How Amul beat its competition & made 39,200 Cr during Lockdown? : Business case study
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- Опубликовано: 2 окт 2024
- Amul made an extra 698 Crores during the lockdown, it did everything in the book to use the pandemic as an accelerator. For example, it began running its old ads alongside the reruns of Ramayana and Mahabharata on Doordarshan when it spotted a lot of viewers getting nostalgic about them, on their social media timelines. In this video, we explain how Amul did it?
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twitter.com/Ganeshprasad999?s=09
Keep growing ♥️
Lots of love.
Ganeshprasad
Hey Ganesh, is it possible for you to keep your DM box open?
Hey Ganesh
I have a question and please recommend me a book and also a case study about how people accept the change at initial level .
For ex - response of people at packed milk when they are going with going with securing it from milkman.
Frozen food like fruits , vegetables and juice .
Packed spices.
And many more I can relate here . So how can someone embrace with their new products which changed their behaviour.
What are the acceptable model of the society and the problem
I am working on some idea as same which totally different from current behaviour.
Please light up .
*So tell us ,why they increase price*
Pls make vdo on benefits of Olympics.. why one should go to Olympics.. are we getting money or just for one 1gm of gold the stakes are high?
@@rensantagrotechfoundation5164 Q qa
*Amul Butter is so successful that people don't know name of its competition 😂😂*
Milky mist
@@muhammedhafan961 😂
Even many don't know is Amul butter have any competition?
But yes, don't think I don't know in Punjab and Haryana Verka milk, also work on same model of amuk and have more reach than amul and as far I know biggest competition of it.
@@mr.himalayan6258 amul and mother dairy have some competition in South like Nandini etc
@@mr.himalayan6258 But one thing to note is that these brands are location specific while Amul has a country wide presence
Other companies: making new ads every month.
Amul: one ad for ten years.
10 years ?? I have been seeing swaad iska chak lo ad from last 17-18 years
The older the ads, the more vital they feel about the product. The old vicco turmeric ad still brings a lot of good memories.😊
@@pallabidutta968 yeah. And fevicol ads
this person has no brains
@@pallabidutta968 vicco turmeric wso cream.... 😂
His content is so interesting that science students would regret not taking commerce stream 😂 jj
I am science student bro 😂
@@ThinkSchool wth 😂😂
@@ThinkSchool 🙄kya baat kr re ho
@@ThinkSchool 🤣🤣
@@ThinkSchool wth
In the age of 10 second attention spans with reels and whatever, you my friend are adding value to the internet with your high quality content. This is an entertainment and information sandwich;)
Dalgona coffee trend would definitely have contributed in amuls growth
Indeed, it did. Those coffee and tea cravings definitely amped up during lockdowns.
Yes u r right .
Haha right..
To coffee powder brand also 😂
And ppl were making Cakes at home....even that must have contributed to the demand of milk
What an insightful case study. Every single time I'm amazed with the amount of research and analysis put in these case studies and above all making such a huge impact on people by giving away valuable lessons. I truly enjoy watching your videos.
@@advocatevarunrathi2831 there is no pride in being dishonest, sir
@@advocatevarunrathi2831 The only thing that makes Amul the most popular product is its integrity and the trust of the consumer. Creating artificial demand is not just foolish but also unethical.
I Too Had a Dream, Story of Varghese Kurien on how he built the Amul Brand, I always wanted to read this book. Just ordered from Amazon. Thank you.
Happy to see you here.
Fantastic book
He is an alumini of College of Engineering, Guindy Anna University Chennai
ya you must not have a dream like rascal varghese kurien who make this company By letting lakhs of animals gets slaughter once they stop giving milk . Thats the reason india is at top of beef exporting nation . 🙏 Choice is yours .
*So tell us ,why they increase price*
AMUL is a legendary Indian company that must be talked about more often. It represents how a business can create value in the society and improve livelihood of all the stakeholders.
ruclips.net/video/XhTOLeevtQw/видео.htmlfeature=shared
Ganesh bhaiya's videos are so interesting even to students without a commerce background
Me in 2nd puc science watching all his videos.
