Hi everyone. Please, who can help me with Facebook Adds. I have a few advertising with daily 5€ budget. I targeted UK, USA, and EU, but I didn't get enough visitors to my Shopify store, but when I added INDIA to my targets on Facebook, I'm getting a lot of visitors from India.
Hi, I partially agree with what you said but there are nuances. If the ad sets (targeting groups) are separated and they are smaller than let’s say a few thousand people, your frequency level would go up to 5 in 2 days and you’ll be paying much higher CPAs. An important key factor is how big your audiences remain after you split them in different ad sets. + using CBO with minimum ad spent limit per ad set is preferred.
Can i have an example of how to set the minimum limited budgets, of a CBO of $20 per day with 4 ad sets? How many ad sets of those 4 should be minimum limited and how much $ each to a $20 cbo? For example: All 4 ad sets would get $5 each minimum? Or just the 1-2 of them and the remaining 2 with no limit? thank you in advance.
I'd suggest to try the second method. But also try multiple interests within one ad set. Especially when Meta Business Suite has already created interests for you. I've done some crazy results with these plug and play ad sets. (For those who are interested: CPC
Nice tips! I think your website traffic will increase as you get interaction by advertising. The secret to a good advertising campaign is to identify the right target audience and always be aware of what your competitors are doing. By using WASK these are pretty easy!
Sir very thanks for video its gives me a huge boost Because this is the same trick am using for my company ad & generating good leads. Happy to see what am doing for months you're also recommending the same❤❤❤ By the way sir if you want any advertiser in your team am always ready just to gain experience from you not money
Hey Ben, I've been running ads off and on for a couple of years. Not once in the history of any of my campaigns, has the "learning phase" shown up in Ads Manager. It only shows "in draft", "processing", or "active"....I wonder why it never shows that the Ads are in the Learning Phase". Have you come across this ever? I run the ads exactly as some of my colleagues do (music marketing), and their ads show "learning phase" until 50 conversions or so, but mine never do...And my ads seem to run less efficiently. I've verified my domain and done everything else step-by-step and my pixel is active and working correctly. Any advise appreciated. Thanks for your vids!
so would you say we can combine what you suggested with what facebook suggested? 1. testing and find out all the targeting that's top perfomirng and efficient, 2. step 2, then consolidating the ad sets to allow it work better per facebook?
Good topic, Ben. Now, how to test along with various ad creatives? Test the ad creative first, before doing this? Or do this, and use all the various ad creatives within each ad set?
What happens when you are a local business and the keywords you are running separately have a low audience and there is too much overlap among them? I'm also seeing that Facebook tends to allocate more budget to Ad sets where there are higher audiences instead of the ones that perform better
Hi Ben! Thank you for all the knowledge you are sharing I would Like to know, if I want to target audience for shoes. especially women's heeled sandals. What is the right target audience ? Many thanks
As a beginner in Ecom, I love your videos. I set my ad sets as per your video. Can you advise. I'm from Australia. 'I've been running a campaign and already spent $100 and No Sales on a $10 budget with 5 ad sets /Interests & 3 videos creatives. Should I kill the campaign?
Thanks for the video. But i have never seen anyone doing multiple interests in 1 adset. Now all the videos teach you to use 1 interest per adset. Great video anyways.
Is this relevant if we have a small niche audience (ex. Insurance Agents) and the individual ad sets, even if we upload a list of 200k insurance agents, is too low to target and therefor too expensive(showing 0 leads, 5k-15k reach @ $200/day). I've had to add the Lookalike of that custom audience in the same ad set just to get to a point where we can run at $65/day to get an expected 2-10 leads. (6k-17k reach). I love the idea but it seems when i try to target like this I can't find a large enough audience. Thanks for the great videos. Just starting in Paid Media.
Thanks for this Video, it was very useful. If a campaign has 5 adsets targeting say Travel as in the video, would you exclude the other interests in each respective adset? My assumption that you avoid duplicating ads being presented to the same audience. Your thoughts please . . . . . . .
