use a look I like in the set 3 and 4, the 3 is a look I like of the 1 as set and the 4 is a look I like of the 2 ad set? Isn't more effective if I use 4 different ad set with 4 different personas and test them? At the Warm Audience use the same structure?
Can you please help? Confused at 26:51. You were talking about a pound a day per ad set but you were in the ad budget. Is it a pound in the ad set per day or a pound in the ad per day? Thanks in advance!
Hi Ben, can you use the omnipresent strategy for e-commerce? we only have 4 types of product in a variety of colours - we also have an expert offering tips
Hi, thanks for the great video! I would like to ask if strategy 3 would work better if we build it on top of a conversion campaign? Or if my main goal is to make as many sales as possible, should I run some other sales-oriented strategy alongside the omnipresent content strategy?
Hey Ben, I’ve inherited a direct to offer campaign structured so the daily budget is set at the Adset level not Campaign level. Am I able to edit the existing campaign so the Budget is set by the Campaign and still maintain current momentum? The previous agency were constantly adjusting their Adset daily budgets and I much prefer your method of letting FB decide what's working best. They only have 2 adsets running 2 ads each & both are performing ok but not amazing. The Adsets are both broad/open targeting. Cheers.
Hi Darren, if the campaign is working ok I would be reluctant to change it now. I would probably just change the set up for the next campaign you launch instead.
@@martinvarshev If I am testing 1% and 10% simultaneously, wont FB allocate the entire budget to the larger audience ? in this case, 10% LLA .Thoughts?
Hi Ben, great content as always. Curious on how the ios 14 update affects users in the audience who have filled out the lead magnet on the website. I know we can still track on-site conversions in Facebook, but my understanding is that we aren't given as much data on the actual user. Is Facebook still able to target users who have filled out the lead magnet on the website in order to remarket to them? Thanks in advance sir.
Thank you for the content it's super helpful and clear. i have 1 question about the audience if i have 4 ad set for example with different videos and i want to target 4 countries should i put the 4 together with every ad set or each ad set 1 country , i would appreciate if you reply to me thank you very much again:)
![Seungmin "그렇게, 천천히, 우리(As we are)" | [Stray Kids : SKZ-PLAYER]](http://i.ytimg.com/vi/kAzmhLHePqU/mqdefault.jpg)
Hi Ben. Your videos are so fantastic. No BS, and no saying the same thing over and over. Just straight in the ads manager, and then the knowledge bomb. Legend.
Thank you very much :)
@@BenHeath😊
Watched 1/3 of the video, mind-blowing value. Thank you so much Ben!
Glad it was helpful!
I love this Ben....I already used the 3rd one last month. An omnipresent awareness campaign sells like crazy if the audience size is between 20k to 30k
Very glad to hear it :)
But how often you change that audience? Would be quite easy to exhaust an audience that small
What is the price range of your products if you don't mind me asking?
@@eldonmirjah7549 $27 to $299 digital products
2 weeks and u must have 10 ads (NON PUSY ADS) They must provide some value to a targeted audience. Think like a fish if want to catch more fish. ;)
Great clear and easy to follow videos! Keep em coming!
Thanks, will do!
GREAT VIDEO! Thank you. One clarification that might be applicable to many people... Going with your shoe example... let's say that you sell two types of shoes for adult males, one is for basketball and one is for soccer. Would those go in the same campaign or different campaigns? What is the criteria for deciding which organization is likely the best? Is it the target overlap (eg. the products are targeted towards the same or different people) ? the usage overlap (the products are used for the same / different things)? the "look of the ad" overlap (the products look similar / different to/from each other)? Something else?
I scrolled through comments to see if anyone asked this. Same thing interests me.
For example if you sell 5 jackets, 3 sweatshirts and 6 pants. All 3ranges into 1 campaign or all separately or jacket+sweatshirts in one, pants in second...
@@v1l4v1l4 + 1
Just want to say the backgrounds in this video feel a lot better than the new style future tech room you've had recently
Thanks for the feedback - very helpful :)
Thank You Ben. know i understand how to Structure my Campaign
Cant wait to try these different strategies, i really appreciate your videos. Much love from Sweden!
Thanks a lot and good luck!
