David Rusenko - How To Find Product Market Fit

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  • Опубликовано: 21 ноя 2024

Комментарии • 291

  • @brendan2240
    @brendan2240 2 года назад +60

    How have only 500K people viewed this in the past 3+ years?
    It's literally a competitive advantage to be in the 500K group of people that have viewed this presentation!

    • @renoirfariacom
      @renoirfariacom 5 месяцев назад +1

      That explains the high volume of shitty product pitches we see in the majority of tech/startup/innovation conferences.

    • @tonyrichmond9428
      @tonyrichmond9428 Месяц назад

      It's an hour long on RUclips.

  • @oweisman
    @oweisman 2 года назад +32

    If I had to recommend just one talk about startups to someone, this would be it! This guy is such a natural presenter and so practical. Kudos!

    • @abedtau3503
      @abedtau3503 2 года назад

      100% agree

    • @ZelenoJabko
      @ZelenoJabko 8 месяцев назад

      He probably rehearsed for weeks...

    • @Xnaarkhoo
      @Xnaarkhoo 3 месяца назад

      Stoped at minute 6 - so lame

  • @danilkoshuev7075
    @danilkoshuev7075 4 года назад +113

    I love how he summarizes every question before answering to it ❤️

    • @pablos3563
      @pablos3563 3 года назад

      R u from Kazakhstan?

    • @danilkoshuev7075
      @danilkoshuev7075 3 года назад

      No, I’m from Kyrgyzstan

    • @pablos3563
      @pablos3563 3 года назад +1

      @@danilkoshuev7075 And how is it going after a year? Has found product market fit?

  • @facutti4213
    @facutti4213 3 года назад +11

    If you wanna be an entrepeneur you could literally throw away 5 years of college instead of this masterpiece seminar, no joke.

  • @ggadguy
    @ggadguy 6 лет назад +689

    I think he meant the first line of code was done in 2006, not 2016.

    • @swagv
      @swagv 6 лет назад +25

      How can a CEO quote 2016 as 12 years ago??

    • @abdulazizalshehri1995
      @abdulazizalshehri1995 6 лет назад +37

      If you got 300 million you will know

    • @AlexRosier
      @AlexRosier 6 лет назад +59

      People, we're living in the future. It's 2028.

    • @albeit1
      @albeit1 6 лет назад +21

      @@AlexRosier No, YC is just backcasting to 2018. They issued a memo about this back in 2027, but not everybody saw it.

    • @tuirfghfhg1787
      @tuirfghfhg1787 5 лет назад +24

      fix your system clock, it's 2029

  • @yucheng-liu
    @yucheng-liu Год назад +7

    The part which resonates with me the most is, we like to say "This is so hard but it's because we are doing hard things". It does not always hold especially on PMF part. If you are feeling every step being hard, it implies you are not doing right. The right feeling is everything should be easy.

  • @danieldixoncom
    @danieldixoncom 4 года назад +6

    By far one of the best talks on Product Market Fit. You'll know when you're here when every piece of this talk resonates.

  • @DRFoodReviews
    @DRFoodReviews 3 года назад +8

    One of the best talks I’ve seen on startups. And a clinic on how to present material. I’m just left to wonder how much younger he could have looked in 2006.

  • @antonycarles1499
    @antonycarles1499 3 года назад +1

    it's good that David repeat the questions from audience, i hardly can't hear their questions

  • @voice-of-freedom
    @voice-of-freedom 3 года назад +18

    Just randomly came accross this and truly the best startup talk I have heard. Great getting away from the theoretical and in to the practical.

  • @GarageToolCarWrapCRM
    @GarageToolCarWrapCRM 3 года назад

    Most talks about product market fix is vague. Love how detailed this is.

  • @Theddyfield
    @Theddyfield 4 года назад +3

    Awesome! The phrase i loved the most was " Minimum Remarkable Product".

  • @忍者-v3x
    @忍者-v3x 2 года назад +6

    This session is on repeat. David is a genius. A great business man.

