$190,000 PROFIT WITH A $5,000 TRUCK!

#trucking #business #landstar #entrepreneurship #rates #maintenance
A video about this truck went viral on TikTok, so here is the breakdown in a longer form video.
Chris's best friend Zeke bought this 2007 Freightliner Century in 2021 for $5,500. When we put it on the road in July 2021, he had about $40,000 in it. This video covers the breakdown of the income and profit split between Zeke and Blue Ribbon. The story is also covered in Episode 94 of the podcast. • Episode 94: Zeke Goodw...
From July 2021 to July 2022, the truck earned $315,000. From that, a driver was paid $90,000, Zeke was paid $55,000, and Blue Ribbon earned a profit of $48,000.
Had one person owned and drove this truck in that time frame, their profit would have been $193,000. The average owner/operator (according to ATBS) made $69,000 in 2021.
How did we realize a profit of almost TRIPLE that?
We did it through maximizing revenue (serving customers) and managing costs.