How Mike Amiri Built a Luxury Fashion House From a 30k Investment in Himself

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  • Опубликовано: 7 июн 2024
  • On this week's episode of IDEA GENERATION, designer Mike Amiri takes us on a journey from his early days growing up in Hollywood, to releasing his first capsule collection, to launching his flagship brand, AMIRI. From handcrafting clothes for musicians, to reaching over $300 million in annual revenue, Mike Amiri's journey is truly remarkable... and it all started with one idea.
    Act I
    00:00 - Intro
    01:16 - Influence of Parents' Professional Life
    02:01 - Importance of Supportive Network
    02:21 - Discovering Creative Abilities
    03:32 - First foray into Fashion
    03:55 - Influence of Hollywood and Culture
    04:37 - High School Years in Beverly Hills
    06:00 - Overcoming Creative Blocks
    06:27 - Transition to College and Music
    07:50 - Pursuing Academics and Law School
    09:20 - Unexpected Journey into K-pop
    11:00 - Knowing When to Pivot
    11:25 - Entry into Fashion Industry
    12:56 - Balancing Work to Pursue Passion
    13:23 - Building a Network and Developing Craft
    14:45 - Embracing Failure and Growth
    15:07: Freelance Gigs & Being a One-Man Show
    16:17 - Going All In & How Amiri Began
    18:15 - Getting Amiri Out into the World
    19:28 - Choosing His Last Name to Build a Fashion Empire
    Act II
    20:26 - Unleashing Exclusive Styles at Maxfield
    20:57 - Creating Illusion and Demand & Refining the Foundation
    22:32 - Balancing Creativity and Business
    23:15 - Staying Exclusive in the Fashion Industry
    23:53 - Definition of Personal Success:
    24:20 - Why Amiri Has The Best Denim In The World
    25:10 - Protecting the Brand's Essence
    27:14 - The Endless Pursuit of Excellence
    28:07 - The Fear that Comes with Scaling & The Importance of a Mentor
    29:45 - Defying Norms: The Rodeo Drive Store
    Act III
    31:21 - Evolution of Aesthetic and Influences
    32:10 - Amiri’s Uniqueness Reigns Supreme in Fashion
    33:17 - Where Ideas Spark
    33:30 - Creating Solutions and Making an Impact
    34:57 - The ROI of a Paris Runaway Show
    36:00 - Most Important Qualities
    36:23 - Maintaining Humility and Leading from the Ground Floor
    38:06 - Sacrifices, Family, and Carving Out Time
    41:31 - Values over Materialism
    41:55 - The Vision of the Next 10 Years
    43:07 - Empowering Undiscovered Talent through the AMIRI Prize
    44:30 - Uncompromising Dedication to Brand Integrity
    Credits
    Noah Callahan-Bever
    Creator & Host, Idea Generation
    Starring: Mike Amiri
    Musical Director: A-Trak
    Animations by: Sang Bleu / IDEA GENERATION
    Executive Producers: Helena Ox, Tricia Clarke-Stone and John Walaszek
    Producer: Jack Erwin
    Creative Director + Editor: Kyle Gaughan
    Produced by: RAW Media House
    Director: Mike Marasco
    DP: Taylor Ross
    Producer: Kasandra Baruch
    Production Manager: Brian Antezana
    AC: Spencer Wood
    Gimbal Op: Matt Stanley
    Sound: Jonathan Mendoza
    Gaffer: Tanner Nichols
    Key Grip: Eric Gilbert
    Art Director: James Rene
    MUA: Natasha Severino
    PAs: David Kelly, Estavon Hawley
    Vintage Photos by Nathan Morse
    Special thanks to:
    Nima Zaribaf
    Pauline Perina
    Cooper Lichacz
    #mikeamiri #amiri #ideageneration
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Комментарии • 241

  • @TheDoknoh
    @TheDoknoh Год назад +149

    It's hard to overstate how authentic Mike's vision is or how admirably impressive the scrappy-ness of his his start was. When you think of luxury brands and the scale of their hard costs, it's pretty incredible to think that he started with 30k from his personal savings and just kept rolling his profits back into the business until he was well over 100mm in annual revenue...

    • @rafeeqwarfield9690
      @rafeeqwarfield9690 Год назад +4

      Perspective. Appreciate that!

