maybe you should pin a clarification that Depend Cosmetics isn't an incontinence product, but a beauty brand? bc you're really off on this one, no offense 🥰
@@joannasldr6456 To be fair I think that might be the brands fault for naming their beauty brand something so close to a well known incontinence brand. When he said "Depend" I also thought of "Depends" as well until I looked at the logo and realized it was a beauty brand.
I would just like to thank you for not commenting negatively at all about people who are incontinent when talking about Depends. I am not personally one of them and I don't think I know anyone who is. It's just very nice to see when someone accepts that everyone's body is different and some people have different products that work for them.
@@Jess-737 No.1, without a doubt, is Hada Labo by ROTHO - price range and products in Japan are different from those manifactures by Hada Labo US that I see in Europe. Simpler and more affordable. Also Nameraka Honpo, Naturie, Muji, DHC, Melano CC, Curel, Cure, Kose, Rosette, Lululun and, as I said, some drugstore series by Shiseido. All these brands or series have staple products that are pretty good and around 10-15 dollars.
Dang the mention of Lululun reminds me of how I bought one of their multiple sheet mask packs years ago as a teen and it burned my face so painfully. But I kept using it all because I was sort of broke at the time with my student part time job and I didn’t want to waste money 😢 but I learned my lesson
As far as Lush's popularity in Japan, after living there for almost five years, I think there's a few reasons. One being the culture of taking baths (and oh how I miss those deep bath tubs). Another might be the rise in interest for vegan and cruelty free products. And then there's the fact that they have mini Lush stores in train stations (of course, some bigger stations also have drug stores as well). I would occasionally grab a bath bomb or two as I changed trains in Ikebukuro Station since I would pass by it fairly regularly.
now that you mention it, it makes sense i was just thinking of more beauty brands but i forget that bath stuff makes total sense for a lot of asian countries
@@sabinajoh Together with the racism/xenophobia, homophobia and mysogyny deeply ingrained in their society, their denial of war atrocities and their “work till you drop” work ethic, yass. On the other hand some of the architecture and especially flora & fauna is truly very Beautiful
I can tell you right now that this map is far from right, Avon is DEFINITELY NOT that popular in South Africa, maybe 15 years ago. Just to name a few popular brands: Eucerin, Cetaphil, La Roche Posay, Nivea, Vaseline, and Neutrogena are staples and in nearly every drug store. We also have incredibly high quality local skincare brands that easily compete and surpass many international brands. I think many people have a deep misunderstanding of the culture (and technology) in South Africa. We have strong African roots, and an equally strong integration of international cultures, we have many similarities with Australia, New Zealand, and the UK in terms of products.
I really enjoyed looking through the ranges of brands and products I found in South Africa at the end of 2019. There was definitely a sophisticated selection of products that easily rivalled what I can get in Australia.
In the US, people also often go to the drugstore (e.g. CVS, Walgreens) for beauty products, but Target has been really building up their beauty department! I personally go to Ulta most often for my makeup and skincare, though I want to see what Target has to offer
I go to Target because I can get most things there, not just skincare. I feel like Ulta just sells everything at a higher price and offers a weekly coupon, and I can’t be bothered with that crap.
I was surprised to see Sally’s as #3 and not target, Walgreens or Walmart. But now that I think about it, ulta has some kind of partnership with target now & they sell a lot of ulta products in most targets.
I think in Australia The Body Shop is marketed as like, an upscale but still relatively affordable place for skincare, make-up and body/bath products. It being mostly vegan and cruelty free certainly helps. And the prices are expensive enough that it feels bougie without being so expensive it breaks the bank. Also there's a store in basically every large shopping centre
Yeah, I'm not sure about Origins in Ukraine. I think brands like Yves Rocher, Vichy, La roche posay, L'Oréal, Bioderma, Clinique, COSRX are cheaper and easier to find hence more popular in Ukraine. Dermatologists love Medik8, ZO Skin, Nelly DeVuyst. Some belarusian brands very quite widespread but that obviously changed forever. A lot of people also buy face creams, cleansers, hand creams made by Ukrainian companies which are much cheaper and sold in the pharmacy. Tar soap and tar shampoo for dandruff have been very popular remedies made by a bunch of different companies and found in any pharmacy.
Yves Rocher is a French brand available all over francophone areas of the world, like here in Montreal, Canada. I wouldn't say their skincare is great. It's heavily fragranced and they use a lot of essential oils. I have to say that I love Yves Rocher for their hair care and body products.
They have a decent non fragrance cleansing oil. It is pretty cheap, around 6€ in France, since it is always on sale, and it does the job. The seakelp cleansing gel is half decent as well. Otherwise, I agree the products aren’t that great and greenwashy…
I think basing it on engagement/searches skews the results massively! I feel like most people in the US are getting skincare from places like Walmart and Target (and possibly Amazon) but honestly who’s gonna hop on Instagram/Tik Tok and brag about their Walmart skincare hauls😆 even though they have some great brands there (they sell Bubble, AcneFree, Cerave, and dozens of other well known/loved brands).
I remember growing up in the 80s, The Body Shop was super popular because it was the only skincare/cosmetic company that didn't test on animals (that we knew about in my small town). I think a lot of people love nostalgia purchases.
I’ve been using Embryolisse Lait Crème Concentré since at least 2014, I’ve gone through dozens of tubes. And the thing is, it may not do the most with active ingredients, but it feels lovely, smells great, works exactly as I need it to-never to heavy or light-and it doesn’t make me break out at all. As someone with dry, sensitive skin, every time I’ve tried anything else, I’ve immediately developed skin issues and gone back to Embryolisse. And you have to love that it’s in a tube and not a nasty tub you stick your hands in. To me, it’s just simple and perfect. Some products don’t need a lot of bells and whistles.
I used to love this cream!! Only reason i stopped is cos I started using only vegan skincare but I did actually message embryolisse once and they said they’d consider taking one out, heres hoping in the future 🤞🏻its a great primer too!
Would love to see sales figures because I'm sure there are brands who don't put a lot into their social media because it's not a major sales channel. I'm interested to know if their sales are comparable to these "popular" brands. Thank you James!! I always appreciate your content and you keeping us informed 💙
I'd like to see that too they are actually public legally in the US they have to make their profits public so I'm sure someone could put together a list
The skewed results in Japan are probably due to the fact that the typical social media platform are not the popular ones in Japan and even maybe because Japanese brands use other ways to reach their consumers.
I can believe Avon in Mexico, MLM are sadly very common in the Latino community. I know multiple family members who sell Avon, Jafera, and Mary Kay in both Mexico and USA. My mom still loves Mary Kay makeup.
Yeah, pretty much everyone and their mom uses Rituals in Sweden. I think it's similar to The Body Shop in that it's like an okay place to buy skin care if you're not really into skin care. I think the main selling point are the different fragrance lines though. I guess something about matching the scent of your laundry detergent to your dish soap and body lotion just makes sense to some people? Their products are like what your mom will put out in the guest bathroom or what you'd get your middle aged coworker for Christmas. They're just fine, I'd maybe use the shower gel but I wouldn't use any of their products on my face...
One of the boats sailing btw Finland and Sweden has Rituals products in their fancier cabins. I think Viking Line. I got upgraded to a suite once and got a shampoo, conditioner, soap and lotion that all had the same scent. Didn't like the scent. 😆
Their skincare is actually very nice! They have a line with bakuchiol in it and stuff like that. It's not that bad compared to a lot of other brands and I am really into skincare. 😅
I am amazed to see that Isadora seems to be that popular in Argentina. Nobody I know uses Isadora stuff, but most of the people I know will use Neutrogena or Dadatina (she's an Argentine skincare influencer that's come out with her own brand since the pandemic and people really like her products!)
