The Cartier Tank Must is part of my collection and gives me much pleasure. This piece is extremely versatile, whether you are attending a formal dinner or an afternoon with the family the Tank is always appropriate. In my view it is well worth the price.
I've had a must de Cartier for 40 years. Because of its age mine has a mechanical movement. The iconic tank is a wonderful timepiece and pairs with just about anything, anywhere, any time. Mine is especially important to me since it was a gift from my mother, a woman with not a lot of money but impeccable taste.
In the cascade of sport watches, Cartier and models like the Tank offer a refreshing elegant and classic option that is more versatile than many would expect especially if you change the strap.
It's THE definitive dress watch for it's price point. Don't be afraid to buy the quartz or solar models if you're tempted. If this is your dress piece, then it might stay in your watch box most of the time while you wear your other pieces
I'm definitely a fan of the look of a Cartier Tank, but I would much prefer a Jaeger Le Coultre Reverso. THOUGH, if I were to get a Tank, the Must would be the one. Great video and awesome breakdown!
The new Tank Must has become my daily wear. It goes with everything and with the quick change strap options, you can mix and match the look for any outfit. A timeless classic indeed.
I own three, the first was a Must in silver bought with the Christmas bonus of my first real job. Still impeccable today, with its slightly domed glass so characteristic of vintage Must❤
I saw an “Art Deco” inspired watch with a square face a few months ago at Walmart’s jewelry counter. I fell in love with that design. (I didn't buy it, as that particular watch looked very cheap.) I thought square-faced watches were a rare thing. Thank you for giving me something to save up for! Jess P.S. I'm a 21-year-old girl and I love your videos! I've learned a lot about belts, wallets, watches, etc. from you guys. Thank you so much!
@@gentlemansgazette I even accept seiko donations. Lol. To me the appreciation of fine goods is more important than the desire to own them. I'd rather have 10 pairs of allen edmonds instead of one pair of crocodile shoes
Great video and highly informative. As a watch enthusiast for over 50 years, I agree, the Cartier Tank is an iconic timepiece and it is one of the rare models that can be worn almost everywhere, whether it be formal, informal, sport or simply daily all around wear. Fantastic choice! My favorite watch is a Piaget Protocole, which is very similar to the Cartier Tank, thin, simple, plain, gold, Roman numerals with a black leather strap. I've worn the same watch for 35 years. However, the secret to the watch's longevity is the manner an owner takes care of his/her watch. As a mechanical person, I keep my watch in a small leather pouch in my bag, when it is not on my wrist. That way I can work on cars, get rough, etc. without worrying if the watch can be damaged. Just a suggestion for any fine watch owner who wants to take care of his timepiece so it will last a lifetime.
I own 4 Cartier watches, and while I don’t agree with your conclusion that buying a new Tank Louis is a bad decision, your video is surprisingly in depth and better with the detail of the Cartier history than almost any other RUclips video. All talk about the influence of the tank from ww1 or the Santos story but you went deeper, well done!
Bought mine Tank Louis in rose gold new, and I think it’s absolutely worth it. I think it just depends on how you value things. I like watches more than clothing, so I spend more on watches and less on clothing.
It is an icon that transcends the watch world; it crosses over as a general dressing style icon. It is emblematic, ingrained in the mind of many people; it is immortal. As for buying it new…well, the second-hand market only exists because people originally bought them new; someone has to make the investment. Since the case is polished, even slight scratches on a gold version show very easily. Buying retail is, therefore, definitely worth it in my view.
I bought a Mus de Cartier in the 80s for $700. The alligator band broke after about a month and I replaced it with a leather band. What a chick magnet! Women look at your watch, my friends. It's a great investment. I have a fond memory of the salesman at CD Peacock in Chicago where I bought it. I tried it on and said, "I'll take it." To which he replied, "Let me get you a fresh one."
The Cartier Tank is my favourite watch. Elegant, classic, and timeless. It is the only serious watch I’ve ever had. I’m saving up to buy a new one after my last one was stolen in a break-in.
In modern practice hand-winding is really nice. It is easy enough to change watches from day to day according to outfits, and wind whatever watch you want to wear. It will run until the next day, when you'll probably be winding a different one. But unless you're buying quartz watches, automatics will run down and need to be reset anyway, unless you wear the same watch every day.
