How Amul Saved India | The Untold Story of White Revolution | Dhruv Rathee
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- Опубликовано: 21 сен 2022
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Amul is an emotion in India. It has become synonymous with dairy products. Amul not only did start a white revolution in India but also saved lakhs of farmers from exploitation. It is a brand that managed to get 40,000 Crores of Revenue. However, the story of Amul's inception is as interesting as its current business. Watch this video by Dhruv Rathee to find out how did Amul come into existence, and made India the largest producer of milk and milk products under the leadership of Verghes Kurien.
Link to Manthan Film: • Manthan Movie
Researched by: Vijeta Dahiya
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Believe me . I m gujarati. I m totaly dependent on amul. But still never found such detailed analysis on amul. Hatsoff to dhruv for this
@@saudsyed5365 bhai current no party has the power to compete with modi ji's Popularity except kejriwal. They both are doing well For the development of the our country. Other parties are useless.
@@saudsyed5365 Kyu bhai democracy h uski Marzi jisko vote kare 😀👍🏼
@@armaankumarsrivastava4495 yeh toh wahi baat hi gyi, offer tolerance to the intolerant. Kaisi democracy jahan PM ek bhi open press conference 8 saal mein na kare
@@madhureshkumar955 bhai is duniya me sabko samjha sakte ho, lekin bhakto ko nahi
@@im_vivekkumar correct
*The tragedy of India is that we frequently have no respect for Indians, for Indian efforts and for Indian successes.*
*~ Verghese Kurien.*
,
Wat???
@master dhruv rathee ? Ye topic nhi h
@master dhruv rathee dhruv ka naam kharab karega
Wow what a great qoute amazing 😍😍😍😍😍😍
I am Gujarati... Respect for farmers had increased million times Even thanking them whole life wouldn't be enough.... Hatsoff to dhruv for this.... Really Good
I love it!
But 95% gujus stood against farmer protest 😂 hypocrisy Ki bhi koi seema hoti hai 😅😅😅
@@veerpalsidhu7238not against farmers, gujarat has millions of farmers. Illiterate don’t know difference between farmers and politicial rallies.
@@hj2711IT Cell ke bharwe spelling to sikh le
😢
I m Pakistani Punjabi... Ap ki videos dekh kr boht acha lgta ha... Boht Kuch positive jannay ko milta ha India k baray me.... Well done India.... Love n respect from Lyallpur Punjab Pakistan 🇵🇰❤️🇮🇳
❤❤
Shukriya bhai ❤❤❤
Thank you brother 😊 lots of love from 🇮🇳🤝🇵🇰 .
❤❤🎉🎉🎉🎉🎉
❤❤❤❤
I am a dairy technologist and so proud to be work in AMUL. The story is so accurate. Each every part is covered precisely.
Preksha ji Jay shri krishna ♥️♥️♥️♥️♥️
Studying where? 👀
What about Jatt and patel dominance in amul ?
Promotion hota he kya vaha ?
Kitna package h
*TATA and AMUL are not just companies. They are the heartbeat of our country.*
Yes but both are offering very less CTC to freshers.
@@Youtoobh 🤣🤣🤣 true
@@m_azeem what's funny 😭
And Patanjali 😶
Don't know about Amul but tcs is for sure giving very low ctc to the freshers even the appraisal hike is also meagre 😂😂😂😂😂
Ye Banda God gifted hai... unique personality inki aatma shudh hai isiliye inke vichar bhi....kya bat h bhai....apke jaise logo ki samaaj ko jrurat hai
What a mature & sensible comment, I hope it ages well like a fine wine.
I felt goosebumps watching this video. Jai Jawan Jai Kisan. Hope we Indians are able to form cooperation and collaboration in all fields.