The map is clearly wrong. There's no way Isadora is more popular than Dermaglos, Neutrogena, Nivea, Dadatina, Natura or others, even by the standards they say they are applying
Sally's in the US used to require a license to purchase supplies. Its definitely popular though with people that want decent products but aren't on a Sephora/Ulta budget. ❤️❤️❤️
i LOVE Sally's! and yess! I remember that! When they started selling production to the general population i was always scared to go inside thinking they would kick me out. LOL I typically go to Sally's for hair and nail supplies though. I'll have to check out their skin care and makeup next time i go.
I’m from Germany but I have Turkish roots. Before I even clicked on the video I knew that Avon would be popular in Turkey. The reason here is because a lot of women in their 30s-40s from Turkey try to sell Avon products, even Turkish women in Germany did that back in the days. I remember when my moms’ friend visited us ages ago, like 2008, she showed us these Avon catalogs and tried to sell my mum some stuff. I hope Avon doesn’t appear next year on the map, lol. It’s probably just on the map because of all the women who try to go in business with Avon. A lot of young Turkish women definitely do not use Avon products.
Very interesting! I think this is definitely a great example of echo chambers. Us who absolutely love and dive deep into skincare have our favorite brands and mentally over inflate who we think are into these things. But you have to remember not nearly that many people are this way and also what kinds of groups hold money and how/where they spend it.
Including Taiwan and HK under China in this map was certainly… a choice. Especially since they both have separate markets, their own brands and laws regarding cosmetics.
@@rottenxroot depends on who you ask. If you ask China, yes. If you ask anybody else, no. Do a google search. This is a generalized answer that is not supposed to be an in depth discussion of politics.
@@rottenxroot Nope. Is and always was an independent Country. China wants it and tries to bully people into believing they own it. But they don't and never have.
Honestly I've been really loving going into TK Maxx to discover new beauty/skincare brands! I usually feel guilty buying new products at full price, especially if I end up not liking them I've been trying some products from Langé Paris recently and it's been a surprisingly good find! I'd never heard of the brand before but it's a cute little self indulgent moment
The biggest issue I have this is that Google is not the most popular search engine in every country all over the world, which probably did alter the results drasticaly. I also wonder if only results typed in latin alphabet were counted in.
Yves Rocher is a french brand, a bit like The Body Shop: pionneers in mixing "nature" and beauty products (since the 70s). Their strength in France is in their marketing (loyalty through membership, always always a little present for the customers, free samples....) and their presence in every little town. You get very decent products for the price point. Make up was not their best bit but they are getting better. Their body and face products are decent. Yes some products are heavily fragranced but it's also part of the "brand"', like Body Shop. They cater for every one, from teens to grannies. Honestly, it may not be as trendy and fussy as all these new brands that come and go at Sephora, but you have to admit that the network and the connection they established with generations of women is just amazing and still going strong. And if the products were bad, they would not last because what would be the point to go to Yves Rocher (pronounce EEve Rochay) if you can buy a L'Oreal cream at your local supermarket?
I am Dutch, living in Norway and Rituals does not surprise me 😝It is a Dutch company and always has been the go to buy-someone-a-nice-bodycare-gift shop as long as I can remember. Here in Norway I always see loads of people in the local Rituals shop too.
I'm from Austria and I just can agree with you, our Rituals store is like you said, the go to for body products... But the skincare is just average and to pricy for the potency, imo
I actually enjoyed thier "The ritual of namaste First Essence" but by the time I almost ran out of my second bottle they had discontinued it where I live. I went to multiple stores and I couldn't find it anywhere, neither could I find it on the site.
I take these results with a grain of salt. For most popular brand, I'm thinking this is "brand with a name the researchers could read". If you can't speak, read, or write the native language for most of these countries then your results are going to be biased towards what you can understand.
I’ve worked for the Body shop for 6 years. Natura owns the Body Shop, Aesop and Avon now. We are all one big company. We are most popular in the UK because that is our founding country and where majority of our products are made. We will be 100% vegan by end of 2023, all of our packaging and products are changing.. lots of new exciting changes happening this year for our business!!😊
Companies like Lush & the body shop really nailed formulas for a few things & no company has ever made something of better quality/formulation. That's why they're popular worldwide. You KNOW the body butter you get will be good... reliability is gold in an industry with users that are constantly trying new products; it's really nice to be able to have a few products you know you will at least like, if not love. Also, companies being popular on a global scale is common when they actually DO source from small, local farmers of native crops
Not sure where you are but Body shop is a massive MLM now in the uk and i lost all respect for them seeing how many of their sellers lie on posts in order to sell. Not sure if it was James (i think it was) but he does a video on some of their popular products too, one was drops of youth and how they shouldnt of been called that since they dont have any ingredients to help ageing skin. I just dont trust them anymore, but i think they are popular like he said with people who are not massively into skincare. Lush have great bath bombs but i dont use them often cos of the perfume content but i do absolutely love a lush bath every so often as a treat 😊 i think there is far better quality products out there from other companies but I guess everyone has their favourites
@@jodziebear665 the MLM part of the business became a thing when the company was bought, I'm pretty sure. It wasn't actually even an MLM in the states, just similar. Instead of brick & mortar stores individuals were the distributors of the products. So many distributors allowed per zip code, there's no intensives to get others selling...not at all an MLM but I understand why people would think it is bc it looks that way. I don't even know who bought them, but I've accepted that the brand name is operated by a "bottom line" company. They've kept a lot of their original products the same & kept the same business model; then added products that are totally different. This whole "trusting" a brand.... whatever. The market is flooded & it's mostly marketing. Nothing is new, it's incredibly rare for a "new" ingredient to be discovered. I first tried hyaluronic acid almost 15 years ago, it wasn't in everything. I don't really have a point except that I just think people have unrealistic expectations of brands. Everything is created & marketed for someone, maybe it's not you. The body shop, from what I remember never marketed using claims of "clean" products, or "natural". I only remember a focus on fair trade & high qaulity ingredients when possible -in a specific line of their products. I know that the body butter I've been getting for 25 years has remained consistent, a long with certain products like some of their spa stuff. But I also know they use ingredients I try to avoid or won't use & that's ok, they obviously weren't created for me & they were never misleading. I do remember seeing "drops of youth" & I'm pretty sure it was oils. So sure, you might expect something "anti ageing", but oils , when used correctly are anti aging, but not backed by clinical studies. I personally take all marketing at face value, same as with everything these "skinflurncers" say.
I’m really interested in your take on Elemis. I’ve never noticed you really feature or discuss their products. I personally love the brand. Their pro-collagen marine range is *chefs kiss* xx
James, I am shooketh. Rituals is so much more than a candle place hahaha... They're products are absolutely beautiful. I have a low income but love splurging on Rituals when there's a sale on 😅 The smells are not only amazing but my skin always feels gorgeous after using any of their products. Should deffo check them out! Also, I use Beauty Bay regularly. Never had an issue with shipping. I don't use Cult Beauty due to shipping issues 🤷♀️
In Greece popular are Korres,Apivita,la Roche posay , Avene as far as skin care matters.Seventeen ,L ‘oreal,Max Factor ,Radiant,Essence ,Mac and Lancome in make up
I love rituals! We have one in Birmingham and they do everything body products,skin care, crockery, perfume, tea, clothes, books , diffuser from all culture around the world
I think for Foreo had a spike because during Covid you couldn’t go to a salon, so people just reached for devices. However people are now going out again so maybe that is why?