@@BenHeath Thank you! Im currently setting up the direct to offer strategy, and i have 4 interest testing ad sets with 4 ads each in them. I have 100 dollars to spend in total for this week. Do you think i will give my ads a fair chance if i have a daily campaign budget of 20 dollars and run it for 5 days?
Eitherway, you did a very well explained video. I really appreciate you!
Best regards!
Love your style … so dedicated!!
Thanks :)
So, what's the strategy / campaign structure for those brands we are starting off new and have no retargeting data? What should be the ideal structure in such cases? Would help if you make some video on this approach.
Hi ben Heath, Your videos are the best Thank you so much. I have a store and struggling to get there and your videos helps me alot. thanks again
Happy to help :)
awesome video as always Ben! Question:
Say you’re a local service provider for fencing. Your clients can either be residential (B2C) or commercial clients (B2B). Because of this, they, of course, have to be two different creatives/copies. How would one make sure there’s no overlap between both types of clients? For instance, commercial audience seeing the “residential” ad copy. Or does it even matter since they’ll know regardless that we offer the service in general?
I’d appreciate your insights!
Thanks man, this was extremely helpful! I am currently in the process of putting up agency ads and this is exactly what I needed. 🙏
Good luck, Robin!
What type of objective are you planning to use?
Thanks :)
Hello, very nice video got 2 question
1 In cold trafic campaigns (interest), do you exclude warm trafic? So let's say everyone involved in social media 360 days + PV 180?
2 In the look like audience campaign, do you exclude the group on the basis of which you created a given segment and warm traffic?
would like to know this too
The Thumbnail is Dope 🤣. Your contents are always superb
Awesome - thanks a lot :)
LOVE IT. YOU ARE BEN GPT FOR ALL THINGS META ADS.
Haha thanks a lot :)
What an awesome video! Question... For the sales campaign, do you recommend that I create another campaign and target those same people in the warm audiences witht he amni present awareness ads using brand awareness? For an example, helpful blog posts and reviews, etc? How about the sales campaign, do you recomend that I do two - 3 warm audiences in there? for an example, it can be Warm Audiences - Reviews... Warm Audiences - Image Ads, etc...
Hi Ben, I haven't watched your videos for probably 9 months now and sorry for saying this, but I liked your older videos more (no music, no cuts, no effects, no green screen).
Great Video. Loved it♥♥♥♥
How much of the total budget would you recommend to split between lead magnet vs conversion campaigns? For example $100/day total budget to make it simple
Super helpful! You rock brother!
Thanks a lot :)
@@BenHeath going to go ahead and use a cold audience for one campaign and go with the omni present for my warm audience because they are small anyways and niche.
This is awesome. I have learned so much from you!
Question, though-is showing one ad twice per day to someone too much? When I think about my own personal preferences, I find ads that do that annoying.
Thanks a lot.
It can be but depends on the ad. I think you are referring to the omnipresent content strategy here and the idea is to put two DIFFERENT ads in front of people each day. That's a very different user experience.
This is Rich Content..! Kudos
Thanks a lot :)
Hi Ben. I have a quick question for you. Let's say we have 3 products within a product range. We run a DTO campaign with 5 ad sets and 4 ad's in each. How could we direct our audience to a specific product within the product range? 1 ad per each product? How would you do it?
I am afraid that by default 1 ad (one product) will direct traffic to itself as the best performer and leave the other 3 ads ( prdoucts) behind.
Amazing content Ben, thanks a lot for sharing this!! :)
Glad you enjoyed it :)
Hi Ben, thanks for such valuable content. I have been binge watching you for days now - Also your Google Ads Channel ! :)
I have a question regarding how to reach extremely niche target groups using your campaign structures.
Lets say I want to reach potential customers of a social media agency (such as brands) in Germany to do their organic social media work (content creation, posting, communication etc.).
How would you approach this, in particular the targeting with a limited budget of up to a few thousand € / month?
My idea is to setup a Advantage Budget optimization Campaign with different ad set for
1) warm audience and
2) Lookalikes based on warm audiences instead of lists, because the number of actual customers is very low.