What you said in this moment 21:40-21:50 forced me to do something for the farmers. Thank You Dhruv ❣️
@@maanjatt4073 abbe beakkal ,bevkuf, zaahil or uneducated hai kya tu ye kya bol rha hai sita mata ji ke brre m ke how she lost her virginity 😡😡😡😡😡insaan se nahi toh bhgwan se toh darr yesb bkwas krke tera kuch achha nahi hone vala or aisi fake or galat news mt spread kr vrna karma tera hisaab yhi krega🔥😡😡
@@maanjatt4073 tu kayeka sikh h be..Lanat h tujhpe..tu humare Bhagwano ke baare me itna bhadda bol rha h .. tje ye bhi ni pta ki Sikhism khud sanatan dharm se kitna kuch sikha h .. kirtan me Bhagwan raam , Govind ko kitni respect di jaati h..m khud gurudware jata hu.. meri family ka bhi bht wishwas h guru me..but m kabhi expect ni kr skta tha ki koi sikh itna bura ho skta h tere jaisa..aur Hinduism ke baare me itna galat bol skta h ..kya tje koi pachtava ni h apni iss बेअदबी पर ??
@@maanjatt4073 f ck you bro
Punjab is an integral part of India
And the whole world knows it
@@njnbrlre2679 hn
@@njnbrlre2679 kyo ammi ki tuti nahi kya 😂😂
As a student of cooperative management and rural studies I am very proud that this story is on RUclips. Nd proudly say that Amul is a Cooperative which is doing so well in this sector.
Sakshi ji Jay shri krishna ♥️♥️♥️♥️♥️
@@lokeshgour6967 lol how desperate can you be, replying same to every female in hope to get some clue in return?
@@youjustwasted5secondsofyou236 I just wasted 5 seconds of my life reading your username
Do you know if there's any book written on it, I would love to do in-depth study on it.
Pakistan zibdabad ke nare lagate he unki citizenship cancel Karke bahar nikalo
Dr.Verghese Kurien deserve to Bharat Ratna Award... 🎉
I am Pakistani from sindh ...apki videos dekh k bhttt khushi hoti hai or India k liye respect brhti hai hamare dilo me ..❤️
As a dairy technology student I feel so proud
Sunidhi ji Jay shri krishna ♥️♥️♥️♥️♥️
@@lokeshgour6967 Krishna would so happy to know that India is 2nd largest exporter of beef 😋. Thanks to the dairy industry for providing us all the cattle. Starting from forced impregnation (rape) by human shoving his hands inside the uterus of the cow/buffalo to make them pregnant and then separate their babies as otherwise the baby would drink all the milk. Kill the male calves as they don't give milk and let me females live the same fate as that of the mother.
Which college?
You're a female. Do you not know that cows (females) have to be raped for this industry?
How is it not bothering you?
What is dairy technology? 😏 Suction machines to suck their udders until they develop Mastitis?
Why are his quality of videos unquestionable? He's putting so much efforts to make videos. Thank you Dhruv Rathee for always inspiring, motivating and bringing the best content videos.
Some videos are questionable because it becomes obvious that he is being politically paid by a party
@@santoshsinha8727 Do you have any proof for that or Do you have any proof that you are not paid to contradict him?
@@santoshsinha8727 gobarbhakt spotted🤦
@@santoshsinha8727 how do you know about it did it cell tell you??
@@santoshsinha8727 kyun chacha se question puche toh paid .. aur jo chacha se question na puche wo badhiya.... 🤣😂
I am From Anand City(Anand District). watching Amul's Success Gives Thrill ❤
I love how you strike the right chords everytime and connect the dots perfectly.Kudos to Dhruv Rathee🔥
We should thank dhruv for telling us the reality
yass dhruv bhaiya is the best...
Datt.....Teri maa ki....
@@subhradeepghosh9490 ghoti na bangal....asking because I am a racist😊😊😊.
Meet dr kurian in 2003 the most honest man.
