How to create Omnipresent Facebook Ads
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- Опубликовано: 1 июн 2024
- Ever wondered if there's a better way to do Facebook ads?
Everyone recommends conversion campaigns on Facebook (including me) but is that always the best Facebook ads strategy?
In this video I share a very different (and for many businesses) a better way to advertise on Facebook.
I use a very different Facebook ad campaign structure here to show you a very different how to advertise on Facebook tutorial.
If you've been looking for a breakthrough with your Facebook ad results...
This approach to Facebook ads might be what you've been looking for.
Let me know what you think in the comments :)
#facebookads #howtoadvertiseonfacebook #facebookadsstrategy
OTHER RESOURCES:
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Another fantastic video Ben. Question: would you run this Reach campaign along App Install campaign? It's a $8/month subscription app, so no $1000+ buying option available.
Hey Ben, please post the video's transcript on fb group it will be a great help. There's so much in this video which is difficult to handle 😃
Ben, what's happened to retargetting??
Hello I have an Amazon affiliate account if you want to partner with me then we can sharing the earning that we will earn from doing the sales of Amazon products.
I have a service business where we install or restore and customize wood flooring with custom metal inlays and different things. I feel like this campaign is perfect because as I complete projects and gather content I can continually update the ad sets with new video or images. Thanks ben. I stopped using facebook ads a few months ago. It's too hard to keep up with changes, but I'll give this a go.
I just spent 4 hours setting up a FB campaign following the advice of many of your videos. And now, to relax, I open youtube....and I see "I found a better way to advertise on facebook". Noooo
Haha - watch until the end and it’ll all make more sense
@@BenHeath yes this video is genious! Thank you Ben, one day soon I'll pay you back for all the greatness you have given for free!
I've never laughed so hard at a comment 😂😂😂😂, I can relate
just when you think You've seen it all, you'd see another "banger thumbnail"😂
@@abunumahovie6255 haha yes 😄
We must protect him at all costs
Great content! I subscribed straight after the video ended. Thank you for this strategy!
Interesting stuff Ben! This strategy can probably work well for service businesses that wanna warm up your audience 😃
Thank you! This makes sense.
This is Diamond!!
1. This omnipresent campaign would create awareness, warm audience, and also generate conversion but needs a time
2. Alongside, run a conversion campaign with larger targeting to generate fast conversion (it helps to recover budget for omnipresent strategy)
after period of time from this 10 ads omnipresent strategy and conversion campaign running, we'll get new warm audience that aware of what we do & new buyers (lead/purchase/etc).
Imagine the next step we create retargeting conversion campaign with new warm audience from omnipresent strategy and lookalike from the people that convert before! CPR should be really dropped down!! 😍
Thanks Ben, this is very generous of you to share. I’ll set it up, as a warm audience omni campaigne, it sounds like this is solving a major issue I have with fb for 1,5 years now beeing super niche. Thanks!
Happy to help :)
Appreciate the great content as always, Ben. Keep at it, you're definitely the best in the business.
I appreciate that :)
Epic video! Going to implement this today. Thank you for sharing mate!
Thanks for watching :)
Straight to the point. Thank you so much for making this video.
Thanks for watching :)
Hi Ben. Thank you so much for your video,this was something i needed to hear 👌🥰
Thats pretty smart. Just deciding 100 or so people are now active viewers and slowly getting that conversion. It’s like the dating concept of just get around them all the time
You sir, are a genious. I absoultely can’t believe i’m just discovering your channel. I have been binge watching your videos since yesterday and you’ve been able to answer a lot of my questions.
Thanks a lot for sharing your knowledge with us.
Bless!
Awesome, happy to help :)
Hi there Ben, love all your videos. For your ideal CBO setup I believe you like to do 1 campaign with these adsets: 1 warm, 2 lookalike, and 2 cold-targeted. With that if one of the cold doesn't do well, it seems you swap it out for another targeted adset. My question is why not 3 or 4+ cold targeted adsets from the start? As CBO will optimize whichever is best performing anyway?
Completely in love with your work !!! Well done!!! Love this one! I have a client this will work with really well!
Thank you very much :)
Thank you Ben for explaining the process so well. Placement options and rechecking them are very important indeed. Frequency Caps is what we always do, and works wonders for us!
Glad it was helpful :)
This is gold Ben, thanks a ton.
My pleasure :)
great delivery and content. and this is the reason i will subscribe. ur awesome!
Awesome - thank you :)
Superb, as always! Thanks a lot, Ben!
Thanks :)
Dude you deserve a million subscribers 📈 Thank you for sharing your knowledge, Great Content, Keep it up! 🙌
Thanks a lot :)
Nyimak kak,luar biasa
Ben, the content you give is amazing. Many of the campaigns I run are based on your advisees.