How can I access this map you were showing? Curious what was most popular in Estonia? It was light green, but Estonia is too small, so could not read what was written in those tiny letters :)
I didn't know that avon was so popular ! When it comes to France, Yves Rocher is a specialist skincare shop but it is far from being the most popular. Many French people buy skincare products from shops such as Sephora or supermarkets
I JUST heard about BARR the other day! I'd love to see a full review on their products! I am currently into Inkey List, COSRX, Paula's Choice (their retinol 1% is my fav but I'm swapping it out for an Inkey List one to save money lol), and I love the Eucerin night time redness relief moisturizer. If you have sensitive skin and redness it is the best! But I have heard great things about BARR and I want to know more!
Body shop in Australia has so many locations, particularly in the regional areas. Their stores present well with lots of products and bundles everywhere so I’m not surprised for Aus (although I can’t remember the last time I bought something from there)
In Australia, I think the Body Shop is popular because it's EVERYWHERE! I can't imagine people are going there for face skin care... but I can imagine the body care products would be popular because of accessibility and their gift packs etc.
I love Foreo! I think they came out with a new product and mini (more affordable) versions in 2021, I feel like there hasn't been anything new since. And people that already have their devices aren't buying new ones on a regular basis
Love Palmers. I was told to use the fragrance free version on my new tattoo last year by the tattooist. Even over all the popular nappy creams etc. So I’ve been really into using it again as it leaves my body so soft , smooth and hydrated. I also think because it’s thicker it lasts longer.
Rituals has actually stepped up their skincare game recently so I'm not suprised its popularity. But it's definitely not a brand for you if you don't like perfumes in your products.
Happy Friday, James! What I find interesting in the US is that some beauty brands are making their products available in Target and I wonder if that exposure will be beneficial to brands that might not be as well known. OMG, I made the mistake of putting Palmer’s cocoa butter on an automatic delivery and now I have sooo much cocoa butter, it’s insane. One more thing, do you think Body Shop and Avon’s popularity is related to the fact that are mail order companies and don’t need Brock and mortar stores to function? 💗💜💗💜💗💜
It's fun and shocking, lol! Oriflame has its place and time way back when in Indonesia yet recently, I rarely hear about them and nowadays local brands has done such a good job 😂
The Body Shop has an mlm branch called The Body Shop At Home, which is still active in the UK and Australia, though they are shutting that branch down in the USA.
@@PintrestPrincess1107 as of the 9th of January 2023, there is a TBSAH catalogue out in Australia; my relatives who live there have also confirmed that there are still active consultants. Good thing I listen to more than one person who lives there :D
I’m surprised Sally’s would be on there for the US, it’s primarily hair products. The ones I’ve been into have maybe half of a tiny shelf of skincare products & make up.
Embryolisse has been a cult favourite for a long ass time, especially when the blogger obsession with french pharmacie products kicked off in 2012, this skincare niche its still going very strong. There are so many articles across ITG, whowhatwear, byrdie, refinery29 and independent blogs on the best products in french pharmacies. Oddly though, french people seem largely unaware of anglophone obsession with their products lol. However, the Embryolisse got its kick from being a 'makeup artist secret', I've seen that written in so many women's magazines, including Vogue. It's been in a few go to bed with me's and beauty secrets. (It's my fave moisturiser lol. So versatile and comforting!)
Swede here! Rituals is a nice place to go to for body creams, hand lotion and body sprays. I think mostly people shop bodycare from there, even though they have skincare and makeup as well. They have nice decor in their shops too, compared to like the Body Shop which I would say is kind of the same, but Rituals ”looks more fancy” both when it comes to shops and product design 😊
Love this - as someone who works in marketing, this is a great explanation of why 'vanity metrics' tell you very little about how influential a brand actually is. My team is STILL having to explain to senior execs why our follower count or the number of likes on a social media post isn't what we pay the most attention to.
German follower here. Rituals is pretty much everywhere and has almost completely replaced TheBodyShop. Most of them really go there because of the gift boxes and fragrances and don't really think about skincare. Although I honestly have to say that many brands are not available in Germany, even Cerave is only available in large pharmacies and only a few products. I have to order most brands from abroad because they are not available in stores here. Germany is falling further and further behind when it comes to trends and new products, whether make-up, skincare, food, clothing. It's damn exhausting.
Another big reason Glossier is so high is because numerous big Tiktokers did videos on Glossier You perfume in 2022. It kind of blew up in a surprising way for such a basic perfume.
As a Finnish person I'm surprised with The Body Shop! Last time I bought something there was maybe 7 years ago and it was a horrible product (reeking body milk). I would have guessed it's Lumene or Nivea or something else from Supermarket.
Agreed. This is confusing also because as you said you can find Lumene every where but only bigger cities with malls seem to have Body Shop (which is not a lot) and if you order online I would almost guess since finnish people are big on "natural" they would go for Ruohonjuuri or other such retailer.
I'm pretty shocked about Nordstrom in the us. I would think it would be more Sephora or Ulta. But definitely interesting! I'd love to see these videos every year!!
I feel like there’s a big flaw in the algorithm; Ulta, Sephora, Target, Walgreens/CVS seem like more accurate answers for the US, and there’s no way Nordstrom is actually top of anything, it’s just too expensive of a store for most of the country.
If these are based on Google search trends, instagram followers, and social media hashtags, some countries’ most popular brands seem a little iffy. For example, China has completely different search engines and social media platforms that are commonly used among domestic brands and consumers. Also, how much do they account for language differences/different phrases/wording used for search trends and tagging?
If you suffer from cracked skin/hand eczema during the winter months, then I highly recommend Bodyshops Hemp cream. It really works, and helps allot more then the specialist creams you get for sensitive skin
Avon and The Body Shop(in many countries) are MLMs and I'm sure most of their "popularity" is a result of their business model, more so than general interest
I work for a beauty retailer in Germany and Rituals is our most searched brand, especially for christmas presents, it's crazy how popular they are here! They are most known for their shower foams though, not their candles.
That's so weird, i'm German and i have never ever bought the brand, i also don't know anyone who likes or uses it. Might be because its not cheap though lol.
I can see why rituals is that big in the netherlands. They are everywhere and dutch love everything sented. Rituals stepped up their skincare line and every festivity possible has available kits that you can gift. They look amazing and everyone seems to look at it as a pleasant way to show appreciation with minimal effort.
Spain - Rituals? I live in Spain and yes, there are shops there, but it's not the most bought or used skin or body care here. Isdin- a Spanish brand - very popular and very good, K- beauty became very popular in 2022. Thank you for this this really interesting and surprisingly upbringing results video, James xxx 😍🙏
@@lunasim03 Hi Italy. Lived in Italy before now living in Spain. Loved it. Thanks, Isdin-is great. They just brought ought a Retinol serum- patented - and absolutely terrific. Also for very sensitive skin. Ciao xxx 😍🙏
It’d be interesting to understand what criteria was set for these results. Some don’t make sense at all. Nordstrom is a department store, not a beauty brand. They have beauty counters, but it doesn’t make sense for it to be ranked as a brand.
