The Multipreneur: He’s Building A $10M Portfolio of Income Streams

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  • Опубликовано: 29 сен 2024
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    In this video, I'm I flew out to New York City to meet up with Alex Lieberman -the guy who sold his newsletter for $75M. Now he's onto a new venture - to become a Multipreneur. He share's exactly how he plans to build a personal holding company with several tiny businesses - AND, the scrappy method he used to get his first business idea off the ground. Enjoy it!
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Комментарии • 161

  • @bullmoretrad8993
    @bullmoretrad8993 4 месяца назад +8

    Personal holding company is a standard structure for most people with multiple businesses. Its not new and its not magic.

  • @alfredhitchcock45
    @alfredhitchcock45 11 месяцев назад +18

    Hire an overpriced CEO with just 3 ghost writers doing the actual job🤣🤣🤣

    • @ssef3232
      @ssef3232 7 месяцев назад +2

      finding good writers to keep in rotation, managing the vision and the operations, just that takes a lot of hours.
      time has no price limit

  • @Malik_Archive
    @Malik_Archive 11 месяцев назад +154

    How on earth were you able to compress so much value below 20 minutes?!
    Good stuff Pat!

    • @grayfuego
      @grayfuego 9 месяцев назад

      😶‍🌫

  • @Editnamehere
    @Editnamehere 11 месяцев назад +143

    75million rents a one bedroom apartment.

    • @ambana86
      @ambana86 10 месяцев назад +5

      So you don't think he's credible?

    • @kevinalves6402
      @kevinalves6402 10 месяцев назад

      Thats why u cant get rich. Cause you constantly wanna have things u dont need @editnamehere

    • @cantripleplays
      @cantripleplays 10 месяцев назад +26

      Why wouldn’t he? He doesn’t need anything more right now and he might want to have a house with a significant other someday so there’s no reason to waste money just because he’s rich. People need to break free of the mindset that just because you have money to spend it somehow excuses you from wasting it

    • @resa574
      @resa574 10 месяцев назад +5

      @@cantripleplays he wouldn’t be wasting money. Let’s assume 50m after taxes
      Even on an extremely safe 1% withdrawal rate he can spend 500k a year worry free. That’s essentially the same spend as someone’s $1.5 - 2m income after tax + savings

    • @cantripleplays
      @cantripleplays 10 месяцев назад +14

      @@resa574 wasting money is wasting money no matter how much percentage of the money he’s wasting. If a one bedroom apartment is suitable for him then a bigger house is a waste of money

  • @ishmaelsassoon795
    @ishmaelsassoon795 4 месяца назад +5

    What i dont understand about this business is ,what is stopping the ghost-writer from cutting out the middle man and just going to the client straight up after they initially contact on ghost arm .Secondly he wants to retain clients for 10 months average ,that would mean the ghost writer has to be good (which likely means he has a great clientele already ,how are you going to convince them to join you when you are taking a considerable cut out of them ?

    • @ZukoAdriansyah
      @ZukoAdriansyah 2 месяца назад +1

      I guess Ghost Writers usually do not have a personal branding and are not interested in developing one

  • @EricLawtonForbes
    @EricLawtonForbes 8 месяцев назад +2

    Did he say he hadn’t made a dollar on the business, they had 30k subs. Almost six months later sold for $75m? 🤔 4:37

  • @1000xdigital
    @1000xdigital 6 месяцев назад +2

    When you watch y combinators content it's really easy to call bullshit 😂

  • @ArtandAlgorithms
    @ArtandAlgorithms 7 месяцев назад +3

    The transition from 30,000 subscribers to selling the newsletter for $$millions. I’d like to hear more about that.

  • @soscreativity
    @soscreativity 6 месяцев назад +2

    An inspiring journey into the world of entrepreneurship with Alex Lieberman, showcasing his innovative approach to building a diverse portfolio of income streams. His insights and strategies offer valuable lessons for aspiring entrepreneurs looking to carve their own path to success.

