Want to LEARN how to crush it with Facebook Ads? Go here: www.admasters365.com/facebook-ads-mastery/?el=YTlong-learningphase0724-fam Want my agency to do it for you? Go here: heathmedia.co.uk/done-for-you/?el=YTlong-learningphase0724-fbdfy
My Ad Account is only about three months old. I have never once seen a "Learning" status. My Ad Sets always go from (In Review), Processing then Active. I'm not sure what to make of that.
@normentpeter965 yes this, both your ad set and ad needs to learn. You can be out of the learning phase on an ad set but your ad can still be learning
Thanks for the update! Does this mean with the new rollout if you don't hit that 10 conversion events in 3 days you go into learning limited sooner, where your ad can get stuck never being able to learn?
Ben, my campaigns don't go into the learning phase anymore but, I'm not getting sales. I've tried different creatives in the span of 6 months but it has not been good. Even when there are sales the cost per purchase is so high that makes me rethink everything.
@@saintemmanuel5969 yes of course I'm, with meta's new update, i can only use advantage+ audience any demographics interests & behaviours i add are merely taken as a suggestion.
Assuming you're targeting the right audience, using good ad copy written by a Copywriter, good image and video creative, consider this: Do you have an effective funnel and compelling offer in place?
Hi @Ben, thank you very much for this informative video. One question though, you said moving forward we could likely do campaign optimisation in 3 days from 7 days before. But istthat attribution window also play a role here ? For eg: if we are in 7DC window, and launched an ad today. Isn’t adviceble to wait until 7days before we make any changes? That would be good to know! Thanks and Looking forward to more such videos.
I started doing Facebook ads a few months ago. I’ve always had daily budgets within £10-50. However, none have stated being in the “learning phase”. They just say ‘processing’ then ‘active’ after delivering. Is this learning phase a metaphoric or does it actually say ‘learning phase’ in peoples ad accounts? Thanks.
Yes it does actually say "learning phase" where You're currently seeing "active" being written. And the learning phase depends upon the campaign objective and Your performance goal.
Also just wanted to mention, I see a lot of people thinking not being in the learning phase is a bad thing. Absolutely not! Just consider Yourself lucky if Your ads go directly to being active. It just means facebook has understood who Your target audience is and is now showing Your ads to them.
It's a shame that the mastery ad course is a subscription and doesnt have the option for a fixed price. £97 per month is a bit too much... Maybe not for big companies, but those hire agencies anyway.
what if I duplicate a winning Adset into a new independant campaign, would that affect the results if I did it at the learning phase of the original campaign ?
Instead of duplicating during the learning phase, wait until the original campaign exits learning. After that, use the duplicate to test a variable (e.g., different budget, slight audience tweak).
Thank you for the video ! So if we don't make 10 purchases in 3 days (because of the high value of the products), is it better to optimzize "add to cart" if we reach the 10 conversions in 3 days?
Hey ben, what performance goal should i set if my funnel goes like this; Ad > landing page > WhatsApp (where i eventually make my pitch)? Context: how can it be tracked with my pixel, since i don't have an opt-in or form?
I’m confused I was aware of the learning phase but my campaigns don’t say learning they say active only 2 hours after publishing the campaign and not even having a single conversion
Also learning phase is not machine learning. 50 events is very small sample size. Ai needs millions to properly train. What it is instead adjusting preferences of already trained model
It seems like Meta has reverted it back to the 0/50 optimization events needed to exit the learning phase, the 0/10 just disappeared on all of my ad accounts that have it. Anyone having the same experience?
Learning phase isn't real. It's just meta's way of telling you that if you have a low volume of data for your chosen conversion event, and your ads wont be able to optimise as well as if you had more data. And its there to encourage you to consolidate your campaign structure (or at least it was, it's gone from most new accounts).
I have 20 conversions out of 10 (20/10) and it's still in learning phase 😂. It seems like they're experimenting on this from a while as it appeared in my account 6 months ago and then disappeared again until it's showing now.
@@kojoefante It should exit the learning phase after 10 conversions but still it's in learning phase after 20. That means it still needs 50 conversions or more to exit the learning phase. It's funny because they do these weird changes which don't make any sense.