  • @aaronbirook4367
    @aaronbirook4367 Год назад +1

    This is the best video on YCs RUclips channel. But y’all not paying attention.

  • @SoufianeDouimia
    @SoufianeDouimia 4 года назад +1

    Now I understand why most people aren't successful, only 100k views . This RUclips channel is better than Harvard

  • @camillorohe6996
    @camillorohe6996 2 года назад +1

    He points out the importance of Product Market Fit very well. What I dislike is he seems to present people a recipe how to get there, meaning he has found the truth to the problem of Product Market fit. It is way more nuanced & complicated than to simply score high on NPS. Michael Seibel's way of cleaning up the misconceptions people have on founding a company is much more of a guidance, at least for me. Nonetheless great insights by Rusenko (to keep it short).

  • @derduskenga
    @derduskenga 2 года назад

    First time to understand the difference between market fit and product market fit. Thank you very much.

  • @punnyabrata
    @punnyabrata Год назад +1

    That moment when in front of 1000 people you can name and shame the dude who wrote you off in front of a 1000 people and you do that so nonchalantly and casually that you do not even acknowledge the dude's worth. Pure savage! That is success 🏆🏅👑.

  • @vincentbayliss151
    @vincentbayliss151 3 года назад +4

    This is gold! I have been over cooking my products and not focusing properly on the process. Great advice that I'll align too.

  • @IcaroVolera
    @IcaroVolera 6 лет назад +93

    Damn, this talk made me feel better about my startup

    • @danieldulake8391
      @danieldulake8391 5 лет назад

      Thank you very much, this is what I’m looking for a long time!
      ruclips.net/video/gFhXs0CO3Ns/видео.html

    • @mckayprestwich
      @mckayprestwich 3 года назад +1

      How is it going?

    • @ngannguyenkim2599
      @ngannguyenkim2599 3 года назад

      Yeah, how is it going?

    • @IcaroVolera
      @IcaroVolera 3 года назад +6

      @@ngannguyenkim2599 Closing our seed round. It is going forward

    • @xLightcrystalx
      @xLightcrystalx 3 года назад +1

      @@IcaroVolera Great job man!

  • @freemanjiang
    @freemanjiang 2 года назад +2

    The fact that this is free is insane

  • @datacenteredleadership9400
    @datacenteredleadership9400 4 года назад +1

    Product market fit is key, even if it’s one simple function that works better than anything else out there. Continuously iterate, building and engaging in unbiased user testing. When there is product market fit, growth will be positive and rapid without any ad spending required.

  • @juniorogunyemi5428
    @juniorogunyemi5428 4 года назад +13

    This is the BEST seminar i've ever watched! thank you

  • @SuperKillaki
    @SuperKillaki 6 лет назад +17

    This is the best one so far in the series.

  • @herval
    @herval 2 года назад

    This is probably the best video in the entire YC library!

  • @novaria
    @novaria 4 года назад +1

    This contains not just one but several actually useful thoughts . Go watch till the end, you won't regret it.

  • @bahtiyaruzumcuoglu4744
    @bahtiyaruzumcuoglu4744 4 года назад +2

    What is the idea of Weebly ? Website creation ? Hosting ? That idea existed ever since internet was existed. There were dozens of website creation platforms even back in 1999s. Weebly just took the same idea and modernized it with refreshed design. It was a matter of accessing the capital and only a few people has that privilege in the whole world.

  • @michaeltucker7608
    @michaeltucker7608 9 месяцев назад

    He nailed every single part of this. Very impressive.

  • @lsdimontenegro5705
    @lsdimontenegro5705 3 года назад +2

    What a smart and humble guy. Much admiration.

  • @zeljkapotoku275
    @zeljkapotoku275 7 месяцев назад

    David Rusenko is so great person, giving this great and informative video. Thank you!

  • @El_Diablo_12
    @El_Diablo_12 2 года назад

    One of the most valuable videos on RUclips right here.