3) NO open targeting as because as you explained in your video about targeting it probably wont work for niches
4) NO detailed targeting as I assume there is usually no suitable detailed targeting option for such niches
Additionally I am thinking about testing your Omnipresent Content Strategie with the same targeting for warm audiences + warm audience based Lookalikes.
Thanks a lot again for the great work and education!
Hey Ben! Absolutely love your videos and work. My question are about AD FATIGUE and SUCCESS MEASUREMENT?
In this format, what are the key indicators that you look for what yours ads are starting to fatigue? Is it an increase in CPM or a decrease in engagement rate, or drop off in conversions (even though it is a reach is the objective)?
Secondarily, what do you measure the success of your campaigns on? For example if you were looking at increasing purchases, would you measure success against the campaign omnipresent campaign OR try to measure incremental increase in purchases at an ad account level?
Thanks again for your videos. Love you work :)
Good questions and thank you very much :)
For ad fatigue, frequency is the metric to keep an eye on. You typically don't want to go above a 3 when targeting cold audiences without changing up ad creative.
For results we focus almost exclusively on cost per conversion or ROAS. That's the metric that really matters and the one you want to use to make your optimization decisions.
Amazing video. I'm trying to maximize for sales for dropshipping. I winged a facebook ads "sales" campaign this week and made no sales but I feel I came close. This video helped me so much on how to use Facebook ads effectively. Going to put the 'direct to offer structure' into action after I create a more creatives and organize what audiences I want to target. But I have 1 question. Alot of ppl are saying that broad targeting audiences is enough and/or even better than specific targeting audiences because facebook will hone in on what's working and what's not. But if I include just 1 broad targeting audience as a cold ad set along 3 other cold ad sets wouldn't that 1 broad targeting audience take 4 times as long to hone in? So that's 4x spending I guess.
Hey Ben - This is a great thought. Quick question though - For the last structure (Awareness campaign), why not we use different Ads within a Single Ad Set as far as the audience are the same? Why separate Ad Sets?
This content in priceless, it it so valuable. Thank you a lot
Thanks for saying so :)
Very informative video! I've got a question, do you use frequency control and if you do, do you set in campaign or adset level?
Would love to connect and let you show an example for auto insurance in one specific state for me. There is minimal videos for auto insurance agents.
Incredible video once again
Thank you very much - I think my editor did a fantastic job with this one :)
Hi Ben, thanks for your video, I will try to
apply this
How often do you recommend to update your email list custom audience? Daily? Is there an automated way to do it?
It usually possible for it to update automatically. You should see that option when you set it up
Thank you very much for your fantastic videos from which we can learn a lot! I have a question. How can you test the warm audiences, to see which of them are performing better? Because as there is the IOS thing, could happen that the warm audience could perform better without these outside sourses. But as I understand, it's not recommended to make another direct to offer compaign with the same product range, not even to test the warm audiences separately. How can it be done correctly? Thank you very much!
Thanks for the kind words!
Honestly, I don't test warm audiences to see which one performs best. I know they will perform better than cold audiences and I therefore want to target them all.
@@BenHeath Thank you very much!
Hello Ben. Lately I have become a huge fan of your videos. They are incredibly helpful and make Facebook Ads much easier to understand and implement. For the second campaign structure, you mention creating a separate retargeting campaign alongside the primary campaign to generate leads. How much of a smaller budget should we devote to this retargeting campaign? Is there a reason not to just include it within the primary campaign like you mentioned in other videos?
I had the same question - I think the ad spend is controlled by the Campain so you will not need to allocate different amounts.
Thank you so much this was actually SO helpful
Glad it helped!
Hey man, great video!!! struggling with finding a decent audience for wedding photography, it's a grind but ill get there!
Looks very interesting. Thank you Ben. Please tell us what kind of 2 different lookalike audiences should we have? Website purchasers lookalike and customer list lookalike would be a good example?
Yep :) There are also a bunch of others we might test. I'd check out my LAL tutorial for more info
You are right in the centre of it all here 😃 nice chroma... miss the walk in the woods
I’ll bring it back at some point :)
Hope i get your help. After I turn off the underperformer, what is next?
Do u continue testing?
Duplicate new ads set and ads? To make it count to 5 ads set and 3 ads again?
Or just scale it up?