Hello Ben , I wanna ask regarding the new flexible format that meta has released recently. If you have given ago , we would like to listen to your prespective
So i was wondering for something else (your new campaign structure - one campaign for COLD and other for the WARM audience), after some time when the camaigns produced some result and after optimizing, do you turn off one of the campaigns, because in most of the scenarious the retarget will perform better then the cold one - so do you turn the cold off or just lower the budget and optimize it more? If someone could explain to me I will greatly appreciate it : )
Has this launched yet? I'm still seeing the 50 conversions needed for my ads that are in the learning phase. Do I need to create a new campaign or adset to have this happen? Edit: Nvm got to 10:51 in the vid :P
Hello Ben, I recently came across your work. What you do is brilliant. 👌🏽 Thank you for that. I'm new to the Meta business and currently trying to build a clothing brand. I'm planning to start with €20 a day on ads. I have already created an Advantage+ campaign. However, Meta is telling me that it will achieve zero purchases, which makes me hesitant to launch the campaign. Do you have any tips?
Provided you're sure of your targeting if you manually set it...and every other thing us intact, launch your campaign. Facebook also tells me that sometimes.
Yes he is right I changed a lot in my sales compaign last week and sales dropped and was bleeding money , so just add the ads and let it get out of learning phase and then only change may be after a week , one thing more is people who visited my website I retarget them thru a sales campaign and there is no converstion only add to carts .... Well may be I have to hit the logical mind with case studies and proofs. May be it will work. Next week. Also the new ai automatically retargets your website visitor , with other ads ,bcz ai is very smart it knows money is in retargetting , so I keep on adding ads last week and darn it sales dropped as Ben says donot engage with your campaign if it's in learning phase.
I honestly don't think the "learning phase" is a real thing. Campaigns and ads are always learning (it's not even present on most new ad accounts). I think meta chooses to communicate and make recommendations based on the learning phase because it's easy for most advertisers to understand. However, all they're really trying to do is encourage consolidation across the ad account, so that their machine learning algorithms can function more effectively, due to the higher density of data. What this change really reflects is that the algorithms are getting smarter and are able to optimise better on less data, and in less time.
yes, and I think the learning phase is also a great way to extract a lil more money from the advertisers without blaming the algorithm. Fb has the smartest algorithms, they know just by reading your landingpage and with some pixel data exactly what your target audience is and you probably could reach your goals faster, however I understand that it's still important for the ML to know what ads work specifically work with your product/design/offer/niche.
It was previously 50 events in 7 days, not in a month. 10 in 3 is significantly less. Plus you only need to go through the learning phase once, not every three days.
You don't. The pixel will grab the data only for people who reach Your website (where the pixel is integrated). If You need any more clarification, just hit me up on WhatsApp at 9101419826
hey talem, there is nothing u can use the pixel for. U place a pixel on a website. if there is no website, there is no use for a pixel. but for example, if you just want to send people to an instant form, you dont need a pixel, since the information is being captured from facebook within the platform. but if you dont have a website. you dont have to bother creating a pixel yet. hope that helps
Ideally, You would want to run ads on their own ad account (for which You'll require the access to). You'd then go ahead and create the pixel on their business portfolio, integrate it on their website, and then connect it to the ad account on Meta
And for integrating the pixel on their website, You'd need to grab the pixel code from Meta, give it to their developer, and ask them to paste it in the header section of every page of the website
@@MrXepicfaceX Honestly, I can't give You a blanket statement for that. Your campaign objective will completely depend on what You're trying to (specifically) achieve through the ads and how it aligns with Your overall marketing strategy.
@@bishalmazumdar4628 Say for like a boba place I’m trying to get more customers for the business and I offer a deal like maybe a bogo deal for the ad etc, what would be a good campaign for that?
That can happen in ad accounts that have significant conversion data already. I wouldn't worry about it. The same thing will be happening behind the scenes.
@@BenHeath No, this happens to new accounts. Mine did this at first then once it had spend behind it it went into learning all of a sudden. Same thing is happening with a client- New account no conversions, once he spent 2k it goes into learning mode just like mine.
He likes to talk and make things more complicated than it has to be so he can fill up his channel with content. This entire video is useless. It’s an update about fb that you can’t do nothing about and is no use knowing
Want to LEARN how to crush it with Facebook Ads? Go here: www.admasters365.com/facebook-ads-mastery/?el=YTlong-learningphase0724-fam
Want my agency to do it for you? Go here: heathmedia.co.uk/done-for-you/?el=YTlong-learningphase0724-fbdfy
KEEP THIS CONTENT COMING, I LOVE THE NEWS AND NEW FEATURES AND CHANGE UPDATES!
the best thing to do is hiding delivery column from the metrics to not see learning phase ever 😁😁
My Ad Account is only about three months old. I have never once seen a "Learning" status. My Ad Sets always go from (In Review), Processing then Active. I'm not sure what to make of that.
Mine too
Mine is showing the learning process phase ... might be only rolling out to some accounts for now?