    • @westsideconnections1968
      @westsideconnections1968 Год назад +7

      I’m sorry but I grew up with the Amiri’s and in the mid eighties Mike was 8 or 9 years old. The family also lived in north Beverly Hills in a large house. I’m only 10 mins into this video waiting for more BS for y’all to believe. Mike is a super good guy and we have remained friends, but a lot of this is way out of what their reality was.

    • @Andrewcantron7
      @Andrewcantron7 Год назад +6

      It wasn’t actually that scrappy he was selling $2,000 hoodies in 2004 in boutiques in the us as well as Germany. Dude also had rich parents.

    • @Kentarius
      @Kentarius 11 месяцев назад

      @@westsideconnections1968lmao

    • @amirbahrami2079
      @amirbahrami2079 10 месяцев назад

      It’s an exclusive brand on rodeo drive of cours a lot of people haven’t heared of it, just like bijan the exclusive suit designer

  • @jhanvimehta3578
    @jhanvimehta3578 Год назад +396

    I still remember when he posted this :
    Print your t-shirt idea and you are a designer.
    Start painting and you are an artist.
    Spin music for your friends and you are a DJ.
    You don't need anyone's approval.
    Once YOU decide who you are then you become who you are meant to be.
    - Mike Amiri

    • @IDEAGENERATIONOFFICIAL
      @IDEAGENERATIONOFFICIAL  Год назад +13

      legendary

    • @kurtlouis
      @kurtlouis 11 месяцев назад +7

      Legendary

    • @dfmrh12345
      @dfmrh12345 6 месяцев назад +1

      He follows me on IG since 2016 and I don’t know why…

    • @gvs6462
      @gvs6462 Месяц назад

      @@dfmrh12345
      because you paid him to do so long time ago. He just took a long time to get to it, but now he remembered

    • @n3co
      @n3co Месяц назад

      Have a nice day

  • @quincyvadan9176
    @quincyvadan9176 Год назад +130

    I had the pleasure of working with Mike on some projects last year, and I have to say that this dude is cool. He gave me a chance when I cast no shadow in the jewelry industry and allowed me to produce some concepts for his men's jewelry collection. He even tagged me on Instagram. Who does that? No one. They usually never give any credit to the artists that contribute. But he does because he genuinely wanted me to succeed. The whole experience gave me the boost I needed to take my artistry to new heights giving me access to a higher tier of clients and my price definitely went up. So yeah, he's the real deal. Shout out to MA. Peace.

  • @SLAUSONGIRL
    @SLAUSONGIRL Год назад +285

    Gotta thank them rappers for the free marketing because it’s the first time I ever heard his brand.

    • @nov23gbe
      @nov23gbe Год назад +33

      A Boogie & Pop Smoke

    • @Tony-FXLOL
      @Tony-FXLOL 11 месяцев назад +14

      We got your attention that’s it works you’re welcome baby and don’t compare your 50 dolar h&m jeans please

    • @absbarsy6833
      @absbarsy6833 11 месяцев назад +8

      They get given some clothing as free promo..that's how hip-hop clothing culture works

    • @duluthdjs2588
      @duluthdjs2588 11 месяцев назад +1

      Thank him for the hip hop lyrics 😂

    • @wisam5053
      @wisam5053 11 месяцев назад +14

      And they should thank him for creating something that looks good lol how u takin credit for liking something? What a weird constant insecure and entitled way to look at the world

  • @imoutside7429
    @imoutside7429 Год назад +43

    His huge success is due to the Black celebrities and influencers mentioning and wearing it. Hence why he opened a flagship store in Atlanta. To his defense he wasn’t targeting the black consumers. That’s what makes the Black industry people seek you. They want what doesn’t want them. The key is to don’t target the black community, let them find you by targeting the white consumers. White ice is colder. Congrats to Mike.

    • @delvardosimon8544
      @delvardosimon8544 Год назад +6

      Straight facts and it’s really sad.

    • @nov23gbe
      @nov23gbe Год назад

      That’s crazy & it’s facts though.

    • @wisam5053
      @wisam5053 11 месяцев назад +7

      And they should thank him for creating something that looks good lol how u takin credit for liking something? What a weird constant insecure and entitled way to look at the world

  • @galanacci.the.creator
    @galanacci.the.creator Год назад +21

    I love the fact that he was hustling whilst he had young kids. I don't really follow Amiri like that but I respect the vision and the hustle that he's done - a lot of upcoming creatives like myself can learn a lot from this! Thank you for putting out Mike's perspective out there for us to study.