My mom had a Cartier Lincoln Continental in the early 80's. It really was a nice riding car, wish it was still in the family. Never knew the name Cartier had such a long and interesting history...
I am not a gentleman but have just gotten my Cartier Tank Must extra-large with black leather strap today! Such clean lines and the automatic movement, date, ease of wearing and how lightweight the watch was really got me! Cannot wait to wear it everyday. 😄⌚️
@@gentlemansgazette Right Now I believe a large Tank Americaine with a silver case and a black/blue leather band is right for me. I'm trying to expand my classic Men's wear collection, so I've been going on a GG marathon to get lots of inspiration.
I believe this kind of video has room for an alternatives section. Seiko Tanks are competitive options under $200 while providing quality and reliability.
I agree with your conclusions.. I have a large tank must in steel I got from cartier direct (total bargain - the best watch I own) and a used gold tank Louis which was 50% less than retail… Anyone considering either watch should just go for it!
Just a small footnote on, ironically, chronology: Edward VII died in 1910, so some time before Cartier started doing their most iconic pieces as discussed here. The insertion of his quote suggested he was around in the 1920s, which he definitely was not. Otherwise a really good video about a distinguished brand.
Yes, its worth it. Particularly because with vintage models and even quartz alternatives with new ones, their are so many price points to choose from. Unlike other century old icons of the gentleman's world, like Burberry trench coats, everything Brooks Brothers and so many other things, quality has not suffered over the years. Contrary to modern popular sensibilities, it goes with virtually everything and is appropriate anywhere other than for rugged outdoors uses or a trip to the gym.
Such a classy watch. Generally, i prefer a proper movement and the JLC Reverso is a much more elaborate mechanism but you just can't beat the class and aesthetic of the Cartier Tank collection. In this case, this is one of the few (if not only) quartz movement I'd pay luxury prices for.
Did you know that Cartier has a buy back program. Also Cartier redesign the infamous Hope diamond into a necklace we know now from a bandeau Mrs Walsh wasn't really interested in the diamond at first but being the salesman that he was suggested that she take it for a weekend try and she was hooked, and the rest is history.
If you like these starting buying the Vintage Must De Tanks now while they're still affordable. The Must De Tank has just re-released at £3500 so vintage pieces are about to rocket.
If I have to choose just 1 watch collection, it would be Cartier Tank or JLC Reverso The simplicity, classy look of these square masterpieces are beautifull. You can wear them with casual dress, polo, or suit. Strap color can literally change watch. They are small, dont need toprove anything.
Please do a 'Get dressed with me WHITE TIE' video. it would be very beneficial to beginners to understand where everything should be placed and latched onto. it is also hard to find videos and info on how to dress in White Tie. Thank you!!
I think the host has a point preferring the Tank Solo/Must. As of January 2023, you can for example get a Must with an automatic movement for €4‘500 in my native Germany and you get a lot for the money spent. I would prefer a Louis Cartier with a handwound movement, even if it means to spend €13‘100 for the large handwound Modell. Winding a watch is a great experience, the LC is very thin and easily fits under a sleeve.
Hey Nathan, have you guys ever noticed that a lot of watches that have Roman numerals have the Roman 4 as “IIII” rather than “IV” is this a sign of bad attention to detail or is there a particular reason for this.
While "IV" is technically the more correct figure, most watches and clocks, including historical examples, feature "IIII" instead of "IV." Many stories and explanations have popped up as to why, but I think that most likely explanation is simple aesthetics. The "IIII" needs to "balance" the "VIII" that is opposite it on the radial face, and "IIII" has a more pleasing, comparable bulk than "IV" does. So, if anything, one could argue that is shows good attention to detail (if not to proper Roman numerology!)
El Must que poseo lo compré en la tienda de París en el año 2000, tiene números arábigos y máquina de cuarzo. Buenas presentaciones en su página, gracias.
Thanks a lot for this awesome Series! Could you maybe do a video in the „Is it worth it“ Series about the legendary Chateau Petrus Pomerol? Kind Regards and thanks again for your Videos!
If you like watches as jewelry, there are few better than Cartier. If you like watches as watches (but still want that Tank look), I agree with the commenter below - go get a JLC Reverso.
