Digital Marketing 101 - A Complete Beginner's Guide to Marketing (Explainer Video)
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- Опубликовано: 4 май 2024
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Digital Marketing 101 - A Complete Beginner's Guide to Marketing // Hello and welcome to our beginner's guide to digital marketing. In this video, we'll be discussing the differences between traditional and digital marketing, the various digital marketing channels you can use, and how to create a digital marketing strategy, this is my complete beginner's guide on digital marketing.
Digital marketing isn’t complicated once you understand how the various channels work together. Let me simplify all of the key digital marketing channels such as your website, email marketing, social media, paid social media advertising, search engine optimization (SEO), Search Engine Marketing (SEM), content marketing, and understanding all about the marketing funnel. This is how you can create your own digital marketing strategy from scratch easily and quickly.
Watch this video to understand how digital marketing works as a beginner and I hope that you are inspired to take the next steps in leveraging digital marketing in what you are working on right now.
#digitalmarketing #digitalmarketingtips #socialmediamarketing #digitalmarketingcourse
00:00 Digital Marketing 101 A Complete Beginner's Guide
01:07 Free Digital Marketing Plan Template
01:54 Traditional Marketing vs Digital Marketing
02:49 Know Your Audience through Research and Digital Insights
04:14 Digital Marketing Channel: Your Website
04:43 Digital Marketing Channel: Search Engine Optimization
05:26 Digital Marketing Channel: Social Media
05:54 Digital Marketing Channel: Email Marketing
06:21 Digital Marketing Channel: Search Engine Marketing
06:32 Digital Marketing Channel: Content Marketing
06:58 Understanding the Marketing Funnel
08:21 Digital Marketing Data and Insights
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Who am I?
👩🏻💻 Hey I'm Laurie, an Ex-Google digital marketer (10+ years in the industry), online educator (25K+ students), and content creator. On this channel, we explore all things marketing, business, and personal development. Besides making RUclips content, I love helping teams and businesses figure out how to get people to click, sign-up, and buy. I hope you enjoy this journey with me, where I share everything I know, to help you get seen online, build better businesses, and create a living doing what you love.
💌 I have a weekly newsletter sharing thoughts, useful resources, and my top recommendations on marketing, business, personal development, personal branding and more. If you are interested in checking it out, get it here: lauriewang.com/
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FREE Marketing Plan Template: clickhubspot.com/dg4
Digital Marketing 101 - In this video, we'll be discussing the differences between traditional and digital marketing, the various digital marketing channels you can use, and how to create a digital marketing strategy, this is my complete beginner's guide on digital marketing.
Digital marketing isn’t complicated once you understand how the various channels work together. Let me simplify all of the key digital marketing channels such as your website, email marketing, social media, paid social media advertising, search engine optimization (SEO), Search Engine Marketing (SEM), content marketing, and understanding all about the marketing funnel. This is how you can create your own digital marketing strategy from scratch easily and quickly.
Watch this video to understand how digital marketing works as a beginner and I hope that you are inspired to take the next steps in leveraging digital marketing in what you are working on right now.
00:00 Digital Marketing 101 A Complete Beginner's Guide
01:07 Free Digital Marketing Plan Template
01:54 Traditional Marketing vs Digital Marketing
02:49 Know Your Audience through Research and Digital Insights
04:14 Digital Marketing Channel: Your Website
04:43 Digital Marketing Channel: Search Engine Optimization
05:26 Digital Marketing Channel: Social Media
05:54 Digital Marketing Channel: Email Marketing
06:21 Digital Marketing Channel: Search Engine Marketing
06:32 Digital Marketing Channel: Content Marketing
06:58 Understanding the Marketing Funnel
08:21 Digital Marketing Data and Insights
Let me know what digital marketing channel you are looking to include in your digital marketing strategy! 🙌
This is one of the channels that gave me the courage to start my RUclips channel 8 months ago about self development. Now I have 871 subs and > 500 hours of watch time. I know it’s not comparable with others but I’m still proud I started because I’ve been learning so many lessons that I could haven’t learned without getting started in the 1st place.
Thank you Nathan and really glad that you are now on your RUclips journey. You're right, it's not about comparing ourselves to others and the lessons are more valuable along the way on the process!
@@lauriexwang Whoever you are, I don't know you personally but I can say that you're one of the non-judgmental and open-minded people who is not fixated on tangible or external factors in order to learn from someone like me. Just because someone doesn't have a piece of paper as a credential, doesn't mean that person is not entitled to share personal experiences with the hope & intention to inspire others. Keep up with whatever it is that you're doing to improve mankind or improving your life even to a slight degree each day. This is just one part of a bigger puzzle for creating my RUclips channel about holistic health. I literally could have died back when I was 14 years old due to major depression but here I am right now replying to you, a RUclipsr, who's full of fulfillment and dedication to help others to be a better version of themselves. I ain't better than anyone else but my old self. That's all that really makes this RUclips thing more meaningful and enjoyable. Thanks so much for your support! I am hoping that you can join me with this endless personal development journey! :)
Now you have 2k! Congrats! I need to post on RUclips again and not just IG/FB
@@KeyonnaD Thank you!