  • @derekrossi7669
    @derekrossi7669 11 месяцев назад +3

    OMG! I did not know of this designer and brand. One of the best fashion interviews I have ever seen! A must see for anyone seeking to start any type of business! M. Amiri .... Bravo!

  • @giovanibenjamin6151
    @giovanibenjamin6151 Год назад +7

    Thank you for this interview definitely one my top favorite designers of this generation, extremely inspirational

  • @BigDbaands
    @BigDbaands 11 месяцев назад +6

    i love this vid so much! im an upcoming aspiring fashion designer and just hearing mike talk about these type of things & all the work he put in it just inspires me to keep going. no one in the high fashion industry really talk abt the route they took and the sacrifices they made to get where they are today! great vid!

    • @teezski
      @teezski 6 месяцев назад

      literally !!!

  • @DippedInInk
    @DippedInInk Год назад +2

    Thanks for this interview. Amiri is a powerful brand out. U see it on tv and hear about it a lot. The brand will be around for years to come.

  • @jhanvimehta3578
    @jhanvimehta3578 Год назад +3

    Well to be honest, he has inspired me a lot. He is so authentic and amazing! It's been years since I am supporting him and his brand. Thanks for this.

  • @Thereservist45
    @Thereservist45 11 месяцев назад +10

    Great interview. Number one take away is “Never intentionally compromise. The minute you do, you’ll compromise all your products thereafter.” Its amazing to witness the brands growth and how Mike is giving back with the Amiri fashion fund to help the next generation of great creatives. I’m excited to see what they do next. Looking forward to Amiri carving a niche in the beauty and fragrance market as well as high-end furniture.

  • @marcusc2352
    @marcusc2352 Год назад +19

    MIKE IS THE GOAT LETS GO! I’m an aspiring designer and Amiri is easily the most inspirational designer of this century. The success, the personal story, the brand, the product, truly a hero of mine

  • @WiLDCHiLD.
    @WiLDCHiLD. 6 месяцев назад

    The algorithms are being cool today. I was watching another video and an ad for Amiri came on. I was going to skip it, but I didn't because I love fashion, and I had never heard of this brand. So, I Googled it and clicked on the videos, and this was the first one in the search results. I'm so glad I did because this was a great motivational story. It's really inspiring. I'm going to save this to my motivation videos playlist. Thanks for the story, and since I'm new to this channel, I can't wait to see what other great stories there are for me to watch.

  • @jpdaye
    @jpdaye Год назад +3

    This was a gem, Ty 🤜❤️

  • @altermachina
    @altermachina Год назад +2

    I didn't know him or his brand(I'm not into fashion) but that was really inspiring. I like his mentality and might come back to this video for inspiration in the future. Thanks again for this channel and your videos

  • @granthoekstra7538
    @granthoekstra7538 Год назад +6

    Super interesting comment about time @ 14:45
    Anyone who’s trying to build something, this is gold!

  • @choseupcorporation936
    @choseupcorporation936 Год назад

    THANK YOU IDEA GENERATION AND ACURA!!!!!!

  • @TheJosephHarris
    @TheJosephHarris 10 месяцев назад +3

    First time viewer and I have got to say that this interview was bombastic.
    Incredible quality and unique framework into the mind of Mike Amiri.
    Thank you for this quality of content.
    From a future fashion founder, thank you!
    New Subscriber.
    -JH

  • @nacl9802
    @nacl9802 Год назад +17

    this serires is crimminally underated

  • @HIGHCLASSBOSS
    @HIGHCLASSBOSS Год назад

    Great episode very inspiring to the myself and any future creative person that’s out there!! Thanks for the upload. Going to continue with my brand almost gave up myself thanks to mike amiri imma give it another GO.

  • @officialmbecker
    @officialmbecker Год назад +3

    Noah this is absolute fire! Awesome get! 🔥🙌🏼👏

    • @TheDoknoh
      @TheDoknoh Год назад +1

      Thx, glad you enjoy. I think it's one of our best.

