Why the News Media is stealing from the Pro Wrestling playbook | Eric Bischoff | TEDxNaperville
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- Опубликовано: 29 ноя 2018
- Professional Wrestling and Political News Media have become the ultimate tag team, both utilizing the exact same techniques and formula’s for a very specific outcome. And the outcome is not what you think it is… In 1991, Turner Broadcasting’s World Championship Wrestling (WCW) recruited Eric as an on-camera talent. His entrepreneurial instincts and interests quickly propelled him from talent through the corporate ranks to become WCW's President in 1998. Before leaving Turner Broadcasting in 1999, Eric had established WCW as the leader in the sports/entertainment category and is largely credited for re-inventing the professional wrestling genre. Eric also created the New World Order (nWo) brand for the TNT Network and was responsible for growing licensing, merchandising, pay-per-view, and live event business units by more than $325M. In 2002, he joined long time competitor Vince McMahon to be an on-air character on the highly successful USA Network Series “RAW”.
Eric Bischoff can be heard on his weekly podcast 83 Weeks with Eric Bischoff exclusively on Westwood OnePodcast Network. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx
The crowd is so confused hearing their first heel promo
Muhammad Smith I wanted a chair over someone’s head so bad.
Muhammad Smith , extremely
😂😂😂😂
I wanna hope there’s like 1 or 2 wrestling fans in the crowd that understood what he was doing in a sea of blank faces
Muhammad Smith , soyboys don’t know how to handle masculinity
"Politicians are like Pro Wrestlers.. enemies in front of the people, but friends behind close doors."
- Jesse Ventura
Maybe but they need to realize the people now are actually divided and hate each other
@@rachelk5272 Gee, Rachel. You don’t think - that’s EXACTLY how they want it?
@@nostalgiaman6816 it’s a little more complex than just that’s how they want it, there are two different realities, one side thinks children can switch their genitals that is more serious than bad leadership
I love that Uncle Eric went in there and cut a promo on the audience and they had no clue what was happening.
It was cringe, but great nonetheless.
@@trg1408 but cringe is a feeling right?
Eazy E
EUGENE
Beautifully succinct: "The minute you get angry, you stop thinking".
I recently revealed the genders of my two girlfriends. It got a lot of hate and now has 30 times more dislikes than likes. I am really sad that people can be so mean. Sorry for using your comment to talk about my problems, dear eric
Dissing the town is a classic heel promo.
SCU!
Elias has it locked
He did it in a way that you could actually, almost believe it... if he hadn't been working so hard to keep from cracking up halfway through.
@@Unlitedsoul a. Couple minutes longer and the audience would really have believed it. In an environment that isn't expected (like a wrestling show) it's a very powerful tool....
@@BowerBomB Pretty much the point he was trying to make. And he's right. The media and politicians don't want you to think about what they are doing or saying, only to form some sort of emotional attachment to it. If you do that, it maked you less likely to research. It also makes you more likely to defend it even in the light of contradictory evidence. Finally, it also makes you more likely to vote favorably for a politician that manages to cause an emotional link to you... even if you hate them rather than like them.
Kevin Nash tore a quad watching this ted talk.
JL 😂😂😂
Man. Screw you. I laughed so damn hard.
I'm in tears and so is Kevin Nash 😂😂😂
Lmaooooo
You made me laugh so hard I woke up my wife and kids!
Eric's heel promo was more entertaining than WWE for the past 8 years
Right!? He definitely still has it. Miss the WCW so much.
DUDE when he was delivering that promo I had the biggest smile haha im like classic eric and thinking to myself that's how you deliver a proper HEEL PROMO this crowd has no idea whats happening also I wish WCW was back so WWE can step their game up again.
KillSwitchNY sp* wcw. Not: The wcw.
anon aron
THE JK NEWS GUY JAMES RODOLFO IS A WRESTLING FAN??!! YOOO
I love all the wrestling fans that viewed this, you guys are awesome
*Does the Scott Hall pointer at you*
James Anderton thanks bro
+James Anderton My pleasure. What an eye-opening talk.