  • @dominicheng3237
    @dominicheng3237 4 года назад +1

    This is so helpful and intense. Full run of the video is more 3-4 hours since this is condensed into 1 as David speaks real fast (common trait of the VC/entrepreneurs)

  • @AcharyaChanakya108
    @AcharyaChanakya108 4 года назад +36

    This is a brilliant talk!
    Cleared up so many things for me.
    Thank you David & YC!

  • @victorsuarez3
    @victorsuarez3 2 года назад +3

    One of the best YC talks ever. So many lessons.

  • @gurkaransingh449
    @gurkaransingh449 3 года назад +1

    i literally just fall in love with this guy's thought process, so freakin relatable!

  • @oliverweldner8704
    @oliverweldner8704 6 лет назад

    I would be interested in how to acquiring customers. This is the ultimate challenge. You can have the best and the worst product but you need customers to develop it into something valuable!

    • @HanisaMohamed
      @HanisaMohamed 5 лет назад

      You recruit them manually as paul graham has said

  • @GerrieDiaz3
    @GerrieDiaz3 6 лет назад +34

    for the producers, please keep the focus on the slides for a bit longer. he had a decent amount of text on his slides and i had to continuously pause (disrupt flow) the video in order to read what he wrote.

    • @ycombinator
      @ycombinator  6 лет назад +18

      Ok. Thanks!

    • @darianedwards6748
      @darianedwards6748 6 лет назад +2

      I actually found this useful. We most of the talks when this is the case I like to pause and take notes.

    • @siBidjie
      @siBidjie 6 лет назад +8

      btw, you can find the slide in the description.
      just open the slide and listen to his talk sir :)

    • @GerrieDiaz3
      @GerrieDiaz3 6 лет назад +2

      @@siBidjie Ah I didn't realize - thank you! I wish they did that for all presentations...

  • @buchbakhsh
    @buchbakhsh Год назад +2

    35:10 "Listen to the problems but don't ignore their solutions!" Don't ignore! Listen to their solutions to better understand their problem.

  • @reconf1gur3d63
    @reconf1gur3d63 2 года назад +2

    R.I.P David. Gone way before your time.

  • @iliachigogidze6550
    @iliachigogidze6550 5 лет назад +7

    I'm really curious what they (Weebly) were doing wrong and how they changed that things to achieve product market fit

  • @bolimov
    @bolimov Год назад

    Thanks for putting these great contents on your channel. It feels like in an accelerator.

  • @smilebig3884
    @smilebig3884 Месяц назад

    Omg one of the best video over the internet… gold information

  • @gustafklimt
    @gustafklimt 6 лет назад +77

    best talk so far. Very informative.

    • @TheRedBallz
      @TheRedBallz 6 лет назад +3

      Sam Altman's "How to succeed with a Startup" is also incredibly good

  • @DiamondOkoh
    @DiamondOkoh 5 лет назад +14

    Learnt so much from this video. So much lesson to learn and I am actually through this phase. This is what value looks like

  • @BladeofLight1996
    @BladeofLight1996 6 лет назад +8

    My new answer for "Who's your favorite entrepreneur?": David Rusenko

  • @prabhakarmishra2182
    @prabhakarmishra2182 2 года назад

    I liked the idea of Minimum Remarkable Product in place of Minimum Viable Product

  • @mirzapahlevi4182
    @mirzapahlevi4182 4 года назад +1

    this is great and very helpful for start up and existing companies which needs pivoting because of decliing sales

  • @goodbyetube9545
    @goodbyetube9545 6 лет назад +14

    Really enjoying listening to this talk. Best.

  • @hussamalshamaily5441
    @hussamalshamaily5441 6 лет назад +3

    Such an insightful talk by David Rusenko. Thank you so much.