@@AjayD-jv4mj what is puc science
Brother, are you from Mars?
Who tell you this? Startup people are mostly from commerce background? If you could research you will find out most of entrepreneurs are from science background. Again I am not telling entrepreneur must from science background. But you are comment is complete BS!
@@realmotivation248 Entrepreneurs who are successful , are undoubtedly from all fields specifically commerce and science.
However even the undergraduates of India pursuing technology, medicine are unaware of the basic intricacies of marketing, business to such an extent that their knowledge and the curiosity to know about Cryptocurrency, stock markets and marketing in specific, is curbed and nullified by the societal thought process.
So, no, we are not from Mars, just one of those students, who have got a dire fascination towards the subject matter on viewing Ganesh bhaiya's Videos, after long decades of opacity regarding such an intriguing topic and skill.
Yess
Hello Think School, your RUclips platform has taught me so much... Thank you a million times. I know your videos are designed for the Indian audience; I am a Nigerian, and I will not stop watching you.
I have a special request Sir; please make a video on IT sales or marketing. Many thanks in advance
Partnership with IBM for end to end digitalisation of the supply chain management system was a investment in the future and really served them well in multiple fronts.
The way he explained seemed to feel as if I'm sitting in AMUL's HO and listening to their success story.
Great work. Keep it up.
When smart, intelligent people combine with science,maths,data, technology then wonders and miracles are achieved.
Strategic management of Marketing, HR, Finance and Technology
Wow
@samuel.. Passion.
Science and technology alone won't achieve much without a proper understanding of human psychology and consumer behavior.
@@statesman01 right..seeing things by unusual perspective did the miracle
Wonderfully explained 👍
Amul's story goes to show that we as a country, have the capability to rise like the phoenix !!!
As long as corruption and red tape can be controlled.
We're doing way better than we were. We can surely improve further. Ofcourse along the way, many corrupt people and businesses will be very upset.
The master stroke was to play the old amul ads to leverage the nostalgia! Great case study. Thanks a lot for this case study!
I know, now that was just a stroke of pure genius.
The gist of the video, "An opportunist should not focus on exploitation of powerless and weak, rather should empower them". Thanks for your video.
You'll become one of the most influential youtubers the country or even the world for that matter has ever seen....Always a big fan of ur research and storytelling skills...keep growing brother!!!
if he is my teacher, i can learn anything and listen to him all all day.
Whatever company I'm thinking about you make a video on it second day. You're Antaryami 😂, but seriously you're an true inspiration & a real gem of india!
😂
Amul is not just a company it's an emotion and memory for us since our childhood..
Amul is type of company which can teach capitalist companies as well as social companies, ( how to give others ) and ( how not to give excessive to others and how to utilise money ) respectively.
You've no idea how much you've helped me with my studies. THANKYOU 🙏
Good lord your content research skills are so so so top notch. I even feel a bit guilty watching this for free, but at the same time privileged. Would love to see a behind the scenes of some sorts in the future detailing how you go about picking and doing research for you content.
Means alot :)
Hello Ganesh..we would feel privileged if u could share the behind scenes of how you do research and some insights of making the videos.
i dont know how you do these much of research within 2 or 3 days. You deserve a lot of subscribers man! Never stop making videos on this channel. Your videos are very interesting. Keep it up!
Thanks alot :) it takes a hell alot of time 🙈
@@ThinkSchool I can surely say it's worth it...
You have a long and fruitful way to go
Keep it up bro... 👍
@@ThinkSchool Can you make a video on how you do these case studies, I want to learn this skill
I think in this crisis "think school "had got an great opportunity to educate us through this unique content like for an example in Crisis where Airbnb and amul got opportunities.
❤️
Amul dudh pita hai India ~ Ye jingle bahut accha lagta hai mujhe!!
Gujarati log yaar dimag bahut hi chalate hai buisness me!!! Pehele Lijjat pappad fir Amul aur bahut saari companies😎👌👌🔥
Amul ❤has always maintained it's legacy...giving employment to 1000s of rural people and truly no one can deny that it is the taste of India...
