maybe you should pin a clarification that Depend Cosmetics isn't an incontinence product, but a beauty brand? bc you're really off on this one, no offense 🥰
@@joannasldr6456 To be fair I think that might be the brands fault for naming their beauty brand something so close to a well known incontinence brand. When he said "Depend" I also thought of "Depends" as well until I looked at the logo and realized it was a beauty brand.
I would just like to thank you for not commenting negatively at all about people who are incontinent when talking about Depends. I am not personally one of them and I don't think I know anyone who is. It's just very nice to see when someone accepts that everyone's body is different and some people have different products that work for them.
@@Jess-737 No.1, without a doubt, is Hada Labo by ROTHO - price range and products in Japan are different from those manifactures by Hada Labo US that I see in Europe. Simpler and more affordable. Also Nameraka Honpo, Naturie, Muji, DHC, Melano CC, Curel, Cure, Kose, Rosette, Lululun and, as I said, some drugstore series by Shiseido. All these brands or series have staple products that are pretty good and around 10-15 dollars.
Dang the mention of Lululun reminds me of how I bought one of their multiple sheet mask packs years ago as a teen and it burned my face so painfully. But I kept using it all because I was sort of broke at the time with my student part time job and I didn’t want to waste money 😢 but I learned my lesson
I can tell you right now that this map is far from right, Avon is DEFINITELY NOT that popular in South Africa, maybe 15 years ago. Just to name a few popular brands: Eucerin, Cetaphil, La Roche Posay, Nivea, Vaseline, and Neutrogena are staples and in nearly every drug store. We also have incredibly high quality local skincare brands that easily compete and surpass many international brands. I think many people have a deep misunderstanding of the culture (and technology) in South Africa. We have strong African roots, and an equally strong integration of international cultures, we have many similarities with Australia, New Zealand, and the UK in terms of products.
I really enjoyed looking through the ranges of brands and products I found in South Africa at the end of 2019. There was definitely a sophisticated selection of products that easily rivalled what I can get in Australia.
I take these results with a grain of salt. For most popular brand, I'm thinking this is "brand with a name the researchers could read". If you can't speak, read, or write the native language for most of these countries then your results are going to be biased towards what you can understand.
As far as Lush's popularity in Japan, after living there for almost five years, I think there's a few reasons. One being the culture of taking baths (and oh how I miss those deep bath tubs). Another might be the rise in interest for vegan and cruelty free products. And then there's the fact that they have mini Lush stores in train stations (of course, some bigger stations also have drug stores as well). I would occasionally grab a bath bomb or two as I changed trains in Ikebukuro Station since I would pass by it fairly regularly.
now that you mention it, it makes sense i was just thinking of more beauty brands but i forget that bath stuff makes total sense for a lot of asian countries
@@sabinajoh Together with the racism/xenophobia, homophobia and mysogyny deeply ingrained in their society, their denial of war atrocities and their “work till you drop” work ethic, yass. On the other hand some of the architecture and especially flora & fauna is truly very Beautiful
Yeah, I'm not sure about Origins in Ukraine. I think brands like Yves Rocher, Vichy, La roche posay, L'Oréal, Bioderma, Clinique, COSRX are cheaper and easier to find hence more popular in Ukraine. Dermatologists love Medik8, ZO Skin, Nelly DeVuyst. Some belarusian brands very quite widespread but that obviously changed forever. A lot of people also buy face creams, cleansers, hand creams made by Ukrainian companies which are much cheaper and sold in the pharmacy. Tar soap and tar shampoo for dandruff have been very popular remedies made by a bunch of different companies and found in any pharmacy.
I think basing it on engagement/searches skews the results massively! I feel like most people in the US are getting skincare from places like Walmart and Target (and possibly Amazon) but honestly who’s gonna hop on Instagram/Tik Tok and brag about their Walmart skincare hauls😆 even though they have some great brands there (they sell Bubble, AcneFree, Cerave, and dozens of other well known/loved brands).
Including Taiwan and HK under China in this map was certainly… a choice. Especially since they both have separate markets, their own brands and laws regarding cosmetics.
@@rottenxroot depends on who you ask. If you ask China, yes. If you ask anybody else, no. Do a google search. This is a generalized answer that is not supposed to be an in depth discussion of politics.
@@rottenxroot Nope. Is and always was an independent Country. China wants it and tries to bully people into believing they own it. But they don't and never have.
I think in Australia The Body Shop is marketed as like, an upscale but still relatively affordable place for skincare, make-up and body/bath products. It being mostly vegan and cruelty free certainly helps. And the prices are expensive enough that it feels bougie without being so expensive it breaks the bank. Also there's a store in basically every large shopping centre
Yves Rocher is a French brand available all over francophone areas of the world, like here in Montreal, Canada. I wouldn't say their skincare is great. It's heavily fragranced and they use a lot of essential oils. I have to say that I love Yves Rocher for their hair care and body products.
They have a decent non fragrance cleansing oil. It is pretty cheap, around 6€ in France, since it is always on sale, and it does the job. The seakelp cleansing gel is half decent as well. Otherwise, I agree the products aren’t that great and greenwashy…
The skewed results in Japan are probably due to the fact that the typical social media platform are not the popular ones in Japan and even maybe because Japanese brands use other ways to reach their consumers.
In the US, people also often go to the drugstore (e.g. CVS, Walgreens) for beauty products, but Target has been really building up their beauty department! I personally go to Ulta most often for my makeup and skincare, though I want to see what Target has to offer
I go to Target because I can get most things there, not just skincare. I feel like Ulta just sells everything at a higher price and offers a weekly coupon, and I can’t be bothered with that crap.
I was surprised to see Sally’s as #3 and not target, Walgreens or Walmart. But now that I think about it, ulta has some kind of partnership with target now & they sell a lot of ulta products in most targets.
I remember growing up in the 80s, The Body Shop was super popular because it was the only skincare/cosmetic company that didn't test on animals (that we knew about in my small town). I think a lot of people love nostalgia purchases.
I can believe Avon in Mexico, MLM are sadly very common in the Latino community. I know multiple family members who sell Avon, Jafera, and Mary Kay in both Mexico and USA. My mom still loves Mary Kay makeup.
Would love to see sales figures because I'm sure there are brands who don't put a lot into their social media because it's not a major sales channel. I'm interested to know if their sales are comparable to these "popular" brands. Thank you James!! I always appreciate your content and you keeping us informed 💙
I'd like to see that too they are actually public legally in the US they have to make their profits public so I'm sure someone could put together a list
I don't understand...how does a search equal a purchase? If you're wanting to figure out the most popular brands, why wouldn't you look at sales? What a weird way to rank brands🤣🤣🤷♀️
If these are based on Google search trends, instagram followers, and social media hashtags, some countries’ most popular brands seem a little iffy. For example, China has completely different search engines and social media platforms that are commonly used among domestic brands and consumers. Also, how much do they account for language differences/different phrases/wording used for search trends and tagging?