Implementing the lessons I learned throughout the years of lots of trials and errors changed my life trajectory and learning that there’s a yin and yang in everything. I wouldn’t have appreciated the power of kindness if someone was not cruel to me. I wouldn’t have realized the importance of growth if I didn’t see myself stagnating. I wouldn’t have appreciated the importance of health if I didn’t get sick. I wouldn’t have realized the importance of real love if I haven’t witnessed my parents’ relationship slowly fall apart. I wouldn’t have appreciated the importance of mindful money consumption if I wasn’t broke. I wouldn’t have appreciated the growth of my RUclips channel if I didn’t start at 0.
This is such a helpful and in-depth video Laurie, really appreciate all the hard work you put into this and always love learning from you!
Thanks and glad you found it useful!
I love your ambience your so clear and straight to the point. All the way from South Africa 🌍🇿🇦thank you
Thank you! 😀🙌 I'm glad you found it easy to understand, exactly what I love to hear. Make sure to sign up to the email newsletter to get weekly tips in your inbox too at lauriewang.com
I watched until the end. Your pacing is catchable for me and well understood and clear.
Thank you! Great to have you and I'm really glad you enjoyed it 😀🙌
Not sure I would call this a beginner’s guide but, there was definitely a lot of information here. Thank you
Thank you! Glad you found it useful and any questions please don't hesitate to let me know here 🙌
There good points in this video about digital marketing especially the categories too. I felt it might be complicated but it isn’t. You gotta advertise or promote what you want to do or what you have. You have choices to make which is why I thank you Laurie for making this tutorial video.
Thank you Brendan! Comments like this makes my day and glad you found it useful. If you want more tips sent to your inbox in my weekly newsletter, make sure to get a copy at lauriewang.com. See you in the next video friend 😀🙌
❤ nice
Beautiful and smart! Gotta love it. Very informative video. I’m about to start the google cert in this area and I know a bit more now going in. Thanks!
You've got this! 🙌😀 Excited for you to kick off your journey in digital marketing. If you want to stay in touch via the newsletter for more useful tips in your inbox, check it out at lauriewang.com
Wow! that's pretty much incredible. Thanks a lot for sharing.
Thank you Candace. Glad you found it useful to watch! 😀
While I appreciate you fantastic message, as you broke down the entire steps & processes, to make this niche possible to some who struggled coming up,as a babyboomer! Thank you young lady, for all of your help! It will not be forgotten!
You're welcome, and glad you found the video useful! 🙌
omg absolutely love your style Laurie ❤ you're so authentic and straight forward with the tips and tactics you present to us. I relate to your story so much coming from an agency background as well. Yours is my new favorite YT channel. I'm so excited to see you blow up 👏🏼👏🏼 I'm here to stay as see you shine 🤩
Thank you lovely! You totally made my day and right back at you, you are doing amazing things on your channel so keep up the great work. Let's rise together 🙌
@@lauriexwang wow thank you so much for noticing 🤩 and here's to rising together! 🥂✨
@@Pixiebolt woot woot!
The first video I watched from your channel and I am already hooked. I’m trying to get more into digital marketing this year and not just only making content and just dealing with social media when it surrounds just posting.
I know digital marketing involves social media, paid Ads, SEO, and all that, but I’m realizing a lot of people jobs want digital markers to have like a vast skills
Love the Channel
Thank you for taking the time to leave such a a lovely feedback. I'm grateful that our paths crossed on RUclips and I can help you on your journey in digital marketing this year. Please stay in touch and let me know how you get on. If you want more weekly tips in your inbox, you can sign up for a free copy of my newsletter here: lauriewang.com
This is all GREAT information! So helpful for beginners :)
Glad it was very helpful for you on your journey ahead! You can also try out the newsletter at lauriewang.com for future videos and emails like these 🙌
My new favorite RUclips channel.
So glad you found the channel and thanks for your support lovely! 😀🙌
excelllent,thank you
You are welcome! 🙌🙌
Thanks, Laurie! You are saving my grades. (I'm a business major.)
That's so good to hear! Thank you for letting me know. Hope you find the rest of the videos on my channel helpful to get you through school 😀
perfect for beginners like me :) thank you.
You're so welcome! And glad you found it useful 😀 If you want to get more useful tips, you can get a copy of the newsletter at lauriewang.com. 🙌
I have been searching for this course for 2 weeks and I got a brilliant peace.