IT's so strange to see a guy like bischoff doing a Ted talk
I liked how he "heeled" on the audience
Dillon Ohlemiller that’s what made it great. Kayfabe was back alive for a second 😂
Like Trump does
@Dillon Ohlemiller not at all. Throughout the whole thing they were dead silent after.
its called getting "cheap heat" when a heel pisses the crowd off :p not heeling or heeled the crowd. google it.
Eric Bischoff on TEDx? That'll really put butts in seats...
Nicely done! “Mankind is going to win the WWF championship tonight on Monday Night Raw.”
Tony Schiavone recommended me that video
😂
Then you watch another Ted Talk afterwards and its about finger-poking
Thats not eric that's a picture of eric
This is perfect. And I hope you all caught the part where when he was playing them, he got reactions left and right, but when he starting saying things that required thought, you could hear a pin drop.
The presentation itself is evidence of what he's saying and how true it is.
Life is fake; wrestling is real.
Jennifer Lee Harber so so accurate
People are fake, wrestling is real.
truer words have never been spoken
It's all a swerve, bro.
Jesse "The Body" Ventura was Governor of Minnesota. Kane is now the Mayor of Knox County. I don't think it's farfetched.
soon or later The rock will run for US presidency LOL
Donald trump is wwe hof
janus lie you laugh but it’s entirely possible. The Rock is so charismatic, and his charisma reaches the minds of millions.... AND MILLIONS
The Rock said on Ellen, that he is considering running for President. So there you go.....
IT DOESN'T MATTER if you think it's farfetched or not.
The fact of the matter is this:
Come 2024, The Great One, the Brama Bull, will Layeth The Smacketh Down on voting polls and electoral colleges across the country. And then, and THEN, on November 25th with electricity burning thru the air, from New York City to Los Angeles, from Seattle to Miami, and everywhere in between, the millions AND MILLIONS of The Rock's fans will be chanting his name, in unison, all across the country at once, as The People's Champ accepts the honor and title of President [Elect] of the United States.
"Don't work yourself into a shoot brother"
HoKogan he literally just took 17 minutes to say that
@Ian Thompson No, it's wrestling terms of when pro wrestling goes insane and doesnt follow the script.
Brother
@@reillymcwriting Thank you captain obvious!
Shawn R I presumed he doesn’t know about the wrestling buisness
Like for Paul Heyman Ted Talk
This would make my millennium
That would be interesting
Ladies and gentlemen, my name is Paul Heyman. I am the advocate for the reigning defending undisputed universal champion PORK LAZEEEER !!!!!!
Ec FN dubya
He has so much insight on the business aspect of professional wrestling, it'd be really fascinating
Professional wrestling is the most underrated form of entertainment to have ever exist
Amen
TEDx Talks where the Big Boys play.
Look at the adjective!
@@NickElliottReviews "play"
Huh?
@@WarzoneVincent you must be to young I'm guessing
Don Rafo Or you don't watch Botchamania. Many questions.
"When you get angry, you stop thinking." Something to think about 🤔
Nah I get too angry before that
Correct. But look at who gets angry most.... the people who pretend to be the smartest and most enlightened.
This comment made me angry 😡
Khabib vs Conor for example
...which can possibly segue into "Hangry? Grab a Snickers"
The pop Eric Bischoff got is still better than what's on WWE
but if Eric Bischoff turns up back on WWE in a good city like NYC, Detroit or Boston the pop will be giant
Idk have your heard Becky Lynch’s pop when she say anything
NXT gets great pops night in and night out.
This was great
@@merktv9591
>Women’s Wrestling
Hahahahahahaha
This video had me google "Abraham Lincoln wrestler." Once again, Bischoff knows what he's talking about.
He did his best, TED audiences are like, the anti-wrestling crowd, in that they're seeking profundity and insight while Bischoff just went in there and worked them into an uneasy silence they never saw coming. If only some people had the balls to start booing!
