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2 года назад
Another fantastic video Ben. Question: would you run this Reach campaign along App Install campaign? It's a $8/month subscription app, so no $1000+ buying option available.
Hello I have an Amazon affiliate account if you want to partner with me then we can sharing the earning that we will earn from doing the sales of Amazon products.
I have a service business where we install or restore and customize wood flooring with custom metal inlays and different things. I feel like this campaign is perfect because as I complete projects and gather content I can continually update the ad sets with new video or images. Thanks ben. I stopped using facebook ads a few months ago. It's too hard to keep up with changes, but I'll give this a go.
This is Diamond!! 1. This omnipresent campaign would create awareness, warm audience, and also generate conversion but needs a time 2. Alongside, run a conversion campaign with larger targeting to generate fast conversion (it helps to recover budget for omnipresent strategy) after period of time from this 10 ads omnipresent strategy and conversion campaign running, we'll get new warm audience that aware of what we do & new buyers (lead/purchase/etc). Imagine the next step we create retargeting conversion campaign with new warm audience from omnipresent strategy and lookalike from the people that convert before! CPR should be really dropped down!! 😍
Why the conversion campaign (run alongside the omnipresent campaign) should have a larger targeting audience? Didn't get that part. It would be really helpful if you explain. Thank you!
I love this strategy Ben! I've spent $40k learning FB ads from some of the world's best, and never seen anything like this strategy. People don't see the power of becoming an authority by familiarity and quality content over time. I'm going to get this in place ASAP. I'm excited by this. Thanks for sharing this valuable information. Much appreciated!
Thats pretty smart. Just deciding 100 or so people are now active viewers and slowly getting that conversion. It’s like the dating concept of just get around them all the time
You sir, are a genious. I absoultely can’t believe i’m just discovering your channel. I have been binge watching your videos since yesterday and you’ve been able to answer a lot of my questions. Thanks a lot for sharing your knowledge with us. Bless!
I just spent 4 hours setting up a FB campaign following the advice of many of your videos. And now, to relax, I open youtube....and I see "I found a better way to advertise on facebook". Noooo
Why not have one piece of content that gets massive composure, and have the other 9 set up as retargeting ads so that we KNOW for sure that it’s always the same people seeing the omnipresent content - rather than risk reaching strangers a big percentage of time? Great videos !
Wow this is genius! I was wonder how i can show multiple ads to the same audience without my ads compete with each other and this might just do the trick!!!!
Thanks Ben, this is very generous of you to share. I’ll set it up, as a warm audience omni campaigne, it sounds like this is solving a major issue I have with fb for 1,5 years now beeing super niche. Thanks!
Wow this is gold. Most people tend to go straight for the conversion campaign however with rising costs, a reach campaign with the breakdown of the ads you recommend is a great way of reaching more of your target audience and really warming them up. This is totally a must. Plus... this campaign set up gives you a lot of ways to retarget your audiences. Great stuff!
You still need to run a purchase campaign alongside. This is great for high budget advertisers with big ticket products. Interesting Ben mentions this only near end of video... that this method is great for high ticket products.
@@wikibi500 I mean ideally you are always running a conversion campaign. They tend to work better with warm traffic anyway. I've had great success implementing a version of this retargeting to a $27 front end offer. The AOV of the entire funnel is about $76
@@marketingwithomg thank you for this reply. So cold traffic with conversion. And warm using reach for the omnipresent. And not necessarily with a high ticket offer. I guess this is gold.
@@marketingwithomg I had to look up your earlier reply in my inbox... can I ask the size and type of your custom audience when you did this... I'm trying to figure out when to apply this method!
Hello Ben, Thanks for the information, I really like your videos. The frequency cap option no longer exist on Meta. Is there any updated info for the Omnipresent strategy?
Thanks so much for the information...johhhh I'm learning a lot....Brand new to social media...trying so hard to make my small business opportunity a success....I appreciate your help 😊
Thanks for providing unbelievably amazing content in all your youtube videos. Quick feedback, all those prop pictures in your video are totally not required and are kinda annoying. You have a very pleasing personality so it does not get boring to watch your video at all. Maybe screenshots from facebook ad account if you really want to break things up would be best.
The end result as you said would be 2 ads being shown to each person per day for 10 days. But thats not always the case with this setup. If you set freq cap at 1 impression every 5 days and you have 10 adsets with 1 ad each, fb could very wel be showing 10 ads to 1 person on day 1 and then repea the same on day 6, and having no impressions being shown from day 2 to 5 and still comply with what you asked for (1 impression every 5 days per adset).
