With Only Stock Footage I Made A $1,000,000 Commercial For $500.

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  • Опубликовано: 13 янв 2025

Комментарии • 1 тыс.

  • @HillierSmith
    @HillierSmith  8 месяцев назад +4

    I have an editing class! Sign up here: hayden-hillier-smith.mykajabi.com/edit-like-an-artist

  • @InvisiblePeople
    @InvisiblePeople 3 года назад +1130

    Really amazing! Your understanding of the psychology of keeping viewer attention is probably the best I have seen.

    • @InvisiblePeople
      @InvisiblePeople 3 года назад +43

      Plus, how you integrate sponsor pitch is brilliant. It's not just a sales pitch but part of the story.

    • @HillierSmith
      @HillierSmith  3 года назад +113

      ​@@InvisiblePeople It's actually what inspired the content idea! Current contacted me and I asked myself "How can I use finances to motivate a video?"
      This video's the result.

    • @InvisiblePeople
      @InvisiblePeople 3 года назад +30

      @@HillierSmith I figured that's how it originated. ads work best when they don't feel like ads, and you are demonstrating a practical use relatable to your audience = brilliant. Well done!

    • @peepo19
      @peepo19 3 года назад

      @@HillierSmith very clever indeed!

    •  3 года назад

      What you mean is simply his ability to ARTICULATE it.

  • @youknowwho9203
    @youknowwho9203 3 года назад +363

    If anyone argues that editing isn’t an art, show them this video.

    • @joshuacappello
      @joshuacappello 3 года назад +5

      so true

    • @360videohawaii3
      @360videohawaii3 3 года назад +12

      Editing is 100% art. Editing shapes the whole piece. Footage only takes you part of the way, the real art is in editing.

    • @physiology-5518
      @physiology-5518 5 дней назад

      Yeah its an art and this got is art less

  • @CinecomCrew
    @CinecomCrew 3 года назад +834

    Great video man! I don’t know what your commercial is selling but we’re buying it! 😎

    • @HillierSmith
      @HillierSmith  3 года назад +205

      The commercial I'm selling is to Subscribe to my channel.

    • @CinecomCrew
      @CinecomCrew 3 года назад +82

      @@HillierSmith as if we weren’t subscribed already (love your content) big fan over here 🥰

    • @faem06
      @faem06 3 года назад +21

      jordy × hillier collab ?

    • @marle6318
      @marle6318 3 года назад +1

      @@faem06 Yes ,

    • @shadrax6472
      @shadrax6472 3 года назад

      @@HillierSmith and doing comedy too

  • @SidneyDiongzon
    @SidneyDiongzon 3 года назад +148

    My dude, just love the pacing of this video! So fun to watch!

    • @HillierSmith
      @HillierSmith  3 года назад +20

      I got a 45% retention on my last video and that infuriated me, so I turned it up a gear! Glad to hear you enjoyed it!

  • @Nalter
    @Nalter 3 года назад +60

    This was amazing! Loved watching the process from start to finish.

  • @TheLegendOfFLG
    @TheLegendOfFLG 3 года назад +2

    Your a freaking meta video maker man. This video pulled me in and I had shit to do instead but stayed to watch.

  • @deepaparakkal4241
    @deepaparakkal4241 3 года назад +52

    7:20
    I love this. This shows the power of video editing, and the biggest skill of a good video editor; storytelling. This really fascinates me!

  • @blaroe
    @blaroe 3 года назад +9

    If someone told me that this is an ad for the iPad and Apple Pencil, I'd believe them

  • @asiansushiamv835
    @asiansushiamv835 3 года назад +67

    Man, these videos are jam-packed with so much helpful information. I honestly can’t believe these are free - they’re truly a gem for all editors on this platform

  • @rogerthomas7482
    @rogerthomas7482 3 года назад +1

    Your a dangerous man....this was a great video chief!!!

  • @Zachiethechan
    @Zachiethechan 3 года назад +18

    Ahh another video! Another day of happiness! Keep it up man you’re amazing!