Lot of THANKS LAURIE WANG BRILLIANT JOB
Thanks and glad it's useful! Keep learning and you've got this. 😀
🥰@@lauriexwang
Email and UX/IX Seems Important in My Plan :) Also Good Ole Fashioned QR Business Cards :) Thank You Laurie!
You're welcome! If you would like more tips like these and tutorials, you can sign up to my email newsletter here: lauriewang.com
Thank u very much!!
You're very welcome, and glad you found it useful!
This is unmatched. I recently enjoyed a similar book, and it was unmatched. "The Hidden Empire: Inside the Private Worlds of Elite CEOs" by Adam Skylight
Thank you so much
You're most welcome!
You're so genuine and authentic Laurie! Just to share my thoughts, digital Marketing enables us to leverage the power of the internet and technology to promote products and services, engage with customers, and achieve our marketing goals. Thanks for remining and sharing your knowledge!
You are so kind for sharing your thoughts and thanks for the amazing feedback. I'm glad the video is helpful in your digital marketing journey 🙌😀 Make sure to stay in touch on the newsletter at lauriewang.com
easy to understand, going to hit the subscibe button 😻
Welcome aboard friend! It's great to have you here 🙌
I am here to learn about digital marketing because i really wanna earn money. Idk what to do in my life, my parent’s dont have money to send me to college they’re old enough to work too. im crying everyday and night, my family turned their backs on me. And bring my self confidence down. I wanna earn a lot of money, i wanna prove them wrong. Can somebody please help me? ☹️
We’re in the same boat buddy, let’s embark on this journey together.
I'm really sorry that you are going through a challenging time. I hope that the videos on this channel can inspire and teach you what you need to know. It's never too late, and you've got this. Remember that you can learn using the resources that you can find online.
Thanks for the video! Loved it very much!
Glad you enjoyed it! Looking forward to having you as part of the community here on RUclips and please stay in touch 🙌😀
downloaded the marketing plan template, thank you
You're welcome and glad it's helpful! 🙌
i love your channel
I'm really glad to hear that and thank you!
thanks
You're welcome ;-)
This is exceptional in every way. I had the pleasure of reading something similar, and it was exceptional in every way. "The Hidden Empire: Inside the Private Worlds of Elite CEOs" by Adam Skylight
Trying to get more knowledge and skills in Digital marketing
Well done! Excited to have you here on RUclips, make sure to join the mailing list to get more insights and knowledge sent to your inbox: lauriewang.com
Have you ever heard of master resell rights?
Could you make a video on a digital marketing project from start to finish and not just focusing on likes and mentions and shares but other things that companies are looking for and want you to demonstrate improve that you actually know how to do laissez market research on young people buying homes for example, where would you start? Where would you look or it can be any example I’m just trying to see what these big companies are looking for when you go on the interview and what type of projects do we happen to work on?
Great idea! Adding this to my list of content requests for the channel, I think a case study from start to end would be really helpful 😀
Thank you ma'am good God bless you
You are most welcome and glad you found it useful!
I think i just found my new mentor😊😊
Thank you and glad to have you here! 😀
Awesome!
Thank you and glad you like it! 😃
Please share salaries of Digital marketer across Singapore and UK
I enjoy video but the soundtrack is a bit on the loud side, and is a bit repetitive so causing me not to be able to focus on ur words ❤❤❤ love ur work thank u
Noted! Sorry about that and thanks for letting me know 😀
Hi Laurie, I'm joining the gang
Welcome! It's so great to have you here. Let me know if there are any topics you would like to learn more on! 🙌😀
Learning marketing on side a skill . Still finishing my current career as a social worker
Why not combine both, marketing and social worker
Exactly! Why not embrace it all 🙌
Watching from Africa, Nairobi Kenya. Online marketing is not common in Africa..... Kindly advice on the areas which have the potential to grow especially in Africa.
Definitely, it's a growing area in Africa. I would say all areas in digital marketing are interesting to watch there, is there an area that you are attracted to after watching the video? 😀
@lauriexwang what would be your advice to someone thinking of signing up for a digital marketing certificate program? Are they beneficial? Will the completion of a certificate program alone set you up for decent jobs or does one need a 4 year marketing degree? Thanks for any info
I think the key is to learn from the latest in the industry, and especially from someone who practices the tactics and strategies daily. So if you can check that the certificate program fits in this criteria. I think a marketing degree definitely helps but it's not required, I didn't have a marketing degree but studied economics instead, the ability to be adaptable and think creatively is more important to employers, so make sure to highlight that in your applications. Hope this helps and any other questions just let me know. If you are interested, sign up to the waitlist for digitalmarketerschool.com and I'll share more details once the program is live.