  • @LeagueofPigs
    @LeagueofPigs 11 месяцев назад +3

    Great content... Your channel will be big I'm sure

  • @1000xdigital
    @1000xdigital 6 месяцев назад +2

    I call bullshit on this interview

  • @imanoobtuber
    @imanoobtuber 10 месяцев назад +2

    real title: rich guy buys businesses because he’s bored

  • @reecenward
    @reecenward 11 месяцев назад +13

    great vid, thats pretty funny cuz i am working on something like the first idea he shared. I also believe that something like notion will be the future of building websites, tools and anything where a business needs some sort of custom set up/work flow and these building blocks can be used in many different ways to meet most of there needs. And yes using AI like and things like Langchain it can make it so much simplier for the user to get something built.

    • @mphundumjumira6730
      @mphundumjumira6730 6 месяцев назад

      I wish if we could talk that is if you are Ok. I need your input @reecenward. I have tried so many months to contact Starter Story but no answer for months.

  • @matthewchipokas3389
    @matthewchipokas3389 10 месяцев назад +6

    Not until 11 minutes in did I notice that's a dog on the couch in between then and not a big pillow.

  • @NBTJacklyn
    @NBTJacklyn 11 месяцев назад +2

    loved this

  • @ESPNisDEAD7
    @ESPNisDEAD7 10 месяцев назад +2

    Really not feeling the rich kid wall street success stories

    • @nino3908
      @nino3908 10 месяцев назад

      It is what it is mate

  • @martemis
    @martemis 7 месяцев назад +2

    So he’s following Elon Musk.

  • @MaheshwarMaddula
    @MaheshwarMaddula 11 месяцев назад +5

    Dude your content worth more subs and likes. I Just love it. Keep Growing and Glowing

  • @sheilatheodora3954
    @sheilatheodora3954 10 месяцев назад +5

    oh wow i like how alex speaks about business, very realistic and easy to digest!

  • @adrian80212
    @adrian80212 11 месяцев назад +4

    To be honest is hard to replicate ideas for validating ideas if you don't have enough audience on your twitter or facebook ;-)

    • @tompinchen1180
      @tompinchen1180 10 месяцев назад +1

      This is very true. Having an audience of any kind if a massive advantage when you want to test or launch things.

    • @JohnRozzo
      @JohnRozzo 10 месяцев назад +1

      Listen again to his comments at 17:00 !

  • @loicjourney
    @loicjourney 11 месяцев назад +7

    Too much value from a 20 minutes video, learn from these people,

  • @monbeauparfum1452
    @monbeauparfum1452 11 месяцев назад +4

    Congrats! It’s not easy to launch lot of businesses.

  • @DestinationJapan95
    @DestinationJapan95 10 месяцев назад +1

    Sorry, the only reason he got this stuff up and running is because he already had a massive audience. Everyday people can do it too, but it's all luck if you don't already have a following.

  • @DarrenAllatt
    @DarrenAllatt 11 месяцев назад +7

    I used no code tools to automate the customer on boarding journey at my work which reduced the fail to on board rate from 60% to practically zero and cut the time to live from six weeks to 24 hours.
    Also, using no code tools built the journey to transition customers of a financial services product from a joint venture we were winding up to a new partner that a transition rate of 75% against the target of 50% Through automation and minimal disruption to the customer optimise
    I’m currently building an automated customer acquisition program that uses no code tools to only acquire the most qualified customers which will actually get value from the business.
    What makes me special is understanding where friction needs to be, and where it must be avoided in order to optimise the outcome, combined with what should be automated, and Watch should still be manual.
    Happy to jump on a call and share more with you.

    • @shehanmichaelfaiz4930
      @shehanmichaelfaiz4930 11 месяцев назад

      Hey Darren, Would you be open to having a chat?

    • @theshaaf23
      @theshaaf23 10 месяцев назад

      Hi Darren, thank you for sharing! I’m an Masters student looking to break into this, would you be open to a call/email chain

    • @Happysoul_3
      @Happysoul_3 10 месяцев назад

      Guys, why arent you sharing your emails with other if you want to discuss and collaborate?😅

  • @jacklondon4980
    @jacklondon4980 10 месяцев назад +1

    11:20 is it really a good business model if the average drop off rate is 10 months… shouldn’t it be longer, otherwise the model doesn’t 100% work. Sort of thing?

  • @EmenseCoffee
    @EmenseCoffee 11 месяцев назад +3

    Great video! Got me thinking about my business!

  • @mitchellcohen
    @mitchellcohen 11 месяцев назад +4

    So many great nuggets in here. awesome video!