@@subhradeepghosh9490 😂
Being a Malayalee bought up in Anand, and listening to the story of Dr.Verghese Kurien (A malayalee) who came to Anand and revolutionised the milk movement of India, I am proud of my childhood in Anand and Amul ❤️
Do you know local language bhai kem cho bhai
Salute to Dr Kurien a Gem
who made 🇮🇳 a self sufficient nation in Dairy Sector 👍
@@zeelpatel8852 Ofcourse! Majama bhai.
@@zeelpatel8852He was denied accolades and honours due to dirty politics
@zeelpatel8852 how are you
Best thing in this story was... Everyone who was and who is associated with AMUL is sharing common goal... That is developement of rural milk farmers. ❤️
Sir, I am having a tough time picking the right set of words to express how grateful I am for these immensely educational videos that you put out in your channel. It’s truly a gift to us, the viewers. Thank you. And may your channel keep growing and you keep blessing us with more such videos in the coming days. All the best.
Being A Dairy Technologist, I am seriously very much happy that You shared the reality with everyone about AMUL🥺😍❤️❤️
Great
Dairy is unethical, it exploits mother for their milk
13:47 "Tussi ja rhy ho. Tussi na Jao" 🥵🤣
कितनी बार दिल जीतोगे भाई ध्रुव
Sir mai aapka पुराना सब्सक्राइबर नही हूं पर 20 दिन हुए होंगे आपको देख रहा हूं क्या गजब का एक्सप्लेन करते है आप so love y❤sir
*One cannot help but wonder what India would be today if we had a thousand Dr Kuriens with this type of vision and with similar commitment, dedication and national spirit.*
We have All of it all we need is a unity and a vision Absolute dedication no Dr Kurines will sprout out of nowhere we have to become out own Dr Kurien
take physics wallah for example A nobody middle class man with a vision made one of the biggest ed tech giant which provide high quality education to thousands of students and even the poorest are also becoming IITans
Amul is not just a name, it's an emotion 🧈
its a name
Amul is not just a name, it’s a very good brand*
Copy cat
😂
@@yfua 😂
Dr.Varghees Kurian❤️From Kerala😍
As a Nepalese, I can say I see a truthful Indian who loves his country and unbiased. What a complete Indian! What a Prototype personality! What a benchmark he has set! What a revolutionary task! Open eyes my friends. India has finally found a real hero as a RUclipsr.
You have earned your respect. Bro, keep up the good work. Our prayers for your impactful mission is always with you.
Amul is not only company it's a emotion of every 90s kids ❣️
@rational one bohot sare hot hai only muslim kill hindu are highlited
Also for 20s Kids
Not just for 90s kids but for every Indian
Amul is an emotion. When I reached Arunachal Pradesh, I didn't have signal in my mobile but the shops were selling AMUL products
@master dhruv rathee Bhai ab har crime par ek video to nahi bana sakte na
@master dhruv rathee bro wait investigation puri nhi hui abhi jab solve hoga he will definitely make video about it
1:47 nostalgia ad 😍😍 thanks dhruv sir for bringing back our memories 🙏🙏
Same here
Amul is actually taste of India❤️
aap kaha se ho
Getting goosebumps while listening this...Proud thing for our nation 🙋
Sach me, Dhruv is the only creator who delves into every genre of knowledge and makes videos on it.
I've seen NO, literally NO creator having such a diverse playlist of knowledgeable videos.
!!
or India in Pixels ka?
or Mohak Mangal ka?
Soch by Mohak Mangal dekho
The above mentioned creators are good but dhruv's production and frequency of uploads surpass many such creators...
Getsetfly
This shows that unity has the greatest power then individuals power. Today's Indian youth's have to come in group's to start businesses rather then being unemployed and appling to govt jobs where the competition is 100% higher then the vacancies. Thanks for this informative and inspiring video 🙏🙏
I VSR MURTY Hyderabad proud to inform u ,i was worked During 1980 -1981 Amul sales of Hyderabad. Thanks u DR ji for ur video about Amul dairy . I enjoyed a lot n hv full job satisfication. Tq❤🎉 ❤🎉❤🎉.