  • @thiagorocha1335
    @thiagorocha1335 3 года назад +1

    Wooooooww.... awesome video... have now a Brazilian Fan, congrats bro

  • @Derpled
    @Derpled 3 года назад +71

    i love how you form ur content into something so seamless, watching like 10 minutes of ur stuff feels like fricking 2. its like anime but youtube. keep up the great stuff. watching ur content has gave me so much knowledge on editing and youtube. id really like to talk to you and hear it from ur prospective and ur opinions on some stuff.

  • @edwinlombaida3260
    @edwinlombaida3260 2 года назад

    Thanks!

  • @BrianBernardEngineering
    @BrianBernardEngineering 3 года назад +25

    This helps a lot. I'm still nearer a beginner trying to add more b-roll to my edits ... it helps a lot to see where I need to eventually try to get (enhancing the b-roll further with sound and visual effects). It's not that I didn't already know that - but seeing the difference helps drive the point home.

    • @sh-lr1cx
      @sh-lr1cx 3 года назад +1

      what is b-roll?

    • @beingzombievstheworld
      @beingzombievstheworld 3 года назад +3

      @@sh-lr1cx extra video footage that have voice over or used as supporting clips

    • @Sem0711
      @Sem0711 3 года назад

      Hey Brian, I’m working on making a channel for beginner editors. Is there something in particular you struggled with? Or something you want to learn still?

  • @KreatedbyKrause
    @KreatedbyKrause 3 года назад +1

    Exactly the approach I needed to see. Thanks!

  • @MolinGuides
    @MolinGuides 3 года назад +4

    Amazing work every time. Learning alot that cant be found anywhere else for Free !

  • @23MC
    @23MC 2 года назад +1

    “Don’t BEAN artist” Lol 😂 8:02

  • @benopenshaw
    @benopenshaw 3 года назад +3

    Watching this on my editing break. The advert was INSANE and this whole video was executed perfectly, good job Hayden.

  • @LYN4X
    @LYN4X 3 года назад +1

    the only annoying part with the ad is that the audio keeps peaking and that the voice isnt mixed into it well. Like just some compression and slight EQing will change that drastically

    • @chasingvenusfilmarts
      @chasingvenusfilmarts 3 года назад

      So glad someone else noticed this. I'm reading all the "brilliant" comments thinking, uh, but wait a minute now...haha. Grateful for the content all the same.

  • @ANDREWLEVITT
    @ANDREWLEVITT 3 года назад +10

    Love seeing the Spike Jonze Homepod commercial in the intro!

  • @client-success-secrets
    @client-success-secrets 3 года назад +1

    Brilliant man! Exceeded my expectations.
    I'm overwhelmed a bit too... haha

  • @heyitsday
    @heyitsday 3 года назад +5

    THIS IS SO IMPRESSIVE! I’m definitely going to take inspiration for my upcoming RUclips video. I am really starting to love editing as more of an art form instead of just busy work like you said! Thanks!

    • @HillierSmith
      @HillierSmith  3 года назад +4

      Having worked with many high profile channels, the moment a RUclipsr starts seeing editing as art and not busy-work is always the biggest game changer to their content. It is a little known "RUclips hack" I am trying to get more people aware of. The fact you are becoming aware of this early on will have a huge return on investment! Happy editing!

    • @adityakadpe2739
      @adityakadpe2739 3 года назад

      @HillierSmith bro you touched my heart❤️

    • @heyitsday
      @heyitsday 3 года назад

      @@HillierSmith Thanks so much, Hayden! You're a huge inspiration for me, and I'm looking forward to popping up on your home page once I nail down my niche and content!

  • @sanjoaquinvalleytransparency1
    @sanjoaquinvalleytransparency1 3 года назад +1

    Brilliant editing makes a HUGE difference

  • @ConorORegan
    @ConorORegan 3 года назад +6

    The final cut timelines for your videos are insanely good

  • @InternetCity
    @InternetCity 3 года назад +2

    Bro your work always amazes me! Just tried working on a vlog based off of everything I’ve picked up from your videos and it feels it still is missing something! But it’s a start will drop it can keep learning from you. Man keep up the great work, I’ll keep watching!!

  • @HereBeBarr
    @HereBeBarr 3 года назад +79

    Random question, for editing vlogs. Do you think having any music track under A-Roll/Talking moments takes away from the video? Should music only be used under B-Roll sequences?