We have detected that the audience size variance is greater than 50% between the ad set ........... with largest audience size 13,100,000 and ad set ........ with the smallest audience 55,900. With the current setup, delivery can skew towards the ad set with the larger audience size given the lower cost opportunities available. Ben Facebook says when the variance is above 50% directly moves to larger and ignores the smaller audience. You didn't mention anything about It. also I want to ask you excluding interests for preventing overlapping is a bad idea or not ?
Great info. Thanks for sharing it. I'm currently running an ad the standard way. My target audience has about 25 topics (I sell science themed gifts). Separating out 25 topics seems a bit much. Do I have too many target audience topics to begin with?
Hi Ben, I've followed the detailed targeting approach. However, Facebook automatically is turning off my ad sets, keeping only 1 of them live. They turned off the ad set that gave me the most purchases!! Can you please help me understand the reason behind this and how can I ensure it doesn't keep happening? Thanks heaps.
For those with lower budgets, I suppose you could put one interest per ad set and then switch on CBO at the campaign level, and just rely on facebook's algorithm to invest the most money in the best performing ad set? As we only spend £100 per day, I think if we broke down £20 per ad set we wouldn't get good results as this is less that our average CPA.
Hi Ben, based on my personal experience, Facebook would automatically compare the performance of each interest group and then reallocate my budget to the groups that outperform others. In other words, taking yours as an example, theoretically, Facebook could quickly find out that Vacations group and Adventure Travel group perform better, and soon Facebook will minimize or even stop showing ads to the audience in rest groups and leaving all the budget on the two outperforming ones. In this case, it's the same as you manually testing and choosing the interest groups to advertise. On top of that, the standard setting gets out of the learning phase faster, costing the advertiser less in the beginning. What's your thought?
Hi Steven, I think you make a good point but there are two issues with it. Firstly, I think you are giving Facebook a bit too much credit to be able to distinguish between the interests you have added into a single ad set. I think the people in there are not as segregated as you say. Secondly, you don't find out which works best - which is critical for improving results with future campaigns, ad sets, etc.
@@BenHeath I want to ask more question please I made an a/b test to test both the open targeting got me high number of conversion in the statistics and the detailed targeting give me lower but could it be that the detailed targeting could got me high value clients?
Also if I test two audience in a/b test the too audience are similar by 60% and I want to test two audience with slight difference will this make the test results reliable?
Great video Ben👏👏...could i ask a quick doubt what about ads...can we keep it same for all the adset or change them and experiment with the best performing adset...thanks in advance for your time🙏
Brilliant video as always! One question I have is what if I’m not sure whether it is travel, sports or health that works better for my product…can I use audiences with multiples interests and then, let’s say travel is the winner, break that down as single interest audiences after? Thanks 😊
First of all I can't thank you enough for what you doing. You provide a ton value there. If you don't mind I would like to ask a question when it comes to behavior/interest targeting part. Let me say for example that we have a service that we can provide online... For example online psychology 1-1 sessions but specifically for athletes. Does it have any meaning to target athletes and narrow down to Psychology or Personal development ? Or it is better to let the facebook algorithm figure things out by just targeting athletes?
Should we add all focus products in one adset or have separate adsets for each product or different campaign for each product? Can you pls give me your views on this?
Thank you very much! What is your idea about copy in FB/IG reeels format? Do you think it is still important? Or is it better to provide more info in the video and/or in the leadform?
EDIT: I wrote my comment before i'd seen the ending of the video. I see the point, and the approach is interesting. But what you are proposing pretty much contradicts Facebook's own recommendation of combining ad sets. Furthermore, for this approach to work / be more credible, you would need to exclude 4 interests from each ad set, otherwise you'd most likely have overlap. At least, that's my opinion :)
Hi, great tip, just wondering if it will work for a localised targeting, e.g. a 3-mile radius of a store. Why I'm asking is that the audience size will be significantly smaller if they are separated out into different AdSets, and think it might be too restrictive for the ads to perform, any solution around this if I were to experiment with this strategy with a smaller audience size? Thanks.