As someone who lives in Russia and is pretty close to beauty industry I would like to step in the conversation about popular drugstore products and brands in Russia. First of all, Avon nowadays is used only by older generation, women in their fifties or sixties, but the mlm community itself is extremely strong here. Kinda embarrassing, but it is what it is for now 🤷 I believe the most popular skincare brands in Russia are Чистая Линия (translates as Pure line) and Natura Siberica. Чистая линия is produced by Unilever, as I remember, and Natura Siberica is a local brand. Lots of people use Nivea and L'oreal Paris (obviously). Some also love Yves Rocher, but their soaps and shower gels are more popular than actual skincare line. I think Yves Rocher is an equivalent of The Body Shop for russians. Other less popular brands are also mostly local, because for example prices for CeraVe products are extremely high, and products aren't available in every drugstore shop. One of quite interesting trends in russian skincare market is eco-friendly vegan plant based local brands. What about makeup? I think L'oreal Paris and Maybelline are favorite brands of russian customers. We don't really have a lot make up brands that have factories located in Russia. Almost every russian make up brand works with Italy, Germany, rarely China. I hope my comment was interesting for at least one person)
I think body shop seems to be "popular" in Finland, because we don't have many cosmetics only chains and also CeraVi and Avon are mostly pharmacy brands here.. Many malls have their own cosmetic sections if they sell clothes, food and accesories.
This is easily explained (at least in my country) if we think from a search perspective, specially if we think about older generations living outside of big cities, and still using the same brands they always used. Specially rural cities people tend to keep old habits and don't have the same access to products the same way we have (not only stores aren't available but also older people only now are starting to be forced to use internet) . For example, my mother only now started to use social media on a regular pace, and the algorithm usually don't show her the same brands that show me or my daughter. And we live near the capital, now imagine being far away. She uses Cerave because that's the brand me and my daughter use regularly and we keept pushing her to try it.
Actually James I’m shocked that you haven’t tried Barr yet. I tried this two products and I’m sure you’d love them like I did -Super green cream -Centella gel essence Both from Barr and absolutely amazing 😅
We have a nail polish brand here I'm Sweden called Depend. Rituals is a Dutch brand that sells hand creams, foot creams, body scrubs, shower gels, candles etc.
Cult Beauty are more up market compared to Beauty Bay so not affordable for as many, so i think it makes sense Beauty Bay being higher. I like Cult Beauty too, always get the fab Makeup sets they do at Christmas (the one with the Vieve palette this year was fab).
body shop shower gel is a staple for my family, husband loves it! it's not triggering my sensitive skin either. also their masks and xmas gift sets are great too
Anything with an MLM being “most popular” makes sense considering how much they are ~*encouraged*~ to buy a ton of products and incessantly post/talk about it.
I recently tried one of their eye creams and have to say, I was impressed. Enough so that I want to try more. That being said, the price points are just not practical imo
Good to know, thank you! Which eye cream was it that you tried? Was it the one in the purple bottle? And oh yea prices are bonkers, but I need to get rid of these dark circles for my own sanity haha
@@mari-bella It was the one in the purple. The Premier Cru “The Eye Cream”. I mean the applicator on it is out of this world!!! But I recently also tried Mary & May Tranexamic Acid + Glutathione Eye Cream and loved that. Way better price. FaceTheory just cam out with a fantastic eye cream too (lol yeah I review skincare, can you tell 😂) I’ve been on an eye cream kick of late.
Their vinopure toner is my favorite toner to use. It has salicylic acid in it, but still feels really nourishing on my skin. I also like the Vinopure skin perfecting mattifying fluid as my under makeup moisturizer. I will say that their Vinopure line is for people with oilier/acne prone skin fyi.
I bought a Foreo ISSA toothbrush about 2 yrs ago, I thought it was amazing! It worked perfect for about 6 months, then the bottom fell off and device needed charging more often, even though they stated it would only need to be charged ONCE a YEAR! It eventually then stopped working altogether. I was tempted to buy another and give it the benefit of the doubt, but on reading reviews, others had the same problem! Back to my boring Oral B toothbrush… 😢
It is so fun to see rituals is up there since I work at rituals. We are mostly know for our shower and body products and the gift sets of course. We do have amazing candles and fragrance sticks, but I wasn't aware that that is a category we are known for 😂
![I.N "HALLUCINATION" | [Stray Kids : SKZ-PLAYER]](http://i.ytimg.com/vi/n5B5q1Hwt_U/mqdefault.jpg)
So we are all in agreement that Google searches and follower count isn’t a great way to decide a brands popularity?!
Yes indeed. I just heard about that Millii Vanilli whatever that first brand you mentioned in your vid yesterday. 👀
maybe you should pin a clarification that Depend Cosmetics isn't an incontinence product, but a beauty brand? bc you're really off on this one, no offense 🥰
@@joannasldr6456 To be fair I think that might be the brands fault for naming their beauty brand something so close to a well known incontinence brand. When he said "Depend" I also thought of "Depends" as well until I looked at the logo and realized it was a beauty brand.
Absolutely, I googled Revolution for the scandal! would NEVER purchase
I would just like to thank you for not commenting negatively at all about people who are incontinent when talking about Depends. I am not personally one of them and I don't think I know anyone who is. It's just very nice to see when someone accepts that everyone's body is different and some people have different products that work for them.
Lush is not the most popular skincare brand in Japan. It is Shiseido. They have a huge range of products at different price points.
@@Jess-737 No.1, without a doubt, is Hada Labo by ROTHO - price range and products in Japan are different from those manifactures by Hada Labo US that I see in Europe. Simpler and more affordable. Also Nameraka Honpo, Naturie, Muji, DHC, Melano CC, Curel, Cure, Kose, Rosette, Lululun and, as I said, some drugstore series by Shiseido. All these brands or series have staple products that are pretty good and around 10-15 dollars.
Dang the mention of Lululun reminds me of how I bought one of their multiple sheet mask packs years ago as a teen and it burned my face so painfully. But I kept using it all because I was sort of broke at the time with my student part time job and I didn’t want to waste money 😢 but I learned my lesson
As far as Lush's popularity in Japan, after living there for almost five years, I think there's a few reasons. One being the culture of taking baths (and oh how I miss those deep bath tubs). Another might be the rise in interest for vegan and cruelty free products. And then there's the fact that they have mini Lush stores in train stations (of course, some bigger stations also have drug stores as well). I would occasionally grab a bath bomb or two as I changed trains in Ikebukuro Station since I would pass by it fairly regularly.
now that you mention it, it makes sense
i was just thinking of more beauty brands but i forget that bath stuff makes total sense for a lot of asian countries
The Harajuku Lush flagship store is also insane. In the best way. Their bathbomb collection alone blows my mind.
I came to say the exact same thing. Lush is probably popular here due to their bath products and not really their skincare.
Fuck… one more reason to go to Japan
@@sabinajoh Together with the racism/xenophobia, homophobia and mysogyny deeply ingrained in their society, their denial of war atrocities and their “work till you drop” work ethic, yass. On the other hand some of the architecture and especially flora & fauna is truly very Beautiful
The Body Shop in Iceland makes so much sense, we literally have nothing else 🤣 There are no affordable drugstores like in other countries
I feel for u bruh😢😢😢😢
I can tell you right now that this map is far from right, Avon is DEFINITELY NOT that popular in South Africa, maybe 15 years ago. Just to name a few popular brands: Eucerin, Cetaphil, La Roche Posay, Nivea, Vaseline, and Neutrogena are staples and in nearly every drug store. We also have incredibly high quality local skincare brands that easily compete and surpass many international brands. I think many people have a deep misunderstanding of the culture (and technology) in South Africa. We have strong African roots, and an equally strong integration of international cultures, we have many similarities with Australia, New Zealand, and the UK in terms of products.
They are the most popular SCAM in South Africa
Wow good to know thank you!
Same for Russia and Avon’s dominance on their market. It was quite popular back in 2000s tho
Nordstrom being the most popular in canada is a complete lie it would definitely be Sephora
I really enjoyed looking through the ranges of brands and products I found in South Africa at the end of 2019. There was definitely a sophisticated selection of products that easily rivalled what I can get in Australia.