  • @inhomerenovation
    @inhomerenovation 6 месяцев назад +1

    Los Angels product with a vision implemented dad‘s ethics
    Definitely a lot of golden nuggets to use for anyone that wants to get into business and designing

  • @_kingkaizen
    @_kingkaizen Год назад

    🔥Wow, the mind on this man. Truly phenomenal.

  • @aone7874
    @aone7874 11 месяцев назад

    wow this was amazing. This guy is so thoughtful

  • @animativespace
    @animativespace Год назад +8

    This interview was super inspiring especially the way he talked about failure and time. Its a struggle I have been dealing with as 3d artist getting into creating product. Great interview Noah

    • @TheDoknoh
      @TheDoknoh Год назад

      Glad you enjoyed. I really found Mike so impressive and so candid about the rocky road to his success.

    • @animativespace
      @animativespace Год назад +1

      @@TheDoknoh yup he changed the way i look at failure. Its not the end but a step

  • @thecoach11
    @thecoach11 9 месяцев назад

    Great interview and very informative 💎💎💎💎👏🏾👏🏾👏🏾👏🏾

  • @issacsalinas99
    @issacsalinas99 11 месяцев назад

    Such a great interview, he’s so wise!

  • @vaniaorkelsey
    @vaniaorkelsey 5 месяцев назад

    This was lovely and inspiring to watch.

  • @AxelAxe
    @AxelAxe 11 месяцев назад +3

    So happy to see @Noah Callahan-Bever back with another amazing series. This is at the top of my watchlist

    • @TheDoknoh
      @TheDoknoh 11 месяцев назад +2

      Thank you, kindly. Really glad to hear you're enjoing IDEA GENERATION.

    • @AxelAxe
      @AxelAxe 11 месяцев назад +1

      @@TheDoknoh you’re welcome. Would love to see you cover some filmmakers in the future.

    • @TheDoknoh
      @TheDoknoh 11 месяцев назад +1

      @@AxelAxe Absolutely, I have a few directors on my short list. The WGA strike has made it a little difficult because all the directors that are also writers want to show solidarity and not promote while they're picketing... In the meantime, though, I would recommend checking out the Sacha Jenkins episode.

    • @AxelAxe
      @AxelAxe 11 месяцев назад

      @@TheDoknoh adding to my watchlist. I haven’t watched any of his films yet so thanks for the recommendation. Super curious how do you get such great people for your interviews

  • @Psysvibe
    @Psysvibe 4 месяца назад

    Thank you for this ❤

  • @norovibes
    @norovibes 4 месяца назад

    Wow thanks for this episode! Love the story, the format, the production , the flow. 👏🪩

  • @theenatewhite
    @theenatewhite Год назад +7

    Give Mike some water

  • @user-rd1xo1dq3w
    @user-rd1xo1dq3w 6 месяцев назад

    respect to Amiri, i would be happy to work with you in few years. thank you for the great inspirational video

  • @PhetogoNoore
    @PhetogoNoore Месяц назад

    This was a great and precise masterclass

  • @grinduntiludie
    @grinduntiludie 11 месяцев назад

    Barz! Thank you M. Amiri 🙏🏽

  • @MrAmbush206
    @MrAmbush206 5 месяцев назад

    This was great!

  • @Travellingpeoples
    @Travellingpeoples 4 месяца назад

    Thanks for the podcast

  • @drimdrimz
    @drimdrimz Год назад +14

    These episodes bring me to much motivation, now I gotta bring the discipline myself

    • @TheDoknoh
      @TheDoknoh Год назад +2

      Just making something will put you in front of 98% of people.

  • @sagyr
    @sagyr Год назад +1

    how calm his voice is thanks noah for this

  • @jhqs_
    @jhqs_ Год назад +2

    Great video, tons of wise insights not just for fashion

  • @DFJR93
    @DFJR93 Год назад

    Inspiring Story!

  • @maneeshahooja
    @maneeshahooja 23 дня назад

    Congratulations on your success.

  • @sirmrkitchenman
    @sirmrkitchenman 10 месяцев назад +2

    "the real reward is the journey" so motivating for me as i rot in my bed haha thanks mike and interviewer

  • @crohnic_
    @crohnic_ 11 месяцев назад +1

    Mike is the realest deal on Rodeo. no cap

  • @manyielfieg4473
    @manyielfieg4473 10 месяцев назад

    Thank you. 🙏🏾

  • @therealdonm8010
    @therealdonm8010 Год назад +2

    Coming from the same area that Amiri was raised at this home. This is truly inspiring thank you

    • @jesuschrist5488
      @jesuschrist5488 Год назад

      What’s West Hollywood like to live in?

