How to Market a Service Based Business: HACKS that you should know
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- Опубликовано: 8 июн 2024
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How to Market a Service-Based Business: HACKS that you should know//We're diving deep into the world of marketing strategies tailored specifically for service-based businesses. Whether you're a consultant, freelancer, coach, or any other service provider, these expert tips will help you attract, engage, and convert your ideal clients.
🚀 Unlock the potential of your service-based business with actionable insights in this video. From refining your value proposition for your prospective clients to mastering digital marketing channels, this guide covers it all. Learn how to optimize your website, create share-worthy content, engage on social media, and effectively use email campaigns to stay top-of-mind with your audience.
Transform your service-based business into a client-attracting ecosystem of various channels.
Don’t forget to subscribe and hit the bell icon 🔔 to stay updated with our latest tips, tutorials, and digital marketing insights on the channel. Don't forget to like and share this video with anyone who might find it valuable.
00:00 Introduction to Marketing a Service-Based Business
00:39 Marketing Service Business Tip #1 - Sell the Transformation
01:50 Marketing Service Business Tip #2 - Testimonials
03:21 Checkout Anyword
04:20 Marketing Service Business Tip #3 - Use Content for Inbound Leads
05:43 Marketing Service Business Tip #4 - Your Marketing Funnel
07:03 Marketing Service Business Tip #5 - $0 Cost for Leads
#marketing#contentstrategy #marketingtips #marketingstrategy #digitalmarketingtips #servicebasedbusiness
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👩🏻💻 Hi, I’m Laurie, a digital marketing strategist and content creator who also loves all things marketing, personal development, productivity, mindfulness, and tech from London, United Kingdom. I’ve built my personal brand into a business in the last few years and I love helping others create a living doing what they love. I live here with my husband Simon Alexander Ong, and our little toddler daughter. If you like the channel or want to collaborate on future videos, please do get in touch and say hi!
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We're diving deep into the world of marketing strategies tailored specifically for service-based businesses. Whether you're a consultant, freelancer, coach, or any other service provider, these expert tips will help you attract, engage, and convert your ideal clients.
Don’t forget to subscribe and hit the bell icon 🔔 to stay updated with our latest tips, tutorials, and digital marketing insights on the channel. Don't forget to like and share this video with anyone who might find it valuable.
00:00 Introduction to Marketing a Service-Based Business
00:39 Marketing Service Business Tip #1 - Sell the Transformation
01:50 Marketing Service Business Tip #2 - Testimonials
03:21 Checkout Anyword
04:20 Marketing Service Business Tip #3 - Use Content for Inbound Leads
05:43 Marketing Service Business Tip #4 - Your Marketing Funnel
07:03 Marketing Service Business Tip #5 - $0 Cost for Leads
Heyyy Laurie your videos are amazing 🎉the explanation was fantastic and easy understanding u deserve 1M subscribers soon ...way to go my friend keep doing more ❤️
Thank you so much!
Hey Laurie, your video was packed with incredibly valuable tips for marketing service-based businesses! Your breakdown of how to focus on selling transformation rather than just the process was eye-opening.
I'm curious, in the section about leveraging content for inbound leads, you mentioned using frequently asked questions to create content. Could you share a bit more about how you identify those key topics and questions that resonate with your audience? Looking forward to learning more from your insights!
That's awesome and really glad you found the video useful! On FAQs in your industry, I recommend checking out Answerthepublic and Google suggests to see what questions your audiences are asking about, answering these key questions first is a great start to building a strong content strategy foundation. You can also check out the content marketing 101 video here to get some more info: ruclips.net/video/8bue7YgJadQ/видео.html
Agreed, Laurie's video offers valuable insights for marketing service-based businesses, with a focus on selling transformation. I'm eager to learn more about how she identifies key topics and questions for content creation. Excited to gain from her expertise!
Agreed! Laurie's video gives valuable insights for service-based businesses, focusing on selling transformation. I'm eager to learn more about her content creation process and gain from her expertise!
I couldn't agree more about the importance of focusing on selling transformation in service-based businesses.
@@aicetaylor8332 yep such an important part of selling services effectively!
nice, i liked the content marketing part, it really shows a beginner like me what" working on my marketing" means
Thank you. Glad it was helpful! ❤️
Another great video Laurie!
Thanks so much and glad you found it useful! 🙌
Great Video Laurie
Love this branding
Thanks so much and glad you love it too! 🙌😀
Hyyy u deserve 1M subs ❤ way to go Laurie
Thank you! ❤️🙏 You are amazing and thank you for being here in my RUclips community. Please stay in touch via my newsletter to get more goodies and updates: lauriewang.com
It took me ages to work out who my ideal client was, Laurie. I always thought it was salespeople, however, most of them don't pay their coaching bills so I pivoted to business owners who are amazing to work with and invest properly in themselves.
That's great you've found a better target audience to work with through your own testing and learning! Thanks for sharing your story too.
Mine are busy mums who are looking to prioritise their health and lose weight while balancing work and family.
That's great! Sounds like you've got a clear idea of who your audience is. Thanks for sharing 😀🙌
Well, I’m a 3D architecture visualizer. And for what I see, being a human figure would already differentiate me from my competition.
Almost every digital artist showcases their final product, not the process. When they share the process is usually focused on them, on how they develop the work from scratch to finnish.
I was thinking that it would be interesting for the client to know how it is their part on the process to build trust. Like how the first draft will look like, and then one example of review list from a previous client(or even a fake one) and how it is applied to the images to garantee a successful delivery. Does that sounds like something a client would like to see? 😅
These are all great ideas! I would say to take it one step further is to show the behind the scenes of a case study from a previous client, on how your design helped them become more successful or achieve an outcome. People love seeing results that others achieved and then consider how they can benefit from similar transformation. Keep it up and love your out of the box thinking. 🙌😀
hey, what camera are you using?
I got the Sony a6400 a few years ago, here is the my kit if you are interested: kit.co/LaurieWang/youtube-beginners-kit. Hope this helps :-)
Hi @lauriewang I really enjoyed your video on using customer testimonials to create content. I'm a wedding photographer and I've been running my business for 8 years, but I don't have any online presence. I've been getting by on word-of-mouth, but now that most of my friends are married, I'm not getting as many clients. I'm planning to go online and I need a roadmap. What should I need? A social media page, WhatsApp business, website? Where should I start?
I have a decade of experience in filmmaking as an assistant director in Indian cinema, so I'm familiar with using cinema lighting and framing. I think this could be a unique selling point for my business.
I would really appreciate any advice you can give me. Thanks!
Great questions and love that you are looking to bring your business online. The best place to start given that your business is very visual, you can leverage Instagram to start sharing some of your previous video/photography work. And remember to use relevant Instagram SEO, see this video here: ruclips.net/video/fWrcl4wCtqE/видео.html, to help you get found by your potential clients. Also, an online website to showcase your work as well as using it as a way for clients to find you on search engines as well as contact you. Here is how to do SEO for beginners: ruclips.net/video/QTAnd7GNMEo/видео.html
I would start off small with these two to get yourself comfortable and then expand to new channels over time as you get more proficient with using these. 🙌