If you use an ABO campaign, Facebook can not prio one ad set over another. However, we recommend to use a CBO campaign and set a minimum budget for each ad set and allow Facebook to allocate a % of your total ad spend by themselves with their algorithm.
And if you are just going for an ABO campaign, you would split the budget equally across all the ad sets and test them for enough time to get data to make an assumption based off of it.
Hi Joe, you can start with a really small budget to start with and then look to scale. I have more info on that in this video: ruclips.net/video/fDvazaXXvfs/видео.html
what use is similar : 1 campaign WC 4 adsets ( 4 interests ) 4 ads per adset ( one pic, on video, carousel, combined pics as a video ) duplicate ads So, I have this structure : 1>4>32 I can add more creatives, or adsets, it depend to the product/service
Ben, using your example, when doing this, would you recommend turning off the "Standard Ad Set" while you test the "Better Campaign"? At present (I'm following your exact strategy) I still have both running, and have concerns about overlap.
Hey Ben, a fan and a follower of your work and content but one think I would like to tell you is AUDIO on your videos are really low i have to pump up my speakers to full to hear you. please look into this.
Hey Ben, I’ve been using the standard approach and will start testing this way. What’s your recommended ad budget for the better method? Assuming a 1k-1.5k monthly ad budget for a local business
Thanks Ben, great video. One question, though: if I am located in a region that is very much less populated than the UK you are targeting. Let's say I have a total audience of 15000 people with the "merged" interests/behaviours. Should I use Advantage+ budget or will I mess up the data about the performance? I also sometimes work with very limited budgets: can I use Advantage+ or the strategy just won't work properly?
Thanks :) If you are targeting multiple different targeting options with very different audience sizes then I would be very careful with that as some of your smaller ones probably won't get many impressions. Otherwise I think it's fine.
Hypothetical question: If I set up an Facebook ad saying "David, get your widgets for half price" and target males between 18 and 65+ will Facebook/Meta's AI work out that the advert gets a much higher click-through/conversion rate when shown to people called David than it does for people not called David? If so how long would it likely take?
Hi, do you know how the audience targeting works like how it covers the audience in order. For eg: if we have custom audience , lookalike audience and detailed targeting, where targeting starts, does it start from custom audiences or it just commonly widespread targeting ? Can anyone help me figure out this ?
That really depends on performance - if it's close to where it needs to be we'd leave it running a lot longer than if it is way off our target cost per conversion.
This would be useful but since the update from iOS, the results have not been that transparent. some results disappeared so that left a really hard job to figure out between five ad sets
You can improve tracking with UTMs and conversions API - combined with the Pixel that should give you more than enough to data to make calls on relative performance between ad sets.
Spot on once again, Ben. Thanks. Curious to know, does it make sense to combine a couple of better performng targeting options down the line when we are introducing new creatives/offers and//or starting new campaigns? Just to help out with easier campaign management.
Thanks a lot. I like to follow the logic all the way through so for me it doesn't. The exception would be when the best performing audiences end up being too small to run for very long by themselves.
Hi Ben! A quick question here! What if you've identified 3 best out of 5 targetings. Will you put the best 3 into a single ad set in upcoming ads publish?
@@BenHeath do you have any formula or mindset which you would like to share to us on how to identify the targeting. It seems like your logical execution is quite optimising the budget. But if the marketer doesnt have the right targeting it will still be a waste. Am i right?
Thank you for your teachings! I would like to ask, with the 5 different ad set names you made, are the image or video ads used the same for all 5 ad sets?