Stocks soar, AEW starting soon with anither billonaire behind it, expansioninto even more markets, local feds everywhere, profits larger than ever before, the audience is growing smaller but the pathways to revenue have increased so how is that failing in any respect?
@@JoeySoul well it's surely not as good as b4...
@@JonMDVisual quality wise that is a subjective statement at best, many companies are producing some of the best wrestling ever made daily. And in another metric the amount of wrestlers able to make a living on wrestling alone is at least equal to the territory days if not greater due to the success of NJPW and the British scene
@@JoeySoul I'm talking abt the business aspect ofc, I've never been happier watching quality wrestling from NJPW and the Indies! :)
@@JonMDVisual once again I wouldn't exactly agree. As I said earlier there are more thriving companoes then ever, except the territory days perhaps, the revenue is up, the talent is getting paid, the only metric is less popularity but by all other accounts that doesn't matter at all. This is especially becuase the orginal comment I replied to said it was failing, which it undoubtedly isn't.
That was way too short. What he said is very true. He looks damn good for 63
In WCW he was labeled Ken Doll
Trump understands this and uses it to his advantage. You either love him or hate him and it's all because he knows how to make the media dance and therefore talk about him 24/7 which as a result makes us feel.
Most Reality TV Shows do the same.
It’s 100% news coverage and brain space. He controls the conversation and the narrative just by emotion.
He was also able to get well over 5 million dollars of free media coverage by doing just that
@Hal 502 And you'd gobbled up every bit of it. Hes just another guy, but he's convinced you that he's some kind of menace to society in order for your passions to generate an opposite and equal effect in people who would inherently disagree with you to some degree.
He’s definitely not intelligent enough to understand that.
Still can cut a heel promo better than most current known heels in the business today. Take notes.
It really is a shame that pc culture hit it. Random: got in my feed some video of the stone cold vs rock fued. Or steph McMahon tied in.
That could never be on tv today. I watched quite a few and you can really see how much things have changed. Saying shut up and giving someone the finger on tv.. I miss it
Exactly! I was just telling my homeboy a few months ago that Eric Bischoff was a fantastic heel in WWE during the Ruthless Aggression Era. He really knew how to get under your skin so naturally! Very underrated heel!
Well do I have some news for you guys.
Yes he sure can 💯💯💯
Eric Bischoff for the Joe Rogan Experience!
JRE sucks now
Oh, sweet! I would love that!
that would be so damn good
@@Leonidas3888 Why now as opposed to any other time?
@@Crabmeat0155 cause hes sold out and become a tool to control or influence the roganites. I was a loyal original listener to the first 900 plus episodes that's how I know
I've been saying for a while now that cable news has basically become pro-wrestling. The viewer has to tune in every day to see what the "bad guys" are doing, but they'll let the "good guy" win once in a blue moon to let the viewer know there's a chance that they will win. There's no reporting in cable news anymore, just narratives (similar to storylines or angles in pro-wrestling).
yuuuuuuup
Nathan Justice it’s not news. It’s entertainment. They are legally allowed to lie and profit off it.
@EPLURiBusUNUM True, but as Bischoff said, if you aren't thinking, you're feeling. And while people like you and I might be thinking, the rest of the country might be feeling-- and this is dangerous territory. Somewhere down the line there needs to be a transition.
The news is working itself into a shoot brother.
Paul Blart Mall Cop - HH
Politics = WWE theatrics. "“The smart way to keep people passive and obedient is to strictly limit the spectrum of acceptable opinion, but allow very lively debate within that spectrum....”
Chomsky
*sees thumbnail on YT main page*
"Wait.. is that Eric Bischoff?? IT IS!"
Controversy creates cash!
Good read.
Sitting on my shelf right now, in hardbook form no less.
Yes conflict can be lucrative - from arms sales to wrestling. Many parallels.