I think better would be running at *without Frequency cap* and just changing all ad creatives every week so that audience will not get bored of watching same ads over and over again.
Great content, thank you so much. Please Facebook posted this message on my adset level even when I did broad targeting: You likely won’t spend the entire budget for this ad set because your audience is too small. Increase the size of your audience to help your ads get more conversions. You can do this by adjusting certain targeting criteria such as locations or detailed targeting. If you’re using a Custom Audience or a lookalike audience, check to see whether these audiences are overlapping. Consider consolidating ad sets with similar audiences. Please what do I do?
Ben, you have again provided a ton of helpful ideas and an easy track to follow! Asa a "Newbie" I am trying to learn as I go to achieve ANY results out of the gate.
I absolutely love this video. I am planning to run a long-term across UK ad campaign for Destination Wedding Photography and I think this might just be the answer.
Genius! Just 2 questions: Do we run all Ad Sets / Ads at the same time? or should we do Value then demo then testimonial then CTA, and retarget audience from each step for the next ?
THis video seemed so straight to the point but then i feel like i've missed something. So, duplicate adsets 10x. But is it then the same ads in each adset?? I get where you talk through the 4 categories of ads but unsure whether it's the same ads in each ad set....(and how many in total)
@@BenHeath Do you have any videos about traffic campaigns? I'm an indie author selling books on Amazon and struggle with audiences and costs-per-click when sending traffic to an Amazon sales page. None of the other styles of campaigns fit for authors selling from Amazon directly. Cheers.
Hey! I've been watching for a long time and I'm grateful for all the great content you put out, but I'm not in love with the style of your latest RUclips videos. They feel awkward, kinda like outside of your usual Tone of Voice. It makes it harder for me to share your awesome content because by writing videos that feel "less professional" (you know what I mean), you kinda come off to me as less of an authority in the industry. These last few videos make me feel mildly entertained, and that's ok, but your usual videos made me feel like I was having a free consultancy session with you and you were taking the time to properly explain things, without even editing out the thoughtful pauses in your monologue. I hope I'm not coming off as too negative! I just kinda want my favorite FB Ads channel back...
Hi Riccardo - thanks for the feedback - I do agree to some extent with what you've said and I'm going to try and find a nice middle ground for my future content.
Very usefull! You are a star! is there any way to change the frequency cap once the campaign's been published without to duplicate the ad set? and if not, will the new duplicate ad set go into learning phase from scratch? let's say I started with 10 ads - 1 every 5 days and now I want to increate to 14 ads - 1 every 7 days
Inspired a lot from this video. Thank you! But I still have some questions that confused me a lot. 1. If I set a campaign just as you said, how can it make sure that 2 different ads will show each day on a 5 day rolling cycle? Is it a confirmed result after your test? Because I have seen your answer that Facebook puts its own limits on how often ads from one advertiser can be shown to people in a short time period. 2. Should I put 10 different ads on 10 ad sets? 3. How often should I update my creatives?
Amazing content. Ben, please do a video on Facebook ad campaign for e-commerce. Thanks. Should you have video already on that, kindly tell me the topic to search for it on your channel. Thanks
Hello Ben, Can you say the exact selection of campaigns object and optimization for the new Facebook structure? One other question, you say is better use "alredy warm audience" like web site visitors, etc. But if we do this we don't stop the acquisition of new cold audience? For example for services that sell only 1 time it is need all time new audience.
Mind blown, the geek in me is so excited to try this. Gonna block out 6 months to work on this as my next project. Thanks Ben. You explain everything so well, I see these type of ads all the time by other well knows marketing coaches like Amy Porterfied and having a proper structure and exactly how they do it so awesome. Such valuable video. Thanks again.
Hey Ben! Absolutely love your videos and work. My question are about AD FATIGUE and SUCCESS MEASUREMENT? In this format, what are the key indicators that you look for what yours ads are starting to fatigue? Is it an increase in CPM or a decrease in engagement rate, or drop off in conversions (even though it is a reach is the objective)? Secondarily, what do you measure the success of your campaigns on? For example if you were looking at increasing purchases, would you measure success against the campaign omnipresent campaign OR try to measure incremental increase in purchases at an ad account level? Thanks again for your videos. Love you work :)
Overlap as a Facebook ads issue is way overblown. There are thousands of ad sets across hundreds+ campaigns trying to reach the same users you are. A few extra ad sets in your campaign is not going to make a difference.