Most of the time, the next step after closing underperformer, is the confusing one.
Yes you are spot on - we will either test new alternatives or if we are happy with results, start scaling
@@BenHeath hi ben thanks for ur reply. Another question hope u dont mind.
If u satisfied with your result, u still need to close the underperformer right?
Then After u close the underperformer, did u run the ads for a weeks to make the campaign more stable, or straight scale up ?
thank you for sharing all of those info
Glad it was helpful :)
Great video!
Thanks!
Thank you again, I will use this to make my first real campaign. My question is which is bothering me is how to change the targeting options after a while, when you are trying other lookalikes or interests? Do I pause a not good working whole adset and start another with a whole different targetint option? Or do you pause all of the ads in one of the ad sets and make new ones with new targeting options? Thank you!
You are amazing broh
Ben you are a massive help. Thanks
Happy to help :)
Hey thanks for this, should I put multiple different countries into the cold ad sets ? or run a new campaign for different countries ?
Thanks for the great guidance.
But what does the Campaign Structure look like for a new business or entity with a new website and online presence that's had minimal traffic to its FB page or website? Basically there's a very small or no warm audience to target. In my case, I have a email list of 300 subscribers at best.🤷🏽♂
Would it be advisable to still create 4 ad sets of all cold audiences but without a warm audience ad set?
amazing vid! if running direct response ad and lead magnet are they best off in 2 diff campaigns?
Thanks! Yes they are :)
Do you exclude the Warm Audiences in the Cold Adsets?
No I don't but it's not the end of the world if you do.
Hmm I think that point of having cold audience is to target people that never (180-356 days) interacted with your brand in someway so I would always exclude warm people from them. I always exlude those 3 audiences:
1. www visitors from last 180 days
2. active / saw us in anyway on FB from last 356 days
3. active / saw us in anyway on IG from last 356 days
@@karol.falkiewicz I agree. Thank you.
Fabulous video! Thank you! What is your preferred call-to-action in the Omnipresent campaigns?
Thanks a lot :)
It really depends on the next step of your sales funnel. Could be to book a call, could be to make a purchase directly.
Thanks, incredible video and I got my answer thanks again ❤️❤️
Awesome, glad to hear it
Thanks you for sharing knowledge 💫 super explain
Glad it was helpful!
Great Video. Thank you
You are welcome :)
Would you throw in video viewers audience segmented for each range? If you have a few different product categories
Sure :)
Thanks a lot for your valuable video😊
Hi Ben. Thanks for the amazing content! You are relay the best!
I set up the the direct to oferr campaign exactly like you explained.
After 24 hours it's running, im seeing that 90% of the budget is going on the warm audience ad set even though this is the smallest audience.
You have any thoughts or ideas why this is happening?
Great video. Can you make a video of testing $20 adsets. And how to kill bad ads.
Thanks and good suggestion :)
Hey again Ben, or anyone who can answer this. With the last strategy, I don't understand why you'd use several ad sets when you say we're running several ads to the same audience. Could you not just use one ad set and run several ads to the same ad set? I don't see the advantage in using multiple ad sets if they're the same.
thank you man!
Happy to help!
Thanks for a brilliant video again Ben! Really appreciate the value here as always! Quick question, I'm running ads for a jewelry brand (high AOV) which is making targeting difficult and also broad ad sets not very good, results-wise. Would you recommend Lookalikes or interest based targeting since post IOS? Seeing very high CPC & CPM with them both unfortunately.
Thanks a lot :)
You can probably make both work. I would try not to worry about CPM too much as there will be limits to what you can do. Instead I would try and think about your offers and ad creative more. Its your cost per conversion that really matters and you have a lot more control over that.
Thank you once again Ben for this super informative video! I'm definitely going to try out your campaign structure again. Btw, is there any instance in which you would recommend an ABO campaign instead of CBO?
Could you provide guidance on the optimal structure for Facebook ad accounts when managing multiple domains tailored to different countries? Specifically, I'm interested in understanding whether:
1. Should I use separate ad accounts for each domain if you have like phones with a .com for a global audience, phones with a .de for Germany, and phones with a .es for Spain
1.1. If YES then how should the ad accounts and pixels be organized in this scenario to maximize effectiveness?
1.2. If NO, if a single ad account can efficiently manage all domains, then how should I structure the ads?
1.2.1. Should I use 1 ad set for each domain to geo and language target or dedicated campaign or how?
With the direct offer campaign structure, how much daily budget do you recommend and size of the audience?