I liked how he showed his speaking ability early on. Dissing the crowd, asking them why do they have to be so polite. A guy who's been in front of thousands of crowds.
Exactly. It takes just as much charisma to be a heel, if not more. Working the crowd is an art. Politicians = Pro Wrestlers = Performers.
I love watching Eric Bichoff speaking, he so good at what he does.
So you could say that The Gettysburg Address was just a really quick promo
The original plan was a cage match with Jefferson Davis, but each man refused to take the loss.
"Buh Gawd!! John Wilkes Booth with the run-in!! Somebody stop the damn play!!!"
@@barlotardy 🤣🤣🤣🤣🤣🤣🤣
@@barlotardy And the winner of the Internet is...Barlo Tardy.
John Wilkes Booth is the earliest count of cashin in money in the bank. Booth also innovated "outta nowhere".
In the beginning the audience was like “uhh... is he joking?...” Gotta love Eric.
the fact that this GENIOUS has this speech uploaded on youtube for free makes me think this is a robbery....what he says here is pure gold and super useful...
Why isn’t Eric on WWEs creative
He could be so good on or off screen
He'll probably be stifled like the rest of them. Until Trips takes over.
Because of Vince
I saw a recent interview and he said he is kind of retired. I think he was at one stage, I think
why does everything have to be "WWE this and that"?
Stephanie McMahon wants yesmen not writers that are creative
Jim Cornette needs to do a TEDx Talk.
Ugh
I dont think they have all night
Yyyyyeeeeeep
Nick Clark bruh 😂😂
Not sure if Tedx Talk allows tons of profanity
damn. haven't heard the name eric bischoff in a long time and he came back dropping facts. i noticed news media appealing to emotion more and more since the 2000s. It's a good way to keep people engaged without actually informing them of anything. the downside is you end up with a public who's blinded by rage and void of any fact or information. Politicians love it though. You couldn't produce an easier to manipulate crowd in a laboratory if you tried.
Thanks for letting the people in on this Eric. If you know Pro Wrestling, you know Politics.
Abe Lincoln is the best gimmick I ever heard of for a professional wrestler!
Nick Barbieri Abe Knuckleball Schwartz was better.
@@frankricard3853 There's a very obscure reference lol. Haven't heard that name in years.
Politics is a work brother.
@Andrew E 90 percent of life is a work man.
@wonderoushistoryofclassicf9193 That's why you go to work!
This needs to go "viral". I've been saying this since GW Bush, the news draws emotion, just like the theater of PROFESSIONAL WRESTLING.
Know thy enemy.
The heel promo gave me chills haha
Greatest showman in history of pro wrestling. Hats off to this legend.
I loved the fact he brought up Lincoln. That's a fact that isn't talked about enough.
Eric is also explaining the divide and conquer strategy. Just RUclips: "George Carlin Divide and Conquer." That's why everyday, on Twitter, you'll see nothing but what separates us.
Add bots into the mix for some real 🔥
His heel role at beginning was GREAT! It had me convinced. I was seating here like wtf is this guy doing??
IM BACKKK AND BETTER THAN EVER
DV dylas he should’ve went out with that music
Bret watched this on his phone then threw it in the lake
Still scored it a 4/10.
Great talk. Eric's absolutely right about politics, media and the link to cheap heat.
I like the fact that he spoke to people about news and politics non-partisan. I don't know when the last time I have seen that was.
KillSwitchNY 1861
TEDx Souled Out
Sold
@@undercoverpotential Souled Out was an old television pay per view event for WCW, a wrestling promotion Eric Bischoff used to work for before it became defunct.
@@philiptaele4894 oh lol thanks!
Call me when TEDx Bash at the Beach starts.
Lmao
Goes to show that Wrestling still sells, it's just called Cable News now. MSNBC instead of WWE. FOX instead of WCW etc...
um... WCW = CNN since ted owned both at one point. Just saying :D
CNN and WCW was owned by the same person
WWF and WCW are owned by the same person...