In the US, people also often go to the drugstore (e.g. CVS, Walgreens) for beauty products, but Target has been really building up their beauty department! I personally go to Ulta most often for my makeup and skincare, though I want to see what Target has to offer
Yeah I wouldn't say Nordstrom is a go-to for skincare retail.
Target🎯 has one of the best skincare selections for a major retail store that isn't known 1st for beauty & hair such as Ulta or Sephora
I go to Target because I can get most things there, not just skincare. I feel like Ulta just sells everything at a higher price and offers a weekly coupon, and I can’t be bothered with that crap.
Target is definitely stepping up. Sephora is a go-to for me.
I was surprised to see Sally’s as #3 and not target, Walgreens or Walmart. But now that I think about it, ulta has some kind of partnership with target now & they sell a lot of ulta products in most targets.
I think in Australia The Body Shop is marketed as like, an upscale but still relatively affordable place for skincare, make-up and body/bath products. It being mostly vegan and cruelty free certainly helps. And the prices are expensive enough that it feels bougie without being so expensive it breaks the bank. Also there's a store in basically every large shopping centre
the uk is body shop aswell so I wouldnt give out information from another country when ur not from that location
Yeah, I'm not sure about Origins in Ukraine. I think brands like Yves Rocher, Vichy, La roche posay, L'Oréal, Bioderma, Clinique, COSRX are cheaper and easier to find hence more popular in Ukraine. Dermatologists love Medik8, ZO Skin, Nelly DeVuyst.
Some belarusian brands very quite widespread but that obviously changed forever.
A lot of people also buy face creams, cleansers, hand creams made by Ukrainian companies which are much cheaper and sold in the pharmacy.
Tar soap and tar shampoo for dandruff have been very popular remedies made by a bunch of different companies and found in any pharmacy.
Yves Rocher is a French brand available all over francophone areas of the world, like here in Montreal, Canada. I wouldn't say their skincare is great. It's heavily fragranced and they use a lot of essential oils. I have to say that I love Yves Rocher for their hair care and body products.
They have a decent non fragrance cleansing oil. It is pretty cheap, around 6€ in France, since it is always on sale, and it does the job.
The seakelp cleansing gel is half decent as well.
Otherwise, I agree the products aren’t that great and greenwashy…
YR is a mall mainstay in my place in Saudi Arabia. I have amassed nearly a ton of their paper bags for just buying their perfumes. 😅
Yves Rocher is in Hong Kong as well. I personally don't like their skincare products but their shampoo & body wash are quite nice.
Very common in Germany too. They have their own stores and one if the OG mail order beauty retailers via printed catalogues back in the day
In Poland it's considered a fairly fancy brand.
I think basing it on engagement/searches skews the results massively! I feel like most people in the US are getting skincare from places like Walmart and Target (and possibly Amazon) but honestly who’s gonna hop on Instagram/Tik Tok and brag about their Walmart skincare hauls😆 even though they have some great brands there (they sell Bubble, AcneFree, Cerave, and dozens of other well known/loved brands).
@Trinity M i specifically said Walmart skincare hauls for a reason as I know people do Target hauls…
I remember growing up in the 80s, The Body Shop was super popular because it was the only skincare/cosmetic company that didn't test on animals (that we knew about in my small town). I think a lot of people love nostalgia purchases.
I’ve been using Embryolisse Lait Crème Concentré since at least 2014, I’ve gone through dozens of tubes. And the thing is, it may not do the most with active ingredients, but it feels lovely, smells great, works exactly as I need it to-never to heavy or light-and it doesn’t make me break out at all. As someone with dry, sensitive skin, every time I’ve tried anything else, I’ve immediately developed skin issues and gone back to Embryolisse. And you have to love that it’s in a tube and not a nasty tub you stick your hands in. To me, it’s just simple and perfect. Some products don’t need a lot of bells and whistles.
I remember when Pixiwoo showed that cream in basically every video. Never bought it though. Such a throwback 😊
I used to love this cream!! Only reason i stopped is cos I started using only vegan skincare but I did actually message embryolisse once and they said they’d consider taking one out, heres hoping in the future 🤞🏻its a great primer too!
Would love to see sales figures because I'm sure there are brands who don't put a lot into their social media because it's not a major sales channel. I'm interested to know if their sales are comparable to these "popular" brands.
Thank you James!! I always appreciate your content and you keeping us informed 💙
I'd like to see that too they are actually public legally in the US they have to make their profits public so I'm sure someone could put together a list
The skewed results in Japan are probably due to the fact that the typical social media platform are not the popular ones in Japan and even maybe because Japanese brands use other ways to reach their consumers.
Love that you keep expanding your video ideas James, keeps it fresh
I can believe Avon in Mexico, MLM are sadly very common in the Latino community. I know multiple family members who sell Avon, Jafera, and Mary Kay in both Mexico and USA. My mom still loves Mary Kay makeup.
Also Younique. I stopped buying anything from them and the ones you mentioned as soon as the whole MLM thing started being talked about and explained.
Same here in Nicaragua, they are soooo affordable. Thats why i opened an insta store to offer more options.
oh really? Avon is no longer MLM in the Philippines since long ago. It’s still direct selling.
Mary Kay 💖
Yeah, pretty much everyone and their mom uses Rituals in Sweden. I think it's similar to The Body Shop in that it's like an okay place to buy skin care if you're not really into skin care. I think the main selling point are the different fragrance lines though. I guess something about matching the scent of your laundry detergent to your dish soap and body lotion just makes sense to some people? Their products are like what your mom will put out in the guest bathroom or what you'd get your middle aged coworker for Christmas. They're just fine, I'd maybe use the shower gel but I wouldn't use any of their products on my face...
One of the boats sailing btw Finland and Sweden has Rituals products in their fancier cabins. I think Viking Line. I got upgraded to a suite once and got a shampoo, conditioner, soap and lotion that all had the same scent. Didn't like the scent. 😆
Their skincare is actually very nice! They have a line with bakuchiol in it and stuff like that. It's not that bad compared to a lot of other brands and I am really into skincare. 😅
It’s a good skincare. Sure maybe not at the top but definitely good. Not just for people who don’t care
rituals is so not worth the money 😅
@@darmonmade6237 I do believe it is worth the money. It is quality and it's not crazy expensive.
Us all want him as a friend 😂 he would be so fun! I love his personality
And his brother 😍😍
Totally subscribe to that! 😊
I am amazed to see that Isadora seems to be that popular in Argentina. Nobody I know uses Isadora stuff, but most of the people I know will use Neutrogena or Dadatina (she's an Argentine skincare influencer that's come out with her own brand since the pandemic and people really like her products!)
Same, I thought Dadatina would be number 1
The map is clearly wrong. There's no way Isadora is more popular than Dermaglos, Neutrogena, Nivea, Dadatina, Natura or others, even by the standards they say they are applying
@@luciapalacios3100 That's what I thought as well! I dare say even Todo Moda is more popular than Isadora, if anything.
Pense lo mismo! Aparte si se refiere a un retailer, seria farmacity, no?
@@JuaniCh. Sip. Retailer es revendedor minorista.
Sally's in the US used to require a license to purchase supplies. Its definitely popular though with people that want decent products but aren't on a Sephora/Ulta budget.
❤️❤️❤️
i LOVE Sally's! and yess! I remember that! When they started selling production to the general population i was always scared to go inside thinking they would kick me out. LOL I typically go to Sally's for hair and nail supplies though. I'll have to check out their skin care and makeup next time i go.