Thanks for all the great content Ben! We are a single product company. Curious how this fits with your single CBO campaign theory? Would you run something like this alongside your main campaign as a testing ground and then promote the winners into the main campaign alongside warm audiences and lookalikes? Basically - little confused how to approach audience testing AND scaling within the single CBO campaign structure 😂 thanks!
Along those lines - wouldn't CBO just allocate to the best ad set - so you wouldn't need to worry about turning the lower performers off? Alternatively, would it be advisable to target more broadly and just let FB algorithm do the work? I know I'm missing something - the concepts are just so hard to keep straight!
Hi Ben! Thank you for all the knowledge you are sharing I have a question, as I can see your guidelines is 1interest per as set but I also observe when you made 5 ad set you keep all interest which will have similar audience, don't you think after only few days this campaign will face overlapping issue? Or you just give similar interest for example or you actually give similar interests in each ad set
WATCH NEXT - Avoid These Facebook Ad Mistakes: ruclips.net/video/2XXkZ4KzynQ/видео.html
Hi Ben , I caanot move forward with out adding a conversion event, please direct me what to do.
Will this trick work for lead generation ads as well
Hi everyone. Please, who can help me with Facebook Adds. I have a few advertising with daily 5€ budget. I targeted UK, USA, and EU, but I didn't get enough visitors to my Shopify store, but when I added INDIA to my targets on Facebook, I'm getting a lot of visitors from India.
OMG THIS WILL REVOLUTIONISE THE WAY FB ADS HAVE BEEN DONE, THIS HASN'T BEEN DONE FOR YEARS ALREADY
GENIUS
This makes so much sense and is definitely worth the extra work. Thanks for highlighting this in its own video.
Have been doing this since 6 months and yes as Ben said it works effectively giving you results and you can scale quickly.
Awesome :)
Wooow...this was an incredibly wide-eyes-opening video! Thanks for sharing so high valuable information!
Glad it was helpful :)
Been running my ads this way for 2 years already... This is the only strategy that always worked for me :)
Hi, I partially agree with what you said but there are nuances. If the ad sets (targeting groups) are separated and they are smaller than let’s say a few thousand people, your frequency level would go up to 5 in 2 days and you’ll be paying much higher CPAs. An important key factor is how big your audiences remain after you split them in different ad sets. + using CBO with minimum ad spent limit per ad set is preferred.
Can i have an example of how to set the minimum limited budgets, of a CBO of $20 per day with 4 ad sets? How many ad sets of those 4 should be minimum limited and how much $ each to a $20 cbo? For example: All 4 ad sets would get $5 each minimum? Or just the 1-2 of them and the remaining 2 with no limit? thank you in advance.
This is what I do in my ads agency already and it does work well!
I'd suggest to try the second method. But also try multiple interests within one ad set. Especially when Meta Business Suite has already created interests for you. I've done some crazy results with these plug and play ad sets. (For those who are interested: CPC
Every Video You are providing new concept and you are nailing man!!
Thanks a lot :)
We should always niche down everything.
Thank you Ben.
Would make sense to put them into experiements and a/b/c/d/e so you get no audience overlap?
Hi, Ben. I think that You are a real facebook ads advertising gamer⭐👏
Nice tips! I think your website traffic will increase as you get interaction by advertising. The secret to a good advertising campaign is to identify the right target audience and always be aware of what your competitors are doing. By using
WASK these are pretty easy!
🤘 this is GENIUS! Thanks, Ben ... going to try this strategy now!
Have fun!
What was the outcome?
Another quick question: detailed targeting expansion should be always turned off when we use this tactic ?
Thank you very much! Gonna try this suggestions out
Sir very thanks for video its gives me a huge boost
Because this is the same trick am using for my company ad & generating good leads.
Happy to see what am doing for months you're also recommending the same❤❤❤
By the way sir if you want any advertiser in your team am always ready just to gain experience from you not money
So helpful Ben! Thanks for sharing.