  • @maxariadent
    @maxariadent 10 месяцев назад +2

    I’ve just finally found my people on YT - I am so happy. Thank You. This video is quality and resonates with me so much. Honestly, Thank You.

  • @adobebaz5473
    @adobebaz5473 11 месяцев назад +3

    Ah, great content and professional video editing. thanks

  • @StephMFowler
    @StephMFowler 11 месяцев назад +4

    Another well made, fantastic video. I check your RUclips everyday for new videos. Keep up the great work!

    • @starterstory
      @starterstory  11 месяцев назад

      Thank you, that means a lot :)

  • @TheophilusMostExcellent1
    @TheophilusMostExcellent1 10 месяцев назад +12

    Video Sections
    WHO ARE YOU & WHAT ARE YOU BUILDING 1:26
    TIMELINE/BACKSTORY 3:18
    THE OPPORTUNITY OF HOLDING CO'S 5:24
    QUICKBREAK 6:40
    STARTING A GHOSTWRITING AGENCY 7:46
    BREAKDOWN OF STORYARB 9:13
    HOW TO FIND (PMF) OR PRODUCT-MARKET FIT
    HOW TO FIND + HIRE CEO'S 11:18
    HOW TO PAY CEO'S 12:18
    HOW TO FIND + VALIDATE NEW IDEAS 12:58
    RISKS OF A HOLDING COMPANY 13:56
    - RISK #1 14:14
    - RISK #2 14:56
    HOW TO START A PERSONAL HOLDING COMPANY 15:36
    ADVICE 16:40

  • @j0nrages851
    @j0nrages851 11 месяцев назад +6

    Love Alex, thanks for sharing his new ventures!

  • @javison_4
    @javison_4 10 месяцев назад +1

    add some chapters into your vids pls bro

  • @notyouraveragejohn69
    @notyouraveragejohn69 5 месяцев назад

    I'm curious how to gauge business interest before launch if you yourself have no following? E.G. Alex puts out a message saying "dm me if the following applies to you........" and he says he got (x)messages in response to this post. Well how can I do the same if I have 0 followers? Traffic will not come, so to be able to test a business you must already have built a business attached to your name, or at the very least built up your personal brand just because.

  • @osamedeuzzi3978
    @osamedeuzzi3978 11 месяцев назад +3

    CONGRATS ON 100K SUBSCRIBERS

  • @MatiasRijoM
    @MatiasRijoM 11 месяцев назад +18

    I'm so glad i found this channel, the podcast/interview format is soooo good!

  • @FindingProfits
    @FindingProfits 11 месяцев назад +3

    Great video and congrats on 100k subs

  • @maximebatandeo5527
    @maximebatandeo5527 10 месяцев назад +3

    This guy is so articulate and insightful ! It is refreshing to

    • @alexnhan8527
      @alexnhan8527 10 месяцев назад +1

      Stupid idea. You will be the master on none. Pick ONE thing. Focus on it. If it fails, move on to the next.

  • @carl6589
    @carl6589 10 месяцев назад +1

    Running a personal holding company is my dream

  • @bouncypeople8749
    @bouncypeople8749 2 месяца назад

    This guy just threw gold at us knowing nobody is going to actually put in the work xD

  • @reesequeen
    @reesequeen 11 месяцев назад +28

    Alex is the definition of a starter. Starts and sells morning brew and is chomping at the bit to start over 10 more times. I love it

  • @mhmyang
    @mhmyang 11 месяцев назад +1

    I am currently in the process of building an agency for new entrepreneurs or small businesses to fix up manual tasks that can be automated. I would love to share my expertise in systems, tools, AI, and automation, so we can direct precious time and energy toward the most impactful activities. Because our Time & Energy should be spent on what truly matters-I want to help build systems that foster success.

    • @oB_Session
      @oB_Session 10 месяцев назад

      Would like to learn more

  • @kallaway
    @kallaway 11 месяцев назад

    hell yeah, saw that top personal holding company thumbnail 👀

  • @Leverage_Lab
    @Leverage_Lab 10 месяцев назад +2

    This was absolutely insightful!