Except that for a gentleman looking for a true and elegant dress watch, the Reverso cannot be really an option. Like the Cartier Santos, the Reverso is a chic and fancy watch but nevertheless it is a sport watch.
Is anything luxury worth it? If you are going to monetarily justify a luxury purchase, is it based on resale value? The Tank is such a classic, and for dress watch I’d be hard pressed to find something so stylish and iconic.
I don't think luxury items need justifying, as such. People buy these items because they have the desire of owning something luxury and not because of any utilitarian reason.
I have a perhaps controversial watch opinion. Watches should have two functions: to look good and accurately tell time. You can generally get that in the hundred dollar price range. Anything more is fluff. Similar to a Tom Ford suit, you're paying for all these expensive extra little details that really serve no obvious purpose and overpaying for said expensive details at that. However, if that's what makes you happy, then go for it. It's better to use excess money than hoard it.
The Cartier Tank Must is part of my collection and gives me much pleasure. This piece is extremely versatile, whether you are attending a formal dinner or an afternoon with the family the Tank is always appropriate. In my view it is well worth the price.
I like the new Must extra large. In house movement, great dial, and for a luxury watch carrying a name like Cartier pretty affordable pricetag.
@@claytonberg721 Right on!
I've had a must de Cartier for 40 years. Because of its age mine has a mechanical movement. The iconic tank is a wonderful timepiece and pairs with just about anything, anywhere, any time. Mine is especially important to me since it was a gift from my mother, a woman with not a lot of money but impeccable taste.
I wish the new Must Tanks were not quartz. To get mechanical and a beautiful dial, one has to go to the too big Must XL.
In the cascade of sport watches, Cartier and models like the Tank offer a refreshing elegant and classic option that is more versatile than many would expect especially if you change the strap.
I'm looking into my first Cartier, and the Tank was an appealing entry level. Much more elegant than Rolex.
It's THE definitive dress watch for it's price point. Don't be afraid to buy the quartz or solar models if you're tempted. If this is your dress piece, then it might stay in your watch box most of the time while you wear your other pieces
My grail watch is a Cartier Tank Louis in yellow gold with a guilloche dial. Elegant, understated and timeless
I've been expecting this for quite some time. In my honest opinion, the classic Cartier Tank Louis is the epitome of timeless elegance.
I'm definitely a fan of the look of a Cartier Tank, but I would much prefer a Jaeger Le Coultre Reverso. THOUGH, if I were to get a Tank, the Must would be the one. Great video and awesome breakdown!
I'm not a watch expert; but the Cartier Tank is one of the most iconic and most recognizable designs ever, in my opinion.
Truly classic and elegant.
@A Father To The Fatherless Muhammad Ali didn't think the Tank was "a little woman's watch".
@@AFatherToTheFatherless so uncivilized.
@@AFatherToTheFatherless you feel attacked? 😂
@A Father To The Fatherless you think you're doing something, aren't you? 😂
Agreed
The new Tank Must has become my daily wear. It goes with everything and with the quick change strap options, you can mix and match the look for any outfit. A timeless classic indeed.
I own three, the first was a Must in silver bought with the Christmas bonus of my first real job. Still impeccable today, with its slightly domed glass so characteristic of vintage Must❤
lucky you! I love the tank design as well as the santos design but i'll get a tank first.
Best brief history of the brand that I have seen on RUclips. Great work, GG!
Thank you, Joseph!
I saw an “Art Deco” inspired watch with a square face a few months ago at Walmart’s jewelry counter. I fell in love with that design. (I didn't buy it, as that particular watch looked very cheap.) I thought square-faced watches were a rare thing. Thank you for giving me something to save up for!
Jess
P.S. I'm a 21-year-old girl and I love your videos! I've learned a lot about belts, wallets, watches, etc. from you guys.
Thank you so much!
I have Cartier tastes but a Seiko budget. I do accept donations of Cartier watches however 😆 🤣
🤣 We get you!
@@gentlemansgazette I even accept seiko donations. Lol.
To me the appreciation of fine goods is more important than the desire to own them. I'd rather have 10 pairs of allen edmonds instead of one pair of crocodile shoes
Fairly sure Seiko do a tank equivalent.