As someone who lives in Russia and is pretty close to beauty industry I would like to step in the conversation about popular drugstore products and brands in Russia. First of all, Avon nowadays is used only by older generation, women in their fifties or sixties, but the mlm community itself is extremely strong here. Kinda embarrassing, but it is what it is for now 🤷 I believe the most popular skincare brands in Russia are Чистая Линия (translates as Pure line) and Natura Siberica. Чистая линия is produced by Unilever, as I remember, and Natura Siberica is a local brand. Lots of people use Nivea and L'oreal Paris (obviously). Some also love Yves Rocher, but their soaps and shower gels are more popular than actual skincare line. I think Yves Rocher is an equivalent of The Body Shop for russians. Other less popular brands are also mostly local, because for example prices for CeraVe products are extremely high, and products aren't available in every drugstore shop. One of quite interesting trends in russian skincare market is eco-friendly vegan plant based local brands. What about makeup? I think L'oreal Paris and Maybelline are favorite brands of russian customers. We don't really have a lot make up brands that have factories located in Russia. Almost every russian make up brand works with Italy, Germany, rarely China. I hope my comment was interesting for at least one person)
That map is soo wrong! I'm Chilean and Gotta is a shoe brand, not a beauty one! LOL They don't sell anything beauty related. (and Isadora in Argentina is store selling accessories... they have some cheap sponges and makeup accessories, but I wouldn't call it a "beauty brand" per se). I'd say a drugstore/affordable brand like Avon, Oriflame or Natura are the most popular here. In fact, I'm very surprised Nature isn't the most popular one in all South America.
Swede here. Rituals is indeed suuuuuper popular. I think it's two reasons. 1. Not their candles but their stick room frangrances are almost a staple of households. 2. They have box-bundles with combos of the same scent which are easily giftable and very liked. My coworkers and I received a box each this year, mine contained a candle, body wash, body scrub and body lotion in the Sakura scent. Beautiful box, beautiful scent. What's not to love lol
Yeah, pretty much everyone and their mom uses Rituals in Sweden. I think it's similar to The Body Shop in that it's like an okay place to buy skin care if you're not really into skin care. I think the main selling point are the different fragrance lines though. I guess something about matching the scent of your laundry detergent to your dish soap and body lotion just makes sense to some people? Their products are like what your mom will put out in the guest bathroom or what you'd get your middle aged coworker for Christmas. They're just fine, I'd maybe use the shower gel but I wouldn't use any of their products on my face...
One of the boats sailing btw Finland and Sweden has Rituals products in their fancier cabins. I think Viking Line. I got upgraded to a suite once and got a shampoo, conditioner, soap and lotion that all had the same scent. Didn't like the scent. 😆
Their skincare is actually very nice! They have a line with bakuchiol in it and stuff like that. It's not that bad compared to a lot of other brands and I am really into skincare. 😅
The biggest issue I have this is that Google is not the most popular search engine in every country all over the world, which probably did alter the results drasticaly. I also wonder if only results typed in latin alphabet were counted in.
Yves Rocher is a french brand, a bit like The Body Shop: pionneers in mixing "nature" and beauty products (since the 70s). Their strength in France is in their marketing (loyalty through membership, always always a little present for the customers, free samples....) and their presence in every little town. You get very decent products for the price point. Make up was not their best bit but they are getting better. Their body and face products are decent. Yes some products are heavily fragranced but it's also part of the "brand"', like Body Shop. They cater for every one, from teens to grannies. Honestly, it may not be as trendy and fussy as all these new brands that come and go at Sephora, but you have to admit that the network and the connection they established with generations of women is just amazing and still going strong. And if the products were bad, they would not last because what would be the point to go to Yves Rocher (pronounce EEve Rochay) if you can buy a L'Oreal cream at your local supermarket?
I’m from Germany but I have Turkish roots. Before I even clicked on the video I knew that Avon would be popular in Turkey. The reason here is because a lot of women in their 30s-40s from Turkey try to sell Avon products, even Turkish women in Germany did that back in the days. I remember when my moms’ friend visited us ages ago, like 2008, she showed us these Avon catalogs and tried to sell my mum some stuff. I hope Avon doesn’t appear next year on the map, lol. It’s probably just on the map because of all the women who try to go in business with Avon. A lot of young Turkish women definitely do not use Avon products.
I am amazed to see that Isadora seems to be that popular in Argentina. Nobody I know uses Isadora stuff, but most of the people I know will use Neutrogena or Dadatina (she's an Argentine skincare influencer that's come out with her own brand since the pandemic and people really like her products!)
The map is clearly wrong. There's no way Isadora is more popular than Dermaglos, Neutrogena, Nivea, Dadatina, Natura or others, even by the standards they say they are applying
Origins is not popular in Egypt... honestly I'd say nivea or loreal or even the body shop 😆 this map is definitely not accurate for most of Europe either, never seen Avon anywhere I've been in Europe. Maybe a decade ago or something.
Umm I'm a little surprised by the fact that The Body Shop is the no 1 in Finland?! Like how? 😂 They do have a lot of shops here, sure, but we have our "own" brand as well, Lumene. There must be something I'm missing.
the body shop does way more marketing than any other brand here in finland. Like you most likely have seen lumene products in every single prisma and citymarket (to non-finnish they are the two finnish hypermarkets) and brands that are stocked in prismas and citymarkets trust that they get more attention from people going to those shops, but brands like the body shop, which is usually located so you specifically have to go there, need social media marketing to get customers
As a Finnish person I'm surprised with The Body Shop! Last time I bought something there was maybe 7 years ago and it was a horrible product (reeking body milk). I would have guessed it's Lumene or Nivea or something else from Supermarket.
Agreed. This is confusing also because as you said you can find Lumene every where but only bigger cities with malls seem to have Body Shop (which is not a lot) and if you order online I would almost guess since finnish people are big on "natural" they would go for Ruohonjuuri or other such retailer.
I also dont understand Rituals in Europe 😂. Im from the Netherlands, i really got the feeling people buy it as a gift for somebody else like, dont know what to buy here is a nice showerfoam bye 😂😂😂
In Australia, I think the Body Shop is popular because it's EVERYWHERE! I can't imagine people are going there for face skin care... but I can imagine the body care products would be popular because of accessibility and their gift packs etc.
I’m surprised Sally’s would be on there for the US, it’s primarily hair products. The ones I’ve been into have maybe half of a tiny shelf of skincare products & make up.
How can I access this map you were showing? Curious what was most popular in Estonia? It was light green, but Estonia is too small, so could not read what was written in those tiny letters :)
I think body shop seems to be "popular" in Finland, because we don't have many cosmetics only chains and also CeraVi and Avon are mostly pharmacy brands here.. Many malls have their own cosmetic sections if they sell clothes, food and accesories.
I am Dutch, living in Norway and Rituals does not surprise me 😝It is a Dutch company and always has been the go to buy-someone-a-nice-bodycare-gift shop as long as I can remember. Here in Norway I always see loads of people in the local Rituals shop too.
I'm from Austria and I just can agree with you, our Rituals store is like you said, the go to for body products... But the skincare is just average and to pricy for the potency, imo
I'm surprised Nordstrom is on there! They're mainly a department store and I only ever hear about people buying clothes from there, not beauty products
I buy a lot of beauty products from them. However, I do agree that they’re a retailer, not a brand and as far as beauty goes they don’t have a house brand as they do with clothes.
Sally's in the US used to require a license to purchase supplies. Its definitely popular though with people that want decent products but aren't on a Sephora/Ulta budget. ❤️❤️❤️
i LOVE Sally's! and yess! I remember that! When they started selling production to the general population i was always scared to go inside thinking they would kick me out. LOL I typically go to Sally's for hair and nail supplies though. I'll have to check out their skin care and makeup next time i go.
Russian here. AVON was popular in ex USSR countries when it arrived to the market (90-00s) but defo their popularity declined in 2010s and by 2020 they are hardly sell anything in Russia, Ukraine and Belarus. Russia's market is highly impacted by the sanctions and when I travelled in Dec 2022, American and EU brands are still there, but Korean and Russian brands are slowly replacing them.