@@katbland9149 🤣 I remember walking in and asking "I don't have a license, am I REALLY allowed to be here??" 🤣
I’m from Germany but I have Turkish roots. Before I even clicked on the video I knew that Avon would be popular in Turkey. The reason here is because a lot of women in their 30s-40s from Turkey try to sell Avon products, even Turkish women in Germany did that back in the days. I remember when my moms’ friend visited us ages ago, like 2008, she showed us these Avon catalogs and tried to sell my mum some stuff. I hope Avon doesn’t appear next year on the map, lol. It’s probably just on the map because of all the women who try to go in business with Avon. A lot of young Turkish women definitely do not use Avon products.
WOOOOOO to James for shouting out Ethiopia lol I got disproportionately excited, but wild that our top brand was Cerave, I would have never thought!
Australia here - The Body Shop baffles me too. I literally never shop there.... don't know anyone that does anymore either....
Very interesting! I think this is definitely a great example of echo chambers. Us who absolutely love and dive deep into skincare have our favorite brands and mentally over inflate who we think are into these things. But you have to remember not nearly that many people are this way and also what kinds of groups hold money and how/where they spend it.
Including Taiwan and HK under China in this map was certainly… a choice. Especially since they both have separate markets, their own brands and laws regarding cosmetics.
a choice for that google search result or for him?
@@londonmellow for whoever made the map
Taiwan is china isn't it?
@@rottenxroot depends on who you ask. If you ask China, yes. If you ask anybody else, no.
Do a google search. This is a generalized answer that is not supposed to be an in depth discussion of politics.
@@rottenxroot Nope. Is and always was an independent Country. China wants it and tries to bully people into believing they own it. But they don't and never have.
Honestly I've been really loving going into TK Maxx to discover new beauty/skincare brands! I usually feel guilty buying new products at full price, especially if I end up not liking them
I've been trying some products from Langé Paris recently and it's been a surprisingly good find! I'd never heard of the brand before but it's a cute little self indulgent moment
The biggest issue I have this is that Google is not the most popular search engine in every country all over the world, which probably did alter the results drasticaly. I also wonder if only results typed in latin alphabet were counted in.
Yves Rocher is a french brand, a bit like The Body Shop: pionneers in mixing "nature" and beauty products (since the 70s). Their strength in France is in their marketing (loyalty through membership, always always a little present for the customers, free samples....) and their presence in every little town. You get very decent products for the price point. Make up was not their best bit but they are getting better. Their body and face products are decent. Yes some products are heavily fragranced but it's also part of the "brand"', like Body Shop. They cater for every one, from teens to grannies. Honestly, it may not be as trendy and fussy as all these new brands that come and go at Sephora, but you have to admit that the network and the connection they established with generations of women is just amazing and still going strong. And if the products were bad, they would not last because what would be the point to go to Yves Rocher (pronounce EEve Rochay) if you can buy a L'Oreal cream at your local supermarket?
I am Dutch, living in Norway and Rituals does not surprise me 😝It is a Dutch company and always has been the go to buy-someone-a-nice-bodycare-gift shop as long as I can remember. Here in Norway I always see loads of people in the local Rituals shop too.
I’m Norwegian, and I agree. Super popular.
I'm from Austria and I just can agree with you, our Rituals store is like you said, the go to for body products... But the skincare is just average and to pricy for the potency, imo
came here to say the same thing
Rituals’ skincare is criminally underrated!!
I LOVE their cleansers and face oils.
I actually enjoyed thier "The ritual of namaste First Essence" but by the time I almost ran out of my second bottle they had discontinued it where I live. I went to multiple stores and I couldn't find it anywhere, neither could I find it on the site.
@@Saartjehhh It might be on sale right now! It's a dicontinued product indeed but it's in this winter sale 😉
I take these results with a grain of salt. For most popular brand, I'm thinking this is "brand with a name the researchers could read". If you can't speak, read, or write the native language for most of these countries then your results are going to be biased towards what you can understand.
I’ve worked for the Body shop for 6 years. Natura owns the Body Shop, Aesop and Avon now. We are all one big company. We are most popular in the UK because that is our founding country and where majority of our products are made. We will be 100% vegan by end of 2023, all of our packaging and products are changing.. lots of new exciting changes happening this year for our business!!😊
You work for an MLM
Belgium here! Rituals actually do amazing body- and skincare, not just candles 😉!
Companies like Lush & the body shop really nailed formulas for a few things & no company has ever made something of better quality/formulation. That's why they're popular worldwide. You KNOW the body butter you get will be good... reliability is gold in an industry with users that are constantly trying new products; it's really nice to be able to have a few products you know you will at least like, if not love.
Also, companies being popular on a global scale is common when they actually DO source from small, local farmers of native crops
Not sure where you are but Body shop is a massive MLM now in the uk and i lost all respect for them seeing how many of their sellers lie on posts in order to sell. Not sure if it was James (i think it was) but he does a video on some of their popular products too, one was drops of youth and how they shouldnt of been called that since they dont have any ingredients to help ageing skin. I just dont trust them anymore, but i think they are popular like he said with people who are not massively into skincare. Lush have great bath bombs but i dont use them often cos of the perfume content but i do absolutely love a lush bath every so often as a treat 😊 i think there is far better quality products out there from other companies but I guess everyone has their favourites
@@jodziebear665 the MLM part of the business became a thing when the company was bought, I'm pretty sure. It wasn't actually even an MLM in the states, just similar. Instead of brick & mortar stores individuals were the distributors of the products. So many distributors allowed per zip code, there's no intensives to get others selling...not at all an MLM but I understand why people would think it is bc it looks that way. I don't even know who bought them, but I've accepted that the brand name is operated by a "bottom line" company. They've kept a lot of their original products the same & kept the same business model; then added products that are totally different.
This whole "trusting" a brand.... whatever. The market is flooded & it's mostly marketing. Nothing is new, it's incredibly rare for a "new" ingredient to be discovered. I first tried hyaluronic acid almost 15 years ago, it wasn't in everything.
I don't really have a point except that I just think people have unrealistic expectations of brands. Everything is created & marketed for someone, maybe it's not you. The body shop, from what I remember never marketed using claims of "clean" products, or "natural". I only remember a focus on fair trade & high qaulity ingredients when possible -in a specific line of their products. I know that the body butter I've been getting for 25 years has remained consistent, a long with certain products like some of their spa stuff. But I also know they use ingredients I try to avoid or won't use & that's ok, they obviously weren't created for me & they were never misleading. I do remember seeing "drops of youth" & I'm pretty sure it was oils. So sure, you might expect something "anti ageing", but oils , when used correctly are anti aging, but not backed by clinical studies.
I personally take all marketing at face value, same as with everything these "skinflurncers" say.
Their products smell MASSIVELY of chemicals and plastic!
I’m glad you didn’t scrap this video. The numbers are super interesting to see!
I’m really interested in your take on Elemis. I’ve never noticed you really feature or discuss their products. I personally love the brand. Their pro-collagen marine range is *chefs kiss* xx
Popular brands Canada:
-Olay
-Loreal
-nutrogena
-Cera ve
-Cetaphil
-la roche posay
-Estee lauder
-Yves rocher? (Maybe)
Very nice overview and together with your opinion and professional view ... it made it very interesting to watch 😁.. thanks!!
James, I am shooketh. Rituals is so much more than a candle place hahaha... They're products are absolutely beautiful. I have a low income but love splurging on Rituals when there's a sale on 😅
The smells are not only amazing but my skin always feels gorgeous after using any of their products. Should deffo check them out!