Happy to help, thanks for watching :)
Hey Ben, I've been running ads off and on for a couple of years. Not once in the history of any of my campaigns, has the "learning phase" shown up in Ads Manager. It only shows "in draft", "processing", or "active"....I wonder why it never shows that the Ads are in the Learning Phase". Have you come across this ever? I run the ads exactly as some of my colleagues do (music marketing), and their ads show "learning phase" until 50 conversions or so, but mine never do...And my ads seem to run less efficiently. I've verified my domain and done everything else step-by-step and my pixel is active and working correctly. Any advise appreciated. Thanks for your vids!
this video is GENIUS, soo helpful i swear
Happy to help :)
I don't wanna brag, but this is what I've been doing with my eCom and coaching clients, haha. Always an insightful content from you Ben! 🙌
Good stuff :)
Wow wow 👌perfect totally got your point and one of the best i have seen. 😊
Thank you so much 😀
Great video, very clear, exactly what I believe that averages are dangerous. Thanks Ben
Happy to help :)
so would you say we can combine what you suggested with what facebook suggested? 1. testing and find out all the targeting that's top perfomirng and efficient, 2. step 2, then consolidating the ad sets to allow it work better per facebook?
Thank you Ben! May you flourish and prosper! Wouldn’t this strategy result in audience fragmentation?
Good topic, Ben. Now, how to test along with various ad creatives? Test the ad creative first, before doing this? Or do this, and use all the various ad creatives within each ad set?
I would usually do both at the same time - but that would depend on budget :)
What happens when you are a local business and the keywords you are running separately have a low audience and there is too much overlap among them?
I'm also seeing that Facebook tends to allocate more budget to Ad sets where there are higher audiences instead of the ones that perform better
I would test 10% LALs or even broad targeting - that can be the best way to go with a local business
Absolutely loved the content! Much appreciated ❤️
Glad you enjoyed it :)
That's a bad ass tip and the fancy accent took it next level. #slayage
Thanks :)
Hi Ben! Thank you for all the knowledge you are sharing
I would Like to know, if I want to target audience for shoes. especially women's heeled sandals. What is the right target audience ?
Many thanks
As a beginner in Ecom, I love your videos. I set my ad sets as per your video. Can you advise. I'm from Australia. 'I've been running a campaign and already spent $100 and No Sales on a $10 budget with 5 ad sets /Interests & 3 videos creatives. Should I kill the campaign?
Thanks for the video. But i have never seen anyone doing multiple interests in 1 adset. Now all the videos teach you to use 1 interest per adset. Great video anyways.
Is the conversion objective useless if no pixel is active nor installed?
Is this relevant if we have a small niche audience (ex. Insurance Agents) and the individual ad sets, even if we upload a list of 200k insurance agents, is too low to target and therefor too expensive(showing 0 leads, 5k-15k reach @ $200/day). I've had to add the Lookalike of that custom audience in the same ad set just to get to a point where we can run at $65/day to get an expected 2-10 leads. (6k-17k reach). I love the idea but it seems when i try to target like this I can't find a large enough audience. Thanks for the great videos. Just starting in Paid Media.
Thanks for this Video, it was very useful. If a campaign has 5 adsets targeting say Travel as in the video, would you exclude the other interests in each respective adset? My assumption that you avoid duplicating ads being presented to the same audience. Your thoughts please . . . . . . .
How long you test an audience before you make the decision?
Won't there be a high overlap in a targeting like this?
You’re the best bro 👏
Thanks :)
We have detected that the audience size variance is greater than 50% between the ad set ........... with largest audience size 13,100,000 and ad set ........ with the smallest audience 55,900. With the current setup, delivery can skew towards the ad set with the larger audience size given the lower cost opportunities available.
Ben Facebook says when the variance is above 50% directly moves to larger and ignores the smaller audience.
You didn't mention anything about It.
also I want to ask you excluding interests for preventing overlapping is a bad idea or not ?
Thanks Ben im from Thailand fan.