I didn't know that avon was so popular ! When it comes to France, Yves Rocher is a specialist skincare shop but it is far from being the most popular. Many French people buy skincare products from shops such as Sephora or supermarkets
I think Avon were popular in Russia like in the 00-10s because there were no large cosmetic stores, very pure choice of brends or products. Then one out of three was Avon or Oriflame retailer, you could always find your mom's friend or your friend's aunt who was an Avon retailer. but after the 10s, the level of prosperity of the population began to grow rapidly and the number of stores began to increase and more brands entered the market. maybe avon is still popular in rural areas or among older audiences like women in their 40s and 50s, but among young adults you won't hear about these brands. 🤔🤔🤔
Companies like Lush & the body shop really nailed formulas for a few things & no company has ever made something of better quality/formulation. That's why they're popular worldwide. You KNOW the body butter you get will be good... reliability is gold in an industry with users that are constantly trying new products; it's really nice to be able to have a few products you know you will at least like, if not love. Also, companies being popular on a global scale is common when they actually DO source from small, local farmers of native crops
Not sure where you are but Body shop is a massive MLM now in the uk and i lost all respect for them seeing how many of their sellers lie on posts in order to sell. Not sure if it was James (i think it was) but he does a video on some of their popular products too, one was drops of youth and how they shouldnt of been called that since they dont have any ingredients to help ageing skin. I just dont trust them anymore, but i think they are popular like he said with people who are not massively into skincare. Lush have great bath bombs but i dont use them often cos of the perfume content but i do absolutely love a lush bath every so often as a treat 😊 i think there is far better quality products out there from other companies but I guess everyone has their favourites
@@jodziebear665 the MLM part of the business became a thing when the company was bought, I'm pretty sure. It wasn't actually even an MLM in the states, just similar. Instead of brick & mortar stores individuals were the distributors of the products. So many distributors allowed per zip code, there's no intensives to get others selling...not at all an MLM but I understand why people would think it is bc it looks that way. I don't even know who bought them, but I've accepted that the brand name is operated by a "bottom line" company. They've kept a lot of their original products the same & kept the same business model; then added products that are totally different. This whole "trusting" a brand.... whatever. The market is flooded & it's mostly marketing. Nothing is new, it's incredibly rare for a "new" ingredient to be discovered. I first tried hyaluronic acid almost 15 years ago, it wasn't in everything. I don't really have a point except that I just think people have unrealistic expectations of brands. Everything is created & marketed for someone, maybe it's not you. The body shop, from what I remember never marketed using claims of "clean" products, or "natural". I only remember a focus on fair trade & high qaulity ingredients when possible -in a specific line of their products. I know that the body butter I've been getting for 25 years has remained consistent, a long with certain products like some of their spa stuff. But I also know they use ingredients I try to avoid or won't use & that's ok, they obviously weren't created for me & they were never misleading. I do remember seeing "drops of youth" & I'm pretty sure it was oils. So sure, you might expect something "anti ageing", but oils , when used correctly are anti aging, but not backed by clinical studies. I personally take all marketing at face value, same as with everything these "skinflurncers" say.
Rituals has actually stepped up their skincare game recently so I'm not suprised its popularity. But it's definitely not a brand for you if you don't like perfumes in your products.
Very interesting! I think this is definitely a great example of echo chambers. Us who absolutely love and dive deep into skincare have our favorite brands and mentally over inflate who we think are into these things. But you have to remember not nearly that many people are this way and also what kinds of groups hold money and how/where they spend it.
I think for Foreo had a spike because during Covid you couldn’t go to a salon, so people just reached for devices. However people are now going out again so maybe that is why?
I’ve worked for the Body shop for 6 years. Natura owns the Body Shop, Aesop and Avon now. We are all one big company. We are most popular in the UK because that is our founding country and where majority of our products are made. We will be 100% vegan by end of 2023, all of our packaging and products are changing.. lots of new exciting changes happening this year for our business!!😊
I’ve been using Embryolisse Lait Crème Concentré since at least 2014, I’ve gone through dozens of tubes. And the thing is, it may not do the most with active ingredients, but it feels lovely, smells great, works exactly as I need it to-never to heavy or light-and it doesn’t make me break out at all. As someone with dry, sensitive skin, every time I’ve tried anything else, I’ve immediately developed skin issues and gone back to Embryolisse. And you have to love that it’s in a tube and not a nasty tub you stick your hands in. To me, it’s just simple and perfect. Some products don’t need a lot of bells and whistles.
I used to love this cream!! Only reason i stopped is cos I started using only vegan skincare but I did actually message embryolisse once and they said they’d consider taking one out, heres hoping in the future 🤞🏻its a great primer too!
Yeah that map is total BS. Absolutely no way Nordstrom is the top retailer in Canada. Ontario is the most populated province in Canada, and there are only 4 Nordstroms. 3 in the Greater Toronto Area, and one in Ottawa. Whereas my city has 2 Sephoras, and there are 9 just in Toronto Proper, excluding the rest of the GTA. Idk where they’re pulling their data from but they definetly need to revisit the results.
It’d be interesting to understand what criteria was set for these results. Some don’t make sense at all. Nordstrom is a department store, not a beauty brand. They have beauty counters, but it doesn’t make sense for it to be ranked as a brand.
Honestly I've been really loving going into TK Maxx to discover new beauty/skincare brands! I usually feel guilty buying new products at full price, especially if I end up not liking them I've been trying some products from Langé Paris recently and it's been a surprisingly good find! I'd never heard of the brand before but it's a cute little self indulgent moment
I would call that world cosmetic brand map bullshit :) I'm from Belarus. The map says that Origins is the most popular brand here. Well, I can guarantee that almost no one knows this brand lol.
It's fun and shocking, lol! Oriflame has its place and time way back when in Indonesia yet recently, I rarely hear about them and nowadays local brands has done such a good job 😂
I dont know where they got their data, but Nordstrom being the most popular brand in Canada is off. they only have stores in 3 province and most people outside those province don''t even know that brand exist. It feels like their data was limited to brands that are international and or concentrated on beauty. I really have the feeling that the data is very bias.
Sephora in Poland? Yeah, no, I don't think so. But I suppose they had to choose internationally known drugstores/brands. In Poland people go to Rossmann (most popular in 2022), Hebe, Natura, Super-Pharm, Douglas...
The Body Shop has an mlm branch called The Body Shop At Home, which is still active in the UK and Australia, though they are shutting that branch down in the USA.
@@eileeshhanratty1885 as of the 9th of January 2023, there is a TBSAH catalogue out in Australia; my relatives who live there have also confirmed that there are still active consultants. Good thing I listen to more than one person who lives there :D
James, I am shooketh. Rituals is so much more than a candle place hahaha... They're products are absolutely beautiful. I have a low income but love splurging on Rituals when there's a sale on 😅 The smells are not only amazing but my skin always feels gorgeous after using any of their products. Should deffo check them out! Also, I use Beauty Bay regularly. Never had an issue with shipping. I don't use Cult Beauty due to shipping issues 🤷♀️
The thing with cult beauty is that the price is always higher than everywhere else! With look fantastic and feel unique (now sephora UK) offering better deals and reward systems, I tend to go there over cult beauty! I only ever buy off cult beauty if I can't find it anywhere else
I actually enjoyed thier "The ritual of namaste First Essence" but by the time I almost ran out of my second bottle they had discontinued it where I live. I went to multiple stores and I couldn't find it anywhere, neither could I find it on the site.
I don't even know what reality that first brand came from. 😯 Is it one of those online only brands because I've never seen it in any physical shop in my place here in the Middle East.