Check all 3, campaign adset and creative column
@normentpeter965 yes this, both your ad set and ad needs to learn. You can be out of the learning phase on an ad set but your ad can still be learning
Same problem happing with me too
Meta is getting smarter! Thanks for the update! Also a small script error - down the funnel- first add to cart and then initiate checkout
Why the fvk Fb Ads Is Changing Every Month
Because More budget spending Ads
More Sales To Mark Sucker Money🙈🙈🙈🤣
Money money 💸💸💸
I've never seen my ads go into a learning phase, they always just say active...
mine too
I am also having same problem
my also
Do on off again and again your ad and make changes or edit your ad. if you want to see LEARNING
@@zaidgodil3271 Doesn't make a difference. My ads never show learning no matter how many edits I make.
What are your thoughts on adding new ads into the adset regularly? Like daily, vs weekly vs monthly instead of editing the adset directly?
Sounds great! :) Thanks Ben!
Amazing... I needed this 😌
Thanks for the update! Does this mean with the new rollout if you don't hit that 10 conversion events in 3 days you go into learning limited sooner, where your ad can get stuck never being able to learn?
My ads never says learning
It says processing then active no learning 😅 it's new account small budget 4:06
Mine too
Me 2
Ben, my campaigns don't go into the learning phase anymore but, I'm not getting sales. I've tried different creatives in the span of 6 months but it has not been good. Even when there are sales the cost per purchase is so high that makes me rethink everything.
Targeting the right audience?
@@saintemmanuel5969 yes of course I'm, with meta's new update, i can only use advantage+ audience any demographics interests & behaviours i add are merely taken as a suggestion.
It’s mainly your offer, which is your product/service which has less demand in market.
Assuming you're targeting the right audience, using good ad copy written by a Copywriter, good image and video creative, consider this:
Do you have an effective funnel and compelling offer in place?
It's the product, Offer, or last - Website
My adsets never show learning. They always show Active directly. How to force them to show learning phase?
That isn’t a bad thing as long as you are getting conversions
Your using dynamic creative that’s probably why
What does that mean ? Bad or good @@iamhennywest
Thanks a lot for helping us brother😊
Happy to help:)
Hi @Ben, thank you very much for this informative video. One question though, you said moving forward we could likely do campaign optimisation in 3 days from 7 days before. But istthat attribution window also play a role here ? For eg: if we are in 7DC window, and launched an ad today. Isn’t adviceble to wait until 7days before we make any changes? That would be good to know! Thanks and Looking forward to more such videos.
I am not sure if this is documented by Facebook anywhere also it is not true even if you get 10 purchases in 3 days it stays in learning
I started doing Facebook ads a few months ago. I’ve always had daily budgets within £10-50. However, none have stated being in the “learning phase”. They just say ‘processing’ then ‘active’ after delivering.
Is this learning phase a metaphoric or does it actually say ‘learning phase’ in peoples ad accounts? Thanks.
mine too
Yeah we just watched the whole video for nothing
Yes it does actually say "learning phase" where You're currently seeing "active" being written. And the learning phase depends upon the campaign objective and Your performance goal.
Also just wanted to mention, I see a lot of people thinking not being in the learning phase is a bad thing. Absolutely not! Just consider Yourself lucky if Your ads go directly to being active. It just means facebook has understood who Your target audience is and is now showing Your ads to them.
Ignore. Just know your KPI’s. If it’s working, leave it alone regardless of learning phase.
It's a shame that the mastery ad course is a subscription and doesnt have the option for a fixed price. £97 per month is a bit too much... Maybe not for big companies, but those hire agencies anyway.
I just increased my budget by 5% and threw all my adsets into learning today. That’s never happened in our account
I've had it happen for 3%
Happens all the time. So annoying
@BenHeath we have a rideshare operating in 2 cities with a focus on student transportation. Should we still not use targets in the audience?
youre talking too fast my friend! its exhausting...
The problem is that Facebook Pixels are a pain in the backside making conversion tricky to track.
Use trackbee
My learning phase is still 50 conversions/ week. Do you know why?
what if I duplicate a winning Adset into a new independant campaign, would that affect the results if I did it at the learning phase of the original campaign ?
Instead of duplicating during the learning phase, wait until the original campaign exits learning.
After that, use the duplicate to test a variable (e.g., different budget, slight audience tweak).
Thank you for the video ! So if we don't make 10 purchases in 3 days (because of the high value of the products), is it better to optimzize "add to cart" if we reach the 10 conversions in 3 days?