Ben, the content you give is amazing. Many of the campaigns I run are based on your advisees. Please, place the green screen away from you, because you look greenish and not well. Best friendly feelings and keep doing what you do. We all, who work with Facebook need your advices :)
Hi there Ben, love all your videos. For your ideal CBO setup I believe you like to do 1 campaign with these adsets: 1 warm, 2 lookalike, and 2 cold-targeted. With that if one of the cold doesn't do well, it seems you swap it out for another targeted adset. My question is why not 3 or 4+ cold targeted adsets from the start? As CBO will optimize whichever is best performing anyway?
If using Awareness for MOF warm audience, what would you use for TOF and BOF? For ecommerce, would you use conversions with a broad audience for TOF, awareness for MOF and conversions again for BOF?
Hi Michael, I don't use the typical TOF, MOF, BOF structure. If would usually run an Omnipresent content campaign (is appropriate for the offer) and perhaps a Direct To Offer campaign alongside it. Yes you will certainly need to spend more if you want to reach a higher proportion of your target audience. What that number is will massively depend on your typical CPMs.
@@BenHeath Omnipresent and Direct to Offer both seem to be warm audience campaigns, what would you recommend for cold audiences to bring people in before the omnipresent and direct to offer get triggered?
Sorry I missed this reply Michael. Direct to Offer is sent to both warm and cold audiences, with the majority of the budget being spent on cold audiences. To build an audience for omnipresence we would often use the Lead Magnet strategy though - you can then take those opt ins. But as stated you can also use other warm audiences.
Thanks for another top video Ben, but riddle me this: I may be missing something fundamental here (and most probably am...) but what is stopping your audience from being shown 10 ads on 1 day every 5 days, as opposed to being shown 2 different ads each day on a 5 day rolling cycle as you say in your video? Thanks a bunch
Good question - Facebook just won't do that. In addition to your frequency cap, Facebook puts its own limits on how often ads from one advertiser can be shown to people in a short time period.
Bro but you set frequency cap on Ad set level so how Facebook wont do that? I think its bs..when u have cap set up on 10 ad sets for 1/5 it will show 10 ads in one day and for next 4 days it will not show ads.. am i wrong?
Hey @BenHeath I'm trying to show my client examples of demonstration ads for high-ticket services, where do you think i might find stuff like this? I can't really put my finger on the exact kind of content that is. It's kind of like showing and explaining the service, right? I find it hard to check for examples
How the 2 campaigns ( reach and conversions) are connected to each other? I am assuming you save the audience for reach and use a conversion campaign to do retargeting?
You will have to set up one more campaign as a traffic objective to get the website visitor audiences. Reach campaign would not give you more landing page views but only unique reach. If you want to go directly from reach to conversion then use video assets in reach and then target the video viewers in your conversion campaign
Hey Ben, Facebook isn't allowing me to see my estimated audience size when creating this Reach campaign. Is there a workaround here? Thanks, very helpful content.
Hey Ben, fantastic video. Is your ultimate goal here to warm this list up, and then retarget them later with a conversions campaign? Or are you excepting conversions with this campaign setup?
Thanks a lot - you can retargeting them with a conversions campaign and we usually will - but the call to action ads in this campaign structure should also generate customers after a while
Wow this is really interesting. Question for you: do you make all the ad groups go live at at the same time? How do you know your audience isn’t getting the CTA creative before the value ad? Thank you
Yes we usually do - if it's a cold audience then we will often delay the CTA ads a week or so. But if it's a warm audience, we go live with everything :)
Hi Ben, Thanks again for this new perspective that I will try right away. - A question: Can I put this campaign in off mode every 2 weeks for example? (2 weeks ON - 2 weeks OFF). That way, I can reduce my budget at the beginning without affecting the performance of the campaign? Thank you very much for your expertise.
It actually could do - it will take a long time to be ROAS positive though, because you need to factor in the repeat custom you'll get from new customers.
Honestly, I don’t understand, even though I’ve been advertising for years. If I have, for example, 10 ad sets, and I set the frequency EXACTLY AS SHOWN IN THE VIDEO, doesn’t it happen that on Day 1, it shows all 10 ads and then nothing for the remaining 4 days? Since the frequency is set at the ad set level and these are separate ad sets, I assume it doesn’t distribute them evenly. Or did I miss something somewhere? Do I need to enable some Advantage feature or anything else? Thanks!
Thanks for such a detailed video about the long term ad strategy. however I have a question - How can you track the results for the only present content campaign?
You are very welcome. You can track conversions in ad account as you are sending people to take specific actions with your CTA ads. You can also use UTMs
I am excited to actually test this out. This in theory sounds golden and genius honestly. My only question I have is when do you decide to scale the adsets from $1 per day to higher budgets a day.