In Greece popular are Korres,Apivita,la Roche posay , Avene as far as skin care matters.Seventeen ,L ‘oreal,Max Factor ,Radiant,Essence ,Mac and Lancome in make up
I’m from Saudi Arabia but I never heard of origins before now and the most popular brands here to my knowledge are Cerave , the body shop and the ordinary too , the body shop is more popular for its body products not skincare although their expensive face masks do wonders for the skin , nothing helped my skin clear like their Chinese Ginseng and rice mask .
I love Foreo! I think they came out with a new product and mini (more affordable) versions in 2021, I feel like there hasn't been anything new since. And people that already have their devices aren't buying new ones on a regular basis
Nordstrom in the US and Canada? Huh? Those stores are like ghost towns. Can’t tell you the last time I ever even considered going into one. I don’t know a single person who has ever mentioned shopping there, even in online forums.
Body shop in Australia has so many locations, particularly in the regional areas. Their stores present well with lots of products and bundles everywhere so I’m not surprised for Aus (although I can’t remember the last time I bought something from there)
Avon was popular at least 10 years ago in Turkey like everywhere else, not that common anymore. I would say the most common retailers are Watsons (which is also common in Asia) or Gratis (Turkey based), and drugstore brand is probably Yves Rocher.
Happy Friday, James! What I find interesting in the US is that some beauty brands are making their products available in Target and I wonder if that exposure will be beneficial to brands that might not be as well known. OMG, I made the mistake of putting Palmer’s cocoa butter on an automatic delivery and now I have sooo much cocoa butter, it’s insane. One more thing, do you think Body Shop and Avon’s popularity is related to the fact that are mail order companies and don’t need Brock and mortar stores to function? 💗💜💗💜💗💜
German follower here. Rituals is pretty much everywhere and has almost completely replaced TheBodyShop. Most of them really go there because of the gift boxes and fragrances and don't really think about skincare. Although I honestly have to say that many brands are not available in Germany, even Cerave is only available in large pharmacies and only a few products. I have to order most brands from abroad because they are not available in stores here. Germany is falling further and further behind when it comes to trends and new products, whether make-up, skincare, food, clothing. It's damn exhausting.
I’m Indian and I have no idea wtf Oriflame is 😂 We have an Indian retailer called Nykka which has the most variety and is quite popular here. We also have a bunch of other competing retailers coming up but as of now that is probably the most popular.
@@DharaJi My friends and I go to a lot of Salons, my family is in the business too, and I have never heard of them. Maybe they’re available in some places but by no means are they the most popular brand here.
@@ipsitaagarwal7485 I'm from Malda, West Bengal.. I went to 2-3 salons and they keep Oriflame and Lotus products mainly for facial spa.. that's why I said they are available in local salons and shops.. it's available in almost every local shops in my locality.. I guess you are from metropolitan city that's why you don't get to see these..
In short, this map of "popular cosmetic companies" was most likely compiled based on Internet search statistics for a certain period and in certain region. Because in Russia (hello by the way) for example Korean cosmetics, Estée lauder, Clinique, Belarusian brands and Russian brands like Mixit or Don't touch my skin are popular now..
Cult Beauty are more up market compared to Beauty Bay so not affordable for as many, so i think it makes sense Beauty Bay being higher. I like Cult Beauty too, always get the fab Makeup sets they do at Christmas (the one with the Vieve palette this year was fab).
James you need to try Malezia Skincare!! It's amazing, their moisturizer has done amazing thing for my texture (I have rosacea too and several dermatitis), they are amazing! They are so environmentally conscious without BS. I hope you check them out
So we are all in agreement that Google searches and follower count isn’t a great way to decide a brands popularity?!
Yes indeed. I just heard about that Millii Vanilli whatever that first brand you mentioned in your vid yesterday. 👀
maybe you should pin a clarification that Depend Cosmetics isn't an incontinence product, but a beauty brand? bc you're really off on this one, no offense 🥰
@@joannasldr6456 To be fair I think that might be the brands fault for naming their beauty brand something so close to a well known incontinence brand. When he said "Depend" I also thought of "Depends" as well until I looked at the logo and realized it was a beauty brand.
Absolutely, I googled Revolution for the scandal! would NEVER purchase
I would just like to thank you for not commenting negatively at all about people who are incontinent when talking about Depends. I am not personally one of them and I don't think I know anyone who is. It's just very nice to see when someone accepts that everyone's body is different and some people have different products that work for them.
Lush is not the most popular skincare brand in Japan. It is Shiseido. They have a huge range of products at different price points.
@@Jess-737 No.1, without a doubt, is Hada Labo by ROTHO - price range and products in Japan are different from those manifactures by Hada Labo US that I see in Europe. Simpler and more affordable. Also Nameraka Honpo, Naturie, Muji, DHC, Melano CC, Curel, Cure, Kose, Rosette, Lululun and, as I said, some drugstore series by Shiseido. All these brands or series have staple products that are pretty good and around 10-15 dollars.
Dang the mention of Lululun reminds me of how I bought one of their multiple sheet mask packs years ago as a teen and it burned my face so painfully. But I kept using it all because I was sort of broke at the time with my student part time job and I didn’t want to waste money 😢 but I learned my lesson
The Body Shop in Iceland makes so much sense, we literally have nothing else 🤣 There are no affordable drugstores like in other countries
I can tell you right now that this map is far from right, Avon is DEFINITELY NOT that popular in South Africa, maybe 15 years ago. Just to name a few popular brands: Eucerin, Cetaphil, La Roche Posay, Nivea, Vaseline, and Neutrogena are staples and in nearly every drug store. We also have incredibly high quality local skincare brands that easily compete and surpass many international brands. I think many people have a deep misunderstanding of the culture (and technology) in South Africa. We have strong African roots, and an equally strong integration of international cultures, we have many similarities with Australia, New Zealand, and the UK in terms of products.
They are the most popular SCAM in South Africa
Wow good to know thank you!
Same for Russia and Avon’s dominance on their market. It was quite popular back in 2000s tho
Nordstrom being the most popular in canada is a complete lie it would definitely be Sephora
I really enjoyed looking through the ranges of brands and products I found in South Africa at the end of 2019. There was definitely a sophisticated selection of products that easily rivalled what I can get in Australia.
I take these results with a grain of salt. For most popular brand, I'm thinking this is "brand with a name the researchers could read". If you can't speak, read, or write the native language for most of these countries then your results are going to be biased towards what you can understand.
As far as Lush's popularity in Japan, after living there for almost five years, I think there's a few reasons. One being the culture of taking baths (and oh how I miss those deep bath tubs). Another might be the rise in interest for vegan and cruelty free products. And then there's the fact that they have mini Lush stores in train stations (of course, some bigger stations also have drug stores as well). I would occasionally grab a bath bomb or two as I changed trains in Ikebukuro Station since I would pass by it fairly regularly.
now that you mention it, it makes sense
i was just thinking of more beauty brands but i forget that bath stuff makes total sense for a lot of asian countries
The Harajuku Lush flagship store is also insane. In the best way. Their bathbomb collection alone blows my mind.
I came to say the exact same thing. Lush is probably popular here due to their bath products and not really their skincare.
Fuck… one more reason to go to Japan
@@sabinajoh Together with the racism/xenophobia, homophobia and mysogyny deeply ingrained in their society, their denial of war atrocities and their “work till you drop” work ethic, yass. On the other hand some of the architecture and especially flora & fauna is truly very Beautiful
Yeah, I'm not sure about Origins in Ukraine. I think brands like Yves Rocher, Vichy, La roche posay, L'Oréal, Bioderma, Clinique, COSRX are cheaper and easier to find hence more popular in Ukraine. Dermatologists love Medik8, ZO Skin, Nelly DeVuyst.