Hats off to Sodhi Sir and Ganesh Sir👍👍
Thank you Ganesh and the entire Think School team for this inspiring Case Study 🙂
♥️♥️
Another Learning from the he success story : Understanding Consumer behaviour
The change in Consumer food habits was THE basis of Amuls ramping up production
Any business that understands its Customers fully ( through Research) will succeed
Ganesh is using delicious food pics to engage his audience. This too is a lesson for all of us who wish to keep our audiences engaged over long durations. 🤣
Your content is amazing ...I just came across your 1 video and now guess what I am continuously watching your videos...
Loved watching Ramayan and Mahabharat and Amul ads one of the adds I like to watch 🤩
Wow man! Kudos to Mr. Sodhi and team for the brilliant leadership..
They really helped the country and people in dire needs..
And a big thanks to this channel for bringing this to the table
Bhaiya please make video on the true power of COMPOUND INTEREST
As einstein has stated it as 8th wonder of the world...
Bhai aisa einstein ne to nahi bola tha.
@@salmanbehen4384 IKr...
There is no other company to beat Amul Ice-creams...they are so good...even the foreign brands come nowhere near
Your storytelling is awesome. I am learning a lot from you.
Thank You
Yours too
@@bangtanboyz7966 Yours too bro
Thank you :)
@@ThinkSchool *_I am actively searching for case study of pharmaceutical companies but still there isn't any video please make one if you have time._*
@@vaibhavpatil3471 Yours too bro
Amul did all this without compromising on quality and prices,that is the line btw money greedy MNC's and Amul.Respect.
I find this channel more informative than business casual 🔥
business casual is
just
casual ..
Be it a roadside stall or a big MNC, innovation and up-gradation in product and service is the need in this competitive business environment. Great job by AMUL!
What are you doing man!! Bringing such amazing timeless content ❤️
Wow, what good work team, thanks for doing so much hard work.
Why is amul not bringing it's IPO to the market? It's raining ipo's .
Cooperative company he
@@mr.top10facts42 Yes you are right. Its allowed in us uk Australia. Wonder when india will follow.
Because amul shares it's profits with farmers. If it enters share market, they won't be able to do that to the same extent.
It's not a public or private company its a Co-operative company and it does not get listed in Share Market.
Government kitna paisa deti h dekh lo. Dairy industry failed buisness me ata h. Dusre countries me bhi yahi haal h aur waha ki public ko bhi pata h ki ye chutiya kaat rahe h woh ab plant based milk ke upar shift ho rahe h.
Just an amazing achievement, being an Indian cooperative society brings even more pride!
Happy to see channel growing at such a rapid pace and surely u deserve lot more🤘
Amul is the best run cooperative in india and has delivered highest profit and revenue in the cooperative sector
Good to Have Leaders Like Rupendra Singh Sodhi.....
During a Crisis
THEY STEP OUT
&
LEAD FROM THE FRONT...
HATS OFF SIR
INDIA needs such Pragmatic & Risk Averse Managers
Sodhi Ji
HATS OFF AGAIN SIRJI....
I addicted to this channel, even though I am not a commerce student. This channel has the best case studies, I recommended this channel to everyone in family and friends. Loads of love n support
This guy is a gem. Great content ❤
"Asli butter, Amul butter"
Confidence dekh rho ho company ka?😁🙏
🤣🤣🤣
One main reason for Amuls skyrocketing sales
Is the street vendors,who sell a 24 rypees Maggie at 180 rupees with just a Amul butter and Cheese
😂😂
Is Peta after Amul now after this success story during pandemic?? If so then this is surely a conspiracy of MNC companies influencing Peta.
peta kills 90% of dogs it gets.
its better if we start eating dog meat to reduce the population of stray dogs.
@@fwefhwe4232 share some recipes in your RUclips channel for the same
@@fwefhwe4232 instead adopt stray dogs and not some foreign breeds just for soft FUR
@@fwefhwe4232 ghanta peta kutte ko marta h to jaa case karde peta pe abhi ban ho jayega. Chutiya mat banavo. Internet pe khule me hagna bandh karo
@@DhruvPatel-zg1zs check its website
And All Credit Goes To Dalgona Coffe And Newbie's Chefs Of LOCKDOWN.