Hey Ben... I've watched a few different videos of your today and the suggested video on screen function at the end isn't showing up. (Arrows only, no video in video) Just wanted to let you know there was some sort of issue going on... (thanks for the great content though!)
@@BenHeath It's weird, i followed the video the way you showed but the only options given to me are: inventory filter, block lists, content type exclusions and topic exclusions. Not too sure why.
Thanks, Ben. The structure is genius! I really want to try this! Do you use this strategy for local businesses? When the segment has seen the ads, do you need to create new ads for this segment?
WATCH NEXT: The BEST Way To Create FACEBOOK ADS For Beginners
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Another fantastic video Ben. Question: would you run this Reach campaign along App Install campaign? It's a $8/month subscription app, so no $1000+ buying option available.
Hey Ben, please post the video's transcript on fb group it will be a great help. There's so much in this video which is difficult to handle 😃
Ben, what's happened to retargetting??
Hello I have an Amazon affiliate account if you want to partner with me then we can sharing the earning that we will earn from doing the sales of Amazon products.
I have a service business where we install or restore and customize wood flooring with custom metal inlays and different things. I feel like this campaign is perfect because as I complete projects and gather content I can continually update the ad sets with new video or images. Thanks ben. I stopped using facebook ads a few months ago. It's too hard to keep up with changes, but I'll give this a go.
This is Diamond!!
1. This omnipresent campaign would create awareness, warm audience, and also generate conversion but needs a time
2. Alongside, run a conversion campaign with larger targeting to generate fast conversion (it helps to recover budget for omnipresent strategy)
after period of time from this 10 ads omnipresent strategy and conversion campaign running, we'll get new warm audience that aware of what we do & new buyers (lead/purchase/etc).
Imagine the next step we create retargeting conversion campaign with new warm audience from omnipresent strategy and lookalike from the people that convert before! CPR should be really dropped down!! 😍
Why the conversion campaign (run alongside the omnipresent campaign) should have a larger targeting audience? Didn't get that part. It would be really helpful if you explain. Thank you!
I love this strategy Ben! I've spent $40k learning FB ads from some of the world's best, and never seen anything like this strategy. People don't see the power of becoming an authority by familiarity and quality content over time. I'm going to get this in place ASAP. I'm excited by this. Thanks for sharing this valuable information. Much appreciated!
Thank you very much :)
Best of luck with it.
Thats pretty smart. Just deciding 100 or so people are now active viewers and slowly getting that conversion. It’s like the dating concept of just get around them all the time
Finally, someone clearly has experience and knows what he's talking about, not some bull*** strategies for clickbait. Thanks
I did this in the past using engagement on WARM 30-365 and it worked, now i am going to try with awarness as he said.
You sir, are a genious. I absoultely can’t believe i’m just discovering your channel. I have been binge watching your videos since yesterday and you’ve been able to answer a lot of my questions.
Thanks a lot for sharing your knowledge with us.
Bless!
Awesome, happy to help :)
I just spent 4 hours setting up a FB campaign following the advice of many of your videos. And now, to relax, I open youtube....and I see "I found a better way to advertise on facebook". Noooo
Haha - watch until the end and it’ll all make more sense
@@BenHeath yes this video is genious! Thank you Ben, one day soon I'll pay you back for all the greatness you have given for free!
I've never laughed so hard at a comment 😂😂😂😂, I can relate
just when you think You've seen it all, you'd see another "banger thumbnail"😂
@@ovimaxs haha yes 😄
We must protect him at all costs
i've used this in the past with engagement because it was suggested by an american guru. I am going to try this with awarness.
Best of luck with it :)
Why not have one piece of content that gets massive composure, and have the other 9 set up as retargeting ads so that we KNOW for sure that it’s always the same people seeing the omnipresent content - rather than risk reaching strangers a big percentage of time? Great videos !
Completely in love with your work !!! Well done!!! Love this one! I have a client this will work with really well!
Thank you very much :)
Wow this is genius! I was wonder how i can show multiple ads to the same audience without my ads compete with each other and this might just do the trick!!!!
Thanks a lot :)
Thanks Ben, this is very generous of you to share. I’ll set it up, as a warm audience omni campaigne, it sounds like this is solving a major issue I have with fb for 1,5 years now beeing super niche. Thanks!
Happy to help :)
Wow this is gold. Most people tend to go straight for the conversion campaign however with rising costs, a reach campaign with the breakdown of the ads you recommend is a great way of reaching more of your target audience and really warming them up. This is totally a must. Plus... this campaign set up gives you a lot of ways to retarget your audiences. Great stuff!