With that it completely depends on your business’ circumstances. The right budget could be £10 a day, could be £10,000
It's a great video Ben!! Pure value BOMB💣💣💣
Could you please make a video on lead gen with the website for web developers and freelancers ??
Thanks a lot and that's a good idea :)
Hey Ben , thanks so much for all your help. I do have a question, what objective would you recommend for someone that doesn't have a website but is looking to grow brand identity and grow contact base for their potential site. Thank again, looking forward to hearing from you.
As the warm audience grows would you just grow the ad set budget max and min. Or is there a point where you break retargeting into a different campaign
I wouldn't normally set a min and max and let Meta take care of budget allocation for me :)
Hi @BenHeath , thank you so much for your great content!
One question, for direct to offer campaigns, you suggest organizing campaigns by product range...in the case of lead generation for a single service does the same thing apply? do we use different landing pages in the same campaign/adset? In this way, isn't the campaign hardly optimizable/scalable?
Thanks!
You are very welcome. I would use different campaigns for different services.
If you are offering the same service but wanting to test multiple landing pages, I would also break those out into multiple campaigns.
Most people advertising the one service, will just be using the one landing page.
great video !
Love your videos. We are a coaching company using Lead form ads. We want to retarget those leads. Our budget is small, $20-40 per day. Could you recommend what our Retarget budget per day be?
Thanks :)
That really depends how many people you have in your retargeting audience? A good place to start is 10% of total budget.
Great videos, I am learning a lot! I have been using CBO campaigns and the structure that you are recommending but having problems that Facebook quickly focuses on specific ads and therefore dont give any budget for others - making it hard to test. I am now doing ABO campaigns instead to control my testing, but feel I am missing out on the many advantages that a CBO campaign gives. Is there a way I can run CBO campaigns and solve this problem?
Here’s What I Do…
1. Schedule all ads to start at the same time (next day) to allow everything to be reviewed and started at the same time
2. Set minimum budget in your adsets… Leave around 50% for CBO to control
3. I honestly keep cold audinces and warm in Two separate cbo Campaigns since FB usually spends a lot more on bigger audinces
4. Pause ads That get 90% of the budget whilst other ads get none Almost. Force fb to spend 1-2 days on the other ones and Then start the One You pause and see if it helps
@@lindisopaj Thanks for you answer, it make great sense to give them a minimum budget - I will try that!
@@lindisopaj great tips! How do you set a minimum budget on the ad set level within a cbo campaign?
Where did you learn this stuff? Any books or courses you recommended?
Thanks
Can you create a lead generation campaign video targeting homeowners for a general home service offer?
Great video! Do you run these different campaign types at the same time? How do you keep the direct to offer campaign and the lead magnet campaign from having overlapping audiences?
Thanks :)
Sometimes, it will really depend on the business. We'd rarely run all three but two of the three can often be run depending on product/service offering.
Hi Ben, amazing video, thank you! Question about Ad structure 1. When I follow your steps and create 1 campaign with 5 ad sets, that contain 5 ads, and then duplicate the 5 ads to the other 4 ad sets, I end up showing 25 ads per each ad set when I select an ad set and switch to view ads tab. Is this correct? It seems like I should only have the 5 ads when I select any of the 5 ad sets?
I run a course business. Is it possible to run all of these campaigns simultaenously, or would that cause ad fatigue and overlat issues? Your Help is greatly appreciated!
Great 😌 thank you Ben
Thanks a lot :)
Hi Ben, been binging your videos today! Would you combine lead magnet structure with onmipresent structure for, say, a hot tub dealership? And is there a quick little nugget you could throw out that might be useful to this setup please? Thanks! :)
Great explanation 💚
Thanks :)
Would you use shopify catalog dynamic creative for the direct to offer campaign
Yes you can do :)
Would you use the Omnipresent approach for retargeting purposes?
Yep :)
hi Ben one question: can use less ads set for my personal goals it's still works?