    • @therealdonm8010
      @therealdonm8010 Год назад

      @@jesuschrist5488 Hollywood not West Hollywood

    • @jesuschrist5488
      @jesuschrist5488 Год назад

      @@therealdonm8010 ohh gotcha, how is it over there?

    • @shaun_wolf
      @shaun_wolf 11 месяцев назад

      @@jesuschrist5488it’s nice and ghetto and dirty at the same time. Night time is sketchy

    • @jesuschrist5488
      @jesuschrist5488 11 месяцев назад

      @@shaun_wolf Thanks! is it expensive to live there? What kinda sectors do people who live there work in?

  • @Errolholden_
    @Errolholden_ Год назад +2

    Supreme artistry.

  • @Toobiig2fail.
    @Toobiig2fail. Год назад

    YOUNG LEGEND! ‘🔥🐐

  • @GetOffMyy
    @GetOffMyy 6 месяцев назад

    What a great video

  • @ragz2rchzzz
    @ragz2rchzzz 4 месяца назад

    Excellent!

  • @ayysweetstea9339
    @ayysweetstea9339 11 месяцев назад

    Wow Well done to him. Great!

  • @siphelelem.buthelezi6477
    @siphelelem.buthelezi6477 Год назад +5

    1 of the best interviews I've watched

    • @TheDoknoh
      @TheDoknoh Год назад +1

      That means a lot.

    • @siphelelem.buthelezi6477
      @siphelelem.buthelezi6477 Год назад

      I'm from South Africa 🇿🇦 Mike Amiri is my favourite Designer & he's humbleness is exceptional & his wisdom really life changing ❤

  • @julienplouffe1170
    @julienplouffe1170 Год назад

    Great story!

  • @creativeartbyluvensky
    @creativeartbyluvensky Год назад

    This is stunning story. Amari is choosing is words wisely like on his collections. A gentleman with great values! Motivation to the next generations ✅

  • @whatthefvckisfashion638
    @whatthefvckisfashion638 9 месяцев назад +1

    This man is beyond>>>>>>

  • @derlavega
    @derlavega 11 месяцев назад +1

    i believe that fashion walks with art and mike makes me believe it's true

  • @kg8472
    @kg8472 11 месяцев назад

    This is great content! Thank you !!!

  • @TheBeautifulMynd
    @TheBeautifulMynd Год назад +1

    Dope!

  • @marklopez8741
    @marklopez8741 Год назад

    I’m reaching out to you Mike and I pretty much grew up with the same influence as you did with all the musicians in LA all the clubs seen but at the heart of it it’s really having your own style being yourself and if you’ve done that without compromise and that’s what I love about you Real quality will always rise to the top you’ve done that I’m so proud of you. There’s always been different people that come and go and want to be in the scene but you are your own scene and you’ve done that so well you shine my brother keep it up.

  • @madeleinegeorge27
    @madeleinegeorge27 7 месяцев назад +1

    I like this guy’s morals and integrity 🤔 They stands out, hence the reason for his success 🤩

  • @pinefilms3141
    @pinefilms3141 Год назад

    GEMS 💎✨

  • @jessegabriel2509
    @jessegabriel2509 5 месяцев назад

    Best question at 39:50 wow!!!

  • @arezouniqu4702
    @arezouniqu4702 7 месяцев назад

    Braveee❤

  • @padraiccosta4644
    @padraiccosta4644 Год назад +1

    🔥🔥🔥🔥🔥

  • @EsAdrianaR
    @EsAdrianaR Год назад +1

    I found out about Amiri immediately after I started to get into fashion around 2018 and seeing how he still talks about what he does with the same conviction as he did 4 years ago is truly inspiring. He talks about substance because it is what lead him to this huge success and it is exactly what the current fashion industry needs. I'm so happy I get to enjoy this new luxury he is proposing where instead of segregating people he is actually creating spaces where the outsiders/younger generations can definitely fit in and relate. Thank you thank you Mike :)

  • @arezouniqu4702
    @arezouniqu4702 7 месяцев назад

    آفرین عزیزم بهترینی 👏💪💎

  • @shanipissedoff
    @shanipissedoff 11 месяцев назад

    Rappers brought him up fasho

  • @farewell1348
    @farewell1348 5 месяцев назад +1

    Off topic but no way he's 47! I hope I can look this good and neat on my 40s.