I need to know this, please answer
No @@LombokHustler
Man you talk too fast bro
It makes it more difficult to learn form you
Smith Michael Garcia Anna Harris Paul
Hey ben, what performance goal should i set if my funnel goes like this;
Ad > landing page > WhatsApp (where i eventually make my pitch)?
Context: how can it be tracked with my pixel, since i don't have an opt-in or form?
I’m confused I was aware of the learning phase but my campaigns don’t say learning they say active only 2 hours after publishing the campaign and not even having a single conversion
YEA ME TOO... what the heck??
@@thethinker9283 the ad can say active but still be "learning"
What aout "Preparing"
What about leads campaign?
Martinez Donna Jones Daniel Clark John
Thank you so much for this update! Literally a gift sent from above!
the new learning phare for 10 purchases was there for around 15 days in india and then its vanished now.
Any new changes You've seen recently? Particularly for the learning phase
Also learning phase is not machine learning. 50 events is very small sample size. Ai needs millions to properly train. What it is instead adjusting preferences of already trained model
It seems like Meta has reverted it back to the 0/50 optimization events needed to exit the learning phase, the 0/10 just disappeared on all of my ad accounts that have it. Anyone having the same experience?
Yes
My ads & adsets always go straight to active without ever showing the 'learning' status on the delivery column. Why is this?
what kind of objective do you use?
same with me
Learning phase isn't real. It's just meta's way of telling you that if you have a low volume of data for your chosen conversion event, and your ads wont be able to optimise as well as if you had more data. And its there to encourage you to consolidate your campaign structure (or at least it was, it's gone from most new accounts).
Same on myside
Same on my account. Any solution?
I have 20 conversions out of 10 (20/10) and it's still in learning phase 😂. It seems like they're experimenting on this from a while as it appeared in my account 6 months ago and then disappeared again until it's showing now.
Same bro
So how is this funny?
@@kojoefante It should exit the learning phase after 10 conversions but still it's in learning phase after 20. That means it still needs 50 conversions or more to exit the learning phase. It's funny because they do these weird changes which don't make any sense.
Why campaign start in active right away? No learning shown. Also 0$ spent in learning phase. Im on day 6 and more than 50 optimization events
Hello Ben , I wanna ask regarding the new flexible format that meta has released recently. If you have given ago , we would like to listen to your prespective
Hi Ben
Do you have written update on this officially from facebook or meta team?
So i was wondering for something else (your new campaign structure - one campaign for COLD and other for the WARM audience), after some time when the camaigns produced some result and after optimizing, do you turn off one of the campaigns, because in most of the scenarious the retarget will perform better then the cold one - so do you turn the cold off or just lower the budget and optimize it more?
If someone could explain to me I will greatly appreciate it : )
What about an engagement campaign? Always following from Kenya! Great info.
Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!
BEN LETS SAY FOR SOMEONE LIKE MYSELF WOULD YOU GO LANDING PAGE VIEWS IF YOU ARE GETTING ONLY 1-2 CONVERSIONS A DAY?
Learning becomes limited after making 40+ purchases.
Thanks for Update Ben :)
Uhm I had two sales and my account never said anything but ‘active’
Has this launched yet? I'm still seeing the 50 conversions needed for my ads that are in the learning phase. Do I need to create a new campaign or adset to have this happen?
Edit: Nvm got to 10:51 in the vid :P
its still 50 in 7 days on my account, is this only in USA now?
What level does the learning phase take place at - ad, ad set, campaign? Thanks, I’m pretty new to this!
Happy Birthday Ben 🎉
Amazing update but give me meta official update link
5:30
Hello Ben, I recently came across your work. What you do is brilliant. 👌🏽 Thank you for that.
I'm new to the Meta business and currently trying to build a clothing brand. I'm planning to start with €20 a day on ads. I have already created an Advantage+ campaign. However, Meta is telling me that it will achieve zero purchases, which makes me hesitant to launch the campaign.
Do you have any tips?
Provided you're sure of your targeting if you manually set it...and every other thing us intact, launch your campaign.
Facebook also tells me that sometimes.
what about messenger ads i can't see any learning phase status and know what happening now
So is learning phase good or bad for us as small business running ads ?!!
My ads never go in to the learning phase, always straight to active. Does anyone know why?
mine too
Thanks! very useful information
time to sell burgers at the curve bois!!
Thank you so much for this Update☺️ 11:57
Yes he is right I changed a lot in my sales compaign last week and sales dropped and was bleeding money , so just add the ads and let it get out of learning phase and then only change may be after a week , one thing more is people who visited my website I retarget them thru a sales campaign and there is no converstion only add to carts .... Well may be I have to hit the logical mind with case studies and proofs. May be it will work. Next week.