Please, place the green screen away from you, because you look greenish and not well.
Best friendly feelings and keep doing what you do. We all, who work with Facebook need your advices :)
never thought I would learn so much today - thank you for this video - subscribed!!! :) 😉
Thanks for the sub!
👏I really enjoyed this video, you are really good at explaining complicated strategies without them being overwhelming
Thank you very much
You’re the best!Greetings from Romania!🥇
Thank you! 😃
Hi Ben! Firstly, thank you so much for all of your videos, you seem to be the only one who has relevant content pertaining to Meta related platforms of late! 😂
Secondly, I know you focus more on FB related ads, but I would really like to grow on IG (even amongst the whole “everyone is switching to TikTok now saga”). I have my own brand and I am currently starting out and in my ‘pre-launch’ phase. I know my products are good and that people will like them but I just want to get them in front of the right people and I plan on doing more ads to get that audience increased .
My point, could you possibly make a new video about how to run IG campaigns through FB Ads Manager ton increase audience, with all of the new changes I wonder if the old ‘look alike’ audience thing still works.
Thanks for your time, I really appreciate it and what you do!
Hi Ben, that's very awesome information. Thank you!
Glad it was helpful :)
I have been working on something similar (but doing it through creating individual ads, not ad sets) so this is really useful to me, great video!
Awesome - thanks a lot.
Thank you so much for sharing the fantastic information..
Glad it was helpful!
So many insights. Well done.
Thanks a lot :)
@@BenHeath Do you have any videos about traffic campaigns? I'm an indie author selling books on Amazon and struggle with audiences and costs-per-click when sending traffic to an Amazon sales page. None of the other styles of campaigns fit for authors selling from Amazon directly. Cheers.
Eye opening 😮
Thanks for this video!
Glad it was helpful :)
This is amazing your a genius! Thanks for maling this free
Thank you very much
Great vid man keep it up!🙌🏻
Thanks a lot - will do :)
Hi Ben, thanks for the wonderful content everythime. Cheers
Thanks for watching :)
One of the best video ever.... Awesome👏👏👏
Glad you liked it
Thank you Ben for this and all the wonderful content. I am wondering though, would it not be more advantageous to use this strategy with the engagement objective? What would be the pros/cons of doing that rather than using the brand awareness objective?
Great value Ben!
Glad to hear it :)
Really interesting idea. I will give this a try. Thanks
Go for it :)
Great video thank you 🙏🏼
My pleasure :)
I absolutely love this video. I am planning to run a long-term across UK ad campaign for Destination Wedding Photography and I think this might just be the answer.
Fantastic - glad to hear it :)
you're bout to crush it so hard, salute!
Hey Chuck! Have you implemented it yet with any success? I just launched mine for wedding flowers, that’s why I’m asking. Thanks
This, right here, is the Gold Standard of contents!
Exactly what I needed right now! Thanks a ton Ben.
Lots of love ❤
Glad you enjoyed it :)
How has it been working for you so far? Any results?
Great video!
awasome video keep up your good work
Thanks, will do!
Thanks so much for the information...johhhh I'm learning a lot....Brand new to social media...trying so hard to make my small business opportunity a success....I appreciate your help 😊
Happy to help :)
Great content, thank you so much.
Please Facebook posted this message on my adset level even when I did broad targeting:
You likely won’t spend the entire budget for this ad set because your audience is too small. Increase the size of your audience to help your ads get more conversions. You can do this by adjusting certain targeting criteria such as locations or detailed targeting.
If you’re using a Custom Audience or a lookalike audience, check to see whether these audiences are overlapping. Consider consolidating ad sets with similar audiences.
Please what do I do?
I like your content, it is clever. Already running this, just a little different, I will update some ideas, thank you, subscribed, liked, commented :)
Awesome, thank you :)
I love this strategy Ben! I've spent $40k learning FB ads from some of the world's best, and never seen anything like this strategy. People don't see the power of becoming an authority by familiarity and quality content over time. I'm going to get this in place ASAP. I'm excited by this. Thanks for sharing this valuable information. Much appreciated!
Thank you very much :)
Best of luck with it.
thank you soo much for the info...I'm still new to the facebook ad thing and I was wondering WHY my ads aren't really working
thanks a lot for giving this wonderful knowledge - my heartiest wish for you to reach 1 million subs
Thank you very much :)
@@BenHeath The best thing it worked - thanks a lot maan
Hey Ben! Absolutely love your videos and work. My question are about AD FATIGUE and SUCCESS MEASUREMENT?
In this format, what are the key indicators that you look for what yours ads are starting to fatigue? Is it an increase in CPM or a decrease in engagement rate, or drop off in conversions (even though it is a reach is the objective)?
Secondarily, what do you measure the success of your campaigns on? For example if you were looking at increasing purchases, would you measure success against the campaign omnipresent campaign OR try to measure incremental increase in purchases at an ad account level?