  • @AlottaDixonCider
    @AlottaDixonCider 10 месяцев назад +1

    Alex Hormozi Lite

  • @wanderingphy313
    @wanderingphy313 10 месяцев назад +5

    Hi Mat, thank you for the awesome video as always. Been following you and your journey for a while now. I was wondering if you have any successful stories from people from developing countries like Vietnam or Thailand. Would be really interested to see people from my own background succeed.

  • @comradejones
    @comradejones 11 месяцев назад +4

    What incentivizes these CEOs to join and stay on? If you can find someone that meets all the qualifications and is entrepreneurial, wouldn't they rather build their own bootstrapped small business and keep 100% of the equity?

    • @AbdulJawula
      @AbdulJawula 11 месяцев назад +7

      Fear and a 'comfortable' paycheck is what incentives them.

  • @bucketlist.original
    @bucketlist.original 6 месяцев назад +2

    That's basically exactly what I was planning to do in a few years (I'm still 17 years old). I came to that conclusion of hiring CEO's, as I've got to many ideas I wouldn't have the time doing them all, so that would be the best compromise.

  • @bigunhettiarachchi853
    @bigunhettiarachchi853 11 месяцев назад +1

    a mini MBA in under 20 mins.

  • @alexnhan8527
    @alexnhan8527 10 месяцев назад

    Stupid idea. You will be the master on none. Pick ONE thing. Focus on it. If it fails, move on to the next.

  • @artber101
    @artber101 4 месяца назад

    Hello Alex, the photo from 2017, is it in Quindío, Colombia?

  • @alimc1867
    @alimc1867 10 месяцев назад

    Basically just an actively managed Private Venture Capital Fund
    And this Video feels like an Ad for his portfolio companies.

  • @OptimizationOrganization
    @OptimizationOrganization 4 месяца назад

    Thank you so much for what you do. You inspired me to make my own startup so I made an SEO Agency and I already have made it profitable in less than a month!

  • @WatchME_DIY
    @WatchME_DIY 6 месяцев назад

    @Starter Story why don’t you upload the audio to Apple Podcasts?
    I can’t lock my phone screen with RUclips :)

  • @mrtcuts
    @mrtcuts 11 месяцев назад +3

    Great content, thanks Pat!

  • @unbekannter-teilnehmer
    @unbekannter-teilnehmer 10 месяцев назад

    Most people are not able to run ONE succesful Business. He dreams about a holding-structure with many successful Businesses. Good luck with it... Focus is the key!

  • @Sharstoryhq
    @Sharstoryhq 8 месяцев назад

    Can you interview the founders of our future - A Media startup that was acquired by morning brew

  • @EYD-Coaching
    @EYD-Coaching 5 месяцев назад

    Well executed interview, Alex explains his "why" very clearly. Good content delivered in an engaging format. Nice work.

  • @amarkmanpeters
    @amarkmanpeters 10 месяцев назад

    Hold Co model needs to bring synergy and leverage some capability to bring value to individuall companies. Otherwise you have a collection of unrelated and underdeveloped entities.

  • @EverydayProphet
    @EverydayProphet 7 месяцев назад

    Was wondering if Alex also considered by existing businesses that may be up and running but not as profitable?

  • @Phil-du7zc
    @Phil-du7zc 4 месяца назад

    This man really pretended that a workflow automation agency was his own idea and allowed us to borrow it hahah

  • @thedappercook
    @thedappercook 9 месяцев назад

    Amazing stuff, also on my way to doing something similar, very very very cool!

  • @AIVideoPortraits
    @AIVideoPortraits 5 месяцев назад

    town and village-- i'm stuck in hunter and gatherer mode!

  • @minecraftalix6286
    @minecraftalix6286 10 месяцев назад

    When are you going to upload another video? Also, if you were to could you upload a video interveiwing people who have started productized services?

  • @Piermusic
    @Piermusic 9 месяцев назад

    12:30 love this idea. Why equity + dividends over simple cash bonus from revenue split?

  • @trea7579
    @trea7579 11 месяцев назад +9

    I was literally praying about this THIS WEEK. This is so me. Thank God for the answer, people thought I was going mad!

  • @edmundedmunds
    @edmundedmunds 8 месяцев назад

    Sounds like the Berkshire Hathaway model but at a smaller scale.