Some belarusian brands very quite widespread but that obviously changed forever.
A lot of people also buy face creams, cleansers, hand creams made by Ukrainian companies which are much cheaper and sold in the pharmacy.
Tar soap and tar shampoo for dandruff have been very popular remedies made by a bunch of different companies and found in any pharmacy.
I think basing it on engagement/searches skews the results massively! I feel like most people in the US are getting skincare from places like Walmart and Target (and possibly Amazon) but honestly who’s gonna hop on Instagram/Tik Tok and brag about their Walmart skincare hauls😆 even though they have some great brands there (they sell Bubble, AcneFree, Cerave, and dozens of other well known/loved brands).
@Trinity M i specifically said Walmart skincare hauls for a reason as I know people do Target hauls…
Including Taiwan and HK under China in this map was certainly… a choice. Especially since they both have separate markets, their own brands and laws regarding cosmetics.
a choice for that google search result or for him?
@@londonmellow for whoever made the map
Taiwan is china isn't it?
@@rottenxroot depends on who you ask. If you ask China, yes. If you ask anybody else, no.
Do a google search. This is a generalized answer that is not supposed to be an in depth discussion of politics.
@@rottenxroot Nope. Is and always was an independent Country. China wants it and tries to bully people into believing they own it. But they don't and never have.
I think in Australia The Body Shop is marketed as like, an upscale but still relatively affordable place for skincare, make-up and body/bath products. It being mostly vegan and cruelty free certainly helps. And the prices are expensive enough that it feels bougie without being so expensive it breaks the bank. Also there's a store in basically every large shopping centre
the uk is body shop aswell so I wouldnt give out information from another country when ur not from that location
Yves Rocher is a French brand available all over francophone areas of the world, like here in Montreal, Canada. I wouldn't say their skincare is great. It's heavily fragranced and they use a lot of essential oils. I have to say that I love Yves Rocher for their hair care and body products.
They have a decent non fragrance cleansing oil. It is pretty cheap, around 6€ in France, since it is always on sale, and it does the job.
The seakelp cleansing gel is half decent as well.
Otherwise, I agree the products aren’t that great and greenwashy…
YR is a mall mainstay in my place in Saudi Arabia. I have amassed nearly a ton of their paper bags for just buying their perfumes. 😅
Yves Rocher is in Hong Kong as well. I personally don't like their skincare products but their shampoo & body wash are quite nice.
Very common in Germany too. They have their own stores and one if the OG mail order beauty retailers via printed catalogues back in the day
In Poland it's considered a fairly fancy brand.
The skewed results in Japan are probably due to the fact that the typical social media platform are not the popular ones in Japan and even maybe because Japanese brands use other ways to reach their consumers.
In the US, people also often go to the drugstore (e.g. CVS, Walgreens) for beauty products, but Target has been really building up their beauty department! I personally go to Ulta most often for my makeup and skincare, though I want to see what Target has to offer
Yeah I wouldn't say Nordstrom is a go-to for skincare retail.
Target🎯 has one of the best skincare selections for a major retail store that isn't known 1st for beauty & hair such as Ulta or Sephora
I go to Target because I can get most things there, not just skincare. I feel like Ulta just sells everything at a higher price and offers a weekly coupon, and I can’t be bothered with that crap.
Target is definitely stepping up. Sephora is a go-to for me.
I was surprised to see Sally’s as #3 and not target, Walgreens or Walmart. But now that I think about it, ulta has some kind of partnership with target now & they sell a lot of ulta products in most targets.
You're totally right at the beginning that this methodology is super flawed.
Avon be lying because I don't know anyone who still uses Avon 😭
I remember growing up in the 80s, The Body Shop was super popular because it was the only skincare/cosmetic company that didn't test on animals (that we knew about in my small town). I think a lot of people love nostalgia purchases.
I can believe Avon in Mexico, MLM are sadly very common in the Latino community. I know multiple family members who sell Avon, Jafera, and Mary Kay in both Mexico and USA. My mom still loves Mary Kay makeup.
Also Younique. I stopped buying anything from them and the ones you mentioned as soon as the whole MLM thing started being talked about and explained.
Same here in Nicaragua, they are soooo affordable. Thats why i opened an insta store to offer more options.
oh really? Avon is no longer MLM in the Philippines since long ago. It’s still direct selling.
Mary Kay 💖
Would love to see sales figures because I'm sure there are brands who don't put a lot into their social media because it's not a major sales channel. I'm interested to know if their sales are comparable to these "popular" brands.
Thank you James!! I always appreciate your content and you keeping us informed 💙
I'd like to see that too they are actually public legally in the US they have to make their profits public so I'm sure someone could put together a list
I don't understand...how does a search equal a purchase? If you're wanting to figure out the most popular brands, why wouldn't you look at sales? What a weird way to rank brands🤣🤣🤷♀️
If these are based on Google search trends, instagram followers, and social media hashtags, some countries’ most popular brands seem a little iffy. For example, China has completely different search engines and social media platforms that are commonly used among domestic brands and consumers. Also, how much do they account for language differences/different phrases/wording used for search trends and tagging?
As someone who lives in Russia and is pretty close to beauty industry I would like to step in the conversation about popular drugstore products and brands in Russia.
First of all, Avon nowadays is used only by older generation, women in their fifties or sixties, but the mlm community itself is extremely strong here. Kinda embarrassing, but it is what it is for now 🤷
I believe the most popular skincare brands in Russia are Чистая Линия (translates as Pure line) and Natura Siberica. Чистая линия is produced by Unilever, as I remember, and Natura Siberica is a local brand. Lots of people use Nivea and L'oreal Paris (obviously). Some also love Yves Rocher, but their soaps and shower gels are more popular than actual skincare line. I think Yves Rocher is an equivalent of The Body Shop for russians.
Other less popular brands are also mostly local, because for example prices for CeraVe products are extremely high, and products aren't available in every drugstore shop.
One of quite interesting trends in russian skincare market is eco-friendly vegan plant based local brands.
What about makeup? I think L'oreal Paris and Maybelline are favorite brands of russian customers. We don't really have a lot make up brands that have factories located in Russia. Almost every russian make up brand works with Italy, Germany, rarely China.
I hope my comment was interesting for at least one person)
я бы сказала cerave довольно дешевый аптечный бренд у нас по сравнению со скажем avene и la roche pose. у локальных брендов цены практически такие же
As a Canadian, I feel like Nordstrom can't be right. They aren't that popular here
That map is soo wrong! I'm Chilean and Gotta is a shoe brand, not a beauty one! LOL They don't sell anything beauty related. (and Isadora in Argentina is store selling accessories... they have some cheap sponges and makeup accessories, but I wouldn't call it a "beauty brand" per se). I'd say a drugstore/affordable brand like Avon, Oriflame or Natura are the most popular here. In fact, I'm very surprised Nature isn't the most popular one in all South America.
Swede here. Rituals is indeed suuuuuper popular. I think it's two reasons. 1. Not their candles but their stick room frangrances are almost a staple of households. 2. They have box-bundles with combos of the same scent which are easily giftable and very liked. My coworkers and I received a box each this year, mine contained a candle, body wash, body scrub and body lotion in the Sakura scent. Beautiful box, beautiful scent. What's not to love lol
Yeah, Rituals is the place to buy gifts that feels more exclusive than body shop gift baskets.