I have a question, in the first structure you use a look I like in the set 3 and 4, the 3 is a look I like of the 1 as set and the 4 is a look I like of the 2 ad set? Isn't more effective if I use 4 different ad set with 4 different personas and test them? At the Warm Audience use the same structure?
Can you please help? Confused at 26:51. You were talking about a pound a day per ad set but you were in the ad budget. Is it a pound in the ad set per day or a pound in the ad per day? Thanks in advance!
could you do more simple way where you explain for example ( in this section we test target audiences and in this section we test ad images and so on)
Hey, Nutu! I am planning to do beginner tutorials if you are interested!
Hi Ben, can you use the omnipresent strategy for e-commerce? we only have 4 types of product in a variety of colours - we also have an expert offering tips
If you have a high enough average customer value then yes
thank you brother
You are very welcome
Hi, thanks for the great video! I would like to ask if strategy 3 would work better if we build it on top of a conversion campaign? Or if my main goal is to make as many sales as possible, should I run some other sales-oriented strategy alongside the omnipresent content strategy?
Yes we would often do that. You want to balance the necessity of short term sales with the long term brand building that omnipresent content can do.
Thanks Ben for the tip regarding CBO and warm targeting. Do you think this will still work using 2 ad sets (cold and warm) but using Dynamic Creative?
Yes, I think this will work fine. Just track the results from Breakdown menu
Thanks a lot :)
Yes you can do that.
Hello Ben, in the omnipresent campaign at campaign level what i need to select for "buying type"? Auction or reach and frequency?
I'd go with Auction :)
Hello ben, the auction not let me decide frequency (1 every 5 days) like in the video. Only reach let do this. I am making sonething wrong?
in the lead magnet campaign for cold audience do you exclude actual leads? I know you gonna retarget them on the adset of "warm but not leads"
Hey Ben, I’ve inherited a direct to offer campaign structured so the daily budget is set at the Adset level not Campaign level. Am I able to edit the existing campaign so the Budget is set by the Campaign and still maintain current momentum? The previous agency were constantly adjusting their Adset daily budgets and I much prefer your method of letting FB decide what's working best. They only have 2 adsets running 2 ads each & both are performing ok but not amazing. The Adsets are both broad/open targeting. Cheers.
Hi Darren, if the campaign is working ok I would be reluctant to change it now. I would probably just change the set up for the next campaign you launch instead.
hello Ben, glad to come across your channel. I am a complete newbie, where in your videos do you recommend I should start?
Awesome :)
I have a beginners playlist on my channel. I’d start there :)
Super Useful Video, But for the 1st campaign strategy, what are LLAudiences do I use? & what % ?
Test 1% and 10% first. If you see good results try 5% too
Thanks a lot. I've got videos on LLA, I'd recommend going through as I think you'll find them very helpful.
@@martinvarshev If I am testing 1% and 10% simultaneously, wont FB allocate the entire budget to the larger audience ? in this case, 10% LLA .Thoughts?
@@sujitg31 I always use ABO when testing audiences. Use CBO only when scaling them.
@@martinvarshev Hi, if you are using ABO for LLA audiences, won't the adsets compete against each other? Thanks
The B-Roll be having me dying 😂
Awesome :)
Hi Ben, great content as always. Curious on how the ios 14 update affects users in the audience who have filled out the lead magnet on the website. I know we can still track on-site conversions in Facebook, but my understanding is that we aren't given as much data on the actual user. Is Facebook still able to target users who have filled out the lead magnet on the website in order to remarket to them? Thanks in advance sir.
Hi Ben What kind of budget would you recommend for the direct to offer campaign structure?
That completely depends on your business and how much you have to spend I'm afraid. Could be £5 a day, could be £50,000 a day.
Thank you for the content it's super helpful and clear. i have 1 question about the audience if i have 4 ad set for example with different videos and i want to target 4 countries should i put the 4 together with every ad set or each ad set 1 country , i would appreciate if you reply to me thank you very much again:)
If the countries are similar and will use the same ads, then I would put them all in together. Otherwise you want to separate them out.
Great content Ben! Quick question: Can I stack two custom audiences in one adset altogether?
Yes you can with warm audiences :)