Facebook ads have worked well for me....
That's great to hear! I like Facebook ads for its robust targeting capabilities and it's very versatile for a lot of businesses. 🙌
Boss madam cedibilty yenu china munatufahamu gani
I'm thinking about a career change, this looks interesting, any advice for a 50 year old?
It's never too late to switch careers and at 50 I think you are just getting started! Get started with beginner series on this channel and build up your knowledge with the key publications like AdWeek, Marketing School podcast etc. to get up to speed with the latest technology and updates. It's all about staying relevant in this fast growing industry, places likes AI/Metaverse, Web3 are all great areas to get more ahead of the curve and be the top of the industry. Any questions just let me know :-)
Hey Laurie, where can we get the freebie guide😅😬
Here is the link: clickhubspot.com/dg4
Please what're the a must have skills every digital marker must have?
Great question! The ability to learn new concepts and stay on top of the latest developments. Besides just digital marketing skills that anyone can learn, you can develop your creative thinking skills to create innovative campaigns that gets people to click, sign up and buy. This is probably my biggest lessons thinking back to my career. Also recommend you check out this video here: ruclips.net/video/ON7r9Fv3c9Y/видео.html
Hy laurie .i just bought a digital marketing course sobi wanted to find out if i would be able to get a job at a marketing company or agency with the certification i get.thank you
Hi! You don't need a certification to get a job, a lot of that can come from being proactive and building your own experience and portfolio. You can check it out in this video here ruclips.net/video/Coi73b0TaFw/видео.html and join the waitlist at digitalmarketerschool.com where I can share more details soon to help you on this journey!
❤❤❤
Thanks for showing love for the channel! Glad you enjoyed it 🙌
Hi 👋 I'm a 16 year old in Nigeria very interested into getting into affiliate and digital marketing do you have any advice for me that would help me in this journey?
Hi, I would recommend that you get started with testing campaigns that you can set up and learn from these along the way and also after you get some initial experience, then offer your services to family and friends to get some initial client experience.
Hi Laurie i just completed my digital marketing course I don't know how start and from where to start my career with it i am from different field actually I am from civil engineering field so I don't know how to start it i hope you can help me out with it
Hey! Such a great question, I get asked this a lot and it's similar to how I transitioned from the financial industry. What I would like to share in this journey is that real-world experience is just as important as a degree and if you can get that experience as early as possible, and build relationships in the industry by going to events, talking to current marketers, informational interviews, are all going to help you build a career in this area. Hope this helps and wish you all the success! 🙌
Also if you haven't watched this video yet, check it out on my digital marketing journey and advice: ruclips.net/video/ON7r9Fv3c9Y/видео.html&lc=Ugx2Lih2FEASWUF8CF54AaABAg
Thanks it's helps a lot but can you tell me how can a connect with people with this background
@@beneficial_shorts_all Yes definitely! LinkedIn is a great place to start to find professionals you want to connect with (there is a LinkedIn video I did on this channel you can check out), and also jump on virtual calls/meetings with people to ask about their advice and career journey, attending industry events, it's all about networking and building relationships!
Trafic maceting wacheni hio inaweza kuwa block jifunze mpako wako sitokwambia nimekupa @
Good evening
Thanks for stopping by the channel 🙌
Thank you for sharing your knowledge. But the music in the background is very disturbing :(
Noted and sorry about that, thanks for letting me know! 😀 🙌
How can I be a digital marketer, please?
In addition to this video, I also recommend this one: ruclips.net/video/ON7r9Fv3c9Y/видео.html
Would you please help me to be a digital marketer?
Of course, happy to help, please feel free to send an enquiry to laurie@lauriewang.com
Is digital marketing selling products or doing videos to advertise?
Great question! Digital marketing involves more than just selling products or making videos. It includes a variety of strategies like SEO, content marketing, social media, and email marketing to promote products, services, or brands online. It's about leveraging different online channels effectively. Hope that clears it up for you!
Hey Laurie, I had some inquries and I sent you a mail few days back. Would be really glad if you responded
Thanks for letting me know. Can you let me know which channel did you message me on? Or is to my email inbox?
@@lauriexwang Your email inbox
@@tahmeedferdin1223 Thanks will take a look
@@lauriexwang Hey laurie, I didn't get any reply to my mail
hey
Hey! Thanks for stopping by the channel 🙌
@@@@hello
Thanks for checking out the channel!
Hi 👋 I'm a 16 year old in Nigeria very interested into getting into affiliate and digital marketing do you have any advice for me that would help me in this journey?
Hi, I would recommend that you get started with testing campaigns that you can set up and learn from these along the way and also after you get some initial experience, then offer your services to family and friends to get some initial client experience.
@@lauriexwang ok thanks for the reply 😍😀