I never knew amul had such inspiring history and contribution to the nation.. grateful to this channel 🙏💜and Jai Hind...
I'm so proud that my dad has never changed his company...he has been working in Amul since 27 years!
Amul is an emotion!!!
Always impress from this guy..
AMUL DOODH PEETA HAI INDIA. Great Story of Amul. Really it should happen with other sectors as well. Such an inspirational story. Amul really MADE A DIFFERENCE in India and all over the world.
Dr Kurien has been my idol for many years...but you explained Amul's journey so well...just to add Amul is considered to be the biggest brand in Asia and that's a huge achievement in itself...to have such reliability at such scale is amazing...hats of the Founders and ofcourse Dr.Kurien...
Towards the end portions i was getting goosebumps .so so proud of my india and my Indian farmers .May Allah grant all the farmers peace ,prosperity and good health .
@@rishitfamilyandfriends :shelterin:
I have started watching your videos from last 1 week and this is my first comment here on RUclips
Because you mentioned and told the story of "polson*" or "Paulson"
My dad who died 20 yrs ago
He used to say this word
Also have heard people across me saying "are ja ne have bahu polson na mar" which meaning we all knew that jyda butter mt laga
Since we are gujarati
But after 20 yrs
Today i realised what the word polson actually was 😶
Dhruv, this is so inspiring. You are doing great work for the world. Never stop please, for the sake of Mankind.
The best teacher on youtube educating modern India. hats off masterji🙏👍🇮🇳
Waqf par video kyun nahi banate aap
@@deelipjadhav usse fund waqf Wale hi kar rahe hai , Areh he lives in europe lekin Hindus pe UK attack ki bhi video nahi banaya .
7:18 your videos are getting funnier and funnier day by day😂
Farmers are backbone of india 🇮🇳
ALONG MASONS/LABOURS.💪🏼😎
this is the India we want .
What Tribhuvan das patel and Dr Vergese kurien have done is indeed an inspiration for many indians, We are so fortunate to have legends like them, Thumps up to Dhruv Rathee to make this beautiful documentary on the journey of the biggest dairy of India.
That time people were not selfish. They worked for the society
Taste of India 💚
Never compromise on Quality !
Amul : Taste of India
Payal : Waste of India
@@speakingsarcasm9014 😂😂
@@speakingsarcasm9014 what is payal
@@Mystic2203 payal zone
@Black Apple are wo joke kr rha hai re
Proud to be gujrati...some politicians called us chor...see that contributions to the nation..chahe industries ho ya person.
U r Genius Brother 👏 love And Respect Frm Doha Qatar 🇶🇦 ✌️
I am proud on Amul because....... farmers are connected with the amazing company "Amul"....I love farmers 💯💖
Dhruva is a unique story teller and a gem for us because he show's us the real story or history of any important events that we should definitely know and should learn.
Menu te bottom lagda
I am happy to see the way these people won the heart of world.
Very nice story, thanks
I am from Anand and I can definitely say that dhruv has done very accurate research on amul 😊
I'm a non Hindi speaker but your Hindi is very easy to follow, this content is very interesting and informative
bro..use the english subtitles then..🙂
What a great history behind amul which I never knew before. Thanks for this video really 😍😍
Amazing watching your videos for 4-5 days and clearly I can say one of the best youtube channel and educational content creator, Dhruv Rathi
Respect for farmers had increased million times Even thanking them whole life wouldn't be enough ❤️🙏🙏🙏
I am a Bsc agriculture student. I want to make an organisation of farmers like Amul, but for agricultural produce. I want to unite farmers and to collect their agricultural produce and to market it and want to process the produce👍💯❤️
All the best 👍💯 very interesting
put in action, i want to make new phone, i want to become pilot, i want to start new cloth factory, i want to start my own private hospital. there is so many want, but not in action. so put in action. this reply may not sound good to you but thats fact and its the reality.
yeah do it bro 😌
@@tseringsamdup7680 Yeh... You are right 👍 Execution is very important. With only a plan you can't do anything.