Also the new ai automatically retargets your website visitor , with other ads ,bcz ai is very smart it knows money is in retargetting , so I keep on adding ads last week and darn it sales dropped as Ben says donot engage with your campaign if it's in learning phase.
I only see learning on the ad sets, not campaigns or ads
I honestly don't think the "learning phase" is a real thing. Campaigns and ads are always learning (it's not even present on most new ad accounts).
I think meta chooses to communicate and make recommendations based on the learning phase because it's easy for most advertisers to understand. However, all they're really trying to do is encourage consolidation across the ad account, so that their machine learning algorithms can function more effectively, due to the higher density of data.
What this change really reflects is that the algorithms are getting smarter and are able to optimise better on less data, and in less time.
yes, and I think the learning phase is also a great way to extract a lil more money from the advertisers without blaming the algorithm. Fb has the smartest algorithms, they know just by reading your landingpage and with some pixel data exactly what your target audience is and you probably could reach your goals faster, however I understand that it's still important for the ML to know what ads work specifically work with your product/design/offer/niche.
How do I connect a pixel to my etsy website?
My ads seem to just skip learning and go straight to active. How do I fix this, its like I dont even have learning
Just consider Yourself lucky if Your ads go directly to being active. It just means facebook has understood who Your target audience is and is now
Meta still showing 50 target in 7 days for my ad account? can anyone advise
Most people don't have the new learning phase yet I'm afraid.
Thank you for this.. I was really struggling with this learning phase..
Happy to help :)
Would your Facebook Mastery course be useful to a small Fitness studio ?
It sure would :)
Thanks Ben! Awesome content
But 10 sales in 3 days = around 100 a month.
That's around double the original learning phase rate.
it was rather 50 events for 7-10 days, so it might be even less events needed
It was previously 50 events in 7 days, not in a month. 10 in 3 is significantly less. Plus you only need to go through the learning phase once, not every three days.
@@BenHeath
Got it!
Thanks for that.
Does anyone know if I need a pixel if my ads are directing people to my DM’s for online coaching service?
You don't. The pixel will grab the data only for people who reach Your website (where the pixel is integrated). If You need any more clarification, just hit me up on WhatsApp at 9101419826
Thank u for good info, help here, Can u still use a pixel without having website. And how is dat done
hey talem, there is nothing u can use the pixel for. U place a pixel on a website. if there is no website, there is no use for a pixel. but for example, if you just want to send people to an instant form, you dont need a pixel, since the information is being captured from facebook within the platform. but if you dont have a website. you dont have to bother creating a pixel yet. hope that helps
@@AlanWöhler this has relieved me. And thank u so much
My account said 10 now it’s back to saying 50 😮
Not rolled out yet in Germany :(
It probably will be soon :)
If I’m doing Facebook ads for another company, how do I set up a meta pixel for them? Like how do I get access to their website?
Ideally, You would want to run ads on their own ad account (for which You'll require the access to). You'd then go ahead and create the pixel on their business portfolio, integrate it on their website, and then connect it to the ad account on Meta
And for integrating the pixel on their website, You'd need to grab the pixel code from Meta, give it to their developer, and ask them to paste it in the header section of every page of the website
@@bishalmazumdar4628 thank you so much! and last question, which campaign type would be best for restaurants/ coffee shops? Leads? Sales? Traffic?
@@MrXepicfaceX Honestly, I can't give You a blanket statement for that. Your campaign objective will completely depend on what You're trying to (specifically) achieve through the ads and how it aligns with Your overall marketing strategy.
@@bishalmazumdar4628 Say for like a boba place I’m trying to get more customers for the business and I offer a deal like maybe a bogo deal for the ad etc, what would be a good campaign for that?
My ads never went in the learning phase in the first place for some reason, I turn it on and it's active ..
Mine did this when it was new
That can happen in ad accounts that have significant conversion data already. I wouldn't worry about it. The same thing will be happening behind the scenes.
@@BenHeath No, this happens to new accounts. Mine did this at first then once it had spend behind it it went into learning all of a sudden.
Same thing is happening with a client- New account no conversions, once he spent 2k it goes into learning mode just like mine.
@@BenHeath it currently happens to me in my new ad account, I only started running ads 2 months ago
cool info, but that could have been a 2 minute video thb
H Ben. I kinda feel like you dont have many clients now, thats the reason you started with all these youtube videos to make money? just curious
you are very fast , speak a bit slow please
He likes to talk and make things more complicated than it has to be so he can fill up his channel with content. This entire video is useless. It’s an update about fb that you can’t do nothing about and is no use knowing
@@marthe4943 you are right , i also feel that way