Each adsets in CBO campaign, the size should equal or not over x2, right?
what's the name of this app you using for your advertisement? thanks
Great info. Thanks for sharing it.
I'm currently running an ad the standard way. My target audience has about 25 topics (I sell science themed gifts). Separating out 25 topics seems a bit much. Do I have too many target audience topics to begin with?
Smart and simple hack! Thanks
You're welcome :)
Do you use Advantage optimized budgeting for this structure or separate and equal ad set budgets?
Usually set budgets at the campaign level :)
Hi Ben, I've followed the detailed targeting approach. However, Facebook automatically is turning off my ad sets, keeping only 1 of them live. They turned off the ad set that gave me the most purchases!!
Can you please help me understand the reason behind this and how can I ensure it doesn't keep happening? Thanks heaps.
For those with lower budgets, I suppose you could put one interest per ad set and then switch on CBO at the campaign level, and just rely on facebook's algorithm to invest the most money in the best performing ad set? As we only spend £100 per day, I think if we broke down £20 per ad set we wouldn't get good results as this is less that our average CPA.
Simple but great tip!!! I'm going to give this a try
What was the outcome?
Hi Ben, based on my personal experience, Facebook would automatically compare the performance of each interest group and then reallocate my budget to the groups that outperform others. In other words, taking yours as an example, theoretically, Facebook could quickly find out that Vacations group and Adventure Travel group perform better, and soon Facebook will minimize or even stop showing ads to the audience in rest groups and leaving all the budget on the two outperforming ones. In this case, it's the same as you manually testing and choosing the interest groups to advertise. On top of that, the standard setting gets out of the learning phase faster, costing the advertiser less in the beginning.
What's your thought?
Hi Steven, I think you make a good point but there are two issues with it. Firstly, I think you are giving Facebook a bit too much credit to be able to distinguish between the interests you have added into a single ad set. I think the people in there are not as segregated as you say.
Secondly, you don't find out which works best - which is critical for improving results with future campaigns, ad sets, etc.
@@BenHeath Of course FB can distinguish between interests!
Great! Thanks, Ben!
My pleasure!
Very helpful.. thanks 😊 Ben
Thanks for watching :)
Is it possible to configure web events from two separate ad accounts pixels for the same domain?
This is very helpful and great advice - thank you.
Glad it was helpful :)
Wow, great tips. Thanks a lot!
My pleasure!
Would you say there is a minimum budget to start with this set-up. Or how many adsets would you suggest with what type of CBO budget? Thanks
I have a question, if i am making ads for cosmetic products should i use detailed targeting or open targeting i have no ads before new account
Test both :)
@@BenHeath I want to ask more question please I made an a/b test to test both the open targeting got me high number of conversion in the statistics and the detailed targeting give me lower but could it be that the detailed targeting could got me high value clients?
Also if I test two audience in a/b test the too audience are similar by 60% and I want to test two audience with slight difference will this make the test results reliable?
Great video Ben👏👏...could i ask a quick doubt what about ads...can we keep it same for all the adset or change them and experiment with the best performing adset...thanks in advance for your time🙏
How long will u recommend the campaign to run before to switch off the non performing ad set?
Hi Ben ! great video! Is that a CBO campaign or ABO ? can you please tell me ? i couldn't find it on this video ! Much appreciated
!
Brilliant video as always!
One question I have is what if I’m not sure whether it is travel, sports or health that works better for my product…can I use audiences with multiples interests and then, let’s say travel is the winner, break that down as single interest audiences after? Thanks 😊
How long would you run those before deciding to change it up? And would you suggest a certain budget per day?
i run a very small interior design business.my annul budget for ads/promo is 2000 usd.what types of ads should i run?
Thank you for the video ben I have a question is it okay for to you use behavior at detailed targeting?
Sure :)
First of all I can't thank you enough for what you doing. You provide a ton value there.
If you don't mind I would like to ask a question when it comes to behavior/interest targeting part.