@@anshikakanak5188 💯👍
12:22 Panchayat is emotion ❤
Amul Forever Favourite Brand❤️❤️😍😍💯💯
I’m a Great Fan of AMUL & Dr Kurien. You have done full justice to them. Thank you.
I am from utter pradesh and I am proud to be a milk man . Great episode god bless you.❣️❣️❣️❣️❣️
Yes Danyavaad Bhai
Amul ki safalta ke pichhe us wakt ke sarkar ki bahut badi yogdan rha h aaj sarkar kisano ke liye itna kuch nhi krna chahti h
This is a great example of how Unity and harmony within each other works
Dhruv bhai achi niyat wale neta agar aaj bhi hote desh mei
Hamara desh hindustan aaj no.1 desh hota ❤❤
Ye kharab neta logo ki wajah se hi humara desh abhi tak develope nahi ho paya
My grandma told me her father used to bring her Polson butter in 1960s and it was such a huge deal back then for an average family to afford butter and now a days we simply don't care about how much products we waste mercilessly. 🙂
salute from india
I'm a dairy technologist and proud of you Dr. Kurien
While pursuing my masters at NID, Ahmedabad I had the opportunity to visit Anand and the AMUL factory. Anand is a beautiful place and people are really friendly and kind.
I was working on a classroom project and during my research I found out that female students at schools were performing better than male students. But the catch was that most of them would get married right after school. May be some initiatives should be taken around encouraging women to continue their education and provide for the further growth and development of Anand.
EDIT: Thank you everyone for the likes. I apologize if my comment has come across as sexist to some people and hurt their sentiments in anyway. My intention was not to start a battle between both the genders but only to state my research findings.
How is the gender related to this?
Heyy what course you done from nid
Feminist ,)
Accha Sharmista, Aap Anand Bhi Ho Aaye
@@mathacreation231 आप भी Nadiad Se हो?
Proud to know great history of Amul… Thanks for explaining this analysis in such a simplified way..
The true India is seen in Amul.
As a gujarati AMUL is our real pride❤🇮🇳
I thought Modi,Lion,Adani Ambani is Pride
@@kingnole4237 talibani detected 😂🤣
Modi bhakts are coming for you.
@@nehahajra4461 😂😂😂good 👍
@@kingnole4237
They are too
Ambani give India cheaper internet
And Adani gave many people good returns in Stock Market ...
And also Modi made India almost
Open Defecation free ...
They brought revolution in India that helped many farmers to live. Jai Jawan, Jai Kisan. 🙏 They saved farmers from su!c!de and exploitation.
Manthan Maine Lockdown me dekhi thi Awesome Movie
Kya baat Hai Dhuruv Bhai
❤❤❤❤❤❤❤❤❤
Very much Thank you.
The way Dhruv explains each and every detail in the form of a simple story is just marvelous. Creating content requires hardwork but delivering it to audience in an effective way is what we call true dedication. Thanks Dhruv for these videos.❤😊
Pasteurisation ki definition aadhi batayi
Disha ji Jay shri krishna ♥️♥️♥️♥️♥️
@@guptaji5346 aadhi nai batai. Kurien ne esa interview mai bola
11:03 click to skip the sponsorship
Amul is a emotion for every indian
Amul is not only company it's a emotion of every 90s kids ❣
90s? Nah man it's forever an emotion of an indian kid no matter the time is
@@supersipra3782 Not everywhere in India. Amul is not popular in South Indian states.
@@commentartist6740 South India doesn't have a milch breeds of cow and buffaloes like north.
I mean gir cow of Gujarat changed the destiny of Brazil.
copied comment great do copying in your life also you will be very successful
@@commentartist6740 shubam Nandini milk❤️
My biology teacher used to say that "whenever I visit any birthday I try to buy Sweet or Amul Chocolate instead of Dairy Milk or other chocolate. Why we have to send our money to foreign when we can help our people by buying products from them."