Yeah, pretty much everyone and their mom uses Rituals in Sweden. I think it's similar to The Body Shop in that it's like an okay place to buy skin care if you're not really into skin care. I think the main selling point are the different fragrance lines though. I guess something about matching the scent of your laundry detergent to your dish soap and body lotion just makes sense to some people? Their products are like what your mom will put out in the guest bathroom or what you'd get your middle aged coworker for Christmas. They're just fine, I'd maybe use the shower gel but I wouldn't use any of their products on my face...
One of the boats sailing btw Finland and Sweden has Rituals products in their fancier cabins. I think Viking Line. I got upgraded to a suite once and got a shampoo, conditioner, soap and lotion that all had the same scent. Didn't like the scent. 😆
Their skincare is actually very nice! They have a line with bakuchiol in it and stuff like that. It's not that bad compared to a lot of other brands and I am really into skincare. 😅
It’s a good skincare. Sure maybe not at the top but definitely good. Not just for people who don’t care
rituals is so not worth the money 😅
@@darmonmade6237 I do believe it is worth the money. It is quality and it's not crazy expensive.
I'm from South Africa, I don't have any friends or family that use Avon. It's all crap in my opinion 🤨
Same 😂 the only place I've seen Avon is on a random flyer on the floor in a bathroom 🥴
@@shelby6 yea! I found that super strange.
The biggest issue I have this is that Google is not the most popular search engine in every country all over the world, which probably did alter the results drasticaly. I also wonder if only results typed in latin alphabet were counted in.
Yves Rocher is a french brand, a bit like The Body Shop: pionneers in mixing "nature" and beauty products (since the 70s). Their strength in France is in their marketing (loyalty through membership, always always a little present for the customers, free samples....) and their presence in every little town. You get very decent products for the price point. Make up was not their best bit but they are getting better. Their body and face products are decent. Yes some products are heavily fragranced but it's also part of the "brand"', like Body Shop. They cater for every one, from teens to grannies. Honestly, it may not be as trendy and fussy as all these new brands that come and go at Sephora, but you have to admit that the network and the connection they established with generations of women is just amazing and still going strong. And if the products were bad, they would not last because what would be the point to go to Yves Rocher (pronounce EEve Rochay) if you can buy a L'Oreal cream at your local supermarket?
I’m from Germany but I have Turkish roots. Before I even clicked on the video I knew that Avon would be popular in Turkey. The reason here is because a lot of women in their 30s-40s from Turkey try to sell Avon products, even Turkish women in Germany did that back in the days. I remember when my moms’ friend visited us ages ago, like 2008, she showed us these Avon catalogs and tried to sell my mum some stuff. I hope Avon doesn’t appear next year on the map, lol. It’s probably just on the map because of all the women who try to go in business with Avon. A lot of young Turkish women definitely do not use Avon products.
Rituals in Spain?🤣🤣🤣 Absolutely not. It' s the typical place to buy one of their kits-boxes as a present when you have no clue. 🧛🏻♀️🖤
Australia here - The Body Shop baffles me too. I literally never shop there.... don't know anyone that does anymore either....
I am amazed to see that Isadora seems to be that popular in Argentina. Nobody I know uses Isadora stuff, but most of the people I know will use Neutrogena or Dadatina (she's an Argentine skincare influencer that's come out with her own brand since the pandemic and people really like her products!)
Same, I thought Dadatina would be number 1
The map is clearly wrong. There's no way Isadora is more popular than Dermaglos, Neutrogena, Nivea, Dadatina, Natura or others, even by the standards they say they are applying
@@luciapalacios3100 That's what I thought as well! I dare say even Todo Moda is more popular than Isadora, if anything.
Pense lo mismo! Aparte si se refiere a un retailer, seria farmacity, no?
@@JuaniCh. Sip. Retailer es revendedor minorista.
Glossier in the past few months was rumored to be coming to Sephora so I'm guessing that had some to do with them being searched up.
Origins is not popular in Egypt... honestly I'd say nivea or loreal or even the body shop 😆 this map is definitely not accurate for most of Europe either, never seen Avon anywhere I've been in Europe. Maybe a decade ago or something.
The whole map of Africa is just wrong 🥴😂
@@shelby6 Yes! North Africa is all wrong and I have no doubt the rest of Africa is as well 🤷🏻♀️
Umm I'm a little surprised by the fact that The Body Shop is the no 1 in Finland?! Like how? 😂 They do have a lot of shops here, sure, but we have our "own" brand as well, Lumene. There must be something I'm missing.
Love Lumene!!
But probably Lush targets social media more than lumene. So this social media method of tracking is not the most accurate.
the body shop does way more marketing than any other brand here in finland. Like you most likely have seen lumene products in every single prisma and citymarket (to non-finnish they are the two finnish hypermarkets) and brands that are stocked in prismas and citymarkets trust that they get more attention from people going to those shops, but brands like the body shop, which is usually located so you specifically have to go there, need social media marketing to get customers
As a Finnish person I'm surprised with The Body Shop! Last time I bought something there was maybe 7 years ago and it was a horrible product (reeking body milk). I would have guessed it's Lumene or Nivea or something else from Supermarket.
Another fin here! And I think it is lumene also. Pretty sure next one is maybelline or loreal, maybe.
Same in Baltics. Here in Latvia people love Lumene.
Agreed. This is confusing also because as you said you can find Lumene every where but only bigger cities with malls seem to have Body Shop (which is not a lot) and if you order online I would almost guess since finnish people are big on "natural" they would go for Ruohonjuuri or other such retailer.
Belgium here! Rituals actually do amazing body- and skincare, not just candles 😉!
Us all want him as a friend 😂 he would be so fun! I love his personality
And his brother 😍😍
Totally subscribe to that! 😊
Nordstrom is not a beauty brand it’s a failing high end department store.
The Body Shop have a lot of presence on Facebook and Instagram with middle aged people. Probably why they are there.
I also dont understand Rituals in Europe 😂. Im from the Netherlands, i really got the feeling people buy it as a gift for somebody else like, dont know what to buy here is a nice showerfoam bye 😂😂😂
In Australia, I think the Body Shop is popular because it's EVERYWHERE! I can't imagine people are going there for face skin care... but I can imagine the body care products would be popular because of accessibility and their gift packs etc.
I’m surprised Sally’s would be on there for the US, it’s primarily hair products. The ones I’ve been into have maybe half of a tiny shelf of skincare products & make up.
How can I access this map you were showing? Curious what was most popular in Estonia? It was light green, but Estonia is too small, so could not read what was written in those tiny letters :)
I think body shop seems to be "popular" in Finland, because we don't have many cosmetics only chains and also CeraVi and Avon are mostly pharmacy brands here.. Many malls have their own cosmetic sections if they sell clothes, food and accesories.
I am Dutch, living in Norway and Rituals does not surprise me 😝It is a Dutch company and always has been the go to buy-someone-a-nice-bodycare-gift shop as long as I can remember. Here in Norway I always see loads of people in the local Rituals shop too.
I’m Norwegian, and I agree. Super popular.
I'm from Austria and I just can agree with you, our Rituals store is like you said, the go to for body products... But the skincare is just average and to pricy for the potency, imo
came here to say the same thing
I'm surprised Nordstrom is on there! They're mainly a department store and I only ever hear about people buying clothes from there, not beauty products
I buy a lot of beauty products from them. However, I do agree that they’re a retailer, not a brand and as far as beauty goes they don’t have a house brand as they do with clothes.