Thanks again for your videos. Love you work :)
Amazing content. Ben, please do a video on Facebook ad campaign for e-commerce. Thanks. Should you have video already on that, kindly tell me the topic to search for it on your channel. Thanks
Ben, you have again provided a ton of helpful ideas and an easy track to follow! Asa a "Newbie" I am trying to learn as I go to achieve ANY results out of the gate.
Glad to hear it :)
Great video! I liked it)
Thank you very much!
I love your videos Ben, thank you so much. Just tried it and it seems that they have taken away frequency cap! It was there before, but not now for me
Ben do you still like using the ad strategies option or have any updated info? It worked decent for us with out much effort. Thanks
Wow this is gold. Most people tend to go straight for the conversion campaign however with rising costs, a reach campaign with the breakdown of the ads you recommend is a great way of reaching more of your target audience and really warming them up. This is totally a must. Plus... this campaign set up gives you a lot of ways to retarget your audiences. Great stuff!
You still need to run a purchase campaign alongside. This is great for high budget advertisers with big ticket products. Interesting Ben mentions this only near end of video... that this method is great for high ticket products.
@@wikibi500 I mean ideally you are always running a conversion campaign. They tend to work better with warm traffic anyway. I've had great success implementing a version of this retargeting to a $27 front end offer. The AOV of the entire funnel is about $76
@@marketingwithomg thank you for this reply. So cold traffic with conversion. And warm using reach for the omnipresent. And not necessarily with a high ticket offer. I guess this is gold.
@@marketingwithomg I had to look up your earlier reply in my inbox... can I ask the size and type of your custom audience when you did this... I'm trying to figure out when to apply this method!
Finally, someone clearly has experience and knows what he's talking about, not some bull*** strategies for clickbait. Thanks
I did this in the past using engagement on WARM 30-365 and it worked, now i am going to try with awarness as he said.
i've used this in the past with engagement because it was suggested by an american guru. I am going to try this with awarness.
Best of luck with it :)
Hey Ben. Thanks for the amazing content. I've found it so useful in learning different aspects of Facebook advertising. Question: Facebook just discontinued a bunch of audience segments. So where we used to be able to compare different audience segments with one another to see which performed best, we may now be forced to use more broader audiences instead. Do you have any suggestions, or would you consider making a video on how you would change your strategy should this happen for one or more of your audiences?
Try to use lookalike audiences for prospecting lists of warm audiences you can upload where you can instead of detailed targeting.
genius strategy!
It certainly feels that way when it’s working really well
Thank you🙏🏽
No problem 😊
How can I contact your company?
Thanks
The best 11 minutes in FB marketing I see in years! 👏
Thanks a lot :)
Hey Ben, thanks for the video.
I have a question - as I scale up, don't you think this approach shoots up my CPMs?
The end result as you said would be 2 ads being shown to each person per day for 10 days. But thats not always the case with this setup. If you set freq cap at 1 impression every 5 days and you have 10 adsets with 1 ad each, fb could very wel be showing 10 ads to 1 person on day 1 and then repea the same on day 6, and having no impressions being shown from day 2 to 5 and still comply with what you asked for (1 impression every 5 days per adset).
Very unlikely scenario but a possible one. It's gonna be hilarious though
Hey Ben, Facebook isn't allowing me to see my estimated audience size when creating this Reach campaign. Is there a workaround here? Thanks, very helpful content.
You are a legend!
Thanks for watching :)
Wow this is genius! I was wonder how i can show multiple ads to the same audience without my ads compete with each other and this might just do the trick!!!!
Thanks a lot :)
I like this!
Thank you very much :)
Subscribed!
Thanks :)
Nice
Ben, i am somehow confused on the audience size for the reach campaign. if for example my conversion campaign audience is a LLA 1% customer list, it is by default around 2.3 million as size in US. if the reach campaign is just below 100K on your video, i would just show the omnipresence campaign to only 5% of the LLA audience. Shouldn't these 2 audience, the reach and the conversion match in sizes?
This is smart now the people who can’t take advantage of the new ad strategy option can with this technique . It’s almost the same thing ?
Could you do a follow up video on this to show what the reults/analytics should look like?
Why not have one piece of content that gets massive composure, and have the other 9 set up as retargeting ads so that we KNOW for sure that it’s always the same people seeing the omnipresent content - rather than risk reaching strangers a big percentage of time? Great videos !
awesome content
Thanks a lot :)
Very usefull! You are a star!
is there any way to change the frequency cap once the campaign's been published without to duplicate the ad set? and if not, will the new duplicate ad set go into learning phase from scratch? let's say I started with 10 ads - 1 every 5 days and now I want to increate to 14 ads - 1 every 7 days
excellent video
Thank you very much :)
Genius!