No show off no attitude
Just pure knowledge in simple language
I am proud my gujrat ❤
He never disappoint us ❤️❤️🇮🇳🇮🇳
True.He (Dhruv) never disapoints
Some time political and rich information is Rong
@@jayswaminarayan7089 rip english
Chamchon keliye sahi kaha bhai, mein tho and bakth hu
@@signalisthebest4075 then change your pfp to 🤡 lol loser
Hey , I am from Anand, Gujarat and i can very proudly say that AMUL is one of the great company in terms of milk products. Here in Gujrat you'll only find AMUL milk products in every household i can bet you that.Also, amazing thing is I live near Dr. Kurian' s old house.
Dr. Kurein deserves Bharath Ratna..india is the largest producer of dairy products due to his an dhis team's effort...
I am Also Living Near Polson Dairy Road😅 Anand
@@techstock7356 I m living near sardar ganj
@@jinalparmar9809 behna ese Public mai share nahi karte
@abhi noo
kamal kar diya bhai aapne jai Hind
I always proudful.. To our family also part of Amul .... It's give millions of life to farmers now... & future... Amul is heart of anand 👍👍☺
Thanks to dhruv for the knowledge, but can we just appreciate the editor's creativity? How well he is doing his job, and showing this level of creativity. This editing makes us understand topic much more easily. Thanks to dhruv
Thanks dhruv for raising our farmers issue... My father was a farmer once... We know the situation... Livelihood... Whenever he didn't get right price to the product he all sells even freely to customers just to catch last bus to come back to home... We all. My family have been through this....
he is not rasing any farmer issue. He cares a damn for farmers. He only cares for his political masters
@@santoshsinha8727 zindagi se pareshan ho kya?
@@santoshsinha8727 it cell incoming
"Of the dairy farmer, For the dairy farmer, By the dairy farmer"...Pranam Dhruv Rathee Sir for your command over "the inclusive world knowledge"...
12:30 panchayat series is love😌💥
what India would be today if we had a thousand Dr Kuriens with this type of vision and with similar commitment, dedication and national spirit. 💜💜💜
It would suck!
Chlega nahi. Mota bhai chalega
It would suck because amul is at the forefront of animal exploitation of cows and buffaloes
Its such an inspiring journey... Just wow!
Amul's success story has been about Development ,Unity ,alliance, innovation and Entrepreneurship which highlights a rare instance of National leaders Vision and start-up companies,s Vision align for betterment of Nation
How can this man be an antinational, always tells us about the real India and about its history ❤🇮🇳🇮🇳
He manipulates facts in a subtle way to deceive people. He chooses subjects of video selectively. For example, if something happens to Dalit girl and criminal is non-dalit hindu.. this Propagandist will make a video on that. But if Criminal is muslim. There will be no Video at all.
Kanhaiya Lal Trailor in Udaipur Rajasthan got B-h-ded by jihadis, Umesh Kolhe chemist in Maharashtra, Harsha in Karnataka, Pravin Nettaru in Karnataka all got killed by jihadis.. but no Video was made by this Traitor. Because all terrorists were Jihadis. At same time this Propagandist made whole video against Truthful Nupur Sharma just because she spoke truth of Islam.
Wake up dear. 🙏
BHARAT mata ki jai 🇮🇳
@master dhruv rathee heh, bhai kitni lambi fekte ho....pm ke liye bohot kuch chahiye hota hai
Exposing Modi is against Nation !
He is anti-national because he doesn't like our beloved B&D Modi ji.
Arvind Kumar. *. Those who calls Dhruv Rathi anti national, they are anti social elements. Don't take them seriously.
We have seen how these Anti social elements were harassing Ravish Kumar ji.
I'm overwhelming ,, Thankyou Dhruv Rathee for telling this type of story... You are spreading knowledge and inspiration for country.. 💯🔥❤️👏
Yeh kya hai? yeh butter nai he!! ...what a reaction ...17:03