Let me say for example that we have a service that we can provide online... For example online psychology 1-1 sessions but specifically for athletes. Does it have any meaning to target athletes and narrow down to Psychology or Personal development ? Or it is better to let the facebook algorithm figure things out by just targeting athletes?
3:04 That's... eerie. Those are my exact results at the moment. 😂
Should we add all focus products in one adset or have separate adsets for each product or different campaign for each product? Can you pls give me your views on this?
This is golden
After turning off the less performing ad sets do we need increase the budget on well performing ad sets because you set the daily budget of 1000 ??
No not necessarily - if you have CBO enabled then Facebook will do that for you automatically.
@@BenHeath ok thanks so much
I get that
great content as always! may i ask how long should I set my ads? is 7 days okay?
This method is applicable for IG ads too?
Thank you very much!
What is your idea about copy in FB/IG reeels format? Do you think it is still important? Or is it better to provide more info in the video and/or in the leadform?
Copy is certainly still important - it will depend on the ad placement though.
EDIT: I wrote my comment before i'd seen the ending of the video.
I see the point, and the approach is interesting. But what you are proposing pretty much contradicts Facebook's own recommendation of combining ad sets. Furthermore, for this approach to work / be more credible, you would need to exclude 4 interests from each ad set, otherwise you'd most likely have overlap. At least, that's my opinion :)
This is so Smart... u r so smart...
Glad you think so :)
hey ben, what is defference between CBO and A/B teasting
Hi Ben
Great video. How long would you suggest running this type of campaign for with a $1k budget?
Good ROAS video
Hi, great tip, just wondering if it will work for a localised targeting, e.g. a 3-mile radius of a store. Why I'm asking is that the audience size will be significantly smaller if they are separated out into different AdSets, and think it might be too restrictive for the ads to perform, any solution around this if I were to experiment with this strategy with a smaller audience size? Thanks.
How much budget do you need to split across 5 ad sets? Or what do you do if Facebook favours some ad sets than others so some get less spend.
If you use an ABO campaign, Facebook can not prio one ad set over another. However, we recommend to use a CBO campaign and set a minimum budget for each ad set and allow Facebook to allocate a % of your total ad spend by themselves with their algorithm.
And if you are just going for an ABO campaign, you would split the budget equally across all the ad sets and test them for enough time to get data to make an assumption based off of it.
Hi Joe, you can start with a really small budget to start with and then look to scale. I have more info on that in this video: ruclips.net/video/fDvazaXXvfs/видео.html
@@happylegoleon9209 Perfect, this is how I already do it. Just wanted to know if it's the right way or if there was something better.
@@BenHeath Amazing thanks
what use is similar :
1 campaign WC
4 adsets ( 4 interests )
4 ads per adset ( one pic, on video, carousel, combined pics as a video )
duplicate ads
So, I have this structure : 1>4>32
I can add more creatives, or adsets, it depend to the product/service
what is your daily budget? Also are you using CBO or ABO?
Ben, using your example, when doing this, would you recommend turning off the "Standard Ad Set" while you test the "Better Campaign"? At present (I'm following your exact strategy) I still have both running, and have concerns about overlap.
I would if the existing campaign is not doing very well. If it is doing well then I would leave that running whilst you test.
@@BenHeath Perfect mate, cheers
Are you splitting the ad spend between all 5 of these? or just running each one until they hit $200 and then seeing the results?
I’d either split the budget or use CBO
Hey Ben, a fan and a follower of your work and content but one think I would like to tell you is AUDIO on your videos are really low i have to pump up my speakers to full to hear you. please look into this.
Thanks for the tip - will look into that.
Hey Ben, I’ve been using the standard approach and will start testing this way. What’s your recommended ad budget for the better method? Assuming a 1k-1.5k monthly ad budget for a local business
Would you set the budget for this strat as CBO or ABO setting?