Just 2 questions:
Do we run all Ad Sets / Ads at the same time? or should we do Value then demo then testimonial then CTA, and retarget audience from each step for the next ?
Great video, thanks! Quick question- the one thing i fear is, let's say my ad was semi successful and I got followers, but what I fear is the engagement on my following posts, I don't like when I look at Instagram pages with huge following but their engagement on posts is disheartening. Any method or perspective to tackle this ?
Cool ☝️👌
LOVE THIS and SO excited to test with one of my clients!!
Question(s)-Are you taking people off platform solely with the CTA ads? I see one of your value adds is a blog post. Do you recommend having a website link the ad copy but leave off CTA buttons so it looks more native to the feed? Or nothing in the ad to take people off platform unless it's a CTA ad?
How did this go for your client?
Any updates on your success?
THis video seemed so straight to the point but then i feel like i've missed something. So, duplicate adsets 10x. But is it then the same ads in each adset?? I get where you talk through the 4 categories of ads but unsure whether it's the same ads in each ad set....(and how many in total)
Mind blown, the geek in me is so excited to try this. Gonna block out 6 months to work on this as my next project. Thanks Ben. You explain everything so well, I see these type of ads all the time by other well knows marketing coaches like Amy Porterfied and having a proper structure and exactly how they do it so awesome. Such valuable video. Thanks again.
Awesome - best of luck with it.
Hey Ben, fantastic video. Is your ultimate goal here to warm this list up, and then retarget them later with a conversions campaign? Or are you excepting conversions with this campaign setup?
Thanks a lot - you can retargeting them with a conversions campaign and we usually will - but the call to action ads in this campaign structure should also generate customers after a while
Hey Ben... I've watched a few different videos of your today and the suggested video on screen function at the end isn't showing up. (Arrows only, no video in video) Just wanted to let you know there was some sort of issue going on... (thanks for the great content though!)
Brilliant
Thanks :)
I do follow this in re-targating with conversion objective. Will check out this on new project.
Good stuff keep posting.
Will do!
Love this! I've been working on putting together a strong retargeting campaign but was throwing spaghetti at the wall. How often would you recommend switching out the ads to keep things fresh?
Thanks a lot - we usually do so every 3-6 months :)
Hey Ben, I was trying to follow along in Ad Manager with this video, but I don't have the option to cap impressions. Do you know if Facebook removed that feature?
Hello Ben, Can you say the exact selection of campaigns object and optimization for the new Facebook structure? One other question, you say is better use "alredy warm audience" like web site visitors, etc. But if we do this we don't stop the acquisition of new cold audience? For example for services that sell only 1 time it is need all time new audience.
Great video! Working on implementing this now. Do you recommend adding a destination to our website or leaving that off so it looks less like an ad, meaning they'll just get redirected to our Facebook/Instagram pages if they click?
How did this go for you? I was wondering the same too.
Thanks for providing unbelievably amazing content in all your youtube videos. Quick feedback, all those prop pictures in your video are totally not required and are kinda annoying. You have a very pleasing personality so it does not get boring to watch your video at all. Maybe screenshots from facebook ad account if you really want to break things up would be best.
Hey Ben! This method have probably notifacation combined adse?
Hi Ben! Unfortunately reach campaign doesn’t allow to link to my website . Can we do the same principles and objectives but use a conversion campaign instead? I wanted to link to blogs and resource on my website …
Very insightful video. Will implement this for sure. Just one question for clarity, do you keep the the same interest targeting across all 10 adsets?
How has it been working for you so far? Any results?
I am wondering the same thing? Are we suppose to use the same detailed target across all 10 ad sets with different creatives and different copies? Surely it makes sense to have the same audience, as having 10 different detailed targets would mean they are only seeing the one creative/one copy..,.right?
Hey Ben, thank you so much for your great and informational videos. I just have one question regarding the number of ads one should have in an ad set (not omni, just for a "normal" coversion campaign) . Is it better to have, lets say 10 ads in an ad set and then pause the ones that is not performing well after like a week of data. Or is it better to start off small with like 3-5 ads and fill up? I would love to know!
Thanks again Ben!
I'd suggest 3 to 5 ads, especially if your budget isn't that big
The algorithm always focus on 2-3 ads, if you put 10 ads in one adset you’ll see that the algorithm optimises very fast and not objectively test the other 7. Especially with smaller budget, I can recommend as Meta Marketing Expert, put your energy and time in 3 ads (3 creative concepts) and tests what works
Hey Ben, I'm facing quite an unique problem.
While creating instant forms, I'm not able to scroll down to the bottom. The curser stops in the middle, so can't fill or see the half details.
Do you have any idea why it is happening?
5:45 looks like fly in the eye ))))
Good video.
Thanks!