You still need to run a purchase campaign alongside. This is great for high budget advertisers with big ticket products. Interesting Ben mentions this only near end of video... that this method is great for high ticket products.
@@wikibi500 I mean ideally you are always running a conversion campaign. They tend to work better with warm traffic anyway. I've had great success implementing a version of this retargeting to a $27 front end offer. The AOV of the entire funnel is about $76
@@marketingwithomg thank you for this reply. So cold traffic with conversion. And warm using reach for the omnipresent. And not necessarily with a high ticket offer. I guess this is gold.
@@marketingwithomg I had to look up your earlier reply in my inbox... can I ask the size and type of your custom audience when you did this... I'm trying to figure out when to apply this method!
The best 11 minutes in FB marketing I see in years! 👏
Thanks a lot :)
Great content! I subscribed straight after the video ended. Thank you for this strategy!
never thought I would learn so much today - thank you for this video - subscribed!!! :) 😉
Thanks for the sub!
Dude you deserve a million subscribers 📈 Thank you for sharing your knowledge, Great Content, Keep it up! 🙌
Thanks a lot :)
Hello Ben, Thanks for the information, I really like your videos. The frequency cap option no longer exist on Meta. Is there any updated info for the Omnipresent strategy?
Thanks so much for the information...johhhh I'm learning a lot....Brand new to social media...trying so hard to make my small business opportunity a success....I appreciate your help 😊
Happy to help :)
Thanks for providing unbelievably amazing content in all your youtube videos. Quick feedback, all those prop pictures in your video are totally not required and are kinda annoying. You have a very pleasing personality so it does not get boring to watch your video at all. Maybe screenshots from facebook ad account if you really want to break things up would be best.
Superb, as always! Thanks a lot, Ben!
Thanks :)
This is smart now the people who can’t take advantage of the new ad strategy option can with this technique . It’s almost the same thing ?
thank you soo much for the info...I'm still new to the facebook ad thing and I was wondering WHY my ads aren't really working
The end result as you said would be 2 ads being shown to each person per day for 10 days. But thats not always the case with this setup. If you set freq cap at 1 impression every 5 days and you have 10 adsets with 1 ad each, fb could very wel be showing 10 ads to 1 person on day 1 and then repea the same on day 6, and having no impressions being shown from day 2 to 5 and still comply with what you asked for (1 impression every 5 days per adset).
Very unlikely scenario but a possible one. It's gonna be hilarious though
Can we fix in this way:
day 1: we will launch first 2 ads
Day 2: launching the next 2 ads
Day 3: launching the next 2 ads.
can we do this?
@@waterandplant Hmmm sounds good, have you tried that?
I think better would be running at *without Frequency cap* and just changing all ad creatives every week so that audience will not get bored of watching same ads over and over again.
Great content, thank you so much.
Please Facebook posted this message on my adset level even when I did broad targeting:
You likely won’t spend the entire budget for this ad set because your audience is too small. Increase the size of your audience to help your ads get more conversions. You can do this by adjusting certain targeting criteria such as locations or detailed targeting.
If you’re using a Custom Audience or a lookalike audience, check to see whether these audiences are overlapping. Consider consolidating ad sets with similar audiences.
Please what do I do?
Hi Ben, thanks for the wonderful content everythime. Cheers
Thanks for watching :)
thanks a lot for giving this wonderful knowledge - my heartiest wish for you to reach 1 million subs
Thank you very much :)
@@BenHeath The best thing it worked - thanks a lot maan
Ben, you have again provided a ton of helpful ideas and an easy track to follow! Asa a "Newbie" I am trying to learn as I go to achieve ANY results out of the gate.
Glad to hear it :)
Epic video! Going to implement this today. Thank you for sharing mate!
Thanks for watching :)
Could you do a follow up video on this to show what the reults/analytics should look like?
I like your content, it is clever. Already running this, just a little different, I will update some ideas, thank you, subscribed, liked, commented :)
Awesome, thank you :)
I absolutely love this video. I am planning to run a long-term across UK ad campaign for Destination Wedding Photography and I think this might just be the answer.
Fantastic - glad to hear it :)
you're bout to crush it so hard, salute!
Hey Chuck! Have you implemented it yet with any success? I just launched mine for wedding flowers, that’s why I’m asking. Thanks
Genius!
Just 2 questions:
Do we run all Ad Sets / Ads at the same time? or should we do Value then demo then testimonial then CTA, and retarget audience from each step for the next ?