    • @HillierSmith
      @HillierSmith  3 года назад +146

      An entire video about music is coming in the very near future... 😉
      But the short answer is music needs to reflect the action of the video. In the first ten seconds of this video, for example, I have electronic, bright music playing. When I say "$1,000,000" the music cuts out to highlight it...then the beat drops and the tempo picks up to show that having a $1,000,000 budget is exciting and that your mind races with possibilities. Then the music cuts out again when I reveal that it's only a $500 budget...So in the first 30 seconds, we've had about 4 music changes all to reflect the action of the video...TLDR: music should "yes and" the story.

    • @fisheatrepeat
      @fisheatrepeat 3 года назад +4

      Great question mate

    • @darshjoshi1641
      @darshjoshi1641 3 года назад +20

      @@HillierSmith Now that's how you answer a question.

    • @phenomenalwriting
      @phenomenalwriting 3 года назад +3

      Excellent question and answer!

    • @theoutlet9300
      @theoutlet9300 2 года назад

      I don't know if its too late to answer this question but audio (not necessarily music) can make what you saw have that power and flow it to the next scene. Love this specially for the intros. Bring music in and out to highlight what you want to convey

  • @IsaacPresents
    @IsaacPresents 3 года назад +1

    IM BLOWN AWAY. THIS IS GLORIOUS

  • @bancily
    @bancily 3 года назад +71

    loved the video!

    • @HillierSmith
      @HillierSmith  3 года назад +4

      Thank you!!

    • @Duzty
      @Duzty 3 года назад

      @@HillierSmith how’s my editing?

  • @arthurdcampos
    @arthurdcampos 2 года назад +1

    Real cool how a year later I see you using some of the packs u bought in this video on 99 Originals

  • @thelonggame3361
    @thelonggame3361 3 года назад +18

    Hayden,
    your editing breakdowns have been a huge help with starting my channel.
    Thanks a lot and keep’em coming!
    Would love to see you commenting over a typical talking head channel’s video (Graham Stephan, Ali Abdaal…)
    Looking forward to your next video!!

  • @superinfinityfilms
    @superinfinityfilms 3 года назад +2

    good writer able to match the writing to the edit flow

  • @RossCampoli
    @RossCampoli 3 года назад +3

    Dude, what an incredible video! I am in awe at how you made that commercial without ever turning on a camera. Gets me excited to step up my editing game!

  • @rne1223
    @rne1223 3 года назад +1

    Great video and nice integration sir....didn't see it coming.

  • @LouisLuzuka
    @LouisLuzuka 3 года назад +5

    man, I gotta say you keep giving and giving, and the passion and purpose in your videos has a fire that give people like me hope. thank you for this video, feeling inspired by your passion and can't wait for more and more, thanks for being there always, and explaining it to me like I'm 5 years old. much love from vancouver canada brother!! I love your vids ((:

    • @HillierSmith
      @HillierSmith  3 года назад +2

      Always good to see you, Louis! Glad my passion for editing inspires you, too!

    • @LouisLuzuka
      @LouisLuzuka 3 года назад

      @@HillierSmith I loved it, worth every second, thank you for your hard work!!

  • @HangWithTheBangs
    @HangWithTheBangs 3 года назад +2

    well done! I love how the neon brought it all together! thanks for sharing your talents with us!

  • @parikshithmo
    @parikshithmo 3 года назад +8

    Your videos are like the apple commercials for video editors. You literally motivate me to make and edit better videos.

  • @Fluffycloudie
    @Fluffycloudie Год назад +2

    Video editing is definitely art! To be able to story tell is really what makes some of these youtubers so successful! I just found you and have watched almost all your videos! Thank you for breaking it down so well for all of us and excelling in your craft! Hoping to learn more from you!