I feel like this whole "study" is an excellent example of "how to lie with statistics"
Sally's in the US used to require a license to purchase supplies. Its definitely popular though with people that want decent products but aren't on a Sephora/Ulta budget.
❤️❤️❤️
i LOVE Sally's! and yess! I remember that! When they started selling production to the general population i was always scared to go inside thinking they would kick me out. LOL I typically go to Sally's for hair and nail supplies though. I'll have to check out their skin care and makeup next time i go.
@@katbland9149 🤣 I remember walking in and asking "I don't have a license, am I REALLY allowed to be here??" 🤣
Russian here. AVON was popular in ex USSR countries when it arrived to the market (90-00s) but defo their popularity declined in 2010s and by 2020 they are hardly sell anything in Russia, Ukraine and Belarus. Russia's market is highly impacted by the sanctions and when I travelled in Dec 2022, American and EU brands are still there, but Korean and Russian brands are slowly replacing them.
I didn't know that avon was so popular ! When it comes to France, Yves Rocher is a specialist skincare shop but it is far from being the most popular. Many French people buy skincare products from shops such as Sephora or supermarkets
And also, from pharmacies
@@onimendez7735 yes as well
I think Avon were popular in Russia like in the 00-10s because there were no large cosmetic stores, very pure choice of brends or products. Then one out of three was Avon or Oriflame retailer, you could always find your mom's friend or your friend's aunt who was an Avon retailer. but after the 10s, the level of prosperity of the population began to grow rapidly and the number of stores began to increase and more brands entered the market. maybe avon is still popular in rural areas or among older audiences like women in their 40s and 50s, but among young adults you won't hear about these brands.
🤔🤔🤔
Love that you keep expanding your video ideas James, keeps it fresh
Companies like Lush & the body shop really nailed formulas for a few things & no company has ever made something of better quality/formulation. That's why they're popular worldwide. You KNOW the body butter you get will be good... reliability is gold in an industry with users that are constantly trying new products; it's really nice to be able to have a few products you know you will at least like, if not love.
Also, companies being popular on a global scale is common when they actually DO source from small, local farmers of native crops
Not sure where you are but Body shop is a massive MLM now in the uk and i lost all respect for them seeing how many of their sellers lie on posts in order to sell. Not sure if it was James (i think it was) but he does a video on some of their popular products too, one was drops of youth and how they shouldnt of been called that since they dont have any ingredients to help ageing skin. I just dont trust them anymore, but i think they are popular like he said with people who are not massively into skincare. Lush have great bath bombs but i dont use them often cos of the perfume content but i do absolutely love a lush bath every so often as a treat 😊 i think there is far better quality products out there from other companies but I guess everyone has their favourites
@@jodziebear665 the MLM part of the business became a thing when the company was bought, I'm pretty sure. It wasn't actually even an MLM in the states, just similar. Instead of brick & mortar stores individuals were the distributors of the products. So many distributors allowed per zip code, there's no intensives to get others selling...not at all an MLM but I understand why people would think it is bc it looks that way. I don't even know who bought them, but I've accepted that the brand name is operated by a "bottom line" company. They've kept a lot of their original products the same & kept the same business model; then added products that are totally different.
This whole "trusting" a brand.... whatever. The market is flooded & it's mostly marketing. Nothing is new, it's incredibly rare for a "new" ingredient to be discovered. I first tried hyaluronic acid almost 15 years ago, it wasn't in everything.
I don't really have a point except that I just think people have unrealistic expectations of brands. Everything is created & marketed for someone, maybe it's not you. The body shop, from what I remember never marketed using claims of "clean" products, or "natural". I only remember a focus on fair trade & high qaulity ingredients when possible -in a specific line of their products. I know that the body butter I've been getting for 25 years has remained consistent, a long with certain products like some of their spa stuff. But I also know they use ingredients I try to avoid or won't use & that's ok, they obviously weren't created for me & they were never misleading. I do remember seeing "drops of youth" & I'm pretty sure it was oils. So sure, you might expect something "anti ageing", but oils , when used correctly are anti aging, but not backed by clinical studies.
I personally take all marketing at face value, same as with everything these "skinflurncers" say.
Their products smell MASSIVELY of chemicals and plastic!
I just wanna take my dog out on a walk with Robert and James and just be annoyed by children we pass 😂
I live in Canada and have never shopped at Nordstram's.... have never even seen a store here?!
Yves Rocher 🤣 Jeez! Such an old dinosaur brand I'm very surprised they are surviving just like The Bold and The Beautiful 😂😂
I think the Glossier searches were due to the rumors they were going to Sephora in 2023.
Rituals has actually stepped up their skincare game recently so I'm not suprised its popularity. But it's definitely not a brand for you if you don't like perfumes in your products.
There is minimal perfume (only "natural") in their skincare tho! ☺
but it's not popular in Germany...I don't know what they're talking about actually
@@juliequadflieg3956 this natural thing...👀
@@lasttofirst3335 I know but that's how they put it in the market, so I can't talk about it without mentioning it 😅
@@lasttofirst3335 it is...
Very interesting! I think this is definitely a great example of echo chambers. Us who absolutely love and dive deep into skincare have our favorite brands and mentally over inflate who we think are into these things. But you have to remember not nearly that many people are this way and also what kinds of groups hold money and how/where they spend it.
I think for Foreo had a spike because during Covid you couldn’t go to a salon, so people just reached for devices. However people are now going out again so maybe that is why?
Nordstrom in Canada? Seriously? I’ve never googled Nordstrom, and nobody I know (as a Canadian) uses Nordstrom. How strange.
Nordstrom is more known for clothes than makeup in the US 😆
Agree! Nordstrom is puzzling. This is for ALL of Canada??
I’ve worked for the Body shop for 6 years. Natura owns the Body Shop, Aesop and Avon now. We are all one big company. We are most popular in the UK because that is our founding country and where majority of our products are made. We will be 100% vegan by end of 2023, all of our packaging and products are changing.. lots of new exciting changes happening this year for our business!!😊
You work for an MLM
I’ve been using Embryolisse Lait Crème Concentré since at least 2014, I’ve gone through dozens of tubes. And the thing is, it may not do the most with active ingredients, but it feels lovely, smells great, works exactly as I need it to-never to heavy or light-and it doesn’t make me break out at all. As someone with dry, sensitive skin, every time I’ve tried anything else, I’ve immediately developed skin issues and gone back to Embryolisse. And you have to love that it’s in a tube and not a nasty tub you stick your hands in. To me, it’s just simple and perfect. Some products don’t need a lot of bells and whistles.
I remember when Pixiwoo showed that cream in basically every video. Never bought it though. Such a throwback 😊
I used to love this cream!! Only reason i stopped is cos I started using only vegan skincare but I did actually message embryolisse once and they said they’d consider taking one out, heres hoping in the future 🤞🏻its a great primer too!
Norway should be Kicks or Vita, I refuse to believe rituals is nr one shop
Yeah that map is total BS. Absolutely no way Nordstrom is the top retailer in Canada. Ontario is the most populated province in Canada, and there are only 4 Nordstroms. 3 in the Greater Toronto Area, and one in Ottawa.
Whereas my city has 2 Sephoras, and there are 9 just in Toronto Proper, excluding the rest of the GTA.
Idk where they’re pulling their data from but they definetly need to revisit the results.
I live in Australia and I haven’t heard the words ‘the body shop’ in years. And I can only think of one store near me 🤔
This is rigged haha
It’d be interesting to understand what criteria was set for these results. Some don’t make sense at all. Nordstrom is a department store, not a beauty brand. They have beauty counters, but it doesn’t make sense for it to be ranked as a brand.