  • @Live.your.impossible
    @Live.your.impossible 9 месяцев назад

    Wild all from a newsletter, and that still works, every time a new niche comes out rush to get a newsletter.

  • @jayeagans5097
    @jayeagans5097 5 месяцев назад

    I'm doing the samething..

  • @davidmcgee9684
    @davidmcgee9684 8 месяцев назад

    Love the story and the idea of a personal holding co. Working on a workflow automation company right now

  • @BuildonBusiness
    @BuildonBusiness 11 месяцев назад +1

    Congrats on 100K subs!

  • @josevega8456
    @josevega8456 11 месяцев назад +1

    100k subs 🎉🎉🎉🎉

  • @EdgarVasconcelos-ld2mg
    @EdgarVasconcelos-ld2mg 10 месяцев назад

    So much gold in one video! You deserve the Like, the Sub and the comment for that content!
    Keep it up!💪

  • @BillionMoonshots
    @BillionMoonshots 10 месяцев назад

    75 million exit doesn’t wear apple watch ultra pro max

  • @nathanhadwiger2574
    @nathanhadwiger2574 6 месяцев назад

    Took me 9 minutes to realize there was a dog between them on the couch there's that much value

  • @mmennote
    @mmennote 10 месяцев назад +5

    This was such a great interview!

  • @heikorudi6105
    @heikorudi6105 9 месяцев назад

    good luck at maintaining 30% profit margin at 10M

  • @martemis
    @martemis 10 месяцев назад

    What were the other business ideas/problems he gave?

  • @trippstan
    @trippstan 11 месяцев назад

    He's forgetting about @IFTTT

  • @ErickaWilliamsCC
    @ErickaWilliamsCC 10 месяцев назад

    this was amazing.

  • @evolution2030
    @evolution2030 9 месяцев назад

    First time at the channel today, I wont lie am hooked!

  • @nicholasmanning4307
    @nicholasmanning4307 10 месяцев назад

    “How do you pay CEOs”, not “how do you pay CEO’s”

  • @alkemistnyc
    @alkemistnyc 8 месяцев назад

    Impressive, very very good video. Love the spirit.

  • @EverDayBest
    @EverDayBest 11 месяцев назад

    Amazing video :) very interesting thanks

  • @icemanUH
    @icemanUH 10 месяцев назад

    He had me, when he said 2 employees, one is the CEO 🤣🤣 and second one should be rebranded COO or CFO or Chief Marketing Officer

    • @heikorudi6105
      @heikorudi6105 9 месяцев назад

      it's the future of those types of businesses though, CEO + 3-4 full time people

  • @bjk837
    @bjk837 10 месяцев назад

    You know you’re rich when you cross your legs

  • @emmanuelpaulmaah
    @emmanuelpaulmaah 11 месяцев назад +1

    Great stuff, Pat & Alex

  • @sw23ae
    @sw23ae 3 месяца назад

    This guys a great speaker 🔥

  • @ArtandAlgorithms
    @ArtandAlgorithms 7 месяцев назад

    Is that a dog or a pillow? 10:04

  • @Brodragon2225
    @Brodragon2225 10 месяцев назад +2

    he is right doing niche business is greater than billion dollar company.I learned so much from him thank alex

  • @lvbadboy
    @lvbadboy 5 месяцев назад

    Where is he finding ceo?

  • @mrki731
    @mrki731 10 месяцев назад

    He's smart and so sexy!

  • @MrGumball_
    @MrGumball_ 10 месяцев назад

    I thought that dog was a rug

  • @SoulPapiii
    @SoulPapiii 11 месяцев назад

    going crazy

  • @flagfootballhighlights
    @flagfootballhighlights 9 месяцев назад

    This is aaron rodgers

  • @LivinginLasVegas-mp4lj
    @LivinginLasVegas-mp4lj 10 месяцев назад

    is this for real?

  • @davidt7669
    @davidt7669 10 месяцев назад

    BUILDING NOT BULDING

  • @irmakalember3709
    @irmakalember3709 10 месяцев назад

    This dude is brilliant.

  • @ratethewordplay
    @ratethewordplay 10 месяцев назад

    AMAZING GEMS💎💎💎

  • @muizzmukkey7930
    @muizzmukkey7930 10 месяцев назад

    Awesome 😎😎😎😎👍