  • @matthewTobrien
    @matthewTobrien 3 года назад +47

    You may have only spent $500 in “raw materials” but your expertise, skill, experience, talent as a storyteller and artist is what makes that video worth A LOT more. I mean, how do you charge the client for your “Be An Artist” idea and the design of the video? If it only took you an hour to come up with it, does that mean you only charge your $125 hourly rate? No way!
    Plus, you should charge clients based on the value of the results your work gets, not the time and materials that went into making it. You’re not a commodity, Hillier! You’re an artist who can help clients solve problems and achieve their goals. That’s worth so much more than $500. 😎🤑
    Kinda wish this vid was about how you can charge $5k, $10k, $50k for a big time commercial but only spend $500 to do it.
    Seriously awesome work, though. Especially with those neon animations. 🙌🏻🤘🏻

    • @_sambfilms
      @_sambfilms 3 года назад +3

      The budget is not the final price my man.

  • @chrisbrockhurst
    @chrisbrockhurst 3 года назад

    You only bloody did it. Job well done!

  • @sikaiser
    @sikaiser 2 года назад +4

    Did Hayden forget to include his own time in the budget? I think that this just proves the point about what’s wrong with the whole Artists dilemma. Yes, everybody consumes art, but it’s usually the middlemen, the platforms - not the artists getting rewarded.

  • @MelvilleMoments
    @MelvilleMoments 2 года назад

    LOVED THIS! Killed it bro

  • @noisesharpen
    @noisesharpen 3 года назад +3

    Hayden should make "STORYF*CKINGTELLING" merch

  • @audreyyy803
    @audreyyy803 3 года назад +1

    Please do more of these. Great video.

  • @blackmagic5613
    @blackmagic5613 3 года назад +6

    What a fucking creative video!!! You always surprise with you creative mind. I would've loved it more if you had showed the music part as well. That music track fits perfectly. I wanna know your mind behind it ❤️

    • @HillierSmith
      @HillierSmith  3 года назад +2

      An entire video dedicated to music selection is definitely coming in the very near future... 😉

  • @MichelePonte
    @MichelePonte 3 года назад +1

    It’s Always the same: you buy a pack an inside is an Easter Egg 😅🤷‍♂️

  • @ReginaFortune
    @ReginaFortune 3 года назад +3

    Please consider doing a video on how to edit like Emma chamberlain’s new vlog style, its like 90s documentary style and such a vibe!

    • @HillierSmith
      @HillierSmith  3 года назад +1

      I have had so many thoughts about her new vlogging style! I won't shut up to my friends about it. She's really doing something different and it's working so well for her! A video about it is definitely in the works...

  • @YOUNGABIG
    @YOUNGABIG 3 года назад

    Start,Middle,End Dang broo!!🔥

  • @AntonWongVideo
    @AntonWongVideo 3 года назад +3

    Good stuff, Hayden!
    I just wish her audio didn't clip in the voiceover...kinda threw it off.
    Good stuff, otherwise, though

  • @KayakDIY
    @KayakDIY 3 года назад +1

    Haha. Awesome. Apple and ever big company marketing team kicking themselves. 😂
    Love these types of vids.

  • @rooommmyyy522
    @rooommmyyy522 3 года назад +3

    god damnnnn that was good

  • @RenSayLess
    @RenSayLess 3 года назад +1

    The timing and cadence in the ad was A1. It was driving and had areas where it showed emphasis on specific areas to bring attention to them. So great

  • @akashgode6818
    @akashgode6818 3 года назад +4

    It's always a great day when Hayden posts!!!

  • @williamdormanenergyinsider
    @williamdormanenergyinsider 3 года назад +1

    You are underrated. Killer content!

  • @TubeBuddy
    @TubeBuddy 3 года назад +3

    🐐🐐🐐🐐

  • @deepaparakkal4241
    @deepaparakkal4241 3 года назад +2

    DAMNN. Been waiting for another upload, and here we are!

  • @SportsEntertainment
    @SportsEntertainment 3 года назад +8

    You forgot what music you used !!

  • @kristianandreasboban2358
    @kristianandreasboban2358 3 года назад

    Damn! This video deserves so many more views. Fantastic Job on the final product!

  • @cediprodofficial
    @cediprodofficial 3 года назад +15

    Its insane but the music is a bit too loud 😅

    • @akashgode6818
      @akashgode6818 3 года назад +1

      I found it good...but everyone has their own preference :))

    • @HillierSmith
      @HillierSmith  3 года назад +21

      You might be right! It's always a challenge to mix everything right, that's a skill I intend to improve on, thank you for informing me!