This, right here, is the Gold Standard of contents!
Exactly what I needed right now! Thanks a ton Ben.
Lots of love ❤
Glad you enjoyed it :)
How has it been working for you so far? Any results?
Hi Ben. Thank you so much for your video,this was something i needed to hear 👌🥰
great delivery and content. and this is the reason i will subscribe. ur awesome!
Awesome - thank you :)
THis video seemed so straight to the point but then i feel like i've missed something. So, duplicate adsets 10x. But is it then the same ads in each adset?? I get where you talk through the 4 categories of ads but unsure whether it's the same ads in each ad set....(and how many in total)
So many insights. Well done.
Thanks a lot :)
@@BenHeath Do you have any videos about traffic campaigns? I'm an indie author selling books on Amazon and struggle with audiences and costs-per-click when sending traffic to an Amazon sales page. None of the other styles of campaigns fit for authors selling from Amazon directly. Cheers.
Great vid man keep it up!🙌🏻
Thanks a lot - will do :)
Hey! I've been watching for a long time and I'm grateful for all the great content you put out, but I'm not in love with the style of your latest RUclips videos. They feel awkward, kinda like outside of your usual Tone of Voice. It makes it harder for me to share your awesome content because by writing videos that feel "less professional" (you know what I mean), you kinda come off to me as less of an authority in the industry.
These last few videos make me feel mildly entertained, and that's ok, but your usual videos made me feel like I was having a free consultancy session with you and you were taking the time to properly explain things, without even editing out the thoughtful pauses in your monologue.
I hope I'm not coming off as too negative! I just kinda want my favorite FB Ads channel back...
Hi Riccardo - thanks for the feedback - I do agree to some extent with what you've said and I'm going to try and find a nice middle ground for my future content.
I love your videos Ben, thank you so much. Just tried it and it seems that they have taken away frequency cap! It was there before, but not now for me
You’re the best!Greetings from Romania!🥇
Thank you! 😃
Really interesting idea. I will give this a try. Thanks
Go for it :)
Thank you so much for sharing the fantastic information..
Glad it was helpful!
Appreciate the great content as always, Ben. Keep at it, you're definitely the best in the business.
I appreciate that :)
This is gold Ben, thanks a ton.
My pleasure :)
Very usefull! You are a star!
is there any way to change the frequency cap once the campaign's been published without to duplicate the ad set? and if not, will the new duplicate ad set go into learning phase from scratch? let's say I started with 10 ads - 1 every 5 days and now I want to increate to 14 ads - 1 every 7 days
Inspired a lot from this video. Thank you! But I still have some questions that confused me a lot.
1. If I set a campaign just as you said, how can it make sure that 2 different ads will show each day on a 5 day rolling cycle? Is it a confirmed result after your test? Because I have seen your answer that Facebook puts its own limits on how often ads from one advertiser can be shown to people in a short time period.
2. Should I put 10 different ads on 10 ad sets?
3. How often should I update my creatives?
Same question.
Amazing content. Ben, please do a video on Facebook ad campaign for e-commerce. Thanks. Should you have video already on that, kindly tell me the topic to search for it on your channel. Thanks
👏I really enjoyed this video, you are really good at explaining complicated strategies without them being overwhelming
Thank you very much
Hello Ben, Can you say the exact selection of campaigns object and optimization for the new Facebook structure? One other question, you say is better use "alredy warm audience" like web site visitors, etc. But if we do this we don't stop the acquisition of new cold audience? For example for services that sell only 1 time it is need all time new audience.
One of the best video ever.... Awesome👏👏👏
Glad you liked it
Thanks Ben, great video. I have a question.
If a create 10 Ads sets, Should I schedule two every different day for 5 days?
You can but you will need to increase the budget coz your CPM will rise.
I have been working on something similar (but doing it through creating individual ads, not ad sets) so this is really useful to me, great video!
Awesome - thanks a lot.
Mind blown, the geek in me is so excited to try this. Gonna block out 6 months to work on this as my next project. Thanks Ben. You explain everything so well, I see these type of ads all the time by other well knows marketing coaches like Amy Porterfied and having a proper structure and exactly how they do it so awesome. Such valuable video. Thanks again.
Awesome - best of luck with it.
Straight to the point. Thank you so much for making this video.
Thanks for watching :)
I would like to know from you what cross-minus is, is it necessary at all?
Interesting stuff Ben! This strategy can probably work well for service businesses that wanna warm up your audience 😃
Hey Ben! Absolutely love your videos and work. My question are about AD FATIGUE and SUCCESS MEASUREMENT?