😂 no peta was harmed during the shooting of this video .
I think pandemic increase demand obviously. They just did great job in supply chain.
Yes nostlic adv during Ramayan was a great idea. Amul marketing is always BANG ON.
It makes me feel proud that I work on IBM's supply chain software development.
Bro build an Indian version of IBM
Damnn…. Bruh you insist the people watching your video to hit the LIKE button before moving onto next, Because of the insightful, clarity, quality and also most importantly minimum video time.
Cheers brother, may you always continue to do so and provide us with such great analysis of case studies!😃😃🙌🏻🙌🏻
No doubt, what Amul did is an excellent business lesson and thank you sir for this amazing case study
This is why I was seeing so many Amul Ads on Twitter in my language (Odia).
All respects for Amul but the very fact the success of Amul and other brands has bought is that now around 50-60 percent of the Cow breeds used for dairy is either Holstein or Jersey boath A1 milk breeds which is not good for the body....and foreigners to Indian climate and environment and our own desi breeds A2 milk breeds are now on a standstill ..no major dairy farmers keep them....So Amul should commercialize the healthy A2 desi milk and bring it to the consumers
Buffalo milk he
I am.buying A2 milk. it is 90rs litre but very healthy.
@@fwefhwe4232 but amul's A2 milk is only 60rs. is amul a2 adulterated?
There is no such difference between A1 and A2. Some western companies use this A2 is better than A1 for advertisement.
@@Akash-245 a2 is desi cow, a1 is poisonous jersey cow.
Firstly , I thank u for uploading this video which helped me to take information for doing seminar. Ur communication skill is superb. Appreciate for ur hard work 🙏❣️
Really wish that our Aavin of Tamil Nadu( similar to concept of Amul) would be successful In future and provide quality products across India!! ❤️
Amul has similar respected brand value as TATA...... They make business and help Indian villagers also simultaneously.....
Dr Varghese Kurien wanted to get job in TATA Steel like his uncle.
Kurien came to Anand for a mandatory internship of 3 years. Just complete the internship and join Tata was his plan. But his destiny is another.
Absolutely fantabulous! Keep up the good work. extremely interesting and veryyyy informative! insightful as always :)))))
Anand Milk Union Limited = Amul, the taste of India. Kudos to you, i got to know the AMUL is acronym. One & only my fav brand from my childhood. Appreciate Amul's effort during covid-19 lockdown crisis.
My Father Work for AMUL
Your Research Is Accurate
Excellent Video😊
❤️ thanks for validating :)
"But u know what guys" has a separate fanbase 😂😂
🙈❤️❤️
Also as a result of which
Now the question is
to your surprise
Amazing case study. Nice to know about Amul's visionary leaders .. BIG Thanks to them
Beautiful research sir. Loved it. Howsoever a parallel reality always exists, just as you mentioned in the video, the decision ‘was a gamble.’ And we only study and give examples of the people/corporations/ideas/groups which end up bagging success over their decisions and outlooks opposite to the general norms in drastic times which makes a difference amongst them and the rest. Personally I have known a few startups which came up and disappeared into dust even with so much planning and resourcefulness - their gamble didn’t work up. But anyways, this video is a matter of pride for every Indian, that it’s none other than AMUL, that has made our routine quarantine worthwhile through their range of products. Also the happiest part was that the multimillion industry trying its best to help our Farmer community to sustain the pandemic. ❤️…may they continue to grow exponentially and continue to support the communities. Would always think of this video henceforth while buying any AMUL product.. thank you again for presenting this!
"Personally I have known a few startups which came up and disappeared into dust even with so much planning and resourcefulness" - I think a partial reason for this could be that Amul is already a well loved and established brand. So, while heading into a risky time like the Covid19 pandemic, they had better resources and a lot of history to take inspiration from. Newer companies wouldn't have had this privilege right? That being said, I think you're definitely correct about the parallel reality that exists.