    • @cediprodofficial
      @cediprodofficial 3 года назад +1

      @@HillierSmith keep up the good work 🙏🏻 support from Germany!

    • @jesselopezvlog
      @jesselopezvlog 3 года назад

      @@cediprodofficial Greetings from Bavaria, Germany 🇩🇪 🥨 🍻

    • @shadrax6472
      @shadrax6472 3 года назад

      @@HillierSmith I found out that it never sounds the same whether is listen with my headset, AirPods, or speaker
      Maybe I should stop editing with a headset

  • @parkerkrynen
    @parkerkrynen 2 года назад +1

    Great pacing. Being a video editor myself it takes me out of it when I recognize commonly used stock footage I’ve seen or used before but for the average viewer it looks all new and highly produced.

  • @SticksAndStonePercussion
    @SticksAndStonePercussion 3 года назад

    This is a pretty cool demo of a modern creative process, especially given the world of stock assets.
    I loved seeing how you saw through this idea.

  • @rbalvedi282
    @rbalvedi282 3 года назад +1

    This is amazing. I'm loving your videos. Bean artist

  • @VishalSharma-vd4wy
    @VishalSharma-vd4wy 4 месяца назад +1

    Lack of attention span is a myth I didn't even blink.

  • @RyanNagy
    @RyanNagy Год назад +1

    You did an AMAZING job integrating the product plug into your script. You made your use of the product relevant to your video!! Brilliant.

  • @TripNWithRed
    @TripNWithRed 3 года назад +1

    Genius. Of course I need more of your content. I have an addiction to the chaos and I need to learn it.

  • @Henry-xs6kt
    @Henry-xs6kt 3 года назад +1

    Your videos are both amazing and disapointing. I was looking foward to learn about video editing, youtuber stuff and etc. Your videos were amazing.
    At the same time, I saw how much effort you've put into it and I noticed that I could never be this good, nor I would ever dedicate as much time and effort as you. So I am kinda disapointed at myself and because I can clearly see that the internet is ruthless and required more and more quality for not so great returns

  • @rrnstbslp
    @rrnstbslp 3 года назад +1

    Love this dude! This video gives me a reason for me to continue my passion

  • @CreatorFXShop
    @CreatorFXShop 3 года назад +1

    Random Blue Filtery Aggressive Transition maker here! 😂🤝

  • @pb77
    @pb77 3 года назад +1

    Always learning with your videos. Thanks!!

  • @CollinShook
    @CollinShook 3 года назад +1

    Legendary! I'm shook.

  • @AussieGolfPros
    @AussieGolfPros 3 года назад +1

    Not bad mate, not bad at all!

  • @fisheatrepeat
    @fisheatrepeat 3 года назад

    "Well f**k me!" 😅😅😅😅 the honesty in your vids is what makes them great 👌

  • @WakesAndLakes
    @WakesAndLakes 3 года назад

    Dude love your stuff through & through. You Keep it real . Your video is boring changed our ways . Thanks again keep it up.

  • @xXxslipknot771xXx
    @xXxslipknot771xXx 3 года назад

    This deserves way more views, great job!!

  • @AllThingsFilm1
    @AllThingsFilm1 3 года назад

    Excellent video. A great example of showing that with a little creativity you can go a long way. And thanks for the links to the motion graphics elements. I actually saw some of them used in another video, but, couldn't find them online.

  • @Blousonausommet
    @Blousonausommet 3 года назад

    I loved this video Hayden, thank you ! It was really inspiring and made me want to edit a commercial haha. And the editing of the video itself, not only your ad, is as always excellent, especially when you use it to emphasize comedic effect. Some simple zooming in and speed ramp to show your current card made me laugh haha. Well done as always.

  • @not.edited6342
    @not.edited6342 3 года назад

    Your videos are of incredible quality! Thankyou for teaching us!!

  • @mohdvideos1
    @mohdvideos1 3 года назад +1

    This kind of videos always REMIND me that it all start in your mind . Gear matters but the idea and flow of it matters the MOST . Thanks

  • @NowIKnow8
    @NowIKnow8 Год назад +1

    This channel is super underrated. This channel needs at least one million subscribers.