  • @SouhailEntertainment
    @SouhailEntertainment 5 месяцев назад +1

    00:00:00 - Introduction to David Rusenko and Weebly
    00:01:12 - Weebly's Early Journey and Initial Struggles
    00:02:49 - Early Days and Applying to Y Combinator
    00:04:19 - First Press Spike and Moving to San Francisco
    00:06:14 - Continued Struggles and Early Traction
    00:09:20 - Defining Product Market Fit
    00:09:52 - Stages of a Company and Initial Product Market Fit Search
    00:11:23 - Hardest Challenges in a Startup
    00:12:23 - Creating a New Market
    00:13:57 - Finding a Hidden Need and Customer Insights
    00:16:06 - Building a Remarkable Product
    00:16:33 - Step-by-Step Process to Achieve Product Market Fit
    00:17:35 - Listening to Customers and Rapid Prototyping
    00:18:57 - Testing Solutions with Customers
    00:20:16 - Keep Burn Low and Build a Quick Iteration Team
    00:20:51 - User Experience (UX) Testing Sessions
    00:24:07 - Minimum Remarkable Product and When to Launch
    00:27:08 - Prioritizing and Optimizing for Learning
    00:29:39 - Key Metrics for Product Market Fit
    00:32:00 - Importance of Active Users Over Signups
    00:33:23 - Beyond Product Market Fit: Scaling and Building a Brand
    00:34:18 - Product Market Channel Model Fit
    00:35:40 - Scaling the Team After Product Market Fit
    00:37:03 - Building a Brand Around a Fundamental Insight
    00:39:03 - Conclusion and Q&A Session

  • @justindonovan781
    @justindonovan781 5 лет назад +7

    Very thorough lecture. Really impressed

  • @饶泽海
    @饶泽海 11 месяцев назад

    Brilliant talk, brilliant speaker!

  • @acche-rc
    @acche-rc 6 лет назад +16

    I wish I can like this video more than once like on Medium

  • @mobande3258
    @mobande3258 3 года назад

    For rapid prototyping help I'd recommend Pretotyping techniques like Albert Savoia suggests

  • @HardyCozen
    @HardyCozen 5 лет назад +2

    What a bright young man.

  • @gatosgarage2179
    @gatosgarage2179 4 года назад

    hi,he hasn't talked about any a advertisement ,im supposing the growth its word of mouth/organic???thanks, i love all the videos!!

  • @pavloivanchyshyn8820
    @pavloivanchyshyn8820 6 лет назад +12

    Very interesting and useful presentation!

  • @naveenrs7460
    @naveenrs7460 3 года назад +2

    I love your explanation and simple slides with awesome data sir!
    Thank you for very useful speech!

  • @yaronbbb
    @yaronbbb 4 года назад +1

    One of the best product fit session out there!

  • @ravipatel58
    @ravipatel58 5 лет назад +1

    Really great insights. Any idea if y combinator has market fit video for b2b startups?

  • @natashasamuel9346
    @natashasamuel9346 2 года назад

    Great Business advice.
    Keep up the good work.
    Thank You,
    Natasha Samuel

  • @PraveenKumar-ih9rj
    @PraveenKumar-ih9rj 3 года назад +1

    Simply insightful. Thanks for making this public.

  • @neves69
    @neves69 4 года назад +4

    THIS IS ABSOLUTE GOLD

  • @nikovelikov
    @nikovelikov 3 года назад +1

    monetization is much an easier problem than product to market fit

  • @photographybya7602
    @photographybya7602 3 года назад +1

    Engaging speaker, tons of great info.

  • @niinoi1214
    @niinoi1214 4 года назад +1

    Very insightful video. This is definitely worth transcribing.

  • @Nova-Rift
    @Nova-Rift 3 года назад

    If I could only watch one video before starting a company, this would be that video.

  • @jacob_mp
    @jacob_mp 4 года назад +1

    This presentation is wonderful, very useful.

  • @mosialive
    @mosialive 2 года назад

    This was a great talk. I enjoyed it. Thanks YC!

  • @ashutoshchauhan8365
    @ashutoshchauhan8365 2 года назад

    Thank your so much David and y combinator for this knowledge

  • @keeranmnc1605
    @keeranmnc1605 2 года назад

    Funny how he says "there was no AWS back then", instead of "there was no cloud back then". Just shows how dominant and ubiquitous AWS is in the cloud space.

  • @SineadWalshMansfield
    @SineadWalshMansfield 5 лет назад +2

    Thank you for your insight. Such clarity in a nutshell. You are genial !!