Also, I use Beauty Bay regularly. Never had an issue with shipping. I don't use Cult Beauty due to shipping issues 🤷♀️
Thanks James! I love your sweater. ☺
In Greece popular are Korres,Apivita,la Roche posay , Avene as far as skin care matters.Seventeen ,L ‘oreal,Max Factor ,Radiant,Essence ,Mac and Lancome in make up
I LOVE Korres.
I love rituals! We have one in Birmingham and they do everything body products,skin care, crockery, perfume, tea, clothes, books , diffuser from all culture around the world
I think for Foreo had a spike because during Covid you couldn’t go to a salon, so people just reached for devices. However people are now going out again so maybe that is why?
How can I access this map you were showing? Curious what was most popular in Estonia? It was light green, but Estonia is too small, so could not read what was written in those tiny letters :)
I didn't know that avon was so popular ! When it comes to France, Yves Rocher is a specialist skincare shop but it is far from being the most popular. Many French people buy skincare products from shops such as Sephora or supermarkets
And also, from pharmacies
@@onimendez7735 yes as well
Glossier in the past few months was rumored to be coming to Sephora so I'm guessing that had some to do with them being searched up.
Yay 💜💜 Always exciting getting a notification and it's you.
I JUST heard about BARR the other day! I'd love to see a full review on their products! I am currently into Inkey List, COSRX, Paula's Choice (their retinol 1% is my fav but I'm swapping it out for an Inkey List one to save money lol), and I love the Eucerin night time redness relief moisturizer. If you have sensitive skin and redness it is the best! But I have heard great things about BARR and I want to know more!
Body shop in Australia has so many locations, particularly in the regional areas. Their stores present well with lots of products and bundles everywhere so I’m not surprised for Aus (although I can’t remember the last time I bought something from there)
In Australia, I think the Body Shop is popular because it's EVERYWHERE! I can't imagine people are going there for face skin care... but I can imagine the body care products would be popular because of accessibility and their gift packs etc.
You're totally right at the beginning that this methodology is super flawed.
I love Foreo! I think they came out with a new product and mini (more affordable) versions in 2021, I feel like there hasn't been anything new since. And people that already have their devices aren't buying new ones on a regular basis
Love Palmers. I was told to use the fragrance free version on my new tattoo last year by the tattooist. Even over all the popular nappy creams etc. So I’ve been really into using it again as it leaves my body so soft , smooth and hydrated. I also think because it’s thicker it lasts longer.
Yves Rocher! Now that's a name I haven't heard in ages! I was so obsessed with them as a teenager. lol
Rituals has actually stepped up their skincare game recently so I'm not suprised its popularity. But it's definitely not a brand for you if you don't like perfumes in your products.
There is minimal perfume (only "natural") in their skincare tho! ☺
but it's not popular in Germany...I don't know what they're talking about actually
@@juliequadflieg3956 this natural thing...👀
@@lasttofirst3335 I know but that's how they put it in the market, so I can't talk about it without mentioning it 😅
@@lasttofirst3335 it is...
Happy Friday, James! What I find interesting in the US is that some beauty brands are making their products available in Target and I wonder if that exposure will be beneficial to brands that might not be as well known. OMG, I made the mistake of putting Palmer’s cocoa butter on an automatic delivery and now I have sooo much cocoa butter, it’s insane. One more thing, do you think Body Shop and Avon’s popularity is related to the fact that are mail order companies and don’t need Brock and mortar stores to function? 💗💜💗💜💗💜
Palmers have some amazing ingredients..the multi balm is my skin saviour in winter as got such dry skin now
My sensitive, dehydrated combo, aging skin loves caudalie so much. It also really likes some fresh products.
It's fun and shocking, lol! Oriflame has its place and time way back when in Indonesia yet recently, I rarely hear about them and nowadays local brands has done such a good job 😂
Even back then, I don't think oriflame was that popular. Ponds and Olay were way more popular because their ads on tv and more accessible.
I look forward to you and your brother Roberts videos. They make my whole week! 🤍🫶🏻
Love the body shop for their body butters, gift sets and my go to cleanser the Camomile cleansing balm👌😍
The Body Shop has an mlm branch called The Body Shop At Home, which is still active in the UK and Australia, though they are shutting that branch down in the USA.
I can tell you as an Australian we don’t have body shop at home
@@PintrestPrincess1107 according The Body Shop's own website, I'm afraid you do
@@isoldereynolds5596 yk it could be outdated right. Maybe listen to the person who lives here
@@PintrestPrincess1107 as of the 9th of January 2023, there is a TBSAH catalogue out in Australia; my relatives who live there have also confirmed that there are still active consultants. Good thing I listen to more than one person who lives there :D
I’m surprised Sally’s would be on there for the US, it’s primarily hair products. The ones I’ve been into have maybe half of a tiny shelf of skincare products & make up.
Embryolisse has been a cult favourite for a long ass time, especially when the blogger obsession with french pharmacie products kicked off in 2012, this skincare niche its still going very strong. There are so many articles across ITG, whowhatwear, byrdie, refinery29 and independent blogs on the best products in french pharmacies. Oddly though, french people seem largely unaware of anglophone obsession with their products lol.
However, the Embryolisse got its kick from being a 'makeup artist secret', I've seen that written in so many women's magazines, including Vogue. It's been in a few go to bed with me's and beauty secrets. (It's my fave moisturiser lol. So versatile and comforting!)
Swede here! Rituals is a nice place to go to for body creams, hand lotion and body sprays. I think mostly people shop bodycare from there, even though they have skincare and makeup as well. They have nice decor in their shops too, compared to like the Body Shop which I would say is kind of the same, but Rituals ”looks more fancy” both when it comes to shops and product design 😊
Love this - as someone who works in marketing, this is a great explanation of why 'vanity metrics' tell you very little about how influential a brand actually is. My team is STILL having to explain to senior execs why our follower count or the number of likes on a social media post isn't what we pay the most attention to.
Ooh, love your sweater! 😊
German follower here.
Rituals is pretty much everywhere and has almost completely replaced TheBodyShop. Most of them really go there because of the gift boxes and fragrances and don't really think about skincare.
Although I honestly have to say that many brands are not available in Germany, even Cerave is only available in large pharmacies and only a few products. I have to order most brands from abroad because they are not available in stores here.
Germany is falling further and further behind when it comes to trends and new products, whether make-up, skincare, food, clothing. It's damn exhausting.
Another big reason Glossier is so high is because numerous big Tiktokers did videos on Glossier You perfume in 2022. It kind of blew up in a surprising way for such a basic perfume.
James every new video you release you are looking more anx more Gorgeous. Whatever younare doing, keep it up.
As a Finnish person I'm surprised with The Body Shop! Last time I bought something there was maybe 7 years ago and it was a horrible product (reeking body milk). I would have guessed it's Lumene or Nivea or something else from Supermarket.
Another fin here! And I think it is lumene also. Pretty sure next one is maybelline or loreal, maybe.
Same in Baltics. Here in Latvia people love Lumene.
Agreed. This is confusing also because as you said you can find Lumene every where but only bigger cities with malls seem to have Body Shop (which is not a lot) and if you order online I would almost guess since finnish people are big on "natural" they would go for Ruohonjuuri or other such retailer.
I'm pretty shocked about Nordstrom in the us. I would think it would be more Sephora or Ulta. But definitely interesting! I'd love to see these videos every year!!
I feel like there’s a big flaw in the algorithm; Ulta, Sephora, Target, Walgreens/CVS seem like more accurate answers for the US, and there’s no way Nordstrom is actually top of anything, it’s just too expensive of a store for most of the country.
@@jrk4893 yeah, that's what I was thinking. I've never gotten anything from there. I go to Sephora and Ulta. Nordstrom is way too expensive.