@Mr. Reality I remember the days when their top babyface would come to the ring, flip off the audience, drink beer, beat up women, then leave. Can't do that on TV now.
I think MSNBC would be more like Impact wrestling. No one watches it.
Ric Flair elbow dropped his phone after watching this.
That was an incredible intro for people that simply don’t know how pro-wrestling works. Great job Eric!
Classic Bischoff at the beginning 😂😂😂😂😂😂😂😂😂😂
this is no joke. theres a reason trump does rallies in old territory wrestling towns and linda mcmahon is in trumps cabinet. working marks is a universal skill
Yeah, I've been a wrestling fan for decades and I tell people that all the time as well. Trump is very much a pro wrestler cutting promos, his rallies, his names he gives people, his one liner catchphrases.
I think you missed the point of the talk lol. He isnt referring to Trump, he is referring to the liberal media and their bias. He mentioned Trump because he is LITERALLY in the WWE hall of fame, as a joke.
oh hi mark
@@silentk59 LMAO he was talking about both parties, not just one. Don't get worked.
Define "ironic." Now define "propaganda." I'm not certain you know the meaning of either word. So long as I'm on a roll, define "liberal." These words are tossed about like frisbees.
I like how he holds that controller like a mic, just first instinct.
Enjoyed this talk. Bischoff is spot on here with his analysis.
DUDE WHEN THE VIDEO STARTED< I STARTED HOWLING AT THE SCREEN, YEAH ITS BISCHOFF, WCW
Nah i screamed IM BACK
This is incredibly profound-blew my mind!
This is a brilliant speech to connect two disparate activities - one based in fiction and another based in fact but both with the same goal of playing on your emotions.
Wrestling is also based in fact and the news is somewhat based on fiction.
Eric Bischoff for President 2024
Announcer: “Hillary Clinton on a forklift match!?”
For what crime?
@Shorty jail house match
Angry Armenian is Russo booking the election?
Just for that sentence playa tonight you get to go one on one with da undertaker
pfc Soto0311 holla holla hollaaaaaaaa!
He's back! And better than ever!
Face facts!
The Rock 2050 for Transatlantic Chancellor!!!!
"They want you to feel." -Eric Bischoff
Bischoff cutting a heel promo is amazing. Kayfabe is alive again boys.
I have a completely different Feeling about Eric Bishoff now that I've seen this Ted talk and yes he is great at wrestling psychology and used it on use is on each and every one of use during this talk. Kudos to you Mr. Bishoff. I won't look at the news the same ever again.
Ted's other network. 4 LIFE
He is trying to hard to get heat from a crowd that doesn't understand heat.
He should've went for real heat. They were hella confused when he started insulting the town.
If you noticed,they stopped laughing the more insulting he got. Initially they gave him a laugh after everything he said,then he start insulting the town and they got quiet. In this context,that was his cheap heat.
He accomplished his goal
Professional Wrestling is the amateur version of Social Engineering. “The smart way to keep people passive and obedient is to strictly limit the spectrum of acceptable opinion, but allow very lively debate within that spectrum....”
imagine owning the news media outlets,newspapers,tv stations? Can you imagine the control you would have over the population and over the content that was broadcasted/written?
Ask Rupert Murdoch, owner of Fox. He's been rigging elections thanks to his media power in Australia and the UK for years and now he helped get Trump across the line. Next time you watch Fox, ask yourself why they are so keen to wave Trumps flag.
I feel like Booker T when he spotted Eric Bishoff for the first time on RAW
Ricardo Guanipa tell me I did not just see that
You didn’t just say that...
This is really mind-blowing. I'm a fan of Pro Wrestling too, and my country is about to hold a Presidential Election in April 2019. And looking at our candidates and our media, I'm 95% sure media in my country use this way of thinking when it comes to promotes them. Bischoff is a really smart guy!