You could use either - I tend to prefer CBO
Thanks Ben, great video. One question, though: if I am located in a region that is very much less populated than the UK you are targeting. Let's say I have a total audience of 15000 people with the "merged" interests/behaviours. Should I use Advantage+ budget or will I mess up the data about the performance?
I also sometimes work with very limited budgets: can I use Advantage+ or the strategy just won't work properly?
Thanks :)
If you are targeting multiple different targeting options with very different audience sizes then I would be very careful with that as some of your smaller ones probably won't get many impressions. Otherwise I think it's fine.
after we see better targeting adset can we just close the standard ad sets and just run the best targeting adsets instead?
Yep :)
@@BenHeath Thank you such a help for us
How can I increase my Facebook daily ad budget without losing my ad data such as likes, comments, and shares?
Hypothetical question: If I set up an Facebook ad saying "David, get your widgets for half price" and target males between 18 and 65+ will Facebook/Meta's AI work out that the advert gets a much higher click-through/conversion rate when shown to people called David than it does for people not called David? If so how long would it likely take?
Hi, do you know how the audience targeting works like how it covers the audience in order. For eg: if we have custom audience , lookalike audience and detailed targeting, where targeting starts, does it start from custom audiences or it just commonly widespread targeting ? Can anyone help me figure out this ?
How many days would you leave an ad set running before deciding to kill it or scale it?
That really depends on performance - if it's close to where it needs to be we'd leave it running a lot longer than if it is way off our target cost per conversion.
Are all the photos/videos the same or are they different?
This would be useful but since the update from iOS, the results have not been that transparent. some results disappeared so that left a really hard job to figure out between five ad sets
You can improve tracking with UTMs and conversions API - combined with the Pixel that should give you more than enough to data to make calls on relative performance between ad sets.
Spot on once again, Ben. Thanks.
Curious to know, does it make sense to combine a couple of better performng targeting options down the line when we are introducing new creatives/offers and//or starting new campaigns? Just to help out with easier campaign management.
Thanks a lot. I like to follow the logic all the way through so for me it doesn't. The exception would be when the best performing audiences end up being too small to run for very long by themselves.
@@BenHeath got it, thanks.
Hi Ben! A quick question here!
What if you've identified 3 best out of 5 targetings. Will you put the best 3 into a single ad set in upcoming ads publish?
Good question - no I'd keep running them separately. I would pause the underperforming ad sets.
@@BenHeath do you have any formula or mindset which you would like to share to us on how to identify the targeting. It seems like your logical execution is quite optimising the budget. But if the marketer doesnt have the right targeting it will still be a waste. Am i right?
Thank you for your teachings! I would like to ask, with the 5 different ad set names you made, are the image or video ads used the same for all 5 ad sets?
Yes - we start that way at least so we can accurately test.
Really appreciate this!
Thanks for all the great content Ben! We are a single product company. Curious how this fits with your single CBO campaign theory? Would you run something like this alongside your main campaign as a testing ground and then promote the winners into the main campaign alongside warm audiences and lookalikes? Basically - little confused how to approach audience testing AND scaling within the single CBO campaign structure 😂 thanks!
cant do CBO
Along those lines - wouldn't CBO just allocate to the best ad set - so you wouldn't need to worry about turning the lower performers off? Alternatively, would it be advisable to target more broadly and just let FB algorithm do the work? I know I'm missing something - the concepts are just so hard to keep straight!
Hi Ben! Thank you for all the knowledge you are sharing
I have a question, as I can see your guidelines is 1interest per as set but I also observe when you made 5 ad set you keep all interest which will have similar audience, don't you think after only few days this campaign will face overlapping issue? Or you just give similar interest for example or you actually give similar interests in each ad set
Is this better than CBO? Also, say you found the best performing adset, how do you scale it?
Hey Ben, Good point . I have a question, what about audience overlap between different ad-sets of the same campaign?
It’s somewhat inevitable - anything you do to elementary it will wreck the test