@@anonanon7497 yep they do
Great video and highly informative. As a watch enthusiast for over 50 years, I agree, the Cartier Tank is an iconic timepiece and it is one of the rare models that can be worn almost everywhere, whether it be formal, informal, sport or simply daily all around wear. Fantastic choice! My favorite watch is a Piaget Protocole, which is very similar to the Cartier Tank, thin, simple, plain, gold, Roman numerals with a black leather strap. I've worn the same watch for 35 years. However, the secret to the watch's longevity is the manner an owner takes care of his/her watch. As a mechanical person, I keep my watch in a small leather pouch in my bag, when it is not on my wrist. That way I can work on cars, get rough, etc. without worrying if the watch can be damaged.
Just a suggestion for any fine watch owner who wants to take care of his timepiece so it will last a lifetime.
I own 4 Cartier watches, and while I don’t agree with your conclusion that buying a new Tank Louis is a bad decision, your video is surprisingly in depth and better with the detail of the Cartier history than almost any other RUclips video. All talk about the influence of the tank from ww1 or the Santos story but you went deeper, well done!
Thank you! Glad to hear you enjoyed the video and hey - it's okay that we all have different opinions 🙂
Hi
its been my dream watch since I was 16. My wife got it for me as a wedding gift last year! Its the only watch I wanna wear!
I love this watch so much. So classic and timeless. ♥ (also the fact Cartier are sparkly and do cat based jewellery are a win for me!) 🐈
Cartier is pretty puuurrrfect when it comes to jewelry, too! 😺
The answer is YES. Don't need an entire video to answer that question!
Perhaps, but we hope you enjoyed it anyway 😉
I purchased my Tank XL auto last september - $3750 new - well worth it, goes with everything, finishing is fabulous.
Bought mine Tank Louis in rose gold new, and I think it’s absolutely worth it. I think it just depends on how you value things. I like watches more than clothing, so I spend more on watches and less on clothing.
It's low profile, sleek, and elegant. I like it
It is an icon that transcends the watch world; it crosses over as a general dressing style icon. It is emblematic, ingrained in the mind of many people; it is immortal. As for buying it new…well, the second-hand market only exists because people originally bought them new; someone has to make the investment. Since the case is polished, even slight scratches on a gold version show very easily. Buying retail is, therefore, definitely worth it in my view.
I bought a Mus de Cartier in the 80s for $700. The alligator band broke after about a month and I replaced it with a leather band.
What a chick magnet! Women look at your watch, my friends. It's a great investment.
I have a fond memory of the salesman at CD Peacock in Chicago where I bought it. I tried it on and said, "I'll take it." To which he replied, "Let me get you a fresh one."
Can you share the website you bought it from ?
@@Salmahandnafisah I bought it at CD Peacock in Chicago about 40 years ago. I have no idea what they retail for today.
Alligator is a type of leather. I presume you replaced it with a calf leather?
Tip: a navy blue alligator strap to match the cabochon and the hands really makes it look incredible!
That jacket looks GREAT on Nathan! Bravo, dude.
The Cartier Tank is my favourite watch. Elegant, classic, and timeless. It is the only serious watch I’ve ever had. I’m saving up to buy a new one after my last one was stolen in a break-in.
In modern practice hand-winding is really nice. It is easy enough to change watches from day to day according to outfits, and wind whatever watch you want to wear. It will run until the next day, when you'll probably be winding a different one. But unless you're buying quartz watches, automatics will run down and need to be reset anyway, unless you wear the same watch every day.
Great way to think about manual wind watches - thanks for sharing, Jan!
You don't want to be letting your watches run out, as the oils in the mechanisms start to seize up over time.
My mom had a Cartier Lincoln Continental in the early 80's. It really was a nice riding car, wish it was still in the family. Never knew the name Cartier had such a long and interesting history...
I am not a gentleman but have just gotten my Cartier Tank Must extra-large with black leather strap today! Such clean lines and the automatic movement, date, ease of wearing and how lightweight the watch was really got me! Cannot wait to wear it everyday. 😄⌚️
My first “real” watch is a Cartier Tank Solo XL. I don’t have a tone of money for watches, but my watch was well worth the investment,
On my way to France as we speak so this is awesome to watch
I was just thinking of purchasing a Cartier, this video is super helpful!
Glad to be of service! Which Cartier is on your list?