Nordstrom isn’t a beauty brand- they’re a retailer. It’s odd having them on that map. It seems misplaced.
If these are based on Google search trends, instagram followers, and social media hashtags, some countries’ most popular brands seem a little iffy. For example, China has completely different search engines and social media platforms that are commonly used among domestic brands and consumers. Also, how much do they account for language differences/different phrases/wording used for search trends and tagging?
If you suffer from cracked skin/hand eczema during the winter months, then I highly recommend Bodyshops Hemp cream. It really works, and helps allot more then the specialist creams you get for sensitive skin
Avon and The Body Shop(in many countries) are MLMs and I'm sure most of their "popularity" is a result of their business model, more so than general interest
I work for a beauty retailer in Germany and Rituals is our most searched brand, especially for christmas presents, it's crazy how popular they are here! They are most known for their shower foams though, not their candles.
That's so weird, i'm German and i have never ever bought the brand, i also don't know anyone who likes or uses it. Might be because its not cheap though lol.
I can see why rituals is that big in the netherlands. They are everywhere and dutch love everything sented. Rituals stepped up their skincare line and every festivity possible has available kits that you can gift. They look amazing and everyone seems to look at it as a pleasant way to show appreciation with minimal effort.
This was super cool & informative👍 & I really enjoyed watching!! Expected nothing less though.. 😉
Spain - Rituals?
I live in Spain and yes, there are shops there, but it's not the most bought or used skin or body care here.
Isdin- a Spanish brand - very popular and very good, K- beauty became very popular in 2022.
Thank you for this this really interesting and surprisingly upbringing results video, James xxx 😍🙏
hi spain i'm from italy and i love isdin❤️
@@lunasim03 Hi Italy.
Lived in Italy before now living in Spain. Loved it.
Thanks, Isdin-is great. They just brought ought a Retinol serum- patented - and absolutely terrific. Also for very sensitive skin.
Ciao xxx 😍🙏
The cleansing balm from the Body Shop is very good and quite affordable, 90ml for 20 Euros.
Love from Germany
Brigitte
It’d be interesting to understand what criteria was set for these results. Some don’t make sense at all. Nordstrom is a department store, not a beauty brand. They have beauty counters, but it doesn’t make sense for it to be ranked as a brand.
Avon are an MLM and Body Shop is part MLM so I’d love to see these results with MLM’s taken out of it
As someone who lives in Russia and is pretty close to beauty industry I would like to step in the conversation about popular drugstore products and brands in Russia.
First of all, Avon nowadays is used only by older generation, women in their fifties or sixties, but the mlm community itself is extremely strong here. Kinda embarrassing, but it is what it is for now 🤷
I believe the most popular skincare brands in Russia are Чистая Линия (translates as Pure line) and Natura Siberica. Чистая линия is produced by Unilever, as I remember, and Natura Siberica is a local brand. Lots of people use Nivea and L'oreal Paris (obviously). Some also love Yves Rocher, but their soaps and shower gels are more popular than actual skincare line. I think Yves Rocher is an equivalent of The Body Shop for russians.
Other less popular brands are also mostly local, because for example prices for CeraVe products are extremely high, and products aren't available in every drugstore shop.
One of quite interesting trends in russian skincare market is eco-friendly vegan plant based local brands.
What about makeup? I think L'oreal Paris and Maybelline are favorite brands of russian customers. We don't really have a lot make up brands that have factories located in Russia. Almost every russian make up brand works with Italy, Germany, rarely China.
I hope my comment was interesting for at least one person)
я бы сказала cerave довольно дешевый аптечный бренд у нас по сравнению со скажем avene и la roche pose. у локальных брендов цены практически такие же
I think body shop seems to be "popular" in Finland, because we don't have many cosmetics only chains and also CeraVi and Avon are mostly pharmacy brands here.. Many malls have their own cosmetic sections if they sell clothes, food and accesories.
Avon be lying because I don't know anyone who still uses Avon 😭
This is easily explained (at least in my country) if we think from a search perspective, specially if we think about older generations living outside of big cities, and still using the same brands they always used.
Specially rural cities people tend to keep old habits and don't have the same access to products the same way we have (not only stores aren't available but also older people only now are starting to be forced to use internet) .
For example, my mother only now started to use social media on a regular pace, and the algorithm usually don't show her the same brands that show me or my daughter.
And we live near the capital, now imagine being far away.
She uses Cerave because that's the brand me and my daughter use regularly and we keept pushing her to try it.
Rituals in Spain?🤣🤣🤣 Absolutely not. It' s the typical place to buy one of their kits-boxes as a present when you have no clue. 🧛🏻♀️🖤
I haven't even heard of a couple of the top 10 brands like Florence by Mills... (I'm not even that old; 22)
Actually James I’m shocked that you haven’t tried Barr yet.
I tried this two products and I’m sure you’d love them like I did
-Super green cream
-Centella gel essence
Both from Barr and absolutely amazing 😅
We have a nail polish brand here I'm Sweden called Depend.
Rituals is a Dutch brand that sells hand creams, foot creams, body scrubs, shower gels, candles etc.
Cult Beauty are more up market compared to Beauty Bay so not affordable for as many, so i think it makes sense Beauty Bay being higher. I like Cult Beauty too, always get the fab Makeup sets they do at Christmas (the one with the Vieve palette this year was fab).
As a Canadian, I feel like Nordstrom can't be right. They aren't that popular here
body shop shower gel is a staple for my family, husband loves it! it's not triggering my sensitive skin either. also their masks and xmas gift sets are great too
Anything with an MLM being “most popular” makes sense considering how much they are ~*encouraged*~ to buy a ton of products and incessantly post/talk about it.
Loved the Body Shop in the late 80’s lol. Teenager in Canada. We still have them in our malls.
James have you ever tried Caudalie products? I’ve been wondering about them for a while
I recently tried one of their eye creams and have to say, I was impressed. Enough so that I want to try more. That being said, the price points are just not practical imo
Good to know, thank you! Which eye cream was it that you tried? Was it the one in the purple bottle? And oh yea prices are bonkers, but I need to get rid of these dark circles for my own sanity haha
@@mari-bella It was the one in the purple. The Premier Cru “The Eye Cream”. I mean the applicator on it is out of this world!!! But I recently also tried Mary & May Tranexamic Acid + Glutathione Eye Cream and loved that. Way better price. FaceTheory just cam out with a fantastic eye cream too (lol yeah I review skincare, can you tell 😂) I’ve been on an eye cream kick of late.
Their vinopure toner is my favorite toner to use. It has salicylic acid in it, but still feels really nourishing on my skin. I also like the Vinopure skin perfecting mattifying fluid as my under makeup moisturizer. I will say that their Vinopure line is for people with oilier/acne prone skin fyi.
@@sherrymccleese7266 the toner does sound fantastic. I have combo skin, but in the summer I need something to help control the sebum for sure.
Rituals body products are lovely, especially the rose ritual.
I bought a Foreo ISSA toothbrush about 2 yrs ago, I thought it was amazing! It worked perfect for about 6 months, then the bottom fell off and device needed charging more often, even though they stated it would only need to be charged ONCE a YEAR! It eventually then stopped working altogether. I was tempted to buy another and give it the benefit of the doubt, but on reading reviews, others had the same problem! Back to my boring Oral B toothbrush… 😢
Oh my gosh Beauty Bay ship to New Zealand now! *Shock! Surprise! Excitement!* Thank you for reminding me about them, James
It is so fun to see rituals is up there since I work at rituals. We are mostly know for our shower and body products and the gift sets of course. We do have amazing candles and fragrance sticks, but I wasn't aware that that is a category we are known for 😂