In today's world if you want to succed you need to embrace tech . No matter in which field you are working
Awesome content man. 👏
I'm learning marketing skills, physically existing motivation and also improving my English flow from your videos. Big respect from Pakistan 🇵🇰 Brother.
♥️♥️ :)
Thank you for this wonderful video. The fact that Amul looked after its foot-soldiers so well in time of crisis commands immense respect for the company's philosophy.
ENO is also an example of change in consumer behaviour which I observed at my medical store and some general kirana stores where due to lockdown people where cooking at home and guess what sale of ENO increased as it was mostly used as a baking agent and for south indian recipes.
Turning shit into sugar opportunities.
i really dont know about other but Ganesh your stories surely gives me goosebumps.. you r perfect!!!!!
❤️❤️
Fantastic this episode. Always been a fan of Amul's inspiring rise and benchmark practices for modern operations of society based supply chain. But your video makes the company look even more extraordinary!
Good video. Quick tip. @12.18 seconds the use of the word ‘opportunist’ is wrong. Please look it up since it has a negative connotation; cannot apply to Amul. Good luck!
I honestly have to thank you sir for this wonderful Channel. Your content is so good that actually after seeing all your case studies I myself, want to do something of my own. You have truly inspired me and made me think about what I actually want to do in future. Thank you🙏 and will always remember your channel.
However, business industry matters a lot. Not every industry could have thrived in crisis like this.
Your studies are that good that your study made me fall in love with such an inspiration persons and their thinking and the positive personality and the together growing mindsets ..
your name think school is so true ..
I literally literally thank the school for the knowledge and the mindset you provide .. we really need people like you ..
i am so proud of you 😍
This means so much to us Hesha ❤️
Keep growing ❤️
One of the best RUclips channel ❤️
Abhi and Niyus Channel bought me here, And from that day didn't skipped even a seconds of it.
Thank you
♥️♥️
Which video of theirs ?
They posted about this channel in their instagram story
Sodi sir is a legend.
Even you are utilising the opportunity to educate us during the lockdown. So even we are updating ourselves with the communication following your channel.
Your English is too simple to understand but the most effective one.
Thanks Ganesh.
This is your best video till date! (Maybe because I love Amul)
I've 2 suggestions for future videos.
1) story of how kopiko chocolate went from having no revenue to 100cr per year.
2) ID dosa batter - something that started as one product is now id dosa, chapati, parotha, id coffee and cheese and curd.
Amul the Taste of India: World's longest running ad campaign and still going on
Every companies who are struggling in this pandemic situation should follow the strategy of AMUL and should do the end to end digitalization. Nowadays, the need for online services has increased a lot than the offline services.
Sodhi Sir's Learnings, Secrets of Amul are explained beautifully in EAE course of Bada Business.
This channel taught me more than, I would have learnt by pursuing a degree. Quality Content
@3:39 ; cricis=change in consumer behaviour. So,true 💯💯💯💯
4:40
Demand of cheese increased by 80%
RUclips is responsible for this
Haha
But only Amul was smart enough to take advantage of the increased interest in cheese
@@echochamber8350 credibility
Actually the main reason was low milk price (25-30₹ ) which causes low production nd manufacturing cost which made them high profits
sir plz next on edu tech company
Everybody Talks about Verghese Kurien
But nobody Talks about Tribhuvan Das Patel who Invested in this Business Model ...
Also RS Sodhi has made this Company much different in last 10 yrs
Thanks ~~~ for watching and Don’t forget ***to hit the like*** button and if you need-
Perfect case study to witness all perspectives of business. Be it analytics which they used, operation which they improved by transforming their supply chain, aggressive marketing which did during the lockdown phase and finally the hr perspective wherein they incentivised their front line workers for their amazing effort. One of the best Indian case study which I had come across recently.
I feel so positive after watching this video
Thoroughly impressed by Amul’s crisis management, but equally impressed by your thorough research and meticulous presentation. Keep up the great work! 👍🏼
Wow make more of these!