@@gentlemansgazette Right Now I believe a large Tank Americaine with a silver case and a black/blue leather band is right for me. I'm trying to expand my classic Men's wear collection, so I've been going on a GG marathon to get lots of inspiration.
The Americaine is my favorite - the slim, long shape. :)
Wow…I just noticed that (7:23) there is a variant where the Cartier word is at the X instead of the VII….
I believe this kind of video has room for an alternatives section. Seiko Tanks are competitive options under $200 while providing quality and reliability.
longines dolce vita
I have one and it looks great. You can definitely tell it isnt a cartier and as nice but the styling Is great
We've got you covered in this video! www.gentlemansgazette.com/luxury-watch-alternatives/?
I own a classic Cartier Tank Louis model 1990 beautiful never regret buying it had it restored and clean and works fine beautiful piece of work.
Agree the Tank Must in XL is🔥
I agree with your conclusions.. I have a large tank must in steel I got from cartier direct (total bargain - the best watch I own) and a used gold tank Louis which was 50% less than retail… Anyone considering either watch should just go for it!
Just a small footnote on, ironically, chronology: Edward VII died in 1910, so some time before Cartier started doing their most iconic pieces as discussed here. The insertion of his quote suggested he was around in the 1920s, which he definitely was not. Otherwise a really good video about a distinguished brand.
Yes, its worth it. Particularly because with vintage models and even quartz alternatives with new ones, their are so many price points to choose from. Unlike other century old icons of the gentleman's world, like Burberry trench coats, everything Brooks Brothers and so many other things, quality has not suffered over the years. Contrary to modern popular sensibilities, it goes with virtually everything and is appropriate anywhere other than for rugged outdoors uses or a trip to the gym.
Such a classy watch. Generally, i prefer a proper movement and the JLC Reverso is a much more elaborate mechanism but you just can't beat the class and aesthetic of the Cartier Tank collection. In this case, this is one of the few (if not only) quartz movement I'd pay luxury prices for.
The 100th anniversary edition of the Cartier Tank has a JLC Reverso movement inside.
Did you know that Cartier has a buy back program. Also Cartier redesign the infamous Hope diamond into a necklace we know now from a bandeau Mrs Walsh wasn't really interested in the diamond at first but being the salesman that he was suggested that she take it for a weekend try and she was hooked, and the rest is history.
If you like these starting buying the Vintage Must De Tanks now while they're still affordable. The Must De Tank has just re-released at £3500 so vintage pieces are about to rocket.
The tank must XL is my fave from the line
do a video about Audemars Piguet or Patek next!
Stay tuned! 😉
@@gentlemansgazette 👀
Cartier Tank Solar Must is the best value for money in my opinion. Lovely video as always!
If I have to choose just 1 watch collection, it would be Cartier Tank or JLC Reverso The simplicity, classy look of these square masterpieces are beautifull. You can wear them with casual dress, polo, or suit. Strap color can literally change watch. They are small, dont need toprove anything.
Please do a 'Get dressed with me WHITE TIE' video. it would be very beneficial to beginners to understand where everything should be placed and latched onto. it is also hard to find videos and info on how to dress in White Tie. Thank you!!
We love putting on our White Tie ensembles! Perhaps this will help you out for now? www.gentlemansgazette.com/white-tie-do-dont-dress-code-met-ball/?
I believe that the strap on the newest iteration Cartier Must is a “Vegan Leather,” as opposed to genuine leather.
So, not leather then.
I been looking at these for weeks now
I prefer the Cartier Santos Tank but yes they are definitely worth it. There’s nothing like a good Swiss watch
I think the host has a point preferring the Tank Solo/Must.
As of January 2023, you can for example get a Must with an automatic movement for €4‘500 in my native Germany and you get a lot for the money spent.
I would prefer a Louis Cartier with a handwound movement, even if it means to spend €13‘100 for the large handwound Modell. Winding a watch is a great experience, the LC is very thin and easily fits under a sleeve.
Just bought a vintage blue faced tank, can't wait to wear with a nice suit granted I don't plan to take it off once I get it
Cartier tank are iconic watches thanks for info
Depends on your style and the feeling it gives you
Hey Nathan, have you guys ever noticed that a lot of watches that have Roman numerals have the Roman 4 as “IIII” rather than “IV” is this a sign of bad attention to detail or is there a particular reason for this.