Honestly I've been really loving going into TK Maxx to discover new beauty/skincare brands! I usually feel guilty buying new products at full price, especially if I end up not liking them
I've been trying some products from Langé Paris recently and it's been a surprisingly good find! I'd never heard of the brand before but it's a cute little self indulgent moment
I would call that world cosmetic brand map bullshit :) I'm from Belarus. The map says that Origins is the most popular brand here. Well, I can guarantee that almost no one knows this brand lol.
It's a very flawed way of assessing the popularity though.
And seems very wrong. I see the Philippines and go "WTF is Tula!?!?!"
It's fun and shocking, lol! Oriflame has its place and time way back when in Indonesia yet recently, I rarely hear about them and nowadays local brands has done such a good job 😂
Even back then, I don't think oriflame was that popular. Ponds and Olay were way more popular because their ads on tv and more accessible.
I dont know where they got their data, but Nordstrom being the most popular brand in Canada is off. they only have stores in 3 province and most people outside those province don''t even know that brand exist. It feels like their data was limited to brands that are international and or concentrated on beauty. I really have the feeling that the data is very bias.
Sephora in Poland? Yeah, no, I don't think so. But I suppose they had to choose internationally known drugstores/brands. In Poland people go to Rossmann (most popular in 2022), Hebe, Natura, Super-Pharm, Douglas...
The Body Shop has an mlm branch called The Body Shop At Home, which is still active in the UK and Australia, though they are shutting that branch down in the USA.
I can tell you as an Australian we don’t have body shop at home
@@eileeshhanratty1885 according The Body Shop's own website, I'm afraid you do
@@isoldereynolds5596 yk it could be outdated right. Maybe listen to the person who lives here
@@eileeshhanratty1885 as of the 9th of January 2023, there is a TBSAH catalogue out in Australia; my relatives who live there have also confirmed that there are still active consultants. Good thing I listen to more than one person who lives there :D
What is "Origins" and why it's popular in Belarus?... I doubt it's available here and no one uses it. We like our local brands
I haven't even heard of a couple of the top 10 brands like Florence by Mills... (I'm not even that old; 22)
James, I am shooketh. Rituals is so much more than a candle place hahaha... They're products are absolutely beautiful. I have a low income but love splurging on Rituals when there's a sale on 😅
The smells are not only amazing but my skin always feels gorgeous after using any of their products. Should deffo check them out!
Also, I use Beauty Bay regularly. Never had an issue with shipping. I don't use Cult Beauty due to shipping issues 🤷♀️
The thing with cult beauty is that the price is always higher than everywhere else! With look fantastic and feel unique (now sephora UK) offering better deals and reward systems, I tend to go there over cult beauty! I only ever buy off cult beauty if I can't find it anywhere else
Most popular brand in my country (Greece) is Revolution and honestly I feel attacked.
Rituals’ skincare is criminally underrated!!
I LOVE their cleansers and face oils.
I actually enjoyed thier "The ritual of namaste First Essence" but by the time I almost ran out of my second bottle they had discontinued it where I live. I went to multiple stores and I couldn't find it anywhere, neither could I find it on the site.
@@Saartjehhh It might be on sale right now! It's a dicontinued product indeed but it's in this winter sale 😉
I don't even know what reality that first brand came from. 😯 Is it one of those online only brands because I've never seen it in any physical shop in my place here in the Middle East.
In Greece popular are Korres,Apivita,la Roche posay , Avene as far as skin care matters.Seventeen ,L ‘oreal,Max Factor ,Radiant,Essence ,Mac and Lancome in make up
I LOVE Korres.
lush is popular in japan probably because Japanese love taking a bath everyday. that I'm not surprised.
I’m from Saudi Arabia but I never heard of origins before now and the most popular brands here to my knowledge are Cerave , the body shop and the ordinary too , the body shop is more popular for its body products not skincare although their expensive face masks do wonders for the skin , nothing helped my skin clear like their Chinese Ginseng and rice mask .
I love Foreo! I think they came out with a new product and mini (more affordable) versions in 2021, I feel like there hasn't been anything new since. And people that already have their devices aren't buying new ones on a regular basis
Nordstrom in the US and Canada? Huh?
Those stores are like ghost towns. Can’t tell you the last time I ever even considered going into one. I don’t know a single person who has ever mentioned shopping there, even in online forums.
Body shop in Australia has so many locations, particularly in the regional areas. Their stores present well with lots of products and bundles everywhere so I’m not surprised for Aus (although I can’t remember the last time I bought something from there)
Since when did Canada get Nordstrom? Or is it everywhere but where I live :P
Avon was popular at least 10 years ago in Turkey like everywhere else, not that common anymore. I would say the most common retailers are Watsons (which is also common in Asia) or Gratis (Turkey based), and drugstore brand is probably Yves Rocher.
Happy Friday, James! What I find interesting in the US is that some beauty brands are making their products available in Target and I wonder if that exposure will be beneficial to brands that might not be as well known. OMG, I made the mistake of putting Palmer’s cocoa butter on an automatic delivery and now I have sooo much cocoa butter, it’s insane. One more thing, do you think Body Shop and Avon’s popularity is related to the fact that are mail order companies and don’t need Brock and mortar stores to function? 💗💜💗💜💗💜
German follower here.
Rituals is pretty much everywhere and has almost completely replaced TheBodyShop. Most of them really go there because of the gift boxes and fragrances and don't really think about skincare.
Although I honestly have to say that many brands are not available in Germany, even Cerave is only available in large pharmacies and only a few products. I have to order most brands from abroad because they are not available in stores here.
Germany is falling further and further behind when it comes to trends and new products, whether make-up, skincare, food, clothing. It's damn exhausting.
I’m Indian and I have no idea wtf Oriflame is 😂 We have an Indian retailer called Nykka which has the most variety and is quite popular here. We also have a bunch of other competing retailers coming up but as of now that is probably the most popular.
Oriflame products are very much available on local shops and salons..
@@DharaJi My friends and I go to a lot of Salons, my family is in the business too, and I have never heard of them. Maybe they’re available in some places but by no means are they the most popular brand here.
@@ipsitaagarwal7485 I'm from Malda, West Bengal.. I went to 2-3 salons and they keep Oriflame and Lotus products mainly for facial spa.. that's why I said they are available in local salons and shops.. it's available in almost every local shops in my locality.. I guess you are from metropolitan city that's why you don't get to see these..
I wonder if the engagement with The Body Shop, Avon, and Oriflame is really just down to the fact that they're MLMs.
WOOOOOO to James for shouting out Ethiopia lol I got disproportionately excited, but wild that our top brand was Cerave, I would have never thought!
Avon are an MLM and Body Shop is part MLM so I’d love to see these results with MLM’s taken out of it
Avon and The Body Shop are owned by Brazil’s Natura & Co.
In short, this map of "popular cosmetic companies" was most likely compiled based on Internet search statistics for a certain period and in certain region. Because in Russia (hello by the way) for example Korean cosmetics, Estée lauder, Clinique, Belarusian brands and Russian brands like Mixit or Don't touch my skin are popular now..
Cult Beauty are more up market compared to Beauty Bay so not affordable for as many, so i think it makes sense Beauty Bay being higher. I like Cult Beauty too, always get the fab Makeup sets they do at Christmas (the one with the Vieve palette this year was fab).
James you need to try Malezia Skincare!! It's amazing, their moisturizer has done amazing thing for my texture (I have rosacea too and several dermatitis), they are amazing! They are so environmentally conscious without BS. I hope you check them out