  • @mixedbyyeldo
    @mixedbyyeldo Год назад +1

    💎

  • @MillionaireDistrict
    @MillionaireDistrict Год назад +2

    As a brand owner and product designer, I enjoyed watching every bit of this and to see where he came from to where he’s at right now is MINDBLOWING.
    Love how coolheaded he is too and my big takeaway is how he is family oriented too despite the success, that’s my goal when I become a family man

  • @TikyeWilliams
    @TikyeWilliams 6 месяцев назад

    Genius

  • @rizzworvy1000
    @rizzworvy1000 3 месяца назад

    Tony yayo mentions M.A on his 1st album bout 2004!

  • @TayAmiri
    @TayAmiri Год назад

    🐐

  • @gjulpimp
    @gjulpimp 5 месяцев назад

    I watched the entire video 🫶

  • @tonyrobbins2558
    @tonyrobbins2558 Год назад

    Interesting

  • @efei33
    @efei33 11 месяцев назад

    there is a amiri store in shanghai, jeans price over 1000usd

  • @PKP1
    @PKP1 10 месяцев назад

    Reapair the block style 🌺🏔️🌆

  • @teezski
    @teezski 6 месяцев назад

    27:30
    cursed with being uncomfortable is so real 😭

  • @rockboyznative
    @rockboyznative 4 месяца назад

    Only heard of Amiri due to Pop Smoke 💨

  • @alanserna
    @alanserna Год назад +1

    Anyone knows the instrumental name of the intro?

  • @SohoJoe202
    @SohoJoe202 8 месяцев назад +2

    With Hip Hop where would he be. Thank God for Hip Hop

  • @abibopinho412
    @abibopinho412 Год назад +2

    This brand make me feel the same vibe as Yve Saint Louis... very classy and futuristic street

  • @DILLITAUNT
    @DILLITAUNT 8 месяцев назад

    Dillitaunt was here for the insight & inspiration

  • @zurisaudaadaeze9803
    @zurisaudaadaeze9803 11 месяцев назад

    Name of the guitar riff song?

  • @baynardrustin97
    @baynardrustin97 Год назад +1

    Hiero and del are from #Oakland ! Not la …..

  • @mikemoralesco
    @mikemoralesco Год назад

    Anyone know what shoe mike is wearing? Like model name

  • @typell491
    @typell491 Год назад +6

    Vocal fry to the max. Speak up bro!

  • @simplyd8972
    @simplyd8972 11 месяцев назад

    Only ever heard of it from rappers

  • @travisthornton5726
    @travisthornton5726 7 месяцев назад

    Great taste in Hip Hop!

  • @immaculate_g_253
    @immaculate_g_253 6 месяцев назад +1

    The streets make them popular but they never thank us

  • @Floridaguy48
    @Floridaguy48 9 месяцев назад

    Fucking legend

  • @LP320.
    @LP320. 6 месяцев назад

    RIP Pop

  • @ivainyamutsamba8540
    @ivainyamutsamba8540 11 месяцев назад

    ❤🇿🇼

  • @REAMPER24
    @REAMPER24 28 дней назад

    #lil kodak

  • @alexanderlopez9099
    @alexanderlopez9099 5 месяцев назад

    Gotta thank Saint Laurent for letting him copy their designs

  • @nashawnchery3502
    @nashawnchery3502 6 месяцев назад

    To the Idea Generation Team: The thumbnails to these videos should actually be clip from the interview. For the longest I had no idea this wasn't just another RUclips compilation video.

  • @user-yh2kg6cc2m
    @user-yh2kg6cc2m 5 месяцев назад +1

    hip hop made this brand

  • @So.avant.garde1
    @So.avant.garde1 8 месяцев назад +1

    I like some of the offerings, and I have a hoodie, very pricey… But a lot of the items are over priced and they lack creativity.

  • @wisam5053
    @wisam5053 11 месяцев назад +4

    His voice made me stop the interview, those fried vocals