While "IV" is technically the more correct figure, most watches and clocks, including historical examples, feature "IIII" instead of "IV." Many stories and explanations have popped up as to why, but I think that most likely explanation is simple aesthetics. The "IIII" needs to "balance" the "VIII" that is opposite it on the radial face, and "IIII" has a more pleasing, comparable bulk than "IV" does.
So, if anything, one could argue that is shows good attention to detail (if not to proper Roman numerology!)
El Must que poseo lo compré en la tienda de París en el año 2000, tiene números arábigos y máquina de cuarzo. Buenas presentaciones en su página, gracias.
Short answer, yes, of course it is. I mean come on
The Cartier Tank is a classic. That being said you don't wear a watch with black tie or white tie or at an event.
Thank you for the video. Loved it. With Tank Must, can I simply say, it’s Tank louis without precious metal?
Really enjoyed the history here thanks 😊
Nothing better than a tank.
Yes
New here. Thanks for your video! What's a good website to buy pre-owned Cartier watches?
What was the site in that "is it worth it" segment?
Would the Tank Must Quartz large look silly on a 7.6 inch wrist?
Of course it is
Hardly more than advertising for Cartier. We need more detail on movements, faces, hands, date-marker and bracelet quality.
Thanks a lot for this awesome Series!
Could you maybe do a video in the „Is it worth it“ Series about the legendary Chateau Petrus Pomerol?
Kind Regards and thanks again for your Videos!
My dream watch.. one day.. who knows 😢
I think you can get one for under 2k
Hi where do you shop for your vintage pieces?
If you like watches as jewelry, there are few better than Cartier. If you like watches as watches (but still want that Tank look), I agree with the commenter below - go get a JLC Reverso.
The 100th anniversary edition of the Tank Louis has a JLC Reverso movement inside.
Except that for a gentleman looking for a true and elegant dress watch, the Reverso cannot be really an option. Like the Cartier Santos, the Reverso is a chic and fancy watch but nevertheless it is a sport watch.
Dive into this comprehensive review of the luxury French dress watch, weighing its design, craftsmanship, heritage, and overall value
Cartier is top. Period.
El canal en español necesita este video 👍🏻
It's not a mainstay or grail watch for me. Something like Longines is more practical.
Clark Gable is responsible for men wearing the wrist watch he wore one in a movie and then again is in history. I have a vintage lighter from Japan.
Did you mention JFK wore this watch more often than any other he owned?
برنامج راءع عن الساعات القديمة والجديدة والتعرف الداءم ما شاء الله
Can you do a video about the Breton shirt?
Sir, when will wallets be available in the store?
My concern with the tank is that its a quartz movement. For 3000k, it seems they could have included a mechanical movement...even a basic one.
Other companies offer that, although they tend to be XL in size compared to Cartier.
Yes for a vintage one.
Please keep posting good sir!
New content coming soon - stay tuned!
It is.
" Cartier has Charisma "
Can Gentleman's Gazette do a video on belted cardigans?
Could you perhaps give a review on the vintage reproduction brand Simon James Cathcart?
Is anything luxury worth it? If you are going to monetarily justify a luxury purchase, is it based on resale value? The Tank is such a classic, and for dress watch I’d be hard pressed to find something so stylish and iconic.
I don't think luxury items need justifying, as such. People buy these items because they have the desire of owning something luxury and not because of any utilitarian reason.
All I’ve ever wanted was the Roadster…
Wait, where’s the OG guy?
I have a perhaps controversial watch opinion. Watches should have two functions: to look good and accurately tell time. You can generally get that in the hundred dollar price range. Anything more is fluff. Similar to a Tom Ford suit, you're paying for all these expensive extra little details that really serve no obvious purpose and overpaying for said expensive details at that. However, if that's what makes you happy, then go for it. It's better to use excess money than hoard it.
You're paying for the status of having a luxury item.
Worth every pennys.
Funny posting prices based on ebay. I doubt there's someone willing to pay 20k usd and up for a cartier watch.
Today I learned mant of these were qwartz movement watches.
why dont ya make a dresshirt video reviewing Swedish brand Stenströms ?
first time being so early! hii GG!!
👋
Very interesting. Thank you!
Maybe use the word ‘iconic’ less often. It is overused everywhere and is losing its meaning
Wait so having diamonds on a watch is girly?