In this format, what are the key indicators that you look for what yours ads are starting to fatigue? Is it an increase in CPM or a decrease in engagement rate, or drop off in conversions (even though it is a reach is the objective)?
Secondarily, what do you measure the success of your campaigns on? For example if you were looking at increasing purchases, would you measure success against the campaign omnipresent campaign OR try to measure incremental increase in purchases at an ad account level?
Thanks again for your videos. Love you work :)
Wouldn't the 10 different ad sets compete against each other? I like the strategy and it makes sense, just for that one minor potential oversite.
Overlap as a Facebook ads issue is way overblown. There are thousands of ad sets across hundreds+ campaigns trying to reach the same users you are. A few extra ad sets in your campaign is not going to make a difference.
Ben, the content you give is amazing. Many of the campaigns I run are based on your advisees.
Please, place the green screen away from you, because you look greenish and not well.
Best friendly feelings and keep doing what you do. We all, who work with Facebook need your advices :)
Hi Ben, that's very awesome information. Thank you!
Glad it was helpful :)
Thank you! This makes sense.
Thanks for this video!
Glad it was helpful :)
Hi there Ben, love all your videos. For your ideal CBO setup I believe you like to do 1 campaign with these adsets: 1 warm, 2 lookalike, and 2 cold-targeted. With that if one of the cold doesn't do well, it seems you swap it out for another targeted adset. My question is why not 3 or 4+ cold targeted adsets from the start? As CBO will optimize whichever is best performing anyway?
Great video!
Hello thank you for your video, I’d like to know if this kind of set-up turns to learning limited easily? Many thanks.
It can do yes - but I wouldn't worry about that
@@BenHeath thanks, so when I am facing a learning limited status under this advertising structure and I don’t need to change in your perspective?
If using Awareness for MOF warm audience, what would you use for TOF and BOF? For ecommerce, would you use conversions with a broad audience for TOF, awareness for MOF and conversions again for BOF?
Also, to get to all 100K people in 5 days, 2x a day, does it make sense that it would cost us closer to 20-30$ per ad set?
Hi Michael, I don't use the typical TOF, MOF, BOF structure.
If would usually run an Omnipresent content campaign (is appropriate for the offer) and perhaps a Direct To Offer campaign alongside it.
Yes you will certainly need to spend more if you want to reach a higher proportion of your target audience. What that number is will massively depend on your typical CPMs.
@@BenHeath Omnipresent and Direct to Offer both seem to be warm audience campaigns, what would you recommend for cold audiences to bring people in before the omnipresent and direct to offer get triggered?
Sorry I missed this reply Michael. Direct to Offer is sent to both warm and cold audiences, with the majority of the budget being spent on cold audiences.
To build an audience for omnipresence we would often use the Lead Magnet strategy though - you can then take those opt ins. But as stated you can also use other warm audiences.
Thanks for another top video Ben, but riddle me this: I may be missing something fundamental here (and most probably am...) but what is stopping your audience from being shown 10 ads on 1 day every 5 days, as opposed to being shown 2 different ads each day on a 5 day rolling cycle as you say in your video? Thanks a bunch
I was thinking just this Eden
Good question - Facebook just won't do that. In addition to your frequency cap, Facebook puts its own limits on how often ads from one advertiser can be shown to people in a short time period.
@@BenHeath Thank you for answering this! I was wondering the same thing Eden and Philip were. Yay!
Bro but you set frequency cap on Ad set level so how Facebook wont do that? I think its bs..when u have cap set up on 10 ad sets for 1/5 it will show 10 ads in one day and for next 4 days it will not show ads.. am i wrong?
This is amazing your a genius! Thanks for maling this free
Thank you very much
how many targeting interests are usually recommended? ive heard if you use too many it can affect your reach
Hey @BenHeath I'm trying to show my client examples of demonstration ads for high-ticket services, where do you think i might find stuff like this? I can't really put my finger on the exact kind of content that is. It's kind of like showing and explaining the service, right? I find it hard to check for examples
Great video! I liked it)
Thank you very much!
How the 2 campaigns ( reach and conversions) are connected to each other? I am assuming you save the audience for reach and use a conversion campaign to do retargeting?
You will have to set up one more campaign as a traffic objective to get the website visitor audiences. Reach campaign would not give you more landing page views but only unique reach. If you want to go directly from reach to conversion then use video assets in reach and then target the video viewers in your conversion campaign
awasome video keep up your good work
Thanks, will do!
Hey Ben, Facebook isn't allowing me to see my estimated audience size when creating this Reach campaign. Is there a workaround here? Thanks, very helpful content.