  • @richardjerome78
    @richardjerome78 3 года назад

    Best video I’ve seen on the topic.

  • @robertuy5485
    @robertuy5485 3 года назад +1

    Very informative video. Thank you for the presentation easy to understand.

  • @pcodes
    @pcodes Год назад +1

    He wrote the first line of code in February 2006 not 2016.

  • @SarovokTheFallen
    @SarovokTheFallen 4 года назад +1

    I really enjoyed this talk, really well done, thanks!

  • @selenale7748
    @selenale7748 3 года назад

    thank YC & David, it is very helpful

  • @cindy.belardo
    @cindy.belardo 3 года назад +1

    Thank you for the super helpful insights!

  • @thyagavenkat8347
    @thyagavenkat8347 6 лет назад +1

    #1 startup challenge after the product market fit will be hiring.

  • @peterbloomingdale
    @peterbloomingdale 3 года назад +1

    Phenomenal! Super informative and straight to the point!

  • @kevinkang4427
    @kevinkang4427 4 года назад

    Love the terse examples and stories throughout the video.

  • @IgorIvanchenkoChinese
    @IgorIvanchenkoChinese 4 года назад +1

    great speaker with great experience!

  • @Zo-hc2fn
    @Zo-hc2fn 3 года назад

    I am thinking about a new type of restaurants : eating-spots,
    in eating-spots, food keeps changing, chefs also rotate,
    this is opposed to current restaurants,
    thanks to this rotation of food and chefs, eating-spots are way more powerful than restaurants,
    along with that, there is an app,
    people vote for the food that will be cooked in the next days,
    menu is influenced by the live input of the people via an app.

    • @Skiier5728
      @Skiier5728 3 года назад +1

      Food changing in restaurants isn’t a new idea. Changing the entire menu very frequently would be inefficient. And creating turnover with chefs intentionally makes no sense. People also don’t generally choose where they are going to eat days out, unless it is a high end restaurant, or care to use an app to change the meal. Just some honest feedback.

  • @diamondgeezertunes
    @diamondgeezertunes 4 года назад +3

    01:02 clearly this chap knows his numbers ...but well done him though for a starting up a great biz

  • @columnsai
    @columnsai 2 года назад

    This talk is really good.

  • @henrikcarmel1
    @henrikcarmel1 5 лет назад +1

    This was very hands-on and helpfull

  • @DesignLead
    @DesignLead 6 лет назад +10

    Cool! Thanks for the great info...

  • @victorsun5622
    @victorsun5622 4 года назад +1

    how and where can i find my CTO for a startup company CEO/founder ? and may shares do i need give my CTO ??

  • @wa1649
    @wa1649 27 дней назад

    where did he get the 27 iterations from? i'm very curious...

  • @seobuddy
    @seobuddy 4 года назад +3

    Thank you David! So much value in this lecture.

  • @m.h.7121
    @m.h.7121 2 года назад

    1:00 i think he meant February 2006, cause he followed up by doing this 12 years now.

  • @nickjerrat
    @nickjerrat 5 лет назад +1

    This was awesome. Thank-you David.

  • @benediktwildoer8384
    @benediktwildoer8384 3 года назад +1

    great talk. Thank you for sharing this

  • @peterhayman
    @peterhayman 3 года назад

    18:00 David Rusenko once said "Steve Jobs once said "Henry Ford once said "A customer once said "A faster horse!" " " "

  • @ahsanmohammed1
    @ahsanmohammed1 Год назад +1

    9:00
    What caused the product market fit to catch?

  • @ethandowie3907
    @ethandowie3907 4 года назад

    So much insight in one video

  • @akhilsankar
    @akhilsankar 2 года назад

    David is fantastic.

  • @mpk08540
    @mpk08540 3 года назад

    Best YC talk!

  • @umrashrf
    @umrashrf 4 года назад +2

    How did you end up getting featured in all those magazines without even having something to show?

  • @rosemushelle82
    @rosemushelle82 3 года назад

    Great video if you have a platform or app that you want to launch.