This is a great talk. I sometimes read the news and with all going on in politics, I just think this is like wrestling
TV news media is about ratings, not about being informative
Yup. And that's the problem. That's why they all stir up controversy every day of the week.
WoW I still hope that Wrestling would become as mainstream as it deserves...
At one point it was the most popular sport in the country.
@@Kfowlkes09 It's starting to become another Golden Age of Pro Wrestling as Whole. TV Networks are giving other promotions tv deals like New Japan Pro Wrestling, Major League Wrestling, CMLL, Ring of Honor, World of Sport, CZW,
Omg! I just had a class this semester where I watched TEDx talks in every class. I’m addicted to them now.
Wish I would've known about this. I live close to the area and I was a huge fan of WCW back in the day.
The description is inaccurate. Bischoff became head of WCW in 1994, not 1998.
This aged well. They picked the wrestler.
He's not a wrestler, Bischoff is an on-air Authority figure but he was apart of the NWO at one point.
"they" picked him, huh? "they." not you. They're nothing like you, right? They're the "others."
Donald Trump isn't "the wrestler"
He's *a* wrestler.
They're all just actors. Every one of them. Every one that you've ever liked or hated, every one that you've ever voted for. they have *all been wrestlers*
You missed the point of this whole message. He's talking about the news media, not the president. Ted Turner created CNN and World Championship Wrestling using the same blueprint.
And what do you mean this aged well? It's brand new
Eric is the mastermind behind the NWO in WCW. Hes the reason he won 83 weeks in a row in ratings on Monday, and damn near beat Vince McMahon during the Monday Night Wars.
I think he was referring to a potential run by Dwayne the Rock Johnson when he said in the next election people may vote for a pro wrestler, Trump was already in office at the time of this talk, which is why he could reference Linda McMahon as being in his cabinet.
Insightful. That was amazing Bischoff. One of the brightest minds in pro-wrestling.
LoL as a wrestling fan as soon as Bischoff started I knew he was playing a heel! This is fantastic
I've been trying to tell people thus for awhile Thank You Eric
"Did I just hear myself say... THREE MINUTES???"
At first I was pissed off by his attitude and at second I was in love with him. He was totally in control of the audience.
He was actually "cutting a promo" at first.
Man I miss WCW and ECW. Those were the good ole days of professional wrestling.
You can tell how long Eric has been doing promos when he starts to hold the clicker as a mic even though the one is on his head.
GOODNIGHT HULKAMAINIACS AND JABRONI MARKS THAT DON'T KNOW WHEN A WORK IS A WORK AND A WORK IS A SHOOT MARKS
worked myself into a shoot just reading that
Hay Christian
I've said it before and will proudly say it again!........Eric is the man! Top heal! My guy! And very intelligent!
This video needs WAY more views, Eric is spot on.
So... Ric Flair for President?
A limo in every garage and a chick in every bed! WOOOOOOO!!
Wooooopp
*Takes his jacket off and does a flop during the State of the Union address*
Elbows the Oval Office floor
To be the president you gotta beat the president.
You mean he didn’t hit the stage to “I’m Back”? I am disappointed!
Of ALL the people doing TEDx talks....Bischoff was the last I ecpected.....still, loving it!!
I've watched this man for a long time, but I've never had this level of appreciation for him. Brilliant talk. Everything is theater.
Cutting a heel promo right away😂I love it!
Decent, but Jim Cornette hits on a lot of what he is talking about here, on his podcast. He's the first person heard analogize pro wrestling and politics.
"Republican are just heels getting heat"
Democrats are no babyfaces themselves.
@@martymclochlin4836 Never said they were. Notice I was quoting someone
@Jason Voorheese Not really
@@joere-uploader5766 because despite what you may think. Not all white families are rich. So it would be nice for middle class white kids to be able to afford to go to college too without having to be a top 1% athlete
I feel like we'd all pay good money to see Jim Cornette's ted talk.
GREAT SPEECH from Eric ! He should do more of these !
Probably the only honest person to ever do a TED talk.