Hey Ben, fantastic video. Is your ultimate goal here to warm this list up, and then retarget them later with a conversions campaign? Or are you excepting conversions with this campaign setup?
Thanks a lot - you can retargeting them with a conversions campaign and we usually will - but the call to action ads in this campaign structure should also generate customers after a while
Wow this is really interesting. Question for you: do you make all the ad groups go live at at the same time? How do you know your audience isn’t getting the CTA creative before the value ad? Thank you
Yes we usually do - if it's a cold audience then we will often delay the CTA ads a week or so. But if it's a warm audience, we go live with everything :)
@@BenHeath thanks so much for this clarification, & I love this channel, bingeing!!!
@@BenHeath Hey Ben, is this too much of a CTA to use on cold audience? "Join us this spring to.... Click the link in the bio to learn more"
Is this now similar to the advantage plus campaigns? Seems to be more like google campaigns...
I like this!
Thank you very much :)
Hi Ben, Thanks again for this new perspective that I will try right away.
- A question: Can I put this campaign in off mode every 2 weeks for example? (2 weeks ON - 2 weeks OFF).
That way, I can reduce my budget at the beginning without affecting the performance of the campaign?
Thank you very much for your expertise.
Not recommended.. you ads will again go to learning and take the time to stabilize.
@@aajtak13 i wil loose all optimisations?
Eye opening 😮
wow to this video honestly, but does this kind of ad only works with custom audiences? can we use it to target the cold audience?
Yea it does if you have large enough custom audiences. Cold audiences can do the trick provided the audience isn’t too large
Hey Ben! Would you suggest this approach for an app install campaign
Not unless the app is a considered purchase
Hey Ben! This method have probably notifacation combined adse?
Ben do you still like using the ad strategies option or have any updated info? It worked decent for us with out much effort. Thanks
Do you recomend it work for cheap products? Thanks for the content!
I’d usually go for the direct to offer strategy for low value items
is there no more freaqancy cap? cannot find it
The place changed, it's at the top, below the name of the adset!
Hello Ben, do you think this strategy would work well for a brunch restaurant?
It actually could do - it will take a long time to be ROAS positive though, because you need to factor in the repeat custom you'll get from new customers.
Question, With all the changes and stuff right now with Meta is the technicalities thru targeting and this style would still work? Just wondering.
Honestly, I don’t understand, even though I’ve been advertising for years.
If I have, for example, 10 ad sets, and I set the frequency EXACTLY AS SHOWN IN THE VIDEO,
doesn’t it happen that on Day 1, it shows all 10 ads and then nothing for the remaining 4 days?
Since the frequency is set at the ad set level and these are separate ad sets, I assume it doesn’t distribute them evenly.
Or did I miss something somewhere? Do I need to enable some Advantage feature or anything else?
Thanks!
Thanks for such a detailed video about the long term ad strategy. however I have a question - How can you track the results for the only present content campaign?
You are very welcome. You can track conversions in ad account as you are sending people to take specific actions with your CTA ads.
You can also use UTMs
I am excited to actually test this out. This in theory sounds golden and genius honestly. My only question I have is when do you decide to scale the adsets from $1 per day to higher budgets a day.
good question
How has it been working out so far?
Ben are you still recommending a $1 daily ad set budget for your omnipresent strategy? Seems like each ad set would only reach ~100 people / day?
I don't recommend that always be your budget. But I think it's a good place for people to start.
I do follow this in re-targating with conversion objective. Will check out this on new project.
Good stuff keep posting.
Will do!
Hey Ben... I've watched a few different videos of your today and the suggested video on screen function at the end isn't showing up. (Arrows only, no video in video) Just wanted to let you know there was some sort of issue going on... (thanks for the great content though!)
great video Ben, im In AUS and my ads manager doesnt give the option for a frequency cap. Is it worth implementing this campaign if I cant cap them?
Thanks a lot. It should still have that option. It does depend on the campaign objective though. You have to be using Awareness or Reach
@@BenHeath It's weird, i followed the video the way you showed but the only options given to me are: inventory filter, block lists, content type exclusions and topic exclusions. Not too sure why.
Great value Ben!
Glad to hear it :)
Thanks, Ben. The structure is genius! I really want to try this!
Do you use this strategy for local businesses? When the segment has seen the ads, do you need to create new ads for this segment?
Yes we do this for local businesses as well :)
I would usually recommend refreshing ads every 3-6 months
@@BenHeath Thanks!
You are a legend!
Thanks for watching :)