  • @MattBrownieCake
    @MattBrownieCake 3 года назад +1

    CAN'T LIE THAT WAS FIRE! GREAT JOB AND WELL EXPLAINED! THANKS FOR SHARING

  • @akashgode6818
    @akashgode6818 3 года назад +2

    Man ...Hayden this is amazing. I am so confused about how to structure my videos and have this perfect flow but you make it look so easy. Plus this video gave me a lesson on how I also should plan my videos...Perfectly presented video..I think imma get back into editing...cuz this was just so motivational and so so good!!!

  • @will_hunt
    @will_hunt 2 года назад +1

    The way he included the ad was genius. I almost always get bored at ads and he kept me engaged throughout. Great job

  • @Dstick1Spearfishing
    @Dstick1Spearfishing 3 года назад

    Thanks Mate, that was the best laugh I have had in a while, so much fun to watch, you really lead the pack. Stay Safe!

  • @EmmadMunif
    @EmmadMunif 2 года назад

    The most entertaining video editing classes for both beginners and masters. This is my favorite youtube channel these days.

  • @foodstrongfamily
    @foodstrongfamily 2 года назад

    Unbelievable!! Your girl is a freaking genius! And you are too. 🤘🏽

  • @1monagale
    @1monagale Год назад

    Had to watch and learn a second time! Creative wowsa! Do more of these when you have time 🎉

  • @AladinLeMalin
    @AladinLeMalin 3 года назад +1

    I'd like to point out that even though you paid 500$ to make this, it probably costs thousands to create it. All the shots you used come from video libraries so of course it's not very expensive, but it DID require a big crew at the time to film those shots. It's just that the company that's selling them sell it to the numbers (vs one specific time). It doesn't make the video less inspiring but I think it's important to not make invisible the work of the crew that made the shots. Their work will always be necessary and something to appreciate, let's not forget that :)

  • @johnbivins
    @johnbivins 3 года назад

    "and I'll just keep the rest!" love it! Heck you would have earned it on innovation alone!

  • @ProCoderIO
    @ProCoderIO 3 года назад

    Nice!!!
    Always happy to learn more editing.

  • @anishmyfriend
    @anishmyfriend 3 года назад

    This is a video about making great commercials... that's also secretly a great commercial for Current. This is a video advertising ways to use low-budget stock footage... that then advertises promo codes for the same footage in the description. I feel like a master story teller now, and it's only because you told the story so well.
    Well played, Hillier. Perhaps marketing is an art form too. Not even mad.

  • @ScottSalvi
    @ScottSalvi 2 года назад

    I am super impressed! How to make something out of nothing! People always think that stock footage is junk and not useful. You, my friend, THE ARTIST, proved every one of them wrong! Great job on that commercial!

  • @trigamacid7983
    @trigamacid7983 3 года назад +1

    i really like these editing challenges you do

  • @rekcce
    @rekcce 3 года назад +1

    Man... You are devaluating my work, now my clients only want to pay $500 max

  • @Nimsy
    @Nimsy 3 года назад

    That transition to your sponsorship message was so SEAMLESS

  • @ePICS8
    @ePICS8 3 года назад

    Wow, this video is gold. The way u present everything is amazing. Keep it up!

  • @MrChonkachu
    @MrChonkachu 3 года назад

    Your channel alone has inspired me to go from believing need to hire out editing to being fully convinced that I need to embrace editing as part of my channel expression.
    Time was a huge factor and editing didn’t seem like it was on the table in the beginning but the more I watch on your channel the more I want to spend time editing and less time on other things!

  • @bhimaniamaan6924
    @bhimaniamaan6924 3 года назад

    Man, I've missed your vids on my youtube page. Great work!

  • @TheGClass
    @TheGClass 3 года назад

    Impressive!!! That was an amazing freaking video!! Couldn’t help to notice your smile while you watched it back!! That’s how you KNOW you did a great job! 💯

  • @5IVEGUYSFC
    @5IVEGUYSFC 3 года назад

    “How about exposure ? “🤣😭😭